Author Archives: Contractor Webmasters

Carpet Cleaning Websites: 5 Ways to Increase Conversions in 2021

Carpet Cleaning Websites

Did you know that your carpet cleaning website is likely to convert only 2.6 percent of the customers that visit it? To put this figure in plain perspective, on average, you can expect about 2-3 conversions for every 100 people you get to visit your website. 

Website conversion is a major point of emphasis both for digital marketers and business owners. Namely, because your website should be your strongest tool in generating traffic and converting customers, something or multiple things need to be changed if it isn’t. 

The most successful carpet cleaning websites have some common traits that you can emulate to corner your local market. There is a lot to overall web design, and implementing the changes you need to make could be time-consuming. If you feel you need some expert help at any point, contact Contractor SEO Webmasters for website design service. 

In the following post, we will be covering the most important elements that help carpet cleaning websites convert. 

1) Incorporate Digital Forms

Look around the web at the most well-known carpet cleaning services in the country. What do they all have in common? All of them dedicate real estate on their websites to digital forms. Digital forms make it easier for a person to request a quote, schedule an appointment or get more information. And incorporating a digital form isn’t that hard. WPForms has a great drag and drop tool that you can use for WordPress sites. But there are several digital form plugins you can use no matter what hosting service you are using. 

Remember that you want to make it as easy as possible to get the information they need. That’s important because if it’s not easy for a customer to get what they need on your site; they will surely look elsewhere. In fact, most people will only spend 15 seconds on your site if they don’t get the information they need. Having a digital form prominently displayed on carpet cleaning websites is a good way to inform the visitor right from the jump that they can easily get the service or information they need. And speaking of ease of use…

2) Easy Site Navigation

As much as you can, it would help if you made your site easy to navigate. Avoid having a lot of superfluous pages on your site. Focus the design on a near-the-top bar menu with a small handful of buttons that lead to different pages. For carpet cleaning websites, it’s a good idea to stick to the basics:

  • Home Page
  • About Page
  • Services Page
  • Contact Page
  • Blog Page
  • FAQ Page
  • Gallery

Most people don’t browse carpet cleaning websites for leisure. When they visit one, it’s most likely because they need carpet cleaning services, pricing research, or want to know more about your services. In some cases, visitors to your site may be seeking non-commercial information like “how often should I have my carpet cleaned?” or “what’s the average price of carpet cleaning?” This is where a blog page comes in handy. Remember, the longer you can get a visitor to stay on your site and the more value you can provide them, the more likely they will be to turn to you when ready to pay for carpet cleaning services. 

3) The FAQ Alternative

It can also be beneficial for carpet cleaning websites to include an FAQ page, as we alluded to in the previous tip. The FAQ should function similarly to any blog content you have to answer questions that your customers are seeking. But the FAQ page should be focused on your specific services. 

People who require carpet cleaning services are typically concerned with how long the process will take, what your methods are, scheduling, your pricing structure, what kind of insurance you carry, and any special training or certification you offer. So it could be constructive to incorporate an FAQ (Frequently Asked Questions) page on your site to address some of these and other concerns. 

4) Include Media

The adage “a picture is worth a thousand words” applies doubly to the carpet cleaning business. People want to see what you are capable of, so high-definition images count for a lot. You can include images throughout your website or consolidate them on a “Gallery” page. Before and after formatting is very effective for carpet cleaning websites. Juxtapose an image of what the carpet looked like before administering your services with an image of what it looked like afterward. People are, for the most part, visual learners. So images can go a long way toward building brand awareness and establishing authority. 

5) Include External Links

Getting external links for your carpet cleaning website can help improve your search ranking and generate more leads. Consider contacting local chambers of commerce, your suppliers, colleagues in the business, renovation contractors, and even local hardware stores and asking them to include a link to your site on theirs. If you have a blog, consider doing a guest blog link exchange. 

This works by writing a blog that includes a link to your site for someone else’s site. In exchange, that person can write their own blog with a link to their site for you to post on your own site. It’s a symbiotic way to build your backlink profile and drive more traffic. 

Carpet Cleaning Website Design

There’s a lot that goes into crafting a carpet cleaning website that drives traffic and converts customers. And chances are, you don’t have a lot of time to devote to optimizing your website’s design. That’s why we would like to help. We are Contractor Webmasters, and we offer full website design services. Let us build a conversion-oriented website for you!

Posted: | Updated: Mar 22, 2021 | Categories: Design

3 Content Marketing Tips for Pest Control Websites

Pest Control Content

Content marketing is one of the most effective and important aspects of the overarching digital marketing philosophy. And in 2021, it is only getting more important. At Contractor SEO Webmasters, we know that Google is constantly updating its algorithm to scan for, locate and index quality content with value to offer their users. 

So you must ask yourself: as a pest control technician, are you writing compelling content for your website? The pest control content that you come up with has to do many things. For one thing, it has to get you noticed by web crawlers so that your website will rank higher with SEO. This will generate more unique, cold traffic to your website – giving you a better chance to generate pest control leads.

Secondly, as we have already touched on, your pest control content should be offering something of value to your visitors. This works to endear your company to your customers, increase brand awareness, and make it more likely that they will trust you when they need pest control services. 

And lastly, your pest control content should be moving people along the sales funnel. You should have varied blog content that pertains to the unique interests of everyone in your sales funnel – from people looking to research pest control to people who are ready to pay for your services. 

It’s a lot to take in, we know. If at any time you feel a bit overwhelmed, we’d like to help. You can reach out to us for full content marketing services for your pest control company. But for now, let’s get into detail about how to write compelling pest control content. 

1) Conceptualize Content

The first thing you need to do is establish the goals of your content. There are a lot of different types of content that need to be written for effective digital marketing. Here are just a few examples:

  • Landing pages
  • Service pages
  • Blog posts
  • Ad copy

So for every piece that you write, you have to establish a goal. For example, you should have many blog posts directed toward many different kinds of customers. You should have blog posts that inform people and help you establish authority in your field. You should have blog posts that ultimately encourage customers to use your services. And you should have blog posts that are specifically crafted to be shared and increase your web presence. 

Landing pages should focus on the merits of specific services. Landing pages are tied to pay-per-click ads and are what your customers see when they click on ads promoting a specific service. So they have to correspond to the ad. 

Conceptualizing your content also entails knowing who you are writing to. This is an important preparation method. For example, do you want to target younger millennials who have just purchased their first home? Or are you trying to reach older, established homeowners? Your language and tone should accommodate your audience, and the content should speak to their needs. You can also categorize your audience by region or the types of pest problems you know are prevalent in their area. 

2) Write Compelling Pest Control Content

Did you know that visitors to your website are likely to leave after 15 seconds? Needless to say, that’s not enough time to make a purchase or set up an appointment. So it’s important to hook your visitors as soon as possible. Here are some tips:

  • Evocative Headlines: The title of your blog or your web page has to speak to your customers’ needs. It has to tell them that the following content will address a question you have to help you solve a problem. “What to do when you Have Roaches” is a good example of a headline that speaks to the needs of customers. Numbered “Tip” headlines are also effective (you’ll notice we used this tactic for the post you are reading now). Consider titles like “10 Tips for Keeping Roaches Out of your House.”
  • Insert An Alarming Statistic: It may be helpful to use an attention-grabbing statistic in the first few lines of your copy. This can help pressure the pain point for many customers and compel them to read on to seek a resolution of some kind. Something like “Did you know that 63% of US homes have roaches?” can spur interest in a reader right away and keep them hooked. That is a real statistic, by the way. 
  • Subheadings: Breaking your content up into helpful subheadings that plainly tell the reader where they can find specific content will also help them stay on the page. Your subheadings should indicate the content that the visitor will read in that section and highlight a major point of interest concerning the overarching post. 

3) Prioritize Readability

Did you know that the average reading level in the United States is between 7th and 8th grade? (See what we did there?) It’s true, so you have to make your content readable for most people. That means using short sentences and paragraphs. And for pest control experts, it also means speaking in layman’s terms. You may be tempted to use a lot of pest control jargon that shows the reader that you are an expert, but you have to avoid this urge for the sake of readability. 

Make sure you are using a grammar checking tool like Grammarly as well. This will help make your content more readable and give it a better flow if you aren’t a scholar. 

Parting Advice for Pest Control Companies

It may also be helpful to workshop blog ideas with your family, friends, and colleagues. Think about your customers’ questions regularly and use that as a jumping-off point for blog topic ideas. And if you are ever at a loss for words, so to speak, you can always reach out to us here at Contractor Webmasters for content writing and content marketing services. 

Posted: | Updated: Mar 22, 2021 | Categories: Content

Foundation Repair Marketing Guide (2021)

Foundation Repair Marketing

By now, you should know how important digital marketing is to your foundation repair business. Digital marketing is the backbone of any successful business, and home services are no exception. In fact, the home service and construction industries are especially reliant on effective digital marketing for a couple of reasons:

  1. These industries are highly competitive
  2. They are locally focused businesses that hinge on making the local market aware of their services

Foundation repair marketing can go a long way for both of these factors. They can help you stand out amongst your competition, and they can increase the brand awareness of your company in your local market. In the following guide, we will be going over some of the key elements of foundation repair marketing you need to implement in 2021.

Contractor SEO Webmasters will be covering some topics that you may not be familiar with, and we will do our best to explain them plainly. But if at any time you have questions or want to learn more about how digital marketing can grow your foundation repair business, give us a shout. 

Google My Business

In 2021, Google My Business is still one of the most important digital marketing platforms. And the reason for this is simple: it’s a Google platform. Google, far and away, owns the lion’s share of the search engine market with a 92% usage rate. The next closest competitor is Bing at a paltry 2.6%. 

So it’s clear that a ton of people are using Google. And of course, it’s only natural that Google prioritizes its own services and platforms above all others. That’s why Google My Business listings tend to show up at the top of most Search Engine Results Page. 

Having a Google My Business profile will allow you to appear in the Google Map Pack. And why is that important to note? Because the local map pack is indexed in the top spot of Search Engine Results Pages 93% of the time a local search is performed. And remember, foundation repair is indeed a local business. 

Foundation Repair GMB

Review Generation

It’s no secret that online reviews are a hot commodity in the digital age. Without customer reviews, your business is likely to flounder. That’s why getting reviews for your foundation repair business is so important. We recommend our clients use a reputation management tool to generate more foundation repair leads and automate the process. 

For instance, we use BrandREVU, which helps garner more reviews for clients automatically, prioritizes the most important platforms based on the client’s industry, and helps consolidate reviews across all platforms. 

But even if you aren’t using a reputation management tool, you should still be hitting the street to drum up reviews. Consider creating a script for yourself and your employees to use when asking for reviews from customers. 

Getting your Google Review link and posting it on your website, social media pages, and in your emails makes it easier for customers to leave reviews. 

Brand Revue Promo

Email Marketing

Email marketing is still wildly successful in 2021. But it’s important to know what kind of emails to send to different people in your email list. People who may be interested in foundation repairs want to hear about the benefits of the service and what you can offer them. 

People who have already used your services will want to keep up on any other services you offer or promotions you’re running. But how do you even get people on your email list? Here are a few tips:

  • Offer Resources: Share your insider knowledge of foundation repair and other home repair services in exchange for contact information. Create a whitepaper for people to download in exchange for their email addresses. 
  • Online Appointments: You should be using some online appointment booking plugin on your website because it makes things easier for your customers, and it is a great way to drum up an email list. 
  • Ask Customers: When you service customers or estimate, you likely have them fill out an invoice or other type of form. Ensure there is a space for them to leave their email address and correctly categorize each address with the type of customer you served. 
Foundation Repair Email Marketing

Content Marketing

Content marketing is an effective way to boost your search engine rankings and establish your business as an authority in your field. Content marketing is one of the most crucial elements of digital marketing in 2021, as traditional advertising is slowly but surely going the way of the Dodo. 

It seems like a daunting concept, but you can simplify content marketing. Consider the following:

  • Starting a Blog: As a foundation repair specialist, you probably know things like how to spot foundation damage, protect your foundation, and what to do at the first sign of foundation damage. All of those topics would make great blog posts. Turn your expertise into valuable content that will make your website more visible. 
  • Video Content: Posting regular YouTube videos on an official company page can also help with SEO. You can take topics from your blog and turn them into short videos that show viewers what to look for, what to do when foundation damage occurs, and so forth. 
  • Guest Posts: Guest blog posts are a great way to drum up more content and get more external links for your site. Chances are you know other contractors, so reach out to them with a link exchange proposition. Create a blog with a link to your site to give to a colleague. You can, in turn, post a blog that they wrote on your site. 
Foundation Repair Website Design San Antonio

Retargeting Ads

Retargeting, sometimes called remarketing, is the process of tracking people who have visited your site but didn’t take action (made a purchase, scheduled an appointment, etc.) and making sure that they see your ads elsewhere on the internet. 

This is a very successful digital marketing tactic in 2021. In fact, retargeting ads help convert customers 43% of the time as opposed to not retargeting. 

And setting up a retargeting ad campaign isn’t as hard as you might think. Multiple platforms offer this service, including Facebook and Google. The tricky part is crafting effective ads. For example, you should note which pages on your website your ad targets have visited and have an ad specifically for that page or service. 

Special discounts on specific services are an effective way to go. For example, if someone visited your page for a foundation leak inspection, you could retarget them with a special discount on this service. Offering a discount is better than not getting the business at all. 

7 Cool Concrete and Paving SEO Ideas for 2021

Concrete Paving SEO Ideas

SEO presents challenges to small businesses, particularly those like concrete and paving companies. A lack of understanding about how search works leads to confusion among marketing campaigns. Ultimately, concrete and paving contractors should simplify their marketing ventures to focus on two main areas: Google Search and Google Maps. Here are 10 amazing SEO ideas to help your company appear on both platforms in 2021:

1) Optimize Google My Business

Google My Business is the best free SEO tool on the market. You can claim a business listing and immediately rank in the local map 3-pack. Of course, how highly you rank depends on your location, reviews, and relative competition, among other things. Optimize your GMB listing with full information, unique photos, and consistent reviews, and watch your listing jump on the rankings.

Manage Google My Business Screenshot

2) Stop Blogging

It may sound counter-intuitive initially, but blogs may actually hurt your SEO more than help it. Sure, blogs work well for marketing websites, or addiction websites, etc. But a concrete company blogging is a waste of time and a waste of Google’s indexing resources. Instead of blogging, focus on crafting the best possible service pages and updating them regularly with new information and user-generated content.

3) Get BrandREVU

There’s a great new app available to concrete and paving companies called BrandREVU. It’s the best SEO tool on the market since it helps with online SEO and local reputation management. The app allows contractors to perform jobsite check-ins which then publish to the corresponding service and location pages. If you pave a driveway in Seattle, WA, you get the check-in on your paving page and Seattle page. Furthermore, BrandREVU sends automated review requests to each customer you service.

4) Submit NAP Citations

NAP citations have gotten a bad wrap in 2021. People are ditching them in favor of so-called DoFollow links. Guess what? Local citations still matter for SEO. It doesn’t matter that they are NoFollow links since they hold major relevance and regional influence. Additionally, you may get some referral traffic from the more popular business directories like Yelp and HomeAdvisor. While the NAP consistency angle was overblown in SEO, the submission of those citations remains pivotal for local authority.

NAP Citation Channels
NAP Citations Provide a Multifaceted Online Presence for Your HVAC Company.

5) Write Better Content

Content is not king, but it’s certainly prince. The idea of trash content on your concrete and paving site makes the folks on Contractor Webmasters cringe. Google can absolutely detect poorly written content and scraped content. The objective should always be to write better content for an enhanced user experience. Use tools like Grammarly to identify and correct errors and ensure that whoever writes your content knows the subject.

6) Create Social Signals

A lot of pavers as our team, is social media worth it? The answer is yes, but not exactly for the reasons you might think. For example, your business may not get many leads directly from Facebook or Instagram, but it does get something called social signals, which help with SEO. Major platforms like Facebook, YouTube, and Twitter send social signals to your website, which can increase its rankings over time. Make sure to tweet out news about your company, specials, and discounts, and include a link to your website in each post.

Construction Social Media Icons

7) Link to Relevant Internal Pages

Many SEO people get obsessed with inbound links from 3rd party websites that they forget a far more important linking strategy: internal linking. Google wants to see how your content interacts with itself to determine its topical authority. For example, your driveway paving page may link out to your homepage, and your homepage should link out to all of your service pages. Not only are you helping users seamlessly navigate your website, but you are helping search engines crawl it appropriately.

SEO Services for Concrete and Paving Companies

Looking for assistance with your concrete and paving SEO? Contractor Webmasters offers SEO services for concrete and paving contractors. Our package includes a custom website, original content, the BrandREVU app, and on-page SEO. We are considered the top contractor SEO company in America, and we look forward to helping your website rank #1 for relevant keywords in your region. 

Posted: | Updated: Mar 4, 2021 | Categories: SEO

Plumbing Web Content Guide

Plumbing Website Content Guide

What is Plumbing Website Content?

Plumbing website content is text, video, or other media that appears on a web page. Writing quality content is important for SEO purposes since Google ranks pages largely based on their quality. Other factors to consider when writing content for plumbers is structure, grammar, on-page optimization, and internal linking.

Plumbing Web Content Example

Content Writing for Plumbing Websites

If you are a plumbing company looking to market your services online, well-written web content is critical. Most plumbers understand that ranking well on Google directly translates to lead generation, but there is some confusion about accomplishing that task. Unbeknownst to many, web content influences the following marketing factors:

  • Brand Development: Content influences perception and helps dictate authority, reputation, and credibility within the plumbing industry
  • CRO: Conversion rates are optimized when the reader is lead through the conversion funnel, through well written and informative content that explains the value of services
  • Relevance: Generating traffic is one thing; generating traffic that holds value to your company is quite another — relevant traffic with high conversion potential produces leads for plumbers
  • SEO: Google prioritizes websites with well-written content, intended to inform the user and not manipulate them, and that priority is reflected in search rankings

The content reflects your plumbing company, so poor grammar and ineffective messaging can reflect poorly on your services. While the objective of website content is to rank on Google and generate clicks, the ultimate goal is to convert those clicks into customers. Conversion is only possible with content written directly for the users and that which satisfies user intent. 

Content for Plumbing Website

What Constitutes Well Written Plumbing Content?

There are many plumbing websites on the internet, but what differentiates them in terms of content? Google offers us some insight on this subject through their quality guidelines. Some of the factors that determine the quality of web content include:

  • Engagement: Web pages that engage users with thoughtful, informative writing
  • Intent: Content is written and presented to inform the user, rather than manipulate search engines
  • Originality: Pages that present unique information to search engine users
  • Value: Web pages that satisfy the search engines pursuit of relevant information

Google clearly outlines what bad content looks like. You might wonder what good content looks like, however. We know that that content written by an industry authority takes precedence over basic, novice content. However, we also know that content refined for SEO ranks better on search engines. Finding the balance between those two ideas is the key to dominating content marketing in 2021.

Original vs. Scraped Content

Some plumbing websites decide to scrape their content from other sources. In some cases, this is as blatant as copying and pasting paragraphs from other pages, which would fall under the penalty of plagiarism. In other cases, it is more subtle, like taking old blog posts (from your own company) and repackaging them as web pages. While this isn’t against guidelines, it can create duplicate content problems for your website.

Besides scraped content, automated content can also be damaging to your website. Artificial intelligence has come a long way, but it hasn’t come long enough to present easily readable sentences and paragraphs. Readers will notice that the tone and/or syntax of the words seem robotic and artificial. Automated content is known as spun content, and it significantly reduces your chances of ranking on Google Search. Additionally, it lowers conversion rates by annoying users who read incoherent sentences.

Posted: | Updated: Mar 2, 2021 | Categories: Content

Website Content Writing Guide for Photography

Photography Content Writing Guide

What is Photography SEO Content Writing?

SEO content writing for photographers refers to the crafting of keyword-rich content for search rankings. It’s important to write content naturally and then refine it by sprinkling in LSI keywords strategically and satisfying user intent. Ultimately, Google wants its users to have the best possible reading experience, so your content should appeal to the end-user first and foremost.

Web Content for Photographers

A photographer interested in marketing has heard terms like content marketing, content development, and content syndication. Understanding what these terms mean and how to apply them to an effective marketing strategy is essential for online success. It’s no secret that content is one of the pillars to search engine optimization, which photographers can and should pursue. Check out some of the components of SEO content below:

  • Blog Writing: Blog posts hosted on your website, or a 3rd party
  • Content Marketing: The promotion of branded content for lead generation
  • Keyword Research: The identification of high-volume, low-competition keywords
  • Page Writing: Content pages serve as conversion landing pages for photographers

Photographers are often tech-savvy because of their experience using cameras, editing software, and other technological devices. With this in mind, they are very likely to understand the value of online marketing. Website content serves as the engine for photography SEO, as long as it adheres to Google’s Quality Guidelines and fosters engagement from visitors and readers. Well-crafted content can help you earn business locally.

Photography Content for Lead Generation

As natural artists, photographers may write to write, but the goal is to generate leads for SEO. Writers should craft content deliberately and based on extensive keyword research and market analysis. With an effective marketing strategy, content can help your brand reach thousands upon thousands of additional consumers. Of course, the goal is to get your content in front of users who may one day become customers. Contractor Webmasters helps you accomplish that goal.

  • Branding: Establish your photography brand online, across the web
  • Engagement: Keep visitors engaged and on-site for increased metrics
  • Expanded Reach: Reach a more comprehensive range of consumers and prospects
  • Targeted Traffic: Generate relevant traffic from high-conversion users

Trust us when we tell you that buying photography leads from 3rd parties is a bad idea. When consumers buy from a lead broker, their loyalty belongs to that broker instead of you, the contractor. When you create and market your content, you brand your own company and earn the loyalty of everyone you reach. As engagement builds around your brand and web properties, your pool of potential clients grows exponentially. 

The #1 Photography Content Marketing Company

Content marketing companies are a dime a dozen in 2021. But how many of those agencies dedicate their time to crafting custom, quality content that adheres to Google’s Guidelines? How many of them have spent decades performing keyword research to identify the best targets and generate the most leads? The answer is, of course, none of them. Contractor Webmasters is the #1 content marketing company for photo professionals and the only company photographers can trust to market content in the new year.

By partnering with Contractor Webmasters, lensmen and women gain access to decades worth of marketing data used on your campaign. When you pay for our services, you aren’t paying just for implementation. You are also paying for experience and knowledge. We avoid pitfalls that other marketers encounter because of inexperience. We know what helps photographers rank in 2021, and we look forward to maximizing your ROI in the upcoming year.

Posted: | Updated: Mar 2, 2021 | Categories: Content

Pest Control Lead Generation Guide

Companies can buy pest control leads from a service, but some contractors prefer to handle lead generation independently. Too many lead-gen companies withhold their strategies for acquiring leads. Why? Because they want to keep taking your money. Contractor Webmasters’ pest control guide ensures you won’t need to rely on 3rd parties any longer.

Running a successful pest control business means having a steady stream of leads. And as a pest control technician, you have a lot of opportunities for garnering leads. You have to know where to look and the best strategies. 

In the following post, we will share some new pest control leads tips for the new year with you. 

Pest Control Lead Generation

Get Listed Locally

Google’s algorithm considers links when analyzing a website’s authority. For local pest control companies, local citation sources serve as quality links. While the listings represent nofollow links they still help build your reputation in Google’s eyes. Look for NAP citation opportunities on relevant websites.

NAP stands for Name, Address Phone Number – ya, we know it should be NAPN, but it’s not. A NAP citation is any occurrence of your pest control business’s NAP appearing on the internet in places other than your web site. And NAP citations are a ranking factor. The more such sources you have, the better your website will rank on relevant searches. And the better your website ranks, the bigger your pool of potential leads will be. 

Your first source for NAP citations should be review sites like Google My Business, Yelp, Angie’s List, Houzz, and the Better Business Bureau. But to take it a step further, you can use the link finding tool offered by Ahrefs. The Ahrefs Link Intersect tool allows you to see where your competitors are getting their NAP citations. You plug in your competitor’s site’s name, and you will see a list of websites with a NAP citation for them. 

That list consists of NAP citation opportunities for your website. Getting your citation is usually just a matter of registering with the site or maybe contacting the webmaster. 

Of course, the sawgrass roots methods work too. Reach out to your equipment and pesticide suppliers. Reach out to local business organizations and industry networks. Request to list your business’s NAP on their websites. 

Optimize Your Google My Business Listing

One of the easiest ways to rank is through Google’s local map pack. To rank on the map pack, you need a Google My Business page and profile. Ranking factors include reviews, business name, listing optimization, and updated pictures and posts. Updating your GMB listing can help you rank in the top 3.

The sad fact is that in 2021, the country still finds itself in the grips of the COVID pandemic. But the pandemic does present a unique lead generation opportunity. People are more concerned than ever about letting home service professionals into their home. So you can generate a lot of pest control leads in 2021 by updating your GMB page to reflect the COVID safety measures that your company takes. 

Provide a list of COVID safety protocols you and your crew follow. And if possible, include pictures of said protocols in action. It may seem too intuitive a step, but you would be surprised how many business owners forget to update their GMB pages. Updating your GMB page with COVID info could sneak important leads away from your competitors who are asleep on the job. 

Target a Variety of Keywords

If you are concerned about your company’s SEO, then chances are you have already done some keyword research. And we applaud you because that is a crucial step. But you can stand to take your keyword game to another level. Consider getting very specific with your keywords to rank higher on more specific searches. There are tons of opportunities for longtail keyword optimization for pest control companies. 

Instead of targeting highly competitive keywords like “pest control near me” or “exterminators in my area,” get more specific to get leads from more unique searches. Including particular services and service areas are a great place to start with longtail keywords. Think along the lines of “rodent removal near me” or “cockroach fumigation in my area.” Get area-specific too. For example, if you operate in the Phoenix area, you could use a keyword like “house tenting in Phoenix.”

Notice how that last example included both a specific service and a particular geographical location. These are the points that you want to hit with your longtail keywords. And the beautiful thing is you can create keyword profiles for all the services you offer and each of your service locations.

Sign-Up With BrandREVU

Pest control companies can automate many lead generation tasks through software. Consider a tool like BrandREVU, which allows companies to perform job site check-ins via a mobile app. Those check-ins get published to your website and Google My Business listing along with a keyword-rich caption. It ranks your website and GMB just from you going about your regular work schedule.

Aside from ranking your keywords without any technical labor, BrandREVU also automates reputation management. Each client gets a review request via email and text, along with a shortlink to your Google My Business listing. Automated review requests can increase feedback by 128%. Since reviews are a local ranking factor, it’s another win for your company.

Partner With Contractor Webmasters for Lead Generation

Here at Contractor Webmasters, we are committed to seeing our clients thrive. We offer several hands-on lead generation services, including website design, content marketing, advertising, and SEO, to help you generate more leads. We also partner with BrandREVU software to make it easier for you to manage your reviews and create more leads on your own. 

Pressure Washing SEO: 2021 Guide

Pressure Washing SEO

Pressure washing SEO can help you grow your business. Don’t let yourself get caught up in the hype that you don’t need SEO for your pressure washing business. The fact is that all companies can benefit from an effective SEO strategy. And for a pressure washing business that depends on the local market’s patronage, you can’t afford to lose out on what SEO offers. 

And for those unfamiliar with SEO and what it can do for your business, allow us to provide a brief explanation. SEO (Search Engine Optimization) is a digital marketing strategy that helps your website and various online listings to rank higher on Google and Bing searches. For example, if you are on Google and want to find a nice Italian restaurant in your area, you might search a phrase like “Italian restaurants near me.”

You will likely get thousands of results, but you are also likely to only look at the results on the first and maybe the second page of search results. The restaurants that show up at the top of the first page are examples of businesses with good SEO. You want to be as near to the top of the first page of search engine results as possible because that is the prime real estate. 

It’s all about making your business more visible, and your business becomes significantly less visible if you are not ranked high. Search results that aren’t the top 3 results get clicked on just about 25% of the time, while the top 3 results hoard 75% of all SERP clicks. And the more clicks you get on your pressure washing business website, the more chance you can convert customers. 

But how do you get to the top of the rankings? The answer is pressure washing SEO. SEO is still the most effective and sustainable method of ranking higher in Google and Bing searches. 

And now that we have the basics covered let’s get into the details of how you can take your pressure washing business to the next level using SEO tactics.

Get your Pressure Washing Website in Order

One of your most valuable tools when it comes to pressure washing SEO is your website. Your website should be a magnet for search engine web crawlers, and there are various ways of making that happen. 

  • Images: Search engines love photos because consumers love pictures. They help search engines categorize and understand the content on your website better. Plus, they help get your website indexed on image searches. But they have to be high definition, quality shots that say something relevant about your business—considering posting images of past pressure washing jobs, before and after pics, and pictures of your crew and staff. 
  • Enhancing Security: Getting an SSL certificate can also boost your website’s ranking. An SSL certificate signals to search engines and visitors that any information exchanged on your website will be secure. Learn more about obtaining an SSL certificate
  • Enhance Speed: The concept behind this one is pretty simple: people will leave your website if it takes too long to load. Search engines may also omit your website from search pages if they perceive it to be too slow. If your website takes more than 5 seconds to load, it’s too slow. But you can try to compress your images, getting faster speeds from your web host and eliminating non-essential plug-ins to speed things up. 

Pay Attention To Off-Site SEO

Optimizing the content of your website is very important. And once you have your pressure washing business’s website in order, it’s time to look to other corners of the internet. The purpose of off-site SEO is to lead people to your business website from outside sources. Here are a few examples of the off-site SEO strategies that you need to implement:

  • Google My Business: Claiming your business on Google My Business can help you earn more customers because, according to a Bright Local study, 64% of online consumers use GMB to find businesses in their area. Make sure you claim your business on GMB. Also, fill out your profile as completely as possible, add high-quality images and make sure all of your information (street address, hours of operation, contact info, business name areas served, etc.) is correct.
  • Review Websites: Next up are review websites like Angie’s List, Yelp, and Houzz. Search engines also care about how your business is perceived by consumers, so having plenty of reviews to refer to from multiple corners of the internet helps. 
  • External Linking: Having links to your website on other websites is also very important in search engine ranking criteria and can help consumers find out about your business on their own. You can start acquiring external links by asking for them. Ask your local chamber of commerce or local business associations. Comment on industry blogs and request to insert your link in your responses. Start your blog and insert links to your pages in the content. 

Manage Reputation and Local SEO

Most pressure washing companies wish to rank locally within a defined service area. That area may span wide or narrow depending on your target consumer. Ranking in multiple cities can be difficult, and establishing a reputation throughout a widespread geo-map is even more challenging. Luckily, a software called BrandREVU does all of it automatically. 

With BrandREVU software, your mobile app performs geo-specific check-ins of each job, which get published directly to your most relevant webpage. It also sends automated review requests to the satisfied customer. Now you’re dominating your local service area without much effort. Each Contractor Webmasters client gets BrandREVU as part of their SEO package.

Utilize Content Marketing

Helpful, engaging, or informative content will go a long way in getting your website noticed by search engines. You can leverage your knowledge of pressure washing, it’s benefits, and techniques in a blog to entice or inform potential customers. Creating video content for Facebook Stories is another way to engage your local market and make them aware of your business. 

Posting helpful “how-to” videos on YouTube under your official business account is another suitable content marketing method. 

YouTube’s content is just the tip of the iceberg when it comes to pressure washing SEO. SEO for pressure washing companies is a multi-faceted approach to digital marketing, and here at Contractor Webmasters, we can help you traverse the SEO terrain and avoid some common pitfalls. Please find out how we can get your pressure washing business noticed by more customers today.

Posted: | Updated: Dec 17, 2020 | Categories: SEO

Carpenter SEO: The Preeminent Guide for 2021

Carpentry / Woodwork SEO Guide

What is SEO for Carpenters?

SEO for carpenters is search engine optimization implemented on behalf of local carpenters. The process may include refining on-page title tags, meta descriptions, keyword density, publishing new content, targeting additional keywords, and enhancing local reputation.

Why Carpenters Can Benefit from Search Engine Optimization

It’s never too early to start thinking about the future. And if you are a carpenter and haven’t implemented an SEO strategy to help get your website noticed, now is the time to take action. SEO can have a massive impact on the success of your business. 

The right SEO strategy will not only help you generate more leads (a must in the trades), but it will establish you as an authority in your local market. SEO can also help convert more leads and generate more sales. But there are many facets to SEO, and not all carpenters are marketing whizzes. 

But you don’t have to be a digital marketing savant to understand the concepts behind some of the most important aspects of SEO. If you want your business to thrive in the digital age, you have to know these concepts. 

And if you are looking to expand your already successful carpentry or handyman business, there are some strategies that you should be implementing. We will be covering all this and more in the following SEO for carpenters guide. 

Why is SEO Important in the First Place?

Have you ever searched for a business “near you” on Google or Bing? If you have, then you probably didn’t waste too much time clicking on a result. You more than likely clicked one or two or maybe even three of the top listed results, right?

You probably didn’t waste too much time going lower on the list or clicking the results’ 2nd page. Only a tiny percentage of search engine users ever do. So have you ever wondered how search engines determine which results get displayed at the top of Search Engine Results Pages (SERPs)?

That has everything to do with SEO. Search engines are always trying to index the most relevant results based on the user’s unique search phrase. They use specific criteria to determine which results are most appropriate. 

SEO is essentially the practice of making your website, business listing, or social media profile as relevant as possible. And why is that important? Because more clicks onto your website mean more leads. And more leads means more potential sales. 

SEO for carpenters has taken the place of physical mailers and, in some cases, even word of mouth referrals. It helps your business get noticed, which is essential in the trades. 

Which SEO for Carpenters Strategy Should you be Using?

Now that you know the impact that SEO can have on your carpentry business, it’s time to consider the routes you can take to rank higher on SERPs. Here are the least dispensable SEO strategies for carpenters and handymen businesses specifically:

  • Register on Google My Business: Google My Business (GMB) is one of the most practical SEO tools you could use. Consider GMB like your hammer as a carpenter. Registering your business on GMB will help you break into the local three-pack. The local three-pack is what shows up whenever someone searched “(blank) near me.” It usually includes 3 of the top results for businesses in the area the searcher happens to be. And according to a Bright Local study, 64% of surveyed consumers reported using GMB to find local businesses in their area. So, the big question is, “will your business turn up when someone searches’ carpenters near me'”?
  • Keyword Implementation: You may be wondering how search engines precisely determine the relevancy of a website to a specific search. There are several signals that web page crawlers look for when indexing pages for users but one of the most important of those signals is keywords. Keywords are the easiest way for web page crawlers to index websites. As a carpenter, doing some keyword research to find out which words and phrases people interested in carpentry/handyman work are using to find businesses is essential. Once you know the top-rated keywords, you can begin to implement them in your website’s copy (written content). 
  • Low-Competition Keywords: We mentioned top-rated keywords in the last point, but top-rated keywords are top-rated for a reason: everyone is using them. High-volume keywords are great, except for the fact that these keywords tend to be highly competitive. In other words, there is likely a host of other carpentry and handyman businesses out there using the same keywords in hopes of ranking higher in SERPs. The difficulty is why it can be especially helpful to rank for lower competition keywords. It may seem intuitive to use lesser-known keywords to rank higher, but it can give you a quick boost in web traffic. Think of it as zigging while everyone else zags.
  • Content Marketing: Content marketing is quickly becoming the number one priority of professional agencies because, quite simply, it works. Content marketing can boost your web traffic, lead generation, and help establish your website authority. Content marketing can consist of blogs related to your industry/market, how-to guides, white-papers, video content, and more. 
  • Reputation Management: As far as carpentry goes, reputation management boils down to online reviews. What is your business’s aggregate customer rating on Yelp and Angie’s List, and Google My Business? Are you getting enough reviews so that people can get accurate information about your business before becoming a customer? Are your current reviews being leveraged to generate more reviews? Online reviews are essential to your business’s success on the digital front, so these are all questions you need to ask yourself. 

The Contractor Webmasters’ Advantage

It can be a lot to take in – especially when you are running a full-time business. But that’s why we have tailored our SEO and digital marketing services to carpenters and handymen, specifically here at Contractor Webmasters. We can offer you an all-in-one solution to SEO for carpenters, digital marketing, and help you reach the top of the SERP rankings. Let us be your SEO partners.

Posted: | Updated: Nov 20, 2020 | Categories: SEO

Do Contractor’s Get a Discount at Menards?

Do Contractors Get a Discount at Menards?

Contractors no longer officially get a discount at Menards, although several programs accomplish the same result. Menards offers a contractor card, contractor rebate program, and volume pricing program, each of which help contractors save money on products.

Why Menard’s No Longer Has an Offical Contractor Discount

According to a former employee, Menards cut their contractor discount to bump their gross profits. They allegedly calculated that cutting the contractor discount would result in about an 88 million dollar annual profit. Of course, there’s no way to verify that this person is a former employee, so take their account with a grain of salt. Since Menard’s offers several other options for contractor discounts, it’s hard to believe that they’ve taken those measures.

Why Menard’s Discounts Matter for Contractors

Contractors do a lot of hard work throughout the week, and it makes sense to look for discounts on supplies and equipment. Mega-chains like Home Depot and Lowes offer forms of volume discount pricing, but what about Menards? At Contractor Webmasters, we like providing our clients with the top resources that empower effective services. So let’s review Menard’s contractor discounts:

Menards Contractor Card

According to Menards, their contractor card provides a 2% rebate on all purchases along with a chance to earn additional savings. Extra discounts may include exclusive manufacturer rebates between 1 and 10%. Cardholders can also claim as much as $300 for a round-trip airline ticket.

If that weren’t enough, Menards also provides employee cards, online account management, job ID (for billing purposes), and zero annual fees.

Menards Rebates

Menard’s offers contractor rebates with the use of the card mentioned above. If you have a contractor card, you can get 2% rebates on every purchase. You can also earn 1-10% rebates on additional products from exclusive manufacturers. You can even download the Mendard’s app for online account management.

Menards Volume Pricing

Menards provides both online and in-store discounts for bulk orders. Though the discount only applies to some items, the volume pricing is ideal for contractors purchasing supplies for more significant projects. Finding eligible products is straightforward, especially on their website. You can apply a search filter to show only products suitable for the discount. From there, selecting the green button offers you the required quantity for qualification. Once you meet that number, the price in your cart updates. 

When looking in-store, the bin tags will often highlight which products are eligible for volume pricing. You can also ask any team member for clarification. There’s no particular place to ring up your discounted products. Any check-out station will ensure that your products receive their proper discount with the volume pricing stipulation.

The Bottom Line for Contractors

Contractors should take advantage of cost-saving programs from chain stores. When working on larger projects, saving money on bulk orders is a significant plus for your business. These savings add up over time, and Menards may even contribute to additional savings or bonuses in the future. While supply savings are significant, it’s also great to save money on marketing with dirt-cheap SEO for contractors. Give us a ring to change your life.

Posted: | Updated: Nov 17, 2020 | Categories: General