Author Archives: Contractor Webmasters

Kitchen Renovation SEO: The Ultimate (2023) Marketing Guide

Kitchen renovation SEO is the most effective marketing strategy for kitchen remodelers in 2023. SEO is the most cost-efficient investment and provides the most sustainable long-term results. The following SEO guide from Contractor Webmasters outlines the benefits of kitchen remodeling SEO and the strategies that produce the best results.

What is Kitchen Renovation SEO?

Kitchen renovation SEO is the deliberate optimization of a website and other digital entities (i.e., Google My Business listing) to attract organic clicks on search engines like Google and Bing.

Key Takeaway

SEO for kitchen renovation companies involves content, link-building, and local optimization.

SEO Components for Kitchen Renovation Companies

SEO for kitchen remodelers can be as simple or complicated as you make it. However, when you drill down to the nuts and bolts of SEO, it comes down to content and links. Of course, the local portion of SEO also includes Google My Business listings and NAP citations.

SEO Content for Kitchen Renovation

Google and other search engines rank content for user search queries. For example, when a user searches for kitchen renovation company, Google will rank content that fits that user’s intent. In contrast, a user searching for average cost of a kitchen renovation will prompt Google to show a different type of content, like an informative blog post.

Maximizing your organic reach requires creating content that fits the intent of your target consumers. For example, some users may be ready to invest in your services immediately, while others are still in the exploratory phase of the sales funnel. Nevertheless, capturing the attention of everyone in the customer journey is vital for SEO.

Most local business websites have three main types of content: service pages, location pages, and blog posts. Your service pages should focus on specific keywords within your service offerings. For example, new home kitchen design should have a dedicated service page.

Location pages will target specific cities within your service area so that users in that city can find your company. These pages are most valuable when they feature social proof of jobs completed in those areas. A tool like DataPins creates geo-coordinates to validate jobs within that zip code.

Finally, blog posts will target informational keywords, primarily for users not ready to buy your services immediately. These posts should feature data and statistics and help users gain more information about the value of your kitchen renovation services.

Link Building for Kitchen Renovation Businesses

When Google decides which of two similar pieces of content ranks higher on search results, it considers domain authority. The domain authority concept is essentially the website domain’s trust level. This trust factor is based primarily on the site’s backlink profile quality.

Whenever an external website voluntarily links to your website, it is considered an endorsement of your content and brand. As a result, trustworthy websites linking to your content are a massive boost for SEO. However, links can also have a negative impact when sketchy websites decide to link to your content.

Kitchen renovation businesses can build backlinks by producing high-quality content assets, like informational blog posts that feature original data and statistics. Other websites are more likely to link to data as they cite sources within their writing. Kitchen remodelers can also receive backlinks from associated brands and local organizations.

Still, companies must be careful not to violate search quality guidelines by engaging in link schemes or exchanging money for backlinks. These tactics are considered black hat SEO, and while they may provide temporary value, they can result in a manual penalty that removes your entire website from search results.

Local SEO for Kitchen Renovation

The extra SEO compoenent invovled with local busienssses like kitchen remodelers is Local SEO. Local SEO may be the most pivotal component for lead generation for local companies. The local SEO process starts by claiming your Google My Business listing and verifying the address. You can then begin ranking within Google’s Map 3-Pack.

When local users search for phrases like kitchen renovation near me, Google showcases a Map 3-Pack, which features three business listings based on proximity, relevance, and prominence. Optimizing your Google My Business listing and connecting a fully optimized website URL helps you appear in this pack.

Another local ranking factor is customer reviews. You want customers to review your business on Google My Business so that your listing can appear in search results and convert nearby users. You can use a tool like DataPins to send automated review requests after completing a job. Remember that your company will inevitably receive some bad reviews.

Other SEO Factors for Kitchen Remodelers

While simplifying the SEO process helps local businesses process its benefits, mentioning other components influencing rankings is essential. On-page optimization is a simple yet important aspect of your campaign. Ensuring title tags, meta descriptions, and header tags have the appropriate keywords is necessary to appear on search results.

Secondly, technical SEO is another critical aspect of your campaign. Search engines must be able to adequately crawl and index your URLs before they can even consider ranking them for keywords. While most CMSs like WordPress automate some aspects of technical SEO, it is crucial to be mindful of things like 301 redirects and XML sitemaps.

Best SEO Keywords for Your Kitchen Renovation Business

Keyword	Search Volume
kitchen remodel	37,506
kitchen remodel ideas	25,087
kitchen design ideas	24,475
kitchens	17,764
kitchen designs	11,144
kitchen remodel cost	11,100
kitchen renovation	6,050
kitchen layout ideas	6,050
small kitchen remodel	4,950
kitchen renovation costs	3,346
how much to remodel a kitchen	3,300
kitchen remodel near me	3,178
kitchen renovation ideas	2,737
how much is a kitchen remodel	2,737
new kitchen	2,700
kitchen remodeling ideas	2,099
kitchen remodel before and after	1,825
how much does a kitchen remodel cost	1,800
kitchen contractors	1,287
kitchen renovation near me	966
kitchen remodel pictures	810
kitchen remodel contractors	704
kitchen remodeling cost	691
kitchen designs photo gallery	669
kitchen upgrade	650
kitchen renovation cost	638
kitchen renovations	625
average kitchen renovation cost	510
kitchen design pictures	440
renovated kitchens	371
new kitchens	371
kitchen renovation before and after	365
how much does a new kitchen cost	365
average cost kitchen remodel	358
kitchen remodeling costs	322
average cost of small kitchen remodel	304
kitchen cabinet renovation	295
kitchen cabinets renovation	295
kitchen design images	295
kitchen renovations before and after	288
small kitchen renovations	263
kitchen makeovers ideas	252
kitchen remodel planner	244
renovating kitchen	240
kitchen remodel on a budget	229
kitchen remodel ideas before and after	224
renovate kitchen	218
10×10 kitchen remodel cost	206
kitchen design gallery	203
kitchen renovations on a budget	191
kitchen renovation budget	191
inexpensive kitchen remodel	183
remodel my kitchen	164
renovation ideas	146
kitchen remodel cost per square foot	137
kitchen remodel calculator	134
how to renovate a kitchen	134
renovating a kitchen	132
home kitchen remodeling	130
full kitchen remodel	110
kitchen remodel design	102

Final Thoughts on Kitchen Renovation SEO

SEO is a vital part of any kitchen renovation marketing strategy. It is the most cost-efficient marketing vertical and yields the most sustainable long-term results. Unlike kitchen remodeling advertising, SEO can produce a high ROI without increasing spending. Best of all, SEO helps build your brand over time, so its effects multiply with tenure.

The main aspects of kitchen remodeling SEO are content, links, and local. The above guide outlines how to approach each of these components. Still, you must also focus on on-page SEO, technical SEO, and website design to maximize your SEO strategy. If you require assistance with your SEO campaign, contact Contractor Webmasters.

6 Outstanding Towing Advertising Ideas for Tow Trucks in 2023

Coming up with towing advertising ideas can be challenging in 2023. However, there is a wide range of promotional techniques tow trucks can utilize to earn more customers. From Google Ads to Facebook Ads, tow truck companies can generate more visibility through online platforms.

Below, Contractor Webmasters outlines six outstanding towing advertising ideas for tow trucks:

Best Towing Advertising Ideas

Google Ads
Facebook Ads
Instagram Ads
Nextdoor Ads
YouTube Ads
DataPins

1) Google Ads for Towing

Google Ads can produce a solid ROI when adequately implemented. However, tow truck companies must avoid common pitfalls associated with Google Ads. For example, you should never target national keyword terms. Instead, focus on local keywords with clear purchaser intent.

Examples of these keywords include:

towing near me
emergency towing near me
tow truck in (city)
towing company (city)

2) Tow Truck Facebook Ads

One of the best platforms for tow truck company advertising is Facebook. The popular social media platform has a comprehensive advertising feature that allows towing companies to capture leads, including phone numbers and locations. Use Facebook’s Lead Ads feature to get quick responses.

3) Instagram Ads

Instagram Ads are part of the Facebook Ads network, so you can run most of your Facebook Ads on the Instagram platform. While the user base is not identical to Facebook, many of your target customers are also on Instagram, where they regularly consume visual content.

Inserting a tow service ad into their Instagram feed could be something your company needs to expand its visibility in 2023.

4) Nextdoor Advertising

The fastest way to reach local consumers online is through Nexdoor advertising. The closest thing to digital word of mouth in 2023 is Nextdoor. Users are speaking with their neighbors who have verified addresses within their neighborhood. You can dominate the area by infiltrating tight-knit communities and earning an endorsement.

Nextdoor ads are a great way to get out in front of real homeowners.

5) YouTube Towing Ads

Video consumption is at an all-time high, and many of your local consumers are spending their time on YouTube. While YouTube’s conversion rate for advertising is at a lower level than Facebook and Google, it is still beneficial for brand recognition and visibility.

The user often skips YouTube ads, particularly if inserted into an unrelated video. Therefore, we advise against using YouTube as your only advertising platform. However, it can enhance your other advertising investments through brand synergy.

6) DataPins

DataPins contrasts other ideas on this list because it is not an advertising platform that requires tow truck companies to purchase ad space. Instead, DataPins is a tool and app that allows towing companies to promote their recent jobs to other local consumers.

DataPins allows towing professionals to pin jobs and geo-coordinates on their website’s service and city pages. These pins also contribute to Google Maps rankings if you properly connect your website URL to your Google My Business Profile. Most importantly, website visitors will see towing jobs in their area, giving them the confidence to utilize your services.

Qualities of an Effective Tow Truck Ad

Regardless of which platform your company advertises on, you will require a strong ad that meets the user’s needs and entices them to contact your business. Below are the most essential qualities of a towing ad:

Ad Copy

Ad copy must be clear and concise while creating urgency for the consumer. Nobody will read a long text block, so it’s crucial to grab the. User’s attention quickly. As a result, focus on the most appealing value proposition that can urge the consumer to take action.

Ad Visuals

Whether using images or videos, the visual portion of your ad must complement the text and grab the user’s attention. As a result, never use stock photos and only incorporate unique images from your staff or recent jobs. Again, the key is fostering expertise and trust with the consumer.

CTA

Your call to action is crucial for ad conversion. Even if your ad captures the user’s attention, it is meaningless unless they take the next step. Your CTA is a button like Call Now, Click Here, or Learn More. You can choose the one that best suits your advertising goal for a specific campaign.

Targeting

Targeting is the most important way to maximize your advertising dollars in 2023. As a result, only target locations that you can service. Otherwise, you are wasting advertising dollars on people you cannot service. Therefore, choose your top service areas and ensure your ads only target those geographic locations.

Final Thoughts on Tow Truck Company Advertising

Contractor Webmasters highlighted several outstanding tow truck advertising methods for 2023, including Google Ads, Facebook Ads, Nextdoor Ads, YouTube Ads, and DataPins. We recommend using each platform to maximize your towing company’s visibility in 2023.

However, we also recommend a long-term marketing strategy like towing SEO to generate the most yearly revenue. Relying strictly on tow truck ads to generate leads is a highly inefficient marketing strategy. Instead, combine various marketing techniques to establish your brand and increase ROI.

Is a Landscaping Business Profitable in 2023? (w/Owner Salary)

Is a Landscaping Business Profitable? (Blog Cover)

A landscaping business can be very profitable under the right business conditions. For example, landscaping companies can produce operating profit margins between 10% and 50%, indicating the company’s revenue after subtracting operational expenses for material, labor, overhead, and equipment.

Nearly a quarter of landscaping professionals are self-employed and work with customers on a contractual basis. As a result, commercial and residential property owners regularly utilize landscaping services, facilitating a healthy industry projection in the future.

Key Takeaway

A Landscaping business is profitable, and business owners can achieve a salary as high as $180,000. However, most owners earn a salary between $54,000 and $115,000.

Calculating Owner Salary

A landscape owner’s salary is 12-35% of the company’s revenue. For example, if the company reaches 500,000 in revenue, the owner’s salary would fall between $60,000 and $175,000

However, the more revenue the company earns, the lower percentage goes to the owner’s salary in most cases. As a result, using a low-end rate of 15% is a conservative calculation of your annual salary.

The excess revenue must be contributed toward employee wages, equipment, and fulfillment. So when calculating how much landscape owners make a year, it’s important to consider those other expenses.

While smaller companies can use higher-end calculations for owner salary, many opt to reduce their yearly pay to $20,000-$25,000, believing they will make that money back (and more) after consistent business growth.

Typical Landscape Owner’s Salary

According to the NALP, landscaping business owners have a typical salary between $54,000 and $115,000.

Landscape Owner Salary By State:

State	Annual	Monthly	Weekly	Hourly
Alabama	$56,912	$4,742	$1,094	$27.36
Alaska	$74,614	$6,217	$1,434	$35.87
Arizona	$65,337	$5,444	$1,256	$31.41
Arkansas	$64,122	$5,343	$1,233	$30.83
California	$67,452	$5,621	$1,297	$32.43
Colorado	$67,596	$5,633	$1,299	$32.50
Connecticut	$77,253	$6,437	$1,485	$37.14
Delaware	$66,866	$5,572	$1,285	$32.15
Florida	$53,607	$4,467	$1,030	$25.77
Georgia	$52,360	$4,363	$1,006	$25.17
Hawaii	$79,269	$6,605	$1,524	$38.11
Idaho	$68,587	$5,715	$1,318	$32.97
Illinois	$63,227	$5,268	$1,215	$30.40
Indiana	$63,086	$5,257	$1,213	$30.33
Iowa	$71,808	$5,984	$1,380	$34.52
Kansas	$66,917	$5,576	$1,286	$32.17
Kentucky	$67,592	$5,632	$1,299	$32.50
Louisiana	$62,468	$5,205	$1,201	$30.03
Maine	$64,051	$5,337	$1,231	$30.79
Maryland	$70,902	$5,908	$1,363	$34.09
Massachusetts	$78,061	$6,505	$1,501	$37.53
Michigan	$63,006	$5,250	$1,211	$30.29
Minnesota	$78,026	$6,502	$1,500	$37.51
Mississippi	$65,672	$5,472	$1,262	$31.57
Missouri	$62,218	$5,184	$1,196	$29.91
Montana	$62,397	$5,199	$1,199	$30.00
Nebraska	$66,608	$5,550	$1,280	$32.02
Nevada	$78,344	$6,528	$1,506	$37.67
New Hampshire	$68,346	$5,695	$1,314	$32.86
New Jersey	$65,340	$5,445	$1,256	$31.41
New Mexico	$57,658	$4,804	$1,108	$27.72
New York	$73,837	$6,153	$1,419	$35.50
North Carolina	$55,322	$4,610	$1,063	$26.60
North Dakota	$73,305	$6,108	$1,409	$35.24
Ohio	$73,966	$6,163	$1,422	$35.56
Oklahoma	$63,645	$5,303	$1,223	$30.60
Oregon	$75,127	$6,260	$1,444	$36.12
Pennsylvania	$60,760	$5,063	$1,168	$29.21
Rhode Island	$75,252	$6,271	$1,447	$36.18
South Carolina	$66,023	$5,501	$1,269	$31.74
South Dakota	$70,296	$5,858	$1,351	$33.80
Tennessee	$81,683	$6,806	$1,570	$39.27
Texas	$60,845	$5,070	$1,170	$29.25
Utah	$72,095	$6,007	$1,386	$34.66
Vermont	$67,076	$5,589	$1,289	$32.25
Virginia	$68,999	$5,749	$1,326	$33.17
Washington	$74,521	$6,210	$1,433	$35.83
West Virginia	$62,240	$5,186	$1,196	$29.92
Wisconsin	$60,901	$5,075	$1,171	$29.28
Wyoming	$64,764	$5,397	$1,245	$31.14

Source: ZipRecruiter

Landscaping Business Challenges in 2023

While a landscaping business is often profitable, they present unique challenges. For instance, getting a landscaping company off the ground requires significant time and effort. Therefore, anyone looking for a quick cash cow should avoid the landscaping industry.

Owners of smaller landscaping companies may take home a salary of around $60,000. Furthermore, while the industry is relatively insulated from economic downturns, the consistency of high-end jobs can fluctuate.

Labor

Landscaping is hard work, and you must be able to perform the labor and hire others who can do so. Unfortunately, many people cannot perform high-end landscape work because of the physical toll it takes. Heat may also be a consideration in warmer climates, as temperatures can increase to a level unsuitable for people in poor physical condition.

Standard landscaping services include:

lawnmowing
chemical application
tree trimming
fertilizing
landscape maintenance
landscape design

Employee Retention

Finding quality employees capable of performing the labor is one thing, and keeping them around is even more challenging. As a result, you must offer a competitive salary to retain quality labor.

Unfortunately, it’s common for high-end landscaping employees to bolt for a higher salary and superior working conditions. As a business owner, you must take these matters seriously.

Marketing

Landscape marketing is an essential component of a profitable business. Still, only some startups fully grasp the intricacies of effective marketing. For example, the top landscape companies in 2023 have a presence on Google stemming from SEO and Local Mapping. So please market your business to avoid its sudden demise.

Competition

One main reason you need marketing is the competition level within the landscaping industry. Depending on your market, dozens of high-end competitors can monopolize your high-end job opportunities. As a result, having a competitive mindset is required to enter this realm, particularly in populated markets with high demand.

Final Thoughts on Landscaping Business Profitability

A landscaping business can be highly profitable under the right business conditions. However, you should understand the challenges ahead before getting into the industry. For instance, landscaping is competitive and requires significant labor to generate revenue.

Despite the clear challenges, landscaping is an excellent opportunity for those willing to meet the requirements. Once you get your business off the ground, you can earn an owner’s salary approaching the $200,000 mark. In addition, entrepreneurs with a passion for lawn care can achieve their goals in landscaping.

SEO for Tour Companies: The #1 Marketing Guide for 2023

SEO for tour companies is an excellent method to acquire new customers in 2023. SEO has changed marketing for every industry – including the tourist and entertainment industries. SEO presents a great opportunity if you run a tour company and want to know how to get more customers.

For some tour companies, SEO is a very new concept. SEO stands for Search Engine Optimization, a form of marketing that promotes your service through search engines like Google, Bing, and Yahoo.

Luckily, tour companies have a lot to gain from SEO. In the following guide, Contractor Webmasters outlines the fundamentals of SEO for tour companies and how you can get started today. Most of all, the guide teaches you how to outrank competitors on Google search results.

Leveraging Travel Blogs for SEO

When you consider what ranks on Google search results, it’s a combination of service pages, product pages, and blog posts. Tour companies can leverage travel blogs to maximize organic traffic. Once customers read your high-quality content, signing up for your services is a natural next step.

Writing blog posts for SEO purposes requires in-depth keyword research. You want metrics on keywords users search for and build your articles around these terms. You’ll find that the highest-volume keywords have informational intent, which is great for travel blogs.

For example, queries like best places to travel or best travel tours 2023 will generate a ton of volume. You can also drill down to more granular keywords that relate to specific cities, states, or countries, which also create a good amount of traffic.

Use YouTube to Boost SEO

YouTube is the largest and most frequently-used video viewing platform on the internet. And it is the perfect opportunity for you to reach a new audience. Create rich videos about the cities that you tour in to entice customers.

When people travel, they want to see images and videos of what they may experience in a particular area or city. That’s why creating high-quality videos and posting them on YouTube can introduce your city and your tour company to a vast audience. How extensive, you ask? YouTube boasts 2.6 billion active users.

We know what you may think, “those figures have to be from around the world,” and you’re right. But as a tour company, you aren’t just targeting people in your city, county, state, or even country. Instead, you can reach a global audience that will still likely hire your tour company when they’re in town. And YouTube videos are a great way to show off what your cities offer and make your company’s name more visible.

Another way YouTube contributes to SEO is through video embeds. YouTube makes it easy to copy the HTML embed code from any video and paste it into your website HTML. As a result, you can enhance blog posts and service pages with embedded YouTube videos that keep visitors engaged and contribute to your overall website rankings.

Nurture SEO Leads with Facebook Groups

When users find your company, they might not buy something immediately. So you’ll want to nurture these leads by inviting them to your Facebook Group. You can link to your Facebook Group from your website, YouTube videos, and Google Business Profile.

As a tour company, many people are concerned about how knowledgeable you are about the cities you tour. Starting a Facebook group specifically about visiting the cities you tour is a great way to connect with consumers thinking about visiting your cities.

With this strategy, you want to build communities of people who like to travel and experience new areas. Then, you can offer your expertise in your cities to people who are thinking of visiting. The best part about Facebook Groups for tour companies is that you can start one for every town you tour to reach even more potential customers.

Again, you aren’t trying to be too sales-oriented with this SEO for tour companies strategy. Instead, your goals with this strategy are two-fold:

1) Connect with people likely to use your services and create a community for them to connect with like-minded consumers.
2) Increase brand awareness for your company.

You still want them to know that you run or are affiliated with a tour company, but you don’t want to be a shameless self-promoter. So consistent branding will be necessary. Make the profile image of your group the logo of your tour company and include links to your site within the group information pages.

HARO

HARO stands for Help A Reporter Out. It is essentially a platform where anyone with expert knowledge about anything can make their expertise available to journalists and reporters who are writing about that topic. So, for instance, if a travel writer wants to do an article about Austin, TX, you can become a source for them by registering with HARO.

But, ‘how does that help my tour company?’ you may be asking yourself. First, it is a tremendous help to SEO for tour companies because it generates quality backlinks for your company’s site.

Any link that leads to your website and appears in another website’s content is considered a backlink. You want as many backlinks out there as possible because it will increase your web traffic. These backlinks lead people to your site even when they are near yours.

Backlinks are one of the most important aspects of SEO. That’s because Google considers a website with many quality backlinks to be highly authoritative and will give it a prioritized ranking on relevant searches.

And signing up for HARO is a great way to build more quality backlinks. Once you are used as a source, you will be cited within the article, and a link to your site can be placed on the article publisher’s site.

Long Tail Keywords

Tour companies depend on local searches. Therefore, it would be best if you attracted the people interested in visiting the cities you tour. One of the most effective ways to draw the attention of travelers is with long tail keywords.

Long tail keywords entail many types of keywords, but for tour companies, they should have a specific local intent. For instance, “things to do in Zion, Utah” specifies an exact geographic location so that it will draw the attention of anyone interested in Zion, Utah.

It would help if you came up with a list of long tail keywords based on your company’s locations and the cities you tour. Then, include them in your site’s written content, social media posts, and video descriptions.

Get Help with SEO Marketing

If you need assistance with your tour company SEO campaign, consider investing in Contractor Webmasters. We offer full-service digital marketing, including custom web design, on-page SEO, content marketing, and reputation management. With thousands of clients and rich history of excellent services, you can’t go wrong with our SEO service.

Fire Protection SEO: The (Ultimate) Marketing Guide for 2023

Fire protection SEO is a fantastic way to generate leads in 2023. Fire protection companies provide an essential service. They help give peace of mind to home and business owners looking to secure their assets and prevent catastrophic property damage.

Research shows that 97% of consumers use search engines to find local businesses. As a result, your fire protection services must appear on Google’s Local Map 3-Pack and standard organic results.

In the following guide, Contractor Webmasters outlines how to earn more customers online with SEO marketing.

Google Business Profile

The fastest way to rank on Google is through a Google Business Profile. Claiming your business on Google is free and easy, requiring only a postcard verification at your business address. You can start by claiming your business on Google Business Profile.

Being present on Google My Business allows your listing to appear on Google Maps and the Google Map 3-Pack. You don’t even need a website to rank on the Google Map Pack though it certainly helps to have one.

Getting set up on Google My Business is pretty straightforward. Still, you must verify your business with Google by sending them a postcard with some information about your business. But the service is free and will significantly improve the online visibility of your fire protection business.

Setting up a GMB listing helps your business rank locally.

On-Page SEO

On-page SEO refers to adjustments made to your website pages and posts. For example, editing title tags, enhancing content, and inserting target keywords all aid on-page SEO. You can take a closer look at the primary on-page SEO elements below:

Keyword Placement

To rank for relevant keywords, they must be present in your title tags, header tags, and body content. Keywords inform search engines that your website has information relevant to user searches.

Keyword research tools will help you find the right keywords for your services. But then, it’s just a matter of incorporating those keywords into your site’s written content, titles, and headers.

Image Optimization

You should have at least one high-quality image on each of the pages of your website, as images certainly help with SEO. Just be sure that you add alt text (a description of what the image portrays) to each image and that each image is HD, in focus, and relevant to the content on the page.

Internal Links

Internal links are on-page links that lead to other pages on your site. Every website page needs at least one internal link as they allow web crawlers to scan the entirety of your site. Of course, internal links should also benefit the user by providing topically relevant resources.

Review Management

Online reviews are critical to your business. Not only because they generate consumer buzz about your company; but because they are great for SEO too. You must start by being present on multiple review websites like Angi, Yelp, and HomeAdvisor.

Once you start getting more reviews, you must manage them and respond. Try to reply to every review, whether good or bad. DataPins offers a beneficial tool to help you manage reviews across multiple platforms and display feedback on your website from 3rd party sites.

Remember to ask for reviews in person when it’s appropriate. Accumulating consistent reviews boosts credibility and makes your business more attractive to prospective customers. Most people will leave a review if they are asked three times.

Yelp Reviews Screenshot for Restoration Company

Social Media

Social media is a powerful marketing tool to increase brand awareness and generate leads for your fire protection business. So make sure your business has a Facebook Business page and is present on social media platforms like TikTok, Instagram, and LinkedIn.

Instagram and Facebook are beneficial for actually engaging customers. Of course, paying for targeted Facebook Ads will speed up the lead generation process. Still, you should be present on Facebook for SEO purposes, even if you have no intention of paying for social media ads.

Consider starting a Facebook group where locals can join and ask you important questions about fire protection for their homes and businesses. In addition, you can share your expertise on various insurance procedures and other industry knowledge.

Remember, though, that groups aren’t meant for you to push your services on consumers. Instead, they build goodwill between you and your community, which may indirectly result in customer acquisition.

Social media signals contribute to SEO rankings, especially for local businesses.

Content Marketing

These days, content is what gets you noticed online. And there are ways you can generate content centered around your niche that will drastically improve fire protection SEO. In many ways, content is SEO currency, as high-quality pages and posts help you rank for keywords and earn backlinks. Here are just a couple of ideas to invest in content marketing:

Screenshot of Custom Website for Fire Restoration Company

Content is the currency in the SEO landscape, so creating great assets pays dividends.

YouTube Content

Making a YouTube account for your company is free. You can use the forum to post videos that answer consumers’ burning (no pun intended) questions about fire protection.

Blog Content

Blog posts present an opportunity to target high-volume informational keywords. Unlike service pages, which target a narrow scope of consumers, blog posts target a wide variety of readers. Few of these users will buy your services initially, but they may enter your sales funnel.

City Pages

Most fire protection companies serve more than one city. Even though your primary address is located in a town, you also serve nearby zip codes. Therefore, you need city pages to attract customers on the outskirts of your primary location. You can enhance these pages by adding DataPins software.

Link Building

Building links is integral to SEO for fire protection services in 2023. You can earn links by creating great content, as mentioned above. The more high-quality blog posts you produce, the more links you earn. Other ways to get links include using HARO to pitch information to reporters. These reporters will provide a link back to your main website.

Fire Protection Link Metrics (Majestic Screenshot)

Hire a Fire Protection SEO Agency

Fire protection SEO can be time-consuming, but we’re always here to help. Find out how Contractor Webmasters can generate more leads and customers for your fire protection business through our powerful SEO marketing system.

7 (Effective) Glass Repair Local SEO Tips to Implement in 2023

Glass repair local SEO is an excellent opportunity to bring in new customers at a low cost. Ranking on Google means consumers will find your business searching for glass repair near me or auto glass replacement. In addition, SEO rankings are free, so you won’t have to pay for ads.

However, SEO is only effective if you can land on page one of search results. Unfortunately, only 4.8% of search engine users click through to the second page of search results. As a result, it is critical to rank in the Local Map 3-Pack and on top of traditional organic results.

So the real question is, how do you rank higher? The answer to that question is glass repair SEO, and in the following post, we will be giving you some practical tips to rank higher.

1) Optimize for Google Users

Both machines and humans will be reading your on-site content. The humans refer to the people that visit your site. The machines refer to search engine web crawlers. However, the goal of the crawlers is to identify the content most helpful to its users.

Of course, the web crawler must scan through billions of information pages. They see code. They use code signals to let them know what information is on your website.

To make it easier for them to scan your site and determine that it has something to offer the searcher, you have to optimize the content on your site. There are a couple of crucial ways to do this:

On-Page SEO helps Google and its users identify your page’s topic

Meta Titles

Every page or post should have an SEO title, AKA a meta title. The title immediately reveals the page’s primary topic to the web crawlers and the users. WordPress plugins like Yoast or RankMath make adding SEO titles easy and outline the number of characters required for optimal display.

Meta Descriptions

Meta descriptions appear beneath the title tag on search results. Like titles, crawlers and users see the description and assess its relevance to the page and query. Writing an enticing meta description can improve click-through rate (CTR), a presumed Google ranking factor.

Header Tags

Inserting H tags to organize your written content will make it easier for web crawlers and human readers to understand what is on your pages. You should be using at least H1, H2, and H3 tags on your service pages and blog posts to make the content easily readable for humans.

Internal Links

Help crawlers and users navigate your content with internal links. For example, when you write a service page about auto glass repair, you may want to reference an informational blog post like the best type of auto glass in 2023. By inserting a link from your page to your post, you help Google, and its users recognize your website’s topical relevance.

2) Optimize Images for SEO

It seems like a no-brainer in 2023, but you would be surprised at how many small businesses leave out images on one or all of their website pages. Images are essential to SEO, but you must be smart about how you use them. Here are a few crucial tips for optimizing the images you use on your website:

Images with alt text boost a page’s SEO score while enhancing user experience and establishing topical relevance

Relevance

The pictures you add on a particular page must be relevant to the content. For example, when people click on your auto glass repair service page, they look for examples of your repair work rather than stock images. Alternatively, they look for pictures of your team on the about us page.

HD Images

Of course, you don’t want any grainy, out-of-focus, or low-definition images on your website. It will make you look unprofessional and may not convey the message you’re trying to send. So instead, use only HD images, and be sure to have at least one image on each of your site’s pages.

You don’t want to overstuff pictures, but make sure there is at least one per page.

Alt Text

All images on your website should have an alt tag, basically a picture description. Again, this is mainly a signal to web crawlers that the media on your site may have some relevance to a search query. It will also help boost your glass repair local SEO if you add the page’s primary keyword in the alt text.

3) Perform Extensive Keyword Research

A long-tail keyword is more specific than a standard keyword. For example, a traditional keyword would be glass crack repair. An example of a long-tail keyword would be something like glass crack repair seattle.

Adding a geographic location to your keywords targets local consumers and weeds out irrelevant users. Long-tail keywords also have much lower competition, meaning fewer people optimize for them. As a result, these keywords are easier to rank with a basic SEO strategy.

Incorporating long-tail keywords based on your services and service areas is very effective. Insert keywords in your content, title tags, and headers to rank quickly. Long-tail keywords are essential to glass repair local SEO and represent a tactic you can use right now.

Glass Repair Keyword Suggestions (Google Screenshot)

Long-tail keywords have lower competition and are generally easier to rank for

4) Install DataPins

Glass repair is one industry where social proof makes a difference. Most consumers want examples of your work and evidence of verified jobs in their area. The DataPins plugin automates social proof for your website via schema pins. Use the mobile app to snap a photo of your job and write a short caption describing the work. DataPins does the rest for SEO.

In addition to tagging pins by service type, DataPins also adds geo-coordinates to tag the city or town. As a result, your city pages get unique content every time you perform a job. This helps capture users outside of your primary service area who are looking for proof of work in their area.

Pins establish social proof for various services and cities, increasing your conversion rates

5) Claim Your Google Business Profile

If you’ve yet to claim your Google Business Profile, the time is now. Rankin on Google’s Local Map 3-Pack requires an active Google My Business profile. Depending on the competition in your area, you will need to generate reviews, add photos, and attach your company website URL.

The Map 3-Pack ranks profiles using a separate algorithm that values proximity, relevance, and prominence. Your proximity score stems from your map marker in relation to the user’s location. Your relevance score is based on your company name and on-site content. Finally, your prominence score is based on reviews and your website’s link authority.

An optimized GMB listing allows you to rank in Google’s Local Map 3-Pack

6) Acquire Local Backlinks

Backlinks are a known Google ranking factor, and local links have a powerful impact on local rankings. For example, getting links from local newspapers, sports teams, or organizations build trust within your local service areas. Google can detect the local relevance of the links.

Another way to build local backlinks is to submit NAP citations. Each citation contains your company name, address, and phone number, validating your contact information across the web. Make sure your citations match the information on the bottom of your website and your Google Business Profile.

Screenshot of Angi Citation from Glass Window Business

NAP Citations are an easy way to build local backlinks that legitimize your contact information

7) Actively Increase Reviews

Every time you perform a service, you should ask for a review on Google. You can use DataPins to automate review requests via email and text. Still, you should also ask the customer in person. Reviews not only help you rank on local searches, but they help convert users into customers.

Of course, you should never incentivize reviews with discounts or other favors as it violates Google’s guidelines. However, research shows that most satisfied customers will leave a review if asked three times. Sending them a short link to your profile makes the process convenient.

Acquiring legitimate customer reviews is the best way to boost your online reputation

We hope you use these glass repair local SEO tips to grow your business in 2023. For help with your SEO campaign, contact Contractor Webmasters.

Free Contractor Leads Do Exist (Sort Of) (w/Generation Tips)

Sometimes newer contractors will search Google for free contractor leads in hopes of landing a new customer without any expense. But, of course, nothing is truly free. Therefore, you should exercise discretion when dealing with lead vendors claiming to provide completely costless leads.

Do Free Contractor Leads Exist?

It depends on your definition of free. When users find your website on a Google search and contact your business, you’ve acquired a new lead without paying for advertising or purchasing their information from a 3rd party vendor.

However, you still paid for your website domain, hosting, and potentially an SEO marketing company to improve your rankings. So although you didn’t pay for the lead, you paid for the infrastructure that created the lead.

Where to Get Free Contractor Leads in 2022

Google Business Profile

Google My Business (now called Google Business Profile) is the one lead generation method that is free without a caveat. Any business can claim or create a Google Business Profile without cost. Customers can submit reviews to your profile, and you can upload photos, posts, and FAQs.

Your profile can also appear on search results for local queries inside a SERP feature known as the Google Map 3-Pack. For example, when a nearby Google user searches contractor near me, your business listing may appear at the top of their search results.

Since Google hosts your listing, you don’t need a separate website. It’s rare for a business listing without a website to rank in the Map 3-Pack, but it is possible. Still, you will require consistent customer reviews and regularly upload photos of your staff, equipment, and trucks.

Company Website

Here’s where it gets more complicated. Website leads are free to a point but still require a hosting fee, domain registration fee, and possibly an SEO fee. That’s not even including content writing, website security add-ons, and technical support or plugins.

The truth is that publishing a high-ranking website can be expensive. The good news is that once it’s up in ranking, the recurring expenses are much lower than they would be for advertising. If you are serious about creating a sustainable contractor business, you should invest in a website anyway.

A good website will be easy to navigate, answer all the questions a consumer might have, and tell them why they should choose you. In addition, platforms like WordPress make it reasonably easy to create a basic website even if you have no design experience.

In any case, whether you don’t have a website for your company or need to revamp your existing one, your website can and should be a lead magnet. Your website is your #1 source for contractor leads, and it’s about optimizing it for SEO.

Social Media Platforms

Social media leads for contractors are rare and infrequently result in a direct sale. However, social media can increase brand awareness and enter prospective customers at the top of your marketing funnel. While social media profiles are free, creating a funnel that would result in new customers will cost you money.

If you’re serious about acquiring leads via social media, your company should be present on all social media platforms, including TikTok, Facebook, and Instagram. And you have to be active on these platforms, generating weekly posts.

Try converting some of your blog content into distilled social media posts for engaging and helpful content. Another excellent idea for drumming up contractor leads is to start a Facebook group.

You can start a Facebook group that helps new homeowners by answering some of their burning questions. But, don’t use it as a platform to sell them your services. Remember, this is about generating leads, not making sales.

Creating a Facebook group for new homeowners where you share your insight is a great way to develop a connection with people who will more than likely require your services soon.

Users search for contractors on platforms like Facebook, Instagram, and YouTube

Customer Referrals

Customer referrals can be free leads depending on whether or not you offer a referral bonus. For example, if you provide a discount for existing customers that refer new ones, the leads are not free. Conversely, if an existing customer refers your business organically, the leads are free.

The caveat with referrals is that few companies without a marketing and advertising budget receive referrals. Brand new contractors living from lead to lead are unlikely to get a referral because they do not have a brand. It’s not impossible; it’s just unlikely.

Similarly, when customers hear about a contractor from one of their neighbors, their first instinct is to research the company online by evaluating Google and Yelp reviews. Unfortunately, if you’ve neglected your online presence, those prospective clients won’t have enough trust to move forward with your services.

Conclusion

Free contractor leads do exist, but many caveats come along with them. Living lead to lead puts your company in a gig economy and will restrict your business from growing long-term. While free leads are not the answer, low-cost leads are highly valuable. The most sustainable and affordable leads come from SEO and a robust online presence.

Sprinkler Repair SEO: 4 Reasons to Optimize Your Website

In 2022, sprinkler repair SEO is essential and lucrative for irrigation contractor experts. Why? Because it is a specialized service, SEO lends itself well to businesses that provide a niche in a less saturated industry.

SEO and sprinkler repair, therefore, go hand-in-hand. SEO can be effective for businesses that offer sprinkler repair because it targets consumers already in need of your services.

Compare that with other outbound marketing strategies like cold-calling or print advertising which, more often than not, fall on deaf ears. SEO also has a high ROI, making it a sound investment for your business.

What is Sprinkler Repair SEO?

Sprinkler Repair SEO is the process of optimizing your sprinkler repair website and business listings to appear on search engine results pages. Organic clicks to your company website and business listings serve as free sprinkler repair leads, resulting in a significant ROI.

Is SEO Worth it for Irrigation Contractors?

SEO isn’t easy – especially for newcomers. There is a lot to learn and a lot to do. Your first step, though, should always be to optimize your website.

Your website is your piece of digital real estate. Chances are you are already paying for your website, so why not make it a lead magnet? With SEO, you can achieve your lead generation goals.

Search Engine Optimization produces the best ROI for irrigation company websites because the clicks are cost-free and sustainable long-term.

How To Optimize Your Sprinkler Repair Website

The start of any SEO marketing campaign should always be to optimize your website. Your website should be attracting customers to your business via online searches, social media posts, and content.

In the following post, Contractor Webmasters outlines four great reasons to optimize your website for sprinkler repair services.

1) Keyword Research

Keyword research is the backbone of SEO. People typically use words and phrases to look for businesses, services, and products. The problem is fierce competition with common keywords (for example, sprinkler repair).

As a result, national keywords like sprinkler repair are difficult to rank. However, you can rank for long-tail phrases like sprinkler repair houston tx on a local level. Similarly, Google uses the searcher’s location to show nearby results for location-specific queries like sprinkler repair near me.

SEO for sprinkler repair companies works as a local niche service with lesser competition. For example, the long-tail phrase plumbing repair houston tx is more difficult to rank than its sprinkler repair counterpart.

So how do you cash in on this opportunity? You can start by adding specialty or long-tail keywords to your website pages. For example, sprinkler repair websites should have two primary types of conversion pages. First are service pages that target sub-services like installation and repair.

Next are location pages that target nearby cities outside of your primary address. For example, suppose your principal office address resides in Houston. In that case, you can target surrounding cities like Sugar Land and Pearland on city pages.

Ensure your website incorporates keywords naturally, as stuffing keywords violates Google guidelines and reduces conversions. As a landscaper or irrigation specialist, explore all your keyword options based on your specific services—for example, landscape design.

2) User Experience

User Experience (UX) refers to how a consumer interacts with your website. While UX covers various performance aspects of your website, page loading speed is one of the most important to sprinkler repair SEO.

Why? Because statistics show that most consumers will not wait more than 3 seconds for a page to load before leaving a website. Your pages must load within 3 seconds, or you may lose that visitor to a competitor.

Technical SEO also covers page loading speed, so it’s a worthwhile investment. It is also a great way to optimize your website’s navigation, crawlability, and indexation.

3) Reputation Management

These days, people trust online reviews as much as word-of-mouth referrals, so your business’s reviews are a commodity. So, yes, it’s essential to have as many reviews as possible on your Yelp, Houzz, Google Business Profile, and Angi pages.

Aside from gaining credibility on trusted 3rd-party platforms, you should showcase these reviews on your company website. Install a reputation management tool like DataPins, which inserts a review slider on your homepage that pulls reviews from Google and Facebook via API.

When people see customer reviews directly on your website or brand search, they feel more confident about hiring you for their landscaping or irrigation needs.

4) On-Page SEO

When your website isn’t optimized, it is less likely to be indexed on relevant searches. So, if someone searches for sprinkler repair near me, your site won’t come up even if you operate in the searcher’s area.

One thing that kills your optimization is broken links. Poor URL structure makes it hard for Google to crawl your site and properly index it for user consumption.

In addition, stock photos, thin content, and a lack of consistent NAP information can harm your on-Page SEO and reduce your leads. Here are some tips to improve on-page SEO:

Fix Broken Links: Broken links produce a 404 error which navigates users to an empty page. Various tools allow you to identify and diagnose broken links quickly. Be sure to replace or remove any broken links.
Include HQ Images: Images help optimize your site because many people use the Google image search tool. However, don’t include so many images that it slows down your loading speeds. Avoid stock photos and instead focus on custom images of your company.
NAP Accuracy: NAP stands for Name, Address, and Phone number. Google will be less likely to index your site if it finds inconsistent NAP info on it than other outlets like Yelp, Google Business Profile, or social media. Furthermore, incorrect phone numbers on your website will cost you leads imminently.

Your website address should match your address on Google Business Profile and other sources unless you have a SAB (Service Area Business)

Bonus Tip: Create Content Assets

Contractors often fall into the trap of mass-producing blog posts on their websites. Producing thin content discourages Google from crawling your website and forces multiple posts to compete for the same keyword within Google’s index.

Instead of creating hundreds of 300-word blog posts, focus on creating 2-5 high-quality content assets. These will still be classified as blog posts on your website, but in Google’s eyes, they are content assets.

These posts should have a higher word count (1,200-1,500 words) and focus on informational queries, including data-driven statistics. When sharing these posts on social media, you’ll find that they receive more engagement and earn more backlinks, which helps them rank higher.

To invest in sprinkler repair SEO services, contact Contractor Webmasters.

How to Get Concrete Leads in 2023: Guide for Contractors

Search engine optimization is the best way to get concrete leads in 2023. Other digital marketing tasks like Google Ads, Facebook Ads, and buying leads are also options, but none provide the sustainable ROI of SEO.

Furthermore, SEO allows you to become the #1 source for concrete service leads instead of having to buy them from companies with greater notoriety. As a result, SEO leads are cheaper because they are first-hand consumers from Google.

Buy Concrete Job Leads

You have probably heard that you can buy leads from lead generation companies. Buying leads is quick and straightforward, but it is not without perils. For one thing, you are paying for leads instead of generating them organically.

Another potential problem is that your leads may not be exclusive. In other words, the company could sell you the same leads it has already sold to other concrete contractors.

In many cases, it’s best to take concrete lead generation into your own hands. Creating branded digital assets that generate leads may be the most sustainable way to grow your client base and your business.

Lead generation is notoriously difficult across all industries, however. Therefore, it is crucial to understand how an investment in your brand, marketing, and outreach is the equivalent of buying leads for concrete contractors.

Concrete Lead Generation Techniques

There are countless ways to generate concrete leads online. First, you can spend a small fortune on Google Ads and Facebook Ads and pay for shared leads from 3rd-party brokers. However, there are more efficient ways to get customers through the internet. Check out some below:

Local SEO

Local SEO has seen a dramatic increase in interest over the past few years. Today, nearly half of all Google searches are local searches or searches performed by people looking for information about local businesses and services.

The term “near me” appears in many Google searches every day. You can leverage this term and long-tail keywords on your website to get more local traffic and generate more concrete leads for your business.

It can be hard to shoe-horn the phrase “near me” into your concrete website’s written content and make it sound natural. However, you should also look into long-tail keywords that specify an area.

For instance, if you operate out of Westchester, Pennsylvania, it will help you have keywords that include the name of your city on your website.

Keywords are one of the most-used methods by search engines to index your website on relevant searches. So the next time someone searches “decorative concrete in Westchester, Pennsylvania,” your website will have a better chance of showing up because you have included that long-tail keyword (or one similar to it) in your website’s written content.

Google Business Profile

You need to make sure that your business is present on Google Business Profile. Remember that concrete leads (at least online) are dependent on visibility. Google Business Profile listings are some of the most viewed consumer information listings today.

It has been reported that 64% of consumers turn to Google Business Profile listings to find the phone number of businesses in their area. The plain fact is that if you are not present on Google Business Profile, you can miss out on leads.

Plus, you don’t have to pay anything for a listing. The vetting process may require some business documentation on your end, but other than that, it’s pretty simple to get set up on Google Business Profile.

Doing so will help you get seen by more people who have never heard of our business and make it easier for consumers who are already interested in your services to get in touch with you.

Social Media Marketing

There are two main ways that you can generate concrete leads via social media:

1) Invest in a quality social media marketing campaign and

2) Invest in social media ads

Both are viable options that have high ROI. That’s because 54% of all social media users utilize the platforms to research companies, products, and services. So it is clear that social media platforms like Instagram and Facebook have more or less become platforms for commerce.

Social media marketing will generate quality content your followers want to engage in. You can also utilize locality to help target your local market. For example, you can share posts about local events like charity events, sporting events, or professional networking events.

Social media marketing is also a great way to show off what you are capable of. Remember that more than half of the people on social media are logged on to find services and companies they need.

Instagram stories are an excellent way for you to show people what you are capable of as a concrete contractor. Include stories, videos, and pictures of recently completed projects in your posts.

Social media advertising is also a great way to target a particular audience. With most social media advertising platforms, you can select who sees your ads based on parameters such as:

Age group
Geographic location
Income bracket
Marital status
Interests
Brand interaction

Reputation Management

In the digital age, online reviews are like gold. People rely on online reviews these days like they used to rely on word-of-mouth reviews back in the day. 79% of consumers have reported that they trust online reviews as much or more than personal references.

And from the rise of sites like Angi, Yelp, and HomeAdvisor, it’s clear that people are looking to the internet for help choosing contractors more than ever before. Online reputation management refers to how consumers view your brand.

A considerable part of online reputation management is balancing good and bad reviews.

How you handle reputation management can make or break your concrete lead generation because no one will be aware of your company if it doesn’t have reviews.

Even fewer people will be interested in hiring you if you have many bad reviews. So here’s how you can manage your online reputation so you get more concrete leads:

Ask for Reviews: Many consumers report that they are willing to leave reviews if asked. You can’t manage your online reputation if you don’t have one, so don’t be afraid to ask for reviews.
Create a Good Balance: People distrust companies with perfect 5-star ratings. On the flip side, they are wary of hiring companies with poor star ratings. The consensus is that a 4.2-4.5 star rating is ideal and gains the trust of more consumers.
Respond to Reviews: Responding to reviews is vital for customer relations and will help your company generate more customer referrals. Responding to and addressing the issues described in lousy customer reviews is imperative.

How To Get Free Concrete Leads

Acquiring new customers from your website and Google Business Profile is the closest you can come to free concrete leads. Since these are organic listings on Google, it costs nothing to get clicks and traffic.

Of course, nothing is truly free in this world, as you still have to invest in a website design, a hosting provider, and an SEO bundle with content.

Still, when you compare organic SEO to paid advertising, the result is free concrete leads for your contracting business in 2023.

SEO for Tile Installers: The Premium Marketing Guide for 2023

As a tile installer, you might have heard about search engine optimization (SEO) as a viable resource for bringing in new customers. We help companies like yours achieve their marketing goals online at Contractor Webmasters. In the following guide, we dive into SEO for tile installers.

What is SEO for Tile Installers?

SEO for tile installers is the practice of enhancing tile installation company websites, business profiles, and other web properties for search engine rankings. The goal is to rank as high as possible on Google search results for industry and regional keywords.

Why Tile Installation Contractors Need SEO

You may think that you don’t have much traction in marketing your business as a tile installer. While that may have been true a decade ago, SEO has changed things for smaller markets, like tile installation.

SEO for tile installers can increase your lead generation efforts and help your business get seen by your target audience.

Since almost everyone relies on internet searches to help them find local contractors and businesses, you need to ensure that your website ranks high and gets seen by people interested in your services.

The general concept behind SEO is relatively simple, but a lot goes into improving your rankings. Below we outline the specific components of search engine optimization in 2023.

Custom Website Design

Your website should be your primary source for leads and new customers. Therefore, you can optimize it to appear on more search engine results pages. A lot of the reasons websites don’t rank well on search engine results pages (SERPs) is that they are not optimized for online searches.

Search engines like Google and Bing use specific kinds of data to understand the content on your website and index it when one of their users performs a search. These elements are known as technical SEO.

You must ensure that Google crawler bots can crawl your website at the bare minimum. From there, you can perform specific tasks to improve your chances of showing up on SERPs. Take a look at some of the ways you should optimize your website:

Target Keywords

Keywords are one of the most basic and meaningful ways that search engines can tell that your website has something of value for the searcher. You can use online keyword research tools to help you identify relevant keywords for your business.

Then, use these keywords in your site’s written content, your page titles, meta descriptions, and alt text. It’s important not to overuse keywords, though. Instead, make it flow into your content naturally.

Custom Photos

Google can distinguish between custom and stock photos on your website. While stock photos can work for SEO, custom photos work better. In addition, unique images of your staff and jobs increase conversion rates, dwell time, and other behavioral SEO metrics.

It’s also vital to provide alt text and captions for your photos that describe what they depict. While metrics like dwell time are not a direct SEO ranking factor, they indirectly contribute to your overall SEO score.

Internal Linking

Ensuring every page on your website links to another page will help search engines scan your entire site in search of relevant content. Furthermore, internal links transfer equity from one page and topic to another.

For example, a blog post about the various kinds of tiles available in the United States might earn a lot of backlinks from other websites because of its readability and demand. If you link internally from that blog post to your tile installation services page, you can rank higher on Google SERPs.

Off-Site Optimization

Tile installation SEO isn’t 100% dependent on your website. Off-site optimization is also essential. Off-site SEO tasks include citations, link building, and reputation management. As a result, you want to attend to your online presence on various platforms.

A diverse presence on the web will increase your web traffic and help your site get seen by more people. Off-site optimization will entail:

Review Sites

Profiles on Yelp, BBB, and other review platforms allow customers to review your business, increase your online presence, and boost SEO rankings. So it’s good to link to your review profiles from your website.

Local Business Directories

Look into local business and professional networks in your area. Usually, you only need to register or pay a small fee to be listed in these directories. However, doing so will help with your local SEO rankings.

Google Business Profile

Naturally, Google prioritizes its services when indexing local companies on relevant searches. And since Google owns the lion’s share of the search engine market, you need to be present on Google Business Profile.

Content Marketing

Content fuels your website, on-page, and off-page SEO campaigns. Therefore, creating, publishing, and distributing content is essential to a successful SEO strategy in 2023.

You might ask what a tile installer can write about on their website. In some ways, this is a valid concern. However, with a bit of creativity, and the right mindset, you can dominate competitors throughout your region.

Below, Contractor Webmasters delves into content marketing components that will take your SEO marketing strategy to new levels. If you use these strategies in your campaign, you can find success quickly.

Service Pages

A service page is critical to your tile installation website. Each service you provide should have an individual page of content. These pages should target a specific keyword based on the service it represents. For example, one-page targets floor tile installation, and another goes for bath tiles.

Blog Posts

Blog posts are less vital to your website conversion rates but equally essential to your SEO strategy. For example, publishing a long-form blog post about bath tile color schemes may not land you new customers. Still, it will help you acquire powerful SEO backlinks when other websites reference you.

Sharing & Distribution

After creating website content, you must promote it on your off-site web entities like social media channels. Share all your blog posts on your Facebook Business Page to encourage more visits, backlinks, and engagement. You can also repurpose content in video form for YouTube.

A Comprehensive SEO Approach for Tile Installers

There is a lot to take in here, and as you can imagine, all of this takes time and effort. We have experience working with flooring contractors and tile installers at Contractor Webmasters.

We can offer a comprehensive approach to SEO for tile installers, including web design, content writing, and local SEO. Grow your business with our services today.