Author Archives: Contractor Webmasters

SEO for Landscapers: The Premium Guide for #1 Ranking

SEO for Landscapers

The Premium Guide for #1 Ranking

What is SEO for Landscapers?

Landscape SEO is the process of ranking your website and other web assets on Google search results. Various elements encompass search engine optimization, including on-page, off-page, content, and technical.

SEO vs. Landscaping in 2021

There are certain parallels between landscaping and SEO. The goal of many landscaping projects is to make the property look more alluring to guests and customers. The purpose of any SEO efforts are essentially the same: draw more people to your website and company.

Landscaping should typically also make a lawn or outdoor area more functional. SEO is also concerned with helping people find what they need in cyberspace. But as a landscaper, you may find it easier to design and cultivate a beautiful outdoor area than to optimize your company website for search engines.

Nonetheless, SEO for landscapers is of critical importance. With more people taking to the internet to find local businesses than ever before, you need a solid SEO strategy for people to find your location. 

SEO can be a challenge if you are not a full-time marketer. Luckily, we are full-time marketers and SEO experts. Even more good news for all the landscapers out there: we specialize in helping landscape companies get noticed by their target markets. 

To that end, Contractor Webmasters put together a comprehensive guide that will walk you through SEO for landscapers and give you the best chance of reaching that coveted #1 search engine ranking.

The Importance of Keywords

A lot of SEO strategies start with keyword research related to your industry. For example, a relevant landscaping keyword might be ”re-sodding services” or “hardscape installation.” Keywords are essential for two main reasons:

  1. They Are Critical for Market Research – Knowing what keywords are trending (doing keyword research) gives you valuable insight into your target market.
  2. They Draw Traffic to your Site – Once you know the hot keywords related to your industry, you can begin to utilize them strategically in your off and onsite content. 

Keyword research becomes essential when you are building the content for your landscaping website. And luckily, several free keyword research tools will help you find the right ones to use on your landscaping site. Google Keyword Planner has many helpful features for DIY marketers, but Worktracker Scout and Soovle can also help you develop a long list of potential keywords to utilize. 

Off and Onsite SEO

We brought up the phrases “off and onsite SEO” in the previous section, and before we go further, we want to explain what these terms mean. Onsite SEO is any effort you make on your website to optimize it for online searches. Some examples of onsite SEO tactics include:

  • Keyword usage
  • Internal linking
  • Blogs and video content

On the flipside, off-site SEO refers to any strategies you implement to refer people to your website from other websites. Off-site SEO can include:

  • Registering your business on review websites (Yelp, Angie’s List, etc.)
  • Posting videos related to your business or industry on YouTube
  • Any social media marketing

It is essential to focus on both on and off-site SEO strategies to get maximum web traffic.

Content Marketing

Content marketing is emerging as one of the most effective tools for SEO. Content marketing entails creating something of value for your target market to draw them to your website, social media pages, online business listing, and eventually, to your company. 

Content marketing can include blog posts, video posts, live video feeds, whitepapers, social media posts, and more. Keyword research can help you if you don’t know where to start with content marketing.

Find the keywords that you want to rank for or ones that are trending and related to landscaping. Structure your content around that keyword. For example, if you want to rank for “flower bed installation,” you could make a video guide to install a simple flower bed and name the video “Flower Bed Installation Guide.”

Pretty simple right? The goal of content marketing is to provide something of value to your potential customers. Doing sound keyword research and learning what people are searching for regarding landscaping can help cultivate compelling and optimized content. 

Backlinks

Backlinks are a type of off-site SEO tactic. A backlink is any link not on your website, but that leads to your website. And Google prioritizes backlinks very highly when it comes to indexing sites related to any given search. 

That’s because backlinks signal to Google (and web browsers for that matter) that your website is an authority. If many other websites are referring to or citing your website for whatever reason, it shows Google that others trust and frequent your website and the content on it. 

But backlinks can be notoriously difficult to come by. A blog is usually the best place to start building a strong backlink profile. But there are more straightforward routes. For one thing, don’t just post blog content; be active on other landscaping blogs and forums. Comment, provide additional insight into the blog topic and ask the webmaster if you can include a link to your site in your comment.

You can also ask your local chamber of commerce and regional professional networks to include a link to your website on theirs. The more links you have pointing to your website out there in cyberspace, the better your rankings will be. 

Reviews and Reputation Management

Customer reviews are a huge part of SEO for landscapers because people emphasize online reviews now than ever before. And the more review websites you have your business registered on, the more chance you will have of getting lots of reviews. 

Start with the big ones like Yelp, Better Business Bureau, and Google My Business. But as a landscaper, you should also focus on home service review sites as well as Houzz, Angie’s List, and HomeAdvisor. 

But it’s not enough to get reviews. You have to actively manage your reputation by replying to as many reviews as possible. If you get a useful review, leave a reply like, “Thanks so much for the review and your business. We look forward to working for you again!” You can be more specific, too, and refer to the actual service that you rendered for the customer. 

It is also of utmost importance to your local SEO rankings to reply to bad reviews as well. Responding to bad reviews and letting the customer know how you intend to do better in the future without being overly apologetic is a great way to show that you care about the customer experience – and Google likes that.

Finish Strong

If you consider the topics that we discussed in this post, you will be well on your way to getting that top ranking. Implementing these tactics and focusing on these areas of SEO for landscapers is a great start. And if you want to finish strong and ensure that your website is a traffic machine, enlist our professional services.

We are Contractor Webmasters, and we offer specific digital marketing and SEO services for landscapers. Get in touch with us to reach the top of the rankings and stay on top.

Posted: | Updated: Oct 19, 2020 | Categories: SEO

Bail Bond SEO: The Premium + Essential Guide for 2021

Bail Bond SEO

For bail bonds companies, SEO is vital. SEO is how people who need your services will find you. And with Google taking an almost prejudicial stance against bail bonds ads, SEO becomes even more critical. Now that bail bonds companies can’t advertise on some of the largest digital platforms, SEO competition in this industry is at an all-time high.

As it stands, the first five results on all SERP’s hog almost 70% of the clicks. So as a bail bondsman, you must ask yourself one simple yet profound question: is your website showing up as a top 5 result? It’s a question that not many people like to ask themselves because only a select few will be able to answer favorably.

The limitations of bail marketing are why Contractor SEO Webmasters put together today’s guide. The fact is that there are people out there who need help for incarcerated loved ones. They will search for that help when it’s needed. And for you to be visible when these people search for help, you need to follow this bail bond SEO guide.

Step 1: Getting your Google My Business Page in Order

Have you ever searched for an Italian restaurant in your neighborhood using Google? Or maybe you were craving for Chinese food. If so, you are probably familiar with the business map that Google pulls up when someone searches for local businesses. 

The results on this map are all businesses that registered on Google My Business. If you noticed, the results on this map are the first thing that pops up whenever someone performs a search with local intent using Google. 

The importance of a Google My Business profile should be getting clear to you now. If you want to be a top result as a bail bonds company, you need first to claim your business on Google My Business and make sure that it is optimized.

Claiming your business is relatively straightforward. But optimizing your profile takes a little more time and effort. Once you have your page set up, make sure you have addressed the following:

  • Consistent Business Name – The business card you give to people in person should bear the same business name as the name on your Google My Business page. The business name you have listed on your official website should be the same as the one on your GMB profile. Spell your Facebook business name the same way it is on your GMB page. Get the message yet? Google will omit businesses that have inconsistent name listings across multiple platforms.
  • Consistent Contact Info – Much like the point we just discussed, your phone number, email fax, and other contact info you list must be compatible across all concerned platforms.
  • Safety Measures – These days, a good GMB profile will include precautions to keep customers safe during the pandemic. List social distancing efforts, mask enforcement, and any virtual services you offer on your GMB page.
  • Business Info – Provide a detailed description of your business, including its history, business hours, and the services you offer. Also, be sure to include links to your social media pages.
  • Images – Having plenty of pictures of your office, your staff, and yourself will help Google index your listing on relevant searches.

Step 2: Optimize for All Platforms

Here is an essential question for you to ask about your website: is it responsive and accessible across all platforms? Most people spend less than 15 seconds on any given website, which is terrible news for bail bond companies because 15 seconds is not long enough to set up an appointment. 

So if your site is slow to load on desktop or mobile devices, potential clients are likely to leave before making any more progress in the conversion funnel. That’s why it’s so important to make sure that your website is not only responsive; but accessible on mobile devices as well.

Ensuring that you are using JPEG files for all the images displayed on your site and that they are under 70kb each will help. But you may need to enlist the services of professional designers for things like browser compatibility, schema markup, and mobile site optimization – all of which will enhance the performance of your website across multiple platforms. 

Step 3: Become an Authority

Google is all about providing the most relevant and quality search results possible. Frequently, Google will index the website with the most authority, and backlinks are a great way to establish dominance. But backlinks can be hard to come by, especially if your website is new. Here are some ways you can start building your backlink profile:

  • Start a Blog – A blog should be part of your content marketing strategy anyway, and you can leverage yours to create backlinks for your site. Post quality, insightful content that provides value to the reader, and others will likely generate a link to your site independently.
  • Backlink Research – You can use online search tools to find out where your competitors are getting their backlinks. Data helps you focus your efforts on sites and organizations that are likely to create a backlink for you.
  • Be Active – Comment on other bail bonds industry blogs and become active in the online community. You may be able to post links to your site on other industry sites. 
  • Local Organizations – Local business organizations like chambers of commerce may be willing to create a backlink to your site. 

Step 4: Reputation Management

This last step sort of goes hand in hand with step 3, but it’s more about your direct interaction with clients. Reputation management is a considerable part of bail bond SEO. The most effective method for establishing an excellent online reputation is getting reviews from customers. 

That’s because Google considers reviews to be very important when indexing websites. It is essential to claim your business on GMB, it is also necessary to do the same for online review websites like Yelp and the Better Business Bureau. 

Another great way to start getting more reviews is by creating a Google review button or link and embedding it on your site or including the link in emails and social media posts. Never be afraid to ask for a review of your business in person. Exercise common sense, however, since satisfied customers are the ones who leave positive reviews.

Dominate Local SEO

Bail bond SEO is more critical than in other industries due to the limited advertising opportunities. It would help if you were sure that you have an effective strategy to survive in this competitive industry. And while there are things you can do on your own to conquer the local rankings, everyone needs a little help. 

Here at Contractor SEO Webmasters, we specialize in helping bail bonds companies dominate local rankings. We offer a complete range of SEO and digital marketing services to give your business the edge it needs. Contact Us today to learn more.

Posted: | Updated: Oct 1, 2020 | Categories: SEO

5 Superior SEO Strategies for Local Pest Control Companies

Pest Control Companies SEO (Blog Cover)

The point of pest control SEO is to drive relevant traffic to your website and generate leads. If you see a high bounce rate on your website, then your SEO strategy is not sufficient. A high bounce rate can result from several things – slow loading speeds, irrelevant content on the landing page, etc. But if you have taken specific steps to address these problems, then the culprit is most likely your overall SEO strategy.

If everything seems to be in order and you aren’t getting the conversion rates you want, you will probably not get relevant traffic. In other words, people are visiting your site that has no intention to hire a pest control technician.

The most successful local pest control companies have carefully contrived local SEO strategies. In the following post, we are going to be going over some of those strategies and what they entail.

1) Mobile Optimization 

People are using their mobile devices to browse the internet and search for local services more than ever before. And this is not a new trend. Since 2009, mobile internet usage has ballooned to 51% when compared to desktop browsing. More than half of the population uses mobile devices to browse the web, and that number projects to trend upward. If this doesn’t convey the importance of mobile site optimization, nothing will. You have to make your site accessible and easily navigable for mobile devices. If 51% of the internet population can’t get the information they need on your website because they are using a mobile device, you will be losing out on a lot of business.

2 ) Google My Business Listings

You may be wondering why Google My Business is so significant compared to other online business/customer review websites like Bing for Business or Yelp. And in no way are we saying that you should not have your business listed on those and other websites like them. But Google My Business is an essential business listing site to register your pest control business. That’s because Google owns 90% of the search engine market. There 63,000 searches performed on Google every second. Google will prioritize Google My Business listings to the millions of people who use it every day, so you can’t afford not to set up your GMB page. 

3 ) An Effective Keyword Strategy

If you have paid any attention to SEO over the past decade, you already know the importance of keyword usage. But a lot of DIY and professional marketing teams overlook the value of different types of intent. Of course, you should have keywords that speak to the people who are ready to pay for pest control services. But including these types of commercial intent keywords alone is shortsighted. Keywords with research and educational intent are also important. Keywords like “how to keep ants away” and “how much does tenting cost” are good examples of keywords with research and educational intent. While they may not result in immediate sales, they cultivate future leads for sustained growth. These keywords are also best used in a content marketing strategy, which leads us to our next topic.

4) Content Marketing 

Professional marketers agree that content marketing is the key to an effective SEO strategy. 78% of chief marketing officers surveyed say that custom content is a top priority in their marketing strategies. Custom content is a great way to engage your audience, establish yourself as an authority, drive more organic traffic to your site, and ultimately cultivate new leads. If you currently have no content marketing in place, the simplest way for a pest control technician is to start a blog. Use your unique knowledge as a contractor that offers a very essential and specialized service to develop exciting content. Think about what people want/need to know about pests and pest control. And if you are not the best writer or don’t have the time to crank out fresh content every week, consider outsourcing to a marketing team or freelancer. Blogging is a great way to incorporate commercial, research intent, and educational intent keywords to help your SEO ranking.

5) Technical SEO Audit

When marketing your pest control business, you can’t be afraid to take a fearless inventory of your strategy. Test the speed of your website often. Pay close attention to how much ROI you are getting on your SEO investments. And most of all, don’t be afraid to change things up. Here are some of the most important things for you to keep a close eye on:

  • First Contentful Paint – First contentful paint refers to the speed at which your site begins to load on a visitor’s device. It’s important because it has a direct effect on your bounce rate. 
  • Site Architecture – The Google web crawlers need to index every part of your website to pull it up when users perform a relevant search. If you don’t have precise link mapping or if your site architecture includes dead ends (pages that don’t link to any other page), you are less likely to rank high on searches. A flat architecture is the best way to go in many cases, but ensuring you have excellent and linear internal linking is also crucial.
  • Loading Speeds – People won’t wait around for pages to load. There are plenty of other pest control options, and the internet makes it easy to find. So you have to make sure all your website pages are loading quickly. You may have to change servers or upgrade your service.

Rank Higher

If you are questioning your SEO strategy, the best thing to do is to ask a professional. Here at Contractor SEO Webmasters, we specialize in helping pest control contractors rank higher and generate more leads. Let us develop a superior SEO strategy for your business today. 

Posted: | Updated: Sep 23, 2020 | Categories: SEO

6 Surefire Methods to Generate Limousine Leads in 2020

Limousine Leads (Blog Cover)

Leads are vital to any type of business. Leads help you generate organic revenue and are much less expensive than trying to create new customers out of thin air. That is called customer acquisition and its cost can be tremendous; especially when you compare it with generating organic leads. But what are leads exactly?

A lead as they pertain to the luxury private transportation industry is any customer who is already interested in limousine services. In this industry, a lead can also be another business like a wedding planning business, event promotion business, or a client services business. These are the kinds of people and organizations that you need to be reaching out to because as natural leads, they are the ones most likely to use your services. 

In the following post, we are going to be sharing with you some tactics that we have personally seen work for limousine company lead generation. Here are Contractor Webmasters, we work in a wide variety of industries and we know which strategies work and which ones don’t. To help you drum up business, take a look at these limousine leads tips.

1) Organic SEO

By far, the most effective method for generating limousine leads is investing in organic SEO for limo drivers. Your best friend when it comes to finding customers is Google. That’s because 46% of all Google searches are for local businesses. That’s almost half of the average 5.6 billion Google searches being conducted every day! Ok, we did the math for you. That comes out to 2,576,000,000 searches for local businesses every day. SEO will get you noticed by more of those local business searches. And someone who is conducting a local search for limousine service definitely qualifies as a lead.

2) Pay Per Click

Pay per click marketing is a form of paid advertising. With this method, you will essentially pay a small fee for every time your ad is clicked on. The main advantage of pay per click marketing is that search engines will place your link at the top of relevant searches no matter how optimized your website may be. In that sense, it is a form of inorganic lead generation. But why is it important just to have your link placed at the top of search engine results pages? Because the top 3 results hog 75% of all clicks on search engine results pages. That means more eyes on your website, more leads, and more chances for sales conversion.

3) Be Present on Social Media

In the digital age, you can’t afford not to have your business on Facebook and Instagram. Aside from sharing pictures of cats, social media platforms present a valuable limousine leads generation opportunity. Think of social media as a means to connect with existing leads and to get non-leads interested in renting a limo. Pictures of smiling teens at prom in front of one of your limos are a great way to say to non-leads, “a limo is a great way to make memories.” Post videos of events that you have provided limo transport for on Instagram. Engage people on Facebook with questions like “what would your ideal wedding be?” While not everyone will be in the market for a limo transport service at all times, having a strong presence on social media presence will remind people that you are capable of providing that service when the time comes.

4) Yelp

Yelp and other review sites are crucial for limousine transport company lead generation. Limousine service is a customer service-oriented business. And people look to reviews now more than ever to inform them on which businesses are worth the trouble. Make sure you claim your business on Yelp, Google My Business, Bing for Business, and other review websites so that people can see what kind of service they can expect from you.

5) Trade Shows

Yes, even in the digital age, trade shows are still a great way to generate leads. Trade shows are especially lucrative for B2B (business to business) lead generation. In fact, trade shows are the second largest source for B2B revenue generation. A transportation or hospitality industry trade show is a great opportunity for potential leads to put a face to your business and for you to get lucrative contracts from other businesses. Trade shows are also helpful because, as far as the transportation industry goes, no one attends one who isn’t in the market in some form or another. In other words, you are likely to encounter nothing but leads and potential leads at a trade show.

6 ) Personal Contact

If you are new in town, make sure you look up every local high school, wedding planning company, and winery in the area. Make some facetime with them and let them know that your services are available to their students, clients, and patrons. Ask if you could leave business cards at their front desks and be sure to hand out as much literature as possible.

Get Help from Contractor Webmasters

Let’s say for example you have just started your limousine transport business. You want to tell as many people in your city that you are available for fabulous rides. You spend $500 distributing leaflets and direct mailers to everyone in the city. But only half of those people would ever be interested in limousine service in the first place. That means that $250 of the money you spent went to waste.

In the digital age, there is always a more efficient and cost-effective way. With digital marketing services from Contractor Webmasters, you can make the most of your marketing dollars and generate your own leads. These leads are exclusive to your business and create a sustainable streamline of customers. Invest in your limo company’s long-term future with a full-service marketing agency that caters to your specific needs.

Hiring professionals is a wise decision. We can streamline all your digital marketing efforts to generate the most limousine leads. Our services include local SEO, web content, and more. You pay month-to-month and are never tied into a long-term contract.

Electrician SEO Guide: Rank #1 on Organic and Local Maps

Electrician SEO

As an electrical contractor, you probably aren’t conducting business across state lines. You may not even be crossing county lines. As such, your electrician SEO efforts should have a local focus. Local SEO is vastly important to most contracting industries and electrical is no exception. You need to be able to stand out in your local market because it’s the people who live in or near your city that will be calling to request your – or your competition’s – service. 

And if you want to put a figure to how important local SEO for electricians is we refer you to the following statistic brought to us courtesy of Social Media Today: 46% of all Google searches have local intent. That’s nearly half of the 5.6 billion searches performed on Google each day. That’s a customer pool that you simply can’t afford to miss out on. 

And we don’t want you to miss out on it. Here at Contractor SEO Webmasters, we stake our reputation on helping contractors of all kinds get noticed and stand out in their local markets. Local electrician SEO is our specialty and we want to share with you a guide that you can utilize for a strong local SEO campaign. 

Tips for Ranking on Local Searches

There are a handful of steps you can take right now as an electrical contractor that will ensure that your company website will show up on local searches. Here are the most effective:

Optimize your GMB Page

Your Google My Business page is your golden ticket to showing up in the Google Local 3 Pack – but only if you keep it optimized. Google will not index your GMB page if its crawlers deem it out of date or can’t decipher the information on it. Be sure to update the information regularly and make sure that your location listings are consistent with your physical address. Providing a brief description of your business, some high-quality photos of your staff or your work, a link to your website, and your hours of operation will also boost your index chances.

Landing Pages for Multiple Locations

You may have more than one office or service more than one area. If so, you need to have separate and specific landing pages for each of your locations. If you don’t, search engines will have a harder time pulling up the correct information when someone does a local search – decreasing the chance that your site gets indexed. Create multiple landing pages for each location and area you serve. Also, make sure that addresses are listed consistently across all your pages.

Matching Information

One of the simplest mistakes that DIY SEO marketers and business owners make is having inconsistent information across multiple platforms. For example, let’s say your company name is “Francis & Sons Electrical, LLC.” Now let’s say you have business listings on Yelp, Google, and Angie’s List. Your name and your company info (telephone number, website address, hours of operation, etc.) have to be consistent on all platforms. Your local rankings will be hurt if say, your company is listed as “Francis & Sons Electrical, LLC” on GMB but is spelled “Francis and Sons Electrical, LLC” on your website. Leaving off the “LLC” (as many companies do) will also confuse search engines and make it less likely that your site will appear on local searches.

Reviews as Ranking Factors

Google and other search engines use certain criteria by which their algorithm’s judge relevancy. One of these criteria, or ranking factors, is customer reviews. For Google, reviews make up 15.44% of the ranking factors for local pack ranking and finder rankings. This makes reviews the 3rd largest local ranking factor behind only relevant Google My Business listings and link signals. Translation: getting customer reviews will help you rank locally. Adding reviews to your GMB page and other platforms will also help your listing take up more space on local SERPs – not essential for local SEO but it certainly helps your listing stand out more.

Back Linking

Backlinking is something that a lot of webmasters struggle with. But backlinks, also known as inbound links, are important because they signal to search engines that you have quality content to offer that other websites have vouched for. Needless to say, this all means that the more backlinks you have, the better you will rank in local searches. But again, acquiring them can be difficult. Try starting out with organizations that you are already a part of. Maybe you are a member of your chamber of commerce, trade associations, or local union. Get in touch with these organizations and ask them to include a link to your website on theirs. You can also use a backlink tracking service to see where other electrical contractors are getting their backlinks.

Local Social Media

Creating posts with a local focus on your Facebook, Instagram, Twitter, and other social media platforms is also a proven practice to boost your local electrician SEO. If you attend local events, be sure to let your followers know that you will be in attendance, including all appropriate hashtags and take high-quality photos and post them with the appropriate tags. Try to create content that includes the city and state name of your local market so that search engines can easily find it. A Facebook post like “Great places to buy a generator in Tacoma, WA” would be a good example of a social media post that will signal local search engine crawls. 

Professional Local SEO Service

At the end of the day, the most beneficial step you can take towards boosting your local electrician SEO rankings is working with professionals. Having a dedicated team behind you, staying abreast of the frequent search engine algorithm changes, and making sure that you get real results from your SEO and marketing investment will make all the difference for your electrical contracting business. Get in touch with our team to get started. 

Posted: | Updated: Jul 30, 2020 | Categories: SEO

Junk Removal SEO Guide: Dominate Local Rankings in 2020

Junk Removal SEO

The goal of junk removal SEO is to rank your business on Google search results. That can come in the form of a website, business listing, or other web entity. Contractor Webmasters is going to guide you through the SEO process and help you generate exclusive contractor leads for your company.

Back in the ’80s if you were clever enough to start a junk removal business, you would have found yourself in a pretty empty marketplace. Junk removal is a relatively new industry. While people have been hauling away junk for other people probably since the dawn of man, it has only been a profitable business for about 40 years. 

Back in the 80’s you wouldn’t have had to spend too much on advertising and marketing because you most likely would have been the only game in town. That is not the case today. Junk removal companies are springing up left and right. A lot of people start their own junk removal businesses because of the relatively low upfront cost to start one. In essence, all you would need to start with is a truck and maybe a few helpers. Because of the perceived ease of startup and the fact that the junk removal and waste management industries generate $10 billion in payroll revenue each year, the junk removal space is now more crowded and competitive than it’s ever been.

So how do you make your business stand out and thrive in this bustling market? In short: local SEO. Local SEO is the key to dominating your local market and giving your business the best chance to thrive. In the following post, we will be going over some essential tips for effective junk removal SEO as well as answering some of the most important questions about junk removal SEO. Starting with…

Why is Local Junk Removal SEO Important?

First and foremost, you need to understand why local SEO is so important to the success of your business. The fact is that you have to make room in your budget for SEO and marketing to be able to thrive in the digital age because…

Almost Everyone Uses the Internet to Find Local Businesses

According to Bright Local, 86% of consumers use the internet to find local businesses. That includes local junk removal businesses. If your business is not showing up on “near me” searches, you have a serious SEO problem that needs to be addressed. 

SEO Drives Sales

Strong SEO gives you more chances to convert customers. According to Chitika, the top-ranking Google search result receives 33% of the SERP click traffic. That number drops to 18% if you are the second organic search result. That’s a difference of almost half the click traffic. Dominating local searches can boost your sales by a significant margin.

Strong Ranking Builds Trust

When someone sees your business ranked first on SERP, it instills in them a sense of trust. People tend to perceive high-ranking businesses as professional, reliable, and one that is popular. This helps people feel more at ease paying for the services of the business in question.

How to Dominate Local Rankings

Now that you know why local junk removal SEO is so important, it’s time to start taking some action towards upping your SERP rankings. Here is your guide for dominating your local rankings:

Strong Link Building

This tip sort of goes hand in hand with the last item on our list of reasons why local SEO is so important. Having plentiful off-site links to your website will show Google that your business is trustworthy. It has a lot to do with the criteria by which Google ranks pages. The fact is that backlinks are one of the most important ranking factors on Google. Google and other search engines use the number of backlinks (links on websites other than your own that lead to your website) your website has in their ranking process. But backlinking is something that a lot of businesses struggle with. Try asking any associations or organizations (chamber of commerce, local unions, professional networks, etc.) that you are already a member of to add a link on their site to yours. Posting quality blog content is another way to get backlinks to your site.

High-Quality Pictures

It’s important for people to be able to put a face to any business they are considering patronizing. Start snapping some high-quality pictures of your trucks, your crews, and your job sites and post them to relevant platforms. Adding high-quality photos to your Google My Business listing for example can help you rank in the local 3 pack. And posting pictures with localized captions and tags to your social media pages is a good way to get indexed in local searches. 

Ask for Reviews

It is very important to get used to asking for reviews – especially if you run a new junk removal business. Reviews account for 15.44% of local ranking factors for Google. That doesn’t sound like a lot, does it? But it really is. In fact, it’s the third most important local ranking factor for the Google algorithm. Having reviews on your Google My Business page, Bing for Business page, your Yelp account, your Angie’s list account, and other review websites will definitely boost your local SEO rankings.

Accurate Information

One of the most common and avoidable blunders business owners make is having inaccurate information on their digital business listings. For example, you may have your company name spelled slightly differently on your GMB page than on your Angie’s List account. This can hurt your local rankings because the GoogleBot can’t reconcile the difference and will leave you off SERP’s altogether. This is something you can do right now to improve your junk removal SEO. Go to all of your digital business listings and make sure that they all have the correct business address, website address, business name, phone number, and hours of operation.

We can help you rank higher here at Contractor SEO Webmasters, it is our business to help service contractors like you rank higher on local searches. We utilize innovative software, organic SEO tactics, proven digital marketing strategies, and modern technology to make sure your business stands out. Contact us today.

Posted: | Updated: Jul 27, 2020 | Categories: SEO

5 Fantastic Ways to Improve SEO for Painters in 2020

SEO for Painters (Blog Cover)

Painter SEO is all about upping the inbound traffic of your company’s website. Without it, you are fighting an uphill battle in the digital age. If you don’t have any SEO strategy, you are basically relying on word of mouth referrals, print, and possibly TV or radio advertising and none of these strategies are effective in 2020. In fact, in a study published by Inc, we see that a staggering 96% of surveyed individuals report that they don’t trust advertising anymore.

This is part of why SEO has become such an integral part of small business marketing. More and more, people are turning to the internet to research companies and find the painting services they need. And with 5.8 billion unique searches being conducted every day on Google alone, you must ask yourself the question: is my website showing up on these searches?

That’s where SEO comes in. SEO is essentially the method that will get your website indexed on Google, Bing, Duck Duck Go, and Yahoo searches. Effective websites generate painting leads. But if you already have SEO structuring for your painting company’s website but still aren’t seeing the results you want, we have put together a list of ways to improve SEO for painters.

1) Increase Your Crawl Budget

This is an SEO strategy that often gets overlooked as it is generally viewed as a byproduct of SEO. But your crawl budget is the genesis of traffic to your website. Your crawl is basically how much time and effort Google allots to indexing your webpages. A higher crawl budget increases the odds of Google finding relevant content on your site and pulling it up. And if you have a lot of service or city pages, crawl budget becomes even more important. You can increase your crawl budget by keeping your content fresh and updated, removing duplicate content, and utilizing a flat architecture in your web design. 

2) The Headings Hierarchy

As a painting contractor, you probably are too busy to familiarize yourself with all the ins and outs of SEO. And that’s ok. SEO is very involved and gets very technical very quickly. In our line of work, we notice that a lot of DIY SEO marketers overlook this very basic principle. You should be using H1, H2, and H3 tags in your content. These tags help search engine crawlers determine the nature of your content more easily. And as Moz points out, this is important because sometimes Google can’t process the content on your webpage. In cases like these, it will pull up whatever you have marked up as an H1. This is a very easy way to fine-tune your SEO and make it easier to get indexed on search engine crawls. Plus, they make your content more structured and easier to process for human readers. 

3) Make Sure your Locations Match

This one can’t really be stressed enough. We have seen a lot of painting contractors index the areas that they want to serve instead of the area in which their company is based. This will all but guarantee that your website gets buried on a search engine results page because the information is not correct. On listings like Google My Business, you have to make sure that you are providing your real, physical address – even if it’s your home address. That way, when people search for “painters near me” your website will be more likely to appear on the coveted Google Local 3 Pack. Now you may be asking “what if I want to target a service area outside my city?” That’s where location pages come in. Creating fresh content for each of the service areas you want to target can be very helpful. Just make sure you are keeping them separate from your actual business listing address.

4) Relevant CTA’s

The problem with a lot of SEO services out there is that they are not optimized for specific industries. They throw out general SEO strategies that fail to take into account the customer needs and tendencies of the industry. SEO for painters should be specific to the industry. And a good place to start is with industry-specific CTA’s. CTA’s are calls to action. They are words, phrases, or linked content that encourage the reader to take some sort of favorable action. In the case of the painting industry, your calls to action might be focused on getting the visitor to schedule an estimate or to sign up for a color consultation. Your CTA’s should reflect these actions. CTA’s like “sign up now,” “get your free estimate” or “let us help you with your project” would be good CTA’s relevant to your painting services.

5) Good Blog Content

This is another tip that seems obvious but gets overlooked a lot. Having strong blog content related to the painting industry can do multiple things for your site:

  • It increases external inbound linking, making it easier for search engines to index your content and establishing your website as an authority.
  • It encourages social media sharing which will generate more external inbound links and get your content seen by more people.
  • It provides value to your visitors which isn’t directly advantageous for SEO but it does drive conversion rates. 
  • It provides more opportunity for cross-linking which is essential for search engine indexing and crucial for healthy SEO

If you don’t have the time or the finesse with words to create compelling blog content on your own, you would look into hiring a content manager or blog writer to help you out.

Professional SEO for Painters

And of course, if you ever want professional help with your SEO efforts, you can count on us here at Contractor Webmasters. We have industry-specific experience which is what makes us the best choice for SEO for painters. With our service, you’ll get a custom painting website along with SEO, local SEO, GMB optimization, paid advertising campaigns, and the most powerful lead generation system. That’s not to mention elite-level reputation management that turns your local website into a hotspot for local consumers. All you have to do is give us a call and ask about our elite-level painting SEO package. It will very likely change the direction of your business in 2021.

Posted: | Updated: Jul 13, 2020 | Categories: SEO

8 Amazing Pest Control Lead Generation Techniques for 2020

Pest Control Lead Generation Techniques

One of the aspects that differentiate successful businesses from unsuccessful ones is lead generation. The ability to generate quality pest control leads is what separates the big dogs from the little puppies so to speak. But generating leads can be very difficult and it seems that every industry has a specific method for drumming them up. In the same breath, not all leads are valuable to businesses which makes the process more complex. Anyone platform can claim a phone call or email inquiry is a lead, but that doesn’t make it a relevant one.

The pest control industry is one such industry. As a pest control contractor, you provide a certain, essential service. But if you don’t know how to rack up new leads, your business could be floundering; essential or not. And here at Contractor Webmasters, we are always looking for ways we can help all the contractors out there flourish. So today we want to share with you a list of lead generation tips specific to the pest control industry. If at any time you would like to get started with our digital marketing and SEO services.

1 – Study your Clientele

Being aware of who it is that’s using your services and which of your customers tend to spend the most is the first and perhaps most important step you will take in pest control lead generation. Knowing who is most likely to use your services will inform all of your marketing moves and allow you to use your budget more efficiently. For example, if most of your clients are in the commercial sector, make sure your website is appealing to business owners. Appealing to your current clientele will in turn drum up more promising leads.

2 – Utilize Infographics

There are a lot of technical questions that flash through a person’s brain when they suspect that they have an insect or rodent infestation. They are looking for answers to a great many questions and as Miss Details points out, infographics are a great way to convey lots of technical information in a way that is easily absorbable. A good idea for a pest control industry-specific infographic would be one that details the health risks of rodent and insect infestations. The combination of images and textual information makes it easy for the reader to get the information they need and turn into a hot lead for your business.

3 – Register on Review Sites

If your business is not already listed on Angie’s List, Yelp, Google My Business, and other review platforms; that’s something you need to do right away. According to CompuKol Communications, customer reviews are 12 times more effective for generating leads than service descriptions and other marketing methods. If a person cannot read about the experience they can expect from your business from other customers, there is no chance to turn them into leads. Listing your business on high-quality review websites also signifies to potential customers that your business is legitimate, professional, and trustworthy.

4 – Design your Website for the Industry

The pest control industry is unique. As such, your website should also be unique. As a pest control technician, you have certain licensing, product/process certifications, and maybe even some industry awards. Make sure you have a page on your website where a visitor can see evidence of these accomplishments. Also, make sure you have an online appointment scheduling tool to make it easier for customers to use your services. Remember that your website is one of the most powerful pest control lead generation tools in your arsenal. It should be enticing, easy to navigate, and provide visitors with all the information they need to consider using your services.

6 – Post Quality Content

As a pest control contractor/technician, you have a very valuable skillset and knowledge that people need. You can leverage this knowledge to make your website authority, make it more popular, increase its crawl budget, get it seen by more people, and generate more leads. A blog is a great way to share your knowledge and provide informational value to visitors. Quality blog posts have engaging content that generates comments on social media. Reaching more people through content that would not otherwise land on your website is incredibly valuable for both organic search and sharability.

7 – Exercise COVID Safety Precautions

This tip is topical and relevant to the times we currently find ourselves in. The fact is that the COVID-19 pandemic has a lot of people wary about having people in their homes. The pest control business is predicated on on-site service and inspections. So for pest control lead generation in the age of COVID, it is imperative that you let your customers know what steps you are taking to keep them safe. Make a bulleted list of COVID-19 safety precautions your business has implemented and posted it on your website and your Google My Business page.

8 – Take the Time for Trade Shows

There are plenty of trade shows and pest control industry events to attend. In fact, the National Pest Management Association has a list of such events posted on their website. But why should you attend a pest control trade show? Trade shows and events are a gold mine for lead generation. You can network with lots of people who may not frequent online communities or utilize organic search the way that others do. Networking may not pay off immediately but as your network grows over time, you will form a sustainable channel for leads moving forward.

Pest Control Lead Generation Help from the Pros

Digital marketing for contractors of all kinds is our business. And you better believe that includes lead generation. Here at Contractor Webmasters, we can help you generate more leads for your business organically. Through a concerted and specialized digital marketing and SEO campaign, we can garner more attention for your business and make it easier not only to generate leads, but to convert them.

Demolition SEO: The Premier Guide for 2020

Demolition SEO (Blog Cover)

Demolition and digital marketing aren’t normally two concepts that people group together. But the fact is that Search Engine Optimization is vital to the growth and success of your demolition contracting business. In a nutshell, demolition SEO will get your business seen by more customers. And the more customers who see and become aware of your business, the more likely they will choose you. SEO is also important for acquiring hot leads

How does that work? To understand how SEO helps you get more leads for your demolition business you need to familiarize yourself with a couple of terms:

  • Research Intent – When anyone does a search on Google, the search falls into certain categories. One of the categories is research intent and it covers any search that anyone conducts with the intention of learning something. Let’s take an example related to the demolition industry. If someone types in a search to the effect of “how to demo a wall” or “safe demolition methods” these are examples of searches with research intent. While these can be helpful for warming up leads, they are typically not the kind of searches that lead to conversions.
  • Purchase Intent – Now these are the types of searches you need to get in front of if you want to convert customers. The purchase intent category covers any search that is conducted towards the purpose of paying for a product or service. An example of a purchase intent search would be “demolition contractors near me” or “affordable demolition contractor.” These types of searches are conducted by people who are ready to pay for your service.

How Does Demolition SEO Help with Acquiring Leads?

So now that you know what purchasing intent is, you can surmise that anyone conducting a search with purchasing intent is ready to buy and is therefore a hot lead. So how does demolition SEO help with acquiring these leads? 

One of the most important ways has to do with the Google Local 3 Pack. For the uninitiated, Bright Edge has an eloquent description of what the Google Local 3 Pack is but essentially, the local 3 pack is the top three search results that Google users will see when they perform a local search. For instance, the first 3 map results that show up when someone searches “demolition contractors near me” would be considered the local 3 pack.

And you want to be in the local 3 pack as much as possible because those 3 listings will be the top result on a Search Engine Results Page (SERP) for 93% of all local searches. Furthermore, 44% of people who do local searches will click on a business listing that shows up the Google Local 3 Pack.

At this point, you may be asking yourself “how do I get in the Local 3 Pack?” A big part of modern SEO is optimizing your Google My Business Page and in doing so, you give yourself a good chance of breaking into the Local 3 Pack. Keeping your GMB profile up to date, having the correct business location and address, adding high-quality pictures, making sure your information matches with your other business listings (Yelp, BBB, Angie’s list, etc.) and getting reviews are all good ways to keep your GMB optimized and give you a fighting chance at showing up in the Local 3 Pack. 

And make no mistake about it, showing up in the Local 3 will give your business a shot in the arm. If you don’t believe us, consider this stat courtesy of Think With Google: 75% of consumers used Google searches and maps to help with purchasing decisions. 

What you need to Know about Demolition SEO

As a demolition contractor, it may help to know some basic yet essential facts about SEO and how it can help your business. Take a look at some of these essential facts:

  • SEO Drives Sales – Showing up at or near the top of a SERP instills trust in the customer. They see how high you rank and trust that your service is the best. This translates to sales because top ranked search results account for 33% of click traffic after a search is conducted. The more clicks you get, the more chance you have to convert.
  • Organic SEO is Always Better – Organic SEO helps you rank through quality content, reviews, relevant data, link building, and other honest marketing methods. In fact, organic SEO tactics like links and reviews are two of the most important factors that the Google algorithm uses to rank webpages. Organic SEO stands in opposition to black hat marketing tactics that can get your listing buried or disqualified altogether as they are often in violation of the Search Engine’s terms of service. They are also less effective for a number of reasons but perhaps the most important is that Google is in an ongoing, all-out war with black hat SEO. They are constantly updating their algorithm to sniff out and eliminate listings that utilize black hat SEO.
  • People Use the Internet to Find Contractors – By now, you probably understand that SEO helps Google and other search engines index your site when a relevant search is performed. Now it’s important to know just how many people are taking to the internet to find contractors. Many consumers use search engines to fulfill their renovation, home building, and yes, demolition needs. As a demolition contractor, you can’t afford to miss out on that massive demographic – and SEO is your direct link to it. 

Professional Demolition SEO Guidance

It’s a lot to take in, we know. And everything mentioned above is just the beginning. You now understand what demolition SEO is and why it’s so important. But for guidance on how to leverage it for the growth of your business, you will need the help of professionals. Here at Contractor SEO Webmasters, we can show you the ropes and even take the reins of your SEO and digital marketing campaign. Get started by contacting us today.

Posted: | Updated: Jun 26, 2020 | Categories: SEO

8 Awesome Perks of Having an Online Presence

Online Presence for Contractors Blog Cover

It should come as no surprise that online shopping, booking, and business contacts are done primarily online these days. We are living in the digital age; not passing through it. If you don’t have a strong online presence you are quite simply losing out. As a contractor, you may have made your bones through word of mouth referrals in the old days. But the times aren’t a’ changing; they have already changed.

But the good news is that having an online presence is getting easier and easier. There are companies like ours, Contractor Webmasters, that specialize in helping contractors in all trades not only establish a strong online presence but maintain it and leverage it so that it results in boosted sales. 

The unfortunate thing about this digital age is that even if your business does the best work in your area if you don’t have an online presence people will not pay attention to you. You can do the finest remodeling work, install state of the art HVAC systems or build the strongest roofs money can buy and all your efforts will be for naught if your customers can’t connect with you online. But why is that? The answer lies in a trend that doesn’t seem to be going anywhere any time soon. Take the following statistic into consideration: every year that Google has been around, their annual search rate has increased by 10%-15%. In 2014 Google was handling 40,000 searches every second.  Now, in 2020, that number has jumped to 75,000 unique Google searches conducted every second. 

More and more people are using online resources to help them find local businesses, book appointments and estimates, read reviews on local businesses, and purchase goods and services every single day. The numbers don’t lie – this trend isn’t changing.

And as a contractor, local commerce is your livelihood. Take, for example, another statistic: 46% of all Google searches consist of people in search of local businesses and services. That means that the majority of people in your area who are in need of contractor services are finding them online. Can you be found online?

But what constitutes an online presence? Perhaps a more important question would be, what constitutes an online presence that is more visible than others? Google pulls up business pages for searches based on a number of criteria. The concept is simple: the higher you rank, the more Google will put you at the top of certain search queries. The practice is not so simple. The criteria by which Google deems a webpage worthy of ranking is fraught with technicalities, confusing metrics, and worse, the criteria changes on a regular basis. 

But these aren’t unnavigable waters. In fact, we help contractors from around the country increase their online presence every day. So if you don’t have an online presence or need some assurance as to why this would be a worthwhile endeavor for you, take a look at our list of 8 awesome perks of having an online presence.

1) Automate Processes

Having an online presence like a simple website can automate and expedite a lot of processes for you and your staff. In a lot of ways, a simple company website has taken the place of handing out business cards to potential customers. Having an online presence affords you a forum with which you can provide basic information to people who are interested in your business. Things like your hours of operation, phone number, whether you give free estimates, and other basic information can all be easily posted on your website for quick reference. Plus, customers can see this information 24 hours a day. Lastly, having this basic information readily available online will free up your office staff for more important work as opposed to having to take calls to answer simple questions about your business.

2) Get Customer Reviews

Having an online presence can also mean having customer reviews on Google Reviews, Facebook (via Facebook Recommendations), Yelp, the Better Business Bureau, and other forums. And online reviews are hugely important for modern business. In a Hosting Tribunal study, it was found that 72% of customers depend on online reviews to help them make purchasing and patronage decisions. Customer reviews can be a huge asset for consumers and service providers. They can let a person know what kind of service they can expect from you. And glowing reviews of your business will boost sales by establishing consumer trust – which leads us to our next advantage…

3) Inspire Trust

Believe it or not, having no online presence may be instilling distrust in the minds of potential customers. In modern times, when you have no digital presence, it is taken as a sign that you are unprofessional or worse; have something to hide. You may do the finest work in all the land but if you don’t have any online presence, people will view you as unprofessional and not use your services. Having a simple Google My Business profile can help establish trust between your company and existing and potential customers. Even having a Facebook page for your business is extremely helpful. It gives people an opportunity to interact with you and allows you to showcase your work. All of which lets customers know that people have hired you in the past and that you have a tangible, personable service to offer.

4) Reach the Masses

One of the most important benefits to having an online presence is that it allows you to reach a much larger audience. There are billions of people online at any given second of any given day. And while much of that pool of web surfers will not be your target demographic, you can still reach more people with digital marketing than offline marketing. Especially with tools like SEO, longtail keywords, and local business profiles, you can reach more local consumers online than you ever could beating the streets and handing out business cards.

5) Market Digitally

If you are using Facebook or have a website for your contracting business, you can leverage these forums as a digital marketing platform. You can post blogs on a regular basis that answer questions that people typically have about your trade. This will make you rank higher on Google searches and get more eyes on your company. You can also use your online presence to inform your customers about special promotions or new services that you offer. Digital media is another great way to advertise your services and make people more aware of your company. Your website or Facebook page should be a venue for any project pictures, “how-to” tutorials, or viral marketing strategies you come up with.

6) Provide Access

Gone are the days of the yellow pages. If you don’t have any kind of online presence, people won’t be able to reach you. The great thing about the digital age is that you don’t have to miss any customers attempts to reach out to you. Even if someone is browsing for a “roofer near me” at 3 in the morning, they can leave you a message or email you so that you see it as soon as your day starts. That is of course, if you have an online presence. In many cases, consumers find it easier to book estimates, inspections and other contractor services online than over the phone. It makes it easier to knock out items on their to-do list while they are at work or even waiting in line at the bank.

7) Moderate Pricing

Consumers who perceive value and strong brand influence for the business will be 60% more likely to pay a higher price for the services of that business. And the way to build a stronger brand is by having a strong online presence. When people are able to read about the core values of your business, it’s history, it’s personality and the experiences of your customers, they are more connected with your brand. If you have an online presence that helps project the value of your brand, people will be more likely to pay a premium for your services. 

8) Teach Visually

Many people are visual learners. Being able to post a video of how your power washing service works or what it means to seal patio pavers may be much more effective than trying verbally explain it to someone. When people better understand how your services can benefit them – by seeing it demonstrated clearly in a video – they will be more likely to use them. 

And of course, this is really just the tip of the iceberg. There are so many great benefits to having an online presence, and we can help you get started or strengthen yours here at Contractor Webmasters. We hope you have found this post beneficial for your business. If you have any questions or would like to discuss how you can have a strong online presence, please feel free to call us. 

Posted: | Updated: May 8, 2020 | Categories: General