Search engine optimization is the best way to get concrete leads in 2022. Other digital marketing tasks like Google Ads, Facebook Ads, and buying leads are also options, but none provide the sustainable ROI of SEO.
Buy Concrete Job Leads
You have probably heard that you can buy leads from lead generation companies. Buying leads is quick and straightforward, but it is not without perils. For one thing, you are paying for leads instead of generating them organically.
Another potential problem is that your leads may not be exclusive. In other words, the company could be selling you the same leads it has already sold to other concrete contractors.
In many cases, it’s best to take concrete lead generation into your own hands. Creating branded digital assets that generate leads may be the most sustainable way to grow your client base and your business.
Lead generation is notoriously difficult across all industries, however. Therefore, it is crucial to understand how an investment in your brand, marketing, and outreach is the equivalent of buying leads for concrete contractors.
Concrete Lead Generation Techniques
There are countless ways to generate concrete leads online. First, you can spend a small fortune on Google Ads and Facebook Ads and pay for shared leads from 3rd-party brokers. However, there are more efficient ways to get customers through the internet. Check out some below:
Local SEO has seen a dramatic increase in interest over the past few years. Today, nearly half of all Google searches are local searches or searches performed by people looking for information about local businesses and services.
The term “near me” appears in many Google searches every day. You can leverage this term and long-tail keywords on your website to get more local traffic and generate more concrete leads for your business.
It can be hard to shoe-horn the phrase “near me” into your concrete website’s written content and make it sound natural. However, you should also look into long-tail keywords that specify an area.
For instance, if you operate out of Westchester, Pennsylvania, it will help you have keywords that include the name of your city on your website.
Keywords are one of the most-used methods that search engines index your website on relevant searches. So the next time someone searches “decorative concrete in Westchester, Pennsylvania,” your website will have a better chance of showing up because you have included that long-tail keyword (or one similar to it) in your website’s written content.
Google Business Profile
You need to make sure that your business is present on Google Business Profile. Remember that concrete leads (at least online) are dependent on visibility. Google Business Profile listings are some of the most viewed consumer information listings today.
It has been reported that 64% of consumers turn to Google Business Profile listings to find the phone number of businesses in their area. The plain fact is that if you are not present on Google Business Profile, you can miss out on leads.
Plus, you don’t have to pay anything for a listing. The vetting process may require some business documentation on your end, but other than that, it’s pretty simple to get set up on Google Business Profile.
Doing so will help you get seen by more people who have never heard of our business and make it easier for consumers who are already interested in your services to get in touch with you.
Social Media Marketing
There are two main ways that you can generate concrete leads via social media:
1) Invest in a quality social media marketing campaign and
2) Invest in social media ads
Both are viable options that have high ROI. That’s because 54% of all social media users utilize the platforms to research companies, products, and services. So it is clear that social media platforms like Instagram and Facebook have more or less become platforms for commerce.
Social media marketing will generate quality content that your followers will want to engage in. You can also utilize locality to help target your local market. For example, you can share posts about local events like charity events, sporting events, or professional networking events.
Social media marketing is also a great way to show off what you are capable of. Remember that more than half of the people on social media are logged on to find services and companies they need.
Instagram stories are an excellent way for you to show people what you are capable of as a concrete contractor. Include stories, videos, and pictures of recently completed projects in your posts.
Social media advertising is also a great way to target a particular audience. With most social media advertising platforms, you can select who sees your ads based on parameters such as:
- Age group
- Geographic location
- Income bracket
- Marital status
- Brand interaction
In the digital age, online reviews are like gold. People rely on online reviews these days like they used to rely on word-of-mouth reviews back in the day. 79% of consumers have reported that they trust online reviews as much or more than personal references.
And from the rise of sites like Angi, Yelp, and HomeAdvisor, it’s clear that people are looking to the internet for help choosing contractors more than ever before. Online reputation management refers to how consumers view your brand.
A considerable part of online reputation management is balancing good and bad reviews.
How you handle reputation management can make or break your concrete lead generation because no one will be aware of your company if it doesn’t have reviews.
Even fewer people will be interested in hiring you if you have many bad reviews. So here’s how you can manage your online reputation so you get more concrete leads:
- Ask for Reviews: Many consumers report that they are willing to leave reviews if asked. You can’t manage your online reputation if you don’t have one, so don’t be afraid to ask for reviews.
- Create a Good Balance: People distrust companies with perfect 5-star ratings. They are wary of hiring companies with poor star ratings on the flip side. The consensus is that a 4.2-4.5 star rating is ideal and gains the trust of more consumers.
- Respond to Reviews: Responding to reviews is vital for customer relations and will help your company generate more customer referrals. It is imperative to respond to and address the issues described in lousy customer reviews.
How To Get Free Concrete Leads
Acquiring new customers from your website and Google Business Profile is the closest you can come to free concrete leads. Since these are organic listings on Google, it costs nothing to get clicks and traffic.
Of course, nothing is truly free in this world, as you still have to invest in a website design, a hosting provider, and an SEO bundle with content.
Still, when you compare organic SEO to paid advertising, the result is free concrete leads for your contracting business in 2022.