Contractor Webmasters offers electrician Local SEO & Reputation Management services for an affordable monthly fee. Our services include DataPins – The #1 Local SEO & Reputation Management tool for electricians. With a custom website and DataPins, you can expect to dominate Google on the Local Map 3-Pack and organic SERPs.
What is Electrician Reputation Management?
Electrician reputation management is the process of monitoring, improving, and enhancing an electrician’s reputation online. Common platforms with reputation influence include Google Business Profile, Facebook Business Page, and Yelp. A solid reputation can result in more electrician leads, higher conversion rates, and greater brand awareness.
What is Local SEO for Electricians?
Local SEO is the process of optimizing an electrician locally through online platforms, mainly Google Business Profile. Reputation management is a critical component of Local SEO and often directly influences how well a local company performs online.
Local SEO and Reputation Services
With Contractor Webmasters’ SEO plan, your electrician business will receive the following services, which are all-inclusive within your monthly SEO plan. In addition, our rates are affordable and prove that low-cost SEO is exceptionally effective for business owners.
DataPins
DataPins is our Local SEO and Reputation Management tool included in all SEO plans. DataPins allows electricians to drop pins for each field job which are then automatically published to the most relevant website pages for increased SEO and social proof. The tool also sends automated review requests.
City / Location Pages
Ranking on Google’s organic results requires publishing a location page for each city your business covers. DataPins ensures that location pages feature unique content, verified through schema pins and connected reviews. Unfortunately, most digital marketing agencies mass-produce duplicate city pages, which, while they do rank sometimes, rarely outrank DataPins.
Google Business Profile
Google Business Profile, formerly Google My Business, is the central hub of your Local SEO effort. Google uses three ranking factors when showing GBPs in a specific search query: proximity, relevance, and prominence. Proximity depends on the user’s search location, while relevancy and prominence look at reviews and domain authority.
NAP Citations
One of the oldest local SEO strategies is claiming and optimizing local business citations. The goal is to submit your business information to as many directories as possible, including aggregators like Factual, Acxiom, Infogroup, and Localeze. Contractor Webmasters provides a citation service that ensures NAP visibility and consistency on the top directories.
Local Electrician Keyword Research
Keyword research is fundamental to every SEO campaign and is no different for local electricians. The challenge is measuring keyword volume for local terms that may not register volume on popular tools like SEMRush and Moz. Yet, despite their potential absence, they still generate clicks. Check out some common local keywords below:
electrician near me
electrician near me free estimate
electrician near me open now
electrician near me cheap
residential electricians near me
electrician near me emergency
licensed electricians near me
electrician dallas
electrician denver
electrician atlanta
electrician seattle
electrician houston
Tracking Local SEO Success With Google Search Console
Contractor Webmasters sets up Google Search Console and Google Analytics for your electrician company website. Google Search Console is the most efficient way to track local success and the best way to find untapped keyword opportunities. For example, Search Console will pick up on search query impressions that other keyword tools miss.
Clicks
Monthly clicks are a critical Google Search Console metric because they help electricians monitor how many clicks their website generates directly from Google search results (including Google Maps / Map Pack). In addition, GSC allows admins to measure clicks by month, quarter, year, and custom.
Impressions
GSC also tracks impressions in addition to clicks. Admins can evaluate impressions based on queries and pages to make improvements based on results. For example, a page with thousands of daily impressions but no clicks might be targeting the wrong user intent, providing a chance for improvement with some basic content editing.
Queries
Search queries serve as an ultra-specific keyword research tool for electricians. As we mentioned, Google Search Console picks up queries that other keyword tools miss. If you notice your site shows up for certain impressions, you can make a more specific page to satisfy that query. Keep in mind; Search Console can’t track every user query, only those logged into a Google account when searching.
