Author Archives: Contractor Webmasters

SEO for Tile Installers: The Premium Marketing Guide for 2024

As a tile installer, you might have heard about search engine optimization (SEO) as a viable resource for bringing in new customers.

The rumors are true: SEO is an effective way to increase lead generation. However, the impact of your SEO largely depends on the quality of the campaign.

We help companies like yours achieve their marketing goals online at Contractor Webmasters.

In the following guide, we dive into SEO for tile installers.

What is SEO for Tile Installers?

SEO for tile installers is the practice of enhancing tile installation company websites, business profiles, and other web properties for search engine rankings.

The goal is to rank as high as possible on Google search results for industry and regional keywords.

Why Tile Installation Contractors Need SEO

SEO for tile installers can increase your lead generation efforts and help your business get seen by your target audience.

Since almost everyone relies on internet searches to help them find local contractors and businesses, you need to ensure that your website ranks high and gets seen by people interested in your services.

The general concept behind SEO is relatively simple, but a lot goes into improving your rankings.

Below, we outline the specific components of search engine optimization in 2024.

Custom Website Design

Your website should be your primary source for leads and new customers. Therefore, you can optimize it to appear on more search engine results pages.

A lot of the reasons websites don’t rank well on search engine results pages (SERPs) is that they are not optimized for online searches.

Search engines like Google and Bing use specific kinds of data to understand the content on your website and index it when one of their users performs a search. These elements are known as technical SEO.

You must ensure that Google crawler bots can crawl your website at the bare minimum. From there, you can perform specific tasks to improve your chances of showing up on SERPs.

Take a look at some of the ways you should optimize your website:

Target Keywords

Keywords are one of the most basic and meaningful ways that search engines can tell that your website has something of value for the searcher.

You can use online keyword research tools to help you identify relevant keywords for your business.

Then, use these keywords in your site’s written content, your page titles, meta descriptions, and alt text. It’s important not to overuse keywords, though. Instead, make it flow into your content naturally.

Custom Photos

Google can distinguish between custom and stock photos on your website. While stock photos can work for SEO, custom photos work better.

In addition, unique images of your staff and jobs increase conversion rates, dwell time, and other behavioral SEO metrics.

It’s also vital to provide alt text and captions for your photos that describe what they depict. While metrics like dwell time are not a direct SEO ranking factor, they indirectly contribute to your overall SEO score.

Internal Linking

Ensuring every page on your website links to another page will help search engines scan your entire site in search of relevant content. Furthermore, internal links transfer equity from one page and topic to another.

For example, a blog post about the various kinds of tiles available in the United States might earn a lot of backlinks from other websites because of its readability and demand.

If you link internally from that blog post to your tile installation services page, you can rank higher on Google SERPs.

Off-Site Optimization

Tile installation SEO isn’t 100% dependent on your website. Off-site optimization is also essential. Off-site SEO tasks include citations, link building, and reputation management.

Tile installation companies should diversify their online presence by creating social media profiles, joining industry and local associations, and encouraging customers to leave online reviews on multiple platforms.

A diverse presence on the web will increase your web traffic and help your site get seen by more people. Off-site optimization will entail:

Review Sites

Profiles on Yelp, BBB, and other review platforms allow customers to review your business, increase your online presence, and boost SEO rankings. So, it’s good to link to your review profiles from your website.

Local Business Directories

Look into local business and professional networks in your area. Usually, it is free of charge to be listed in these directories. However, doing so will help with your local SEO rankings.

Google Business Profile

Naturally, Google prioritizes its services when indexing local companies on relevant searches. And since Google owns the lion’s share of the search engine market, you need to be present on Google Business Profile.

Content Marketing

Content fuels your website, on-page, and off-page SEO campaigns. Therefore, creating, publishing, and distributing content is essential to a successful SEO strategy in 2024.

You might ask what a tile installer can write about on their website. In some ways, this is a valid concern. However, with a bit of creativity and the right mindset, you can dominate competitors throughout your region.

Below, Contractor Webmasters delves into content marketing components that will take your SEO marketing strategy to new levels. If you use these strategies in your campaign, you can find success quickly.

Service Pages

A service page is critical to your tile installation website. Each service you provide should have an individual page of content.

These pages should target a specific keyword based on the service it represents. For example, one page targets floor tile installation, and another goes for bath tiles.

Blog Posts

Blog posts are less vital to your website conversion rates but equally essential to your SEO strategy.

For example, publishing a long-form blog post about bath tile color schemes may not land you new customers. Still, it will help you acquire powerful SEO backlinks when other websites reference you.

Sharing & Distribution

After creating website content, you must promote it on your off-site web entities like social media channels.

Share all your blog posts on your Facebook Business Page to encourage more visits, backlinks, and engagement. You can also repurpose content in video form for YouTube.

A Comprehensive SEO Approach for Tile Installers

There is a lot to take in here, and as you can imagine, all of this takes time and effort. We have experience working with flooring contractors and tile installers at Contractor Webmasters.

We can offer a comprehensive approach to SEO for tile installers, including web design, content writing, and local SEO. Grow your business with our services today.

The (#1) Flooring Company PPC Marketing Guide for 2023

Flooring company PPC is an integral part of your digital marketing strategy in 2023, along with SEO for flooring contractors. Google Ads appear on top of search results, making your company’s presence on these ads imperative.

Flooring company PPC is also part of a complete digital marketing strategy. PPC stands for Pay Per Click. It is a form of digital marketing that can give lead generation and customer conversion a shot in the arm.

First, however, there are some practices that you should follow if you want the best results for your flooring company’s PPC ad campaign.

In the following post, Contractor Webmasters outlines the basics of flooring company PPC advertising and gives you tips on getting the best ROI for your campaign.

Flooring Company PPC Basics

PPC advertising works simply. First, you create an ad for the network of any publisher like Google. Then, when web surfers click on the ad, the publisher gets paid (by you) a certain (pre-determined) amount. Here are some essential things to consider when planning your PPC ad campaign:

Competition

Google and other publishers charge more per click if you are trying to display your ads to people using high-competition keywords. But, of course, these terms also yield more total clicks and conversions.

Keywords

If you build your campaign around the keyword “flooring in Biloxi,” your ad may show up to consumers who perform a search for that term or one similar to it. Just like SEO, Google Ads uses keywords to match users.

Landing Pages

A landing page is a small, one-page URL connected to your PPC ad. So when consumers click on your ad, they are led to a landing page. The purpose of the landing page is to further entice the customer and encourage them to call you or visit your website.

PPC Publishers for Flooring Companies

Fortunately, you have plenty of options for PPC ad publishers. But, of course, you will want to choose the ones with the largest networks, as they will give you the best chance of high exposure.

Google Ads

Google Ads is the best option for PPC ads. They emulate organic search results and garner the most clicks and impressions. For example, as a flooring company, you will probably work with many middle and later-aged homeowners.

We would recommend Google Ads first and Facebook Ads second for the best outreach.

Facebook Ads

A much broader swath of the population you want to advertise to uses Google. But Facebook Ads are a good choice, too, as the average US Facebook user is around 40 years old.

For flooring companies, we would also recommend saving your PPC ad budget for Google and Facebook instead of Instagram ads.

Instagram Ads

While the Instagram ad network is growing, younger people still use it. So if you have the budget, use all three platforms by all means. But if you’re just starting with PPC, we recommend saving the bulk of your PPC budget for Google and Facebook, with Google definitely being higher-priority.

Getting The Best PPC Campaign Results

A lot of thought needs to go into your flooring company’s PPC ad campaign if you want the best ROI. Here are some tips on how to get the best results from PPC ads:

Identify your Target Audience

As a flooring company, you will likely work with homeowners, property managers, interior designers, real estate agencies, and general contractors. So be sure to target these groups when you are selecting ad publishers.

Target Multiple Keywords

Keyword research will be fundamental as it will give you insight into which phrases your customers use most to search for flooring services. However, try not to pigeonhole your PPC campaign to just one phrase. Instead, if you have the budget, create ads for multiple keywords.

Maximize Low-Competition Keywords

Don’t neglect low-competition, long-tail, or region-specific keywords if you have a limited budget. They will likely be less expensive and yield comparable results to high-competition keywords.

Furthermore, if you create a highly-targeted landing page, you have a good chance of converting clicks for long-tail and specific keywords and phrases in 2023.

Create Enticing Landing Pages

Keep your ad copy short, sweet, and to the point. Include just 2-3 high-quality images, and stay on topic. In other words, don’t make the copy pertain to something different than what the ad promotes.

Identify and stress how the specific service can solve a problem for the consumer. End with a solid call to action that tells the consumer what their next step should be (call now, make an appointment, join the email list, etc.).

Conduct A/B Testing

A/B testing reveals which of your flooring PPC ads are working and which needs tweaking. Conduct A/B testing on at least a monthly basis (weekly testing would be ideal).

Like SEO, PPC is about testing and correcting to drive better results. Of course, your first PPC ad won’t be your best. Still, it will give you valuable information that you can use to optimize future advertisements.

Parting Advice for Flooring Contractor PPC

To give your flooring company the best chance at success in the digital age, you must utilize a handful of digital marketing tactics. First, SEO for flooring companies is chiefly important ( the methodology of getting your site to rank the highest in search engines for keywords).

However, PPC is also critical, especially for newer flooring companies. SEO can take up to 6 months to show noticeable results, so supplementing your traffic through paid ads is a great tool.

Start out with a reasonable budget if you are new to flooring company PPC ads. Of course, you can constantly adjust how much you are willing to spend, so start off small until you learn the patterns and tendencies.

Work with us at Contractor Webmasters if you want a shortcut to unique, customer-generating flooring company PPC ads. We drive the best results for flooring companies in the United States and help generate flooring leads consistently. A multi-channel approach works best for everyone.

How to Start an Epoxy Floor Business (w/Expert Tips)

Blog Cover for Starting an Epoxy Flooring Business

If you are thinking about starting your own epoxy flooring business, you may already be one step ahead of the curve. The epoxy flooring market is burgeoning, but in 2024, it’s still relatively wide open.

Steps for Starting an Epoxy Flooring Business:

1) Register an LLC or Sole Proprietorship
2) Contact Local Municipalities
3) Purchase Equipment
4) Invest in Marketing

Epoxy is quickly becoming a favorite among commercial and residential property owners because of its incredible durability and because it looks much nicer than plain old concrete.

The fantastic thing about emerging epoxy flooring companies is that many owners began without knowing anything about flooring.

As a result, the process of installing an epoxy floor is relatively simple compared to other kinds of flooring installation jobs.

Some people learn just by looking at YouTube videos and browsing online tutorials.

Since the demand for epoxy flooring seems to be on the rise, and by proxy, the demand for epoxy flooring companies, we thought we’d share some insights on how to start an epoxy floor business.

The Rising Demand for Epoxy Flooring

There is no denying the rising demand for epoxy flooring. The epoxy flooring market numbers don’t lie. In general, the US concrete floor coatings market size was worth an estimated $304 million last year.

More specifically, epoxy flooring installations accounted for an estimated 40% of that valuation of $304 million.

That means that last year alone, epoxy flooring installations accounted for nearly half of all the revenue earned by the United States concrete flooring industry.

Revenue earned in the US concrete flooring industry will likely increase by 4.3% every year for the foreseeable future.

So, you can bet that epoxy flooring installation services will contribute to that revenue.

So what do all those statistics tell us?

For one thing, it tells us that, at least for the foreseeable future, a career in epoxy flooring is a safe bet, which is why it has enticed so many existing flooring contractors and budding ones.

And here are just some of the reasons epoxy flooring is in such high demand right now:

Increased Property Value

It is estimated that installing a concrete garage floor in your home can increase its value by $8 per square foot.

That may not sound like a lot, but epoxy flooring represents one of the best home improvement investments available, considering the relatively cheap installation cost.

Relatively Low Price

Regarding the price to install, consumers are flocking to epoxy flooring because it is more affordable than other kinds of floor coatings.

Business owners also realize how versatile and cost-effective epoxy flooring is in various applications: warehouses, garages, storage units, restaurants, etc.

Aesthetic Appeal

Epoxy coating can have a polished finish that looks clean and sleek. Similarly, contractors can enhance it to look like granite (at a fraction of the cost of the real thing.

Durability

With the proper maintenance, epoxy flooring can last for up to 20 years. Of course, the amount of foot traffic and quality of installation will play a factor in how long an epoxy floor lasts.

Getting the maximum life out of an epoxy floor will also depend on its maintenance after installation.

Now that you have an idea of the job market’s trajectory and understand why epoxy flooring is in such high demand let’s talk about how to start an epoxy floor business.

Step 1: Establish Legal Parameters

For the most part, you will want to choose between establishing an LLC or a sole proprietorship if you start an epoxy flooring business.

There are pros and cons to both, so check out this basic breakdown:

LLC

An LLC or Limited Liability Corporation defines the owner of a business and the business itself as two different entities.

The advantage of establishing your epoxy flooring business as an LLC is having a partner in the business.

Starting your business as an LLC will also protect people from going after your personal assets in court if something happens and you are being sued.

The downside to starting an LLC is that the process can be complicated.

Sole Proprietorship

A sole proprietorship is easier to set up than an LLC. The main drawback to a sole proprietorship is that you cannot have a partner by definition.

Most people will initially set up a sole proprietorship and convert it into an LLC when they experience some success or want to expand with a partner.

That is always an option, but you cannot start a sole proprietorship with a partner.

Step 2: Contact Local Municipalities

You will need a business license for sure. But then, depending on where you plan to operate your epoxy flooring business, you will need to see what kind of special permits and licenses are required.

Do a quick Google search for municipal offices and clerks in your state or city. Then, contact them by phone, and they should be able to tell you what you will need besides a business license to operate your flooring company.

In any case, you will also need to acquire insurance. Your state’s requirements may ask for nothing more than basic contractor’s insurance.

You may also need to put up a bond fee depending on where you plan to operate. Whether or not you have employees will also factor into the kinds of insurance policies you will need.

Step 3: Acquire the Right Equipment

Your epoxy flooring business will require an array of equipment, and the kind of work you intend to do will dictate what specialty tools you need. In general, though, you will need:

A diamond-bit grinder
A shop vac with a vacuum wand
Shovel
Broom
Epoxy resin

Step 4: Invest in Marketing

Once you have a business, you will need epoxy flooring leads.

The best way to get more leads is to utilize epoxy flooring marketing strategies that are proven to drive results.

We also offer a field operations app called Field360 so that you can run your entire business from the app.

Epoxy Flooring Management Software

An app like Field360 uses your day-to-day operations to power your marketing and website optimization.

Choosing this software tool is a great way to run your entire operation (scheduling, payments, customer relationships, etc.) while also ensuring top-level marketing.

Quality Website

A professional website serves as the beacon for your company. It’s where interested prospects go to find more information and ultimately convert into new customers.

Contractor Webmasters offers professional website design services so your site delivers on your business goals in 2024.

Keyword Research

It’s important to optimize on-page content with keywords that will make it easier to find for search engines. Start your keyword research with, of course, keyword research tools.

Then, group keywords by user intent and prioritize them by potential ROI.

Source: Ubersuggest

On-Page SEO

Every page and post on your website should have proper flooring company SEO so that you can maximize its value.

For example, if you provide garage floor coating services, that page should target the list of keywords aimed at people seeking that kind of service in your area.

Screenshot of Epoxy Floor Coating Page Optimized for SEO

Off-Page Optimization

Next, you’re going to want to sign up for Yelp, Houzz, Angi, and HomeAdvisor, and here’s the big one: Google Business Profile.

Listing your business with these platforms is like having road signs pointing to your site, and you want as many of these road signs on the web as possible.

Registering your business on Google Business Profile is the most impactful thing you can do for off-page optimization in 2024.

Content Marketing

Start a blog, post regularly on your business’s social media pages, create “how-to” video content, and consider an email marketing campaign to increase visibility. Publish your content on YouTube, Instagram, and Facebook business profiles.

Conclusion

If you’re trying to start an epoxy floor business, 2024 is a great time to launch. All you need is to register your business, contact local municipalities, purchase equipment, and invest in marketing.

Sure, getting your business off the ground will be a challenge, just like with any other industry, but the blueprint is already laid out.

By following these steps, you can be on your way to a successful business in 2024.

SEO for Pool Cleaners: The Essential 2024 Guide (w/Local Tips)

SEO for pool cleaners is one of the most effective digital marketing strategies when properly implemented.

On the flip side, SEO can be a waste of time and money if done incorrectly.

If you own a pool cleaning company and are looking for a step-by-step guide on the best SEO practices for your industry, you are in the right place.

As a digital marketing agency for contractors, we’ve worked with dozens of pool cleaners on successful SEO campaigns over the past decade. This guide will outline what we’ve learned.

What is SEO for Pool Cleaning Businesses?

SEO stands for Search Engine Optimization. It is the process of ranking your website as high as possible on search engines like Google. So why is this important?

It’s important because 97% of all people who use online search engines like Google and Bing are looking for local businesses.

SEO Benefits for Pool Cleaning Contractors

Even as the owner of a pool cleaning business, you have probably taken to Google to search for other local companies and services you have required.

Search engines have changed the way people seek out and find information. SEO is how you can make your company visible to that plethora of searchers. Below, Contractor Webmasters outlines SEO benefits for pool cleaners.

Increase Lead Generation

The #1 goal of SEO is to increase lead generation for your pool business. By appearing online for relevant searches, you attract high-quality leads. Through SEO, most consumers who find your company will become repeat customers for your business, enhancing their lifetime value.

Expand Brand Awareness

Building trust and credibility is essential to business growth in 2024. First, people want to trust your pool cleaning business, but you must give them reasons.

For example, suppose they see your company on Google Business Profile with positive reviews and love your website. In that case, they will begin to put your brand on a pedestal.

Scale Your Business Efficiently

SEO has the highest ROI in digital marketing, allowing pool contractors to scale their business sustainably. For example, a #1 ranking for a local pool cleaning keyword returns a substantial profit over long periods. As your company gains more customers from this ranking, your business grows.

Implementing SEO for Pool Cleaning Businesses

Once you understand the value of SEO for pool cleaners, it’s time to implement it. Remember, SEO is all about strategy, which can make or break your campaign. Therefore, you should focus on the following contractor SEO elements when executing implementation.

Keyword Research

Researching keywords is the first step to knowing which terms to target on your website and Google Business Profile.

Keywords are a significant signal to Google and other search engines. They let the web crawlers know that your site has information relevant to their users’ search.

You can use online keyword research tools to help you develop a list. Once you have a good list, it’s time to start using them in the written content on your site, social media pages, and business directories.

Moz Screenshot of Keyword Research of "Pool Cleaners Near Me"

On-Page Optimization

SEO starts with your website. If you have neglected it for years and it’s just hanging out in cyberspace, then you might want to work with a web designer to spiff it up.

Optimized websites require essential pages(Home, About Us, Contact) along with keyword-specific pages like service types, locations, etc.

Next, make sure all the information is up-to-date and accurate. Be sure to include high-quality images related to the content displayed on each page.

Ensure there are no dead links on your site and that every page has a link to another page on your site. Also, make sure it’s easy to navigate and that all the pages load quickly.

Screenshot of Optimize Pool Maintenance Web Page

Technical Optimization

Although on-page and technical SEO are closely related, contractors must not neglect the technical aspects of their campaigns. For example, you must ensure your site is crawlable by Google to be indexed on SERPs.

Furthermore, your URLs must have proper status codes to avoid technical optimization errors, such as 404s. Understanding concepts like canonicalization, XML sitemaps, and Javascript rendering is also essential.

An XML sitemap allows Google to efficiently crawl all of your website pages.

Off-Site Optimization

SEO isn’t just about optimizing your website. You must put up as many signs around the internet pointing to your website. For starters, register your business with as many local business directories as possible.

Sign up for review platforms like Google Business Profile, Yelp, Angi, and HomeAdvisor. Finally, ensure your company is present on social media platforms like TikTok, Instagram, LinkedIn, and Facebook.

Screenshot of Google Ranking for Off-Page YouTube Video

It’s important to brand your company across the web, beyond merely search engines.

Content Marketing

It’s not enough to be present on websites other than your own. You will need to provide content to draw people to your company.

The first step in content marketing is publishing a blog on your website. Share your pool cleaning knowledge and some helpful tips in blog form to provide some value to consumers.

Posting regularly on social media is also crucial for content marketing. Creating YouTube tutorials or other videos that pertain to your business is also a great way to get your name out there.

Blurb About Content Marketing for Pool Cleaners With Picture of Paper and Search Glass

Reputation Management

Reputation management is where grassroots marketing and customer interaction methods are still relevant. Be sure that you are asking your customers to leave reviews. Let them know how critical their feedback is to the survival of your business.

You can also follow up with happy customers through email, reminding them to leave a review and even providing a link to make the process easy for them.

You can even have business cards made up with QR codes that lead your customers to a page where they can leave a review.

Blurb About Reputation Management for Pool Maintenance With Review Pop-Up Drawing

Email Marketing

Email marketing is another way to remind your customers of your service. With email marketing campaigns, you directly link to customers and potential customers.

Create a mailing list comprised of current customers, past customers, and leads for whom you have an email address.

Sending service reminders, interesting excerpts from your blog, and promotion information are great starters for your email marketing campaign.

Though email lists are separate from SEO, they also connect in helping build your subscriber list.

Local SEO

Local SEO for pool cleaning businesses is essential in 2024. Ranking within the Google Map 3-pack via your Google Business Profile generates more leads than any other SERP position.

In addition, you can use a Local SEO tool for pool companies like DataPins to enhance your local rankings and conversions.

DataPins helps you display social proof and boost your Google Maps signals via schema-pins, mini-maps, and geo-mark-up.

Blurb About Local SEO With Map Icon and Map Drawing

Final Thoughts on Our SEO Guide for Pool Cleaning Companies

SEO for pool cleaners is an effective marketing strategy to generate new customers in 2024.

Pool cleaning professionals can utilize a Google My Business listing and company website to acquire organic clicks on search engines like Google and Bing.

While other promotional methods like Google Ads and Facebook Ads can also produce new customers, SEO is a more efficient and profitable long-term plan.

Flooring Lead Generation: How To Find Flooring Leads in 2024

When it comes to flooring lead generation, a few proven tactics work better than others.

However, there is no secret sauce to finding flooring leads in 2024.

Most flooring companies already know which platforms generate interest in their services. Few, however, invest the proper resources.

Below, Contractor Webmasters outlines everything you must know about getting more flooring leads.

What Are Flooring Leads?

Flooring leads are people who show interest in your flooring company’s services, usually by submitting their contact information or calling your business directly.

In 2024, most leads will come from online sources like Google, Facebook, and YouTube.

Types of Flooring Leads

As a flooring contractor, you offer different services for customers’ specific needs.

For example, some flooring jobs are more expensive than others, making the lead more valuable.

Similarly, your business may specialize in a particular type of flooring service, creating a priority for those lead types.

Commercial Flooring Leads

Commercial flooring jobs are typically more expensive than their residential counterparts, making leads of this nature more valuable.

Unfortunately, as a result, commercial leads are usually more costly and harder to secure.

Still, there are ways to get as many customers as possible for companies specializing in commercial flooring services.

Epoxy Flooring Leads

Epoxy floor leads often come from specialty flooring companies like those that work primarily on garage flooring projects.

You can get these types of leads via Google with proper search engine optimization or Google Ads targeting.

Residential Flooring Leads

Residential flooring leads encompass various services but are all reserved for the residential consumer.

Since many residential homes require flooring services, these leads tend to be the most widely available.

In addition, some flooring contractors specialize in residential services, making these leads attractive and appealing for the right price.

Screenshot of User-Friendly Navigation Menu from Flooring Company Website

Tile Flooring Leads

Tile flooring leads are prevalent for contractors. With residential consumers demanding these services, acquiring an interest in your services is good for business.

As a result, buying tile leads can pay dividends for your company and help increase your client base.

Best Methods To Get Flooring Leads

How do local flooring companies actually secure leads in 2024?

There are various ways you can generate or purchase leads online, and we will outline which are the most formidable and profitable below.

Be sure to pay attention to which methods will best serve your company’s ROI.

Search Engine Optimization

The best way to get flooring company leads is through SEO. Independent studies confirm that SEO leads produce a higher ROI than any other digital promotion method.

Our independent research validates these findings, and it is why we highly recommend flooring company SEO.

Screenshot of Google Autosuggest for "Flooring Company Near Me"

PPC (Google Ads)

PPC advertising is a fast way to get more flooring leads online.

By purchasing ads on top of Google search results, you can attract users who search for relevant keyword terms like flooring installation near me.

For best results, publish a high-quality landing page that converts well.

Screenshot of Google PPC Ads for Flooring

Facebook Ads

Like Google Ads, Facebook Ads are a great way to attract interest in your services.

Facebook Ads’ Advantage+ targeting algorithm allows you to reach individuals most likely to purchase your services, such as 35+ year homeowners in a particular zip code.

In addition, Facebook allows for a variety of CTAs to enhance ads.

Screenshot of Facebook Post From Flooring Company Basketball Hardwood Job

Email Marketing

Sending email drips to a list of subscribers is an effective way to generate more leads. The only problem with this method is that it requires your company to compile a list of email subscribers.

As a result, companies that already have leads will benefit most from email marketing campaigns.

Best Lead Service for Flooring

When looking for a lead service, you should consider what types of leads they provide.

For example, exclusive leads hold more value and convert at a higher rate, while shared leads are cheaper and have less value.

It also helps to understand how they generate these leads themselves if you decide to cut out the middleman and acquire traffic yourself.

Exclusive Flooring Leads

Some services provide exclusive leads for flooring contractors, but you can expect steep prices. Keep in mind that you can acquire exclusive leads on your own through digital marketing strategies.

However, if you decide to sign up for a 3rd-party service, make sure they are legitimate.

Shared Flooring Leads

Many services offer shared leads that force flooring companies to compete for the same prospect.

As a result, these leads cost less money, but they are also less likely to become customers.

Shared leads may be the only viable option for flooring companies with a very fixed budget, but they are not ideal for long-term sustainability.

How To Get Flooring Leads for Free

A common question from contractors is how do I get free leads?

Of course, we know better than to think anything is truly free, but we can produce leads without paying for them directly.

The best way to secure affordable leads is through search engine optimization.

But, of course, most high-ranking companies invest money in their SEO campaign, so the leads are technically not free.

Google Business Profile

The only authentic way to get free leads is through Google Business Profile. A GBP costs nothing and can immediately rank on Google Maps for keywords.

Of course, profiles with frequent reviews, high-quality photos, and informative business descriptions will perform better overall.

Still, claim and optimize your profile if you really want free leads.

Business Referrals

The other way to get free leads is through referrals. However, referrals typically only happen after you establish your company.

One customer tells their friends and family about your high-quality flooring services, and your phone suddenly lights up.

These are free leads, but they often stem from an initial investment in digital marketing.

Google Search

Unlike Google Business Profile, ranking on Google Search takes time and some resource investments. However, you will generate free leads once you rank on organic search results.

Why? Because unlike Google Ads (PPC), organic results don’t cost you money every time someone clicks. As a result, ranking in the top 5 for an extended period will produce free leads.

How To Get More Flooring Jobs in 2024

Ultimately, you want more conversions to get more flooring jobs in 2024.

Leads are great, but they are only the first step of the sales process.

At Contractor Webmasters, we stress investing in a branded online presence to produce more conversions, sales, and jobs for your flooring company.

Branding

When consumers buy from a brand, they are more likely to return the next time they need a similar service.

So, for example, you install a hardwood floor in someone’s home, and they are delighted with your work. But where did they find your business initially?

If it was from a 3rd party, they are likely to return to the person they initially contacted instead of you.

When you brand your company online, you attract direct sales, which helps you in the short and long terms.

Consumers buy from your brand and credit your brand with the performance and service. Next time they need flooring assistance, they call your business directly.

Screenshot of Branded Website for Flooring Contractor

Reputation

Once you put your brand online, you are open to praise and criticism. Platforms like Google, Facebook, and Yelp encourage users to leave feedback about local businesses.

As a result, they significantly influence your company’s perception.

It is critical to generate reviews by asking customers and sending them direct links via email and text messages.

If you do enough jobs, you will eventually get negative feedback.

The key is to respond to bad reviews gracefully and with class. Users won’t care about a few bad reviews as long as you provide a helpful response and accumulate enough positive testimonials to maintain a solid overall rating.

Screenshot of Facebook Recommendation for Flooring Company

Final Thoughts on Flooring Lead Generation

Flooring contractors can fall into the trap of paying other brands for leads. Once you establish your own brand as a lead generation source, you’ll never have to buy flooring leads again.

Google is the best platform to get new flooring customers because it presents a never-ending source of consumers.

As a result, investing in your company website, SEO marketing, and PPC campaigns can deliver great results.

SEO for Flooring Companies: The (Premium) Marketing Guide

Marketing Guide Cover for SEO for Flooring Companies

SEO for flooring companies is an untapped goldmine for flooring contractors throughout the United States.

Unlike other industries like roofing and plumbing, which have generally invested in search engine optimization, flooring companies have mostly stood on the sideline.

What is SEO for Flooring Companies?

SEO for flooring companies is the targeted optimization of a flooring company’s website and Google Business Profile for improved search rankings and increased organic web traffic.

Proper SEO attracts organic search users and converts them into paying customers.

SEO Marketing Pillars for Flooring Contractors

SEO can be categorized into five sections:

Local SEO
User Experience
Keyword Research
Content
Link Building

Flooring stores that achieve high scores for each component increase their odds of online success.

Below, Contractor Webmasters breaks down the five sections in detail.

Local SEO for Flooring Contractors

Local SEO involves targeting local consumers through search, mainly via Google Business Profile and Google Maps. For many local keywords, Google shows a Local Map 3-Pack on top of organic results.

Map Packs pull business data from Google Business Profiles based on proximity, relevance, and prominence.

As a result, ranking within the Map 3-Pack requires a verified address, reviews, and an optimized listing.

Your Google Business Profile appears within Google’s Local Map 3-Pack for flooring-related queries.

Proximity

Flooring companies can’t directly influence proximity since they can’t control where users search. However, you can buy office space in a vibrant city with many potential nearby customers.

The Local SEO tool DataPins also helps validate nearby service areas through schema.

Relevance

Flooring contractors can influence relevance by completing their Google Business Profile with relevant information like services offered, frequently asked questions, and staff photos.

The name of your business also affects the algorithm’s relevance score.

Prominence

Contractors should generate as many reviews as possible to increase local prominence on Google Maps. One great way to get more reviews is to automate review requests using DataPins.

Other prominence factors include your attached website and how many users click on your profile.

User Experience

Some call it technical SEO, but user experience is a more concise description.

When users visit your website, how is their experience?

Can they find the information they seek?

Can they quickly contact your business or purchase an on-site product?

These are questions you must answer regarding user experience (UX).

Navigation

A user’s ability to navigate your site will primarily define their experience. Therefore, responsive design is a critical aspect of websites nowadays, as users will visit your site on a wide range of devices, from mobile to desktop.

Visitors should see a clean navigation menu on all of their devices and have the option to browse your website and fill out contact forms quickly.

Site Speed

The SEO industry made a big deal about the Core Vitals update, but research showed it had little impact on rankings. Still, a fast-loading website is one component that fosters a positive user experience.

Flooring companies can test their website speed with Google Pagespeed Insights, GTMetrix, and Pingdom. In addition, WordPress plugins like WPRocket and Imagafy help speed up loading times.

Site Structure

With an effective SEO strategy, users will enter your website on various pages. For example, a visitor finding your site via blog post will have different needs than one finding your flooring services page.

Therefore, designing a comprehensive site structure that leads on-site visitors through a funnel is vital. Of course, the first goal is ensuring the structure supports a positive UX.

Keyword Research

Advanced keyword research identifies the best SEO marketing opportunities for flooring companies. Measuring search volume is one of many steps involved in comprehensive keyword research.

Screenshot of MOZ Keywords for Flooring Company SEO

Categorizing keywords based on user intent is vital in order to know which type of content asset is best suited for the term or phrase.

Keyword Volume

The number of monthly searches per month still informs a keyword’s ultimate value. For example, the term flooring services registers a 744 keyword volume, meaning an estimated 744 people will search the exact phrase each month.

User Intent

User intent often separates a mediocre SEO strategy from a highly effective one. Assigning user intent to your target keywords can increase your traffic 10x.

For example, hardwood flooring installation has clear buyer intent, while hardwood flooring installation tips has an informational purpose.

Keyword Mapping

It’s vital to group keywords into topics and sub-topics and assign them to corresponding pages and posts.

You want to avoid keyword cannibalization, which means that multiple pages target the same keyword—instead, group keywords to rank for similar terms on a single page.

Flooring SEO Content

Ranking for keywords requires publishing high-quality content on your website. On-page content typically involves creating either a service page or a blog post for flooring contractors.

A service page is generally shorter, while a blog post often requires 1,000+ words.

Blog posts are best for keywords with informational intent. When users seek information about a subject, they find blog posts describing the subject in detail.

Screenshot of Blog Post Content on Flooring Company Website

Blog post topics should be intentional rather than random in order for them to serve an SEO purpose.

Service Pages

Service pages are the bread and butter of your local content strategy, as they will help you rank for buyer intent keywords and convert visitors into leads.

A service page should be between 600 and 900 words and provide multiple calls to action for users to contact your flooring company.

Blog Posts

It would be nice only to publish service pages, but many keywords imply informational intent. You must publish long-form blog posts comprehensively covering a topic or question to rank for these keywords.

Most high-ranking blog posts exceed 1,000 words and include visual aids such as images, infographics, and videos.

Social Content

Website content is the most important because it directly influences organic rankings. However, you also need content to fill your external profiles like Facebook, Google Business Profile, and YouTube.

Recording videos of your services or storefronts is a great way to appeal to consumers on social media platforms.

Link Building

Link building is the most confusing element of SEO because Google strictly prohibits link building in most contexts.

For instance, attempting to influence a 3rd-party website’s inclusion of your website URL violates Google guidelines.

However, links remain a vital ranking factor, and there are safe ways to encourage backlinks without risking a manual penalty.

NoFollow Links

Perhaps the safest way to build links is through nofollow link building.

Google both expects and encourages businesses to link back to their website on social profiles and business citations, which is why they are tagged as nofollow links.

They are a ranking hint but not an endorsement.

Linkable Assets

Creating appealing long-form content pieces is the best way to attract natural links, which Google wants.

For instance, a data-driven article about hardwood flooring prices, styles, and colors is something major publications might link to from their websites. As a result, you will notice a significant rankings boost.

Link Outreach

Link outreach is a grey-hat tactic, meaning it technically violates Google’s guidelines, but many websites still engage in it without penalty.

Outreach involves emailing website administrators asking for a link placement or offering to write a guest post.

Be aware that you may be subject to penalty if you engage in this practice, even though it’s a rare occurrence.

More About Flooring SEO

Is Flooring SEO Worth it?

Research indicates SEO leads have a 14.6% conversion rate which is about 14x higher than outbound marketing strategies.

So, from a simple ROI perspective, flooring SEO is worth your time and investment.

Where To Find SEO Services for Flooring Companies?

The #1 SEO service for flooring companies comes from Contractor Webmasters, which offers affordable monthly plans that include DataPins.

In addition, flooring contractors receive a custom website fully optimized for Google.

Does SEO Produce Flooring Leads in 2024?

SEO will produce the best flooring leads in 2024 since they are branded and exclusive. As a result, these leads convert more frequently than a Google Ad or even a 3rd-party lead seller.

Once Google indexes your website, you can expect a consistent stream of high-quality prospects via SEO.

Window and Door SEO: The (Step-By-Step) Guide for 2023

Guide Cover for Window and Door SEO Guide

When it comes to window and door SEO, you must ask yourself one crucial question: can your target customers find you online? Don’t panic if you haven’t mastered your internet presence and digital marketing efforts.

2023 is the perfect time to invest in window and door SEO services. But before you decide to invest in search engine optimization, you should understand its benefits and applications.

That’s why Contractor Webmasters put together the following guide. In it, you will learn the essentials of SEO for window and door companies, and we will outline specific ways to generate more customers online in 2023.

Step 1: Audit your Website

Window and door SEO starts with a robust website. Your website is your most powerful marketing tool. A domain name with hosting and indexing feeds other digital marketing endeavors and claims internet real estate.

With that in mind, it is vital to audit your existing website to identify strengths and weaknesses and especially areas for improvement. For example, is your website indexed on Google? Is your site SEO-friendly?

You will likely have to hire someone to manage your website if you invest in SEO. But here are some of the basic web design principles to consider:

Screenshot of Navigation Menu from Window and Door Website

Site Structure

Your website should present information in as few clicks as possible. On average, a person spends 45 seconds on any website before clicking through to another one. Therefore, it is crucial to provide a good site structure to keep visitors engaged.

Create parent pages and child pages to represent primary services and sub-topics. You will outline your structure based on keyword research. Ultimately, your website needs must clearly offer information, phone number, services, service areas, etc.

Speed and Security

If your website takes forever to load, customers won’t wait around. Again, they’ll simply click to another site. So your website should be fast and should have an SSL certificate.

If you’ve ever landed on a non-secure website, your browser showcased a warning message, resulting in you exiting the site immediately. Nobody wants viruses on their computer, and a massive warning sign blocking your website is the fastest way to prevent consistent visitors.

Keyword Targets

Your on-page website content should also include keywords that will help improve your rankings. Start by doing keyword research to find out which hottest keywords people are using to look for your services.

Then be sure to strategically add those keywords to your written content. Often, pages cannibalize each other for the same keywords and phrases. Therefore, it is crucial to optimize your keyword targeting by assigning a group of keywords to a specific page or blog post.

Step 2: Off-Site Optimization

Once your own website is in order, it’s time to establish your company across the world wide web. Off-site optimization helps drive traffic to your website and shows essential online signals for your business.

Screenshot of Angi Citation from Glass Window Business

With a litany of digital platforms capturing the eyes of potential customers, staking your claim on popular directories and social media networks helps spark brand awareness while strengthing your website.

Link Building

Window and door websites need backlinks to rank on Google search. There are two primary types of backlinks which are follow and nofollow. Nofollow backlinks come from directories and social media profiles, while follow backlinks come from other independent websites.

For local businesses, nofollow links can really help optimize your website. But, of course, follow links still hold more excellent value because Google views them as endorsements rather than merely ranking hints. So it is wise to perform outreach for a healthy mixture of backlinks in either case.

Reach out to your suppliers and ask them to include a link to your site. Do the same for any professional clubs or networks you may be a part of. Claim your business on all relevant review websites like Angi, Yelp, and Houzz.

Social Media

Social media is also a powerful tool for window and door SEO. Be present on all platforms, and be sure to post fresh content at least a couple of times a week. Facebook, Instagram, TikTok, and YouTube are essential networks.

Be sure to link to your website from each of your social profiles. You can also utilize YouTube videos directly on your primary website with YouTube embeds. WordPress makes it simple to embed a YouTube video onto a web page or blog post.

Facebook is one of the most important social media platforms for window and door companies because it also serves as a review website. Users can leave Facebook Recommendations for your bsuiness, which sheds either positive or negative light on your company.

Email Marketing

Email is one of the most underrated digital marketing platforms for window and door contractors. You can strengthen your SEO efforts by remarketing to website visitors via email blasts.

Be sure to capture emails on your website by providing a value proposition and lead magnet. For example, a pop-up offers a free discount code in exchange for the visitor’s email address. Once you have their email, you can send them blog posts and offers, which increases website traffic.

As you craft campaigns for your email list, try developing email content specific to the service the recipient paid for or was asking about. Email marketing tools like AWeber allow you to segment subscribers into different categories for hyper-targeting.

Step 3: Local Optimization

Local SEO is an off-site SEO element that deserves its own singular focus. Window and door companies will garner most of their traffic from local users, ultimately producing the best leads and potential customers.

Google presents a SERP feature called the Local 3-Pack for location-specific queries like door repair near me or window repair near me. The 3-Pack showcases three Google My Business listings that meet the searcher’s need based on relevance, prominence, and proximity.

Screenshot of Google Map Pack for Window and Door Search

Google My Business

Local SEO for window and door businesses stems from the Google My Business. You cannot even rank in the Map Pack without a GBP, so claiming and optimizing your profile is essential.

Once you claim your Google My Business listing, optimizing it with accurate contact information, high-quality images, and a link to your primary website is crucial. You can even add FAQ answers and publish Google Posts.

Finally, generating consistent Google reviews helps build prominence for your business profile. Furthermore, when users submit reviews with keywords like door repair, you have a better chance to rank locally.

NAP Citations

Google My Business is the most critical citation but one of many that window and door contractors should join. Consider platforms like Yelp, Angi, Houzz, and HomeAdvisor as other options for your business.

Showcasing consistent contact information is vital for digital uniformity and SEO in general. Of course, you always want accurate contact information if a user attempts to contact you through a 3rd-party platform.

Most online directories allow users to provide feedback, making monitoring each of your citations essential. Remember, each website URL link serves as a nofollow backlink to your primary website, so the more citations, the better.

Reviews / Reputation Management

Getting your customers to submit a digital review can be challenging, especially for older clients. Therefore, it is crucial to invest in a reputation management tool like DataPins, which sends automated review requests with direct links to the review page.

Reviews are the most critical element of your online reputation but not the only factor. Social proof is another consideration when establishing online credibility. Showcasing badges and awards on your website is an excellent example of social proof.

Finally, city and location pages are crucial for expanding reputation through various service areas. For example, your company may have a strong presence in Seattle, WA, but getting feedback from Spokane can help widen your sphere of influence.

Step 4: Content Marketing

There’s a saying in the SEO industry; content is king. Every aspect of your SEO campaign will require high-quality content from your website to your Facebook business page. The key is producing consistent, quality content to distribute across various platforms.

Content drives traffic to your website and earns your business more leads. As a result, marketing experts invest tremendous time and effort into content marketing. Ultimately, content marketing increases web traffic and sales.

Screenshot of Blog Post from Window and Door Webstie

Excess content like blog posts can be a ranking deterrent rather than asset. As a result, you must focus on content quality over quantity.

Website Content

Your website primarily features pages and posts that call for different content pieces. For example, a service page should be about 700 words and attempt to convert website visitors with strategically placed CTAs.

Conversely, a blog post will represent a different part of your marketing funnel and provide long-form content around an informational query. For example, how to install replacement windows calls for a step-by-step guide.

While informational queries are less likely to produce immediate sales, they enter the user into a long-term funnel to exchange their email address for a content asset. So even if someone thinks they can manually install windows, they are likely to eventually need your help.

Social Content

On-site content is the most critical for SEO. Still, you also need off-site content to fill your social media profiles and other off-page platforms. For example, YouTube, TikTok, and Instagram all require visual-based content.

Aside from images and videos, you will also need exclusive content for your Google My Business listing and Facebook. Of course, you can also repurpose your blog posts to share on Facebook and Twitter.

It’s critical to produce content with a consistent theme to generate as many leads on as many platforms as possible. In addition, consistent messaging helps establish your brand and lends credibility to your business.

Email Content

Email campaigns often require a specific content style that appeals to email subscribers. Unlike long-form website blog posts, the best emails are short and easy to consume.

Emails should also focus primarily on conversions as the subscriber has already demonstrated previous interest in your services. Offering a discount or promotion with a contact button is an excellent way to get leads.

Remember, segmentation is crucial with email lists. As a result, you will want to craft specific content for particular groups. For example, you can separate email content by demographics like age, region, and specific interests.

Final Thoughts on Window and Door SEO

Window and Door SEO is the most efficient way to generate leads for your business in 2023. Claiming and optimizing your Google My Business listing and optimizing your company websites can foster consistent high-quality leads from search engines. Best of all, SEO is a sustainable strategy that continually produces low-cost leads for window and door companies.

4 (Helpful) Electrician Reputation Management Tips for 2023

4 Electrician Reputation Management Tips (Blog Cover)

What is Electrician Reputation Management?

Electrician reputation management is the supervision of online reviews for electricians and tasks aimed at improving the contractor’s standing within online communities, especially locally.

How Reputation Management Assists Electricians

As an electrician and a business owner, your reputation counts a lot. People want to know that they can rely on you for technical and possibly dangerous electrical work on the job.

On a business level, your customers need to know that you are ethical and value the customer experience.

So how do you convince someone you have never worked for of these things? Everyone is online in 2023; people are researching and getting information on services and businesses online.

Therefore, online electrician reputation management is a crucial part of your business. If you have poor representation online, that could be why you aren’t getting enough leads and landing enough jobs.

Let’s talk about some tips you can use to improve your business’s online reputation.

1) Claim Your Business

Establish or improve your online reputation by claiming your business on as many online reviews and consumer information platforms as possible. Start with the following list of sites and platforms:

Google Business Profile
Angi
Houzz
Yelp
Home Advisor

Claiming your business on these platforms grants you control of your reputation. Also, claiming your business will give you and your customers a forum to communicate and share experiences.

In general reputation management, you want to be present on as many online review platforms as possible because it’s good for SEO. Getting keyword-rich reviews can help search engines index your site on more searches.

It’s like having a bunch of signs on the highway that point to your place of business. So likewise, consider each review an online sign that points consumers to your website.

2) Establish a Favorable Social Media Presence

Most electricians are uncomfortable creating social media profiles, but they will help your online reputation. Facebook and Instagram benefit electricians, and YouTube, if you’re willing to produce video content for your business.

Facebook
Twitter
YouTube

Remember that business social media is for business purposes. Unfortunately, some electricians forget that they are using their business account instead of their personal account and say something that damages their online reputation.

Screenshot of Electrician's Facebook Social Media Post

While you don’t have to be very active on social media, engaging with future customers suits your reputation. A social media platform like Facebook doubles as a review platform since users can recommend or disparage businesses.

3) Generate Customer Reviews

It’s no secret that acquiring more reviews is the fastest and most effective way to boost your online reputation. However, electricians sometimes wonder how that’s possible with so many clients not understanding modern technology. The good news is that you can use a tool like DataPins.

DataPins automates review requests via email and text so that clients get a direct link to your review page. Even people with limited technical understanding can leave a review of this process. As a bonus, DataPins also allows electricians to showcase Jobsite images and pins, improving local search rankings.

Reminding a customer to provide feedback after you finish their service never hurts. People still like a personal touch, and the automated request will convert more frequently if you advocate on its behalf. Ultimately, the more reviews you produce, your reputation will increase in 2023.

Screenshot of Yelp Reviews for Electrician

4) Maintain Brand Consistency

To say there is a glut of information online would be an understatement. People have the entire world at their fingertips when they are online. With so much information floating around in cyberspace, you must have consistent branding for your electrical business.

Some other electricians a few counties over can have a business name very similar to yours. Heck, their logo might even look similar. As a result, establishing and maintaining brand consistency is critical to online success. Consider filing a trademark on your logo and color scheme.

Building brand awareness is vital for your reputation and requires consistent effort. Not only does consistency create uniform signals for search engines and data aggregators, but it also validates your credibility to the online consumer who sees your company listed on multiple platforms.

For example, if you move your office address, you should update your contact information across all directories and data aggregators. You can use a service like Whitespark to achieve this.

Why is Reputation Management Important?

The average consumer reads at least one online review before making a purchase decision. Many consumers surveyed report reading up to ten reviews before making a decision.

Online reviews have become the new social currency in 2023, and they don’t show any signs of letting up. As a result, your online reputation may be the difference between getting customers and going bankrupt.

Even the best electrical companies have their off days. You won’t be able to please 100% of your clientele 100% of the time. Managing your reputation allows you (the business owner) to counter and respond to negative feedback.

Bad reviews occur every so often. But with carefully managed electrician reputation management, you can turn negative feedback into new business opportunities.

Consider the following statistic: 30% of consumers reported amending or reversing their negative reviews of a business when they responded to said reviews.

Online reviews count greatly in the digital age in which we are firmly entrenched. However, reviews aren’t the only reason online electrician reputation management is essential.

Creating a Funnel for Contractors: 3 (Essential) Steps for 2024

Blog Cover for Creating a Funnel for Contractors

Creating a funnel for contractors may be easier than you think. Most business owners don’t even know they already utilize some sales funnels.

The term funnel really just gives a name to something that already exists. Anyone who sells a good or service inherently employs some type of sales funnel.

The important thing, though, is to evaluate it, see where there is leakage, and see where it can be more potent and effective.

In the following post, Contractor Webmasters helps contractors by giving you some essential pointers on creating a custom sales funnel tailored to your business and clientele.

What Is A Contractor Sales Funnel?

A sales funnel is the process that your customers go through before making a purchase.

If you are a home service contractor, your sales funnel may look something like this:

A homeowner looks for renovation services online
They see your business and click on it
They get your contact info from the site and call you
They schedule an appointment
They make a purchase for your services

A sales funnel essentially moves the customer along the buying process. The end result, of course, is a purchase. Seems simple enough, right? It’s not. That’s because not everyone’s sales funnel runs so smoothly.

Somewhere along the process, you may be losing the customer’s attention. That’s why it’s so important to evaluate the effectiveness of your sales funnel and shore it up so you aren’t losing prospects in the process.

Step 1: Getting the Customers’ Attention

Getting the customers’ attention is something that business owners and marketers struggle mightily with. However, the internet has made things a bit easier for everyone trying to get notices.

Here are some tips on how you can get leads to enter your sales funnel:

Description of Funnel Step One With Text Describing Getting Customers' Attention

Google Business Profile

Perhaps the most important review site of all is Google. Google Business listings show up in nearly 30% of all first pages of online search results because they are included in Map Pack results.

So a Google Business Profiles will expose your business to more consumers in your area.

SEO

Following the best SEO practices will broaden the stream of customers flowing into your sales funnel. For example, suppose you rank for relevant keyword terms on Google search.

In that case, you will attract more people into your sales channel and ultimately gain more customers.

Review Sites

Review sites like Houzz and Angie’s List (now simply called Angi) are essential for contractors who want to drum up new leads.

Over 6 million active users are on Angie’s List alone, so it’s one of the largest forums for homeowners looking to connect with contractors in their area.

Step 2: Compel the Customer to Action

The initial goal is to get people onto your website. From there, they need to see the compelling copy and offers that spur them to take action by making an appointment or scheduling an estimate.

Here are some ways you can encourage website visitors to take action:

Graphic Describing Funnel Step Two Which Mentions Compelling The Customer Action

Foster Engagement

It’s helpful to take stock of the most popular services for your business so you can implement those at the top of your sales funnel and attract as many prospects as possible.

Offer Solutions

In general, your website needs to provide solutions to consumer pain points. So, first, think about the problems that may have prompted the visitor to seek out your services.

Then, include content that expresses how you can remedy that problem.

Feature Contact Information

It’s also imperative to make it easy for customers to find the information they need.

That’s why it is wise to invest in top-notch website design that will make your website easy to navigate and display urgent calls to action throughout your website.

Step 3: Closing the Deal

When creating a sales funnel for contractors, make it easy for the customer to contact your business. Make sure there is always someone ready to answer phone calls.

Investing in chatbot software could also help you convert more leads during non-business hours.

Here are some options to consider when closing the deal:

Graphic of Funnel Step Three Describing Closing The Deal

Email Follow-Ups

Automate your email marketing system to send emails to people who reach out to your business. This is a great way to secure a lead and pin down an appointment time.

Deal Sweeteners

Another way to close the deal is by offering free estimates or inspections for some of your most popular services.

Of course, you will already have a hot lead on your hands at this point, but it never hurts to give them that last extra push to seal the deal.

Timed Offers

Limited-time-only offers and discounts can ensure a prospect takes swift action. However, some people just need a slight incentive to take the final step of your sales funnel.

Be careful not to overdo it, or you may dissuade someone from investing in your services. Make sure your messaging creates urgency but remains optimistic.

Invest in Your Contractor Funnel in 2024

Invest in funnel-building services from Contractor Webmasters to jumpstart your contractor lead generation in 2024.

Our system produces consistent exclusive leads through SEO, Local SEO, and website design.

Our services include reputation management software; DataPins so that you can expand your online presence throughout your service areas.

Get more customers from a more comprehensive geographic range and convert them into paying customers.

Pool Cleaning Leads: How To Get Exclusive Customers in 2023

Pool Cleaning Leads (Blog Cover) Showing Inground Pool

Pool cleaning leads are in high demand these days as the industry continues to boom.

Swimming pool services generated nearly 6 billion in revenue throughout 2023. As the number indicates, people have an increasing demand for pool cleaners.

Still, of that six billion, the vast majority goes to the top pool cleaning services in the U.S.

These companies generate leads online through their website, Google Business Profile, and other internet assets.

Keep in mind that offline branding influences online results, as well.

So how can your pool cleaning service accomplish the same goals? Check out the pool cleaner’s lead generation guide from Contractor Webmasters:

Establish Your Pool Cleaning Brand

When contractors call our agency in hopes of ranking #1 on Google search results, we explain the importance of branding. As you may or may not know, Google uses branded signals to inform a company’s credibility via its website and other digital assets.

With this in mind, it’s a good idea to establish your company’s brand in the more traditional sense before embarking on your online journey. Consider doing things like:

Design a Memorable Logo
Choose a Memorable Company Name
Immerse Your Business Locally
Invest in a Car or Truck Wrap

Once you establish your brand more traditionally, you’ll have a much easier time generating leads through modern channels like Google.

Checklist Graphic for Contractor Branding, Showing List of Items

Create an Online Presence

Creating a robust online presence is the most effective way to generate exclusive swimming pool leads in 2023. Google represents the most efficient platform to get new customers, and you can achieve your goals through pool cleaning SEO. Let’s take a look at some of the primary elements:

Local SEO

Local SEO is crucial for pool maintenance contractors because all of your leads come from one or more designated service areas. As a result, you know what range of your market you can cover logistically, and your marketing plan will follow suit. Local SEO encompasses all of the tasks below:

Claim & Optimize Your Google Business Profile
Generate Reviews from Local Customers
Publish Location Pages on Your Website
Submit Business Citations to Main Directories

It also helps to utilize a Local SEO tool like DataPins, which creates geo-schema pins each time you complete a job locally. Pins connect directly with reviews, showcasing social proof on your website’s location pages.

Social Media

Creating social profiles on Facebook, Instagram, Twitter, and YouTube helps build credibility for your business. You don’t have to publish posts daily or be particularly active on these platforms, but you must maintain your listings.

Social media platforms serve as web 2.0 platforms that expand your online presence. Therefore, each listing should link back to your primary listing and outline your precise business information.

A YouTube channel can be particularly effective for pool cleaning services, as a short introductory video (embedded on your website) can work wonders for your credibility.

Blurb About Pool Cleaning Social Media With Social Icons

Website Design

Your pool cleaning service website will make or break your online presence. While GBP listings are highly effective for generating leads, they perform best for companies with well-established websites.

For one, Google uses a website’s authority to influence Google Maps rankings. Secondly, Google Maps users often click on the listing’s website before deciding whether or not to use their service.

A strong website focuses on user experience and conversions. A user will leave immediately if the website fails to provide clean navigation and ease of use. After that, creating urgency through strategic calls to action turns visitors into leads.

Blurb About Swimming Pool Web Design With World Wide Web Graphic

Reputation Management

As an extension of Local SEO but essential enough to be its own entity, reputation management is one of the most crucial aspects of a pool company’s online marketing strategy.

You can have a great website, excellent content, and active social media profiles, but you won’t get customers without good reviews.

Building a reputation online can be challenging, but tools like DataPins and Podium can help you automate review requests through SMS and email. This way, you generate reviews on Google, Yelp, and other platforms.

Once you get enough reviews, there will inevitably be unfavorable ones. The best way to handle negative reviews is to respond to them professionally. Onlookers appreciate that you took the time, even in instances of bad feedback.

Content Marketing

You should regularly produce high-quality content to expand your online presence and brand awareness. You can choose various mediums for your content in 2023, from blog posts to videos.

We spoke about YouTube videos earlier and how they can help boost your brand online. The same is true for high-quality blog posts, which you can share on social platforms like Facebook.

Content marketing is also specific content for social media platforms like YouTube Videos or Google Business Profile posts. The important thing is to focus on providing consumers with value which helps them move through your sales funnel.

Buy Pool Maintenance Leads in 2023

You might think to yourself, “I’m not doing any of that; where can I buy leads?” You can buy pool cleaning leads in various places, including CraftJack, HomeAdvisor, and Contractor Webmasters. Still, you should be aware that a lead generation process is far more profitable than a lead.

Exclusive Leads for Swimming Pool Cleaners

Investing in a lead-gen process ensures you get exclusive leads instead of shared leads. An exclusive lead shows interest in your brand and calls only your company. The exclusive prospect eliminates the middleman who snakes you on the front and back end of the transaction.

Shared Leads for Pooling Services

Shared leads are easier to find and far less valuable, both short-term and in terms of lifetime value. For one, you compete with several other providers for the same lead and may lose out to another company. Second, the lead seller gets all the brand recognition for future interest.

The Lead-Gen Process from Contractor Webmasters

Are you looking to generate consistent leads in 2023? Contractor Webmasters offers a complete lead-gen process with web design, SEO for pool builders, and reputation management software. So enjoy the highest-quality leads in your market while overtaking competitors quickly and in the long term.