Author Archives: Contractor Webmasters

Fire Restoration Leads: How To Get Fire Damage Customers


Blog Cover for Fire Restoration Leads Showing Burning Wood

Consistently generating potential new customers (aka “Leads”) for your fire restoration business is an essential component of short-term growth and long-term sustainability.

In the following post, Contractor Webmasters outlines unique ways to earn more fire restoration leads. These tips will also help you acquire quality leads with higher conversion rates.


What are Fire Restoration Leads?

Fire restoration leads are potential customers with an interest in fire restoration services. They demonstrate interest by contacting your business and submitting contact information for future correspondence.


Best Methods to Get Fire Damage Leads in 2024

Scrolling through Facebook or Instagram will yield dozens of different “lead generation strategies” from so-called experts. Most of these people have a hidden agenda embedded within their narratives.

To understand the best customer acquisition methods, you must listen to experts with experience.

As a long-standing digital marketing agency, Contractor Webmasters reveals the best-proven methods for lead generation in 2024:


Website Optimization

Simply having a website in 2024 isn’t enough to drive new customers anymore. There is fierce competition on the web, but that is where all your customers are going. 

For example, consider the following statistic: nearly 97% of all modern consumers use a search engine to find businesses in their area. Yes, that includes people who are looking for fire restoration businesses. 

Chances are, your business isn’t the only fire restoration business in your local market. So, how do you stand out online? First, you must revamp your website and optimize it for search engine inquiries. 

How do you do that? Here are a few essential tips:


  • Keyword Research: Keywords are some of Google’s most important ranking factors. Use keywords that people utilize to search for your services in your website’s on-page content, your H1s, your meta descriptions, and, if possible, even your domain names. 
  • Include Images: Adding high-quality images to your website can help your site index more image searches. Be sure to include high-quality photos on your website that are relevant to the textual content. Also, add alt-text and descriptions for your images.
  • Internal Links: Internal linking is an easy way to optimize your site for search engine inquiries. Make sure that every page of your website includes a link to another page on your site. 

Screenshot of Custom Website for Fire Restoration Company

Make sure you own your domain name and invest in SEO services to maximize an organic presence.


Local Networking

A more grassroots approach to getting more fire restoration leads is reaching out to local businesses. Try networking with non-competing local businesses in your area that may benefit from your services. 

Almost every business can use a suitable fire restoration contractor at some point or another. Here are some examples: 


  • Realtors: Residential and commercial realtors invest in fire-damaged properties and frequently need the services of a fire restoration contractor. 
  • General Contractors: General contractors also often need the services of a reliable fire restoration expert.
  • Commercial Businesses: Think about this: 75% of all businesses fail within a year of undergoing fire damage. No one wants it to happen, but you better believe that business owners will do all they can to keep their businesses alive after a fire.
  • Property Managers: Reach out to local commercial and residential property managers who may, at some point, find themselves in need of your services. 

Google Business Profile Optimization

Google Business Profile (previously known as Google My Business) is a free service that provides business owners with a platform for customers to find information and leave reviews.

This service also allows business owners to create a dynamic profile that describes the business, lists contact information, provides service area information, and more. 

Millions of consumers search Google locally and find GPBs within the Local Map 3-Pack on Google search results. Optimizing your profile can ensure you show up for the most relevant keywords in your area.

Be sure to claim your business on the Google Business Profile platform and fill it out with accurate and complete information about your business. You can also use this platform to respond to and manage customer reviews.


Screenshot of Google Business Profile for Fire Restoration Business

A Google Business Profile is essential to lead generation for fire restoration businesses.


Flyer Printing & Distribution

Going door-to-door and leaving flyers on doorknobs is a great way to increase brand awareness and generate more fire restoration leads. 

Flyering still has a very high conversion rate and low cost compared to other forms of advertising and marketing. In fact, 48% of consumers report responding to companies directly from flyer marketing. 

That is a very high customer response rate, especially compared to other direct marketing forms. Plus, having a batch of quality flyers made for your fire restoration business can be as cheap as $200. 


Content Marketing

Content marketing is one of the most effective ways to drive traffic to your website – and more web traffic translates to more leads. But, of course, content marketing depends on high-quality content for your consumers.

Consider some basic content marketing methods, like starting a blog and marketing posts across various channels. You can also create video content and share it on your company’s YouTube account and more.

Content creation is the first step, but distribution is just as important. Next, you must disseminate content through appropriate channels, including social media pages and email blasts.


Facebook Post Screenshot Showing Content Marketing for Restoration

As people consume your content, including website pages, YouTube videos, and social media posts, you get more leads.


Local SEO

We touched on your Google Business Profile, one aspect of Local SEO. However, Local SEO is also essential for fire restoration lead generation in other ways. For example, city and location web pages.

Ranking in the Local Map 3-Pack is excellent. Still, you can also rank locally on organic search results by producing city pages. One way to boost your location pages is through the local SEO tool DataPins.

DataPins allows contractors to drop pins for each of their field jobs. The pins are automatically published to the most appropriate location and service pages. 

For example, a fire damage cleanup page in Fort Worth shows on your fire damage cleanup service page and your Fort Worth location page.

Thus, not only do pins help boost rankings via schema markup, but they also increase conversions by serving as social proof.


Screenshot of DataPins Pin for Fire Restoration

DataPins is a powerful local SEO tool for fire restoration because it allows companies to demonstrate “social proof” on their websites.


Reputation Management

Having strong visibility online gets eyes in front of your business. However, a poor reputation can dissuade those users from taking action. For example, lots of negative reviews on Google decrease your leads.

There are ways to generate more reviews and improve your review quality. One of the best ways to increase reviews is by utilizing automated requests. You can use software to auto-send requests via SMS and email.

As for improving review quality, much of that falls on your business. You obviously have to do an excellent job on your services, which helps set clear expectations for your clients.


Yelp Reviews Screenshot for Restoration Company

A strong online reputation increases your conversion rates across all platforms.


Next Steps for Fire Restoration Leads

Your lead generation process doesn’t have to be overwhelming or expensive. By investing in affordable lead generation channels, you can start the lead acquisition process and grow your business in 2024.

The first actionable step to take is to claim your free Google Business Profile so that you can immediately show up on Google Maps results.


Posted: | Updated: Dec 28, 2023 | Categories: Lead Generation

Creating a Funnel for Contractors: 3 (Essential) Steps for 2024


Blog Cover for Creating a Funnel for Contractors

Creating a funnel for contractors may be easier than you think. Most business owners don’t even know they already utilize some sales funnels.

The term funnel really just gives a name to something that already exists. Anyone who sells a good or service inherently employs some type of sales funnel.

The important thing, though, is to evaluate it, see where there is leakage, and see where it can be more potent and effective. 


In the following post, Contractor Webmasters helps contractors by giving you some essential pointers on creating a custom sales funnel tailored to your business and clientele. 


What Is A Contractor Sales Funnel?

A sales funnel is the process that your customers go through before making a purchase.


If you are a home service contractor, your sales funnel may look something like this:


  • A homeowner looks for renovation services online
  • They see your business and click on it
  • They get your contact info from the site and call you
  • They schedule an appointment
  • They make a purchase for your services

A sales funnel essentially moves the customer along the buying process. The end result, of course, is a purchase. Seems simple enough, right? It’s not. That’s because not everyone’s sales funnel runs so smoothly.

Somewhere along the process, you may be losing the customer’s attention. That’s why it’s so important to evaluate the effectiveness of your sales funnel and shore it up so you aren’t losing prospects in the process. 


Step 1: Getting the Customers’ Attention

Getting the customers’ attention is something that business owners and marketers struggle mightily with. However, the internet has made things a bit easier for everyone trying to get notices. 


Here are some tips on how you can get leads to enter your sales funnel:


Description of Funnel Step One With Text Describing Getting Customers' Attention

Google Business Profile

Perhaps the most important review site of all is Google. Google Business listings show up in nearly 30% of all first pages of online search results because they are included in Map Pack results.

So a Google Business Profiles will expose your business to more consumers in your area.


SEO

Following the best SEO practices will broaden the stream of customers flowing into your sales funnel. For example, suppose you rank for relevant keyword terms on Google search.

In that case, you will attract more people into your sales channel and ultimately gain more customers.


Review Sites

Review sites like Houzz and Angie’s List (now simply called Angi) are essential for contractors who want to drum up new leads.

Over 6 million active users are on Angie’s List alone, so it’s one of the largest forums for homeowners looking to connect with contractors in their area. 


Step 2: Compel the Customer to Action

The initial goal is to get people onto your website. From there, they need to see the compelling copy and offers that spur them to take action by making an appointment or scheduling an estimate.


Here are some ways you can encourage website visitors to take action:


Graphic Describing Funnel Step Two Which Mentions Compelling The Customer Action

Foster Engagement

It’s helpful to take stock of the most popular services for your business so you can implement those at the top of your sales funnel and attract as many prospects as possible.


Offer Solutions

In general, your website needs to provide solutions to consumer pain points. So, first, think about the problems that may have prompted the visitor to seek out your services.

Then, include content that expresses how you can remedy that problem. 


Feature Contact Information

It’s also imperative to make it easy for customers to find the information they need.

That’s why it is wise to invest in top-notch website design that will make your website easy to navigate and display urgent calls to action throughout your website.


Step 3: Closing the Deal

When creating a sales funnel for contractors, make it easy for the customer to contact your business. Make sure there is always someone ready to answer phone calls.

Investing in chatbot software could also help you convert more leads during non-business hours. 


Here are some options to consider when closing the deal:


Graphic of Funnel Step Three Describing Closing The Deal

Email Follow-Ups

Automate your email marketing system to send emails to people who reach out to your business. This is a great way to secure a lead and pin down an appointment time. 


Deal Sweeteners

Another way to close the deal is by offering free estimates or inspections for some of your most popular services.

Of course, you will already have a hot lead on your hands at this point, but it never hurts to give them that last extra push to seal the deal. 


Timed Offers

Limited-time-only offers and discounts can ensure a prospect takes swift action. However, some people just need a slight incentive to take the final step of your sales funnel.

Be careful not to overdo it, or you may dissuade someone from investing in your services. Make sure your messaging creates urgency but remains optimistic.


Invest in Your Contractor Funnel in 2024

Invest in funnel-building services from Contractor Webmasters to jumpstart your contractor lead generation in 2024.

Our system produces consistent exclusive leads through SEO, Local SEO, and website design. 

Our services include reputation management software; DataPins so that you can expand your online presence throughout your service areas.

Get more customers from a more comprehensive geographic range and convert them into paying customers.


Posted: | Updated: Jan 30, 2024 | Categories: Lead Generation

Pool Cleaning Leads: How To Get Exclusive Customers in 2023

Pool Cleaning Leads (Blog Cover) Showing Inground Pool

Pool cleaning leads are in high demand these days as the industry continues to boom.

Swimming pool services generated nearly 6 billion in revenue throughout 2023. As the number indicates, people have an increasing demand for pool cleaners.

Still, of that six billion, the vast majority goes to the top pool cleaning services in the U.S.

These companies generate leads online through their website, Google Business Profile, and other internet assets.

Keep in mind that offline branding influences online results, as well.

So how can your pool cleaning service accomplish the same goals? Check out the pool cleaner’s lead generation guide from Contractor Webmasters:

Establish Your Pool Cleaning Brand

When contractors call our agency in hopes of ranking #1 on Google search results, we explain the importance of branding. As you may or may not know, Google uses branded signals to inform a company’s credibility via its website and other digital assets.

With this in mind, it’s a good idea to establish your company’s brand in the more traditional sense before embarking on your online journey. Consider doing things like:

  • Design a Memorable Logo
  • Choose a Memorable Company Name
  • Immerse Your Business Locally
  • Invest in a Car or Truck Wrap

Once you establish your brand more traditionally, you’ll have a much easier time generating leads through modern channels like Google. 

Checklist Graphic for Contractor Branding, Showing List of Items

Create an Online Presence

Creating a robust online presence is the most effective way to generate exclusive swimming pool leads in 2023. Google represents the most efficient platform to get new customers, and you can achieve your goals through pool cleaning SEO. Let’s take a look at some of the primary elements:

Local SEO

Local SEO is crucial for pool maintenance contractors because all of your leads come from one or more designated service areas. As a result, you know what range of your market you can cover logistically, and your marketing plan will follow suit. Local SEO encompasses all of the tasks below:

  • Claim & Optimize Your Google Business Profile
  • Generate Reviews from Local Customers
  • Publish Location Pages on Your Website
  • Submit Business Citations to Main Directories

It also helps to utilize a Local SEO tool like DataPins, which creates geo-schema pins each time you complete a job locally. Pins connect directly with reviews, showcasing social proof on your website’s location pages.

Blurb About Local SEO With Map Icon and Map Drawing

Social Media

Creating social profiles on Facebook, Instagram, Twitter, and YouTube helps build credibility for your business. You don’t have to publish posts daily or be particularly active on these platforms, but you must maintain your listings.

Social media platforms serve as web 2.0 platforms that expand your online presence. Therefore, each listing should link back to your primary listing and outline your precise business information.

A YouTube channel can be particularly effective for pool cleaning services, as a short introductory video (embedded on your website) can work wonders for your credibility.

Blurb About Pool Cleaning Social Media With Social Icons

Website Design

Your pool cleaning service website will make or break your online presence. While GBP listings are highly effective for generating leads, they perform best for companies with well-established websites.

For one, Google uses a website’s authority to influence Google Maps rankings. Secondly, Google Maps users often click on the listing’s website before deciding whether or not to use their service.

A strong website focuses on user experience and conversions. A user will leave immediately if the website fails to provide clean navigation and ease of use. After that, creating urgency through strategic calls to action turns visitors into leads.

Blurb About Swimming Pool Web Design With World Wide Web Graphic

Reputation Management

As an extension of Local SEO but essential enough to be its own entity, reputation management is one of the most crucial aspects of a pool company’s online marketing strategy.

You can have a great website, excellent content, and active social media profiles, but you won’t get customers without good reviews.

Building a reputation online can be challenging, but tools like DataPins and Podium can help you automate review requests through SMS and email. This way, you generate reviews on Google, Yelp, and other platforms.

Once you get enough reviews, there will inevitably be unfavorable ones. The best way to handle negative reviews is to respond to them professionally. Onlookers appreciate that you took the time, even in instances of bad feedback.

Blurb About Reputation Management for Pool Maintenance With Review Pop-Up Drawing

Content Marketing

You should regularly produce high-quality content to expand your online presence and brand awareness. You can choose various mediums for your content in 2023, from blog posts to videos.

We spoke about YouTube videos earlier and how they can help boost your brand online. The same is true for high-quality blog posts, which you can share on social platforms like Facebook.

Content marketing is also specific content for social media platforms like YouTube Videos or Google Business Profile posts. The important thing is to focus on providing consumers with value which helps them move through your sales funnel.

Blurb About Content Marketing for Pool Cleaners With Picture of Paper and Search Glass

Buy Pool Maintenance Leads in 2023

You might think to yourself, “I’m not doing any of that; where can I buy leads?” You can buy pool cleaning leads in various places, including CraftJack, HomeAdvisor, and Contractor Webmasters. Still, you should be aware that a lead generation process is far more profitable than a lead.

Exclusive Leads for Swimming Pool Cleaners

Investing in a lead-gen process ensures you get exclusive leads instead of shared leads. An exclusive lead shows interest in your brand and calls only your company. The exclusive prospect eliminates the middleman who snakes you on the front and back end of the transaction.

Shared Leads for Pooling Services

Shared leads are easier to find and far less valuable, both short-term and in terms of lifetime value. For one, you compete with several other providers for the same lead and may lose out to another company. Second, the lead seller gets all the brand recognition for future interest.

The Lead-Gen Process from Contractor Webmasters

Are you looking to generate consistent leads in 2023? Contractor Webmasters offers a complete lead-gen process with web design, SEO for pool builders, and reputation management software. So enjoy the highest-quality leads in your market while overtaking competitors quickly and in the long term. 

Posted: | Updated: Mar 13, 2023 | Categories: Lead Generation

5 (Effective) Methods to Improve Field Productivity in 2023

Improve Field Productivity (Blog Cover)

As a contractor, you already know how hard it can be to keep your crew on track in the field. You see different work sites every week, and they all present their own unique challenges. Then you have to deal with logistics, supply management, and customer relations in the field. 

It can be a real challenge for project managers, but the good news is that technology has come a long way in field operations. You can use all kinds of digital tools to streamline field operations and improve field productivity. 

In the following post, Contractor Webmasters discusses some of these tools and ways to improve field productivity in the coming year. 

1) Project Data Software

The first thing you should do to improve productivity in the field and in the office is to go paperless. Using project data software in the field can be especially helpful, though. That’s because on-site projects can present a lot of unexpected challenges. From inclement weather to a lack of on-site storage space, having many paper files, plans, supply order forms, and invoices can be a massive headache. 

Eliminating paper project data (of all kinds) will also be more economical because you won’t have to pay anyone to keep track of it. Granted, some of these software suites are a bit pricey and require a monthly or yearly subscription fee, but you stand to gain a lot more time.

Digital organization of important project data will also reduce some human error and help keep projects on track. You know that foreman with the chicken-scratch handwriting that no one can understand? Imagine that not being a problem anymore. 

Another great thing about digital project data storage and organization is that information can be instantly shared across multiple devices with multiple crew members. This will save a lot of time that you would typically send walking or driving essential documents over to the parties that need them in the field.

So, while some of these software suites may have a learning curve, they offer long-term, sustainable benefits for your field operations. 

2) Fleet Maintenance

This may seem a given, but we hear about fleet failures holding up projects often. Keeping up with the maintenance of your service vehicles is crucial to your workflow. The project and your reputation are at serious risk when you can’t get the personnel or equipment to the job site. 

Luckily, technology can help in this department too. Some pretty intuitive and helpful fleet maintenance software suites are available for contractors and project managers. One of them is from FleetSoft, but there are other options available. The good thing about these software tools is that they are scalable, so no matter how large or small your fleet is, they will help you maintain it. 

With these kinds of tools, you can have a detailed maintenance and repair history for every service truck and vehicle you use in your daily operations. It keeps all the data in the same place, and you can quickly pull up maintenance history. No more fumbling with maintenance invoices and notes you jotted down about your trucks. You can also schedule maintenance and get alerted to upcoming maintenance needs. 

It’s about more than keeping your vehicles on the road, though. Many of these kinds of digital tools will also allow you to assess fuel usage. With these features, you can optimize your fuel usage and save money. In addition, most of these software suites will allow you to track fuel purchases and mile-per-gallon data.

All of this information could be used to extend vehicle life, save money on fuel, and track fuel economy for every vehicle in your fleet. 

3) Worker Communication Tools

You already know how important communication is to improve field productivity. That’s why worker communication software is one of the most crucial tools to incorporate into your daily field operations. You won’t be able to call (and hear) your workers on a busy job site. So you should opt for a software suite with a streamlined and robust text-based communication platform. 

However, suppose you will invest in any communication software (and you should). In that case, you must ensure that it includes a video and voice call platform. Some developers also make software ideal for communicating with customers and allows you to track them as well. Some of these suites will also allow you to track workers and vehicles via GPS or RFID codes

This can be very beneficial when you are trying to delegate personnel to different job sites. In addition, contractors with larger teams who take on multiple projects at once will appreciate the ability to communicate with and keep track of team members or on which sites. 

4) Operations Analysis Tools

Getting a little help with operations analysis never hurts. Even if you’re an experienced project manager with a solid analysis process in place, you can eliminate the risk of human error with operations analysis tools. These tools will help you keep track of personnel, tools used on the job, project progress, revenue, overhead costs, and more. Not only that, it will help you make sense of all this data. 

Operation analysis tools help you complete jobs quicker, provide accurate project completion estimates, and calculate costs. If that weren’t enough, they help you accurately predict the tools, supplies, and equipment needed for upcoming projects. Keeping ahead of all this information will allow you to attack a job correctly and have everything your crew needs to complete it on time. 

5) Customer Communication Tools

Customers really appreciate when they are in the loop and can approve projects at their leisure. This is why customer communication software can be beneficial for your business. These types of software allow you to send proposals for the customers’ approval instantly.

They will enable them to submit it as quickly as they want to. It also provides a dedicated line of communication between you and the customer at all times. 

You can also share the project process with them instantly without meeting in person or calling them on the phone. Just as it’s essential to communicate with your team, your customers will appreciate the ability to bend your ear whenever needed. 

Get More Customers

Of course, the best technology in the world won’t help if you aren’t getting enough customers to sustain your business. That’s where we come in. We are Contractor Webmasters and specialize in helping contractors of all kinds earn more customers through proven digital marketing tactics. 

We help contractors in the field with DataPins, a local SEO and reputation management tool that produces pins each time one of your techs performs a job. As a result, you rank in more cities and service areas on Google Search and Google Maps. Feel free to reach out to our team today.

Posted: | Updated: Mar 13, 2023 | Categories: General

Top 50 Carpentry Keywords for SEO Marketing (2024 Update)


Carpentry Keywords

Carpentry keywords are essential because keyword research is the backbone of any SEO campaign. If you have not done your due diligence with keywords, any other SEO effort will go in vain. That’s because keywords are what people use to find your business. They’re how Google knows to index your site as relevant information for their viewers. 

And strategic keyword research is vital because you can’t simply choose the most competitive keywords and hope that you’ll rank well. Instead, you have to exercise some discernment, consider the local market, and figure out how much you are willing to spend for high-competition keywords.

To help you out, we have put together a little list of the top carpentry keywords for 2024, as well as some analysis and tips for your carpenter SEO campaign. 

Here are the top 4 keywords for carpenters:


1) Carpenter Near Me

Over the past couple of years, search terms that include the phrase “near me” have skyrocketed by 200%. It has become one of the most popular ways to search for services near the search engine user. So it’s no wonder that “Carpenter near me” is the hottest search term related to carpentry. Competition for this keyword is fierce, but if you live in a smaller market, it would be good to start optimizing for it. 


Carpentry Near Me Keyword

Source: MOZ Keyword Explorer


2) Carpentry Services

One of the things you want to watch out for if you are a carpenter is keywords with research intent vs. those with purchasing intent. Research intent means that someone is searching for information. Purchasing intent implies that someone is searching because they’re ready to buy. While both types have their place in SEO, “Carpentry Services” is an example of a purchasing intent keyword.

Purchasing intent keywords like “Carpentry Services” should be your point of emphasis if you want to boost sales in the here and now. Eventually, you will also want to include research intent keywords for your content marketing strategy as well.


Carpentry Services Keyword Volume (2024) Screenshot via Moz Keyword Explorer

Source: MOZ Keyword Explorer


3) Finish Carpentry

This is a good keyword because it is low competition. So if you do, in fact, do finish carpentry, you need to start optimizing for this keyword right away. It’s also a good keyword because it will widen your net a bit. For example, a consumer may require finish carpentry work. However, a general contractor may also be looking for a good finish contractor to sub out work to. 

“Finish carpentry” is also an example of specific or niche services that diversify your keyword portfolio and allow your website to rank higher for more terms. Consider every service you offer as an opportunity to corner a keyword. 


Finish Carpentry Keyword Volume (2024) Screenshot via Moz Keyword Explorer

Source: MOZ Keyword Explorer

4) Japanese Carpentry

This keyword is an excellent example of how you can structure your content around popular topics. Believe it or not, “Japanese Carpentry” is a high-competition keyword. That means a lot of people are searching for and vying for it as one of their carpentry keywords. The good thing is that you don’t have to offer Japanese carpentry services to use it as a keyword that will bring a lot of traffic to your site. 

Instead, write a blog about Japanese carpentry – what it is, some examples of it, how it’s used, or even structures that people have likely seen that utilize it. 


Japanese Carpentry Keyword Volume (2024) Screenshot via Moz Keyword Explorer

Source: MOZ Keyword Explorer


46 Additional Keywords for Carpenters

KeywordMonthly Volume
carpenter59532
carpentry23695
custom cabinets8902
finish carpentry2819
cabinet making1374
what is carpentry1046
custom woodworking977
local carpenters921
furniture maker near me907
custom furniture makers near me704
carpentry near me585
custom carpentry559
house door repair near me495
custom wood furniture makers near me483
finish carpenters483
local woodworkers near me457
finish carpenter near me432
carpenters in my area432
carpenter handyman432
custom furniture makers432
carpenter for hire420
wood craftsman near me420
carpentry services346
types of carpentry346
finish carpentry salary334
kitchen cabinet construction334
finish carpenters near me322
trim carpenter near me310
wood framing contractors near me310
carpentry services near me287
local carpenter287
carpenter services287
custom carpentry near me275
find a carpenter275
recommended carpenters near me252
trim carpenters near me240
finish carpentry near me218
carpenters for hire218
carpenter in my area218
find a carpenter near me207
framing carpenters near me207
house door repair207
carpentry contractors company207
carpentry companies near me196
staircase handyman191
handyman carpentry services185

Carpentry Keyword Tips

It’s not just about knowing the current top carpentry keywords; you have to understand how to use them and how else you can optimize them. Here are some tips:


  • Use Long-Tail Keywords: Long-tail keywords are often lower competition and will target people closer to making an actual purchase. You can even get geographically specific with long-tail keywords. For example, “carpenter near me” is a highly competitive keyword, but “carpenter in Woodland Hills, CA” is lower competition and will help you target your local market.
  • Don’t Oversaturate: It is a huge mistake to try to fit as many keywords as possible into a piece of content if it doesn’t sound natural. Google will penalize you for trying to manipulate the system in 2024, so whatever you do, use keywords naturally. 
  • Meta and Title Pages: You should also use carpentry keywords in your web pages’ page titles, meta titles, and meta descriptions. This will help search engines understand the content on the page and index it on related searches. 

Posted: | Updated: Jan 29, 2024 | Categories: General

12 Local SEO Myths (Disproved) for Contractors in 2024


Local SEO Myths

Local SEO myths are quite prevalent. SEO is an industry filled with speculation and half-truths.

That’s why 70% of small businesses would not recommend their SEO provider.

The truth is that most agencies fail to produce desirable results.

Much of the disconnect between SEO providers and their clients stems from SEO myths that internet forums have perpetuated since the early 2000s.

Since Google hides its algorithm from the public, the industry produces more baseless theories to compensate for their lack of intel.

After all, mindless speculation is better than admitting you’re clueless, right?


To avoid shady regional SEO services, make yourself aware of these 12 local SEO myths for 2024.


1) EXIF Image Data Impacts Rankings

Geo-tagging your images does nothing to your Google Maps ranking.

Independent research confirms that Google strips the location data upon upload, nullifying any EXIF data attached to the image file.

The theory is equivalent to an old wives’ tale, but people continue to push the narrative.


GMB Post Photos

Alternative: The Local SEO app, DataPins, inputs schema markup onto “pins,” influencing local rankings


2) Map Embeds Boost City Page Rankings

Embedding a map of a city onto the corresponding city page does nothing for the page’s ranking.

Google doesn’t care that you can embed a map that has nothing to do with your company onto a website page.

It does matter if you have a legitimate business located in the city, but basic city maps make no difference.


Map Embed

Alternative: Install DataPins, which injects schema markup onto mini-maps from your actual job sites


3) Google Stacks Boost Maps Rankings

A method called Google Stacks floats around YouTube and other forums, suggesting that stacking multiple Google properties together boosts your Google Maps ranking.

Unfortunately, no concrete evidence exists to support the theory, and though it can’t be unilaterally disproven, there is no recent data to support its effectiveness.


Spokane Contractor Maps Results

Alternative: Strengthen your primary website with backlinks and link to it from your GMB listing


4) CTR Manipulation Impacts Ranking

There was a time when artificially boosting click-through rates on a Google Business Profile would increase its rankings on Google Maps.

Google closed the loophole within the past year, and the technique no longer works.

Buying fake clicks will waste your money and resources in 2024.


Google Maps CTR

Alternative: Tell people how to find your listing online so they click through naturally


5) GBP Backlinks Boost Rankings

Building links to your GBP listing won’t boost its rankings.

Furthermore, you waste resources by sending backlinks to a Google property instead of your own website.

Google’s local algorithm doesn’t care about links to the listing itself but does look at your attached website URL.


Link To GMB Listing

Alternative: Build backlinks to your primary website and attach the link to your GMB listing


6) NAP Citations Are Obsolete

When SEO “experts” get bored, they make up narratives like NAP citations that are not working anymore.

But, of course, it’s a flat-out lie to state such a falsehood, and whoever says it is a flat-out liar.

Citations help establish credibility for your business and also provide nofollow links to your website.


Citations Restoration Company

Alternative: Ignore self-proclaimed SEO experts and invest in NAP citations


7) Unclaimed Listings Can’t Rank on Google Maps

There’s a rumor in some circles that unclaimed listings either won’t rank at all or can’t rank well on Google Maps. Both are myths that have been disproven.

Of course, claiming your listing is still a good idea so you can have greater control over the information, but unclaimed listings can and do rank on Google Maps.


Unclaimed GMB Listing

Alternative: None – claim your listing if possible


8) Large GBP Service Areas Expand Rankings

Businesses can set a service area range if they mark their listing as an SAB, which hides the business address publically.

Some people mistakenly believe that setting a wide service area allows you to show up in a bunch of cities and towns, but it’s not true.

Research shows that SABs don’t rank well in cities outside of their primary address.


Contractor Service Area

Alternative: Focus on ranking for your primary location


9) Suite Numbers Influence Google Maps Rankings

One of the most absurd local SEO myths is that suite numbers influence rankings on Google Maps.

Contractors who share office space sometimes think that their suite number will stand out in GMB, which is false.

In addition, falsifying your suite number can get your listing removed.


GMB Suite Number

Alternative: None – list your real address regardless of whether or not it has a suite number


10) Call Tracking Numbers Hurt Rankings

Of all the local SEO falsehoods, the call tracking myth is actually one of the most rational.

Though it’s bred mostly from paranoia, the idea of NAP consistency has merit, making tracking numbers seem risky.

Still, all the research shows that tracking numbers do not influence rankings one way or the other, so use them if you’d like.


Call Tracking Number GMB

Alternative: Use tracking numbers whenever you please


11) Google is Conspiring to Suppress My Rankings

Get out your tin-foil hats for this myth that gets pushed by PPC scam artists and people who lack digital marketing skills.

There’s a notion that not buying Local Service Ads or Google Ads prompts Google to suppress your rankings in favor of businesses that pay for advertising. This is false.


LSA vs. Organic Maps

Alternative: Properly implement local SEO strategies


12) Perfect 5-Star Ratings Impact SEO

Most businesses strive to get as many positive reviews as possible on Google My Business.

However, a myth exists about perfect 5-star Google ratings automatically ranking above listings under the 5-star mark.

This is, of course, false, as most businesses won’t have a perfect 5-star rating.

Research shows that customers are more likely to trust a rating slightly under 5.


Perfect 5-Star Rating

Alternative: Get as many reviews as possible without worrying about perfection


Key Takeaways From Disproved SEO Myths

Reading SEO articles online can give business owners a headache.

How can contractors know who to trust when everyone is guessing about ranking factors?

The reality is that competent SEO professionals make data-driven decisions based on continuous testing.

That said, Google changes its algorithm daily, so you can never know what works.

However, we do know what doesn’t work.


As a result, stick to these principles:


Consistency

Follow the best practices consistently and watch your ranking improve over time.

Abide by Google’s guidelines and steer clear of any violations.

Ignore get-rich-quick scammers and invest in reputable SEO companies with proven track records of results.

Ask for references and case studies from any SEO company you deal with.


Quality

Every Google algorithm update aims to improve user experience and provide users with the highest-quality content, whether it’s a website, a Google Business Profile, or any other kind of content.

With this in mind, contractors should focus on creating the highest quality for their target consumers.

Update your GMB listing with unique photos and FAQs, and make sure your website helps users meet their needs.

Avoid watching nonsensical YouTube videos perpetuating local SEO myths and start doing the work required to dominate on Google.


Posted: | Updated: Feb 6, 2024 | Categories: Local SEO

The 5 Best General Contractor Name Ideas for 2024


Construction Company Name Ideas

Choosing a name for your general contractor company can be a challenge for various reasons.

Even if you’ve brainstormed an appealing name, you must ensure that it isn’t trademarked by another construction company.

As a general rule, your company name should stand out among competitors while conveying the unique qualities of your business.

The best way to begin brainstorming a name for your company is to ask yourself the following question:


What do you want people to think when they hear your company name?


Once you have a firm answer to the question, consider some of the other factors of a strong brand name.


1) Make it Millennial 

While millennials lag behind their predecessors regarding homeownership rates, they are still the fastest-growing group to enter the housing market.

New construction companies looking to tap into this ever-expanding market may choose a name that will appeal to millennials. 

Millennials tend to gravitate toward esoteric company names that may not necessarily indicate what the company does.


To appeal to the millennials, consider slightly vague and alluring names like:


  • Sun & Moon Construction
  • Rhinoceros Builders
  • Down Home Services
  • Purple Construction
  • Twin Sands 
  • Omega Building
  • Modern Homes
  • Emerald LLC

2) Alliteration is Alright

One of the best things your company name can do for you is to stick in the minds of your customers.

One of the best ways to firmly implant your company name into customers’ minds is to use alliteration (a name that includes words with the same beginning letters or sounds). 

Alliteration can be a powerful tactic because it can help with brand recognition.

Brand recognition is synonymous with brand recall or a customer’s ability to remember a company’s name.

Alliteration makes it easier for people to remember your company name, which builds brand recognition. 

So why is brand recognition so important anyway?

It’s important because people will trust brands they recognize.

Building a solid and consistent brand for your company out the gate is a great way to ensure future success.


Here are some general contractor company name ideas that use alliteration:


  • Quality Construction (same sound)
  • Cool Construction
  • Baltimore Builders
  • Carter’s Commercial Construction
  • Regal Residential
  • Dale’s Discount Demolition
  • Desert Design
  • Ralph’s Remodeling
  • Royal Renovations
  • Houston Homes

3) Speak to Your Strengths

If you prefer a more holistic approach to naming your construction company, you may want to highlight your strengths within your brand name.

In essence, choose a name that conveys your company’s value, as people read surprisingly deeply into company names.

Whether a consumer chooses you or your competitor may come down to their perception of shared values between them and the business, often based on the company name.

That’s why it can help to win customers over by including your company values in your general contractor name. 

If you go this route, it may be handy to have a list of adjectives on hand.

Think about how your company differentiates itself and what you want to evoke in the minds of those who see your company name.


Some good examples of construction company names that evoke a certain quality or value include:


  • Reliable Emergency Construction LLC
  • Family Construction Co. 
  • Speedy Home Services
  • Round-the-Clock Construction
  • Everyday Construction Services
  • Masterful Remodeling
  • New Age Construction
  • Biblical Builders
  • Luxury Home Building

4) Niche Down Your Name

Your company might specialize in a niche contractor service. If so, don’t hesitate to lean into that specialty when choosing a name.

Having a reference to a specific service in your name could even help with SEO and digital marketing efforts.

Even if it doesn’t, it will send a clear message to the consumer: this company does the kind of construction I need.

That could be enough for a person to stop looking and check your company out further. 

Of course, this may not be the best route if you offer niche construction services, but your bread and butter is general construction.

However, if you are a smaller outfit and want to promote a specific area of expertise, going niche with your name could be a great way to differentiate your company from others.


Take a look at some examples of great niche names:


  • Balcony Builders Ltd.
  • Lighting Masters
  • Commercial Buildings and More
  • Perfect Patios
  • Turnkey Homes and Construction
  • Drywall Wizards
  • Masonry Construction Creations
  • Sam’s Concrete Construction
  • Dallas Flooring Specialists
  • Outdoor Spaces for You
  • Designer Finish Carpentry

5) Evoke Emotion

When delving into the psychology of branding, companies that evoke emotion are most successful at getting consumers to react (particularly in the form of spending).

While the scope of branding expands beyond your brand name, the name itself sets the foundation for subsequent branding efforts.

It’s no secret that consumers gravitate toward companies that make them “feel a certain way”, particularly when it makes them feel good about themselves and their values.

General contractor companies can tap into this behavior by branding their names for emotion.


Consider the following names to evoke emotions within your target audience:


  • PatriotPride Construction
  • Exceptional Craftsmen Builders
  • All-American Structures
  • Liberty Builders Inc.
  • Vanguard Home Solutions
  • Red, White & Blueprint
  • Stellar Patriot Homes
  • ValorCraft Constructions
  • Heritage Builders Network
  • Elite Unity Builders

Market Your Company Name Online in 2024

Choosing the right name for your contractor company is essential. It is usually your first step towards failure or success.

That’s why we felt it was vital to develop this list of helpful general contractor name ideas.

We can help you with so much more, though.

We are Contractor Webmasters, and we can help start your company off on the right foot with our specialized SEO services for contractors.

So, let us help you build a lasting construction company.


Posted: | Updated: Feb 2, 2024 | Categories: General

5 Lead Generation Tips for High-End Home Builders

Homebuilder Lead Generation

Home builder lead generation is not an exact science. However, you have worked hard to offer the type of high-end, specialty home builder services you do today. So why are you still generating leads for basic projects? One of the best ways to earn more as a home building contractor is to generate more high-end leads. 

High-end home builder leads come from people looking for the very best in craftsmanship with little thought to the price. In contrast, if you buy shared leads, you will compete with contractors who aren’t as skilled as you are and will most likely outbid you for the project. 

When you have moved into the echelon of high-end homebuilders, you need a different strategy for generating leads. That’s because you will need to generate different kinds of leads. At the end of the day, the principle is still the same: it will fail if you don’t get the leads your company needs.

In the following post, Contractor Webmasters discusses homebuilder lead generation for the high-end home builder. But first, let’s take a look at the best high-end homebuilder lead generation tactics.

1) Dial in your Social Media Marketing Campaign

If you are looking for high-end home builder leads, you have probably been on social media for some time now. That’s because social media is powerful in marketing and generating leads. It’s all about being visible to your market, and there are few places on the internet you can be more visible than on social media sites. 

That’s because the average social media user spends over 2 hours a day on their favorite platforms. However, if you are looking for high-end home building leads, you will have to switch your strategy. Social media platforms like Facebook, Instagram, and TikTok are great for showing off your high-end work.

Post pictures of your previous jobs. “Before and After” videos are great for Instagram stories and will show people interested in high-end home building services that you are up to the task. 

Homebuilder Social Media

For Facebook, you can post polls to see which high-end building materials your followers like the most. Then, orient your social media content towards the kind of high-end work you perform.

2) Publish Blog Posts

Content marketing is a great way to show prospects that you are knowledgeable about the subject. As a result, content marketing is still one of the most powerful lead generation tactics. An overwhelming majority of companies agree that content marketing is more effective at generating leads than any other marketing strategy. 

Content marketing can refer to many things, though. Blogs, video content, and social media content are all examples of content marketing. Of course, you can implement all of these mediums, but blogging may be your best bet. Blogging allows you to focus on specific keywords and subjects that will attract the kind of high-end clientele you are after. 

For example, as a high-end home builder, you may specialize in slate roofing. If so, why not write a blog all about the benefits of slate roofing, including keywords that will help people in the market for slate roofing find your post?

Homebuilder Blog Post

You can do the same with YouTube videos as well. Make sure to include specific slate roofing-related keywords in the script and the video’s description. Don’t forget to include links to your website in the video description and a call to action in your blog posts. 

3) Email Lists

Email lists are the backbone of email marketing. They allow you to target specific leads based on the types of interest they’ve shown in your services. There are different ways you can generate email lists:

  • Special Offers: Offer special incentives in exchange for email information.
  • Future Promotions: Some people may not be ready to buy right now, but you can keep them enticed with future promotions. Provide an incentive for people not prepared to purchase but willing to provide their email to hear about future promotions.
  • White Papers: White papers are documents that provide detailed information that a consumer may want. They can be how-to guides, industry reports, a list of statistics, or other types of helpful documents. You can offer white papers to potential leads in exchange for their email address.

These are all viable ways to start building an email list. However, if you are looking towards high-end homebuilder lead generation, you need to skew your methods a bit. For example, if you intend to publish a white paper, make it one on high-end building materials or processes.

You can also create special offers for high-end building services in particular. This way, you will start to gather a list of emails attached to consumers who are more likely to be interested in high-end home building services. 

4) PPC Ads

PPC stands for Pay Per Click, and it’s what it sounds like: you pay for an ad to go up, and you pay the service provider every time the ad gets clicked on by a consumer. PPC advertising is a great way to get your name out there if you are new to the high-end home building industry or recently added high-end home building services to your repertoire.

What makes PPC ads helpful for people trying to promote a specific service because you can display an ad to people in need of your services. PPC ads use particular keywords to determine who to target. For example, if you put up an ad promoting high-end flooring services, you can attach the ad to specific keywords that people often use when browsing for high-end flooring. 

Google offers the most popular PPC service, known as Google Ads. On Google Ads, you can appear on the top of Google SERPs for industry-related keyword terms and phrases. While it can’t replace SEO, it can ensure your company gets clicks from search engine users. 

HomeBuilder Cost Per Click

According to Ubersuggest, home builder seattle costs $2.98 per click for PPC Ads

5) Retargeting Ads

Retargeting ads take PPC ads a step further by appearing to people who have interacted with your website and left without taking any action. They can appear on multiple sites and platforms outside of your website. For example, Remarketing can be great for anyone who looked at the high-end services section of your site but didn’t make a move.

But how effective can chasing down a seemingly uninterested consumer be? Presumably, the stats don’t lie: the average click-through rate for standard display ads is only 0.07%, while the average click-through rate for retargeting ads is 0.7%

Get More Help with Homebuilder Lead Generation

The five homebuilder lead generation tips listed above are all things you can do for yourself right now. However, there are even more ways to get more leads with Contractor Webmasters. So if you want to get the most contractor leads for your high-end homebuilder business, then give us a call here at Contractor Webmasters.

We provide SEO services, including web design, content, reputation management, and on-page optimization.

Posted: | Updated: Oct 10, 2022 | Categories: Lead Generation

7 Lead Generation Websites for Contractors and Construction

Contractor Lead Generation Sites

Lead generation websites for contractors are readily available on the web in 2022. If you’ve been in this industry for more than a day now, you know how essential contractor leads are to your business. Leads can be hard to come by, but you have a distinct lead-generating advantage over contractors a generation or two ago if you are running a contracting or construction business today. 

That’s because there are many more opportunities for generating contractor leads in the digital age than 20 years ago. Still, you must know where to look and what strategies to use. By far, the best way to generate a steady, maintenance-free stream of regular leads is to have a good SEO strategy in place. 

At Contractor Webmasters, we want to share the websites you need to know about to generate high-quality leads. 

1) Angi (Formerly Angie’s List)

As a contractor, you have probably heard of Angie’s List. It is a unique network that connects homeowners with home service specialists of all kinds. Maybe you have even seen some of their commercials. However, you may not know that Angi boasts over 5 billion unique users.

That’s a whole lot of potential leads. Angi tops our list (no pun intended) mainly because it is a forum tailor-made for contractors. Here are just a few of the perks of having your business listed on Angi:

  • It’s free to create a profile
  • It is frequented by people specifically in need of home services (qualified leads)
  • You can run ads on the site
Angi SERP Result

2) Google Business Profile

We were very close to putting Google Business Profile at the top of the list. That’s because Google is such a beast in 2022. Everyone uses it, and if you aren’t on Google Business Profile, you are doing something wrong – plain and simple. 

Take the following statistic into consideration: 56% of people who will see your listing on Google Business Profile will click through to your website. That means that more than half of the people who see you on Google Business Profile will likely turn into leads and go further in the sales funnel. 

That’s not all, though. 64% of consumers report using Google Business Profile to research local businesses. We were tempted to put Google Business Profile at the top of the list because Google services have so much sway. 

Google is the most used search engine on the internet, and as you would imagine, they prioritize their services when you search on their site. That means that they will place your GBP listing higher on relevant searches than other business listings. 

If your business is listed on GBP, you have the best chance of getting more eyes on it. The more eyes you have on your business, the more leads you will get. Here are some perks of a Google Business Profile:

  • It’s free to use
  • You can list vital information on it, like the services you offer and the areas you service
  • It will help improve your SEO rankings
Manage Google My Business Screenshot

Having your business listed in GBP will help you break into the local map pack. The local map pack is the most frequently indexed search engine feature on Google – appearing on the first page of searches nearly 30% of the time.

3) Bing Places for Business

Bing Places for Business works the same way for Bing as Google Business Profile for Google: Bing places a high priority on Bing Places for Business listings in relevant searches. Therefore, if your business is listed on Bing Places for Business, you will likely get Bing users. 

However, Bing is the second most-used search engine in the world. So if you are trying to drum up as many construction leads as possible, you should be present on both GBP and BPB. Take a look at some of the advantages of Bing Places for Business:

  • If you already have a Google Business Profile, you can import it to a Bing Places for Business listing
  • It, too, is free to use
  • While just the 2nd most used search engine in the world, Bing still gets 900 million unique searches per day
Bing Places Example

While Bing does not garner near the number of users as its Google counterpart, claiming your profile is a free and easy way to supplement customer acquisition without cost.

4) HomeAdvisor

Now we’re getting into the paid lead-generation sites. HomeAdvisor is a solid choice because it specializes in home services like contractor services and construction. So it’s a great place to connect with people who are already looking for the services you offer. 

You will have to pay an annual subscription to be listed on HomeAdvisor. You will also have to pay for every lead you get on the forum. The good news is that the site can connect you with 4.2 million homeowners on the site every day. 

You do have to jump through some hoops as a contractor to use HomeAdvisor properly, but it’s worth it in the end. For instance, you may need a background check to set up your profile. Ultimately, this will generate more quality leads from people who trust the site, trust you as a member, and are ready to pay for your services. Some of the benefits include:

  • A large audience base
  • Vetted contractors are more likely to be hired
  • The site is specifically for home service professionals
HomeAdvisor SERP Result

5) Porch

Porch is a lot like HomeAdvisor. You can set up your profile on the site so people who come to the site looking for various home services see you in your area. The great thing about Porch is that you won’t have to pay for every “lead” that contacts your company through the site. 

Porch only charges you when you pick a lead to move forward. As a result, you will have to practice a bit of discernment; but in the end, you won’t have to pay for leads that don’t turn into customers. Porch is advantageous because:

  • It’s a cost-effective solution for contractors on a budget
  • Porch will limit the sale of leads to four
  • It is one of the largest contractor lead-generation sites
Porch SERP Result

6) Houzz

Houzz is an excellent option if you don’t place a high emphasis on exclusive leads. While none of the sites on our list offer exclusive leads, sites like Porch limit leads to 4. In other words, the platform sells a lead to four contractors at a maximum.

On Houzz, the platform can sell the same lead multiple times. That’s not necessarily a bad thing, though. If you are confident in your pricing, ability to close customers, and the marketable quality of your work, Houzz may be a suitable solution. 

Houzz is also an excellent option for contractors who work specifically in the residential sector or, at least, whose business comes primarily from residential work. Houzz has an entire directory, and if you pay for the Pro plan, it will display your listing more prominently. Here are some of the benefits to being on Houzz:

  • Free and paid subscription options
  • Excellent source for shared leads
  • Offers advertising opportunities
Houzz SERP Result

7) Yelp

While not specific to contracting services, Yelp is still a powerful platform. Much of the site’s clout comes from its popularity: Yelp boasts 178 million monthly users. Yelp won’t get you leads in the same way as other sites, though. 

It is a review website where prospective customers can read about the experiences that your past customers have had with your business. But, of course, it helps to have good reviews.

Getting listed on Yelp is free. You can also pay for ads that will increase your visibility on the site if you like. Some of the reasons to be on Yelp include:

  • Having your business listed on Yelp will help it get more reviews and increase SEO rankings
  • Most people won’t trust a company that has four reviews or less
  • It encourages your past customers to detail what they liked about your service.
Yelp SERP Result

Yelp is an excellent example of how social proof works on the internet: when people see that many others have used your business and like it, they are more likely to hire you too. 

Get Exclusive Leads from Contractor Webmasters

SEO is still the best way to generate leads because it is sustainable and produces exclusive leads. Having a solid SEO strategy will help you pull in leads month after month and year after year. You can leverage your branded entities, like your website, GBP, and Facebook page, to bring consistent new prospects.

For SEO services that will yield more leads for contractors, contact us here at Contractor Webmasters.

Posted: | Updated: Oct 10, 2022 | Categories: Lead Generation

6 Appealing Benefits of a Remodeler SEO Service in 2023

Remodeler SEO Service

Home remodeler SEO matters. Whether you are a roofing company or a remodeling contractor, you can’t expect to be successful in the digital age if you don’t have a robust digital presence. In other words, if people can’t find you online, they won’t know you in real life. 

Of course, that isn’t good for business. And the numbers don’t lie: one study determined that 97% of consumers use a search engine to find local businesses. Moreover, for most consumers, an interaction with a new company begins with a search engine query. So you better believe that ranking in Search Engine Results Pages (SERPs) matters. 

If you are a home remodeler, you may weigh the specific pros and cons of remodeler SEO service. First, take a look at the following list of SEO benefits for remodeling contractors. 

1) SEO Generates Leads

Leads are the backbone of your remodeling business, and SEO can help you generate more qualified leads. The best part is that SEO leads are free! One of the most important SEO tactics is keyword usage. It involves incorporating certain words used to search for services related to your business. 

By using these keywords, you will be attracting people who are already interested in your services. Let’s take kitchen remodeling as an example. Using the phrase “kitchen remodeling” and variations of it strategically throughout your website, social media posts, and ads, your website will appear to people who are already interested in kitchen remodeling. 

Remodeling Lead Generation Button

Keyword usage inherently generates more qualified leads for your business. You can do this for all your services and sub-services like countertop replacement, flooring service, room additions, lighting, and anything else you do.

2) SEO Builds Brand Awareness

Here’s another statistic to chew on: 71% of consumers report that they are more likely to patronize a company if they recognize the brand. Whether you are a huge multinational conglomerate or a small remodeling business, brand awareness is crucial. You will convert more customers if they can recognize your brand. 

SEO helps build brand awareness. When your website is listed among the top results in a relevant search, it inspires confidence in the consumer’s mind.

Remodeling GMB Listing

Most people know you don’t get to the top of the rankings by being a seedy, evil, or low-quality company. As a result, people place a certain amount of inherent trust in the companies they see ranked the highest in online searches. 

3) SEO is Affordable

Most remodeling businesses are small businesses; most small businesses don’t have a huge marketing budget. You don’t have to have thousands to spend on marketing with remodeler SEO service, though. Contractors can use basic SEO principles to boost traffic and leads for free.

Google Business Profile, keyword usage, link-building, and online reviews are all SEO tactics that you can use right now to increase your rankings for free. 

Organic SEO services also tend to be more cost-effective than advertising as well. Some professional SEO services can cost as little as $500 per month. It will depend on your business and the scale of the marketing campaign, but by and large, SEO is the most cost-effective method of digital marketing.

4) SEO is Sustainable

This sort of goes hand-in-hand with our last point, but setting up your site for search engine optimization will yield long-term lead results instead of advertising. Once your site is optimized, it more or fewer pulls leads in on its own. That’s not to say that you won’t need to make changes here and there – you most certainly will.

Still, SEO maintenance is relatively minimal when compared to a digital ad campaign. While ad campaigns require regular A/B testing, having an optimized website pays for itself in time and requires little maintenance. 

5) SEO Improves User Experience

One of the sub-categories of SEO is user experience. User experience (UX) refers to how a consumer interacts with your website. Why is this important? UX is important because people will leave your website within 20 seconds if it loads slowly or provides no value. 

UX is all about optimizing your website to load quickly, provide instant value, and serve the visitor’s purpose. Therefore, SEO is inherently predicated on UX. Part of SEO is technical SEO, which deals with web design, loading speeds, schema markup, etc.

If your SEO strategy is solid, then your website’s UX will be in order. If your site’s UX is in order, people will be more inclined to stay on it longer and take action.

Remodeling Website UX

6) SEO Helps you Reach the Local Market

Once again, remodeling businesses are, for the most part, local businesses. Local SEO is an entire branch of SEO that deals with getting your business noticed by your local market. Targeting your local market will be more cost-effective, efficient, and lucrative than taking a broader, advertisement-based approach. 

More people than ever before are using search engines for local searches too. Nearly half of all searches on Google are local-intent searches, where people seek information on businesses and services in their immediate area. Local remodeler SEO service will help your business appear to those in your area who are more likely to hire you for remodeling work. 

Local Remodeling Search Queries

Reap the Awesome Benefits of Remodeler SEO Service

We have only scratched the surface of the fantastic benefits of remodeler SEO service. If you want to learn more or are ready to boost your business with our custom SEO services here at Contractor Webmasters. We provide custom websites, SEO, and a reputation management tool that boosts your local SEO. We look forward to discussing your marketing campaign.

Posted: | Updated: Mar 14, 2023 | Categories: SEO