Creating a Funnel for Contractors: 3 (Essential) Steps for 2024

Blog Cover for Creating a Funnel for Contractors

Creating a funnel for contractors may be easier than you think. Most business owners don’t even know they already utilize some sales funnels.

The term funnel really just gives a name to something that already exists. Anyone who sells a good or service inherently employs some type of sales funnel.

The important thing, though, is to evaluate it, see where there is leakage, and see where it can be more potent and effective. 

In the following post, Contractor Webmasters helps contractors by giving you some essential pointers on creating a custom sales funnel tailored to your business and clientele. 

What Is A Contractor Sales Funnel?

A sales funnel is the process that your customers go through before making a purchase.

If you are a home service contractor, your sales funnel may look something like this:

  • A homeowner looks for renovation services online
  • They see your business and click on it
  • They get your contact info from the site and call you
  • They schedule an appointment
  • They make a purchase for your services

A sales funnel essentially moves the customer along the buying process. The end result, of course, is a purchase. Seems simple enough, right? It’s not. That’s because not everyone’s sales funnel runs so smoothly.

Somewhere along the process, you may be losing the customer’s attention. That’s why it’s so important to evaluate the effectiveness of your sales funnel and shore it up so you aren’t losing prospects in the process. 

Step 1: Getting the Customers’ Attention

Getting the customers’ attention is something that business owners and marketers struggle mightily with. However, the internet has made things a bit easier for everyone trying to get notices. 

Here are some tips on how you can get leads to enter your sales funnel:

Description of Funnel Step One With Text Describing Getting Customers' Attention

Google Business Profile

Perhaps the most important review site of all is Google. Google Business listings show up in nearly 30% of all first pages of online search results because they are included in Map Pack results.

So a Google Business Profiles will expose your business to more consumers in your area.


Following the best SEO practices will broaden the stream of customers flowing into your sales funnel. For example, suppose you rank for relevant keyword terms on Google search.

In that case, you will attract more people into your sales channel and ultimately gain more customers.

Review Sites

Review sites like Houzz and Angie’s List (now simply called Angi) are essential for contractors who want to drum up new leads.

Over 6 million active users are on Angie’s List alone, so it’s one of the largest forums for homeowners looking to connect with contractors in their area. 

Step 2: Compel the Customer to Action

The initial goal is to get people onto your website. From there, they need to see the compelling copy and offers that spur them to take action by making an appointment or scheduling an estimate.

Here are some ways you can encourage website visitors to take action:

Graphic Describing Funnel Step Two Which Mentions Compelling The Customer Action

Foster Engagement

It’s helpful to take stock of the most popular services for your business so you can implement those at the top of your sales funnel and attract as many prospects as possible.

Offer Solutions

In general, your website needs to provide solutions to consumer pain points. So, first, think about the problems that may have prompted the visitor to seek out your services.

Then, include content that expresses how you can remedy that problem. 

Feature Contact Information

It’s also imperative to make it easy for customers to find the information they need.

That’s why it is wise to invest in top-notch website design that will make your website easy to navigate and display urgent calls to action throughout your website.

Step 3: Closing the Deal

When creating a sales funnel for contractors, make it easy for the customer to contact your business. Make sure there is always someone ready to answer phone calls.

Investing in chatbot software could also help you convert more leads during non-business hours. 

Here are some options to consider when closing the deal:

Graphic of Funnel Step Three Describing Closing The Deal

Email Follow-Ups

Automate your email marketing system to send emails to people who reach out to your business. This is a great way to secure a lead and pin down an appointment time. 

Deal Sweeteners

Another way to close the deal is by offering free estimates or inspections for some of your most popular services.

Of course, you will already have a hot lead on your hands at this point, but it never hurts to give them that last extra push to seal the deal. 

Timed Offers

Limited-time-only offers and discounts can ensure a prospect takes swift action. However, some people just need a slight incentive to take the final step of your sales funnel.

Be careful not to overdo it, or you may dissuade someone from investing in your services. Make sure your messaging creates urgency but remains optimistic.

Invest in Your Contractor Funnel in 2024

Invest in funnel-building services from Contractor Webmasters to jumpstart your contractor lead generation in 2024.

Our system produces consistent exclusive leads through SEO, Local SEO, and website design. 

Our services include reputation management software; DataPins so that you can expand your online presence throughout your service areas.

Get more customers from a more comprehensive geographic range and convert them into paying customers.