Though Facebook is on something of a decline, due in part to a recent scandal about the sharing and selling of private information, it is still a behemoth in the world of social media. Hundreds of millions of users log in to Facebook each day to share information, talk with friends and family, and do so much more.
It is still a valuable tool, especially for those who own and run their own small-medium businesses. Advertising and marketing are the way to get your audience to recognize your brand over time, developing both brand trust and recognition in the process.
Facebook has a wide array of features and access for businesses to advertise and market; it is up to the business to figure out the best way to reach not only their current customers but the ones who could be qualified as prospective customers or leads.
Still, it isn’t as simple as it sounds. It takes a little bit of knowledge, some creativity, and a bit of ingenuity to make sure that your business is getting the most out of its Facebook experience. Simply opening the page and forgetting about it doesn’t help anyone and it especially won’t help your company.
Here are just a few steps that you can take to make your Facebook presence one that becomes a valuable asset for your company, giving you a social media weapon that can reach a far larger audience and target a bigger service area.
Below, these are just a couple of suggestions that you can implement into your life and change the way that your business interacts on social media.
Create a personal business page
Social media in general allows businesses to create a relationship between themselves and their audiences. Because of the constant ability to interact on a person-to-person basis with consumers, they feel like they have had a meaningful encounter with your business.
Creating a business page on Facebook makes your business accessible to your audience. Being accessible is highly beneficial to not only interacting with your customers but building a trust in your overall brand. When consumers feel as though they can trust you and your service, you have already won a major battle in the marketing game.
It is essential to point out that if you have a personal Facebook page, keep it separate from your business page. Make sure that your business page is focused solely on your business and the services and products that it offers. The quickest way to turn off your audience is to begin integrating personal opinions and feelings on a professional page.
Your business page is also a great way to feature your business. Upload pictures of products or services that you provide to show your audience what it is like to use your service. Encourage users of the page to leave comments and reviews, this way, other consumers can see what real customers have to say about these products and services.
Ultimately, your Facebook business page is about building your audience as well as trust within that audience. When you can create interactions between yourself and your customers, you can develop that highly coveted trust.
Join/Create a Facebook group
Another great way to get your pest control business onto the eyes of other customers is to join or create a group. Groups are where several users across the Facebook platform come together to discuss businesses and services within a specific industry.
Much like your business Facebook page, this is a fantastic way to interact with both current and prospective customers. You can hear real complaints that consumers have with other businesses in the industry and try to tailor your business to address those needs.
And much like your Facebook business page, it allows the consumer to feel like they are being addressed personally by your business. When you can develop a level of brand trust and awareness, you already have a leg up on much of the competition.
Joining these groups also gives you a networking opportunity to reach other consumers that may not have previously heard of your business. If they join the group, see what others have said about you, and see how active you are in interacting with consumers, they will be far more likely to trust you.
Customer interaction is the name of the game these days because it is so easily done through social media. Being able to have that direct interaction with your current and potential customers makes them feel cared for and will make them more likely to use your business for their needs. Trust is the name of the game and this is a great way to build that trust.
Make use of Facebook Live
In recent years, Facebook Live has become refined to the point that many businesses are actually taking note of just how advantageous an application it can be. Facebook Live is a live streaming video service where you can interact with users who join your Live event.
This offers a unique ability to interact with your customers like never before. You can start Facebook Live streams where you demonstrate a project or perhaps show how a job site looks for your company. Giving your customers all the tools that they need to better understand your services and business will develop a sense of trust with those potential customers, turning them into actual customers.
Facebook Live is also a great way to interact in a sort of face-to-face way with customers who have concerns or questions. There is nothing quite like getting to a real person and getting your question answered immediately as opposed to sitting on a phone talking to a robot when you aren’t on hold to the same song that everyone else uses.
Facebook Live makes your business feel more real and human to the users who interact, further nurturing that trust that businesses covet so much. You don’t have to have a live stream every hour of every day, but make sure to do it often enough that your followers will make it a part of their routine. This is the best way to get that interaction that businesses love.
Share blogs from your website
The blog on your website is not just a means for you to shout into the abyss; when properly utilized, it is another tool that you can use to develop new leads and then, eventually, convert those leads into sales. It is a matter of knowing how to properly use your blog that can make all the difference in the world.
When creating a blog on your website, you should do a little Google research first. Look at what other competitors in your industry are doing and find relevant answers to questions that people commonly ask. Then, when you create your blog, be sure to address those answers as thoroughly as possible.
When you deliver an informative piece of content through your Facebook business page, your customers will make it something of an appointment viewing. If they got helpful information the first couple of times they read your blog, they will be more likely to visit again to see what helpful information that you have this time.
Creating informative content can be difficult, but it can make a huge difference in terms of traffic to your website and the development of those potential leads. Depending on the size of your customer base, you can tailor how often you post blogs, but be careful not to overdo it. You don’t want your audience to get tired of seeing what you have to say; make them hang on your every post and word.
Make your brand robust
One of the most common mistakes that businesses make when starting their own business Facebook page is not listing enough essential information. There are so many businesses that put just a little bit of information on their page, thinking that it will be fine and help them get by.
But what they don’t realize is that many users search for businesses on Facebook. They do this to get a sense of what the business is like and how they interact with customers; if you don’t fill out enough information, it makes it that much more difficult for them to find you. And when you become more difficult to find, consumers are less likely to jump through the necessary hoops to find you.
Fill in as much information as possible about your business. Any relevant piece of information will make you more searchable on the platform and easier for your potential leads and conversions to find you. You might not offer anything earth-shattering in terms of information, but it is entirely useful to get more eyeballs on your Facebook page than ever before.
When you fill out your company’s information properly, you also build a sense of reliability within these potential leads and consumers. Having trustworthiness and reliability are huge in the eyes of the consumer and give you a leg up on the competition in ways that they can’t compete with.