Hey, I’m Nolen Walker, founder and CEO of Contractor Webmasters.
I know you’ve probably read some advice about towing leads online.
Unfortunately, most of it is BS.
My advice is simple: generate your own leads – don’t buy them from 3rd parties.
You can do that in 6 steps, which I outline below.
6 Steps to Get Towing Leads
- Create a Website
- Invest in SEO
- Optimize Google Business Profile
- Define Target Audience
- Email Marketing Campaigns
Towing leads are potential customers who dhow interest in your tow truck services.
Their interest can be made though phone calls, text messages, email inquiries, and website form fill-outs.
That’s why you need a website and Google Business Profile so that they can contact you.
But how do they find your website and listing? That’s what I’ll outline in this post.
1) Create a Lead Generation Website
Your website is arguably the most important asset that you have because it is a direct representation of your business to uncertain customers.
Now more than ever, customers are taking the extra steps to look into a business before actually using them.
That’s why a lead generation website must showcase E-E-A-T: experience, expertise, authoritativeness, and trustworthiness.
Your website will set the tone for your audience, telling them everything they need to know about your business.
User experience is an important factor for website design. Place contact info in the headers and footers, and include clickable calls-to-action like phone numbers and submission forms.
A great website will, at the very least, make it difficult for leads to ignore your business. At the very best, it will result in more conversions for your business, which will translate into dollars towards your bottom line.
2) Invest in SEO
Funneling potential customers with your website starts with SEO, which stands for search engine optimization.
With SEO techniques, tow truck websites can rank for terms like “towing services” and “roadside assistance” on local Google searches.
When your website appears for these terms, users naturally click on the result and navigate to your website.
Now, with the design principles of step 1, they can be converted into new customers.
SEO involves some complex processes, but it remains fundamentally simple.
When you really think about it, optimization is about creating great content and branded signals.
3) Optimize Your Google Business Profile
When someone needs immediate roadside assistance, they will perform a search on their mobile device.
The results that come up are known as the Local 3 Pack and are based on the proximity of your business to the searcher, along with the relevance and prominence of your listing.
Establishing proximity, relevance, and prominence on your listing is known as GBP optimization, and it is something you should spend your time focusing on.
With so many clicks going directly to a Map Pack result, it could be one of your most potent ways of generating exclusive towing leads.
The first step is making sure your business listing is claimed on Google My Business so that you can ensure NAP accuracy and link it to your lead generation website.
You should also add photos, Google posts, and Q&As to engage with your future customers.
You can create “Book Now” buttons and get direct leads through your GBP listing.
With so much emphasis on local SEO in 2024, you must take your GBP listing seriously, especially if you want to dominate the lead generation process within your primary service area.
4) Understand Your Target Audience
No matter how great your promotional tactics are, they won’t be nearly as effective if you don’t know who it is you are trying to appeal to.
This is what is known as your target audience. Generating leads is very difficult if you don’t know your target audience.
It is incredibly difficult to reach an audience with no interest in your products or services, but if you have a target audience in mind, they are much more likely to be interested in what you offer.
If at all possible, you should research your audience before launching your business.
Regardless of whether you’re doing SEO, email marketing, or exploring some paid advertising techniques, your target audience is paramount.
5) Run Email Marketing Campaigns
Email marketing is a great way to follow up and connect with those prospects who might still be on the fence about using your company.
You can use an email tool like Aweber to keep track of your contacts, their interests, and their stages within your customer cycle.
Emails are also a great way to foster repeat sales and brand loyalty.
Best of all, most email marketing campaigns can be done relatively cheaply, making them one of the most effective methods for generating leads for your towing service.
Including digital coupons within your emails is a great way to convert someone who may have only heard of your service but has not yet taken the leap into actually using it.
6) Use DataPins
Generating roadside assistance leads in multiple cities can be a challenge for towing companies.
Your office address may be listed in one city, but you often travel within a 25-50 mile radius for your jobs.
A new software tool called DataPins solves this problem for tow trucks by allowing them to showcase proof of jobs in specific areas.
Each time you perform roadside assistance, simply snap a photo of the job, and DataPins does the rest.
Now you earn credit (through mini-maps and geo-coordinates) for your jobs in various service areas as these “pins” are published directly on your website
Next Steps for Roadside Assistance Leads
As a towing company, lead generation is an important component of your business model.
Unfortunately, far too many business owners fall into the trap of “buying leads.”
This mentality keeps you stuck in the gig economy, preventing long-term growth.
The next step toward a sustainable towing lead generation system is to contact Contractor Webmasters.
Our team is on-call, ready to walk you through your customized process for lead generation in 2024.