Author Archives: Contractor Webmasters

Pressure Washing SEO: 2021 Guide

Pressure Washing SEO

Pressure washing SEO can help you grow your business. Don’t let yourself get caught up in the hype that you don’t need SEO for your pressure washing business. The fact is that all companies can benefit from an effective SEO strategy. And for a pressure washing business that depends on the local market’s patronage, you can’t afford to lose out on what SEO offers. 

And for those unfamiliar with SEO and what it can do for your business, allow us to provide a brief explanation. SEO (Search Engine Optimization) is a digital marketing strategy that helps your website and various online listings to rank higher on Google and Bing searches. For example, if you are on Google and want to find a nice Italian restaurant in your area, you might search a phrase like “Italian restaurants near me.”

You will likely get thousands of results, but you are also likely to only look at the results on the first and maybe the second page of search results. The restaurants that show up at the top of the first page are examples of businesses with good SEO. You want to be as near to the top of the first page of search engine results as possible because that is the prime real estate. 

It’s all about making your business more visible, and your business becomes significantly less visible if you are not ranked high. Search results that aren’t the top 3 results get clicked on just about 25% of the time, while the top 3 results hoard 75% of all SERP clicks. And the more clicks you get on your pressure washing business website, the more chance you can convert customers. 

But how do you get to the top of the rankings? The answer is pressure washing SEO. SEO is still the most effective and sustainable method of ranking higher in Google and Bing searches. 

And now that we have the basics covered let’s get into the details of how you can take your pressure washing business to the next level using SEO tactics.

Get your Pressure Washing Website in Order

One of your most valuable tools when it comes to pressure washing SEO is your website. Your website should be a magnet for search engine web crawlers, and there are various ways of making that happen. 

  • Images: Search engines love photos because consumers love pictures. They help search engines categorize and understand the content on your website better. Plus, they help get your website indexed on image searches. But they have to be high definition, quality shots that say something relevant about your business—considering posting images of past pressure washing jobs, before and after pics, and pictures of your crew and staff. 
  • Enhancing Security: Getting an SSL certificate can also boost your website’s ranking. An SSL certificate signals to search engines and visitors that any information exchanged on your website will be secure. Learn more about obtaining an SSL certificate
  • Enhance Speed: The concept behind this one is pretty simple: people will leave your website if it takes too long to load. Search engines may also omit your website from search pages if they perceive it to be too slow. If your website takes more than 5 seconds to load, it’s too slow. But you can try to compress your images, getting faster speeds from your web host and eliminating non-essential plug-ins to speed things up. 

Pay Attention To Off-Site SEO

Optimizing the content of your website is very important. And once you have your pressure washing business’s website in order, it’s time to look to other corners of the internet. The purpose of off-site SEO is to lead people to your business website from outside sources. Here are a few examples of the off-site SEO strategies that you need to implement:

  • Google My Business: Claiming your business on Google My Business can help you earn more customers because, according to a Bright Local study, 64% of online consumers use GMB to find businesses in their area. Make sure you claim your business on GMB. Also, fill out your profile as completely as possible, add high-quality images and make sure all of your information (street address, hours of operation, contact info, business name areas served, etc.) is correct.
  • Review Websites: Next up are review websites like Angie’s List, Yelp, and Houzz. Search engines also care about how your business is perceived by consumers, so having plenty of reviews to refer to from multiple corners of the internet helps. 
  • External Linking: Having links to your website on other websites is also very important in search engine ranking criteria and can help consumers find out about your business on their own. You can start acquiring external links by asking for them. Ask your local chamber of commerce or local business associations. Comment on industry blogs and request to insert your link in your responses. Start your blog and insert links to your pages in the content. 

Manage Reputation and Local SEO

Most pressure washing companies wish to rank locally within a defined service area. That area may span wide or narrow depending on your target consumer. Ranking in multiple cities can be difficult, and establishing a reputation throughout a widespread geo-map is even more challenging. Luckily, a software called BrandREVU does all of it automatically. 

With BrandREVU software, your mobile app performs geo-specific check-ins of each job, which get published directly to your most relevant webpage. It also sends automated review requests to the satisfied customer. Now you’re dominating your local service area without much effort. Each Contractor Webmasters client gets BrandREVU as part of their SEO package.

Utilize Content Marketing

Helpful, engaging, or informative content will go a long way in getting your website noticed by search engines. You can leverage your knowledge of pressure washing, it’s benefits, and techniques in a blog to entice or inform potential customers. Creating video content for Facebook Stories is another way to engage your local market and make them aware of your business. 

Posting helpful “how-to” videos on YouTube under your official business account is another suitable content marketing method. 

YouTube’s content is just the tip of the iceberg when it comes to pressure washing SEO. SEO for pressure washing companies is a multi-faceted approach to digital marketing, and here at Contractor Webmasters, we can help you traverse the SEO terrain and avoid some common pitfalls. Please find out how we can get your pressure washing business noticed by more customers today.

Posted: | Updated: Dec 17, 2020 | Categories: SEO

Carpenter SEO: The Preeminent Guide for 2021

Carpentry / Woodwork SEO Guide

What is SEO for Carpenters?

SEO for carpenters is search engine optimization implemented on behalf of local carpenters. The process may include refining on-page title tags, meta descriptions, keyword density, publishing new content, targeting additional keywords, and enhancing local reputation.

Why Carpenters Can Benefit from Search Engine Optimization

It’s never too early to start thinking about the future. And if you are a carpenter and haven’t implemented an SEO strategy to help get your website noticed, now is the time to take action. SEO can have a massive impact on the success of your business. 

The right SEO strategy will not only help you generate more leads (a must in the trades), but it will establish you as an authority in your local market. SEO can also help convert more leads and generate more sales. But there are many facets to SEO, and not all carpenters are marketing whizzes. 

But you don’t have to be a digital marketing savant to understand the concepts behind some of the most important aspects of SEO. If you want your business to thrive in the digital age, you have to know these concepts. 

And if you are looking to expand your already successful carpentry or handyman business, there are some strategies that you should be implementing. We will be covering all this and more in the following SEO for carpenters guide. 

Why is SEO Important in the First Place?

Have you ever searched for a business “near you” on Google or Bing? If you have, then you probably didn’t waste too much time clicking on a result. You more than likely clicked one or two or maybe even three of the top listed results, right?

You probably didn’t waste too much time going lower on the list or clicking the results’ 2nd page. Only a tiny percentage of search engine users ever do. So have you ever wondered how search engines determine which results get displayed at the top of Search Engine Results Pages (SERPs)?

That has everything to do with SEO. Search engines are always trying to index the most relevant results based on the user’s unique search phrase. They use specific criteria to determine which results are most appropriate. 

SEO is essentially the practice of making your website, business listing, or social media profile as relevant as possible. And why is that important? Because more clicks onto your website mean more leads. And more leads means more potential sales. 

SEO for carpenters has taken the place of physical mailers and, in some cases, even word of mouth referrals. It helps your business get noticed, which is essential in the trades. 

Which SEO for Carpenters Strategy Should you be Using?

Now that you know the impact that SEO can have on your carpentry business, it’s time to consider the routes you can take to rank higher on SERPs. Here are the least dispensable SEO strategies for carpenters and handymen businesses specifically:

  • Register on Google My Business: Google My Business (GMB) is one of the most practical SEO tools you could use. Consider GMB like your hammer as a carpenter. Registering your business on GMB will help you break into the local three-pack. The local three-pack is what shows up whenever someone searched “(blank) near me.” It usually includes 3 of the top results for businesses in the area the searcher happens to be. And according to a Bright Local study, 64% of surveyed consumers reported using GMB to find local businesses in their area. So, the big question is, “will your business turn up when someone searches’ carpenters near me'”?
  • Keyword Implementation: You may be wondering how search engines precisely determine the relevancy of a website to a specific search. There are several signals that web page crawlers look for when indexing pages for users but one of the most important of those signals is keywords. Keywords are the easiest way for web page crawlers to index websites. As a carpenter, doing some keyword research to find out which words and phrases people interested in carpentry/handyman work are using to find businesses is essential. Once you know the top-rated keywords, you can begin to implement them in your website’s copy (written content). 
  • Low-Competition Keywords: We mentioned top-rated keywords in the last point, but top-rated keywords are top-rated for a reason: everyone is using them. High-volume keywords are great, except for the fact that these keywords tend to be highly competitive. In other words, there is likely a host of other carpentry and handyman businesses out there using the same keywords in hopes of ranking higher in SERPs. The difficulty is why it can be especially helpful to rank for lower competition keywords. It may seem intuitive to use lesser-known keywords to rank higher, but it can give you a quick boost in web traffic. Think of it as zigging while everyone else zags.
  • Content Marketing: Content marketing is quickly becoming the number one priority of professional agencies because, quite simply, it works. Content marketing can boost your web traffic, lead generation, and help establish your website authority. Content marketing can consist of blogs related to your industry/market, how-to guides, white-papers, video content, and more. 
  • Reputation Management: As far as carpentry goes, reputation management boils down to online reviews. What is your business’s aggregate customer rating on Yelp and Angie’s List, and Google My Business? Are you getting enough reviews so that people can get accurate information about your business before becoming a customer? Are your current reviews being leveraged to generate more reviews? Online reviews are essential to your business’s success on the digital front, so these are all questions you need to ask yourself. 

The Contractor Webmasters’ Advantage

It can be a lot to take in – especially when you are running a full-time business. But that’s why we have tailored our SEO and digital marketing services to carpenters and handymen, specifically here at Contractor Webmasters. We can offer you an all-in-one solution to SEO for carpenters, digital marketing, and help you reach the top of the SERP rankings. Let us be your SEO partners.

Posted: | Updated: Nov 20, 2020 | Categories: SEO

Do Contractor’s Get a Discount at Menards?

Do Contractors Get a Discount at Menards?

Contractors no longer officially get a discount at Menards, although several programs accomplish the same result. Menards offers a contractor card, contractor rebate program, and volume pricing program, each of which help contractors save money on products.

Why Menard’s No Longer Has an Offical Contractor Discount

According to a former employee, Menards cut their contractor discount to bump their gross profits. They allegedly calculated that cutting the contractor discount would result in about an 88 million dollar annual profit. Of course, there’s no way to verify that this person is a former employee, so take their account with a grain of salt. Since Menard’s offers several other options for contractor discounts, it’s hard to believe that they’ve taken those measures.

Why Menard’s Discounts Matter for Contractors

Contractors do a lot of hard work throughout the week, and it makes sense to look for discounts on supplies and equipment. Mega-chains like Home Depot and Lowes offer forms of volume discount pricing, but what about Menards? At Contractor Webmasters, we like providing our clients with the top resources that empower effective services. So let’s review Menard’s contractor discounts:

Menards Contractor Card

According to Menards, their contractor card provides a 2% rebate on all purchases along with a chance to earn additional savings. Extra discounts may include exclusive manufacturer rebates between 1 and 10%. Cardholders can also claim as much as $300 for a round-trip airline ticket.

If that weren’t enough, Menards also provides employee cards, online account management, job ID (for billing purposes), and zero annual fees.

Menards Rebates

Menard’s offers contractor rebates with the use of the card mentioned above. If you have a contractor card, you can get 2% rebates on every purchase. You can also earn 1-10% rebates on additional products from exclusive manufacturers. You can even download the Mendard’s app for online account management.

Menards Volume Pricing

Menards provides both online and in-store discounts for bulk orders. Though the discount only applies to some items, the volume pricing is ideal for contractors purchasing supplies for more significant projects. Finding eligible products is straightforward, especially on their website. You can apply a search filter to show only products suitable for the discount. From there, selecting the green button offers you the required quantity for qualification. Once you meet that number, the price in your cart updates. 

When looking in-store, the bin tags will often highlight which products are eligible for volume pricing. You can also ask any team member for clarification. There’s no particular place to ring up your discounted products. Any check-out station will ensure that your products receive their proper discount with the volume pricing stipulation.

The Bottom Line for Contractors

Contractors should take advantage of cost-saving programs from chain stores. When working on larger projects, saving money on bulk orders is a significant plus for your business. These savings add up over time, and Menards may even contribute to additional savings or bonuses in the future. While supply savings are significant, it’s also great to save money on marketing with dirt-cheap SEO for contractors. Give us a ring to change your life.

Posted: | Updated: Nov 17, 2020 | Categories: General

SEO for Landscapers: The Premium Guide for #1 Ranking

SEO for Landscapers

The Premium Guide for #1 Ranking

What is SEO for Landscapers?

Landscape SEO is the process of ranking your website and other web assets on Google search results. Various elements encompass search engine optimization, including on-page, off-page, content, and technical.

SEO vs. Landscaping in 2021

There are certain parallels between landscaping and SEO. The goal of many landscaping projects is to make the property look more alluring to guests and customers. The purpose of any SEO efforts are essentially the same: draw more people to your website and company.

Landscaping should typically also make a lawn or outdoor area more functional. SEO is also concerned with helping people find what they need in cyberspace. But as a landscaper, you may find it easier to design and cultivate a beautiful outdoor area than to optimize your company website for search engines.

Nonetheless, SEO for landscapers is of critical importance. With more people taking to the internet to find local businesses than ever before, you need a solid SEO strategy for people to find your location. 

SEO can be a challenge if you are not a full-time marketer. Luckily, we are full-time marketers and SEO experts. Even more good news for all the landscapers out there: we specialize in helping landscape companies get noticed by their target markets. 

To that end, Contractor Webmasters put together a comprehensive guide that will walk you through SEO for landscapers and give you the best chance of reaching that coveted #1 search engine ranking.

The Importance of Keywords

A lot of SEO strategies start with keyword research related to your industry. For example, a relevant landscaping keyword might be ”re-sodding services” or “hardscape installation.” Keywords are essential for two main reasons:

  1. They Are Critical for Market Research – Knowing what keywords are trending (doing keyword research) gives you valuable insight into your target market.
  2. They Draw Traffic to your Site – Once you know the hot keywords related to your industry, you can begin to utilize them strategically in your off and onsite content. 

Keyword research becomes essential when you are building the content for your landscaping website. And luckily, several free keyword research tools will help you find the right ones to use on your landscaping site. Google Keyword Planner has many helpful features for DIY marketers, but Worktracker Scout and Soovle can also help you develop a long list of potential keywords to utilize. 

Off and Onsite SEO

We brought up the phrases “off and onsite SEO” in the previous section, and before we go further, we want to explain what these terms mean. Onsite SEO is any effort you make on your website to optimize it for online searches. Some examples of onsite SEO tactics include:

  • Keyword usage
  • Internal linking
  • Blogs and video content

On the flipside, off-site SEO refers to any strategies you implement to refer people to your website from other websites. Off-site SEO can include:

  • Registering your business on review websites (Yelp, Angie’s List, etc.)
  • Posting videos related to your business or industry on YouTube
  • Any social media marketing

It is essential to focus on both on and off-site SEO strategies to get maximum web traffic.

Content Marketing

Content marketing is emerging as one of the most effective tools for SEO. Content marketing entails creating something of value for your target market to draw them to your website, social media pages, online business listing, and eventually, to your company. 

Content marketing can include blog posts, video posts, live video feeds, whitepapers, social media posts, and more. Keyword research can help you if you don’t know where to start with content marketing.

Find the keywords that you want to rank for or ones that are trending and related to landscaping. Structure your content around that keyword. For example, if you want to rank for “flower bed installation,” you could make a video guide to install a simple flower bed and name the video “Flower Bed Installation Guide.”

Pretty simple right? The goal of content marketing is to provide something of value to your potential customers. Doing sound keyword research and learning what people are searching for regarding landscaping can help cultivate compelling and optimized content. 

Backlinks

Backlinks are a type of off-site SEO tactic. A backlink is any link not on your website, but that leads to your website. And Google prioritizes backlinks very highly when it comes to indexing sites related to any given search. 

That’s because backlinks signal to Google (and web browsers for that matter) that your website is an authority. If many other websites are referring to or citing your website for whatever reason, it shows Google that others trust and frequent your website and the content on it. 

But backlinks can be notoriously difficult to come by. A blog is usually the best place to start building a strong backlink profile. But there are more straightforward routes. For one thing, don’t just post blog content; be active on other landscaping blogs and forums. Comment, provide additional insight into the blog topic and ask the webmaster if you can include a link to your site in your comment.

You can also ask your local chamber of commerce and regional professional networks to include a link to your website on theirs. The more links you have pointing to your website out there in cyberspace, the better your rankings will be. 

Reviews and Reputation Management

Customer reviews are a huge part of SEO for landscapers because people emphasize online reviews now than ever before. And the more review websites you have your business registered on, the more chance you will have of getting lots of reviews. 

Start with the big ones like Yelp, Better Business Bureau, and Google My Business. But as a landscaper, you should also focus on home service review sites as well as Houzz, Angie’s List, and HomeAdvisor. 

But it’s not enough to get reviews. You have to actively manage your reputation by replying to as many reviews as possible. If you get a useful review, leave a reply like, “Thanks so much for the review and your business. We look forward to working for you again!” You can be more specific, too, and refer to the actual service that you rendered for the customer. 

It is also of utmost importance to your local SEO rankings to reply to bad reviews as well. Responding to bad reviews and letting the customer know how you intend to do better in the future without being overly apologetic is a great way to show that you care about the customer experience – and Google likes that.

Finish Strong

If you consider the topics that we discussed in this post, you will be well on your way to getting that top ranking. Implementing these tactics and focusing on these areas of SEO for landscapers is a great start. And if you want to finish strong and ensure that your website is a traffic machine, enlist our professional services.

We are Contractor Webmasters, and we offer specific digital marketing and SEO services for landscapers. Get in touch with us to reach the top of the rankings and stay on top.

Posted: | Updated: Oct 19, 2020 | Categories: SEO

Bail Bond SEO: The Premium + Essential Guide for 2021

Bail Bond SEO

For bail bonds companies, SEO is vital. SEO is how people who need your services will find you. And with Google taking an almost prejudicial stance against bail bonds ads, SEO becomes even more critical. Now that bail bonds companies can’t advertise on some of the largest digital platforms, SEO competition in this industry is at an all-time high.

As it stands, the first five results on all SERP’s hog almost 70% of the clicks. So as a bail bondsman, you must ask yourself one simple yet profound question: is your website showing up as a top 5 result? It’s a question that not many people like to ask themselves because only a select few will be able to answer favorably.

The limitations of bail marketing are why Contractor SEO Webmasters put together today’s guide. The fact is that there are people out there who need help for incarcerated loved ones. They will search for that help when it’s needed. And for you to be visible when these people search for help, you need to follow this bail bond SEO guide.

Step 1: Getting your Google My Business Page in Order

Have you ever searched for an Italian restaurant in your neighborhood using Google? Or maybe you were craving for Chinese food. If so, you are probably familiar with the business map that Google pulls up when someone searches for local businesses. 

The results on this map are all businesses that registered on Google My Business. If you noticed, the results on this map are the first thing that pops up whenever someone performs a search with local intent using Google. 

The importance of a Google My Business profile should be getting clear to you now. If you want to be a top result as a bail bonds company, you need first to claim your business on Google My Business and make sure that it is optimized.

Claiming your business is relatively straightforward. But optimizing your profile takes a little more time and effort. Once you have your page set up, make sure you have addressed the following:

  • Consistent Business Name – The business card you give to people in person should bear the same business name as the name on your Google My Business page. The business name you have listed on your official website should be the same as the one on your GMB profile. Spell your Facebook business name the same way it is on your GMB page. Get the message yet? Google will omit businesses that have inconsistent name listings across multiple platforms.
  • Consistent Contact Info – Much like the point we just discussed, your phone number, email fax, and other contact info you list must be compatible across all concerned platforms.
  • Safety Measures – These days, a good GMB profile will include precautions to keep customers safe during the pandemic. List social distancing efforts, mask enforcement, and any virtual services you offer on your GMB page.
  • Business Info – Provide a detailed description of your business, including its history, business hours, and the services you offer. Also, be sure to include links to your social media pages.
  • Images – Having plenty of pictures of your office, your staff, and yourself will help Google index your listing on relevant searches.

Step 2: Optimize for All Platforms

Here is an essential question for you to ask about your website: is it responsive and accessible across all platforms? Most people spend less than 15 seconds on any given website, which is terrible news for bail bond companies because 15 seconds is not long enough to set up an appointment. 

So if your site is slow to load on desktop or mobile devices, potential clients are likely to leave before making any more progress in the conversion funnel. That’s why it’s so important to make sure that your website is not only responsive; but accessible on mobile devices as well.

Ensuring that you are using JPEG files for all the images displayed on your site and that they are under 70kb each will help. But you may need to enlist the services of professional designers for things like browser compatibility, schema markup, and mobile site optimization – all of which will enhance the performance of your website across multiple platforms. 

Step 3: Become an Authority

Google is all about providing the most relevant and quality search results possible. Frequently, Google will index the website with the most authority, and backlinks are a great way to establish dominance. But backlinks can be hard to come by, especially if your website is new. Here are some ways you can start building your backlink profile:

  • Start a Blog – A blog should be part of your content marketing strategy anyway, and you can leverage yours to create backlinks for your site. Post quality, insightful content that provides value to the reader, and others will likely generate a link to your site independently.
  • Backlink Research – You can use online search tools to find out where your competitors are getting their backlinks. Data helps you focus your efforts on sites and organizations that are likely to create a backlink for you.
  • Be Active – Comment on other bail bonds industry blogs and become active in the online community. You may be able to post links to your site on other industry sites. 
  • Local Organizations – Local business organizations like chambers of commerce may be willing to create a backlink to your site. 

Step 4: Reputation Management

This last step sort of goes hand in hand with step 3, but it’s more about your direct interaction with clients. Reputation management is a considerable part of bail bond SEO. The most effective method for establishing an excellent online reputation is getting reviews from customers. 

That’s because Google considers reviews to be very important when indexing websites. It is essential to claim your business on GMB, it is also necessary to do the same for online review websites like Yelp and the Better Business Bureau. 

Another great way to start getting more reviews is by creating a Google review button or link and embedding it on your site or including the link in emails and social media posts. Never be afraid to ask for a review of your business in person. Exercise common sense, however, since satisfied customers are the ones who leave positive reviews.

Dominate Local SEO

Bail bond SEO is more critical than in other industries due to the limited advertising opportunities. It would help if you were sure that you have an effective strategy to survive in this competitive industry. And while there are things you can do on your own to conquer the local rankings, everyone needs a little help. 

Here at Contractor SEO Webmasters, we specialize in helping bail bonds companies dominate local rankings. We offer a complete range of SEO and digital marketing services to give your business the edge it needs. Contact Us today to learn more.

Posted: | Updated: Oct 1, 2020 | Categories: SEO

5 Superior SEO Strategies for Local Pest Control Companies

Pest Control Companies SEO (Blog Cover)

The point of pest control SEO is to drive relevant traffic to your website and generate leads. If you see a high bounce rate on your website, then your SEO strategy is not sufficient. A high bounce rate can result from several things – slow loading speeds, irrelevant content on the landing page, etc. But if you have taken specific steps to address these problems, then the culprit is most likely your overall SEO strategy.

If everything seems to be in order and you aren’t getting the conversion rates you want, you will probably not get relevant traffic. In other words, people are visiting your site that has no intention to hire a pest control technician.

The most successful local pest control companies have carefully contrived local SEO strategies. In the following post, we are going to be going over some of those strategies and what they entail.

1) Mobile Optimization 

People are using their mobile devices to browse the internet and search for local services more than ever before. And this is not a new trend. Since 2009, mobile internet usage has ballooned to 51% when compared to desktop browsing. More than half of the population uses mobile devices to browse the web, and that number projects to trend upward. If this doesn’t convey the importance of mobile site optimization, nothing will. You have to make your site accessible and easily navigable for mobile devices. If 51% of the internet population can’t get the information they need on your website because they are using a mobile device, you will be losing out on a lot of business.

2 ) Google My Business Listings

You may be wondering why Google My Business is so significant compared to other online business/customer review websites like Bing for Business or Yelp. And in no way are we saying that you should not have your business listed on those and other websites like them. But Google My Business is an essential business listing site to register your pest control business. That’s because Google owns 90% of the search engine market. There 63,000 searches performed on Google every second. Google will prioritize Google My Business listings to the millions of people who use it every day, so you can’t afford not to set up your GMB page. 

3 ) An Effective Keyword Strategy

If you have paid any attention to SEO over the past decade, you already know the importance of keyword usage. But a lot of DIY and professional marketing teams overlook the value of different types of intent. Of course, you should have keywords that speak to the people who are ready to pay for pest control services. But including these types of commercial intent keywords alone is shortsighted. Keywords with research and educational intent are also important. Keywords like “how to keep ants away” and “how much does tenting cost” are good examples of keywords with research and educational intent. While they may not result in immediate sales, they cultivate future leads for sustained growth. These keywords are also best used in a content marketing strategy, which leads us to our next topic.

4) Content Marketing 

Professional marketers agree that content marketing is the key to an effective SEO strategy. 78% of chief marketing officers surveyed say that custom content is a top priority in their marketing strategies. Custom content is a great way to engage your audience, establish yourself as an authority, drive more organic traffic to your site, and ultimately cultivate new leads. If you currently have no content marketing in place, the simplest way for a pest control technician is to start a blog. Use your unique knowledge as a contractor that offers a very essential and specialized service to develop exciting content. Think about what people want/need to know about pests and pest control. And if you are not the best writer or don’t have the time to crank out fresh content every week, consider outsourcing to a marketing team or freelancer. Blogging is a great way to incorporate commercial, research intent, and educational intent keywords to help your SEO ranking.

5) Technical SEO Audit

When marketing your pest control business, you can’t be afraid to take a fearless inventory of your strategy. Test the speed of your website often. Pay close attention to how much ROI you are getting on your SEO investments. And most of all, don’t be afraid to change things up. Here are some of the most important things for you to keep a close eye on:

  • First Contentful Paint – First contentful paint refers to the speed at which your site begins to load on a visitor’s device. It’s important because it has a direct effect on your bounce rate. 
  • Site Architecture – The Google web crawlers need to index every part of your website to pull it up when users perform a relevant search. If you don’t have precise link mapping or if your site architecture includes dead ends (pages that don’t link to any other page), you are less likely to rank high on searches. A flat architecture is the best way to go in many cases, but ensuring you have excellent and linear internal linking is also crucial.
  • Loading Speeds – People won’t wait around for pages to load. There are plenty of other pest control options, and the internet makes it easy to find. So you have to make sure all your website pages are loading quickly. You may have to change servers or upgrade your service.

Rank Higher

If you are questioning your SEO strategy, the best thing to do is to ask a professional. Here at Contractor SEO Webmasters, we specialize in helping pest control contractors rank higher and generate more leads. Let us develop a superior SEO strategy for your business today. 

Posted: | Updated: Sep 23, 2020 | Categories: SEO

6 Surefire Methods to Generate Limousine Leads in 2020

Limousine Leads (Blog Cover)

Leads are vital to any type of business. Leads help you generate organic revenue and are much less expensive than trying to create new customers out of thin air. That is called customer acquisition and its cost can be tremendous; especially when you compare it with generating organic leads. But what are leads exactly?

A lead as they pertain to the luxury private transportation industry is any customer who is already interested in limousine services. In this industry, a lead can also be another business like a wedding planning business, event promotion business, or a client services business. These are the kinds of people and organizations that you need to be reaching out to because as natural leads, they are the ones most likely to use your services. 

In the following post, we are going to be sharing with you some tactics that we have personally seen work for limousine company lead generation. Here are Contractor Webmasters, we work in a wide variety of industries and we know which strategies work and which ones don’t. To help you drum up business, take a look at these limousine leads tips.

1) Organic SEO

By far, the most effective method for generating limousine leads is investing in organic SEO for limo drivers. Your best friend when it comes to finding customers is Google. That’s because 46% of all Google searches are for local businesses. That’s almost half of the average 5.6 billion Google searches being conducted every day! Ok, we did the math for you. That comes out to 2,576,000,000 searches for local businesses every day. SEO will get you noticed by more of those local business searches. And someone who is conducting a local search for limousine service definitely qualifies as a lead.

2) Pay Per Click

Pay per click marketing is a form of paid advertising. With this method, you will essentially pay a small fee for every time your ad is clicked on. The main advantage of pay per click marketing is that search engines will place your link at the top of relevant searches no matter how optimized your website may be. In that sense, it is a form of inorganic lead generation. But why is it important just to have your link placed at the top of search engine results pages? Because the top 3 results hog 75% of all clicks on search engine results pages. That means more eyes on your website, more leads, and more chances for sales conversion.

3) Be Present on Social Media

In the digital age, you can’t afford not to have your business on Facebook and Instagram. Aside from sharing pictures of cats, social media platforms present a valuable limousine leads generation opportunity. Think of social media as a means to connect with existing leads and to get non-leads interested in renting a limo. Pictures of smiling teens at prom in front of one of your limos are a great way to say to non-leads, “a limo is a great way to make memories.” Post videos of events that you have provided limo transport for on Instagram. Engage people on Facebook with questions like “what would your ideal wedding be?” While not everyone will be in the market for a limo transport service at all times, having a strong presence on social media presence will remind people that you are capable of providing that service when the time comes.

4) Yelp

Yelp and other review sites are crucial for limousine transport company lead generation. Limousine service is a customer service-oriented business. And people look to reviews now more than ever to inform them on which businesses are worth the trouble. Make sure you claim your business on Yelp, Google My Business, Bing for Business, and other review websites so that people can see what kind of service they can expect from you.

5) Trade Shows

Yes, even in the digital age, trade shows are still a great way to generate leads. Trade shows are especially lucrative for B2B (business to business) lead generation. In fact, trade shows are the second largest source for B2B revenue generation. A transportation or hospitality industry trade show is a great opportunity for potential leads to put a face to your business and for you to get lucrative contracts from other businesses. Trade shows are also helpful because, as far as the transportation industry goes, no one attends one who isn’t in the market in some form or another. In other words, you are likely to encounter nothing but leads and potential leads at a trade show.

6 ) Personal Contact

If you are new in town, make sure you look up every local high school, wedding planning company, and winery in the area. Make some facetime with them and let them know that your services are available to their students, clients, and patrons. Ask if you could leave business cards at their front desks and be sure to hand out as much literature as possible.

Get Help from Contractor Webmasters

Let’s say for example you have just started your limousine transport business. You want to tell as many people in your city that you are available for fabulous rides. You spend $500 distributing leaflets and direct mailers to everyone in the city. But only half of those people would ever be interested in limousine service in the first place. That means that $250 of the money you spent went to waste.

In the digital age, there is always a more efficient and cost-effective way. With digital marketing services from Contractor Webmasters, you can make the most of your marketing dollars and generate your own leads. These leads are exclusive to your business and create a sustainable streamline of customers. Invest in your limo company’s long-term future with a full-service marketing agency that caters to your specific needs.

Hiring professionals is a wise decision. We can streamline all your digital marketing efforts to generate the most limousine leads. Our services include local SEO, web content, and more. You pay month-to-month and are never tied into a long-term contract.

Electrician SEO Guide: Rank #1 on Organic and Local Maps

Electrician SEO

As an electrical contractor, you probably aren’t conducting business across state lines. You may not even be crossing county lines. As such, your electrician SEO efforts should have a local focus. Local SEO is vastly important to most contracting industries and electrical is no exception. You need to be able to stand out in your local market because it’s the people who live in or near your city that will be calling to request your – or your competition’s – service. 

And if you want to put a figure to how important local SEO for electricians is we refer you to the following statistic brought to us courtesy of Social Media Today: 46% of all Google searches have local intent. That’s nearly half of the 5.6 billion searches performed on Google each day. That’s a customer pool that you simply can’t afford to miss out on. 

And we don’t want you to miss out on it. Here at Contractor SEO Webmasters, we stake our reputation on helping contractors of all kinds get noticed and stand out in their local markets. Local electrician SEO is our specialty and we want to share with you a guide that you can utilize for a strong local SEO campaign. 

Tips for Ranking on Local Searches

There are a handful of steps you can take right now as an electrical contractor that will ensure that your company website will show up on local searches. Here are the most effective:

Optimize your GMB Page

Your Google My Business page is your golden ticket to showing up in the Google Local 3 Pack – but only if you keep it optimized. Google will not index your GMB page if its crawlers deem it out of date or can’t decipher the information on it. Be sure to update the information regularly and make sure that your location listings are consistent with your physical address. Providing a brief description of your business, some high-quality photos of your staff or your work, a link to your website, and your hours of operation will also boost your index chances.

Landing Pages for Multiple Locations

You may have more than one office or service more than one area. If so, you need to have separate and specific landing pages for each of your locations. If you don’t, search engines will have a harder time pulling up the correct information when someone does a local search – decreasing the chance that your site gets indexed. Create multiple landing pages for each location and area you serve. Also, make sure that addresses are listed consistently across all your pages.

Matching Information

One of the simplest mistakes that DIY SEO marketers and business owners make is having inconsistent information across multiple platforms. For example, let’s say your company name is “Francis & Sons Electrical, LLC.” Now let’s say you have business listings on Yelp, Google, and Angie’s List. Your name and your company info (telephone number, website address, hours of operation, etc.) have to be consistent on all platforms. Your local rankings will be hurt if say, your company is listed as “Francis & Sons Electrical, LLC” on GMB but is spelled “Francis and Sons Electrical, LLC” on your website. Leaving off the “LLC” (as many companies do) will also confuse search engines and make it less likely that your site will appear on local searches.

Reviews as Ranking Factors

Google and other search engines use certain criteria by which their algorithm’s judge relevancy. One of these criteria, or ranking factors, is customer reviews. For Google, reviews make up 15.44% of the ranking factors for local pack ranking and finder rankings. This makes reviews the 3rd largest local ranking factor behind only relevant Google My Business listings and link signals. Translation: getting customer reviews will help you rank locally. Adding reviews to your GMB page and other platforms will also help your listing take up more space on local SERPs – not essential for local SEO but it certainly helps your listing stand out more.

Back Linking

Backlinking is something that a lot of webmasters struggle with. But backlinks, also known as inbound links, are important because they signal to search engines that you have quality content to offer that other websites have vouched for. Needless to say, this all means that the more backlinks you have, the better you will rank in local searches. But again, acquiring them can be difficult. Try starting out with organizations that you are already a part of. Maybe you are a member of your chamber of commerce, trade associations, or local union. Get in touch with these organizations and ask them to include a link to your website on theirs. You can also use a backlink tracking service to see where other electrical contractors are getting their backlinks.

Local Social Media

Creating posts with a local focus on your Facebook, Instagram, Twitter, and other social media platforms is also a proven practice to boost your local electrician SEO. If you attend local events, be sure to let your followers know that you will be in attendance, including all appropriate hashtags and take high-quality photos and post them with the appropriate tags. Try to create content that includes the city and state name of your local market so that search engines can easily find it. A Facebook post like “Great places to buy a generator in Tacoma, WA” would be a good example of a social media post that will signal local search engine crawls. 

Professional Local SEO Service

At the end of the day, the most beneficial step you can take towards boosting your local electrician SEO rankings is working with professionals. Having a dedicated team behind you, staying abreast of the frequent search engine algorithm changes, and making sure that you get real results from your SEO and marketing investment will make all the difference for your electrical contracting business. Get in touch with our team to get started. 

Posted: | Updated: Jul 30, 2020 | Categories: SEO

Junk Removal SEO Guide: Dominate Local Rankings in 2020

Junk Removal SEO

The goal of junk removal SEO is to rank your business on Google search results. That can come in the form of a website, business listing, or other web entity. Contractor Webmasters is going to guide you through the SEO process and help you generate exclusive contractor leads for your company.

Back in the ’80s if you were clever enough to start a junk removal business, you would have found yourself in a pretty empty marketplace. Junk removal is a relatively new industry. While people have been hauling away junk for other people probably since the dawn of man, it has only been a profitable business for about 40 years. 

Back in the 80’s you wouldn’t have had to spend too much on advertising and marketing because you most likely would have been the only game in town. That is not the case today. Junk removal companies are springing up left and right. A lot of people start their own junk removal businesses because of the relatively low upfront cost to start one. In essence, all you would need to start with is a truck and maybe a few helpers. Because of the perceived ease of startup and the fact that the junk removal and waste management industries generate $10 billion in payroll revenue each year, the junk removal space is now more crowded and competitive than it’s ever been.

So how do you make your business stand out and thrive in this bustling market? In short: local SEO. Local SEO is the key to dominating your local market and giving your business the best chance to thrive. In the following post, we will be going over some essential tips for effective junk removal SEO as well as answering some of the most important questions about junk removal SEO. Starting with…

Why is Local Junk Removal SEO Important?

First and foremost, you need to understand why local SEO is so important to the success of your business. The fact is that you have to make room in your budget for SEO and marketing to be able to thrive in the digital age because…

Almost Everyone Uses the Internet to Find Local Businesses

According to Bright Local, 86% of consumers use the internet to find local businesses. That includes local junk removal businesses. If your business is not showing up on “near me” searches, you have a serious SEO problem that needs to be addressed. 

SEO Drives Sales

Strong SEO gives you more chances to convert customers. According to Chitika, the top-ranking Google search result receives 33% of the SERP click traffic. That number drops to 18% if you are the second organic search result. That’s a difference of almost half the click traffic. Dominating local searches can boost your sales by a significant margin.

Strong Ranking Builds Trust

When someone sees your business ranked first on SERP, it instills in them a sense of trust. People tend to perceive high-ranking businesses as professional, reliable, and one that is popular. This helps people feel more at ease paying for the services of the business in question.

How to Dominate Local Rankings

Now that you know why local junk removal SEO is so important, it’s time to start taking some action towards upping your SERP rankings. Here is your guide for dominating your local rankings:

Strong Link Building

This tip sort of goes hand in hand with the last item on our list of reasons why local SEO is so important. Having plentiful off-site links to your website will show Google that your business is trustworthy. It has a lot to do with the criteria by which Google ranks pages. The fact is that backlinks are one of the most important ranking factors on Google. Google and other search engines use the number of backlinks (links on websites other than your own that lead to your website) your website has in their ranking process. But backlinking is something that a lot of businesses struggle with. Try asking any associations or organizations (chamber of commerce, local unions, professional networks, etc.) that you are already a member of to add a link on their site to yours. Posting quality blog content is another way to get backlinks to your site.

High-Quality Pictures

It’s important for people to be able to put a face to any business they are considering patronizing. Start snapping some high-quality pictures of your trucks, your crews, and your job sites and post them to relevant platforms. Adding high-quality photos to your Google My Business listing for example can help you rank in the local 3 pack. And posting pictures with localized captions and tags to your social media pages is a good way to get indexed in local searches. 

Ask for Reviews

It is very important to get used to asking for reviews – especially if you run a new junk removal business. Reviews account for 15.44% of local ranking factors for Google. That doesn’t sound like a lot, does it? But it really is. In fact, it’s the third most important local ranking factor for the Google algorithm. Having reviews on your Google My Business page, Bing for Business page, your Yelp account, your Angie’s list account, and other review websites will definitely boost your local SEO rankings.

Accurate Information

One of the most common and avoidable blunders business owners make is having inaccurate information on their digital business listings. For example, you may have your company name spelled slightly differently on your GMB page than on your Angie’s List account. This can hurt your local rankings because the GoogleBot can’t reconcile the difference and will leave you off SERP’s altogether. This is something you can do right now to improve your junk removal SEO. Go to all of your digital business listings and make sure that they all have the correct business address, website address, business name, phone number, and hours of operation.

We can help you rank higher here at Contractor SEO Webmasters, it is our business to help service contractors like you rank higher on local searches. We utilize innovative software, organic SEO tactics, proven digital marketing strategies, and modern technology to make sure your business stands out. Contact us today.

Posted: | Updated: Jul 27, 2020 | Categories: SEO

8 Amazing Pest Control Lead Generation Techniques for 2020

Pest Control Lead Generation Techniques

One of the aspects that differentiate successful businesses from unsuccessful ones is lead generation. The ability to generate quality pest control leads is what separates the big dogs from the little puppies so to speak. But generating leads can be very difficult and it seems that every industry has a specific method for drumming them up. In the same breath, not all leads are valuable to businesses which makes the process more complex. Anyone platform can claim a phone call or email inquiry is a lead, but that doesn’t make it a relevant one.

The pest control industry is one such industry. As a pest control contractor, you provide a certain, essential service. But if you don’t know how to rack up new leads, your business could be floundering; essential or not. And here at Contractor Webmasters, we are always looking for ways we can help all the contractors out there flourish. So today we want to share with you a list of lead generation tips specific to the pest control industry. If at any time you would like to get started with our digital marketing and SEO services.

1 – Study your Clientele

Being aware of who it is that’s using your services and which of your customers tend to spend the most is the first and perhaps most important step you will take in pest control lead generation. Knowing who is most likely to use your services will inform all of your marketing moves and allow you to use your budget more efficiently. For example, if most of your clients are in the commercial sector, make sure your website is appealing to business owners. Appealing to your current clientele will in turn drum up more promising leads.

2 – Utilize Infographics

There are a lot of technical questions that flash through a person’s brain when they suspect that they have an insect or rodent infestation. They are looking for answers to a great many questions and as Miss Details points out, infographics are a great way to convey lots of technical information in a way that is easily absorbable. A good idea for a pest control industry-specific infographic would be one that details the health risks of rodent and insect infestations. The combination of images and textual information makes it easy for the reader to get the information they need and turn into a hot lead for your business.

3 – Register on Review Sites

If your business is not already listed on Angie’s List, Yelp, Google My Business, and other review platforms; that’s something you need to do right away. According to CompuKol Communications, customer reviews are 12 times more effective for generating leads than service descriptions and other marketing methods. If a person cannot read about the experience they can expect from your business from other customers, there is no chance to turn them into leads. Listing your business on high-quality review websites also signifies to potential customers that your business is legitimate, professional, and trustworthy.

4 – Design your Website for the Industry

The pest control industry is unique. As such, your website should also be unique. As a pest control technician, you have certain licensing, product/process certifications, and maybe even some industry awards. Make sure you have a page on your website where a visitor can see evidence of these accomplishments. Also, make sure you have an online appointment scheduling tool to make it easier for customers to use your services. Remember that your website is one of the most powerful pest control lead generation tools in your arsenal. It should be enticing, easy to navigate, and provide visitors with all the information they need to consider using your services.

6 – Post Quality Content

As a pest control contractor/technician, you have a very valuable skillset and knowledge that people need. You can leverage this knowledge to make your website authority, make it more popular, increase its crawl budget, get it seen by more people, and generate more leads. A blog is a great way to share your knowledge and provide informational value to visitors. Quality blog posts have engaging content that generates comments on social media. Reaching more people through content that would not otherwise land on your website is incredibly valuable for both organic search and sharability.

7 – Exercise COVID Safety Precautions

This tip is topical and relevant to the times we currently find ourselves in. The fact is that the COVID-19 pandemic has a lot of people wary about having people in their homes. The pest control business is predicated on on-site service and inspections. So for pest control lead generation in the age of COVID, it is imperative that you let your customers know what steps you are taking to keep them safe. Make a bulleted list of COVID-19 safety precautions your business has implemented and posted it on your website and your Google My Business page.

8 – Take the Time for Trade Shows

There are plenty of trade shows and pest control industry events to attend. In fact, the National Pest Management Association has a list of such events posted on their website. But why should you attend a pest control trade show? Trade shows and events are a gold mine for lead generation. You can network with lots of people who may not frequent online communities or utilize organic search the way that others do. Networking may not pay off immediately but as your network grows over time, you will form a sustainable channel for leads moving forward.

Pest Control Lead Generation Help from the Pros

Digital marketing for contractors of all kinds is our business. And you better believe that includes lead generation. Here at Contractor Webmasters, we can help you generate more leads for your business organically. Through a concerted and specialized digital marketing and SEO campaign, we can garner more attention for your business and make it easier not only to generate leads, but to convert them.