What is SEO for Carpenters?
SEO for carpenters is search engine optimization implemented on behalf of local carpenters.
The process may include refining on-page title tags, meta descriptions, keyword density, publishing new content, targeting additional keywords, and enhancing local reputation.
How Carpenters Can Benefit from Search Engine Optimization
It’s never too early to start thinking about the future. And if you are a carpenter and haven’t implemented an SEO strategy to help get your website noticed, now is the time to take action.
SEO can have a massive impact on the success of your business.
SEO can also help convert more leads and generate more sales. But there are many facets to SEO; not all carpenters are marketing whizzes.
But you don’t have to be a digital marketing savant to understand the concepts behind some of the most important aspects of SEO. If you want your business to thrive in the digital age, you must know these concepts.
This SEO Guide for Carpenters details specific strategies, including GBP optimization, content marketing, and reputation management.
Why is SEO Important in the First Place?
Have you ever searched for a business “near me” on Google or Bing? If you have, then you probably didn’t waste too much time clicking on a result.
You more than likely clicked one or two or maybe even three of the top-listed results, right?
You probably never even got to the results’ second page. Only a tiny percentage of search engine users ever do.
As a result, your business can utilize SEO to make sure your company is ranking in the spots that people actually click when searching for a local carpenter.
SEO for carpenters has replaced physical mailers and, in some cases, even word-of-mouth referrals. It helps your business get noticed, which is essential in the trades.
Best SEO Strategies for Professional Carpenters
Now that you know how SEO can impact your carpentry business, it’s time to consider the routes you can take to rank higher on SERPs.
Here are the least dispensable SEO strategies for carpenters and handymen businesses specifically:
Register on Google Business Profile
Google Business Profile (GBP) is one of the most practical SEO tools you could use. Consider GBP like your hammer as a carpenter. Registering your business on GMB will help you break into the local three-pack.
The local three-pack is what shows up whenever someone searches “(blank) near me.” It usually includes 3 of the top results for businesses in the area the searcher happens to be.
According to a Bright Local study, 64% of surveyed consumers reported using GBP to find local businesses in their area. The goal of Local SEO is to make sure your business appears in the three-pack.
You may be wondering how search engines precisely determine the relevancy of a website to a specific search. Web page crawlers look for several signals when indexing pages for users, but keywords are the most important. Keywords are the easiest way for web page crawlers to index websites.
As a carpenter, doing some keyword research to find out which words and phrases people interested in carpentry/handyman work are using to find businesses is essential.
Once you know the top-rated keywords, you can begin to implement them in your website’s copy (written content).
Top-rated keywords show up in popular tools like Ahrefs and Semrush. However, nearly half of all Google searches are for hidden queries, which are comprised mostly of “low-competition” keywords.
These keywords won’t show a monthly search volume in the popular research tools and won’t even appear in your Google Search Console queries section. Still, they make up a large percentage of your clicks.
It may seem intuitive to use lesser-known keywords to rank higher, but it can quickly boost web traffic. Think of it as zigging while everyone else zags.
Content marketing is quickly becoming the number one priority of professional agencies because it simply works. Content marketing can boost your web traffic and lead generation and help establish your website authority.
Content marketing includes blogs related to your industry/market, how-to guides, white papers, video content, and more. When you produce original and unique content on your website, it attracts links from other authoritative websites.
Managing your online reputation starts with major review platforms like Google and Yelp and expands to niche directories like HomeAdvisor and Angi.
Increasing customer reviews starts with investing in an automated review request tool like DataPins and ends with remembering to remind your customers in person to leave a review.
While your goal is to accumulate positive reviews across multiple platforms, Google reviews are the most influential when it comes to SEO rankings, as they are connected to your Google Business Profile.
The Contractor Webmasters’ Advantage
It can be a lot to take in, especially when running a full-time business. But that’s why we have tailored our SEO and digital marketing services to carpenters and handymen, specifically here at Contractor Webmasters.
We can offer you an all-in-one solution to SEO for carpenters and digital marketing and help you reach the top of the SERP rankings. Let us be your SEO partners.