Author Archives: Contractor Webmasters

7 Websites To Generate Contractor And Construction Leads in 2021

Contractor Lead Generation Sites

If you’ve been in this industry for more than a day now, you know how essential contractor leads are to your business. Leads can be hard to come by, but you have a distinct lead-generating advantage over contractors a generation or two ago if you are running a contracting or construction business today. 

That’s because there are many opportunities for generating contractor leads in the digital age than 20 years ago. Still, you have to know where to look and what strategies to use. By far, the best way to generate a steady, maintenance-free stream of regular leads is to have a good SEO strategy in place. 

At Contractor Webmasters, we want to share the websites you need to know about to generate a high volume of quality leads. 

1) Angi (Formerly Angie’s List)

As a contractor, you have probably heard of Angie’s List. You probably know that it is a unique network that connects homeowners with home service specialists of all kinds. Maybe you have even seen some of their commercials. However, what you may not know is that Angi boasts over 5 billion unique users.

That’s a whole lot of potential leads. Angi tops our list (no pun intended) mainly because it is a forum tailor-made for contractors. Here are just a few of the perks of having your business listed on Angi:

  • It’s free to create a profile
  • It is frequented by people specifically in need of home services (qualified leads)
  • You can run ads on the site
Angi SERP Result

2) Google My Business

We were very close to putting Google My Business at the top of the list. That’s because Google is such a beast in 2021. Everyone uses it, and if you aren’t on Google My Business, you are doing something wrong – plain and simple. 

Take the following statistic into consideration: 56% of people who will see your listing on Google My Business will click through to your website. That means that more than half of the people who see you on Google My Business are likely to turn into leads and go further in the sales funnel. 

That’s not all, though. 64% of consumers report that they use Google My Business to research local businesses. We were tempted to put Google My Business at the top of the list based on the simple fact that Google services have so much sway. 

Google is the most used search engine on the internet, and as you would imagine, they prioritize their services when you search on their site. That means that they will place your GMB listing higher on relevant searches than other business listings. 

Having your business listed on GMB will help you break into the local map pack. The local map pack is the most frequently indexed search engine feature on Google – appearing on the first page of searches nearly 30% of the time.

So what does all this mean? In plain terms, it means that if you have your business listed on GMB, you have the best chance of getting more eyes on it. The more eyes you have on your business, the more leads you will get. Here are some of the perks of Google My Business:

  • It’s free to use
  • You can list vital information on it like the services you offer and the areas you service
  • It will help improve your SEO rankings
Manage Google My Business Screenshot

3) Bing Places for Business

Bing Places for Business works in much the same way for Bing as Google My Business works for Google: Bing places a high ranking priority on Bing Places for Business listings in relevant searches. Therefore, if you have your business listed on Bing Places for Business, you are more likely to get Bing users. 

So if it works the same, why did we place BPB under GMB? Mainly because Google dominates the search engine market. However, Bing is the second most-used search engine in the world. So if you are trying to drum up as many construction leads as possible, you should be present on both GMB and BPB. Take a look at some of the advantages of Bing Places for Business:

  • If you already have a GMB profile, you can import it to a Bing Places for Business listing
  • It, too, is free to use
  • While just the 2nd most used search engine in the world, Bing still gets 900 million unique searches per day
Bing Places Example

4) HomeAdvisor

Now we’re getting into the paid lead-generation sites. HomeAdvisor is a solid choice because it specializes in home services like contractor services and construction. So it’s a great place to connect with people who are already looking for the services you offer. 

You will have to pay an annual subscription to be listed on HomeAdvisor. You will also have to pay for every lead you get on the forum. The good news is that the site can connect you with 4.2 million homeowners on the site every day. 

You do have to jump through some hoops as a contractor to use HomeAdvisor properly, but it’s worth it in the end. For instance, you may have to go through a background check to set up your profile. In the end, though, this will generate more quality leads from people who trust the site, trust you as a member, and are ready to pay for your services. Some of the benefits include:

  • A large audience base
  • Vetted contractors are more likely to be hired
  • The site is specifically for home service professionals
HomeAdvisor SERP Result

5) Porch

Porch is a lot like HomeAdvisor. You can set up your profile on the site, so people who come to the site looking for various home services see you in your area. The great thing about Porch is that you won’t have to pay for every “lead” that contacts your company through the site. 

Porch only charges you when you pick a lead to move forward. As a result, you will have to practice a bit of discernment; but in the end, you won’t have to pay for leads that don’t turn into customers. Porch is advantageous because:

  • It’s a cost-effective solution for contractors on a budget
  • Porch will limit the sale of leads to four
  • It is one of the largest contractor lead-generation sites
Porch SERP Result

6) Houzz

Houzz is an excellent option if you don’t place a high emphasis on exclusive leads. While none of the sites on our list offer exclusive leads, sites like Porch limit leads to 4. In other words, the platform sells a lead to four contractors at a maximum.

On Houzz, the platform can sell the same lead multiple times. That’s not necessarily a bad thing, though. If you are confident in your pricing, ability to close customers, and the marketable quality of your work, Houzz may be a suitable solution. 

Houzz is also an excellent option for contractors who work specifically in the residential sector or, at least, whose business comes primarily from residential work. Houzz has an entire directory, and if you pay for the Pro plan, it will display your listing more prominently. Here are some of the benefits to being on Houzz:

  • Free and paid subscription options
  • Excellent source for shared leads
  • Offers advertising opportunities
Houzz SERP Result

7) Yelp

While not specific to contracting services, Yelp is still a powerful platform. Much of the site’s clout comes from its popularity: Yelp boasts 178 million users per month. Yelp won’t get you leads in the same way as other sites, though. 

It is a review website where prospective customers can read about the experiences that your past customers have had with your business. But, of course, it helps to have good reviews. Yelp is an excellent example of how social proof works on the internet: when people see that many other people have used your business and like it, they are more likely to hire you too. 

Getting listed on Yelp is free. You can also pay for ads that will increase your visibility on the site if you like. Some of the reasons to be on Yelp include:

  • Having your business listed on Yelp will help it get more reviews and increase SEO rankings
  • Most people won’t trust a company that has four reviews or less
  • It encourages your past customers to go into detail about what they liked about your service.
Yelp SERP Result

Get Exclusive Leads from Contractor Webmasters

SEO is still the best way to generate leads because it is sustainable and produces exclusive leads. Having a solid SEO strategy will help you pull in leads month after month and year after year. You can leverage your branded entities, like your website, GMB listing, and Facebook page to bring in consistent new prospects. For SEO services that will yield more leads for contractors, contact us here at Contractor Webmasters.

Contractor Webmasters Logo Alternate
Posted: | Updated: Jul 30, 2021 | Categories: Lead Generation

6 Benefits of a Remodeler SEO Service

Remodeler SEO Service

Home remodeler SEO matters. Whether you sell hand-knitted sweaters online or a remodeling contractor, you can’t expect to be successful in the digital age if you don’t have a robust digital presence. In other words, if people can’t find you online, they won’t know you in real life. 

Of course, that isn’t good for business. And the numbers don’t lie: one study determined that 97% of consumers use a search engine to find local businesses. Moreover, for most consumers, an interaction with a new company begins with a search engine query. So you better believe that how you rank in Search Engine Results Pages (SERPs) matters. 

If you are a home remodeler, you may be weighing the specific pros and cons of remodeler SEO service. First, take a look at the following list of SEO benefits for remodeling contractors. 

1) SEO Generates Leads

Leads are the backbone of your remodeling business, and SEO can help you generate more qualified leads. The best part is that SEO leads are free! One of the most important SEO tactics is keyword usage. It involves incorporating certain words that people use to search for services related to your business. 

Using these keywords, you will be attracting people who are already interested in your services. Let’s take kitchen remodeling as an example. Using the phrase “kitchen remodeling” and variations of it strategically throughout your website, social media posts, and ads, your website will appear to people who are already interested in kitchen remodeling. 

Keyword usage inherently generates more qualified leads for your business. The great thing is that you can do this for all your services and sub-services like countertop replacement, flooring service, room additions, lighting, and anything else you do.

Remodeling Lead Generation Button

2) SEO Builds Brand Awareness

Here’s another statistic to chew on: 71% of consumers report that they are more likely to patronize a company if they recognize the brand. Brand awareness is crucial whether you are a huge multinational conglomerate or a small remodeling business. You will convert more customers if they can recognize your brand. 

SEO helps build brand awareness. When your website is listed among the top results in a relevant search, it inspires confidence in the consumer’s mind. Most people know that you don’t get to the top of the rankings by being a seedy, evil, or otherwise low-quality company. As a result, people place a certain amount of inherent trust in the companies they see ranked the highest in online searches. 

Remodeling GMB Listing

3) SEO is Affordable

Most remodeling businesses are small businesses; most small businesses don’t have a huge marketing budget. You don’t have to have thousands to spend on marketing with remodeler SEO service, though. Contractors can use basic SEO principles to boost traffic and leads for free. Things like Google My Business, keyword usage, link-building, and online reviews are all SEO tactics that you can use right now to increase your rankings for free. 

Organic SEO services also tend to be more cost-effective than advertising as well. Some professional SEO services can cost as little as $500 per month. It will depend on your business and the scale of the marketing campaign, but by and large, SEO is the most cost-effective method of digital marketing.

4) SEO is Sustainable

This sort of goes hand-in-hand with our last point but setting up your site for search engine optimization will yield long-term lead results instead of advertising. Once your site is optimized, it more or less pulls leads in on its own. That’s not to say that you won’t need to make changes here and there – you most certainly will.

Still, SEO maintenance is relatively minimal when compared to a digital ad campaign. While ad campaigns require regular A/B testing, having an optimized website pays for itself in time and requires little maintenance. 

5) SEO Improves User Experience

One of the sub-categories of SEO is user experience. User experience (UX) refers to how a consumer interacts with your website. Why is this important? UX is important because people will leave your website within 20 seconds if it loads slowly or doesn’t provide any value. 

UX is all about optimizing your website to loads quickly, provide instant value, and serves the visitor’s purpose. Therefore, SEO is inherently predicated on UX. Part of SEO is technical SEO, which deals with web design, loading speeds, schema markup, etc.

If your SEO strategy is solid, then your website’s UX will be in order. If your site’s UX is in order, people will be more inclined to stay on it longer and take action.

Remodeling Website UX

6) SEO Helps you Reach the Local Market

Once again, remodeling businesses are, for the most part, local businesses. Local SEO is an entire branch of SEO that deals with getting your business noticed by your local market. Targeting your local market will be more cost-effective, efficient, and lucrative than taking a broader, advertisement-based approach. 

More people than ever before are using search engines for local searches too. Nearly half of all searches on Google are local-intent searches – searches where people are seeking information on businesses and services in their immediate area. Local remodeler SEO service will help your business appear to these people in your area who are more likely to hire you for remodeling work. 

Local Remodeling Search Queries

Reap the Awesome Benefits of Remodeler SEO Service

We have only scratched the surface of the fantastic benefits you get with remodeler SEO service. If you would like to learn more or if you’re ready to boost your business with our custom SEO services here at Contractor Webmasters. We provide custom websites, SEO, and a reputation management tool that boosts your local SEO. We look forward to discussing your marketing campaign.

Posted: | Updated: Jul 23, 2021 | Categories: SEO

How to Market a Woodworking & Cabinets Business With SEO

How To Market a Woodworking Business

If you have a woodworking business, we’d be willing to bet that you are passionate about the craft. We’d also be willing to bet that you’re not so passionate about the actual business side of, well, business. In a perfect world, you’d be able to do quality work, which would be enough to be successful. 

We don’t live in a perfect world, though. You have to market your woodworking business effectively if you want to make a living at it. Unfortunately, marketing is something that a lot of tradespeople struggle to master. The concept is simple: get as many eyes as possible on your business. But the practices are complex. 

To help demystify the marketing side of your woodworking business, Contractor Webmasters put together a guide that will help you achieve your online goals in 2021.

What is SEO for Woodworking?

Before we get into the tips, you may have some questions about SEO. SEO stands for Search Engine Optimization. SEO refers to practices used to help your website rank (appear) higher on search engine results pages. For most consumers, their interaction with a business starts online and goes something like this:

  • They type in phrases and keywords into a search engine
  • The search engine uses those keywords to find websites that are a relevant match
  • The relevant matches are displayed to the user on a Search Engine Results Page (SERP)
  • The customer clicks on the most relevant or interesting results. 

Pretty simple, right? Here’s where things get complicated. Less than one percent of consumers will even glance at the 2nd page of search results. Results on the first page – and more specifically, the top results on the first page – get most of the clicks. The #1 and #2 results are prime real estate. 

SEO is all about getting your site into that coveted top spot on the first page of online searches. If you’re in the #1 or #2 ranking position, your website will get more visitors. If your website gets more visitors, you will have more chances to close new customers. 

Woodworking SEO Autosuggest

So we’ve covered SEO basics; now let’s talk about how to market a woodworking business with SEO. 

Launch a Woodworking and Cabinets Website

You don’t have any chance of ranking if you don’t have a website. But it’s not enough to have a website. You have to have an optimized website. Here are some tips for building a high-ranking website:

  • Good Internal Linking: Every page on your site can link to another page on your site, known as internal linking. Internal ranking is a ranking factor – an aspect of web presence that search engines use when pulling up user results. 
  • Good Information: People will not stay on your site if they can’t get the information they are after. Your landing page (the page that visitors are led to when they click your link) has relevant information like contact info, the services you offer, and address. 
  • Pictures: If people seek out woodworking and cabinet building services, they want to see previous jobs. Be sure to include high-resolution images of your work on your site and download DataPins to showcase verified jobs, locations, and reviews.

Building a website may seem intimidating, but some online services make it easy. Here is a list of some of the best website hosting and building services to get you started. Of course, you can always hire a freelance designer to develop your site for you as well. 

Cabinet and Woodworking Keywords

After you have your website, you will need to integrate keywords so that search engines and people can find you. Our example of the online search experience mentioned that people type in phrases and keywords to initiate a search. The idea is to use keywords that most people would use when searching for your woodworking and cabinet services in the content of your website. But how do you know which keywords people are using? 

Using keyword research tools, you can identify keywords relevant to the services you offer and those being used the most by consumers. Once you have a good list of keywords, it’s important not to overuse them in your site’s written content. 

Using keywords as often as possible to try to manipulate search engines will get your site penalized these days – and that’s not good. So use keywords often, but in a natural, organic way. 

Blogging for Cabinet and Woodworking Companies

Content marketing is a very effective way to promote your business. One of the most effective methods of content marketing is blogging. A blog allows you to share your in-depth knowledge of woodworking and cabinetry with people. But, more importantly, blogging will generate more traffic for your site. 

You can even use the keyword research you have already done to help you develop blog topics. Also, consider some of the things that your customers most often ask you and turn that into blog content. People are more likely to read a blog than to click on an ad which, is why blogging is the more effective way to market your business. 

Link Building for Cabinet and Woodworking

When another website links to your website, it serves as an endorsement. Google uses links as a ranking factor but also outlines strict guidelines to prevent manipulation. For instance, you cannot pay for links or exchange links with another website. Earning external links can be tricky, though, so here are some tips that can help:

  • Start a Blog: Blogs are a great way to build inbound links. When you have insightful, interesting, or helpful information in your blog, it is more likely to get cited on other sites. 
  • Reach Out: Link outreach is perfectly okay as long as you don’t exchange money or favors. Write a helpful blog post with statistics and research and then reach out and ask contractors you have worked with, your suppliers, your local chamber of commerce, and anyone else to include the link on their website, where appropriate.
  • Review Sites: You should be present on as many review websites as possible. The apparent reason is that a lot of positive reviews are suitable for your business. In terms of SEO, being present on review websites helps you build your external link profile. Though these kinds of links are nofollow links, they still count as a ranking hint.

SEO Solutions Cabinet Makers

There is no universal answer to the question “how to market a woodworking business.” Every business is different, so marketing strategies require custom solutions. That’s what we offer here at Contractor Webmasters: customized marketing solutions for your business. We take the time to get to know you, your business, and your goals because that’s the only way to market any business successfully. So take your woodworking and cabinetry business to new heights by contacting us today.

5 Digital Marketing (Tips + Ideas) for Construction Companies

Digital Marketing for Construction Companies (Blog Cover)

Digital marketing for construction companies is an ever-evolving concept. What was the right way to market your company just a couple of years ago may not be the right way today. So today, we would like to be your Sherpas through the ever-shifting terrain of digital marketing for construction companies. In the following post, Contractor Webmasters will share some of the best digital marketing practices specifically for construction companies. 

1) Remarketing Ads

We want to start our list with remarketing ads because they are quickly emerging as one of the most effective ways to market your company and convert leads. How effective, you ask? Allow the following statistic to answer this question: consumers who see remarketing ads are 70% more likely to make a purchase. 

But what is a remarketing ad anyway? Remarketing is the process of showing an ad to specific consumers who have interacted with your brand, visited your website, or have otherwise shown interest in your services. In other words, these types of ad target leads specifically – the people who are most likely to need your assistance. 

It may sound invasive but let us hit you with another stunning statistic: 25% of consumers enjoy seeing remarketing ads as they typically pertain to their interests. 

2) Video Marketing

We don’t have to tell you how popular YouTube is. You probably spend a decent amount of time on it yourself. However, if you are a construction company owner and aren’t using YouTube to your company’s advantage, you miss out. 

YouTube is a powerful marketing tool. How? Because it can help you engage with your target market, establish trust and make it more likely that people will come to your company when they need construction services. 

How-to videos are perfect when it comes to digital marketing for construction companies. YouTube videos are an excellent opportunity to show people that you know your stuff. You don’t have to give away any trade secrets. Just some basic how-to’s like “How to Use a Measuring Tape” or “How to Find a Wall Stud” would greatly help a surprising number of people. 

Video marketing is your opportunity to make your company known to a vast audience! Not only that, 90% of consumers find new brands and companies through YouTube videos. And people remember when they’ve been helped.

3) Reviews

Right off the bat: if your construction company doesn’t have any online reviews, you are doing something very wrong. People trust online reviews more now than they ever have. Online reviews tell people that your company is worth trusting, that it offers the services they need, and that you care about the customer experience. 

Again, if you have little to no online reviews, it probably means that you aren’t registered with online review sites. As a construction contractor, you need to make sure that your company is listed on review sites like Yelp, Houzz, Angie’s List, and Google My Business. Being present on as many review sites as possible is the first step towards getting precious online reviews. 

The second step is asking for reviews. Don’t be afraid. Remember that 70% of consumers will leave a review if asked. However, you must be careful not to entice them to leave a fake or overly positive review, violating guidelines. Incentivizing reviews is clearly against guidelines. Things like free future estimates or small discounts are off-limits.

4) The Right Social Media Platforms

A lot of contractors have the right idea when it comes to social media marketing but execute poorly. That’s because they stretch themselves too thin by trying to be present on every single social media platform. The truth is that as a construction contractor, you only really need to be present on about three social media platforms:

  • YouTube: We’ve already discussed the merits of marketing on YouTube.
  • Facebook: Facebook is important because the age of the average Facebook user is 40. That’s an ideal age range for construction contractors looking to target home and business owners. 
  • Instagram: Instagram is an essential social media platform because the most prominent age demographic that uses it is people between 25 and 34 years old – great for targeting first-time home buyers. Instagram also provides you with a forum to show what your company can through simple posts or Instagram stories. 

5) Local SEO

Contractor SEO is a phrase that gets bandied about a lot these days. However, as a construction contractor, you probably aren’t doing business across state or even county lines. No, it’s more likely that you deal locally. Therefore it’s wiser to invest in local SEO specifically. 

Local SEO allows you to take advantage of geographically specialized keywords, schema markup, reviews, and more. It is the same as the broader SEO practices but with a technical focus on your area of operation. 

By building social media communities in your area specifically, generating links with local organizations, and getting reviews that mention your area, you can show up on more local searches – and local searches dominate Google and other search engines. 

Web Content Guide for Asphalt, Concrete, and Paving Contractors

Asphalt & Paving Content

Many paving contractors fall into a trap, thinking that they don’t have anything valuable to offer in content marketing. Let us state once and for all right here: that isn’t the case. No matter what field you are in, you can devise an engaging and effective content marketing strategy. 

Think about it this way: your customers need your asphalt and paving services, right? In other words, they need your expertise. Your expertise is something you can offer in the form of content marketing. So as long as you know your field well enough, you too can launch a conversion-oriented content marketing strategy. 

Setting Web Content Goals

Before you can begin crafting quality content that will draw consumers towards your brand, you have to have clear goals in mind. Do you want to make people more aware of your brand? Maybe you want to promote a specific service or product? Or perhaps, you are ready to start earning more paying customers.

The nature of your asphalt & paving content depends on the specific needs your company has at any given time. Eventually, the ideal would be to have content for everything:

  • Customer conversion
  • Brand awareness
  • Customer engagement
  • Promotional content
  • Email marketing content

Have your goals clearly in mind as you begin to plan content. For example, if you want to promote a new paving service you are offering or a new piece of equipment your company is using, a video demonstrating the service/equipment would be an excellent way to get people excited. 

If you are want to make more people in your area aware of your company offering a white paper or maintaining an informative blog would be a good start. For this post, Contractor Webmasters will cover two of the most effective forms of content marketing. 

Blogging for Concrete, Asphalt, and Paving Websites

As we alluded to earlier, blogs are a great way to make people aware of your business. Why? Because blogs are how people discover and learn about new companies. 70% of consumers reported that they prefer to hear about new companies through blog or article content rather than advertisements. But how do you craft good blog content? Follow these steps:

Do Your Keyword Research

You should craft blog posts around target keywords that will grab the attention of people who may require your paving services. Use one of the many online keyword research tools to see which keywords are trending in the paving industry. Don’t forget long-tail keywords, either. Long-tail keywords are less competitive and will help improve your local SEO. 

Brainstorm

Once you have a good list of keywords you want to target, start thinking of blog topics about those keywords. For instance, if you offer parking lot pavement service and one of your keywords is “commercial paving,” you could write a blog like “How Long Does Parking Lot Paving Usually Take?” Notice how the topic offers plenty of opportunities to insert the keyword, “commercial paving,” naturally. 

Create a Schedule

You should be posting new blog content 1-3 times a week. So once you have a good list of topics, create a calendar to help you stay on schedule for posting. 

Prioritize Quality

Search engines are putting a much higher emphasis on quality, well-written blog content now than they ever have in the past. If your writing skills are questionable, it is probably best to hire a writer. Your blogs should not be sales-oriented either, but you should include calls to action near the end that encourage the reader to contact you about your services or for more information. 

Videos for Asphalt & Paving Companies

Video content marketing can be huge for home and commercial services like paving. People are inherently visual learners. Most consumers want to see what you are capable of through visual representation. Pictures are great for this, but video content is even better. Here are some keys for creating video content that converts:

High Quality

You have to invest in some quality equipment. If you cannot film in HD or unable to produce well-focused videos, you probably shouldn’t even bother. The same goes for editing. We aren’t saying that you have to make complex, feature-length videos, but coherence counts for a lot with video content. 

How-To’s

How-to videos are one of the highest viewed videos on YouTube and other platforms. They are a great way to get your company noticed. You don’t have to give away any proprietary trade secrets. Remedial tutorials on how to maintain a driveway, spot signs that you need re-paving, or how to deal with weeds will still earn your site traffic. 

Keywords are Still Important

You should still do your best to shoehorn your target keywords into your video content. As always, though, don’t just cram keywords excessively or unnaturally. It has to be organic to the dialogue and the content. 

Spread it Around

The great thing about making good video content is that you can deploy it in many places. Of course, your company’s YouTube account is a great place to start. Consider sharing your videos via your company’s Facebook account, Instagram account, and other social media outlets. It can also be helpful to post new videos right on your website. 

Work with Experts

Perhaps the sagest piece of advice regarding asphalt & paving content is to work with a professional. It’s ok to be unsure about asphalt & paving content. You have a lot on your plate as a contractor. Let us help you earn more business with expert asphalt & paving content marketing services.

Posted: | Updated: May 24, 2021 | Categories: Content

5 PPC Tips for Local Asphalt, Concrete, and Paving Contractors

Asphalt & Paving PPC

Pay Per Click (PPC) advertising is an excellent option for small businesses trying to gain a foothold in their local markets. It evens the playing field, so to speak, and allows people in need of your services to see your ad.

It’s not just for beginners either. Even larger businesses utilize PPC ads to supplement their digital marketing strategy. Still, whether you are the new kid on the block or an established paving company, there are some rules that you should adhere to if you want to get the most bang for your advertising buck. 

In the following post, Contractor Webmasters will be sharing some tips for effective asphalt & paving PPC ads.

#1 – Establish A Budget

Before you embark on your asphalt & paving PPC campaign, you need to set a cap on how much you’re willing to spend on it. Begin by calculating the cost per click. CPC will give you a good idea of what your PPC campaign will be costing you per day. Every company will be different in terms of how much they can reasonably spend per day on PPC. So carefully compare your advertising budget with how much you will be spending on PPC per day and set a spending cap. 

#2 – Manual Bidding Vs. Maximize Clicks

Popular PPC services like Google Ads give you the option to set your bid limit for each keyword manually. The manual bidding process helps you keep complete control of your budget and spending. Alternatively, you can use an automated system wherein you set an overall budget limit but let their system determine the amount for each click within that overall limit. If you don’t have a lot of time to set spending parameters for each keyword you are vying for, Maximize Clicks would be the best option for you. If you want more control over the emphasis placed on specific keywords, manual bidding would be best. 

#3 – Reach for Low-Hanging Fruit

When it comes to asphalt & paving PPC, it doesn’t hurt to reach for low-hanging fruit. It’s a tried and true strategy. What we mean is that you should be targeting low competition keywords. Low competition keywords are ones that your local competition has omitted in their PPC campaign. They are low cost and can help you get noticed by people looking for specific services. Low competition keywords are a great choice if you offer niche paving services that most contractors don’t. Using long-tail keywords that include your city and state is another way of weeding out the competition and zoning in on your target market. To help you find low competition keywords, try one of the many online keyword research tools.

#4 – Invest in Remarketing

Remarketing is the process of showing your ad to people who have already interacted with your website or brand. In other words, it places your ad in front of people who are more likely to click on it. Remarketing (sometimes referred to as retargeting) is ridiculously effective. On average, remarketing ads have a click-through rate that is ten times higher than typical display ads. They can boost your PPC ad’s engagement rate by a very significant margin and increase conversion rates. Overall, a remarketing tool can make your asphalt & paving PPC ad campaign more efficient. 

#5 – Craft Quality Landing Pages

Your PPC ads are only half the battle. You have to encourage the customer to take action once they have clicked on your ad. A quality landing page becomes a vital factor in your asphalt & paving PPC ad campaign. Here are some general tips for crafting an effective landing page:

  • Keep Content Relevant: The Content should be congruent with the statements and topics of the PPC ad.
  • Stay Above the Fold: Keep the most important information near the top of the page.
  • Include Alluring CTA’s: Your landing pages should always have strong calls to action: links or buttons encouraging visitors to take further action.
  • Write Well: Your landing pages should also be well-written, free of spelling errors, and to the point. 

Everything you Need for Effective PPC Ads

Here at Contractor Webmasters, we offer you complete PPC ad services. Our goal is to turbo-charge your asphalt & paving PPC ad campaign from local targeting to landing page optimization. We offer you the assistance you need from beginning to end, and customer conversion is always at the forefront of our efforts. Whether your business is new or well-established, call on us for PPC ad services that will take it to the next level.

Posted: | Updated: May 24, 2021 | Categories: PPC

5 Local SEO Tips for Plumbers (Updated Strategies for 2021)

Local SEO for Plumbers

Did you know that more than half of all customers’ experiences with a local company begin with an online search? That means that if you own a plumbing company, most of your leads and new customers are finding you through a search engine.

Now you have to ask yourself, “am I making it easy for customers to find me?” Local SEO for plumbers is vitally essential because plumbing is very much a local business. When people are standing ankle-deep in pooling water from a busted pipe, they aren’t looking at plumbers two counties over. 

Local SEO for plumbers is still as relevant as ever in 2021. Still, some things have changed. That’s why Contractor Webmasters wanted to update you, the professionals in the plumbing industry, as to the best SEO practices for plumbers in 2021. 

#1 – Unique Content for Service Areas

It can be a pain in the neck to craft unique on-page content for every city that you service, but unless you want to get penalized by search engines, it’s something that you have to do in 2021. 

Every service you offer in every different city you operate in should have its unique location page. For example, if you provide emergency plumbing repair services in San Francisco, San Bruno, Emeryville, and Oakland, you will need individual location pages for each of these cities. There are two main points of emphasis that you should be hitting for these location pages:

  • Local Keyword Optimization: “emergency plumbing repair in Oakland, CA” or “rooter service in Emeryville, CA” for example.
  • Unique Content: It may be tempting to switch out local keywords and city names and use the same content, but you will indeed be penalized for it. The content must be unique from one location page to another. 
Local Plumbing Content

#2 – Build Links

Link building is still a critical local SEO practice in 2021. A recent study showed that the top results in many online searches have 3.8 times more links to their site than the following top-ranking search results. So it’s clear that link authority still counts for a lot. However, link building is still something that DIY SEOers and professional marketers still have trouble with. Building a base of solid external links is relatively simple, though.

The best way to get started is by listing your plumbing business on review websites like Yelp, Angie’s List, and Houzz. If there are any local community resource websites in your area, you may be able to utilize those as well. Building a profile of local links will not only help people find your business; it will signal to Google that your website is worth indexing. 

Plumbing Link Checker

Source: AHRefs

#3 – Local Content Marketing

Up until recently, the concept of content marketing has had only a broad focus. In 2021 however, savvy marketers and business owners are refining content marketing practices for plumbers. Local content marketing should begin in the simplest terms: by incorporating local keywords into your content. 

Beyond that, however, you should be crafting content with a community focus. Create social media posts about a job you did at a popular landmark in the area. Write a blog that highlights the most common plumbing problems in your area. Or, do a live Facebook and Instagram story highlighting your involvement at a local event. 

If you notice, all of the above ideas are rife with local keyword integration. When you start to think of content with a local bent, you will find that it is much easier to shoehorn in the fundamentals like local keywords. 

Facebook Plumbing Post

#4 – Integrate Voice Search Keywords

An estimated 50% of consumers are now using voice search technology to conduct online searches. With this shift comes a shift in the terms used to find local businesses. People are using longer terms and phrases with voice search because it’s easier to speak fuller search terms than to type them. 

For example, on a desktop or even a phone, some people may type in simply “plumber near me” because it’s short, easy, and to the point. Voice search terms tend to be longer because it’s easier for people to be more thorough with their vocabulary. In a voice search, someone might say, “List of plumbers in my area.” 

These more broad search terms allow you to get in on the ground floor of keywords that are becoming more competitive. Consider integrating longer, more conversational keywords into your content to be seen by the growing pool of voice searchers. 

Google Voice Search

#5 – Optimize GMB with Posts

Google My Business now allows you to add posts to your listings. These work are like social media posts where you can highlight special promotions you are running, new services you may be offering, even snippets of your website’s latest blog posts. While these posts may not yet have an immediate impact on your local SEO rankings (emphasis on yet), they help your listing stand out from the crowd. 

You can still integrate keywords into these posts. Still, more than anything, they are a chance to highlight something unique about your plumbing business or to entice customers to choose you over a competitor. 

Plumbing Local GMB
Posted: | Updated: May 27, 2021 | Categories: Local SEO

The Content Writing Guide for Carpet Cleaning Companies

Carpet Cleaning Content

If you own a carpet cleaning business, you may wonder how effective web content can be for your business. The fact is, every business under the sun needs written content, and there are plenty of opportunities for compelling, sales-driving content for carpet cleaning businesses. 

You have to know where to look. Carpet cleaning content can be expansive and go beyond the specific service of carpet cleaning. Creating compelling and valuable content is also very important to the success of your business. 

The right carpet cleaning content will help your business get noticed, establish your company as an authority in the industry and help you convert more customers. Consider the following statistic: 70% of consumers reported that they prefer to learn about a company through blog content than through advertising. 

If you are not reaching out to your customers through content marketing, you are not reaching them at all. In the following guide, Contractor Webmasters will be providing tips to help you with something that many people struggle with: crafting compelling content. 

Establish Your Goals

It’s important to note that the goals of content writing are different for every business. Even among carpet cleaning businesses, you may be at a different scale than your competitors and, therefore, need other content. 

That’s why before you begin to compose content, you need to establish your goals. For example:

A Website that Converts

If you don’t already have a good carpet cleaning website, your first goal is to write website content that will require language that conveys the nature of your service, what your company offers, and tells your company’s story. You will also need to describe your services for your website clearly. 

Customer Outreach

If you are trying to reach more customers, you need content that provides value to someone who may or may not already be interested in carpet cleaning. eBooks, ad copy, social media posts, and blog writing comes in handy.

Customer Awareness

In most cases, a carpet cleaning business won’t have to rely too heavily on product descriptions. Still, you may want to promote a particular product or piece of equipment you use that sets your business apart. In cases like this, you can utilize the content writing category known as product reviews.

Email Marketing

Email marketing is still a powerful tool in 2021. However, emails are only as effective as those who write them. Email marketing content requires an engaging yet friendly voice. It also requires creativity to come up with headlines that will make the user want to open the email in the first place. 

Conversions

Suppose your goal is to convert more customers with written content. In that case, you will usually need to come up with compelling calls to action and landing page content that can pressure the right pain points for a wide variety of customers. 

Once you have narrowed your goals down to a few of these points, you can start concentrating on the specific kind of content you will need. Of course, there is always the possibility that you will need all of the above. 

Crafting Carpet Cleaning Content

With your goals in mind, you will now need to research your clientele and how they might find your website. You can use various online tools that help you identify and categorize customer personas to know who you are targeting.

Keyword research is also essential for SEO. While you never want to cram keywords into any piece of content you write, using the right keywords for the topics you are writing on will help your content rank higher. There are also a variety of keyword research tools you can use to help plan your topics.

Once you have done your customer persona and keyword research, it’s time to get writing. For blog posts, you will want to write about topics that are popular among your customer personas. Scour online reviews related to your subject to see the kinds of questions and problems people have and set out to answer them. Here are some more tips for crafting quality carpet cleaning content:

Be Expansive

While your industry might limit the number of topics you can pursue through blog posts, don’t be afraid to venture into related subjects. Carpet cleaning is a home service and usually goes hand-in-hand with home renovation, home staging, real estate prep, mold mitigation, and more. You can incorporate these topics into your blog content. 

Get Ideas

It’s not a crime to gain inspiration from your competitors’ written content. It often helps with the creative process. Please look at popular content (content that ranks high) from other businesses and try to emulate their style and topics. However, never plagiarize! You can run your post through Copyscape to ensure it does not infringe on any other published content in the online world.

Create a Calendar

Search engines love fresh content, and they prioritize it in their rankings. That’s why it’s beneficial to post new content regularly. It is helpful to create content or an editorial calendar complete with keywords and topics to keep yourself and your team on track and task. 

Use Alluring Titles

For blog posts, page headings, email marketing content, social media posts, and many other types of content writing, it’s crucial to hook the reader quickly. That’s why engaging titles that speak to the pain points or spark interest in the readers’ minds are essential. 

Posted: | Updated: May 27, 2021 | Categories: Content

4 Social Media Marketing Tips for Foundation Repair

Foundation Repair Social Media

You may think that social media is irrelevant to you as a foundation repair contractor, but nothing could be further from the truth. In reality, your competition is already leveraging social media to gain more customers and establish themselves as an authority in the industry. So the question you need to ask yourself is, “why aren’t I?”

If you do already have your foundation repair company set up on social media, the question becomes, “am I getting all I could be getting out of my social media presence?” It’s a valid question because social media can do a lot to help you reach out to customers and present your company and services in an attractive light. 

Whether you are just starting with foundation repair social media or want to fine-tune the campaign, the following post will be of particular interest. Of course, you can always reach out to us here at Contractor Webmasters directly to get immediate help with your social media marketing campaign.

#1 – The Basics

For those of you just starting with foundation repair, social media should be as expansive as possible. While the industry critically acclaimed Facebook and LinkedIn as the most effective social media platforms for professionals in the construction industry, you shouldn’t ignore other platforms like Instagram and TikTok. 

If you are trying to reach the millennial market which, consists of many first-time homebuyers with lots of questions, Facebook and Instagram may be your best bets. 59% of all Millennials are Instagram users, and Facebook still dominates millennial social media usage. 

Choosing your platforms when you start with foundation repair social media is necessary but try to cover as many bases as possible. Remember that you should be posting fresh content every week, so don’t take on more than you can handle. If you find yourself overwhelmed with 3 Facebook posts a week, don’t try to be present on every social media outlet. Remember that quality vastly outweighs quantity when it comes to social media marketing. 

Also, make sure that your staff is following all your social media accounts. Social proof is still a commodity, and you should tap into your built-in audience to get the ball rolling in terms of followers. 

Foundation Repair Social Media Icons

#2 – Find a Schedule that Works

Speaking of posting frequency, how often should you be posting on social media for optimal engagement? That depends on the platform and how many followers you have. Studies have shown that companies with a relatively small amount of followers don’t do well when they frequently post, while companies with 13k+ followers drive engagement with multiple posts per day. 

In general, though, you should be publishing at least 3 Facebook posts per week with a maximum of 5 per week. Your Twitter account should see at least three new posts a day, while your Instagram and LinkedIn accounts should get one new post per day. 

Of course, if you cannot come up with quality content to share that frequently, it’s better to tune the frequency down to a level that works for you. Try coming up with a posting schedule for yourself and your team. Start with Facebook and aim for three new posts a week. You can develop post ideas at the beginning of each week and implement them throughout the week. Once you get into a rhythm, you will find it easier to keep up with a schedule. 

Foundation Repair Facebook Post

#3 – Post Ideas

Quality content is the name of the game. Many contractors struggle with ideas for social media posts. In reality, though, there is a wealth of quality social media content available to you as a foundation repair contractor. Here are some social media post ideas to get your creative juices flowing:

Before and After Pictures

Pictures are always a go-to when you can’t come up with engaging topics. Before and after photos of projects are always a good idea for the construction industry. Snap quality photos of a job site or damaged foundation before you begin and then another afterward. People are always interested in the distinction between the finished job and the initial problem.

How To’s

How-to videos and posts are also viral. Of course, it would be folly to teach people how to repair a foundation, but you could compose posts about maintaining a foundation the right way. 

Employee Spotlights

Are there exemplary people within your organization? Do one or more of your employees have an incredible story to tell? Have you or anyone on your team ever overcome daunting odds? Consider your team a source for human interest posts.

Customer Stories 

Your customers are also a good source for quality social media posts. Share their stories and how you may have helped them. By showcasing existing clients, you can generate even more high-quality foundation repair leads in 2021.

#4 – Reach Out to the Influencers

Take a look at successful social media users in your industry. Follow them and engage with them. Creating relationships is a great way to start conversations with the most visible figures on social media within your industry. As they begin to engage with your brand, it will shed some light on your own company. 

Connecting with social media influencers may gain you some followers – including the influencers themselves. Remember that it’s all about exposure, so don’t be afraid to be active in the conversations of the most popular social media figures’ posts. 

More Visibility

Visibility in the digital age is essential. With the endless stream of information available on the internet, visibility becomes a commodity. Foundation repair social media is vital to online visibility, but it’s not the end all be all. 

Here at Contractor Webmasters, we can help you launch a successful social media campaign, but we can also increase your company’s visibility through other proven means like local SEO for foundation repair specialists. Our job is to get you noticed by more of your target market, so let us do that for you today!

Posted: | Updated: May 27, 2021 | Categories: Social Media

Marketing Tips for Garage Floor Coatings (Epoxy + Polyaspartic)

Epoxy Flooring Marketing

When you got into the specialty flooring business, you may have thought you wouldn’t have to deal with a lot of competition. That may be true in smaller markets. But you may be up against some stiff competition in your market. So how do you get your business to stand out among giants?

Crafty marketing techniques designed especially for niche markets like epoxy flooring contractors get results. Epoxy flooring marketing requires some creativity because you will need to draw people’s attention by looking for particular types of service. You have to consider your likely clientele and cater to their habits carefully. 

If you are new to epoxy flooring marketing, don’t worry. You have come to the right place. Today Contractor Webmasters will share some epoxy flooring marketing tips to help your business stand out.

Tip #1 – Focus on Client Needs

Ultimately, marketing your company will mean advertising it. To effectively promote your business, you will need to speak to the needs of your clientele. Think about the jobs you have been on in the past. Think of what your customers told you they wanted. Think about some of the questions they had for you before, during, and after completing the project.

These are the needs and concerns you will want to focus on as you market and advertise to your clients. For example, as an epoxy flooring contractor, you may cater to:

  • Homeowners: Homeowners tend to need epoxy flooring services for their garages – either to redo an old, ugly, and stained floor for a renovation or to turn their garage into a dedicated space of some kind. 
  • Business Owners: Business owners will need to make their space functional, safe, and maybe even attractive to customers. 
  • Both: Pretty self-explanatory (see both points above)

Any marketing or advertising efforts you make need to focus on conveying to your clientele that you can fulfill the needs we talked about above. 

Garage Floor Coating Google Autosuggest

Tip #2 – Emphasize Local SEO

Local SEO is one of the most critical aspects of epoxy flooring marketing because, after all, your business is a local one. Focusing on local consumers ensures a properly allocated budget. Local SEO is a powerful strategy for home and business service companies in the digital age. 

Consider the following statistic: over two years, Google saw a 900% increase in the frequency of “near me” searches. The frequency with which people are taking to the internet to find local businesses and products is immense.

Local SEO is so essential for epoxy flooring marketing. The first place to start is Google My Business. Go to Google My Business, claim your business and set up your profile as completely as possible. An optimized GMB listing will help you rank in the local three map pack which, dominates the local search rankings. 

Include locally-oriented longtail keywords in your website copy as well. Keywords like “Epoxy flooring in Macon, Georgia” and “Polyaspartic flooring in Mobile, Alabama” are good examples of local intent longtail keywords. 

Ensuring you have external links on the websites of other local companies, suppliers, and hardware retailers is also a grass-roots method of local digital marketing. 

Epoxy Flooring Local SEO

Tip #3 – Content Marketing

Not a lot of people know the ins and outs of epoxy flooring. Content marketing is an excellent way to:

  1. A) Educate people on what epoxy flooring is and how it can improve their properties
  2. B) Market your business in a manner that doesn’t seem like marketing at all

Most people prefer to learn about a business through content marketing like blog posts than by traditional advertising. In one study, 60% of consumers reported that a blog had influenced them in their purchasing decision. 

The takeaway: start an epoxy flooring blog! You can publish it right on your website. Blogs aren’t the only means of content marketing, though. People are increasingly becoming visual learners, so it is also beneficial to have video content on your site and your social media outlets. “How-to” videos are viral. You can post videos that educate people on how to properly clean/maintain epoxy flooring or inspire them to redo their flooring.

Epoxy Flooring Web Content

Tip #4 – Have A Great Website

Your website is your most valuable tool in epoxy flooring marketing. When done right, your website will garner epoxy flooring leads every month. But what makes a good epoxy flooring website? Here are a few of the essential elements:

  • High-Quality Pictures: Again, people are visual learners. They want to see what you are capable of and what you can do for their properties. 
  • Easy Navigation: If your visitors can’t get the info they need because your website is too complex, they will certainly click on a competitor’s site. For easy navigation, utilize a flat website architecture to allow visitors to access the pages they need to in 4 clicks or less. 
  • Quality Copy: All the copy on your website should be well-written and education or sales-oriented. There should be absolutely no plagiarism and nothing but accurate information. 
Garage Floor Coating Website

Effective Marketing for Your Epoxy Flooring Business

When you need the help of a professional, why wouldn’t you want someone who has experience in marketing epoxy flooring businesses? That is the kind of experience and expertise we can provide you with here at Contractor Webmasters. 

We have successfully marketed epoxy flooring businesses in their local markets, and we can do the same for you. We offer a full range of marketing services like PPC advertising, content writing, and local SEO, so jumpstart your business today.

Posted: | Updated: May 27, 2021 | Categories: General