Author Archives: Contractor Webmasters

5 Pressure Washing Marketing Strategies to Dominate in 2022

Pressure Washing Marketing Strategies (Blog Cover)

Suppose you want a leg up on the competition in 2022. In that case, you need to start thinking about revamping your pressure washing marketing strategies. 

The thing is, SEO and digital marketing are constantly shifting because of Google algorithm updates. Technology and consumer trends also have a lot to do with the seemingly ever-shifting terrain of digital marketing. 

Nonetheless, it’s still an essential factor to address because more people are taking to the internet to find contractor services like pressure washing than ever before. So you need to be visible where your customers are. 

If you already have a solid marketing strategy in place, with systems like pressure washing SEO, that’s a good start. However, there is always room for improvement – and if you don’t have a process in place, the time to hatch one up is now. 

In the following post, Contractor Webmasters details some solid pressure washing marketing strategies for 2022.

1) Add Content to your Website

Of course, in 2022, you absolutely need a good website if you want to drum up any significant business. In fact, that’s been true since the turn of the millennium. However, it’s no longer enough to have an excellent website; you have to have quality content to fill it with. Therefore, content marketing is a massive part of digital marketing and SEO. 

One of the easiest and most effective methods of content marketing is blogging. And the good news is that as a pressure washing contractor, you already know many things related to the industry that other people will find helpful. So what we are driving here is that you should start a pressure washing blog for your website if you don’t already have one. 

It’s not uncommon for websites with a blog to attract 55% more customers than sites that don’t. However, blogs aren’t the only kind of content that can increase your site traffic. There’s also:

  • Pictures: A website with a good amount of high-quality photos is more attractive to the Google algorithm. It will help get your site indexed more often.
  • Infographics: Many people are visual learners. Infographics put digestible pieces of important information in image form. Infographics are a great way to attract people to your site. 
  • Videos: Having a video tutorial on your site is seldom a bad idea (just be sure not to give away any trade secrets). Videos that display your services in action are also excellent pressure washing marketing strategies.

2) Marketing Via Email

Many professional marketers consider email marketing one of their most potent weapons. Email marketing allows you to target customers who have already expressed interest in your company or your services. Think about it; you generate email marketing lists by rounding up the people who have contacted your company or reached out for more information. 

So it stands to reason that these people are ready to hire or can be moved along the sales funnel. This is where email marketing comes in. Let’s take a look at the most critical email marketing factors:

  • Generating a List: To start an email marketing campaign, you need to have people to email, right? There are a few ways to create an email marketing list. One is to offer a free resources exchange for customer email info. You can also create an email marketing list comprised of customers you have serviced in the past.
  • Crafting Content: After you have a list, you don’t want to simply inundate the inbox of potential and past customers with spammy content. The best email marketing strategies are personalized. Make the content relevant to a service that the person has expressed interest in. Also, don’t spam emails. 1-2 emails a week is probably enough for a small pressure washing business.

3) Optimize your Google My Business Page

You do have a Google My Business listing, don’t you? If not, drop everything and go claim your business on Google My Business right now. If you do have one, though, you should be aware that it is one of your most valuable marketing tools, so you should optimize it for peak performance. Here are some of the best ways to optimize your Google My Business page:

  • Include Pictures: Like your website, your Google My Business listing should have plenty of high-quality pictures related to your company, services, and team. 
  • Ensure Consistent NAP Info: Your Google My Business name, phone number, and address should match the information on your website. In addition, this should be done anywhere that your NAP info is listed (Yelp, Houzz, local business community websites, etc.).
  • Update Consistently: Google likes fresh content. It will be more likely that your GMB listing will be indexed if Google sees that you keep it up to date. You can post new pictures, add more business info, add new services that you offer or update your area’s served section regularly. 

4) Try PPC

PPC stands for Pay Per Click. It’s a form of digital advertising wherein your ads are displayed to various consumers. Still, you don’t have to pay the publisher unless someone actually clicks on the ad. We recommend this strategy, especially for contractors who have just started out. PPC is a great way to increase online visibility quickly, so it’s a solid choice for new or smaller companies. 

We know what you may be thinking, ‘I don’t have an advertising budget.’ But that’s the beautiful thing about PPC advertising. You can set your weekly budget, and you won’t have to pay a penny more than what you are comfortable with. And as we mentioned earlier, you only pay when someone actually clicks on the ad – in other words, you only pay when the ad is actually driving results. 

5) Leverage your Reviews

Reviews are enormous now, and they will continue to be in 2022. That’s why one of the best pressure washing marketing strategies in 2022 is to leverage your customer reviews. More than 50% of all consumers read at least one review before making a purchasing decision. So you can use the reviews you already have to get more customers. Start by simply replying to as many reviews as you can – both good and bad. In fact, it’s even more important to respond to the bad ones. 

The more reviews you have, the better. You can get more reviews by simply asking your customers for them. Explain how critical their reviews are to your business, and you will find that most customers will write a good review. Also, keep a good ratio (you want to be right around the 4.5-4.8 range) of good and bad reviews. Definitely keep more good reviews than bad; just be aware that people tend to distrust businesses with perfect 5-star ratings. 

For more information and help with pressure washing marketing strategies, be sure to reach out to us at Contractor Webmasters.

Top 50 Carpentry Keywords for SEO Marketing (2022 Update)

Carpentry Keywords

The backbone of any SEO campaign is keyword research. If you have not done your due diligence with keywords, any other SEO effort will go in vain. That’s because keywords are what people use to find your business. They’re how Google knows to index your site as relevant information for their viewers. 

And strategic keyword research is vital because you can’t simply choose the most competitive keywords and hope that you’ll rank well. Instead, you have to exercise some discernment, consider the local market and figure out how much you are willing to spend for high-competition keywords. To help you out, we have put together a little list of the top carpentry keywords for 2022, as well as some analysis and tips for your carpenter SEO campaign. 

Here are the top 4 keywords for carpenters:

1) Carpenter Near Me

Over the past couple of years, search terms that include the phrase “near me” have skyrocketed by 200%. It has become one of the most popular ways to search for services near the search engine user. So it’s no wonder that “Carpenter near me” is the hottest search term related to carpentry. Competition for this keyword is fierce, but if you live in a smaller market, it would be good to start optimizing for it. 

Carpentry Near Me Keyword

Source: MOZ Keyword Explorer

2) Carpentry Services

One of the things you want to watch out for if you are a carpenter yourself is keywords with research intent vs. keywords with purchasing intent. Research intent means that someone is searching for information. Purchasing intent implies that someone is searching because they’re ready to buy. While both types have their place in SEO, “Carpentry Services” is an example of a purchasing intent keyword.

If you are looking to boost sales in the here and now, purchasing intent keywords like “Carpentry Services” should be your point of emphasis. Eventually, you will also want to include research intent keywords for your content marketing strategy as well.

Carpentry Services Keyword

Source: MOZ Keyword Explorer

3) Finish Carpentry

This is a good keyword because it is low competition. So if you do in fact do finish carpentry, you need to start optimizing for this keyword right away. It’s also a good keyword because it will widen your net a bit. For example, a consumer may require finish carpentry work. However, a general contractor may also be looking for a good finish contractor to sub out work to. 

“Finish carpentry” is also an example of specific or niche services that diversify your keyword portfolio and allow your website to rank higher for more terms. Consider every service you offer as an opportunity to corner a keyword. 

Finish Carpentry Keyword

Source: MOZ Keyword Explorer

4) Japanese Carpentry

This keyword is an excellent example of how you can structure your content around popular topics. Believe it or not, “Japanese Carpentry” is a high-competition keyword. That means a lot of people are searching for and vying for it as one of their carpentry keywords. The good thing is that you don’t have to offer Japanese carpentry services to use it as a keyword that will bring a lot of traffic to your site. 

Instead, write a blog about Japanese carpentry – what it is, some examples of it, how it’s used, or even structures that people have likely seen that utilize it. 

Japanese Carpentry Keyword

Source: MOZ Keyword Explorer

46 Additional Keywords for Carpenters

KeywordMonthly Volume
carpenter59532
carpentry23695
custom cabinets8902
finish carpentry2819
cabinet making1374
what is carpentry1046
custom woodworking977
local carpenters921
furniture maker near me907
custom furniture makers near me704
carpentry near me585
custom carpentry559
house door repair near me495
custom wood furniture makers near me483
finish carpenters483
local woodworkers near me457
finish carpenter near me432
carpenters in my area432
carpenter handyman432
custom furniture makers432
carpenter for hire420
wood craftsman near me420
carpentry services346
types of carpentry346
finish carpentry salary334
kitchen cabinet construction334
finish carpenters near me322
trim carpenter near me310
wood framing contractors near me310
carpentry services near me287
local carpenter287
carpenter services287
custom carpentry near me275
find a carpenter275
recommended carpenters near me252
trim carpenters near me240
finish carpentry near me218
carpenters for hire218
carpenter in my area218
find a carpenter near me207
framing carpenters near me207
house door repair207
carpentry contractors company207
carpentry companies near me196
staircase handyman191
handyman carpentry services185

Carpentry Keyword Tips

It’s not just about knowing the current top carpentry keywords; you have to understand how to use them and how else you can optimize them. Here are some tips:

  • Use Long-Tail Keywords: Long-tail keywords are very often lower competition and will target people who are closer to making an actual purchase. You can even get geographically specific with long-tail keywords. For example, “carpenter near me” is a highly competitive keyword, but “carpenter in Woodland Hills, CA” is lower competition and will help you target your local market.
  • Don’t Oversaturate: It is a huge mistake to try to fit in as many keywords as you can into a piece of content if it doesn’t sound natural. Google will penalize you for trying to manipulate the system in 2022 so whatever you do, use keywords naturally. 
  • Meta and Title Pages: You should also use carpentry keywords in your web pages’ page titles, meta titles, and meta descriptions. This will help search engines understand the content on the page and index it on related searches. 
Posted: | Updated: Oct 7, 2021 | Categories: General

5 Cheap SEO Software Tools To Boost Your Online Presence

Cheap SEO Software

Are you looking for cheap SEO tools for your contractor business?

There are online SEO tools that can help boost your rankings. However, remember that the tools we will be going over today work best for small contracting businesses or ones just starting. 

Some of these tools are free, so feel free to start using them immediately.

1) Google My Business

Google My Business is one of the most critical tools in your SEO arsenal. Even professional marketers emphasize optimizing Google My Business pages to draw in more customers and increase brand awareness. The best part is that this all-important cheap SEO software is, in fact, free!

Your Google My Business listing makes it so that your website will appear in the map pack on relevant local searches. A local map pack appears on a staggering 93% of all local SERPs. And if you know nothing of SEO, know this: the first page is always where you want to be. That’s what SEO is all about. So if you don’t already have a Google My Business page, drop everything and claim yours now.

Manage Google My Business Screenshot

2) Google Analytics

Most of your customers come through Google (as opposed to Bing, Yahoo, or Duck Duck Go), so Google tools are most helpful for optimizing their search platform. Case in point: Google Analytics.

While you may not affect significant SEO changes using Google Analytics alone, it is still a powerful tool for SEO auditing. You can use it to see whether your current SEO strategy works and gain valuable data about your current web traffic. 

You can use Google Analytics to see which keywords and pages are bringing in the most visitors. You can also use Google Analytics to search for new opportunities and low-competition keywords to help shore up your current SEO strategy.

Google Analytics Logo

3) Word Tracker

Word Tracker is a great keyword research tool. We recommend Word Tracker if you are starting to compose a list of keywords you want to target for your business. Word Tracker is a bit more robust than Google Analytics. For example, it can help you find keywords related to the exact keywords you want to target. 

Word Tracker can be an excellent asset for snagging higher rankings than your competitors for keywords they might not have targeted.

You can also use Word Tracker to see how you are ranking for each of your keywords. Another cool thing about Word Tracker is that it pulls data from your PPC ad campaign (if applicable) and applies it to your actual keyword results. 

You can even pull data for your competitors’ keywords. Keyword Tracker isn’t free, however. While all new users are eligible for a 7-day free trial, you will have to pay a monthly fee if you want to keep using.

Word Tracker Screenshot

4) Yoast SEO

If you are using WordPress for your site (and there are 409 million of you who are), you may already be familiar with Yoast SEO. Still, we had to include it on our list for anyone who isn’t because it’s one of the easiest ways to optimize your content. Yoast SEO is a WordPress plugin that automatically audits each of the pages you compose on WordPress.

One of the things we like the most about it is that it’s super simple. You will get a simple green light, yellow light, or red light that indicates how optimized the page you are currently editing is. It will also tell you how to tweak it so that it gets the coveted “green light.”

Yoast SEO doesn’t get too much into depth. Still, it covers all the essential bases of SEO like meta title optimization, keyword usage, internal links, and your content’s readability. The basic Yoast SEO package is 100% free. It is a must for any contractor who has their site on WordPress. 

It’s also an excellent option for anyone new to SEO and who wants to start with the basics. Even as you learn more about the finer details of SEO, you will still find yourself using Yoast SEO years down the road.

5) DataPins

Relative to other review automation tools, DataPins is dirt cheap. However, when you consider that it provides automated local SEO, the tool becomes among the most undervalued in the entire industry. 

DataPins is especially helpful to contractors. It allows technicians to submit Jobsite pins from their various jobs, including captions and photos you can capture through the app. Furthermore, these pins get published directly to your website without you having to do so manually.

As a tool that addresses two of contractors’ primary SEO considerations (reputation and optimization), DataPins solves both with relative ease. The unique content coming from pins serves as a local SEO booster and social proof, as well. Raise conversions while you boost your SEO in 2022.

Main Benefits of Cheap SEO Tools

As a contractor, you might consider investing in low-cost SEO services. However, many SEO agencies charge a considerable monthly fee, even if their services are relatively inexpensive. You can perform optimizations independently or hire an intern to perform these tasks on your behalf using affordable SEO tools. These interns won’t require a significant salary at first.

Affordability

SEO can be expensive in general, and so utilizing cheap SEO tools allows you to save money. While some agencies claim you lose out in the long run, it ultimately depends on your trust level with the SEO professional. If you don’t trust SEO agencies, as 70% of small businesses tend not to, you might want to focus on affordable tools.

Flexibility

Manually implementing SEO using cheap tools is a great way to maintain flexibility for your digital marketing campaigns. Instead of relying on some highfalutin know-it-all to perform SEO “tasks” on your behalf, you can develop your own strategy. We understand that SEO is time-consuming, but you can delegate some tasks to employees or freelancers.

Updates

The SEO tools listed on this post consistently update their apps to meet the latest industry needs. You can count on Google updating their tools to fit web admins looking to rank on the search platform. Unlike SEO agencies, where you rely on their word to consistently improve, the tools improve without having to give their word. Trust in the tools, not the agencies.

But I Still Need an SEO Agency

Suppose you’ve found that utilizing these SEO tools proves too time-consuming and that employees are better-served handling other aspects of your business. In that case, you can consider investing in a digital marketing agency. The best SEO agency for contractors is Contractor Webmasters. We provide affordable SEO services, including web design, on-page SEO, content writing, and much more. Contact us today to learn more.

Posted: | Updated: Oct 1, 2021 | Categories: SEO

Pros & Cons of Low-Cost SEO Services in 2022 (w/New Tips)

Low-Cost SEO Services

In 2022 everyone knows how essential affordable SEO services are. Whether you run a 10-employee or 100-employee contracting company, you need an aggressive and effective SEO strategy to remain relevant in all your geographical markets. 

After all, leads are the backbone of your business, and lead generation is a full-time job. SEO is the most sustainable way to generate leads but going with the cheapest SEO service you can find could come back to haunt you. 

Keep in mind that not all low-cost SEO service providers are low-quality. There are a lot of small agencies out there who are very ambitious to make a name for themselves by doing quality work for as many small clients as possible. 

Still, you have to be discerning. In the following article, Contractor Webmasters discusses the pros and cons of cheap SEO services and shows you some tips for choosing the right SEO agency for your needs. 

The Pros of Low-Cost SEO Service

Not everyone has a huge budget to blow on SEO – especially if you are a small contracting company just getting started. So obviously, a low-cost SEO service will be an attractive prospect. Indeed, there is undoubtedly some merit to going with a smaller, more affordable SEO service, including:

Pros of Low-Cost SEO
  • The Obvious: Obviously, one of the most significant advantages to hiring a low-cost SEO service is low cost. Your budget may limit your ability to blow thousands of dollars on SEO services, so going with a smaller, low-cost agency maybe your best option. Plus, when you work with a smaller agency, you can set a specific budget and allocate funds towards SEO practices that you want to emphasize. 
  • Communication: Another huge advantage of working with a smaller, low-cost agency is face-to-face (or virtual face-to-face) communication with agency members. Smaller agencies will typically spend more time with their clients to discuss the goals of the SEO campaign and talk about how best to meet those goals. Smaller agencies are also more likely to explain their processes thoroughly and discuss which methods would be best for your contracting business. 
  • Custom Plans: One significant advantage to working with a small, low-cost SEO agency is that you avoid a cookie-cutter plan. When SEO agencies get too big, they start churning out one-size-fits-all SEO campaigns to meet the demands of the volume of clients they are getting. This may work for specific industries (and that’s certainly what they’ll tell you). Still, it’s not a good strategy for small contracting businesses. A smaller agency is more likely to take a custom approach to your SEO needs.

The Cons of Low-Cost SEO Service

There are always 2 sides to every coin. First, of course, there are cons to hiring a low-cost SEO agency. However, before we get into what those cons are, we should mention that when we say “low cost,” we are referring to “low cost and unscrupulous.” Unfortunately, there are a lot of SEO agencies that don’t really care how they get results so long as they get them. These are the types of SEO agencies that will:

Cons of Low-Cost SEO
  • Produce Only Short-Term Results: A shady agency will have no problem producing results for your website through the use of Black Hat SEO practices. However, these practices are 100% unsustainable and will do more harm than good for your site in the long run. 
  • Poor Quality Links: Link-building is an integral part of SEO because link signals are among the top ranking factors for Google and other search engines. Basically, the more quality links you have, the better. The keyword in that last sentence, though, is quality. Search engines penalize websites that use link farms or other schemes to generate backlinks. One of the things you have to look out for when considering a low-cost SEO service is how they develop their links. The last thing you want is a bunch of links from shady sites. 
  • Poor Reporting: Staying in the loop with your SEO campaign is essential. It’s the only way you can keep tabs on what the agency you hired is doing and whether or not they are getting results for you. Some low-cost SEO agencies will not provide you with a monthly report or will not go over them with you. Some will provide you with reports but make them so murky and complicated that you won’t be able to make heads or tales of them. This is a tactic that some unscrupulous SEO agencies will use to keep you in the dark and intimidate you into not asking any questions. 

How to Choose the Right Cheap SEO Service

It may seem that there are many ways you can get cheated by an SEO agency. Still, the good news is that there are certain things to look out for that will indicate a good, low-cost SEO service. Here are some tips for choosing the right service for your business needs:

Contractor Webmasters Logo Alternate
  • Avoid Spammy Agencies: A low-cost SEO service provider that spammed your inbox with ad emails is previewing how they plan to market your business. Instead, the best way to choose an SEO agency, if possible, is by word-of-mouth referrals. Ask some of your contemporaries in your field or friends and family members if they know any SEO agency they recommend. 
  • Ask Questions: It’s important to ask a lot of questions when choosing an agency. Ask any prospective agency what they know about the latest algorithm changes and how they work within Google terms of service. If they offer a backlink-building service, ask them how they build their links. Ask them to show you portfolios of past projects they have worked on and when they show you, make sure that the sound data goes back at least a year. This will ensure that you work with an agency that can produce long-term, sustainable results. 
  • Work with an Industry-Specific Agency: Many affordable agencies are niche-specific, so they are smaller and can offer lower prices than larger agencies. It is often a good practice to work with an SEO service that knows your industry and has specific experience in it. SEO data varies across industries, so the best practices for doctors and lawyers will differ from that of plumbers and roofers.
Posted: | Updated: Oct 1, 2021 | Categories: SEO

12 Local SEO Myths (Disproved) for Contractors in 2022

Local SEO Myths

SEO is an industry filled with speculation and half-truths. So why do you think 70% of small businesses would not recommend their SEO provider? It’s because most of them fail to produce desirable results.

Much of the disconnect between provider and client stems from SEO myths that internet forums have perpetuated since the early 2000s. Since Google hides its algorithm, the industry produces more baseless theories each year. After all, mindless speculation is better than admitting you’re clueless, right?

To avoid shady regional SEO services, make yourself aware of these 12 local SEO myths for 2022.

1) EXIF Image Data Impacts Rankings

Geo-tagging your images does nothing to your Google Maps ranking. Independent research confirms that Google strips the location data upon upload, nullifying any EXIF data attached to the image file. The theory itself is the equivalent of an old wives tale, but people continue to push the narrative.

GMB Post Photos

Alternative: The Local SEO app, DataPins, inputs schema markup onto “pins,” influencing local rankings

2) Map Embeds Boost City Page Rankings

Embedding a map of a city onto the corresponding city page does nothing for the page’s ranking. Google doesn’t care that you can embed a map that has nothing to do with your company onto a website page. It does matter if you have a legitimate business located in the city, but basic city maps make no difference.

Map Embed

Alternative: Install DataPins which injects schema markup onto mini-maps from your actual job sites

3) Google Stacks Boost Maps Rankings

A method called Google Stacks floats around YouTube and other forums suggesting that stacking multiple Google properties together boosts your Google Maps ranking. Unfortunately, no concrete evidence exists to support the theory, and though it can’t be unilaterally disproven, there is no recent data to support its effectiveness in 2022.

Spokane Contractor Maps Results

Alternative: Strengthen your primary website with backlinks and link to it from your GMB listing

4) CTR Manipulation Impacts Ranking

There was a time when artificially boosting click-through rates on a Google My Business listing would increase its rankings on Google Maps. Google closed the loophole within the past year, and the technique no longer works. Buying fake clicks will waste your money and resources in 2022.

Google Maps CTR

Alternative: Tell people how to find your listing online, so they click through naturally

5) GMB Backlinks Boost Rankings

Building links to your GMB listing won’t boost its rankings. Furthermore, you waste resources by sending backlinks to a Google property instead of your own website. Google’s local algorithm doesn’t care about links to the listing itself but does look at your attached website URL.

Link To GMB Listing

Alternative: Build backlinks to your primary website and attach the link to your GMB listing

6) NAP Citations Are Obsolete

When SEO “experts” get bored, they make up narratives like NAP citations not working anymore. But, of course, it’s a flat-out lie to state such a falsehood, and whoever says it is a flat-out liar. Citations help establish credibility for your business and also provide nofollow links to your website.

Citations Restoration Company

Alternative: Ignore self-proclaimed SEO experts and invest in NAP citations

7) Unclaimed Listings Can’t Rank on Google Maps

There’s a rumor in some circles that unclaimed listings either won’t rank at all or can’t rank well on Google Maps. Both are myths that can have been disproven. Of course, claiming your listing is still a good idea so you can have greater control over the information, but unclaimed listings can and do rank on Google Maps.

Unclaimed GMB Listing

Alternative: None – claim your listing if possible

8) Large GMB Service Areas Expand Rankings

Businesses can set a service area range if they mark their listing as a SAB, which hides the business address publically. Some people mistakenly believe that setting a wide service area allows you to show up in a bunch of cities and towns, but it’s not true. Research shows that SABs don’t rank well in cities outside of their primary address.

Contractor Service Area

Alternative: Focus on ranking for your primary location

9) Suite Numbers Influence Google Maps Rankings

One of the most absurd local SEO myths is that suite numbers influence rankings on Google Maps. Contractors who share office space sometimes fall into the trap of thinking that their suite number will stand out on GMB, which of course, is false. In addition, falsifying your suite number can get your listing removed.

GMB Suite Number

Alternative: None – list your real address regardless of whether or not it has a suite number

10) Call Tracking Numbers Hurt Rankings

Of all the local SEO falsehoods, the call tracking myth is actually one of the most rational. Though it’s bred mostly from paranoia, the idea of NAP consistency has merit, making tracking numbers seem risky. Still, all the research shows that tracking numbers do not influence rankings one way or the other, so use them if you’d like.

Call Tracking Number GMB

Alternative: Use tracking numbers whenever you please

11) Google is Conspiring to Suppress My Rankings

Get out your tin-foil hats for this myth that gets pushed by PPC scam artists and people who suck at digital marketing. There’s a notion that not buying Local Service Ads or Google Ads prompts Google to suppress your rankings in favor of businesses that pay for advertising. This is false.

LSA vs. Organic Maps

Alternative: Properly implement local SEO strategies

12) Perfect 5-Star Ratings Impact SEO

Most businesses strive to get as many positive reviews as possible as they should. However, a myth exists about perfect 5-star Google ratings automatically ranking above listings under the 5-star mark. This is, of course, false, as most businesses won’t have a perfect 5-star rating. Research shows that customers are more likely to trust a rating slightly under 5.

Perfect 5-Star Rating

Alternative: Get as many reviews as possible without worrying about perfection

Key Takeaways From Disproved SEO Myths

Reading SEO articles online can give business owners a headache in 2022. How can contractors know who to trust when everyone is guessing about ranking factors? The reality is that competent SEO professionals make data-driven decisions based on continuous testing. With that being said, Google changes its algorithm every day, so you can never know what works for sure. However, we do know what doesn’t work. As a result:

Consistency

Follow the best practices consistently and watch your ranking improve over time. Abide by Google’s guidelines and steer clear of any violations. Ignore get-rich-quick scammers and invest in reputable SEO companies with proven track records of results. Ask for references and case studies from any SEO company you deal with in 2022.

Quality

Every Google algorithm update aims to improve user experience and provide users with the highest-quality content, whether it’s a website, a Google My Business listing, or any other kind of content. With this in mind, contractors should focus on creating the most quality for their target consumers. Update your GMB listing with unique photos and FAQs, and make sure your website helps users meet their needs in 2022.

Posted: | Updated: Sep 24, 2021 | Categories: Local SEO

12 (Eye-Opening + Helpful) Contractor SEO Stats for 2021

Contractor SEO Stats

Check out some eye-opening contractor SEO statistics below:

1) SEO is 85% more likely to improve site traffic than PPC (Construction Marketing Association)

2) Yelp results show in the top five results for 92% of queries containing a city and business category (FreshChalk)

3) The top five organic results account for 65.60% of all Google clicks (Zero Limit Web)

4) Google changes its algorithm six times per day (Google)

5) Google makes approximately 4,500 changes per year (SERoundtable)

6) Top-ranking Google results have 3.8 times more backlinks than those below them (Backlinko)

7) Less than 1% of Google users make it to the second page of SERPs (Backlinko)

8) The average top-ranking Google article is 2,416 words (SWEOR)

9) Over 90% of pages get zero organic traffic from Google (AhRefs)

10) Nearly 70% of search queries contain four words or more (AhRefs)

11) By 2025, 73% of all internet traffic will come from a mobile device (CNBC)

12) 51% of smartphone users have discovered a new company or product through mobile search (ThinkWithGoogle)

What These SEO Stats Mean for Contractors?

Many websites will publish statistics without providing context and actionable insights. For example, what should your contractor business do with this information? Below, Contractor Webmasters will provide some takeaways from these statistics, along with recommendations for improvement.

Adapt to Google

Google is changing more than ever before, so contractors must regularly update their website and abide by best SEO practices. Consider investing in a professional SEO agency to handle your daily SEO tasks so that you can maintain rankings in 2022.

Take Advantage of Opportunities

Contractors are leaving money on the table by allowing Yelp to outrank them for 92% of queries. When users search for contractor near me, and similar terms, they see Yelp results. With a good SEO strategy, you can rank instead.

Rank Higher

It’s no secret that ranking high is the point of SEO, but the statistics confirm what everyone already believes. As a contractor, you must target keywords to rank on page one and hopefully in the top five. Any pages that don’t rank on page one are worthless for your company.

Publish Long-Form Articles

Most contractors publish worthless blog posts that never receive a single click on Google. These posts are typically 300-600 words and lack comprehensive data or instructions that provide value for a reader. So instead, focus on creating three 3,500 word articles for your website to get more clicks.

Optimize for Mobile

The future of SEO is mobile, and in many respects, so is the present. Reaching users on mobile will determine success or failure for contractors. First, think about your website’s presentation to mobile users and how well it converts them into customers via smartphone. Then, focus on improving the mobile experience for 2022.

Acquire More Backlinks

The oldest conflict in SEO is the need for links without the means to acquire them. Google bans link schemes, link buying, and any manipulative link acquisition, which will result in a penalty if caught. Instead, focus on creating high-quality content (like the articles mentioned above) which serves as linkable assets. These kinds of articles get links naturally from other websites.

Target Long-Tail Keywords or Keyphrases

Most contractors hope to rank for popular terms like contractor services, but the real traffic comes from longer terms and phrases (more than four words.) You can rank for a variety of services by publishing pages for each service type. Consider downloading an app like DataPins to generate user-generated content for your service and city pages.

Posted: | Updated: Sep 23, 2021 | Categories: SEO

Construction Company Names: 5 Ideas to Consider for 2021

Construction Company Name Ideas

It turns out that a name is pretty important, something especially true if you are trying to come up with a name for your new construction company or want to re-brand your existing one. 

Your construction company name needs to not only stand out to people; it also needs to convey the qualities of your business that sets it apart. Your construction company name speaks to the values of your company.

It could be catchy, speak to the professionalism of your work, or even promote an area of construction expertise. But, of course, it all depends on how you want to brand yourself. So, before we get into our list of construction company names, ask yourself this question: what do you want people to think when they hear your company name?

Once you have a firm answer to the question, look at our updated list of construction company name ideas.

1) Make it Millennial 

While millennials lag behind their predecessors regarding home ownership rates, they are still the fastest-growing group to enter the housing market. So if you are a new construction company looking to tap into this ever-expanding market, try thinking of a name that will appeal to millennials. 

Millennials tend to gravitate toward esoteric company names that may not necessarily indicate what the company does. To appeal to the millennials, consider slightly vague and alluring names like:

  • Sun & Moon Construction
  • Rhinoceros Builders
  • Down Home Services
  • Purple Construction
  • Twin Sands 
  • Omega Building
  • Modern Homes
  • Emerald LLC

2) Alliteration is Alright

One of the best things your company name can do for you is stick in the minds of your customers. One of the best ways to firmly implant your company name into customers’ minds is to use alliteration (a name that includes words with the same beginning letters or sounds). 

Alliteration can be a powerful tactic because it can help with brand recognition. Brand recognition is synonymous with brand recall or the ability of a customer to remember the name of a company. Alliteration makes it easier for people to remember your company name which, builds brand recognition. 

So why is brand recognition so important anyway? It’s important because people will trust brands they recognize. Building a solid and consistent brand for your company out the gate is a great way to ensure future success. Here are some construction company name ideas that use alliteration:

  • Quality Construction (same sound)
  • Cool Construction
  • Baltimore Builders
  • Carter’s Commercial Construction
  • Regal Residential
  • Dale’s Discount Demolition
  • Desert Design
  • Ralph’s Remodeling
  • Royal Renovations
  • Houston Homes

3) Speak to your Strengths

The first two tips on our list were admittedly a bit gimmicky which, isn’t a bad thing. Anything that will attract attention or make it easier for someone to remember your name is a good thing. But if you prefer a more holistic approach to naming your construction company, you may want to speak to your strengths to speak. 

What we mean is to choose a name that conveys the value of your company. People read surprisingly deep into company names. Whether a consumer chooses you or your competitor may come down to perceived shared values taken from the company name. That’s why it can help to win customers over by including your company values into your construction company name. 

If you go this route, it may be handy to have a list of adjectives on hand. Think about all the ways your company differentiates itself and what you want to evoke in the minds of the people that see your company name. Some good examples of construction company names that evoke a certain quality or value include:

  • Reliable Emergency Construction LLC
  • Family Construction Co. 
  • Speedy Home Services
  • Round the Clock Construction
  • Everyday Construction Services
  • Masterful Remodeling
  • New Age Construction
  • Biblical Builders
  • Luxury Home Building

4) Get Niche

There are all kinds of construction companies. Yours might specialize in a niche construction service. If so, don’t be afraid to lean into that specialty when deciding on a name. Having a reference to a specific service in your name could even help with SEO and digital marketing for construction

Even if it doesn’t, it will send a clear message to the consumer: this company does the kind of construction I need. That could be enough for a person to stop their looking and check your company out further. 

Of course, this may not be the best route if you offer niche construction services, but your bread and butter is general construction. However, if you are a smaller outfit and want to promote a specific area of expertise, going niche with your name could be a great way to differentiate your company from others. Take a look at some examples of great niche names:

  • Balcony Builders Ltd.
  • Lighting Masters
  • Commercial Buildings and More
  • Perfect Patios
  • Turnkey Homes and Construction
  • Drywall Wizards
  • Masonry Construction Creations
  • Sam’s Concrete Construction
  • Dallas Flooring Specialists
  • Outdoor Spaces for You
  • Designer Finish Carpentry

Market Your Company Name Online in 2021

Choosing the right name for your company is essential. It is usually your first step towards failure or success. That’s why we felt it was vital to develop this list of helpful construction company name ideas. We can help you with so much more, though. We are Contractor Webmasters, and we can help start your company off on the right foot with our specialized SEO services for contractors. So let us help you build a lasting construction company.

Posted: | Updated: Aug 5, 2021 | Categories: General

5 Lead Generation Tips for High-End Home Builders

Homebuilder Lead Generation

You have worked hard to offer the type of high-end, specialty home builder services you do today. So why are you still generating leads for basic projects? One of the best ways to earn more as a home building contractor is to generate more high-end leads. 

High-end leads come from people looking for the very best in craftsmanship with little thought to the price. In contrast, if you buy shared leads, you will compete with contractors who aren’t as skilled as you are and will most likely outbid you for the project. 

When you have moved into the echelon of high-end homebuilders, you need a different strategy for generating leads. That’s because you will need to generate different kinds of leads. At the end of the day, though, the principle is still the same: it will fail if you don’t get the leads your company needs.

In the following post, Contractor Webmasters talks about homebuilder lead generation for the high-end home builder. But, first, let’s take a look at the best high-end homebuilder lead generation tactics.

1) Dial-in your Social Media Marketing Campaign

If you are looking for high-end home builder leads, you have probably been on social media for some time now. That’s because social media is powerful when it comes to marketing and generating leads. It’s all about being visible to your market, and there are few places on the internet you can be more visible than on social media sites. 

That’s because the average social media user spends over 2 hours a day on their favorite platforms. However, if you are looking for high-end home building leads, you will have to switch your strategy. Social media platforms like Facebook, Instagram, and TikTok are great for showing off your high-end work. Post pictures of your previous jobs. “Before and After” videos are great for Instagram stories and will show people interested in high-end home building services that you are up to the task. 

For Facebook, you can put up polls to see which high-end building materials your followers like the most. Then, orient your social media content towards the kind of high-end work you do and watch the quality leads generated.

Homebuilder Social Media

2) Publish Blog Posts

Content marketing is a great way to show prospects that you are knowledgeable about the subject. As a result, content marketing is still one of the most powerful lead generation tactics. An overwhelming majority of companies agree that content marketing is more effective at generating leads than any other marketing strategy. 

Content marketing can refer to many things, though. Blogs, video content, and social media content are all examples of content marketing. Of course, you can implement all of these mediums, but blogging may be your best bet. Blogging allows you to focus on specific keywords and subjects that will attract the kind of high-end clientele you are after. 

For example, as a high-end home builder, you may specialize in slate roofing. If so, why not write a blog all about the benefits of slate roofing, including keywords that will help people in the market for slate roofing find your post. You can do the same with YouTube videos as well. Make sure to include specific slate roofing-related keywords in the script and the description of the video. 

Don’t forget to include links to your website in the video description and a call to action in your blog posts. 

Homebuilder Blog Post

3) Email Lists

Email lists are the backbone of email marketing. They allow you to target specific leads based on the types of interest they’ve shown in your services. There are different ways you can generate email lists:

  • Special Offers: Offer special incentives in exchange for email information.
  • Future Promotions: Some people may not be ready to buy right now, but you can keep them enticed with future promotions. Provide an incentive for people not prepared to purchase but willing to provide their email to hear about future promotions.
  • White Papers: White papers are documents that provide detailed information that a consumer may want. They can be how-to guides, industry reports, a list of statistics, or other types of helpful documents. You can offer white papers to potential leads in exchange for their email address.

These are all viable ways to start building an email list. However, if you are looking towards high-end homebuilder lead generation, you need to skew your methods a bit. For example, if you intend to publish a white paper, make it one on high-end building materials or processes. You can also create special offers for high-end building services in particular. This way, you will start to gather a list of emails attached to consumers who are more likely to be interested in high-end home building services. 

4) PPC Ads

PPC stands for Pay Per Click, and it’s what it sounds like: you pay for an ad to go up, and you pay the service provider every time the ad gets clicked on by a consumer. PPC advertising is a great way to get your name out there if you are new to the high-end home building industry or recently added high-end home building services to your repertoire.

What makes PPC ads helpful for people trying to promote a specific service is that you can display an ad to people in need of your services. PPC ads use particular keywords to determine who to target. For example, if you put up an ad promoting high-end flooring services, you can attach the ad to specific keywords that people often use when browsing for high-end flooring. 

Google offers the most popular PPC service, known as Google Ads. On Google Ads, you can appear on the top of Google SERPs for industry-related keyword terms and phrases. While it can’t replace SEO, it can ensure your company gets clicks from search engine users. 

HomeBuilder Cost Per Click

According to Ubersuggest, home builder seattle costs $2.98 per click for PPC Ads

5) Retargeting Ads

Retargeting ads take PPC ads a step further by appearing to people who have interacted with your website and left without taking any action. They can appear on multiple sites and platforms outside of your website. For example, Remarketing can be great for anyone who looked at the high-end services section of your site but didn’t make a move.

But how effective can chasing down a seemingly uninterested consumer be? Presumably, the stats don’t lie: the average click-through rate for standard display ads is only 0.07%, while the average click-through rate for retargeting ads is 0.7%

Get More Help with Homebuilder Lead Generation

The five homebuilder lead generation tips listed above are all things you can do for yourself right now. However, there are even more ways to get more leads with Contractor Webmasters. So if you want to get the most contractor leads for your high-end homebuilder business, then give us a call here at Contractor Webmasters. We provide SEO services, including web design, content, reputation management, and on-page optimization.

7 Websites To Generate Contractor And Construction Leads in 2021

Contractor Lead Generation Sites

If you’ve been in this industry for more than a day now, you know how essential contractor leads are to your business. Leads can be hard to come by, but you have a distinct lead-generating advantage over contractors a generation or two ago if you are running a contracting or construction business today. 

That’s because there are many opportunities for generating contractor leads in the digital age than 20 years ago. Still, you have to know where to look and what strategies to use. By far, the best way to generate a steady, maintenance-free stream of regular leads is to have a good SEO strategy in place. 

At Contractor Webmasters, we want to share the websites you need to know about to generate a high volume of quality leads. 

1) Angi (Formerly Angie’s List)

As a contractor, you have probably heard of Angie’s List. You probably know that it is a unique network that connects homeowners with home service specialists of all kinds. Maybe you have even seen some of their commercials. However, what you may not know is that Angi boasts over 5 billion unique users.

That’s a whole lot of potential leads. Angi tops our list (no pun intended) mainly because it is a forum tailor-made for contractors. Here are just a few of the perks of having your business listed on Angi:

  • It’s free to create a profile
  • It is frequented by people specifically in need of home services (qualified leads)
  • You can run ads on the site
Angi SERP Result

2) Google My Business

We were very close to putting Google My Business at the top of the list. That’s because Google is such a beast in 2021. Everyone uses it, and if you aren’t on Google My Business, you are doing something wrong – plain and simple. 

Take the following statistic into consideration: 56% of people who will see your listing on Google My Business will click through to your website. That means that more than half of the people who see you on Google My Business are likely to turn into leads and go further in the sales funnel. 

That’s not all, though. 64% of consumers report that they use Google My Business to research local businesses. We were tempted to put Google My Business at the top of the list based on the simple fact that Google services have so much sway. 

Google is the most used search engine on the internet, and as you would imagine, they prioritize their services when you search on their site. That means that they will place your GMB listing higher on relevant searches than other business listings. 

Having your business listed on GMB will help you break into the local map pack. The local map pack is the most frequently indexed search engine feature on Google – appearing on the first page of searches nearly 30% of the time.

So what does all this mean? In plain terms, it means that if you have your business listed on GMB, you have the best chance of getting more eyes on it. The more eyes you have on your business, the more leads you will get. Here are some of the perks of Google My Business:

  • It’s free to use
  • You can list vital information on it like the services you offer and the areas you service
  • It will help improve your SEO rankings
Manage Google My Business Screenshot

3) Bing Places for Business

Bing Places for Business works in much the same way for Bing as Google My Business works for Google: Bing places a high ranking priority on Bing Places for Business listings in relevant searches. Therefore, if you have your business listed on Bing Places for Business, you are more likely to get Bing users. 

So if it works the same, why did we place BPB under GMB? Mainly because Google dominates the search engine market. However, Bing is the second most-used search engine in the world. So if you are trying to drum up as many construction leads as possible, you should be present on both GMB and BPB. Take a look at some of the advantages of Bing Places for Business:

  • If you already have a GMB profile, you can import it to a Bing Places for Business listing
  • It, too, is free to use
  • While just the 2nd most used search engine in the world, Bing still gets 900 million unique searches per day
Bing Places Example

4) HomeAdvisor

Now we’re getting into the paid lead-generation sites. HomeAdvisor is a solid choice because it specializes in home services like contractor services and construction. So it’s a great place to connect with people who are already looking for the services you offer. 

You will have to pay an annual subscription to be listed on HomeAdvisor. You will also have to pay for every lead you get on the forum. The good news is that the site can connect you with 4.2 million homeowners on the site every day. 

You do have to jump through some hoops as a contractor to use HomeAdvisor properly, but it’s worth it in the end. For instance, you may have to go through a background check to set up your profile. In the end, though, this will generate more quality leads from people who trust the site, trust you as a member, and are ready to pay for your services. Some of the benefits include:

  • A large audience base
  • Vetted contractors are more likely to be hired
  • The site is specifically for home service professionals
HomeAdvisor SERP Result

5) Porch

Porch is a lot like HomeAdvisor. You can set up your profile on the site, so people who come to the site looking for various home services see you in your area. The great thing about Porch is that you won’t have to pay for every “lead” that contacts your company through the site. 

Porch only charges you when you pick a lead to move forward. As a result, you will have to practice a bit of discernment; but in the end, you won’t have to pay for leads that don’t turn into customers. Porch is advantageous because:

  • It’s a cost-effective solution for contractors on a budget
  • Porch will limit the sale of leads to four
  • It is one of the largest contractor lead-generation sites
Porch SERP Result

6) Houzz

Houzz is an excellent option if you don’t place a high emphasis on exclusive leads. While none of the sites on our list offer exclusive leads, sites like Porch limit leads to 4. In other words, the platform sells a lead to four contractors at a maximum.

On Houzz, the platform can sell the same lead multiple times. That’s not necessarily a bad thing, though. If you are confident in your pricing, ability to close customers, and the marketable quality of your work, Houzz may be a suitable solution. 

Houzz is also an excellent option for contractors who work specifically in the residential sector or, at least, whose business comes primarily from residential work. Houzz has an entire directory, and if you pay for the Pro plan, it will display your listing more prominently. Here are some of the benefits to being on Houzz:

  • Free and paid subscription options
  • Excellent source for shared leads
  • Offers advertising opportunities
Houzz SERP Result

7) Yelp

While not specific to contracting services, Yelp is still a powerful platform. Much of the site’s clout comes from its popularity: Yelp boasts 178 million users per month. Yelp won’t get you leads in the same way as other sites, though. 

It is a review website where prospective customers can read about the experiences that your past customers have had with your business. But, of course, it helps to have good reviews. Yelp is an excellent example of how social proof works on the internet: when people see that many other people have used your business and like it, they are more likely to hire you too. 

Getting listed on Yelp is free. You can also pay for ads that will increase your visibility on the site if you like. Some of the reasons to be on Yelp include:

  • Having your business listed on Yelp will help it get more reviews and increase SEO rankings
  • Most people won’t trust a company that has four reviews or less
  • It encourages your past customers to go into detail about what they liked about your service.
Yelp SERP Result

Get Exclusive Leads from Contractor Webmasters

SEO is still the best way to generate leads because it is sustainable and produces exclusive leads. Having a solid SEO strategy will help you pull in leads month after month and year after year. You can leverage your branded entities, like your website, GMB listing, and Facebook page to bring in consistent new prospects. For SEO services that will yield more leads for contractors, contact us here at Contractor Webmasters.

Contractor Webmasters Logo Alternate
Posted: | Updated: Jul 30, 2021 | Categories: Lead Generation

6 Benefits of a Remodeler SEO Service

Remodeler SEO Service

Home remodeler SEO matters. Whether you sell hand-knitted sweaters online or a remodeling contractor, you can’t expect to be successful in the digital age if you don’t have a robust digital presence. In other words, if people can’t find you online, they won’t know you in real life. 

Of course, that isn’t good for business. And the numbers don’t lie: one study determined that 97% of consumers use a search engine to find local businesses. Moreover, for most consumers, an interaction with a new company begins with a search engine query. So you better believe that how you rank in Search Engine Results Pages (SERPs) matters. 

If you are a home remodeler, you may be weighing the specific pros and cons of remodeler SEO service. First, take a look at the following list of SEO benefits for remodeling contractors. 

1) SEO Generates Leads

Leads are the backbone of your remodeling business, and SEO can help you generate more qualified leads. The best part is that SEO leads are free! One of the most important SEO tactics is keyword usage. It involves incorporating certain words that people use to search for services related to your business. 

Using these keywords, you will be attracting people who are already interested in your services. Let’s take kitchen remodeling as an example. Using the phrase “kitchen remodeling” and variations of it strategically throughout your website, social media posts, and ads, your website will appear to people who are already interested in kitchen remodeling. 

Keyword usage inherently generates more qualified leads for your business. The great thing is that you can do this for all your services and sub-services like countertop replacement, flooring service, room additions, lighting, and anything else you do.

Remodeling Lead Generation Button

2) SEO Builds Brand Awareness

Here’s another statistic to chew on: 71% of consumers report that they are more likely to patronize a company if they recognize the brand. Brand awareness is crucial whether you are a huge multinational conglomerate or a small remodeling business. You will convert more customers if they can recognize your brand. 

SEO helps build brand awareness. When your website is listed among the top results in a relevant search, it inspires confidence in the consumer’s mind. Most people know that you don’t get to the top of the rankings by being a seedy, evil, or otherwise low-quality company. As a result, people place a certain amount of inherent trust in the companies they see ranked the highest in online searches. 

Remodeling GMB Listing

3) SEO is Affordable

Most remodeling businesses are small businesses; most small businesses don’t have a huge marketing budget. You don’t have to have thousands to spend on marketing with remodeler SEO service, though. Contractors can use basic SEO principles to boost traffic and leads for free. Things like Google My Business, keyword usage, link-building, and online reviews are all SEO tactics that you can use right now to increase your rankings for free. 

Organic SEO services also tend to be more cost-effective than advertising as well. Some professional SEO services can cost as little as $500 per month. It will depend on your business and the scale of the marketing campaign, but by and large, SEO is the most cost-effective method of digital marketing.

4) SEO is Sustainable

This sort of goes hand-in-hand with our last point but setting up your site for search engine optimization will yield long-term lead results instead of advertising. Once your site is optimized, it more or less pulls leads in on its own. That’s not to say that you won’t need to make changes here and there – you most certainly will.

Still, SEO maintenance is relatively minimal when compared to a digital ad campaign. While ad campaigns require regular A/B testing, having an optimized website pays for itself in time and requires little maintenance. 

5) SEO Improves User Experience

One of the sub-categories of SEO is user experience. User experience (UX) refers to how a consumer interacts with your website. Why is this important? UX is important because people will leave your website within 20 seconds if it loads slowly or doesn’t provide any value. 

UX is all about optimizing your website to loads quickly, provide instant value, and serves the visitor’s purpose. Therefore, SEO is inherently predicated on UX. Part of SEO is technical SEO, which deals with web design, loading speeds, schema markup, etc.

If your SEO strategy is solid, then your website’s UX will be in order. If your site’s UX is in order, people will be more inclined to stay on it longer and take action.

Remodeling Website UX

6) SEO Helps you Reach the Local Market

Once again, remodeling businesses are, for the most part, local businesses. Local SEO is an entire branch of SEO that deals with getting your business noticed by your local market. Targeting your local market will be more cost-effective, efficient, and lucrative than taking a broader, advertisement-based approach. 

More people than ever before are using search engines for local searches too. Nearly half of all searches on Google are local-intent searches – searches where people are seeking information on businesses and services in their immediate area. Local remodeler SEO service will help your business appear to these people in your area who are more likely to hire you for remodeling work. 

Local Remodeling Search Queries

Reap the Awesome Benefits of Remodeler SEO Service

We have only scratched the surface of the fantastic benefits you get with remodeler SEO service. If you would like to learn more or if you’re ready to boost your business with our custom SEO services here at Contractor Webmasters. We provide custom websites, SEO, and a reputation management tool that boosts your local SEO. We look forward to discussing your marketing campaign.

Posted: | Updated: Jul 23, 2021 | Categories: SEO