Drywall SEO Guide: How to Rank your Company in 2022

Drywall SEO

What is Drywall SEO?

Drywall SEO is the optimization of your web presence in order to rank on Google search results for relevant keyword terms. As a local business, you want to rank on Google Local 3 Pack and regular organic results. You will need to optimize your main website and your Google Business Profile for a fully optimized web presence.

SEO 101

Drywall SEO Keywords

KeywordSearch Volume
drywall company371
drywall companies2,200
multi drywall62
drywall business39
commercial drywall301
drywall repair company near me111
drywall repair20,526
sheetrock repair3,300
drywall repair company130
how to repair drywall stress cracks97
drywall repair cost966
drywall putty1,200
local drywall repair207
sanding drywall patch322
home drywall repair111
emergency drywall repair17
minor drywall repair24
drywall tape repair440
repair holes in drywall457
drywall repair clips894
professional drywall services39
drywall mesh240
interior drywall repair11
drywall installation5,394

SEO Basics for Drywall / Gypsum

Google Ads are largely ineffective as a long-term marketing strategy. The real ROI comes from SEO. Organic search engine optimization is one of the most effective ways to generate cheap drywall leads. Exceptional SEO can improve sales, expedite sales, and introduce your services to a broader audience. 

In the modern era, SEO is an indispensable aspect of doing business. Even for good old-fashioned trades like drywall. The following guide on drywall SEO helps you understand the essential components to optimize your online presence in 2022.

On-Page SEO

Start crafting website pages targeting each service type using the keywords listed above. You then add the keywords in your title tag and H1. From there, create high-quality content explaining the service, including your unique insights based on first-hand experience. Aim for about 550 words on each page.

On-page SEO is the fastest way to help Google understand the topic of your website and its pages. By using the title tags, meta descriptions, and H1s, you give Google something to pull from. Of course, you still need other aspects of SEO to rank on the first page of Google SERPs.

Technical SEO

The most fundamental SEO component is technical SEO. Google must be able to crawl and index your website; otherwise, none of your efforts mean anything. It’s important to create an XML sitemap on your website and submit your site on Google Search Console. Also, make sure each page has a canonical tag.

Other components of technical SEO include site speed which you can optimize with a CDN and image optimization tools. Try to keep your website lean with pages, URLs, and media so that users can consume the content quickly.

Off-Page SEO

SEO has been proven to be one of the most effective ways to improve your company’s ranking. BrightEdge research metrics show that SEO is 1,000 times more effective at driving traffic through ranking than other methods, such as organic social media. 

So let’s say, for example, that a customer types “the best drywall contractor near me” into Google. What determines which of the millions of drywall contractor company websites appear first? The websites with the highest SEO compliance will rank the highest. 

Still, you need off-page references and links to your website. For example, your Facebook business page should link to your main website. Creating a consistent brand throughout the web helps drive credibility to your drywall company.

Local SEO

The fastest way to rank with SEO is through Google Business Profile. The local algorithm considers proximity relevance and prominence based on your business listing. As a result, your listing can rank faster than your website because you’ve verified the address via postcard.

The closer your business address is to the middle of the city’s zip code, the more likely you are to appear with Google’s Local Map 3-Pack. It also helps to add unique photos to your GBP and garner as many positive reviews as possible.

Website Design

There are certain aspects that Google looks for in SEO compliance, such as certain keywords, coding, design, and content. Google preference changes every once in a while, which is why SEO is an ongoing job. Your website design should follow best SEO practices.

This is where the simple concept of showing up first on a list of search results gets complicated. The goal of SEO for contractors is to stay on top of these changes and find out which keywords are ranking the highest, and use advanced analytics to comply with Google searches.

Drywall SEO Content

As a drywall contractor, you provide a visual service. That’s why it is so important for drywall SEO that you have visual content on your site that is relevant to your service. Post pictures on your site and on social media of your past work.

Google loves visual content with descriptive text or captions that help its users see what you do and what you offer.  Remember, Google wants to provide relevant content to their users, so keep all of your content and media industry-specific. 

How Drywall SEO Drives Sales

Drywall SEO can drive sales by giving you an advantage over competitors. When your company is among the first to appear in a Google search, people are more inclined to believe that your service is the best. This helps convert prospects into clients and drives sales. 

One of the most effective SEO tools is keywords. Again, it is a basic concept: you want to include certain words and phrases on your website that people will actually type into Google during a search.

If a potential client requires drywall repair, for example, they may type something like “good drywall repair in my area” in a Google search. You need to have this phrase and others like it somewhere on your website even to have a chance of showing up on the search list.

Long-Tail Drywall Keywords

Long-tail keywords are another way to elevate your ranking. Consider the area you are operating in. If you run a drywall contracting business in Portland, Oregon, make sure you have a long-tail keyword like “drywall contractor in Portland, Oregon” in your site’s content.

Long-tail keywords have less competition on Google since A) they are longer and therefore more specific, and B) they can include specific regions or cities to narrow down the results of people looking for your services in your area. 

It is best to keep in mind your customers’ needs, though. Consider what the average layman would need when they have a hole in their drywall, want to finish their garage, or need to install drywall for their entire house.

Someone might search “drywall installation service,” “affordable drywall patching,” or “garage drywall installation service,” or similar variations depending on their specific needs. Incorporate the phrases that will be on the mind of your customers as much as possible. 

If you need help coming up with keywords and want to see how certain keywords are ranking in the drywall industry, Ubersuggest is a great resource and a free one. 

Thinking locally is another great way to narrow the SEO field and drive sales in your area. As a drywall contractor, you more than likely work locally. Keep this in mind as you are developing content for your website.

Keep keywords region-specific, create relevant and appealing content for people in your community, and let people who visit your site know that you work in their area (implementing an “Areas Served” page is one of the easiest and most effective ways to do this).

Generating Drywall Leads Through SEO

SEO is a great asset for generating drywall leads. It involves researching keywords and the search habits of people needing drywall services. Once you have done the research (keywords, popular services, etc.), you can compose relevant content for people who need your services.

Once your website ranks organically, and people who need your services are connected to you via Google searches, you have warm leads dialing your number or getting in touch with you online. 

Then there are customer reviews. Ask some of your satisfied customers to leave a review on your website. You may entice them with discounts, future discounts, or other special promotions.

Having these positive reviews and ranking high on Google searches essentially takes the place of word-of-mouth referrals that your drywall business probably thrives on.

They let warm leads know that your company is trustworthy and that others like them have been satisfied with your work.

Final Thoughts

Drywall SEO is a great way to drive sales for your bsuiness in 2022. Contractor Webmasters offers drywall SEO services to contractors throughout the United States. Our services combine on-page SEO, technical SEO, Local SEO, off-page SEO, and website design to enhance your online presence. Each client also receives DataPins, a Local SEO tool to boost SEO for drywall companies in 2022 and beyond.

Contractor Webmasters Logo Alternate
Posted: | Updated: Nov 7, 2022 | Categories: SEO |
|