Author Archives: Contractor Webmasters

6 Surefire Methods to Generate Limousine Leads in 2020

Limousine Leads (Blog Cover)

Leads are vital to any type of business. Leads help you generate organic revenue and are much less expensive than trying to create new customers out of thin air. That is called customer acquisition and its cost can be tremendous; especially when you compare it with generating organic leads. But what are leads exactly?

A lead as they pertain to the luxury private transportation industry is any customer who is already interested in limousine services. In this industry, a lead can also be another business like a wedding planning business, event promotion business, or a client services business. These are the kinds of people and organizations that you need to be reaching out to because as natural leads, they are the ones most likely to use your services. 

In the following post, we are going to be sharing with you some tactics that we have personally seen work for limousine company lead generation. Here are Contractor Webmasters, we work in a wide variety of industries and we know which strategies work and which ones don’t. To help you drum up business, take a look at these limousine leads tips.

1) Organic SEO

By far, the most effective method for generating limousine leads is investing in organic SEO for limo drivers. Your best friend when it comes to finding customers is Google. That’s because 46% of all Google searches are for local businesses. That’s almost half of the average 5.6 billion Google searches being conducted every day! Ok, we did the math for you. That comes out to 2,576,000,000 searches for local businesses every day. SEO will get you noticed by more of those local business searches. And someone who is conducting a local search for limousine service definitely qualifies as a lead.

2) Pay Per Click

Pay per click marketing is a form of paid advertising. With this method, you will essentially pay a small fee for every time your ad is clicked on. The main advantage of pay per click marketing is that search engines will place your link at the top of relevant searches no matter how optimized your website may be. In that sense, it is a form of inorganic lead generation. But why is it important just to have your link placed at the top of search engine results pages? Because the top 3 results hog 75% of all clicks on search engine results pages. That means more eyes on your website, more leads, and more chances for sales conversion.

3) Be Present on Social Media

In the digital age, you can’t afford not to have your business on Facebook and Instagram. Aside from sharing pictures of cats, social media platforms present a valuable limousine leads generation opportunity. Think of social media as a means to connect with existing leads and to get non-leads interested in renting a limo. Pictures of smiling teens at prom in front of one of your limos are a great way to say to non-leads, “a limo is a great way to make memories.” Post videos of events that you have provided limo transport for on Instagram. Engage people on Facebook with questions like “what would your ideal wedding be?” While not everyone will be in the market for a limo transport service at all times, having a strong presence on social media presence will remind people that you are capable of providing that service when the time comes.

4) Yelp

Yelp and other review sites are crucial for limousine transport company lead generation. Limousine service is a customer service-oriented business. And people look to reviews now more than ever to inform them on which businesses are worth the trouble. Make sure you claim your business on Yelp, Google My Business, Bing for Business, and other review websites so that people can see what kind of service they can expect from you.

5) Trade Shows

Yes, even in the digital age, trade shows are still a great way to generate leads. Trade shows are especially lucrative for B2B (business to business) lead generation. In fact, trade shows are the second largest source for B2B revenue generation. A transportation or hospitality industry trade show is a great opportunity for potential leads to put a face to your business and for you to get lucrative contracts from other businesses. Trade shows are also helpful because, as far as the transportation industry goes, no one attends one who isn’t in the market in some form or another. In other words, you are likely to encounter nothing but leads and potential leads at a trade show.

6 ) Personal Contact

If you are new in town, make sure you look up every local high school, wedding planning company, and winery in the area. Make some facetime with them and let them know that your services are available to their students, clients, and patrons. Ask if you could leave business cards at their front desks and be sure to hand out as much literature as possible.

Get Help from Contractor Webmasters

Let’s say for example you have just started your limousine transport business. You want to tell as many people in your city that you are available for fabulous rides. You spend $500 distributing leaflets and direct mailers to everyone in the city. But only half of those people would ever be interested in limousine service in the first place. That means that $250 of the money you spent went to waste.

In the digital age, there is always a more efficient and cost-effective way. With digital marketing services from Contractor Webmasters, you can make the most of your marketing dollars and generate your own leads. These leads are exclusive to your business and create a sustainable streamline of customers. Invest in your limo company’s long-term future with a full-service marketing agency that caters to your specific needs.

Hiring professionals is a wise decision. We can streamline all your digital marketing efforts to generate the most limousine leads. Our services include local SEO, web content, and more. You pay month-to-month and are never tied into a long-term contract.

Electrician SEO Guide: Rank #1 on Organic and Local Maps

Electrician SEO

As an electrical contractor, you probably aren’t conducting business across state lines. You may not even be crossing county lines. As such, your electrician SEO efforts should have a local focus. Local SEO is vastly important to most contracting industries and electrical is no exception. You need to be able to stand out in your local market because it’s the people who live in or near your city that will be calling to request your – or your competition’s – service. 

And if you want to put a figure to how important local SEO for electricians is we refer you to the following statistic brought to us courtesy of Social Media Today: 46% of all Google searches have local intent. That’s nearly half of the 5.6 billion searches performed on Google each day. That’s a customer pool that you simply can’t afford to miss out on. 

And we don’t want you to miss out on it. Here at Contractor SEO Webmasters, we stake our reputation on helping contractors of all kinds get noticed and stand out in their local markets. Local electrician SEO is our specialty and we want to share with you a guide that you can utilize for a strong local SEO campaign. 

Tips for Ranking on Local Searches

There are a handful of steps you can take right now as an electrical contractor that will ensure that your company website will show up on local searches. Here are the most effective:

Optimize your GMB Page

Your Google My Business page is your golden ticket to showing up in the Google Local 3 Pack – but only if you keep it optimized. Google will not index your GMB page if its crawlers deem it out of date or can’t decipher the information on it. Be sure to update the information regularly and make sure that your location listings are consistent with your physical address. Providing a brief description of your business, some high-quality photos of your staff or your work, a link to your website, and your hours of operation will also boost your index chances.

Landing Pages for Multiple Locations

You may have more than one office or service more than one area. If so, you need to have separate and specific landing pages for each of your locations. If you don’t, search engines will have a harder time pulling up the correct information when someone does a local search – decreasing the chance that your site gets indexed. Create multiple landing pages for each location and area you serve. Also, make sure that addresses are listed consistently across all your pages.

Matching Information

One of the simplest mistakes that DIY SEO marketers and business owners make is having inconsistent information across multiple platforms. For example, let’s say your company name is “Francis & Sons Electrical, LLC.” Now let’s say you have business listings on Yelp, Google, and Angie’s List. Your name and your company info (telephone number, website address, hours of operation, etc.) have to be consistent on all platforms. Your local rankings will be hurt if say, your company is listed as “Francis & Sons Electrical, LLC” on GMB but is spelled “Francis and Sons Electrical, LLC” on your website. Leaving off the “LLC” (as many companies do) will also confuse search engines and make it less likely that your site will appear on local searches.

Reviews as Ranking Factors

Google and other search engines use certain criteria by which their algorithm’s judge relevancy. One of these criteria, or ranking factors, is customer reviews. For Google, reviews make up 15.44% of the ranking factors for local pack ranking and finder rankings. This makes reviews the 3rd largest local ranking factor behind only relevant Google My Business listings and link signals. Translation: getting customer reviews will help you rank locally. Adding reviews to your GMB page and other platforms will also help your listing take up more space on local SERPs – not essential for local SEO but it certainly helps your listing stand out more.

Back Linking

Backlinking is something that a lot of webmasters struggle with. But backlinks, also known as inbound links, are important because they signal to search engines that you have quality content to offer that other websites have vouched for. Needless to say, this all means that the more backlinks you have, the better you will rank in local searches. But again, acquiring them can be difficult. Try starting out with organizations that you are already a part of. Maybe you are a member of your chamber of commerce, trade associations, or local union. Get in touch with these organizations and ask them to include a link to your website on theirs. You can also use a backlink tracking service to see where other electrical contractors are getting their backlinks.

Local Social Media

Creating posts with a local focus on your Facebook, Instagram, Twitter, and other social media platforms is also a proven practice to boost your local electrician SEO. If you attend local events, be sure to let your followers know that you will be in attendance, including all appropriate hashtags and take high-quality photos and post them with the appropriate tags. Try to create content that includes the city and state name of your local market so that search engines can easily find it. A Facebook post like “Great places to buy a generator in Tacoma, WA” would be a good example of a social media post that will signal local search engine crawls. 

Professional Local SEO Service

At the end of the day, the most beneficial step you can take towards boosting your local electrician SEO rankings is working with professionals. Having a dedicated team behind you, staying abreast of the frequent search engine algorithm changes, and making sure that you get real results from your SEO and marketing investment will make all the difference for your electrical contracting business. Get in touch with our team to get started. 

Posted: | Updated: Jul 30, 2020 | Categories: SEO

Junk Removal SEO Guide: Dominate Local Rankings in 2020

Junk Removal SEO

The goal of junk removal SEO is to rank your business on Google search results. That can come in the form of a website, business listing, or other web entity. Contractor Webmasters is going to guide you through the SEO process and help you generate exclusive contractor leads for your company.

Back in the ’80s if you were clever enough to start a junk removal business, you would have found yourself in a pretty empty marketplace. Junk removal is a relatively new industry. While people have been hauling away junk for other people probably since the dawn of man, it has only been a profitable business for about 40 years. 

Back in the 80’s you wouldn’t have had to spend too much on advertising and marketing because you most likely would have been the only game in town. That is not the case today. Junk removal companies are springing up left and right. A lot of people start their own junk removal businesses because of the relatively low upfront cost to start one. In essence, all you would need to start with is a truck and maybe a few helpers. Because of the perceived ease of startup and the fact that the junk removal and waste management industries generate $10 billion in payroll revenue each year, the junk removal space is now more crowded and competitive than it’s ever been.

So how do you make your business stand out and thrive in this bustling market? In short: local SEO. Local SEO is the key to dominating your local market and giving your business the best chance to thrive. In the following post, we will be going over some essential tips for effective junk removal SEO as well as answering some of the most important questions about junk removal SEO. Starting with…

Why is Local Junk Removal SEO Important?

First and foremost, you need to understand why local SEO is so important to the success of your business. The fact is that you have to make room in your budget for SEO and marketing to be able to thrive in the digital age because…

Almost Everyone Uses the Internet to Find Local Businesses

According to Bright Local, 86% of consumers use the internet to find local businesses. That includes local junk removal businesses. If your business is not showing up on “near me” searches, you have a serious SEO problem that needs to be addressed. 

SEO Drives Sales

Strong SEO gives you more chances to convert customers. According to Chitika, the top-ranking Google search result receives 33% of the SERP click traffic. That number drops to 18% if you are the second organic search result. That’s a difference of almost half the click traffic. Dominating local searches can boost your sales by a significant margin.

Strong Ranking Builds Trust

When someone sees your business ranked first on SERP, it instills in them a sense of trust. People tend to perceive high-ranking businesses as professional, reliable, and one that is popular. This helps people feel more at ease paying for the services of the business in question.

How to Dominate Local Rankings

Now that you know why local junk removal SEO is so important, it’s time to start taking some action towards upping your SERP rankings. Here is your guide for dominating your local rankings:

Strong Link Building

This tip sort of goes hand in hand with the last item on our list of reasons why local SEO is so important. Having plentiful off-site links to your website will show Google that your business is trustworthy. It has a lot to do with the criteria by which Google ranks pages. The fact is that backlinks are one of the most important ranking factors on Google. Google and other search engines use the number of backlinks (links on websites other than your own that lead to your website) your website has in their ranking process. But backlinking is something that a lot of businesses struggle with. Try asking any associations or organizations (chamber of commerce, local unions, professional networks, etc.) that you are already a member of to add a link on their site to yours. Posting quality blog content is another way to get backlinks to your site.

High-Quality Pictures

It’s important for people to be able to put a face to any business they are considering patronizing. Start snapping some high-quality pictures of your trucks, your crews, and your job sites and post them to relevant platforms. Adding high-quality photos to your Google My Business listing for example can help you rank in the local 3 pack. And posting pictures with localized captions and tags to your social media pages is a good way to get indexed in local searches. 

Ask for Reviews

It is very important to get used to asking for reviews – especially if you run a new junk removal business. Reviews account for 15.44% of local ranking factors for Google. That doesn’t sound like a lot, does it? But it really is. In fact, it’s the third most important local ranking factor for the Google algorithm. Having reviews on your Google My Business page, Bing for Business page, your Yelp account, your Angie’s list account, and other review websites will definitely boost your local SEO rankings.

Accurate Information

One of the most common and avoidable blunders business owners make is having inaccurate information on their digital business listings. For example, you may have your company name spelled slightly differently on your GMB page than on your Angie’s List account. This can hurt your local rankings because the GoogleBot can’t reconcile the difference and will leave you off SERP’s altogether. This is something you can do right now to improve your junk removal SEO. Go to all of your digital business listings and make sure that they all have the correct business address, website address, business name, phone number, and hours of operation.

We can help you rank higher here at Contractor SEO Webmasters, it is our business to help service contractors like you rank higher on local searches. We utilize innovative software, organic SEO tactics, proven digital marketing strategies, and modern technology to make sure your business stands out. Contact us today.

Posted: | Updated: Jul 27, 2020 | Categories: SEO

8 Amazing Pest Control Lead Generation Techniques for 2020

Pest Control Lead Generation Techniques

One of the aspects that differentiate successful businesses from unsuccessful ones is lead generation. The ability to generate quality pest control leads is what separates the big dogs from the little puppies so to speak. But generating leads can be very difficult and it seems that every industry has a specific method for drumming them up. In the same breath, not all leads are valuable to businesses which makes the process more complex. Anyone platform can claim a phone call or email inquiry is a lead, but that doesn’t make it a relevant one.

The pest control industry is one such industry. As a pest control contractor, you provide a certain, essential service. But if you don’t know how to rack up new leads, your business could be floundering; essential or not. And here at Contractor Webmasters, we are always looking for ways we can help all the contractors out there flourish. So today we want to share with you a list of lead generation tips specific to the pest control industry. If at any time you would like to get started with our digital marketing and SEO services.

1 – Study your Clientele

Being aware of who it is that’s using your services and which of your customers tend to spend the most is the first and perhaps most important step you will take in pest control lead generation. Knowing who is most likely to use your services will inform all of your marketing moves and allow you to use your budget more efficiently. For example, if most of your clients are in the commercial sector, make sure your website is appealing to business owners. Appealing to your current clientele will in turn drum up more promising leads.

2 – Utilize Infographics

There are a lot of technical questions that flash through a person’s brain when they suspect that they have an insect or rodent infestation. They are looking for answers to a great many questions and as Miss Details points out, infographics are a great way to convey lots of technical information in a way that is easily absorbable. A good idea for a pest control industry-specific infographic would be one that details the health risks of rodent and insect infestations. The combination of images and textual information makes it easy for the reader to get the information they need and turn into a hot lead for your business.

3 – Register on Review Sites

If your business is not already listed on Angie’s List, Yelp, Google My Business, and other review platforms; that’s something you need to do right away. According to CompuKol Communications, customer reviews are 12 times more effective for generating leads than service descriptions and other marketing methods. If a person cannot read about the experience they can expect from your business from other customers, there is no chance to turn them into leads. Listing your business on high-quality review websites also signifies to potential customers that your business is legitimate, professional, and trustworthy.

4 – Design your Website for the Industry

The pest control industry is unique. As such, your website should also be unique. As a pest control technician, you have certain licensing, product/process certifications, and maybe even some industry awards. Make sure you have a page on your website where a visitor can see evidence of these accomplishments. Also, make sure you have an online appointment scheduling tool to make it easier for customers to use your services. Remember that your website is one of the most powerful pest control lead generation tools in your arsenal. It should be enticing, easy to navigate, and provide visitors with all the information they need to consider using your services.

6 – Post Quality Content

As a pest control contractor/technician, you have a very valuable skillset and knowledge that people need. You can leverage this knowledge to make your website authority, make it more popular, increase its crawl budget, get it seen by more people, and generate more leads. A blog is a great way to share your knowledge and provide informational value to visitors. Quality blog posts have engaging content that generates comments on social media. Reaching more people through content that would not otherwise land on your website is incredibly valuable for both organic search and sharability.

7 – Exercise COVID Safety Precautions

This tip is topical and relevant to the times we currently find ourselves in. The fact is that the COVID-19 pandemic has a lot of people wary about having people in their homes. The pest control business is predicated on on-site service and inspections. So for pest control lead generation in the age of COVID, it is imperative that you let your customers know what steps you are taking to keep them safe. Make a bulleted list of COVID-19 safety precautions your business has implemented and posted it on your website and your Google My Business page.

8 – Take the Time for Trade Shows

There are plenty of trade shows and pest control industry events to attend. In fact, the National Pest Management Association has a list of such events posted on their website. But why should you attend a pest control trade show? Trade shows and events are a gold mine for lead generation. You can network with lots of people who may not frequent online communities or utilize organic search the way that others do. Networking may not pay off immediately but as your network grows over time, you will form a sustainable channel for leads moving forward.

Pest Control Lead Generation Help from the Pros

Digital marketing for contractors of all kinds is our business. And you better believe that includes lead generation. Here at Contractor Webmasters, we can help you generate more leads for your business organically. Through a concerted and specialized digital marketing and SEO campaign, we can garner more attention for your business and make it easier not only to generate leads, but to convert them.

Demolition SEO: The Premier Guide for 2020

Demolition SEO (Blog Cover)

Demolition and digital marketing aren’t normally two concepts that people group together. But the fact is that Search Engine Optimization is vital to the growth and success of your demolition contracting business. In a nutshell, demolition SEO will get your business seen by more customers. And the more customers who see and become aware of your business, the more likely they will choose you. SEO is also important for acquiring hot leads

How does that work? To understand how SEO helps you get more leads for your demolition business you need to familiarize yourself with a couple of terms:

  • Research Intent – When anyone does a search on Google, the search falls into certain categories. One of the categories is research intent and it covers any search that anyone conducts with the intention of learning something. Let’s take an example related to the demolition industry. If someone types in a search to the effect of “how to demo a wall” or “safe demolition methods” these are examples of searches with research intent. While these can be helpful for warming up leads, they are typically not the kind of searches that lead to conversions.
  • Purchase Intent – Now these are the types of searches you need to get in front of if you want to convert customers. The purchase intent category covers any search that is conducted towards the purpose of paying for a product or service. An example of a purchase intent search would be “demolition contractors near me” or “affordable demolition contractor.” These types of searches are conducted by people who are ready to pay for your service.

How Does Demolition SEO Help with Acquiring Leads?

So now that you know what purchasing intent is, you can surmise that anyone conducting a search with purchasing intent is ready to buy and is therefore a hot lead. So how does demolition SEO help with acquiring these leads? 

One of the most important ways has to do with the Google Local 3 Pack. For the uninitiated, Bright Edge has an eloquent description of what the Google Local 3 Pack is but essentially, the local 3 pack is the top three search results that Google users will see when they perform a local search. For instance, the first 3 map results that show up when someone searches “demolition contractors near me” would be considered the local 3 pack.

And you want to be in the local 3 pack as much as possible because those 3 listings will be the top result on a Search Engine Results Page (SERP) for 93% of all local searches. Furthermore, 44% of people who do local searches will click on a business listing that shows up the Google Local 3 Pack.

At this point, you may be asking yourself “how do I get in the Local 3 Pack?” A big part of modern SEO is optimizing your Google My Business Page and in doing so, you give yourself a good chance of breaking into the Local 3 Pack. Keeping your GMB profile up to date, having the correct business location and address, adding high-quality pictures, making sure your information matches with your other business listings (Yelp, BBB, Angie’s list, etc.) and getting reviews are all good ways to keep your GMB optimized and give you a fighting chance at showing up in the Local 3 Pack. 

And make no mistake about it, showing up in the Local 3 will give your business a shot in the arm. If you don’t believe us, consider this stat courtesy of Think With Google: 75% of consumers used Google searches and maps to help with purchasing decisions. 

What you need to Know about Demolition SEO

As a demolition contractor, it may help to know some basic yet essential facts about SEO and how it can help your business. Take a look at some of these essential facts:

  • SEO Drives Sales – Showing up at or near the top of a SERP instills trust in the customer. They see how high you rank and trust that your service is the best. This translates to sales because top ranked search results account for 33% of click traffic after a search is conducted. The more clicks you get, the more chance you have to convert.
  • Organic SEO is Always Better – Organic SEO helps you rank through quality content, reviews, relevant data, link building, and other honest marketing methods. In fact, organic SEO tactics like links and reviews are two of the most important factors that the Google algorithm uses to rank webpages. Organic SEO stands in opposition to black hat marketing tactics that can get your listing buried or disqualified altogether as they are often in violation of the Search Engine’s terms of service. They are also less effective for a number of reasons but perhaps the most important is that Google is in an ongoing, all-out war with black hat SEO. They are constantly updating their algorithm to sniff out and eliminate listings that utilize black hat SEO.
  • People Use the Internet to Find Contractors – By now, you probably understand that SEO helps Google and other search engines index your site when a relevant search is performed. Now it’s important to know just how many people are taking to the internet to find contractors. Many consumers use search engines to fulfill their renovation, home building, and yes, demolition needs. As a demolition contractor, you can’t afford to miss out on that massive demographic – and SEO is your direct link to it. 

Professional Demolition SEO Guidance

It’s a lot to take in, we know. And everything mentioned above is just the beginning. You now understand what demolition SEO is and why it’s so important. But for guidance on how to leverage it for the growth of your business, you will need the help of professionals. Here at Contractor SEO Webmasters, we can show you the ropes and even take the reins of your SEO and digital marketing campaign. Get started by contacting us today.

Posted: | Updated: Jun 26, 2020 | Categories: SEO

8 Awesome Perks of Having an Online Presence

Online Presence for Contractors Blog Cover

It should come as no surprise that online shopping, booking, and business contacts are done primarily online these days. We are living in the digital age; not passing through it. If you don’t have a strong online presence you are quite simply losing out. As a contractor, you may have made your bones through word of mouth referrals in the old days. But the times aren’t a’ changing; they have already changed.

But the good news is that having an online presence is getting easier and easier. There are companies like ours, Contractor Webmasters, that specialize in helping contractors in all trades not only establish a strong online presence but maintain it and leverage it so that it results in boosted sales. 

The unfortunate thing about this digital age is that even if your business does the best work in your area if you don’t have an online presence people will not pay attention to you. You can do the finest remodeling work, install state of the art HVAC systems or build the strongest roofs money can buy and all your efforts will be for naught if your customers can’t connect with you online. But why is that? The answer lies in a trend that doesn’t seem to be going anywhere any time soon. Take the following statistic into consideration: every year that Google has been around, their annual search rate has increased by 10%-15%. In 2014 Google was handling 40,000 searches every second.  Now, in 2020, that number has jumped to 75,000 unique Google searches conducted every second. 

More and more people are using online resources to help them find local businesses, book appointments and estimates, read reviews on local businesses, and purchase goods and services every single day. The numbers don’t lie – this trend isn’t changing.

And as a contractor, local commerce is your livelihood. Take, for example, another statistic: 46% of all Google searches consist of people in search of local businesses and services. That means that the majority of people in your area who are in need of contractor services are finding them online. Can you be found online?

But what constitutes an online presence? Perhaps a more important question would be, what constitutes an online presence that is more visible than others? Google pulls up business pages for searches based on a number of criteria. The concept is simple: the higher you rank, the more Google will put you at the top of certain search queries. The practice is not so simple. The criteria by which Google deems a webpage worthy of ranking is fraught with technicalities, confusing metrics, and worse, the criteria changes on a regular basis. 

But these aren’t unnavigable waters. In fact, we help contractors from around the country increase their online presence every day. So if you don’t have an online presence or need some assurance as to why this would be a worthwhile endeavor for you, take a look at our list of 8 awesome perks of having an online presence.

1) Automate Processes

Having an online presence like a simple website can automate and expedite a lot of processes for you and your staff. In a lot of ways, a simple company website has taken the place of handing out business cards to potential customers. Having an online presence affords you a forum with which you can provide basic information to people who are interested in your business. Things like your hours of operation, phone number, whether you give free estimates, and other basic information can all be easily posted on your website for quick reference. Plus, customers can see this information 24 hours a day. Lastly, having this basic information readily available online will free up your office staff for more important work as opposed to having to take calls to answer simple questions about your business.

2) Get Customer Reviews

Having an online presence can also mean having customer reviews on Google Reviews, Facebook (via Facebook Recommendations), Yelp, the Better Business Bureau, and other forums. And online reviews are hugely important for modern business. In a Hosting Tribunal study, it was found that 72% of customers depend on online reviews to help them make purchasing and patronage decisions. Customer reviews can be a huge asset for consumers and service providers. They can let a person know what kind of service they can expect from you. And glowing reviews of your business will boost sales by establishing consumer trust – which leads us to our next advantage…

3) Inspire Trust

Believe it or not, having no online presence may be instilling distrust in the minds of potential customers. In modern times, when you have no digital presence, it is taken as a sign that you are unprofessional or worse; have something to hide. You may do the finest work in all the land but if you don’t have any online presence, people will view you as unprofessional and not use your services. Having a simple Google My Business profile can help establish trust between your company and existing and potential customers. Even having a Facebook page for your business is extremely helpful. It gives people an opportunity to interact with you and allows you to showcase your work. All of which lets customers know that people have hired you in the past and that you have a tangible, personable service to offer.

4) Reach the Masses

One of the most important benefits to having an online presence is that it allows you to reach a much larger audience. There are billions of people online at any given second of any given day. And while much of that pool of web surfers will not be your target demographic, you can still reach more people with digital marketing than offline marketing. Especially with tools like SEO, longtail keywords, and local business profiles, you can reach more local consumers online than you ever could beating the streets and handing out business cards.

5) Market Digitally

If you are using Facebook or have a website for your contracting business, you can leverage these forums as a digital marketing platform. You can post blogs on a regular basis that answer questions that people typically have about your trade. This will make you rank higher on Google searches and get more eyes on your company. You can also use your online presence to inform your customers about special promotions or new services that you offer. Digital media is another great way to advertise your services and make people more aware of your company. Your website or Facebook page should be a venue for any project pictures, “how-to” tutorials, or viral marketing strategies you come up with.

6) Provide Access

Gone are the days of the yellow pages. If you don’t have any kind of online presence, people won’t be able to reach you. The great thing about the digital age is that you don’t have to miss any customers attempts to reach out to you. Even if someone is browsing for a “roofer near me” at 3 in the morning, they can leave you a message or email you so that you see it as soon as your day starts. That is of course, if you have an online presence. In many cases, consumers find it easier to book estimates, inspections and other contractor services online than over the phone. It makes it easier to knock out items on their to-do list while they are at work or even waiting in line at the bank.

7) Moderate Pricing

Consumers who perceive value and strong brand influence for the business will be 60% more likely to pay a higher price for the services of that business. And the way to build a stronger brand is by having a strong online presence. When people are able to read about the core values of your business, it’s history, it’s personality and the experiences of your customers, they are more connected with your brand. If you have an online presence that helps project the value of your brand, people will be more likely to pay a premium for your services. 

8) Teach Visually

Many people are visual learners. Being able to post a video of how your power washing service works or what it means to seal patio pavers may be much more effective than trying verbally explain it to someone. When people better understand how your services can benefit them – by seeing it demonstrated clearly in a video – they will be more likely to use them. 

And of course, this is really just the tip of the iceberg. There are so many great benefits to having an online presence, and we can help you get started or strengthen yours here at Contractor Webmasters. We hope you have found this post beneficial for your business. If you have any questions or would like to discuss how you can have a strong online presence, please feel free to call us. 

Posted: | Updated: May 8, 2020 | Categories: General

Do Contractors Get a Discount at Lowe’s?

Do Contractors Get a Discount at Lowe"s

Do contractors get a discount at Lowe’s? It’s something you’ve probably asked before, and Contractor Webmasters has the answer. We know that contractors spend a significant amount of time and money at mega-chain stores like Home Depot, Lowe’s, and Menards. But do these stores offer discounts? 

Yes, and no. Contractors don’t receive a discount only for their job title, but they offer a Volume Pricing Program that people in the contractor field can take advantage of for savings. 

Lowe’s and the Volume Pricing Program

The Volume Pricing Program (VPP) helps contractors and other individuals save money on large-volume orders. It works simply. Create a shopping list and present it at the nearest Lowe’s Pro Desk to get your discount. Lowe’s offers a 5-50% discount on nearly 2,000 products throughout their stores. 

When you calculate how much contractors spend on supplies each year, the savings are substantial. As companies save money on supplies, they can re-invest in other areas, including the pursuit to generate contractor leads through online channels. Bulk orders are beneficial to contractors for multiple reasons. Besides saving money, companies gain access to a large selection of supplies from Lowe’s chain stores, which can be a lifesaver for bigger jobs.

As a contractor, you’ve almost certainly been in a trying situation. It can reach a boiling point when you find yourself scrambling to get supplies and begin your job on schedule. The stress-induced by such circumstances wears us down. Having simple access to collections can alleviate much of the anxiety.

Thanks to Lowe’s discounts through VPP, the entire process is streamlined. You can assemble your shopping list online efficiently for premium results. Planning has never been easier than with Lowe’s VPP program. You save money for your business and gain instant access to much-needed supplies for your next bring project. Keep clients happy and your business afloat.

Lowe's Buy in Bulk (Screenshot)

Additional Ways to Save Money

Part of VPP’s intrigue is that bulk pricing-eligible products can help businesses save even more money. The numbers add up over time so extended use of the program allows for massive savings. One or two orders may seem inconsequential, but monthly, quarterly, and yearly savings will serve as notable increases for your business. 

As a small business owner, savings can make or break your company. It allows you to re-invest in more critical areas and encourages you to maximize earnings over time. A healthy business is one that makes intelligent purchases and thrives in performance. Typically, a price quote ranges from 8-12% below the retail equivalent. Some orders may even reach the 17-20% discount threshold. 

In totality, Lowe’s Business Tools & Services are helpful for contractors of all disciplines. Smaller businesses can consistently access essential supplies and purchase them at a discounted rate. Everything adds up in your financial books and will be noticeable within months. For larger companies, the regularity of discounts will add up over the long haul. Because high-spending contractors make frequent bulk purchases, the aggregate percentage of savings becomes readily apparent over the years and decades.

Signing up for the Volume Pricing Program is a game-changer for contractors. With a relatively short turnaround, the potential of severe savings is substantial. Make the best use of your financial resources by saving on bulk orders and preparing for big-time jobs across your service area. 

The VPP changes how startup contractors do business and streamlines the entire process for cost-efficiency. Taking advantage of bulk savings means new contractors can take on more projects without incurring above-market costs in 2021.

Lowe's Contractor Discount

Lowe’s Contractor Discount Card

In addition to VPP from Lowe’s, contractors can also apply for a business account card. The card effectively serves as a contractor discount card as you receive exclusive discounts, including a daily 5% reduction. 2021 promises to be an essential year for small businesses, and contractors must adapt to economic uncertainty. 

Applying for a Lowe’s business card is one creative way to maximize material expenses and continue maximizing your business profits. We can agree that premium materials in bulk make projects more efficient and clients happier. The investment must make sense for the contractor company, and bulk savings assures it does. 

Posted: | Updated: Nov 17, 2020 | Categories: General

7 Qualities of The Best Painting Company Websites

Painting Company Websites Blog Banner

Today you are going to learn about the 7 qualities of the best painting company websites.

If you are in the painting industry, your website is the key to standing apart from the rest of the competition. A strategically designed and optimized website is the most effective way to get painting leads. There are a number of different things that you can do to make your website stand out and stand out is what it needs to do.

Just what are those qualities that you can implement into your website to make it stand as a cut above the rest? Here are a few things that your painting website should have if you want to succeed in a crowded industry and establish your website.

These are proven methods across the internet and should be implemented immediately.

1) A Professional Design

It cannot be understated just how important a website is to any business. More times than not, your website is the first impression that your business leaves on a potential customer. That is why you should not trust the design and functionality to just anyone.

Make sure that your business employs a professional web design service to handle the creation of your website. A good web design company knows how to tailor your website content to the industry and to your target audience. They can lend valuable advice and will show familiarity with what works and what does not.

It might cost you a few more dollars to employ a professional web designer than to build the website yourself, but it will be more than worth it when your site is full of engaging content and looks professional from the initial click. This will help you attract more traffic through a variety of avenues and will help you to acquire more of those important leads that can be turned into those conversions that fuel a business.

Focus heavily on the design and implementation of your website and you will have established the foundation of your business and your online presence.

2) Search Engine Optimization

This term has become popular in recent years and though its importance has remained as high as ever, what it means to properly optimize your website has changed substantially. This is because Google has changed the way that they deploy their search algorithm to find the most relevant websites based on location and keyword.

Having a website that looks the part but is not easy to find means you have spent your money on a highly fancy storefront in a virtual back alley. In order to get your website seen by potential leads and clients, it has to be optimized properly in the search results.

Your SEO refers to how well your website ranks on Google as well as other search engines. In order to rank highly, you have to use keywords that best pertain to the audience that you are targeting. Coming up with effective SEO management requires a lot of effort, time, and even more trial and error.

Speaking with an internet marketing expert would do wonders for optimizing your website so that you can properly reach your target audience. When you do this effectively, you grow your reach and expand your leads.

3) High-quality Photographs

One of the most overlooked aspects of any website is the photographs. Back in the day, they were seen as nothing more than an adornment, something to add to the overall aesthetic of a website. As Google continues to develop its algorithm, however, photos are becoming more important than ever to optimize websites across the globe.

In the home improvement industry, in particular, photos can be a huge part of how successful the marketing strategy is. Potential clients want to know about the kind of work that your company does and there is no better way to do that then to provide visuals.

This is why investing in high-quality photographs should be something that your painting company looks into. Using a professional photographer can really emphasize the quality of your work and illustrate to prospective clients just what you can offer.

When you share pictures that are poorly lit, pixilated, or blurry, you are not only doing a poor job of illustrating your wares to prospective clients, you are giving your website a less-than-professional aesthetic. Pictures can say a thousand words and your website photographs can truly speak loudly to prospective clients.

4) Service-specific Pages

While it is certainly imperative that you list all the services that your company provides on your home page or in a taskbar near the top of the page, it does not provide the full picture to your clients. The most successful, and highest-ranking, painting websites have taken to the strategy of creating individual pages for each of the specific services that they offer.

Why do this? It produces relevant and specific content for search engines and clients alike. Not only that, they supply links to more detailed service pages which helps to demonstrate expertise and allows visitors to get a better feel for what a quality service entails.

In addition to delivering unique content that will benefit your website in the search rankings, doing this can make your company and website an authority on the business and industry. This will make your website a must-visit when it comes to information about painting and will help to drive traffic to your website. That is the goal of your website because it helps to sell services and products, which ultimately impacts the bottom line of any business. Individual service pages are an absolute must for your business.

5) Calls to Action

One of the essentials to any website, not just a painting company website, is to establish clear calls to action. A call to action (CTA) is what implores your customers to take up your service or products. If a customer has an interest in your business, a call-to-action button can be what pushes them to finally make use of your business.

This is why businesses in the industry make use of calls to action. They do this in the form of banners or buttons that urge them to take the next step. These things should have CTAs like ‘contact us’, ‘find out more’, or ‘get an estimate’ – something that guides the person down towards developing into a lead.

Visitors are generally uncertain of what they are looking for unless they are pressed to do so and having an effective call to action can give them the push that they need to make a decision. Hopefully, that decision will lead to them using your business for all of their painting needs.

The key is to make sure that your call to action isn’t too pushy or sales-y, lest it turns off potential customers. Walk this line correctly and you will develop many leads.

6) Lead Magnets / Forms

One of the keys to developing leads and eventually turning those into sales is to gather as much information on customers as you possibly can. This is generally in the form of emails, but also can be addresses, phone numbers, or other pertinent information.

Why is this important? Well, when you have this information, you can reach out to potentially interested customers who might have forgotten about your company. Follow-ups are far more likely to lead to a conversion than an initial contact because customers need the time to do research on each of the businesses that they are looking into.

When you have a form that asks for customer information, preferably right on the home page, you can gather that essential information that can help you conduct follow-ups. In these follow-ups, usually emails, you can offer coupons or discounts on service to entice prospective customers into using your business.

Again, these follow-ups are essential to converting leads into sales. Leads are great, but they take extra effort to convert them into those important sales. Do your follow-up work with the information you gather from forms and you will really see the difference.

7) Informative Videos

What many are unaware of these days is that video is becoming more important to make a company website stand apart from competitors. This is because attention spans are growing shorter and videos can encompass several pages of information into a short video.

Not only that, adding high-quality videos to your website can aid the optimization of your website. Investing in informative videos that are of high-quality can provide the same kind of authority that having typed out content can have.

Best of all, you can implement unique video strategies to make your website unique. Things like Q&A or DIY instructions can make your website a destination for those interested in the industry. When you provide unique and informative content to your website, either in type or through videos, your website becomes an authority in the industry and a destination for prospective customers.

Videos can be a cost-effective means to do this as well. If you have your own equipment or are properly educated on how to film a quality video, you can film them and upload them yourself. This means that you can add as many videos as you like each week, giving customers new reasons to visit your website.

Posted: | Updated: Jul 19, 2020 | Categories: Design

Construction Marketing: How To Dominate Your Local Market in 2020

Construction Marketing

What is Construction Marketing?

Construction marketing is the business of promoting construction services or products across various promotional channels. Marketing can refer to print advertising, billboards, and online promotional techniques like search engine optimization (SEO) and business listing optimization.

Why Marketing Matters for Construction Contractors

Regardless of what kind of company you have, it is imperative to get your name out there as a business owner. Becoming visible in the eyes of your audience is a significant part of the battle. The thing is that there are so many different ways to achieve this. SEOpaid advertisingsocial media, etc.

Construction marketing isn’t as simple as it used to be. There are, however, similarities in that you still need to appeal to your local market first and foremost. After all, if you are in construction, your company has a finite reach. You aren’t appealing to the country as a whole; you are appealing to a limited number of communities as your company continues to grow.

Being able to market to those local communities successfully makes up a large portion of your business, if not all of it. Appealing to nearby consumers is your business’s lifeblood. But how can you stand out in your community and dominate how you market your construction company?

Direct Mail is Old-School But Effective

Believe it or not, using direct mail advertising is still one of the most viable forms of marketing around. Research shows that people tend to open up direct mail sooner and more often than they do email, even though that email option is more widely available.

This because people can ignore those emails or direct them to their junk folder and never even know that they are coming into their email. With direct mail, people are checking their mail, whether it is junk or not. Knowing that people will have to have these direct mail marketing options in their hands is the key to getting great use of those materials.

Not only that, people are more likely to use direct mail offers if they are for a local business. You give the customer an extra incentive to use those offers if they don’t have to go very far. Because your business is local, it certainly matches those criteria.

Make sure that your business takes the time to invest in direct mail marketing. It might seem like an outdated practice, but it has more than proven to be a viable service in the marketing industry today. Put your business in the hands of your audience. Literally.

Partnerships Expand Marketing Reach

Some business owners feel as though it is them against the world. And it is certainly understandable to have that frame of mind. But the fact of the matter is that the business world is big enough for alliances and mutually beneficial partnerships.

Please don’t mistake me: you don’t want to pair up with a competitor within the construction industry. Instead, try to run a partnership with a like-minded business in your community. For example, a perfect match could be pairing up with a local hardware store. They get more traffic in their store for potential sales; your customer feels like they are saving money by using your service.

This kind of win-win marketing is how like-minded businesses help one another to survive and thrive. No one gets anything done in this world by themselves, and that is the same for companies. Assisting one another also fosters a sense of community among business owners.

Facebook is Worth Your Time

Facebook is in a weird spot these days. It is rapidly losing popularity these days, especially among controversies about sharing private information. Still, hundreds of millions of users on Facebook and the vast majority of communities across the United States are likely on Facebook en masse.

For this reason, it is essential to utilize Facebook as a marketing tool. You can wield its power in multiple ways. Facebook Ads, for example, are highly effective with the right targeting strategy. Additionally, pixel tracking “follows” each user around the web once they visit your website or Facebook page. Based on Facebook algorithms, these ads will sit in your peripheral across any website they visit.

The beauty of this is that it keeps your business in the user’s consciousness the entire time, and it doesn’t cost your company a thing unless the user clicks on those ads. Pixel tracking is a fantastic way to keep your business in your audience’s mind, and you only pay for what they click. That is a win-win if there ever was one.

The second way is to interact with your customers through Facebook as often as you can. The best companies will find ways to interact with their customers. Things like listening to complaints and personalization help foster a sense of trust between the customer and the business that most businesses want. Brand reliability is one of the most sought after facets of building a brand.

Facebook might have its negative features, but it is one tool that is a must-have for any business in terms of its marketing program.

Contractor Webmasters Facebook

Niche Online Directories Can Help

You might not have realized that when a user goes to a search engine and asks about the best service provider in their locality for just about anything, that search engine will come up with specific directories instead of individual sites for the service provider.

It is imperative that, when listing yourself in directories, you are sure to fill out every possible detail that you can. The more information you provide, the more the customer knows about you, and it can also affect your overall directory ranking.

Make sure to regularly check the directories and be sure to instantly answer any query, responding generously to anyone who gives you positive feedback when they take on your service. NAP (name, address, phone number) placements are a highly beneficial way to let your audience know as much about your business that they can and allows you to get to the top of the localized search settings.

Construction Directory

Source: https://www.builderspace.com/

Focus on Specifics and Niche Targeting

If you are new to the business world, it can be intimidating to create an advertising campaign for your business. Your marketing is one of the best ways to deliver to your audience your business’s perception, what you as a business are all about, and the services you offer.

It can certainly feel like with a business; you need to advertise everything your company can do. After all, you want to make your potential audience feel like they can go to you for just about anything, right? That’s all fine and well, but it can also be a bad marketing idea.

What will be more beneficial to your business is to focus on one area of your service at a time. For instance, let’s say that you offer driveway paving services. Aim the focus of your marketing campaign on how great your driveway paving services.

When you focus on a specific service, you plant in the audience’s mind that you are the best there is at that service. If you see a noticeable uptick in sales for that specific service, then you know that you should make your future marketing campaigns as focused as they can be. Niche marketing is one way to establish to your potential customer base that you are a trusted, reliable name in that particular service. Targeting is a fantastic way to develop brand recognition when it comes to that service.

Construction Website Menu

Transparency Endears Prospects 

When it comes to building brand recognition and developing your marketing campaign, consider this: people love free stuff. Many might not realize that the free “thing” does not have to be a physical item. If you impart some knowledge to your audience, they will take that as a gift, making your business seem like a better option in their eyes.

For instance, maybe you can offer some DIY construction tips for those who are a bit more hands-on. Sure, you could tell them to visit your company and try to sell them your services, but that isn’t the same thing. Make them feel like you are giving them something. As I said, people love free stuff.

One strategy is to run a blog through your website. Have entries with the aforementioned DIY stuff or any other helpful tips that will draw people to your site and eyeballs towards your business even if it doesn’t immediately result in sales.

Keeping your business in the mind of your audience base is one of the essential aspects of marketing your business. Offering “free” tips to your audience is one of the best ways to ensure that they will think of your business when a problem comes along that they can’t solve themselves.

Stay Local and Community-Oriented

Building trust and brand recognition within your community are imperative to the success of your business. Traditionally, this means that you develop the kind of marketing campaign that sticks in the memory of your local community.

But there are other ways to go about it. For instance, providing a charitable or social service is a great way to foster that trust within the community and build brand recognition in your audience’s eyes. Think about it: if a local business participates in rebuilding a hospital or providing aid to those affected by a massive storm, aren’t you more likely to see them in a positive light?

Not only is your business doing a great deed by participating in community events such as these, but you also build that all-important trust within the community. Every little bit helps, and by helping your community, you support your business’s image within that community.

Provide Social Media Access to Consumers

We touched a little bit on Facebook above, but it is crucial to not forget about the other forms of social media. These are rapidly growing mediums where users spend lots of their time. Because so many people hang out on social platforms, you have a far greater audience to reach when using platforms like Twitter and Snapchat potentially.

Creating engaging, local advertising for users on those social media platforms is a great way to connect with them. Not only that, you can spread the word on sales and specials, even using digital coupons to promote anything that you are looking to move in terms of services or products.

Any company with an effective marketing campaign will make the most out of social media’s reach. It also allows you to interact with your audience in a fun and laid back kind of way. You can make your company seem a little more laid back and “different” than others in the industry if you run social media accounts the right way.

Best of all? You can run an effective social media campaign for little to no money. That is the kind of voice and reach necessary for any company, and social media allows for that kind of reach without any additional costs. How can you beat that?

Construction Social Media Icons

Final Thoughts From Contractor Webmasters

Ultimately, it is crucial to figure out which of these methods work best for your company based on the marketing budget that you have, the size of your community, and a few other mitigating factors. The goal is to build brand recognition for your company within your service areas. However, you can do that in an effective way to market to your community.

The best thing about most of these methods is that they don’t cost a ton of money to implement, and you can get great results out of them without having to come up with some complicated, comprehensive construction marketing campaign.

Find ways to communicate with your community, to build trust and recognition with those within the community. When you can develop these things, you will see your company begin to grow and gain steam among local consumers.

Exclusive Carpet Cleaning Leads (2021 Guide)

What Are Carpet Cleaning Leads?

Carpet cleaning leads are prospects who show interest in your rug cleansing services, typically through online platforms like a website, Google listing, Facebook page, or 3rd party website like HomeAdvisor. Lead generation is the process of acquiring more leads with better quality and lifetime value.

Carpet Cleaning Leads

What Are Exclusive Carpet Cleaning Leads?

Exclusive leads come straight to your business from your web property. The consumer finds you online through your website, Google My Business listing, or other digital property. Exclusive leads are more likely to convert because they have shown interest in your services specifically, instead of carpet cleaning as a general inquiry.

How Carpet Cleaners Get Exclusive Leads in 2021

So you want to generate carpet cleaning leads for your local business in 2021? The following step by step guide from Contractor Webmasters guides you through the process. Generating leads is not as difficult as you might think, but targeting the highest quality leads will make your business grow much faster and provide more excellent lifetime value for business growth. Carpet cleaners should focus on exclusive leads rather than shared leads. You might want to buy carpet cleaning leads from a 3rd party, but it’s risky.

Step 1: Claim Your Google My Business

The first step for every carpet cleaning business should be to claim your GMB listing. Sign up for your Google My Business listing, free of charge, by visiting google.com/business. You will need to verify your business address through the postcard mailing system so that Google knows you are legit. Once you claim your business, you can begin to optimize the listing with updated business information, pictures, posts, and other calls to action. When users search your brand name, they will see your listing appear (if you set it up correctly. Some business owners hire agencies to help.

Carpet Google My Business Screenshot

Step 2: Create a Website

To reach a legitimate level of success, you will need a company website. You may already have a domain name purchased and may even have a website online. Even so, you should still invest in carpet cleaning website design to make it convert at a higher rate. It would help if you also focused on optimizing your website for Google to show up for more keywords. Finally, your website should perform well on mobile devices since most consumers will visit your company website through a smartphone or tablet device. If you don’t have a domain name, you will need to purchase one or hire an agency to create your website.

Carpet Cleaning Website Header

Step 3: Write High-Quality Content

To optimize your website and GMB listing on search engines, you will need to provide users with high-quality content. Content includes pages and posts, both on your site and GMB listing. Google will rank websites based on the quality of their content, along with its relevance and authority. The more specific you can write about your carpet cleaning services, including the more niche services within your industry, the more you will show up for keywords that consumers search. As a business owner, you don’t always have time to write content, so you should hire an agency.

On-Page SEO Examples for Carpet Cleaners

Step 4: Pay for Facebook and Google Advertising

Organic leads are better than paid ones, but you can still generate exclusive leads through online ads. Both Google and Facebook provide platforms on which carpet cleaners can generate clicks and potential customers. Facebook even allows you to target specific demographics like homeowners so that you can spend your advertising money on a group of people more likely to convert. Organic search engine optimization will be the best long-term strategy, but ads can help you reach clients quickly and strategically and promote a carpet cleaning service.

Contractor Facebook Lead Ad Form

Step 5: Solicit Reviews From Satisfied Customers

To grow your business long-term, you will need to get reviews from satisfied customers. Word of mouth can travel at the speed of an ethernet cable with modern review systems. Contractor Webmasters includes the BrandREVU plugin that allows consumers to leave a review of your business from your website quickly. It also sends out SMS text reminders and direct links to make the process as convenient as possible. Carpet cleaners will increase their reviews with this plugin, and it will ultimately help generate leads.

Brand Revue Promo

The Carpet Cleaning Sales Funnel

Sales funnels hold value because they allow you to control your traffic. When you buy a lead from another service, you do NOT control that traffic. It is unlikely you will reap any long-term benefit from that lead, even if they end up converting. A sales funnel starts with your organic web presence. Once people find you online, they have entered the bottom of the funnel. As they read through your material and reviews, they become a warm lead. Finally, they contact you and are relatively easy to convert since they already have an interest in your services. Paid ads can also be an entrance to your funnel.

Sales Funnel

Should I Use Carpet Cleaning Lead Services?

It depends on what kinds of leads they offer. You should not invest in shared leads since they have a relatively low conversion rate. Additionally, you should not invest your entire business in leads from other platforms. Think about it, you are helping their brand succeed but not your own. It is better to generate leads through your assets like websites and GMB.

How To Get Carpet Cleaning Customers

The best way to get customers is by getting exclusive leads. You should follow the steps at the beginning of this guide to get those leads. Since our methods create warm leads, they are highly likely to convert into customers. The best part is, if you perform good services, they become repeat customers. You now have a great long-term business model.

How to Get More Carpet Cleaning Jobs

Our methods create a snowball effect so you can get more jobs over-time. Once you start getting warm leads, you start getting your initial jobs. From there, you generate reviews with our plugin, and then you have even more authority online. Now you are ranking higher, getting more calls and emails, and converting them at a higher rate because of your growing reputation. 

Where to Advertise Carpet Cleaning

You can use Google, Facebook, and YouTube to advertise your carpet cleaning business. If you are creating a Facebook Ad, you will want to pay attention to the demographics to target the right people. You want to go for homeowners who are likely to pay for carpet cleaning services. With Google PPC, you want to target the best carpet cleaning keywords. As for YouTube, the goal is similar to Facebook, so you should pay attention to target demographics. Other options include old-school tactics like carpet cleaning flyers.

What About Commercial Carpet Cleaning Leads?

Commercial carpet cleaners can use these very same strategies to secure exclusive leads. As long as you combine a great website with high-quality content and an optimized GMB listing, you have a great chance to dominate your market. GMB doesn’t currently allow businesses to list themselves as commercial carpet cleaners, but you can make it known on your website.

Carpet Cleaning Marketing Strategies

If you need assistance implementing our carpet cleaning marketing strategies outlined in this guide, contact Contractor Webmasters. We are a full-service digital marketing agency for carpet cleaners. We design a custom website, populate it with carpet cleaning content written by degreed writers, and optimize it for search and mobile devices. Our services also include the best review plugin on the market to help grow your brand long-term. If you are interested in paid advertising, we can create carpet cleaning ads that work without overspending. 

Posted: | Updated: Dec 21, 2020 | Categories: Lead Generation