SEO for pool cleaners is one of the most effective digital marketing strategies when properly implemented.
On the flip side, SEO can be a waste of time and money if done incorrectly.
If you own a pool cleaning company and are looking for a step-by-step guide on the best SEO practices for your industry, you are in the right place.
As a digital marketing agency for contractors, we’ve worked with dozens of pool cleaners on successful SEO campaigns over the past decade. This guide will outline what we’ve learned.
What is SEO for Pool Cleaning Businesses?
SEO stands for Search Engine Optimization. It is the process of ranking your website as high as possible on search engines like Google. So why is this important?
It’s important because 97% of all people who use online search engines like Google and Bing are looking for local businesses.
SEO Benefits for Pool Cleaning Contractors
Even as the owner of a pool cleaning business, you have probably taken to Google to search for other local companies and services you have required.
Search engines have changed the way people seek out and find information. SEO is how you can make your company visible to that plethora of searchers. Below, Contractor Webmasters outlines SEO benefits for pool cleaners.
Increase Lead Generation
The #1 goal of SEO is to increase lead generation for your pool business. By appearing online for relevant searches, you attract high-quality leads. Through SEO, most consumers who find your company will become repeat customers for your business, enhancing their lifetime value.
Expand Brand Awareness
Building trust and credibility is essential to business growth in 2024. First, people want to trust your pool cleaning business, but you must give them reasons.
For example, suppose they see your company on Google Business Profile with positive reviews and love your website. In that case, they will begin to put your brand on a pedestal.
Scale Your Business Efficiently
SEO has the highest ROI in digital marketing, allowing pool contractors to scale their business sustainably. For example, a #1 ranking for a local pool cleaning keyword returns a substantial profit over long periods. As your company gains more customers from this ranking, your business grows.
Implementing SEO for Pool Cleaning Businesses
Once you understand the value of SEO for pool cleaners, it’s time to implement it. Remember, SEO is all about strategy, which can make or break your campaign. Therefore, you should focus on the following contractor SEO elements when executing implementation.
Keyword Research
Researching keywords is the first step to knowing which terms to target on your website and Google Business Profile.
Keywords are a significant signal to Google and other search engines. They let the web crawlers know that your site has information relevant to their users’ search.
You can use online keyword research tools to help you develop a list. Once you have a good list, it’s time to start using them in the written content on your site, social media pages, and business directories.
On-Page Optimization
SEO starts with your website. If you have neglected it for years and it’s just hanging out in cyberspace, then you might want to work with a web designer to spiff it up.
Optimized websites require essential pages(Home, About Us, Contact) along with keyword-specific pages like service types, locations, etc.
Next, make sure all the information is up-to-date and accurate. Be sure to include high-quality images related to the content displayed on each page.
Ensure there are no dead links on your site and that every page has a link to another page on your site. Also, make sure it’s easy to navigate and that all the pages load quickly.
Technical Optimization
Although on-page and technical SEO are closely related, contractors must not neglect the technical aspects of their campaigns. For example, you must ensure your site is crawlable by Google to be indexed on SERPs.
Furthermore, your URLs must have proper status codes to avoid technical optimization errors, such as 404s. Understanding concepts like canonicalization, XML sitemaps, and Javascript rendering is also essential.
An XML sitemap allows Google to efficiently crawl all of your website pages.
Off-Site Optimization
SEO isn’t just about optimizing your website. You must put up as many signs around the internet pointing to your website. For starters, register your business with as many local business directories as possible.
Sign up for review platforms like Google Business Profile, Yelp, Angi, and HomeAdvisor. Finally, ensure your company is present on social media platforms like TikTok, Instagram, LinkedIn, and Facebook.
It’s important to brand your company across the web, beyond merely search engines.
Content Marketing
It’s not enough to be present on websites other than your own. You will need to provide content to draw people to your company.
The first step in content marketing is publishing a blog on your website. Share your pool cleaning knowledge and some helpful tips in blog form to provide some value to consumers.
Posting regularly on social media is also crucial for content marketing. Creating YouTube tutorials or other videos that pertain to your business is also a great way to get your name out there.
Reputation Management
Reputation management is where grassroots marketing and customer interaction methods are still relevant. Be sure that you are asking your customers to leave reviews. Let them know how critical their feedback is to the survival of your business.
You can also follow up with happy customers through email, reminding them to leave a review and even providing a link to make the process easy for them.
You can even have business cards made up with QR codes that lead your customers to a page where they can leave a review.
Email Marketing
Email marketing is another way to remind your customers of your service. With email marketing campaigns, you directly link to customers and potential customers.
Create a mailing list comprised of current customers, past customers, and leads for whom you have an email address.
Sending service reminders, interesting excerpts from your blog, and promotion information are great starters for your email marketing campaign.
Though email lists are separate from SEO, they also connect in helping build your subscriber list.
Local SEO
Local SEO for pool cleaning businesses is essential in 2024. Ranking within the Google Map 3-pack via your Google Business Profile generates more leads than any other SERP position.
In addition, you can use a Local SEO tool for pool companies like DataPins to enhance your local rankings and conversions.
DataPins helps you display social proof and boost your Google Maps signals via schema-pins, mini-maps, and geo-mark-up.
Final Thoughts on Our SEO Guide for Pool Cleaning Companies
SEO for pool cleaners is an effective marketing strategy to generate new customers in 2024.
Pool cleaning professionals can utilize a Google My Business listing and company website to acquire organic clicks on search engines like Google and Bing.
While other promotional methods like Google Ads and Facebook Ads can also produce new customers, SEO is a more efficient and profitable long-term plan.
