Author Archives: Contractor Webmasters

Sprinkler Repair SEO: 4 Reasons to Optimize Your Website

In 2024, sprinkler repair SEO is essential and lucrative for irrigation contractor experts.

Why? Because it is a specialized service, SEO lends itself well to businesses that provide a niche in a less saturated industry.

SEO and sprinkler repair, therefore, go hand-in-hand. SEO can be effective for businesses that offer sprinkler repair because it targets consumers already in need of your services.

Compare that with other outbound marketing strategies like cold-calling or print advertising, which, more often than not, fall on deaf ears.

SEO also has a high ROI, making it a sound investment for your business.

What is Sprinkler Repair SEO?

Sprinkler Repair SEO is the process of optimizing your sprinkler repair website and business listings to appear on search engine results pages.

Organic clicks to your company website and business listings serve as free sprinkler repair leads, resulting in a significant ROI.

Is SEO Worth it for Irrigation Contractors?

SEO isn’t easy – especially for newcomers. There is a lot to learn and a lot to do. Your first step, though, should always be to optimize your website.

Your website is your piece of digital real estate. Chances are you are already paying for your website, so why not make it a lead magnet? With SEO, you can achieve your lead generation goals.

Search Engine Optimization produces the best ROI for irrigation company websites because the clicks are cost-free and sustainable long-term.

How To Optimize Your Sprinkler Repair Website

The start of any SEO marketing campaign should always be to optimize your website. Your website should be attracting customers to your business via online searches, social media posts, and content.

In the following post, Contractor Webmasters outlines four great reasons to optimize your website for sprinkler repair services.

1) Keyword Research

Keyword research is the backbone of SEO. People typically use words and phrases to look for businesses, services, and products. The problem is fierce competition with common keywords (for example, sprinkler repair).

As a result, national keywords like sprinkler repair are difficult to rank. However, you can rank for long-tail phrases like sprinkler repair houston tx on a local level.

Similarly, Google uses the searcher’s location to show nearby results for location-specific queries like sprinkler repair near me.

SEO for sprinkler repair companies works as a local niche service with lesser competition. For example, the long-tail phrase plumbing repair houston tx is more difficult to rank than its sprinkler repair counterpart.

Long Tail Keywords

So, how do you cash in on this opportunity? You can start by adding specialty or long-tail keywords to your website pages.

For example, sprinkler repair websites should have two primary types of conversion pages. First are service pages that target sub-services like installation and repair.

Local Keywords

Next are location pages that target nearby cities outside of your primary address. For example, suppose your principal office address resides in Houston. In that case, you can target surrounding cities like Sugar Land and Pearland on city pages.

Ensure your website incorporates keywords naturally, as stuffing keywords violates Google guidelines and reduces conversions.

As a landscaper or irrigation specialist, explore all your keyword options based on your specific services—for example, landscape design.

2) User Experience

User Experience (UX) refers to how a consumer interacts with your website. While UX covers various performance aspects of your website, page loading speed is one of the most important to sprinkler repair SEO.

Why? Because statistics show that most consumers will not wait more than 3 seconds for a page to load before leaving a website. Your pages must load within 3 seconds, or you may lose that visitor to a competitor.

Technical SEO also covers page loading speed, so it’s a worthwhile investment. It is also a great way to optimize your website’s navigation, crawlability, and indexation.

3) Reputation Management

These days, people trust online reviews as much as word-of-mouth referrals, so your business’s reviews are a commodity. So, yes, it’s essential to have as many reviews as possible on your Yelp, Houzz, Google Business Profile, and Angi pages.

Aside from gaining credibility on trusted 3rd-party platforms, you should showcase these reviews on your company website. Install a reputation management tool like DataPins, which inserts a review slider on your homepage that pulls reviews from Google and Facebook via API.

When people see customer reviews directly on your website or brand search, they feel more confident about hiring you for their landscaping or irrigation needs.

You can also showcase recent irrigation jobs when using a field management software tool like Field360.

4) On-Page SEO

When your website isn’t optimized, it is less likely to be indexed on relevant searches. So, if someone searches for sprinkler repair near me, your site won’t come up even if you operate in the searcher’s area.

One thing that kills your optimization is broken links. Poor URL structure makes it hard for Google to crawl your site and properly index it for user consumption.

In addition, stock photos, thin content, and a lack of consistent NAP information can harm your on-page SEO and reduce your leads.

Here are some tips to improve on-page SEO:

Fix Broken Links: Broken links produce a 404 error which navigates users to an empty page. Various tools allow you to identify and diagnose broken links quickly. Be sure to replace or remove any broken links.
Include HQ Images: Images help optimize your site because many people use the Google image search tool. However, don’t include so many images that it slows down your loading speeds. Avoid stock photos and instead focus on custom images of your company.
NAP Accuracy: NAP stands for Name, Address, and Phone number. Google will be less likely to index your site if it finds inconsistent NAP info on it than other outlets like Yelp, Google Business Profile, or social media. Furthermore, incorrect phone numbers on your website will cost you leads imminently.

Your website address should match your address on Google Business Profile and other sources unless you have a SAB (Service Area Business)

Bonus Tip: Create Content Assets

Contractors often fall into the trap of mass-producing blog posts on their websites. Producing thin content discourages Google from crawling your website and forces multiple posts to compete for the same keyword within Google’s index.

Instead of creating hundreds of 300-word blog posts, focus on creating 2-5 high-quality content assets. These will still be classified as blog posts on your website, but in Google’s eyes, they are content assets.

These posts should have a higher word count (1,200-1,500 words) and focus on informational queries, including data-driven statistics. When sharing these posts on social media, you’ll find that they receive more engagement and earn more backlinks, which helps them rank higher.

To invest in sprinkler repair SEO services, contact Contractor Webmasters.

How to Get Concrete Leads in 2024: Guide for Contractors

While there are multiple methods to generate leads online, Search engine optimization is the best way to get concrete leads in 2024.

Other digital marketing tasks like Google Ads, Facebook Ads, and buying leads are also options, but none provide the sustainable ROI of SEO.

Furthermore, SEO allows you to become the #1 source for concrete service leads instead of having to buy them from companies with greater notoriety.

As a result, SEO leads are cheaper because they are first-hand consumers of Google.

Should You Buy Concrete Job Leads?

You have probably heard that you can buy leads from lead generation companies. Buying leads is quick and straightforward, but it is not without perils.

For one thing, you are paying for leads instead of generating them organically.

Another potential problem is that your leads may not be exclusive. In other words, the company could sell you the same leads it has already sold to other concrete contractors.

In many cases, it’s best to take concrete lead generation into your own hands. Creating branded digital assets that generate leads may be the most sustainable way to grow your client base and your business.

Lead generation is notoriously difficult across all industries, however.

Therefore, it is crucial to understand how an investment in your brand, marketing, and outreach is the equivalent of buying leads for concrete contractors.

Concrete Lead Generation Techniques

There are countless ways to generate concrete leads online.

First, you can spend a small fortune on Google Ads and Facebook Ads and pay for shared leads from 3rd-party brokers.

However, there are more efficient ways to get customers through the Internet.

Check out some below:

Local SEO

Local SEO has seen a dramatic increase in interest over the past few years. Today, nearly half of all Google searches are local searches or searches performed by people looking for information about local businesses and services.

The term “near me” appears in many Google searches every day. You can leverage this term and long-tail keywords on your website to get more local traffic and generate more concrete leads for your business.

It can be hard to shoe-horn the phrase “near me” into your concrete website’s written content and make it sound natural. However, you should also look into long-tail keywords that specify an area.

For instance, if you operate out of Westchester, Pennsylvania, it will help you have keywords that include the name of your city on your website.

Keywords are one of the most used methods by search engines to index your website on relevant searches.

So the next time someone searches “decorative concrete in Westchester, Pennsylvania,” your website will have a better chance of showing up because you have included that long-tail keyword (or one similar to it) in your website’s written content.

Google Business Profile

You need to make sure that your business is present on Google Business Profile. Remember that concrete leads (at least online) are dependent on visibility. Google Business Profile listings are some of the most viewed consumer information listings today.

It has been reported that 64% of consumers turn to Google Business Profile listings to find the phone number of businesses in their area. The plain fact is that if you are not present on Google Business Profile, you can miss out on leads.

Plus, you don’t have to pay anything for a listing. The vetting process may require some business documentation on your end, but other than that, it’s pretty simple to get set up on Google Business Profile.

Doing so will help you get seen by more people who have never heard of our business and make it easier for consumers who are already interested in your services to get in touch with you.

Social Media Marketing

There are two main ways that you can generate concrete leads via social media:

1) Invest in a quality social media marketing campaign and

2) Invest in social media ads

Both are viable options that have high ROI. That’s because 54% of all social media users utilize the platforms to research companies, products, and services.

So it is clear that social media platforms like Instagram and Facebook have more or less become platforms for commerce.

Social media marketing will generate quality content your followers want to engage in. You can also utilize locality to help target your local market.

For example, you can share posts about local events like charity events, sporting events, or professional networking events.

Social media marketing is also a great way to show off what you are capable of. Remember that more than half of the people on social media are logged on to find services and companies they need.

Instagram stories are an excellent way for you to show people what you are capable of as a concrete contractor. Include stories, videos, and pictures of recently completed projects in your posts.

Social media advertising is also a great way to target a particular audience.

With most social media advertising platforms, you can select who sees your ads based on parameters such as:

Age group
Geographic location
Income bracket
Marital status
Interests
Brand interaction

Reputation Management

In the digital age, online reviews are like gold. People rely on online reviews these days like they used to rely on word-of-mouth reviews back in the day.

79% of consumers have reported that they trust online reviews as much or more than personal references.

And from the rise of sites like Angi, Yelp, and HomeAdvisor, it’s clear that people are looking to the internet for help choosing contractors more than ever before.

Online reputation management refers to how consumers view your brand.

A considerable part of online reputation management is balancing good and bad reviews.

How you handle reputation management can make or break your concrete lead generation because no one will be aware of your company if it doesn’t have reviews.

Even fewer people will be interested in hiring you if you have many bad reviews.

So here’s how you can manage your online reputation so you get more concrete leads:

Ask for Reviews: Many consumers report that they are willing to leave reviews if asked. You can’t manage your online reputation if you don’t have one, so don’t be afraid to ask for reviews.
Create a Good Balance: People distrust companies with perfect 5-star ratings. On the flip side, they are wary of hiring companies with poor star ratings. The consensus is that a 4.2-4.5 star rating is ideal and gains the trust of more consumers.
Respond to Reviews: Responding to reviews is vital for customer relations and will help your company generate more customer referrals. Responding to and addressing the issues described in lousy customer reviews is imperative.

How To Get Free Concrete Leads

Acquiring new customers from your website and Google Business Profile is the closest you can come to free concrete leads. Since these are organic listings on Google, it costs nothing to get clicks and traffic.

Of course, nothing is truly free in this world, as you still have to invest in a website design, a hosting provider, and an SEO bundle with content.

Still, when you compare organic SEO to paid advertising, the result is free concrete leads for your contracting business in 2024.

SEO for Tile Installers: The Premium Marketing Guide for 2024

As a tile installer, you might have heard about search engine optimization (SEO) as a viable resource for bringing in new customers.

The rumors are true: SEO is an effective way to increase lead generation. However, the impact of your SEO largely depends on the quality of the campaign.

We help companies like yours achieve their marketing goals online at Contractor Webmasters.

In the following guide, we dive into SEO for tile installers.

What is SEO for Tile Installers?

SEO for tile installers is the practice of enhancing tile installation company websites, business profiles, and other web properties for search engine rankings.

The goal is to rank as high as possible on Google search results for industry and regional keywords.

Why Tile Installation Contractors Need SEO

SEO for tile installers can increase your lead generation efforts and help your business get seen by your target audience.

Since almost everyone relies on internet searches to help them find local contractors and businesses, you need to ensure that your website ranks high and gets seen by people interested in your services.

The general concept behind SEO is relatively simple, but a lot goes into improving your rankings.

Below, we outline the specific components of search engine optimization in 2024.

Custom Website Design

Your website should be your primary source for leads and new customers. Therefore, you can optimize it to appear on more search engine results pages.

A lot of the reasons websites don’t rank well on search engine results pages (SERPs) is that they are not optimized for online searches.

Search engines like Google and Bing use specific kinds of data to understand the content on your website and index it when one of their users performs a search. These elements are known as technical SEO.

You must ensure that Google crawler bots can crawl your website at the bare minimum. From there, you can perform specific tasks to improve your chances of showing up on SERPs.

Take a look at some of the ways you should optimize your website:

Target Keywords

Keywords are one of the most basic and meaningful ways that search engines can tell that your website has something of value for the searcher.

You can use online keyword research tools to help you identify relevant keywords for your business.

Then, use these keywords in your site’s written content, your page titles, meta descriptions, and alt text. It’s important not to overuse keywords, though. Instead, make it flow into your content naturally.

Custom Photos

Google can distinguish between custom and stock photos on your website. While stock photos can work for SEO, custom photos work better.

In addition, unique images of your staff and jobs increase conversion rates, dwell time, and other behavioral SEO metrics.

It’s also vital to provide alt text and captions for your photos that describe what they depict. While metrics like dwell time are not a direct SEO ranking factor, they indirectly contribute to your overall SEO score.

Internal Linking

Ensuring every page on your website links to another page will help search engines scan your entire site in search of relevant content. Furthermore, internal links transfer equity from one page and topic to another.

For example, a blog post about the various kinds of tiles available in the United States might earn a lot of backlinks from other websites because of its readability and demand.

If you link internally from that blog post to your tile installation services page, you can rank higher on Google SERPs.

Off-Site Optimization

Tile installation SEO isn’t 100% dependent on your website. Off-site optimization is also essential. Off-site SEO tasks include citations, link building, and reputation management.

Tile installation companies should diversify their online presence by creating social media profiles, joining industry and local associations, and encouraging customers to leave online reviews on multiple platforms.

A diverse presence on the web will increase your web traffic and help your site get seen by more people. Off-site optimization will entail:

Review Sites

Profiles on Yelp, BBB, and other review platforms allow customers to review your business, increase your online presence, and boost SEO rankings. So, it’s good to link to your review profiles from your website.

Local Business Directories

Look into local business and professional networks in your area. Usually, it is free of charge to be listed in these directories. However, doing so will help with your local SEO rankings.

Google Business Profile

Naturally, Google prioritizes its services when indexing local companies on relevant searches. And since Google owns the lion’s share of the search engine market, you need to be present on Google Business Profile.

Content Marketing

Content fuels your website, on-page, and off-page SEO campaigns. Therefore, creating, publishing, and distributing content is essential to a successful SEO strategy in 2024.

You might ask what a tile installer can write about on their website. In some ways, this is a valid concern. However, with a bit of creativity and the right mindset, you can dominate competitors throughout your region.

Below, Contractor Webmasters delves into content marketing components that will take your SEO marketing strategy to new levels. If you use these strategies in your campaign, you can find success quickly.

Service Pages

A service page is critical to your tile installation website. Each service you provide should have an individual page of content.

These pages should target a specific keyword based on the service it represents. For example, one page targets floor tile installation, and another goes for bath tiles.

Blog Posts

Blog posts are less vital to your website conversion rates but equally essential to your SEO strategy.

For example, publishing a long-form blog post about bath tile color schemes may not land you new customers. Still, it will help you acquire powerful SEO backlinks when other websites reference you.

Sharing & Distribution

After creating website content, you must promote it on your off-site web entities like social media channels.

Share all your blog posts on your Facebook Business Page to encourage more visits, backlinks, and engagement. You can also repurpose content in video form for YouTube.

A Comprehensive SEO Approach for Tile Installers

There is a lot to take in here, and as you can imagine, all of this takes time and effort. We have experience working with flooring contractors and tile installers at Contractor Webmasters.

We can offer a comprehensive approach to SEO for tile installers, including web design, content writing, and local SEO. Grow your business with our services today.

Restoration Company SEO Guide 2023 (w/Local Marketing Tips)

Restoration companies can benefit from modern SEO practices to earn more traffic and generate new leads. However, SEO has changed over the past few years, and Google has made ranking for organic keywords harder. Still, ranking on Google search is the most affordable marketing strategy.

Whether you need disaster restoration SEO, water restoration SEO, or fire restoration SEO, this guide will outline the steps required to maximize your online exposure in 2023 and generate high-quality restoration leads.

In the following restoration company SEO guide, Contractor Webmasters details everything restoration contractors need to rank higher on Google. As a company that has worked with dozens of restoration companies at achieving SEO results, we provide a unique perspective that’s proven.

What is Restoration Company SEO?

Restoration company SEO is the application of search engine optimization on restoration company websites and business profiles. SEO aims to increase rankings, clicks, and leads for restoration contractors online. SEO works by ranking a website or business profile for relevant keywords.

SEO Basics for Restoration Companies

SEO can be complex, but its principal tenants are relatively simple. Depending on your location and competition, you may have only have to master the SEO basics to rank high on Google search results. Check out the concepts below to start implementing SEO as soon as this week.

Website / On-Page SEO

A restoration company’s website is its most crucial SEO asset. Think of your website as prime real estate on the internet. You want to make it look attractive and helpful to visitors. Here are some basic principles to consider when developing or revamping your company website:

Speed and Security

The highest-ranking websites are fast and secure. You can measure loading speed using GTMetrix and Google Pagespeed Insights. As for security, your website should have an SSL certificate. If your website shows a notice saying non-secure in the browser, you don’t have SSL.

Internal Linking

Internal linking makes it easy for Google and other search engines to crawl your website and for visitors to navigate to other relevant pages. As a result, strategic and logical internal links can increase your rankings. Internal links can also distribute link equity between your web pages.

Relevant Content

Your web content should reflect your company’s industry, services, and expertise in written form. In addition, your site should clarify any common questions consumers have regarding your company or services. Finally, it helps to publish a page for each specific service and about us and contact us.

Calls To Action

Your website must make it simple for visitors to contact your business. For example, insert a contact form throughout your website pages. In addition, list a clickable phone number in your website’s header. Diversifying contact methods ensures you capture every possible lead.

Off-Site Optimization

Once you have your website in order, it’s time to start thinking bigger. Off-site optimization is also vital in SEO. It basically ensures that people can easily access your website through other avenues on the internet apart from Google or Bing searches. Off-site optimization should include the following:

Google My Business Profile

Google prioritizes its own services when displaying information to its users. Google My Business listings appear in the top 3 search engine results for most local queries. Start a Google Business Profile and fill it out as completely as possible. Also, be sure to update it regularly.

Link Building

Link building involves establishing links to your site on other credible sites. You can start with something as simple as any local business directories available in your area.

HARO (Help A Reporter Out) has also emerged as a viable option for linking your site to high-authority sites. The HARO platform allows business owners to share expertise with reporters who then link back to your website as a reference.

Social Media

Your company should be present on multiple social media outlets like Instagram, Facebook, and LinkedIn. Be sure to post often and reply to comments as often as possible to encourage engagement.

Local SEO

SEO marketing for restoration companies requires a great deal of local effort. This is because local SEO will specifically target consumers in your area. As the proprietor of a restoration company, you are probably very concerned with winning the business of the local citizenry.

Local SEO is the process of ranking in Google’s Local Map 3-Pack for terms like restoration company near me.

Here are some tips for implementing local SEO for restoration companies:

Local Keywords

Utilizing region-specific keywords in website copy helps search engines rank your site for people who search region-specific terms and phrases. For example, possible region-specific keywords are restoration company tacoma or house restoration services in tacoma.

Structured Data

Structured data presents essential information about your company that Google understands. Furthermore, it allows Google to offer your data to users more straightforwardly to consume.

Schema markup is easier to insert using one of WordPress’s various 3rd-party plugin options. If you use a different CMS like Duda or Squarespace, they have built-in schema markup options. You can also ask your web developer to insert the schema markup manually.

Structured data makes it easier for search engines to understand your company’s essential information (location, hours, services, etc.). Then, it displays this data to users right on the search engine results page.

Local Content

Local businesses like yours must tailor content to local readers. Your blog posts should focus on your primary city or region so that you can earn links from other local websites. The goal is to build credibility in your area.

Aside from blog posts, content includes service pages, city pages, white papers, and email blasts. You might also create separate content for social media, including custom videos you can upload on YouTube.

Reputation Management

Reviews are a significant factor for SEO in 2023. Reviews from across the web increase your chances of ranking and improve conversion rates. Most consumers will vet your reputation even after finding your website. As a result, acquiring favorable reviews is essential.

Make sure to create review profiles on Google Business Profile, Yelp, Angi, and Home Advisor at the bare minimum. You also want to create a Facebook Business Page where users can leave positive recommendations.

One way to get more reviews is to use a tool called DataPins. The DataPins tool sends automated review requests to your customers so that they can efficiently leave their feedback on Google and other platforms. DataPins also allow restoration companies to prove their work in cities.

Next Level Restoration SEO in 2023

Achieving the basics can yield excellent results for many restoration contractors. The industry competition is lower than in other niches regarding search optimization. Many restoration websites lack basic SEO, which creates an opportunity to surpass these companies on Google.

Still, some locations are more competitive than others. In these cases, you must implement next-level SEO practices to compete online. While SEO is not something you can master overnight, consistent efforts will create long-term and sustainable results with a profitable ROI.

Brand Authority

Several 3rd-party platforms can measure brand authority using in-house metrics. For example, Moz Domain Authority indicates how valuable your domain is based on its backlink profile. Trust Flow from Majestic and Domain Rating from Ahrefs are similarly informative metrics.

You can increase brand authority with multi-channel marketing campaigns. For example, consider running ads on Google and Facebook while investing in SEO. Then, as more people notice your brand on various platforms, they will search for your company on Google and link to it from their websites.

Local Mapping

We briefly touched on ranking on Google’s Local Map 3-Pack using your Google Bsuiness Profile. While simply verifying your address ensures your listing is eligible, you can implement other strategies to quickly improve its rankings. The DataPins tool allows you to pin your jobs with captions.

Jobsite pins appear on your city and service pages, influencing your map rankings. These pins come with schema markup and mini-maps that provide social proof of your on-site performances. These pins serve as a digital hand raise for Google while establishing relevance and trust.

Website Personalization

Your website is a digital bsuienss card in additoin to an SEO assett. You can improve SEO indirectly by publishing unique photos and videos of your staff on your website. Users who see authentic images are likelier to stick around and engage, decreasing bounce rate and increasing dwell time.

Google denies that engagement metrics influence rankings, but measurement tools suggest otherwise. At the very least, increasing engagement will boost conversions and maximize traffic from your website. The same concepts apply to your Google Business Profile.

To learn more about restoration local SEO services, contact us today.

The #1 (2023) Self Storage SEO Guide (Local + Facility)

Self Storage SEO is the optimization of your self-storage facility website and Google Business Profile for search rankings. Because organic Google clicks are “free,” SEO yields the highest marketing ROI of any strategy. Still, it’s essential to understand why self-storage SEO is vital for your business.

SEO is essential because 97% of consumers research local businesses online. SEO is even more critical for self-storage businesses because self-storage is very much a local business. People who need storage aren’t likely to be looking at facilities two counties over.

In the following post, Contractor Webmasters outlines some tips and basic principles of SEO for storage companies to utilize this highly effective digital marketing method to benefit your business.

Website Optimization

The backbone of self-storage SEO is keyword research. You have to know which keywords your target audience is using most to look for the services you offer. You can use many good keyword research tools to identify your target terms and phrases.

Once you have a list of self-storage-related keywords, you need to optimize your website with them. We mean to use them in the written copy of your website. Here are some of the most important places to use these keywords:

Page Title

Include the relevant keyword in the page title if you create your website on WordPress or another publishing platform. Title tags should be the same as your H1, which Google sometimes automates as your title.

Headings

Include target keywords in your written content’s headings (H1’s and possibly H2’s). As we noted, your H1 and title tag should be identical. However, you’ll also want to insert keywords and variations into your sub-headings, especially H2s, towards the top of the page.

Meta Description

A meta description tells search engines and users what the page is generally about and may show up in your website’s listing when it appears on search engine results pages.

Including your keyword in the meta description will make it much more likely that your site will rank high when someone uses that keyword.

Written Content

Web crawlers will also scan the body of your written content, so make sure that you insert the keyword into the copy in a natural, human-readable way.

Remember that Google and other search engines may penalize your rankings for keyword stuffing – cramming in keywords frequently and unnaturally to manipulate the search engine results.

Content Strategy

Developing a content strategy for a small self-storage company could be a challenge. For this, we would recommend simply starting a blog. Blog posts are a great medium to target informational intent key phrases. Take a look at other content strategies below:

Service Pages

Users will often search for specific storage-related services on Google. For example, a keyword like boat storage receives over 14,000 monthly searches. As a result, you should publish an individual service page built around this keyword and provide details about your facility’s boat accommodations.

Other examples of service pages are business storage, RV storage, and climate-controlled storage. You can also run your competitor’s websites through keyword research tools to see other services that they rank for online.

Blog Posts

Publishing blog content on your website will open up target keywords and backlinking opportunities. We would recommend writing blog content with a local bent for self-storage companies.

People who need storage are often in the process of moving, so writing about the local neighborhoods, schools, community events, or locally relevant topics may be an excellent way to create engagement online.

Keyword Targeting

It’s also an intelligent strategy to structure blog posts around the target keywords. For instance, “affordable self-storage” can prompt a post that discusses the average price of self-storage in your area and what typically affects the price of self-storage rates.

Off-Site Optimization

Off-site optimization refers to SEO efforts you make outside of your website. For example, your Google Business Profile is critical to your SEO strategy. Still, it is a separate entity from your website.

Off-Page is a reasonably general term that covers a variety of tactics – the most important being:

Review Management

Online reviews are critical in the modern era. For this reason, you must ensure your company is present on review sites like Yelp, Bing for Business, and Google Business Profile. Once you have registered, be sure to reply to customer reviews (good or bad) as much as possible.

Link Building

Performing link outreach is a solid SEO tactic because it drives ranking improvements. However, your link-building tactics must abide by Google’s guidelines. The best way to earn links is to create valuable and linkable content.

In addition, you can try registering with local business networks, reaching out to your suppliers, and signing up for professional directories.

Social Media Marketing

Your company must be on social media platforms like Facebook, Instagram, and YouTube. That is how another large contingent of consumers learn about local businesses.

Focus on quality over quantity when you post to your social media outlets. Think about the concerns and needs of your target audience and come up with posts that speak to those needs.

Local Search Engine Optimization

Last but not least is Local SEO for storage companies. There is a sub-branch of SEO known as Local SEO, which specifically focuses on making your website and company more visible online to people in your area.

There are multiple ways to drive local traffic to your web properties. We will outline the most effective methods below.

Google My Business

Your Google Business Profile (formerly Google My Business, i.e., GMB) is a powerful business listing that can appear on local search results for various keywords. In addition, Google shows a box called the Local Map 3-Pack for local queries like self storage near me.

Optimize your profile by verifying your address, adding unique photos of your staff and facility, and creating FAQ content to answer common customer questions. Also, respond to any Google reviews on your profile.

DataPins

Reviews and reputation are critical elements of Local SEO. So naturally, you want to drive Google reviews to your business profile. Still, you also want to get reviews on additional platforms like Yelp and Facebook.

You can use the best reputation management tool for storage companies, DataPins. The DataPins tool automates review requests through email and text messages. In addition, it allows you to pin your location for various customers.

Location Pages

Your website can contribute to your Local SEO presence and local landing pages. These pages target multiple cities and towns within your service area.

For example, suppose your facility is within 20-minute driving distance to numerous cities. In that case, you should create a location page for each zip code. Also, create unique content for each city page to rank well.

Taking The Next SEO Steps in 2023

SEO is complex and requires a full-time effort to outrank competitors. As a result, it’s ideal to hire an SEO agency to handle your optimization efforts. Contractor Webmasters specializes in SEO for storage facilities.

Our solutions include DataPins, a proprietary software tool, and a plugin that enhances every aspect of your Local SEO. Furthermore, Contractor Webmasters creates a custom website with unique content, on-page SEO, and off-page SEO. Get in touch with us to learn more about our services.

The (#1) Flooring Company PPC Marketing Guide for 2023

Flooring company PPC is an integral part of your digital marketing strategy in 2023, along with SEO for flooring contractors. Google Ads appear on top of search results, making your company’s presence on these ads imperative.

Flooring company PPC is also part of a complete digital marketing strategy. PPC stands for Pay Per Click. It is a form of digital marketing that can give lead generation and customer conversion a shot in the arm.

First, however, there are some practices that you should follow if you want the best results for your flooring company’s PPC ad campaign.

In the following post, Contractor Webmasters outlines the basics of flooring company PPC advertising and gives you tips on getting the best ROI for your campaign.

Flooring Company PPC Basics

PPC advertising works simply. First, you create an ad for the network of any publisher like Google. Then, when web surfers click on the ad, the publisher gets paid (by you) a certain (pre-determined) amount. Here are some essential things to consider when planning your PPC ad campaign:

Competition

Google and other publishers charge more per click if you are trying to display your ads to people using high-competition keywords. But, of course, these terms also yield more total clicks and conversions.

Keywords

If you build your campaign around the keyword “flooring in Biloxi,” your ad may show up to consumers who perform a search for that term or one similar to it. Just like SEO, Google Ads uses keywords to match users.

Landing Pages

A landing page is a small, one-page URL connected to your PPC ad. So when consumers click on your ad, they are led to a landing page. The purpose of the landing page is to further entice the customer and encourage them to call you or visit your website.

PPC Publishers for Flooring Companies

Fortunately, you have plenty of options for PPC ad publishers. But, of course, you will want to choose the ones with the largest networks, as they will give you the best chance of high exposure.

Google Ads

Google Ads is the best option for PPC ads. They emulate organic search results and garner the most clicks and impressions. For example, as a flooring company, you will probably work with many middle and later-aged homeowners.

We would recommend Google Ads first and Facebook Ads second for the best outreach.

Facebook Ads

A much broader swath of the population you want to advertise to uses Google. But Facebook Ads are a good choice, too, as the average US Facebook user is around 40 years old.

For flooring companies, we would also recommend saving your PPC ad budget for Google and Facebook instead of Instagram ads.

Instagram Ads

While the Instagram ad network is growing, younger people still use it. So if you have the budget, use all three platforms by all means. But if you’re just starting with PPC, we recommend saving the bulk of your PPC budget for Google and Facebook, with Google definitely being higher-priority.

Getting The Best PPC Campaign Results

A lot of thought needs to go into your flooring company’s PPC ad campaign if you want the best ROI. Here are some tips on how to get the best results from PPC ads:

Identify your Target Audience

As a flooring company, you will likely work with homeowners, property managers, interior designers, real estate agencies, and general contractors. So be sure to target these groups when you are selecting ad publishers.

Target Multiple Keywords

Keyword research will be fundamental as it will give you insight into which phrases your customers use most to search for flooring services. However, try not to pigeonhole your PPC campaign to just one phrase. Instead, if you have the budget, create ads for multiple keywords.

Maximize Low-Competition Keywords

Don’t neglect low-competition, long-tail, or region-specific keywords if you have a limited budget. They will likely be less expensive and yield comparable results to high-competition keywords.

Furthermore, if you create a highly-targeted landing page, you have a good chance of converting clicks for long-tail and specific keywords and phrases in 2023.

Create Enticing Landing Pages

Keep your ad copy short, sweet, and to the point. Include just 2-3 high-quality images, and stay on topic. In other words, don’t make the copy pertain to something different than what the ad promotes.

Identify and stress how the specific service can solve a problem for the consumer. End with a solid call to action that tells the consumer what their next step should be (call now, make an appointment, join the email list, etc.).

Conduct A/B Testing

A/B testing reveals which of your flooring PPC ads are working and which needs tweaking. Conduct A/B testing on at least a monthly basis (weekly testing would be ideal).

Like SEO, PPC is about testing and correcting to drive better results. Of course, your first PPC ad won’t be your best. Still, it will give you valuable information that you can use to optimize future advertisements.

Parting Advice for Flooring Contractor PPC

To give your flooring company the best chance at success in the digital age, you must utilize a handful of digital marketing tactics. First, SEO for flooring companies is chiefly important ( the methodology of getting your site to rank the highest in search engines for keywords).

However, PPC is also critical, especially for newer flooring companies. SEO can take up to 6 months to show noticeable results, so supplementing your traffic through paid ads is a great tool.

Start out with a reasonable budget if you are new to flooring company PPC ads. Of course, you can constantly adjust how much you are willing to spend, so start off small until you learn the patterns and tendencies.

Work with us at Contractor Webmasters if you want a shortcut to unique, customer-generating flooring company PPC ads. We drive the best results for flooring companies in the United States and help generate flooring leads consistently. A multi-channel approach works best for everyone.

#1 Painter Marketing Strategy Plan for 2023 (Digital, SEO, PPC)

Painter marketing is essential in 2023 as Google and other digital platforms drive most painting leads.

If you run a painting business, you may have noticed something about traditional painter marketing strategies – that they take up a lot of time and effort that you can spend on more important aspects of your business.

Marketing your painting business door-to-door, making cold calls, and implementing referral programs are still viable for painter marketing. Still, in 2023, they are certainly not the most efficient means.

If you want to maximize your marketing investment returns and free up more of your time, you need to look at modern methods of painter marketing. Specifically, it would help if you were looking into forms of digital marketing for your painting business.

In the following post, Contractor Webmasters outlines the most effective of these methods.

Setting Up Your Website

Your company website is the most crucial tool for marketing your painting business in the digital age. Your website should be generating leads and pulling in new customers every week. So ask yourself: is yours doing all that? If not, here are some matters to address:

Loading Speed

Consumers won’t hang around and wait for a slow-loading website. 90% of consumers will leave a site if it does not load quickly. So you must be sure to test the speed of your site’s pages regularly.

You may need to hire someone to increase the performance of your website, but in general, try to keep media files compressed and small and avoid using a ton of plug-ins you don’t need.

Complete Information

When someone visits your company’s site, it’s likely because they are interested in painting services. So naturally, they will want to get a feel for your company, including important information like the areas you service, the services you offer, and your hours of availability.

Your site should have a homepage with all the pertinent info prominently displayed (operating hours, phone number, contact email, etc.). You will also need service pages for all your services, an about page that tells the consumer a little about your business, a contact page, and an areas served page.

Simple Architecture

Your website needs to be easy to navigate. Therefore, we recommend a simple, flat website architecture in which all pages on the site are accessible to the homepage within one click.

Pictures

High-quality pictures are important because consumers want to see your team in action. Include a gallery that houses a collection of high-quality images of completed projects on your site.

Investing in SEO

SEO stands for Search Engine Optimization, and it is a form of digital marketing that focuses on increasing visibility on search engine results pages. Whenever someone searches “painters” in your area, how high does your website appear on the subsequent results page?

Here are some basic yet essential tips for effective SEO marketing:

Target Keywords

People who search online for local businesses – of which there are billions – use specific keywords to help them find their desired service. For your painting business, you need to find out what those keywords are and use them in the copy of your website to rank higher and become more visible to your target audience.

We recommend using an online keyword research tool and your common sense. Go for relevant keywords with a high search volume in low competition. For best results, target a medium-tail keyword (meaning something unique but not overly specific).

Link Building

Make sure every page on your site has a link to another page. Also, try to get as many external links to your site as possible. This is more difficult, but you can start by joining local business directories and professional networks, contacting suppliers and contractors you work with, and asking them to include a link to your site on their sites.

Google My Business

Last but not least, register your company on Google My Business. A Google My Business listing will help you appear on more local business searches. You can register your company here. Be sure to fill out your profile as thoroughly and accurately as possible and include HD images of your business. Try to update the profile as often as possible as well.

Other Digital Marketing Strategies for House Painters

House painters will benefit most from SEO and website optimization. After all, it’s free to appear on search results organically. However, brand-new house painter websites might need up to 6 months to start ranking on Google SERPs. Don’t panic — there are other digital marketing measures you can take.

PPC

Even if you don’t have an excessive advertising budget, you can still launch an effective campaign with PPC ads or Pay Per Click. PPC ads allow you to set your budget.

Then, whenever someone clicks on your ad, you will pay the publisher a certain amount. When you have reached your weekly budget (a number you set before your ad goes live), your ad will not be displayed anymore.

The concept is pretty simple, but the results can be awe-inspiring. PPC ads are clicked on by 65% of consumers. They can increase brand awareness up to 80% as well.

For this reason, PPC ads are an excellent option for companies just starting and trying to make a foothold in their local market. In addition, because they only display to users searching for relevant topics, they are also much more effective than traditional print and billboard ads.

Email Marketing

Email marketing is a form of outbound marketing that can be very effective. Gather a list of your acquired email contacts and use them to create a mailing list. You can send this list of special offers on your services as they arise, informative blog posts you have published, or even service reminders to qualifying customers.

Content Marketing

Content marketing is a form of inbound marketing and can include blog posts, social media posts, and video content. Do your best to publish new blog posts and post to your company’s social media outlets as often as possible. In addition, how-to videos are viral and can draw attention to your site through your company’s YouTube or social media pages.

Why Painters Should Go All-in On Digital Marketing

The numbers don’t lie: businesses of all kinds have significantly increased brand awareness through digital marketing.

Digital marketing is a much more effective means of generating customer interactions than traditional, grass-roots marketing methods. As a result, digital marketing will help you reach a larger audience in a shorter period and grant you a better ROI for the money you spend on it.

Put very simply, digital marketing is the future. If you are not implementing it for your painting business, the competition will likely be in dust.

But even if you have never even considered digital marketing for your painting company in the past, it’s not too late. You can use some effective methods right now to boost leads and increase customer outreach.

5 Effective Tactics for Your HARO Link Building Strategy

Link building continues to torment contractors. It can be tough to generate a high volume of quality links to get your site to rank higher. And at the end of the day, that is what it’s all about.

Why? Because external links (links on other websites that lead to your own) are a critical ranking factor.

Search engines like Google will consider how many links you have on the internet that lead back to your site when they index sites to show to users who perform relevant searches. While there are many ranking factors, Google has confirmed that external links are essential.

You can add a link to your site on local company and industry directories – and this is a great start when you are first trying to build your backlink profile. But getting your website linked on high-quality, high-authority websites can be complicated.

The good news is that there are new SEO innovations all the time, and that’s what we want to tell you about in today’s post. Today, Contractor Webmasters discusses an excellent service that will be a must for contractors looking to acquire links in 2023. It’s called HARO.

What is HARO?

HARO stands for Help A Reporter Out. You can sign up for HARO as a “Source.” Once you register on the HARO website, you will be sent three emails a day with a list of queries from actual reporters working on a story and need some information from a “Source,” AKA you.

How HARO Helps Contractors

How does this help anyone? First, the reporter gets industry professionals to help them with a story. Sometimes they may need technical information and statistical data related to your industry, or they may want to ask about your business or trade.

The queries can vary, and not everyone you receive will pertain to your field. But some of them will. Again, this helps the reporter by contacting someone who can help them develop their story with technical information.

This helps the contractor because once they are used as a “Source,” a link to the contractor’s site will be posted on a high-authority news or media outlet website. It’s a win-win. Now let’s get into effectively using it for your HARO link-building strategy.

1) Become A Source

The first step in your HARO link-building strategy is to sign up as a source. You can do that here. There are different subscription packages available, including a free one. You can choose one based on your level of need or budget.

Once you have signed up as a source, be sure to review the rules carefully and abide by them as you use the platform. A violation of the HARO rules may disqualify you as a source.

Once you are all set up, you will begin to receive three emails from HARO a day. Each email will have a list of questions from reporters who need help developing a story of some kind.

The queries are divided into different categories. For instance, one category can be technology. Another may be health and wellness. As a contractor, your can press CTRL + F (on a PC) and search for terms relevant to your business.

2) Speed-Up The Process

You will be getting three emails a day filled with reporter queries once you become a HARO source which could get pretty overwhelming. So here’s a little hack, so you don’t waste a ton of time scrolling through all the queries: hit CTRL+F (the find command) in the email and type in keywords that will help you find the correct query for you.

For instance, if you are a general contractor, you may want to CTRL+F in the HARO email and type in “construction” or “building” to immediately find queries that align with your field.

Sometimes the email won’t have any relevant queries, and that’s ok. You aren’t going to find a worthwhile connection in every email. However, with three emails each day, you will probably find at least one relevant inquiry per day.

3) Opt for Strong Matches

You may be tempted to reply to a bunch of inquiries that sort of match your field or business. However, it is more helpful to your SEO rankings to choose queries that either:

A) Come from websites or outlets with very high domain authority, or

B) Match very closely to your area of expertise.

While it won’t always be possible to act as a source for a reporter working with a high domain authority site, it is usually possible to find one that is at least a good match.

4) Create A Pitch

Once you have found the query you want to respond to, you have to pitch. Your pitch should include a short but concise bio of you and your business and what makes you an authority on the topic.

You should also carefully address all the points covered in the reporter’s query. Then, at the end of your pitch, encourage the reporter to contact you with a call to action.

You can also help your cause by having an easily downloadable source for your headshot, bio, and company logo ready for the reporter.

5) Delegate HARO Process

Once you’ve mastered the process and have multiple examples of earning links from reporters, you can delegate the entire process to one or more staff members.

As a link-building strategy, HARO is outstanding, but it’s not something you want to take up your time as a business owner. So instead, have someone identify the best queries each day and produce a list in a Google Sheet or Microsoft Excel Sheet.

From there, you can verbally assist them with the replies, or you can ask them to respond on your behalf. Again, depending on the staff members’ industrial and institutional knowledge, this can speed up the process more.

A HARO link-building strategy is a significant step to building a great backlink profile. Contact us here at Contractor Webmasters for more ways to improve your Google rankings in 2023.

5 Staggering Painter Local SEO Marketing Tips for 2023

For a painter, Local SEO is a high-opportunity marketing venture. Ranking on Google’s Local Map 3-Pack and the top of organic SERPs for local terms are among the most affordable ways to generate painting company leads in 2023.

Local painters must focus on marketing to the people in your immediate area. That’s what local SEO for painting companies is all about.

Think about it: there are only so many consumers in your cities and areas of operation. That means you will compete for the same business with other painting contractors.

It could be a significant challenge if your geographic market is full of painting contractors offering the same services as you. Contractor Webmasters offers five local SEO marketing tips below to help you win.

1) Optimize Google Business Profile

Most of the time, the Google Local Map Pack shows up as the top result or nearly the top result of the first page of search query results. And what type of listings does Google use to display results in the local map pack? Google Business Profile listings.

Google Business Profile listings on the Local Map Pack results of relevant pages are not only what your consumers will likely see first when they search, but they will likely be the results they click on as well.

That’s why getting your business set up on Google My Business is so important. It is more effortless than the verification process, which could entail sending Google a copy of your business license and other documents.

Here are some tips for optimizing your Google Business Profile for the best results:

Be sure to include current and accurate information regarding your phone number, physical address, and company name.
List all of the areas that you service.
Provide a brief yet informative description of your business
Include a link to your website
Include high-quality images that pertain to your business and the services you offer
Update these pages normally (i.e., adding new photos, updating information, or simply making tweaks to your posts and descriptions)

2) Get Google Reviews

Reviews are a significant ranking factor in getting back to the Google Local Map Pack, which is incredibly important for painter local SEO marketing. When you are talking about ranking for the local map pack specifically, consumer reviews are the 2nd most crucial ranking factor behind only a Google Business Profile listing.

Be sure to ask your customers for reviews and let them know how important their feedback is to your business. You can also include a link to the Google review page in your email correspondences with your customers. However, don’t incentivize reviews with discounts, violating Google’s guidelines.

If you already have a Facebook Page for your business, you should be utilizing Facebook ads. If you don’t have a Facebook Page, set up, doing so should be priority number one. Facebook ads can be highly lucrative because they can be made to target users in a specific area.

You can also use social media to connect with people in your immediate area. Post news or updates about local events and get involved with community groups. Make sure your posts have links back to your own website for anyone interested in your services.

4) Optimize for Mobile Users

Did you know that 60% of consumers use a mobile device to search Google? That means that more than half of your local market uses their phones to find services like yours. So you have to ask yourself whether your site accommodates these mobile users. Some essential mobile site optimization tips include:

Put all the most important information at or near the top of the page
Make clickable buttons large enough to be easily seen and pressed
Make sure all images on your mobile site are compressed
Make sure all the pages load quickly on mobile devices

5) Publish Local Landing Pages

It can also help develop specific landing pages that correspond to the areas you offer your services. While you won’t want to spend too much time and energy on making a particular landing page for every city you service (mainly if you cover a wide swath of areas), it can help stand out to consumers in the areas you service.

One problem with city pages is duplicate content, as many contractors try to make duplicate pages and switch out the city name. Sometimes this tactic works, but it doesn’t, as Google will stop indexing the pages. One way to combat this potential issue is with DataPins, a local SEO tool that publishes schema pins and mini-maps of your jobs.

We mention this to emphasize the importance of SEO targeting your local market. Remember, SEO is an incredibly effective tactic for increasing your company’s visibility to local consumers.

Painter Local SEO Services

If you are interested in local SEO for painting companies, be sure to check out our painter SEO services. Our monthly plans include DataPins, the previously mentioned tool that optimizes local landing pages while expanding SEO service areas. In addition, painting contractors also receive a custom website, on-page SEO, Google Business Profile optimization, and more.

The Ultimate (2023) Landscaper Local SEO Marketing Guide

Landscaper Local SEO Marketing Blog Cover

Landscaper local SEO marketing is vital in 2023. These days, many of your leads are simply conducting a Google search for “landscapers near me” or a similar, locally-oriented search phrase and contacting the first couple of results that come up. Don’t believe us? The numbers don’t lie: 97% of consumers use the internet to find local businesses.

SEO stands for Search Engine Optimization. In short, it will allow your website to appear as one of those first few listings that leads will likely contact when searching for landscaping services in their area.

A more specific branch of SEO for landscapers is local SEO marketing. In 2023, local SEO marketing for landscaping companies is critical. To maintain a healthy flow of leads and land more customers, you must utilize local SEO marketing effectively.

Easier said than done, though. So, where do you start with local SEO for landscaping? What are the best practices? Contractor Webmasters outlines everything you need to know in this post.

Key Takeaway:

Landscaper local SEO marketing involves registering your company on Google My Business and targeting location-based queries (i.e., landscaper near me) on your official website.

Keyword Research

Keyword research is where it all begins. That’s because search engines like Google use keywords to show users the listings that best meet their implied needs. While you can guess some terms used by people who need landscaping work, it’s more efficient to use a keyword research tool.

A keyword research tool will show you what phrases people are using when looking for the services you offer. It will also give you a list of your competitors’ keywords and the estimated monthly volumes of each term. Remember, these numbers are estimates and not exact figures.

It’s essential to gather a list of keywords with buyer intent and informational intent, as you will see in the following section.

In general, you can insert target keywords in the page title, meta description, and first paragraph of every page on your website.

Keyword Optimization

Your researched keywords must appear in your website’s copy and meta titles. However, you must avoid stuffing keywords into the copy unnaturally. Keyword stuffing can trigger a Google algorithmic penalty which hinders your ability to rank for those keywords.

The first step in keyword optimization is to use your keywords naturally and not overuse them to manipulate the search engine. Here are some more tips on how to optimize the use of your keywords:

Buyer Intent

Your core pages are your home, about, and services pages. Buying intent keywords include phrases like “Landscaper in Poughkeepsie” and “Landscaping near me.” It’s best to save your buying intent keywords for your core pages as they will sound the most natural and lead to the most conversions.

Informational Intent

Your informational pages will include your blog posts and FAQ page if you have one. Informational intent keywords include phrases like “how long does sod last” and “easy landscaping ideas.” They reflect the intention of consumers who may not want to buy right now but may buy eventually.

Including popular research intent keywords in your blog and other educational pages is what will earn you more leads, even if they don’t result in an imminent sale.

Additionally, informational pages like blog posts are the best way to earn inbound links. Third-party websites are more likely to use a blog post as a reference in their article than a service page. The good news is you can distribute the link equity from your blog posts to your service pages.

Off-Page SEO

Compiling credible signals from across the web helps boost your rankings. But, more simply, you must make yourself visible to your audience. Off-page SEO means being present on as many sites (other than your own as possible) in the digital age.

One great place to start is on reviews sites and consumer information sites. Here is a short list of sites you need to be registered with if you want to implement landscaper local SEO marketing successfully:

Google My Business

Google My Business is the single most crucial website other than your own. By being registered on it, you drastically increase your chances of being seen by consumers in your market. You can start the registration process here.

Yelp

Yelp is a review site that allows people to share their experiences with local businesses. It has 142 million unique users, so being present on Yelp can instantly boost online visibility.

Angi

Formerly Angie’s List, Angi is a review and reference site dedicated to home service providers like landscapers.

Houzz

Houzz is essentially a copycat of Angi, but it owns a significant market share as it boasts 44 million users each month.

Link Building

Another large part of increasing online visibility is expanding the number of links to your website. Building white-hat links are often the most challenging part of landscaping local SEO marketing, but you can approach it in 2 ways:

Directory Listings

Nofollow links from directories are completely white hat and something every business should have. Sign up for local business profiles or social directories like Facebook, the Better Business Bureau, your local chamber of commerce, or landscaper directories.

Editorial Links

Try reaching out to businesses that work in tandem with yours, like home remodeling contractors, real estate agents, developers, and the like. Ask them to include a link to your site on their site or propose a guest post.

Be careful with generating editorial links since some methods are considered black hat and may result in a manual action from Google. For example, exchanging money for links is prohibited by Google’s guidelines.

Check out our local SEO services to learn more about landscaper local SEO marketing.

Final Thoughts on Local SEO for Landscapers

Local SEO is a great marketing vertical for landscaping companies. Ranking within the Google Map 3-Pack can yield consistent leads from high-conversion prospects. While other marketing methods like PPC and Facebook Ads can be effective in short windows, Local SEO is a sustainable long-term strategy. Best of all, local SEO is relatively simple to implement, especially with the help of a credible SEO agency.