Local SEO or search engine optimization refers to the execution of marketing techniques geared towards a specific location or region. The goal of local SEO is to reach local consumers who can easily be converted into customers. At Contractor Webmasters, local optimization services include:
- Custom Mobile Web Design: An SEO-friendly website designed to present optimally on mobile devices, in order to reach local users on the move
- Keyword Research: The study of local keyword opportunities, generally with words that include both industry and local terms
- Link Building: The process of earning backlinks from local authorities, as well as linking out to them
- NAP Listings: The claiming and optimization of directory listings like Google My Business and BBB
Local SEO is a subcategory of organic search engine optimization. Many of the same principles are applied with each method but local optimization focuses on a specific geographic area. This is extremely important since valuable leads are almost always coming from a location within your service area. To further discuss local SEO for painters and how it can produce exclusive leads, call us at 800-775-1250.
Custom Mobile Painter Websites
To have any chance of generating exclusive local leads, painting companies must have a highly functional mobile website. Contractor Webmasters designs each of our websites with responsive design, meaning not only will they display optimally on mobile devices, but also on tablet and desktop. Mobile websites are important because:
- 24/7 Market Reach: Since most users have phones on their person at all times, displaying well on mobile allows your market opportunity to expand
- Click to Call Functionality: Mobile websites simplify the lead generation process with click to call functionality which allows mobile users to call your company line directly from your mobile website
- Information Traveling: Info can travel faster via mobile device, and also be received faster
- Local Users Mobile Them: Most local leads will come from users who inquire about services via mobile devices
Getting away with a barely functioning mobile site might have been acceptable 10 or 15 years ago, but that is no longer the case. In fact, not having a full fledged mobile site is like pouring money down the drain. Remember, Contractor Webmasters is a pay per lead service, so you only pay once leads are generated. By the way, these are exclusive leads, just for your painting company.
Cleaning up NAP Citations
One way Google determines local rankings, is from citation signals. These are signals generated as a result of properly optimized business listings on websites like Google My Business, BBB, and Yelp. Google My Business is imperative because it serves as your operational center for local SEO. When users search your brand name, they should be greeted with a snippet on the right side of results which will contain your GMB profile, which should include a logo and contact info.
If you simply don’t have time to tend to online citations, have no worries. Contractor Webmasters offers NAP management as part of our local SEO services. We are pay per lead, so that there is zero upfront charge for NAP citation management. We will make sure you are highly visible in your online local community and well represented on Google SERPs. Call 800-775-1250 for painter local SEO services.