Author Archives: Contractor Webmasters

7 (Effective) Glass Repair Local SEO Tips to Implement in 2022

Glass Repair Local SEO (Blog Cover)

Glass repair local SEO is an excellent opportunity to bring in new customers at a low cost. Ranking on Google means consumers will find your business searching for glass repair near me or auto glass replacement. In addition, SEO rankings are free, so you won’t have to pay for ads.

However, SEO is only effective if you can land on page one of search results. Unfortunately, only 4.8% of search engine users click through to the second page of search results. As a result, it is critical to rank in the Local Map 3-Pack and on top of traditional organic results.

So the real question is, how do you rank higher? The answer to that question is glass repair SEO, and in the following post, we will be giving you some practical tips to rank higher. 

1) Optimize for Google Users

Both machines and humans will be reading your on-site content. The humans refer to the people that visit your site. The machines refer to search engine web crawlers. However, the goal of the crawlers is to identify the content most helpful to its users.

Of course, the web crawler must scan through billions of information pages. They see code. They use code signals to let them know what information is on your website. 

To make it easier for them to scan your site and determine that it has something to offer the searcher, you have to optimize the content on your site. There are a couple of crucial ways to do this:

Broken Glass Repair (On-Page SEO)

On-Page SEO helps Google and its users identify your page’s topic

Meta Titles

Every page or post should have an SEO title, AKA a meta title. The title immediately reveals the page’s primary topic to the web crawlers and the users. WordPress plugins like Yoast or RankMath make adding SEO titles easy and outline the number of characters required for optimal display.

Meta Descriptions

Meta descriptions appear beneath the title tag on search results. Like titles, crawlers and users see the description and assess its relevance to the page and query. Writing an enticing meta description can improve click-through rate (CTR), a presumed Google ranking factor.

Header Tags

Inserting H tags to organize your written content will make it easier for web crawlers and human readers to understand what is on your pages. You should be using at least H1, H2, and H3 tags on your service pages and blog posts to make the content easily readable for humans.

Internal Links

Help crawlers and users navigate your content with internal links. For example, when you write a service page about auto glass repair, you may want to reference an informational blog post like the best type of auto glass in 2022. By inserting a link from your page to your post, you help Google, and its users recognize your website’s topical relevance.

2) Optimize Images for SEO

It seems like a no-brainer in 2022, but you would be surprised at how many small businesses leave out images on one or all of their website pages. Images are essential to SEO, but you must be smart about how you use them. Here are a few crucial tips for optimizing the images you use on your website:

Insulated Glass Replacement Image

Images with alt text boost a page’s SEO score while enhancing user experience and establishing topical relevance

Relevance

The pictures you add on a particular page must be relevant to the content. For example, when people click on your auto glass repair service page, they look for examples of your repair work rather than stock images. Alternatively, they look for pictures of your team on the about us page.

HD Images

Of course, you don’t want any grainy, out-of-focus, or low-definition images on your website. It will make you look unprofessional and may not convey the message you’re trying to send. So instead, use only HD images, and be sure to have at least one image on each of your site’s pages. 

You don’t want to overstuff pictures, but make sure there is at least one per page.

Alt Text

All images on your website should have an alt tag, basically a picture description. Again, this is mainly a signal to web crawlers that the media on your site may have some relevance to a search query. It will also help boost your glass repair local SEO if you add the page’s primary keyword in the alt text.

3) Perform Extensive Keyword Research

A long-tail keyword is more specific than a standard keyword. For example, a traditional keyword would be glass crack repair. An example of a long-tail keyword would be something like glass crack repair seattle.

Adding a geographic location to your keywords targets local consumers and weeds out irrelevant users. Long-tail keywords also have much lower competition, meaning fewer people optimize for them. As a result, these keywords are easier to rank with a basic SEO strategy.

Incorporating long-tail keywords based on your services and service areas is very effective. Insert keywords in your content, title tags, and headers to rank quickly. Long-tail keywords are essential to glass repair local SEO and represent a tactic you can use right now.

Glass Repair Keyword Suggestions (Google Screenshot)

Long-tail keywords have lower competition and are generally easier to rank for

4) Install DataPins

Glass repair is one industry where social proof makes a difference. Most consumers want examples of your work and evidence of verified jobs in their area. The DataPins plugin automates social proof for your website via schema pins. Use the mobile app to snap a photo of your job and write a short caption describing the work. DataPins does the rest for SEO.

In addition to tagging pins by service type, DataPins also adds geo-coordinates to tag the city or town. As a result, your city pages get unique content every time you perform a job. This helps capture users outside of your primary service area who are looking for proof of work in their area.

Auto Glass Pin

Pins establish social proof for various services and cities, increasing your conversion rates

5) Claim Your Google Business Profile

If you’ve yet to claim your Google Business Profile, the time is now. Rankin on Google’s Local Map 3-Pack requires an active Google My Business profile. Depending on the competition in your area, you will need to generate reviews, add photos, and attach your company website URL.

The Map 3-Pack ranks profiles using a separate algorithm that values proximity, relevance, and prominence. Your proximity score stems from your map marker in relation to the user’s location. Your relevance score is based on your company name and on-site content. Finally, your prominence score is based on reviews and your website’s link authority.

Glass Repair Google Business Profile

An optimized GMB listing allows you to rank in Google’s Local Map 3-Pack

6) Acquire Local Backlinks

Backlinks are a known Google ranking factor, and local links have a powerful impact on local rankings. For example, getting links from local newspapers, sports teams, or organizations build trust within your local service areas. Google can detect the local relevance of the links.

Another way to build local backlinks is to submit NAP citations. Each citation contains your company name, address, and phone number, validating your contact information across the web. Make sure your citations match the information on the bottom of your website and your Google Business Profile.

Screenshot of Angi Citation from Glass Window Business

NAP Citations are an easy way to build local backlinks that legitimize your contact information

7) Actively Increase Reviews

Every time you perform a service, you should ask for a review on Google. You can use DataPins to automate review requests via email and text. Still, you should also ask the customer in person. Reviews not only help you rank on local searches, but they help convert users into customers.

Of course, you should never incentivize reviews with discounts or other favors as it violates Google’s guidelines. However, research shows that most satisfied customers will leave a review if asked three times. Sending them a short link to your profile makes the process convenient.

Glass Repair Reviews

Acquiring legitimate customer reviews is the best way to boost your online reputation

We hope you use these glass repair local SEO tips to grow your business in 2022. For help with your SEO campaign, contact Contractor Webmasters.

Posted: | Updated: Jul 5, 2022 | Categories: Local SEO

How Contractors Can Generate Contextual Backlinks in 2022

Contextual Backlinks (Blog Cover)

Getting contextual backlinks can help contractors rank on search engines for specific keywords. However, the days of relying on spammy link schemes or PBNs are long gone. These black-hat tactics are more likely to land you permanently banned from Google’s index than ranking on the first page.

Still, link context matters to Google’s algorithm. One of the ways that Google reached the pinnacle of search engine user experience is by delivering the most topically relevant results to the user. Contextual link analysis helps the algorithm deliver those results consistently.

What are Contextual Backlinks?

Contextual backlinks contain anchor text that reveals information about the destination URL. For example, a link with an anchor text of “pest control equipment” leading to a blog post about the best types of pest control equipment is considered a contextual backlink.

Contextual Link Example (Screenshot)

How Contextual Links Influence SEO

Contextual backlinks are essential for SEO. Search engines will rank your site high on relevant searches if you have an appropriate contextual backlink profile. While Google’s exact algorithm is secret, 3rd party tools can measure the impact of different links based on the current rankings. Research shows that websites with relevant anchor text rank for topical keywords.

How Contractors Can Build Contextual Backlinks in 2022

Intentionally building contextual backlinks almost certainly violates Google’s guidelines. Unfortunately, most SEO agencies behave as if they are above the rules. They refer to their blogger outreach campaigns and link insertions as white-hat SEO when it’s clear and black-hat. With that being said, agencies use the following methods to build anchor text.

Guest Posts

Guest posts are a way for one website owner to create a backlink on a 3rd-party website. By gaining access to an external website via guest posting, writers can insert backlinks within the guest post. As a result, they retain editorial control over the anchor text. Of course, most legitimate websites will put the content through their own editing process and remove any spammy links.

Homebuilder Blog Post

A guest post is like a regular blog post but allows an outside source to write the article

HARO

HARO, or Help a Reporter Out, is one of the most legitimate ways to build backlinks. Essentially, the process involves pitching information to reporters working on particular articles. If they accept your pitch and use your quote within their article, they will insert a link back to your website.

Of course, 99% of reporters will not allow you to choose your anchor text. As a result, most HARO pitches result in branded anchor text links. For example, if you say I’m Jim with Patent Roofing Company, they will include a link to your homepage that says Patent Roofing Company.

While brands are rarely keywords, they are contextual. As a result, you will earn good link equity from HARO placements. Another thing to keep in mind is topical relevance. If you’ve correctly branded your company by including the industry within its title (roofing, plumbing, etc.), the context will serve your SEO.

HARO Sign Up Form Screenshot

Contractors can easily sign up for HARO and start earning links from press submissions

Broken Link Building

Broken link building is another tactic that violates Google’s guidelines but sometimes works anyway. One reason why Google may not have a big problem with broken link building is that it helps user experience rather than hindering it. 

For instance, if you find that a website references something like top HVAC brands but links to a 404 page, notifying the web admin and suggesting they replace it with a link to your HVAC brands page is helpful.

While it technically violates guidelines, it does help user experience.

If you decide to use this method, you can contact the webmaster and offer to replace the broken backlink with one of your own. Of course, again, you must ensure that the link you give is relevant to the content.

Broken Link Example (Screenshot)

A 404 error can reduce user experience and cause SEO problems

Content Assets

The only way to safely generate contextual backlinks is to create content assets and encourage other websites to reference your page organically. Ranking on Google for data-driven or statistical keywords is one way to foster this outcome. Another option is sharing your content asset to an email list or via social media channels.

While you can’t control the context or anchor text, quality work often results in quality links. The context and anchor text will look natural because (here’s a crazy thought “it is natural.”) If these highfalutin SEO gurus could perhaps read Google’s guidelines one of these days, they’d admit as much.

Screenshot of Blog Post Content on Flooring Company Website

Creating great content is the best way to get keyword-rich anchor text linked to your website

Buy Cheap SEO from Contractor Webmasters

Buy cheap SEO for contractors, including a link-building process that creates white-hat contextual links for your local business. The concept is cutting-edge because it uses content quality to build links naturally. Unfortunately, most agencies use black-hat tactics that may result in a manual penalty.

Posted: | Updated: Jul 1, 2022 | Categories: General

7 Ways to Get Moving Company Leads in 2022 (w/Helpful Tips)

Moving Company Leads (Blog Cover)

Moving company leads are valuable commodities for professional movers. As a business, your goal should be to generate consistent leads instead of hustling every job. You must establish an online presence and promote your moving company as a brand to achieve these lead generation goals.

Thankfully, the digital age and SEO have helped even the playing field in marketing and earning moving company leads. There are a lot of things you can do right now to earn more moving company leads. Still, it takes time and effort (just like anything worth doing, right?)

In the following post, Contractor Webmasters outlines seven fantastic ways to get moving leads in 2022 and beyond.

1) Google Business Profile

The Google Business Profile is a free listing that allows you to promote your business on Google. For example, if you operate in Salem, MA, and someone searches for “movers in Salem, MA,” your company is likely to appear on the results page (within the Local Map 3-Pack).

The great thing about the Google Business Profile is that it’s free. The vetting process will take some time and require you to send in some information about your business, but after that, you’re good to go. You can claim your business and get started here.

Being present on Google Business Profile provides an instant increase in online visibility, which is a huge step towards earning more moving company leads. That’s because more than ever, people are using the internet to find local moving companies and other home service providers. 

Not only that, Google has a built-in user base of over 1 billion unique users a month. Of course, not all those people will be looking for a mover in your area. But you can bet that your local customer base is using Google.  

2) Search Engine Optimization

Optimizing your Google Business Profile is a component of SEO, but there’s more to it. First, you need a website with keyword-driven content to show up on organic results (the ten blue links beneath the Map 3-Pack). SEO starts with keyword research to find the right queries.

Once you identify your target consumers’ search terms, you can build an SEO structure to accommodate their needs. For example, your consumers may search various phrases like furniture movershome moverspiano movers, etc. So, create an individual service page for each category.

Optimizing your service pages requires specific attention to your title tag, meta description, permalink (URL slug), and internal links. Don’t overuse your primary keyword, and supplement it with synonyms and LSI keywords. In addition, always prioritize the reader’s experience.

Once you’ve published a website with keyword-driven content, you can perform off-site SEO tactics to increase your rankings further. For example, acquiring backlinks to your website and listing your business on directories like Yelp, Angi, and Facebook can strengthen your authority.

3) PPC Advertising

PPC stands for pay-per-click. It is a form of digital advertising in which you pay the publisher a certain amount every time someone clicks on your ad. PPC costs money per click. Hence, it’s not a free method of generating moving company leads. However, it can be of particular value to new moving companies trying to plant their flag in the local market.

PPC ads are a great way to generate brand awareness quickly. One of the best things about PPC ads is that you can target specific demographics. For example, you can target your ads to a particular age group, geography, and interests. Effective PPC ads require conversion-centric landing pages to convert at an efficient level.

It’s also essential to set a realistic budget when you first start because you don’t know if your ads will be effective or not. To that end, performing A/B testing on your ads and monitoring their performance is also very beneficial. Then, tweak your ads (and your budget) based on how well they perform and how much traffic they generate for your main website. 

4) Pay Per Call

Pay Per Call advertising can help generate a lot of mover leads. Unlike pay-per-click ads, which help move people along the sales funnel, pay-per-call ads help customers get in touch with your company directly and skip some of the sales funnel steps.

Google Local Service Ads is an excellent platform for pay-per-call advertising. Once you pass the screening process, your ads will appear on relevant searches, much like standard PPC ads. The difference is that when they click the ad, they call your business number directly.

Pay Per Call is geared more towards mobile users. However, it can also work on desktop if the user has “click-to-call” software. One compelling case for pay-per-call ads is that most consumers prefer to talk to someone before making a purchase decision. 

Therefore, phone ads are a great way to speak directly to interested consumers and close more sales. 

5) Moving Truck Wraps

If properly wrapped, your moving trucks are large, pre-paid billboards that advertise your business. Take some time to ensure that your fleet looks professional and clean, and display your business name and contact info. Then it’s time to hit the streets. 

If you know of a local event, find a place to legally park one of your trucks near it so that people can see it. Instead of parking all your trucks in your lot daily, try taking one somewhere nearby that gets a lot of foot and car traffic. Just make sure you are parking your vehicle in legal spots. 

Also, don’t be afraid to take pictures and videos of your trucks on the road. Short videos of your trucks moving a particularly large or fancy house can serve as high-quality social media content on YouTube.

Aside from YouTube, these active clips make great fodder for Facebook, TikTok, and Instagram posts. You can also use the photos and videos to make your website, Google Business Profile listings, and other online listings look more professional.

6) DataPins

DataPins is one of the most innovative Local SEO software tools in the United States. It’s particularly significant for movers who’d like to showcase their various jobs on their website. Geo-tagged mini-maps and photos appear on your service and city pages to boost local SEO rankings.

Each of your movers can easily use DataPins every time they perform a job. First, they snap a location photo, write a caption, and tag the city or service type. After that, the software does the rest by automating user-generated content to your website’s most relevant pages.

DataPins help your company rank on Google Maps, The Google Map 3-Pack, and standard organic results. Furthermore, the tool helps you manage your reputation by sending automated review requests to your customers via text and email. 

7) Customer Referrals

Referrals remain one of the best ways to get moving leads in 2022; however, the nature of their effectiveness has evolved over time. For example, a word-of-mouth referral from one neighbor to another is no longer enough to guarantee a new inquiry. Nowadays, people will check your online reviews on Google, Yelp, and other platforms.

As a result, maximizing your referrals requires a strong focus on reputation management. We spoke about different ways to list your business online, and it’s crucial to request customer reviews and respond to their feedback online. You should respond to both positive and negative reviews.

Some moving companies offer a referral bonus to customers who review new leads. This strategy may further incentivize new customers because they are happy to help a friend get a nice discount or premium. As you gain more referrals, you can prove the quality of your services to new people.

Posted: | Updated: Jun 15, 2022 | Categories: Lead Generation

Free Contractor Leads Do Exist (Sort Of) (w/Generation Tips)

Free Contractor Leads (Blog Cover)

Sometimes newer contractors will search Google for free contractor leads in hopes of landing a new customer without any expense. But, of course, nothing is truly free. Therefore, you should exercise discretion when dealing with lead vendors claiming to provide completely costless leads.

Do Free Contractor Leads Exist?

It depends on your definition of free. When users find your website on a Google search and contact your business, you’ve acquired a new lead without paying for advertising or purchasing their information from a 3rd party vendor. 

However, you still paid for your website domain, hosting, and potentially an SEO marketing company to improve your rankings. So although you didn’t pay for the lead, you paid for the infrastructure that created the lead. 

Where to Get Free Contractor Leads in 2022

Google Business Profile

Google My Business (now called Google Business Profile) is the one lead generation method that is free without a caveat. Any business can claim or create a Google Business Profile without cost. Customers can submit reviews to your profile, and you can upload photos, posts, and FAQs.

Your profile can also appear on search results for local queries inside a SERP feature known as the Google Map 3-Pack. For example, when a nearby Google user searches contractor near me, your business listing may appear at the top of their search results.

Since Google hosts your listing, you don’t need a separate website. It’s rare for a business listing without a website to rank in the Map 3-Pack, but it is possible. Still, you will require consistent customer reviews and regularly upload photos of your staff, equipment, and trucks.

Contractor Local Map 3-Pack

Company Website

Here’s where it gets more complicated. Website leads are free to a point but still require a hosting fee, domain registration fee, and possibly an SEO fee. That’s not even including content writing, website security add-ons, and technical support or plugins.

The truth is that publishing a high-ranking website can be expensive. The good news is that once it’s up in ranking, the recurring expenses are much lower than they would be for advertising. If you are serious about creating a sustainable contractor business, you should invest in a website anyway.

A good website will be easy to navigate, answer all the questions a consumer might have, and tell them why they should choose you. In addition, platforms like WordPress make it reasonably easy to create a basic website even if you have no design experience. 

In any case, whether you don’t have a website for your company or need to revamp your existing one, your website can and should be a lead magnet. Your website is your #1 source for contractor leads, and it’s about optimizing it for SEO. 

Asphalt Paving Website Example

Social Media Platforms

Social media leads for contractors are rare and infrequently result in a direct sale. However, social media can increase brand awareness and enter prospective customers at the top of your marketing funnel. While social media profiles are free, creating a funnel that would result in new customers will cost you money.

If you’re serious about acquiring leads via social media, your company should be present on all social media platforms, including TikTok, Facebook, and Instagram. And you have to be active on these platforms, generating weekly posts. 

Try converting some of your blog content into distilled social media posts for engaging and helpful content. Another excellent idea for drumming up contractor leads is to start a Facebook group. 

You can start a Facebook group that helps new homeowners by answering some of their burning questions. But, don’t use it as a platform to sell them your services. Remember, this is about generating leads, not making sales.

Creating a Facebook group for new homeowners where you share your insight is a great way to develop a connection with people who will more than likely require your services soon. 

Facebook Search Results

Users search for contractors on platforms like Facebook, Instagram, and YouTube

Customer Referrals

Customer referrals can be free leads depending on whether or not you offer a referral bonus. For example, if you provide a discount for existing customers that refer new ones, the leads are not free. Conversely, if an existing customer refers your business organically, the leads are free.

The caveat with referrals is that few companies without a marketing and advertising budget receive referrals. Brand new contractors living from lead to lead are unlikely to get a referral because they do not have a brand. It’s not impossible; it’s just unlikely.

Similarly, when customers hear about a contractor from one of their neighbors, their first instinct is to research the company online by evaluating Google and Yelp reviews. Unfortunately, if you’ve neglected your online presence, those prospective clients won’t have enough trust to move forward with your services.

Conclusion

Free contractor leads do exist, but many caveats come along with them. Living lead to lead puts your company in a gig economy and will restrict your business from growing long-term. While free leads are not the answer, low-cost leads are highly valuable. The most sustainable and affordable leads come from SEO and a robust online presence.

Posted: | Updated: Jun 10, 2022 | Categories: Lead Generation

The 4 Best Apps for Electricians in 2022 (with Helpful Tips)

Apps for Electricians (Blog Cover)

Electricians can benefit from modern apps that have emerged to help streamline your business and standard operating procedures. Using an app can improve your efficiency and accuracy and ultimately help you run a better business. Take a look at the four best apps for electricians in 2022.

1) Connecteam

Connecteam, as the name implies, is all about keeping you and your team connected. A big problem that arises with electricians in the field is confusion as to what site they need to go to once one job is done. With Connecteam, your crew will know exactly where to be at all times – saving man-hours and money. 

Standout Features:

  • A private group chat that allows you to communicate with every team member.
  • A digital time clock that GPS powers let your employees check in wherever they are. You will also be able to see where your service trucks are at all times with the GPS feature. 
  • Dispatch tools that make it much easier to assign jobs to your team and create a tight schedule on the go. 

The great thing about Connecteam is that you can make revisions to your schedules or dispatches on the fly while you are out in the field. A free version is available, but more features are unlocked with a monthly subscription. 

2) Electrical Calc Elite

As an electrician, you have to take a lot of electrical measurements and calculate currents to carry out your work safely. Electrical Calc Elite places all your calculator tools in your phone on one app. 

ECE is a great app to have because it will help keep your team safe and help you avoid OSHA violations. Plus, it makes it quicker and faster to do specific calculations without extra equipment. 

Standout Features:

  • Contains current NEC standards and guides
  • It can help estimate parallel resistance
  • It can help determine full motor load currents
  • Helps generate BOMs for electrical jobs

We like this app because it is practical for every team member out in the field. All they have to do is pull out their phone or mobile device, and they will be able to handle otherwise complicated calculations in seconds. The only downside is that there is no free version.

3) Electrodroid

One of the biggest headaches for electricians is running back to the service truck to retrieve reference information for things like wire sizing and capacitor codes. First, it wastes time; it can be a safety hazard when you have to shimmy back down a ladder. 

With Electrodroid, you will probably never have to do that again. Instead, it is the ultimate reference guide for electricians in the field. 

Standout Features:

  • A complete ampacity table for quick reference
  • A guide on wire sizes (both AWG and SWG)
  • Complete table for standard resistors and capacitors
  • List of capacitor marking codes

This app is an excellent asset for contractors because it will help your teams get jobs done quicker. Do you know how long it takes to climb down a 50-foot ladder safely to confirm a wire size before you make a huge mistake? 

Some electricians won’t bother with the trip and risk the mistake. With Electroid, you won’t have to worry about losing time over things like that. 

4) EveryCircuit

Last on our list is an educational tool that can also be used on the job. With EveryCircuit, you can test out your circuits and see how they react to your simulated interactions – all on your phone. So EveryCircut not only teaches you how to design electrical currents, but it can also help you test and predict how real ones will flow and react. 

We had to include this one because, quite honestly, it’s a lot of fun. The circuit renderings are accurate and look fantastic. You and your crew will have a blast testing challenging circuits and will undoubtedly learn a thing or two in the process.

Standout Features:

  • Watch accurate charge animations in real-time
  • Watch replays of your current
  • Teaches you Ohm’s law 
  • Teaches you equations for nonlinear semiconductor devices
  • Gorgeous and easy to understand rendering of electrical currents and circuits

At the end of the day, this app may also help your team test out circuits in the app before making a real-life mistake – saving you time and money. The app is free and available for both iOS and Android devices. In addition, you can upgrade the app for about $15 to get access to more features and functions. 

Helping your Electrical Business

The best apps for electricians will help you meet your customers’ needs and turn them into repeat customers. 

No matter what era you were born into, running an electrical business has always been challenging. However, in 2022, electricians will have a distinct advantage over their predecessors. 

For electricians specifically, there are a lot of helpful apps that can be used on mobile devices to help run your business more efficiently, render your services more effectively, and save you a ton of time. 

For help with electrician SEO marketing, contact Contractor Webmasters today.

Posted: | Updated: May 31, 2022 | Categories: General

SEO for Architects: The 2022 Guide for Architecture Firms

SEO for Architects (Guide Cover)

SEO for architects helps architectural firms appear on search engine results pages on Google, Bing, Yahoo, etc. As a result, establishing your business on search engines generates free architecture leads, significantly increasing your profit margin.

In the following guide, Contractor Webmasters outlines the most critical aspects of search engine optimization for architectural firms in the U.S.

What is SEO for Architects?

SEO for architects is the practice of optimizing your website and business listings for search engines. Common SEO tasks include keyword research, on-page optimization, content publishing, and link building. The goal of SEO is to generate as much organic traffic from search engines as possible.

Do Architects Need SEO?

As an architect, you provide an essential and highly specialized service. However, you also have a lot of competition as an architect, especially if you operate in a saturated market. 

In fact, in the United States, there are over 67,000 architecture businesses active as of 2022. So standing out in a crowd is just as challenging for less specialized services. The good news is that in 2022, the playing field has been leveled out. 

Even if your architectural firm is new or small, you still have a good chance of competing with larger firms to win clients. SEO is highly effective and can make or break your architecture business.

SEO Factors for Architects

SEO for architects is vital because it will help more potential clients find your business. It will also increase your lead generation. Specific signals tell search engines like Google that your business and website are worth ranking for user queries, otherwise known as keywords.

The more of these signals (called ranking factors in the industry) you disseminate, the more likely that Google will rank you high on relevant Search Engine Results Pages (SERPs). 

The top 3 SERP results get over 75% of all the clicks. If your firm’s site is ranking 4th or higher on relevant searches, you have less than a 25% chance that the searcher will click through to your site. 

SEO will help your site and your firm get noticed. It will draw more clicks to your site, creating more leads that give you a better chance of landing clients. Now, let’s talk about some essential SEO practices.

User Experience

The way visitors interact with your website is critical to SEO. People will leave your site if the pages load slowly, so UX (User Experience) is vital. Page loading speed may have to do with your server, so be sure you choose a reliable server with a track record for speed and dependability. Security is also an issue, so make sure your site has a CSS certification. 

You will also want to make sure that your site loads quickly for mobile users. You can do quick things like compressing images and eliminating large media files from your site. But to fine-tune the speed of your pages, you may have to work with a web design expert. 

Remodeling Website UX

Crawling & Indexing

Remember when we were talking about signals and ranking factors? Google has confirmed that one of the ranking factors determining which sites get ranked higher or lower is internal linking

Internal linking refers to the links you have on your website’s pages that lead to other pages. Internal links differ from external links, which lead to another site entirely. For your new pages to reach Google’s index, the search engine must first find the page via web crawl. Inserting links from one of your pages to a new page helps Google find and index that page.

Internal linking is easy, and you should include an internal link on every website page. Links help Google crawlers scan your site thoroughly and give you a better shot of ranking higher if your site has info relevant to any given query. 

You should also go through your site regularly to ensure that all internal links work as dead or broken links could hurt your rankings. 

Sitemap Screenshot

Keyword Research

The written content on your website should also contain keywords relevant to your searches and those that people are frequently using to search for your services. 

You can start by using a keyword research tool to help you identify which keywords are trending and how likely it will be for you to crack the top 3 for each one. Then, once you have a list, it’s time to implement them. 

Keyword Research Tips:

  • All Natural: Keywords should fit seamlessly into the copy of your pages and never be stuffed in unnaturally. 
  • Long Tail Keywords: Keywords that include your area (i.e., architectural firm in Seattle, WA) are lower competition and can help your local rankings.
  • Ranking Factor: Keywords are one of the most important factors Google uses to rank sites, so take your time with them. 
Moz Screenshot of Architecture Keyword Research

Content Marketing

Keyword research is only as valuable as your content marketing process. Once you research the best keywords for architects, you must correctly implement them into your content. For architecture websites, you generally have two types of content: service pages and blog posts.

  • Service Pages: 500-800 word pages that target a service-based keyword (i.e., apartment complex renovations)
  • Blog Posts: 1,000-2,000 page articles that target an informational keyword (i.e., architecture trends 2022)

Service pages are your website’s bread and butter as they will bring in customers at the bottom of the funnel, which is likely to convert at a higher rate. Blog posts cast a wider net by bringing in readers who may not have an immediate interest in your services. Still, blog posts help attract links and social engagement, which can impact your SEO.

Another content type that some websites use is a city or local landing page. A city page targets nearby cities outside of your primary zip code. Since you likely service multiple nearby areas, you can create a local landing page for each of those cities. 

Content Marketing Blurb Outlining Purpose of Content

Google Business Profile

Off-site SEO optimization (signals you create outside of your own website) is also important. Your first step to getting ranked higher using off-site tactics is registering with Google Business Profile. 

It’s free and will provide an almost instant boost in rankings as Google prioritizes its services when ranking businesses. Any business registered on Google Business Profile can rank within Google’s local map 3-pack. Map-pack results typically appear on the top of SERPs for local queries.

Aside from the rankings benefit, Google Business Profile also gives customers a place to leave feedback about your company. You’ll find that accumulating consistent reviews helps your conversion rate and may even boost your local SEO rankings.

Aside from Google Business Profile, your firm should also be present on any relevant review websites like Yelp and even Angi and HomeAdvisor. 

Architecture Firm GMB Listings (Screenshot)

Getting Started With Architect SEO

If you want to start implementing SEO into your digital marketing strategy, consider hiring an SEO company like Contractor Webmasters. We provide SEO for architects, including website design, on-page SEO, content writing, and reputation management. Our month-to-month agreements provide you with a low-risk option to try out SEO.

Posted: | Updated: May 19, 2022 | Categories: SEO

Sprinkler Repair SEO: 4 Reasons to Optimize Your Website

Sprinkler Repair SEO (Blog Cover)

In 2022, sprinkler repair SEO is essential and lucrative for irrigation contractor experts. Why? Because it is a specialized service, SEO lends itself well to businesses that provide a niche in a less saturated industry.

SEO and sprinkler repair, therefore, go hand-in-hand. SEO can be effective for businesses that offer sprinkler repair because it targets consumers already in need of your services. 

Compare that with other outbound marketing strategies like cold-calling or print advertising which, more often than not, fall on deaf ears. SEO also has a high ROI, making it a sound investment for your business. 

What is Sprinkler Repair SEO?

Sprinkler Repair SEO is the process of optimizing your sprinkler repair website and business listings to appear on search engine results pages. Organic clicks to your company website and business listings serve as free sprinkler repair leads, resulting in a significant ROI.

Is SEO Worth it for Irrigation Contractors?

SEO isn’t easy – especially for newcomers. There is a lot to learn and a lot to do. Your first step, though, should always be to optimize your website. 

Your website is your piece of digital real estate. Chances are you are already paying for your website, so why not make it a lead magnet? With SEO, you can achieve your lead generation goals.

Search Engine Optimization produces the best ROI for irrigation company websites because the clicks are cost-free and sustainable long-term.

How To Optimize Your Sprinkler Repair Website

The start of any SEO marketing campaign should always be to optimize your website. Your website should be attracting customers to your business via online searches, social media posts, and content. 

In the following post, Contractor Webmasters outlines four great reasons to optimize your website for sprinkler repair services. 

1) Keyword Research

Keyword research is the backbone of SEO. People typically use words and phrases to look for businesses, services, and products. The problem is fierce competition with common keywords (for example, sprinkler repair). 

As a result, national keywords like sprinkler repair are difficult to rank. However, you can rank for long-tail phrases like sprinkler repair houston tx on a local level. Similarly, Google uses the searcher’s location to show nearby results for location-specific queries like sprinkler repair near me.

SEO for sprinkler repair companies works as a local niche service with lesser competition. For example, the long-tail phrase plumbing repair houston tx is more difficult to rank than its sprinkler repair counterpart.

So how do you cash in on this opportunity? You can start by adding specialty or long-tail keywords to your website pages. For example, sprinkler repair websites should have two primary types of conversion pages. First are service pages that target sub-services like installation and repair.

Next are location pages that target nearby cities outside of your primary address. For example, suppose your principal office address resides in Houston. In that case, you can target surrounding cities like Sugar Land and Pearland on city pages.

Ensure your website incorporates keywords naturally, as stuffing keywords violates Google guidelines and reduces conversions. As a landscaper or irrigation specialist, explore all your keyword options based on your specific services—for example, landscape design.

Sprinkler Repair Houston Keyword MOZ

2) User Experience

User Experience (UX) refers to how a consumer interacts with your website. While UX covers various performance aspects of your website, page loading speed is one of the most important to sprinkler repair SEO. 

Why? Because statistics show that most consumers will not wait more than 3 seconds for a page to load before leaving a website. Your pages must load within 3 seconds, or you may lose that visitor to a competitor.

Technical SEO also covers page loading speed, so it’s a worthwhile investment. It is also a great way to optimize your website’s navigation, crawlability, and indexation.

3) Reputation Management

These days, people trust online reviews as much as word-of-mouth referrals, so your business’s reviews are a commodity. So, yes, it’s essential to have as many reviews as possible on your Yelp, Houzz, Google Business Profile, and Angi pages.

Aside from gaining credibility on trusted 3rd-party platforms, you should showcase these reviews on your company website. Install a reputation management tool like DataPins, which inserts a review slider on your homepage that pulls reviews from Google and Facebook via API.

When people see customer reviews directly on your website or brand search, they feel more confident about hiring you for their landscaping or irrigation needs. 

4) On-Page SEO

When your website isn’t optimized, it is less likely to be indexed on relevant searches. So, if someone searches for sprinkler repair near me, your site won’t come up even if you operate in the searcher’s area. 

One thing that kills your optimization is broken links. Poor URL structure makes it hard for Google to crawl your site and properly index it for user consumption. 

In addition, stock photos, thin content, and a lack of consistent NAP information can harm your on-Page SEO and reduce your leads. Here are some tips to improve on-page SEO:

  • Fix Broken Links: Broken links produce a 404 error which navigates users to an empty page. Various tools allow you to identify and diagnose broken links quickly. Be sure to replace or remove any broken links.
  • Include HQ Images: Images help optimize your site because many people use the Google image search tool. However, don’t include so many images that it slows down your loading speeds. Avoid stock photos and instead focus on custom images of your company.
  • NAP Accuracy: NAP stands for Name, Address, and Phone number. Google will be less likely to index your site if it finds inconsistent NAP info on it than other outlets like Yelp, Google Business Profile, or social media. Furthermore, incorrect phone numbers on your website will cost you leads imminently.
NAP Citation Channels

Your website address should match your address on Google Business Profile and other sources unless you have a SAB (Service Area Business)

Bonus Tip: Create Content Assets

Contractors often fall into the trap of mass-producing blog posts on their websites. Producing thin content discourages Google from crawling your website and forces multiple posts to compete for the same keyword within Google’s index. 

Instead of creating hundreds of 300-word blog posts, focus on creating 2-5 high-quality content assets. These will still be classified as blog posts on your website, but in Google’s eyes, they are content assets. 

These posts should have a higher word count (1,200-1,500 words) and focus on informational queries, including data-driven statistics. When sharing these posts on social media, you’ll find that they receive more engagement and earn more backlinks, which helps them rank higher.

To invest in sprinkler repair SEO services, contact Contractor Webmasters.

Posted: | Updated: May 6, 2022 | Categories: SEO

How to Get Concrete Leads in 2022: Guide for Contractors

Concrete Leads (Guide Cover)

Search engine optimization is the best way to get concrete leads in 2022. Other digital marketing tasks like Google Ads, Facebook Ads, and buying leads are also options, but none provide the sustainable ROI of SEO.

Buy Concrete Job Leads

You have probably heard that you can buy leads from lead generation companies. Buying leads is quick and straightforward, but it is not without perils. For one thing, you are paying for leads instead of generating them organically. 

Another potential problem is that your leads may not be exclusive. In other words, the company could be selling you the same leads it has already sold to other concrete contractors. 

In many cases, it’s best to take concrete lead generation into your own hands. Creating branded digital assets that generate leads may be the most sustainable way to grow your client base and your business.

Lead generation is notoriously difficult across all industries, however. Therefore, it is crucial to understand how an investment in your brand, marketing, and outreach is the equivalent of buying leads for concrete contractors.

Concrete Lead Generation Techniques

There are countless ways to generate concrete leads online. First, you can spend a small fortune on Google Ads and Facebook Ads and pay for shared leads from 3rd-party brokers. However, there are more efficient ways to get customers through the internet. Check out some below:

Local SEO

Local SEO has seen a dramatic increase in interest over the past few years. Today, nearly half of all Google searches are local searches or searches performed by people looking for information about local businesses and services. 

The term “near me” appears in many Google searches every day. You can leverage this term and long-tail keywords on your website to get more local traffic and generate more concrete leads for your business. 

It can be hard to shoe-horn the phrase “near me” into your concrete website’s written content and make it sound natural. However, you should also look into long-tail keywords that specify an area. 

For instance, if you operate out of Westchester, Pennsylvania, it will help you have keywords that include the name of your city on your website. 

Keywords are one of the most-used methods that search engines index your website on relevant searches. So the next time someone searches “decorative concrete in Westchester, Pennsylvania,” your website will have a better chance of showing up because you have included that long-tail keyword (or one similar to it) in your website’s written content. 

Google Business Profile

You need to make sure that your business is present on Google Business Profile. Remember that concrete leads (at least online) are dependent on visibility. Google Business Profile listings are some of the most viewed consumer information listings today. 

It has been reported that 64% of consumers turn to Google Business Profile listings to find the phone number of businesses in their area. The plain fact is that if you are not present on Google Business Profile, you can miss out on leads.

Plus, you don’t have to pay anything for a listing. The vetting process may require some business documentation on your end, but other than that, it’s pretty simple to get set up on Google Business Profile. 

Doing so will help you get seen by more people who have never heard of our business and make it easier for consumers who are already interested in your services to get in touch with you. 

Social Media Marketing

There are two main ways that you can generate concrete leads via social media:

1) Invest in a quality social media marketing campaign and

2) Invest in social media ads

Both are viable options that have high ROI. That’s because 54% of all social media users utilize the platforms to research companies, products, and services. So it is clear that social media platforms like Instagram and Facebook have more or less become platforms for commerce. 

Social media marketing will generate quality content that your followers will want to engage in. You can also utilize locality to help target your local market. For example, you can share posts about local events like charity events, sporting events, or professional networking events. 

Social media marketing is also a great way to show off what you are capable of. Remember that more than half of the people on social media are logged on to find services and companies they need. 

Instagram stories are an excellent way for you to show people what you are capable of as a concrete contractor. Include stories, videos, and pictures of recently completed projects in your posts. 

Social media advertising is also a great way to target a particular audience. With most social media advertising platforms, you can select who sees your ads based on parameters such as:

  • Age group
  • Geographic location
  • Income bracket
  • Marital status
  • Interests
  • Brand interaction

Reputation Management

In the digital age, online reviews are like gold. People rely on online reviews these days like they used to rely on word-of-mouth reviews back in the day. 79% of consumers have reported that they trust online reviews as much or more than personal references. 

And from the rise of sites like Angi, Yelp, and HomeAdvisor, it’s clear that people are looking to the internet for help choosing contractors more than ever before. Online reputation management refers to how consumers view your brand. 

A considerable part of online reputation management is balancing good and bad reviews. 

How you handle reputation management can make or break your concrete lead generation because no one will be aware of your company if it doesn’t have reviews. 

Even fewer people will be interested in hiring you if you have many bad reviews. So here’s how you can manage your online reputation so you get more concrete leads:

  • Ask for Reviews: Many consumers report that they are willing to leave reviews if asked. You can’t manage your online reputation if you don’t have one, so don’t be afraid to ask for reviews. 
  • Create a Good Balance: People distrust companies with perfect 5-star ratings. They are wary of hiring companies with poor star ratings on the flip side. The consensus is that a 4.2-4.5 star rating is ideal and gains the trust of more consumers. 
  • Respond to Reviews: Responding to reviews is vital for customer relations and will help your company generate more customer referrals. It is imperative to respond to and address the issues described in lousy customer reviews. 

How To Get Free Concrete Leads

Acquiring new customers from your website and Google Business Profile is the closest you can come to free concrete leads. Since these are organic listings on Google, it costs nothing to get clicks and traffic.

Of course, nothing is truly free in this world, as you still have to invest in a website design, a hosting provider, and an SEO bundle with content.

Still, when you compare organic SEO to paid advertising, the result is free concrete leads for your contracting business in 2022.

Posted: | Updated: Apr 20, 2022 | Categories: Lead Generation

SEO for Tile Installers: The Premium Marketing Guide for 2022

SEO for Tile Installers (Blog Cover)

As a tile installer, you might have heard about search engine optimization (SEO) as a viable resource for bringing in new customers. We help companies like yours achieve their marketing goals online at Contractor Webmasters. In the following guide, we dive into SEO for tile installers.

What is SEO for Tile Installers?

SEO for tile installers is the practice of enhancing tile installation company websites, business profiles, and other web properties for search engine rankings. The goal is to rank as high as possible on Google search results for industry and regional keywords. 

Why Tile Installation Contractors Need SEO

You may think that you don’t have much traction in marketing your business as a tile installer. While that may have been true a decade ago, SEO has changed things for smaller markets like tile installation. 

SEO for tile installers can increase your lead generation efforts and help your business get seen by your target audience.

Since almost everyone relies on internet searches to help them find local contractors and businesses, you need to make sure that your website is ranking high and getting seen by people interested in your services. 

The general concept behind SEO is relatively simple, but a lot goes into improving your rankings. Below we outline the specific components of search engine optimization in 2022.

Custom Website Design

Your website should be your primary source for leads and new customers. Therefore, you can optimize it to appear on more search engine results pages. A lot of the reasons websites don’t rank well on search engine results pages (SERPs) is that they are not optimized for online searches. 

Search engines like Google and Bing use specific kinds of data to understand the content on your website and index it when one of their users performs a search. These elements are known as technical SEO.

You have to ensure that Google crawler bots can crawl your website at the bare minimum. From there, you can perform specific tasks to improve your chances of showing up on SERPs. Take a look at some of the ways you should optimize your website:

Tile Installation Website

Target Keywords

Keywords are one of the most basic and meaningful ways that search engines can tell that your website has something of value for the searcher. You can use online keyword research tools to help you identify relevant keywords for your business. 

Then, use these keywords in your site’s written content, your page titles, meta descriptions, and alt text. It’s important not to overuse keywords, though. Instead, make it flow into your content naturally.

Custom Photos

Google can distinguish between custom and stock photos on your website. While stock photos can work for SEO, custom photos work better. In addition, unique images of your staff and jobs increase conversion rates, dwell time, and other behavioral SEO metrics.

It’s also vital to provide alt text and captions for your photos that describe what they depict. While metrics like dwell time are not a direct SEO ranking factor, they indirectly contribute to your overall SEO score.

Internal Linking

Making sure that every page on your website links to another page will help search engines scan your entire site in search for relevant content. Furthermore, internal links transfer equity from one page and topic to another. 

For example, a blog post about the various kinds of tiles available in the United States might earn a lot of backlinks from other websites because of its readability and demand. If you link internally from that blog post to your tile installation services page, you can rank higher on Google SERPs.

Off-Site Optimization

Tile installation SEO isn’t 100% dependent on your website. Off-site optimization is also essential. Off-site SEO tasks include citations, link building, and reputation management. As a result, you want to attend to your online presence on various platforms.

A diverse presence on the web will increase your web traffic and help your site get seen by more people. Off-site optimization will entail:

Tile Installer Yelp Profile

Review Sites

Profiles on Yelp, BBB, and other review platforms allow customers to review your business, increase your online presence, and boost SEO rankings. So it’s good to link to your review profiles from your website.

Local Business Directories

Look into local business and professional networks in your area. Usually, you only need to register or pay a small fee to be listed in these directories. However, doing so will help with your local SEO rankings. 

Google Business Profile

Naturally, Google prioritizes its services when indexing local companies on relevant searches. And since Google owns the lion’s share of the search engine market, you need to be present on Google Business Profile.

Content Marketing

Content is the fuel for your website, on-page, and off-page SEO campaigns. Therefore, creating, publishing, and distributing content is essential to a successful SEO strategy in 2022.

You might ask what a tile installer can write about on their website. In some ways, this is a valid concern. However, with a bit of creativity, and the right mindset, you can dominate competitors throughout your region.

Below, Contractor Webmasters delves into content marketing components that will take your SEO marketing strategy to new levels. If you use these strategies in your campaign, you can find success quickly.

Tile Installation Service Page

Service Pages

A service page is critical to your tile installation website. Each service you provide should have an individual page of content. These pages should target a specific keyword based on the service it represents. For example, one-page targets floor tile installation, and another goes for bath tiles.

Blog Posts

Blog posts are less vital to your website conversion rates but equally essential to your SEO strategy. For example, publishing a long-form blog post about bath tile color schemes may not land you new customers. Still, it will help you acquire powerful SEO backlinks when other websites reference you.

Sharing & Distribution

After creating website content, you must promote it on your off-site web entities like social media channels. Share all your blog posts on your Facebook Business Page to encourage more visits, backlinks, and engagement. You can also repurpose content in video form for YouTube.

A Comprehensive SEO Approach for Tile Installers

There is a lot to take in here, and as you can imagine, all of this takes time and effort. At Contractor Webmasters, we have experience working with flooring contractors and tile installers. 

We can offer a comprehensive approach to SEO for tile installers, including web design, content writing, and local SEO. Grow your business with our services today.

Posted: | Updated: Apr 13, 2022 | Categories: SEO

Restoration Company SEO Guide 2022 (w/Local Marketing Tips)

Restoration Company SEO (Blog Cover)

Restoration companies can benefit from modern SEO practices to earn more traffic and generate new leads. However, SEO has changed over the past few years, and Google has made ranking for organic keywords harder. Still, ranking on Google search is the most affordable marketing strategy.

Whether you need disaster restoration SEO, water restoration SEO, or fire restoration SEO, this guide will outline the steps required to maximize your online exposure in 2022 and generate high-quality restoration leads.

In the following restoration company SEO guide, Contractor Webmasters details everything restoration contractors need to rank higher on Google. As a company that has worked with dozens of restoration companies at achieving SEO results, we provide a unique perspective that’s proven.

What is Restoration Company SEO?

Restoration company SEO is the application of search engine optimization on restoration company websites and business profiles. SEO aims to increase rankings, clicks and leads for restoration contractors online. SEO works by ranking a website or business profile for relevant keywords.

SEO Basics for Restoration Companies

SEO can be complex, but its principal tenants are relatively simple. Depending on your location and competition, you may have only have to master the SEO basics to rank high on Google search results. Check out the concepts below so you can start implementing SEO as soon as this week.

Website / On-Page SEO

A restoration company’s website is its most crucial SEO asset. Think of your website as prime real estate on the internet. You want to make it look attractive and helpful to visitors. Here are some basic principles to consider when developing or revamping your company website:

Water Restoration On-Page SEO

Speed and Security

The highest-ranking websites are fast and secure. You can measure loading speed using GTMetrix and Google Pagespeed Insights. As for security, your website should have an SSL certificate. If your website shows a notice saying non-secure in the browser, you don’t have SSL.

Internal Linking

Internal linking makes it easy for Google and other search engines to crawl your website and for visitors to navigate to other relevant pages. As a result, strategic and logical internal links can increase your rankings. Internal links can also distribute link equity between your web pages.

Relevant Content

Your web content should reflect your company’s industry, services, and expertise in written form. In addition, your site should clarify any common questions consumers have regarding your company or services. Finally, it helps to publish a page for each specific service and about us and contact us.

Calls To Action

Your website must make it simple for visitors to contact your business. For example, insert a contact form throughout your website pages. In addition, list a clickable phone number in your website’s header. Diversifying contact methods ensures you capture every possible lead.

Restoration Company Business Profile

Off-Site Optimization

Once you have your website in order, it’s time to start thinking bigger. Off-site optimization is also vital in SEO. It basically ensures that people can easily access your website through other avenues on the internet apart from Google or Bing searches. Off-site optimization should include:

Google Business Profile

Google prioritizes its own services when displaying information to its users. Google Business Profile listings appear in the top 3 search engine results for most local queries. Start a Google Business Profile and fill it out as completely as possible. Also, be sure to update it regularly. 

Link Building

Link building involves establishing links to your site on other people’s/organization sites. You can start with something as simple as any local business directories available in your area. 

HARO (Help A Reporter Out) has also emerged as a viable option for linking your site to high-authority sites. The HARO platform allows business owners to share expertise with reporters who then link back to your website as a reference.

Social Media

Your company should be present on multiple social media outlets like Instagram, Facebook, and LinkedIn. Be sure to post often and reply to comments as often as possible to encourage engagement. 

Local SEO 

SEO marketing for restoration companies requires a great deal of local effort. This is because local SEO will specifically target consumers in your area. As the proprietor of a restoration company, you are probably very concerned with winning the business of the local citizenry. 

Restoration Local Map 3-Pack

Here are some tips for implementing local SEO for restoration companies:

Local Keywords

Utilizing region-specific keywords in website copy helps search engines rank your site for people who search region-specific terms and phrases. For example, possible region-specific keywords are restoration company tacoma or house restoration services in tacoma.

Structured Data

Structured data presents essential information about your company that Google understands. Furthermore, it allows Google to offer your data to users more straightforwardly to consume.

Schema markup is easier to insert using one of WordPress’s various 3rd-party plugin options. If you use a different CMS like Duda or Squarespace, they have built-in schema markup options. You can also ask your web developer to insert the schema markup manually.

Structured data makes it easier for search engines to understand your company’s essential information (location, hours, services, etc.). Then, it displays this data to users right on the search engine results page. 

Local Content

Local businesses like yours must tailor content to local readers. Your blog posts should focus on your primary city or region so that you can earn links from other local websites. The goal is to build credibility in your area.

Aside from blog posts, content includes service pages, city pages, white papers, and email blasts. You might also create separate content for social media, including custom videos you can upload on YouTube.

Reputation Management

Reviews are a significant factor for SEO in 2022. Reviews from across the web increase your chances of ranking, but they also improve conversion rates. Most consumers will vet your reputation even after finding your website. As a result, acquiring favorable reviews is essential.

Make sure to create review profiles on Google Business Profile, Yelp, Angi, and Home Advisor at the bare minimum. You also want to create a Facebook Business Page where users can leave positive recommendations.

One way to get more reviews is to use a tool called DataPins. The DataPins tool sends automated review requests to your customers so that they can efficiently leave their feedback on Google and other platforms. DataPins also allow restoration companies to prove their work in cities.

Next Level Restoration SEO in 2022

Achieving the basics can yield excellent results for many restoration contractors. The industry competition is lower than in other niches regarding search optimization. Many restoration websites lack basic SEO, which creates an opportunity to surpass these companies on Google.

Still, some locations are more competitive than others. IN these cases, you will need to implement next-level SEO practices to compete online. While SEO is not something you can master overnight, consistent efforts will create long-term and sustainable results with a profitable ROI.

Brand Authority

Several 3rd-party platforms can measure brand authority using in-house metrics. For example, Moz Domain Authority indicates how valuable your domain is based on its backlink profile. Trust Flow from Majestic and Domain Rating from Ahrefs are similarly informative metrics.

You can increase brand authority with multi-channel marketing campaigns. For example, consider running ads on Google and Facebook while investing in SEO. Then, as more people notice your brand on various platforms, they will search your company on Google and link to it from their websites.

Local Mapping

We briefly touched on ranking on Google’s Local Map 3-Pack using your Google Bsuiness Profile. While simply verifying your address ensures your listing is eligible, you can implement other strategies to quickly improve its rankings. The DataPins tool allows you to pin your jobs with captions.

Jobsite pins appear on your city and service pages, influencing your map rankings. These pins come with schema markup and mini-maps that provide social proof of your on-site performances. These pins serve as a digital hand raise for Google while establishing relevance and trust.

Website Personalization

Your website is a digital bsuienss card in additoin to an SEO assett. You can improve SEO indirectly by publishing unique photos and videos of your staff on your website. Users who see authentic images are more likely to stick around and engage, decreasing bounce rate and increasing dwell time.

Google denies that engagement metrics influence rankings, but measurement tools suggest otherwise. At the very least, increasing engagement will boost conversions and maximize traffic from your website. The same concepts apply to your Google Business Profile.

To learn more about restoration local SEO services, contact us today.

Posted: | Updated: Apr 4, 2022 | Categories: SEO