Contractor Webmasters delivers towing leads in 2022 with the help of SEO, custom websites, and DataPins. You’ve never seen as many towing service leads as this lead generation system generates. For example, organic search essentially fosters free towing leads. You can move on from paid ads or pay-per-call towing leads by going all-in on an organic lead generation strategy.
Unlike other tow truck lead generation companies, we focus on producing branded and exclusive leads for your tow truck business. When you create leads through our system, which implements contractor SEO and cutting-edge (self-developed) marketing tools, you will have invested in your own company rather than a 3rd party.
Buy Tow Truck Leads in 2022
When most tow truckers think about buying leads, they picture receiving a lead from a 3rd party platform in exchange for financial compensation. The problem with the transaction is that it heavily favors the 3rd party while providing only a temporary benefit for the tow trucking company (you). Another issue with some lead platforms is that they provide shared leads which means you would be competing against other local services for the same lead. Here are the three primary ways to buy leads:
- Buy Towing Leads from a 3rd Party Leads Broker
- Buy Exclusive Towing Leads through Paid Advertising
- Buy Exclusive Towing Leads by Investing in SEO
How Can I Get Free Roadside Assistance Leads?
There’s really no such thing as a free lead. But the closest you will come to its concept is contractor SEO. It involves creating and optimizing your website and Google My Business listing to generate clicks and then converting those clicks into inquiries (phone, email, etc.). You can do some of your SEO for free without the help of an agency, but if you want to bring in quality leads, you will eventually have to invest in SEO services. Also, you can use DataPins to help produce tow truck leads in different cities.
How Towing Websites Produce Exclusive Leads
We read a lot about sales funnels in 2022, but few actually know how a funnel really works. It’s more simple than it is made out to be. The first step is creating a lead generation website. We implement a targeted URL structure, on-page SEO, and high-quality content for each service type.
Meanwhile, we will implement engaging Calls To Action (CTAs) throughout the website and specifically on the homepage. When visitors read your content and reviews (on your site), they will likely complete the call to action (phone call, lead form, etc.) Let’s review:
Custom WordPress Tow Truck Websites
Our web design team builds a custom WordPress website for your tow trucking company. Each website has elite-level graphic design, user experience, and site speed optimization. Furthermore, our design team exclusively uses WordPress to ensure the best possible SEO potential for the website.
Tow Truck Keyword Research
Our SEO specialists conduct high-level keyword research to identify your SEO campaign’s best possible keyword targets. Using tools like SEMRush, our team drills down keywords by user intent and location to maximize buyer-intent terms and phrases. We also target information keywords to help expand topical authority.
Content Writing for Towing Companies
Most tow truck websites use copy/paste content that fails to provide unique value to visitors. At Contractor Webmasters, we produce topical content for each service so that users understand what they are buying. Furthermore, we help paint a picture of your company culture and history on the homepage and about us page.
Calls to Action (CTA)
Towing companies can do everything right and still fail to produce towing leads because of a lack of quality calls to action. A CTA is a button, banner, or form that urges visitors to submit contact information. We utilize click-to-call functionality so that mobile users can press a button on your mobile site to call your office directly. We also incorporate clean and user-friendly contact forms throughout the site.
Local Landing Pages with DataPins
Many tow truck companies make the mistake of trying to target all of their service areas on one page. At Contractor Webmasters, we use a local SEO tool called DataPins to produce city pages for each of your target locations. DataPins produces schema pins, geo-coordinates, and captions that route to the appropriate city page. As a result, your city pages update consistently with fresh and unique content.
Branded Leads vs. Pay Per Call?
Some lead generation services allow you to pay per call. Unfortunately, the phone number called is through the 3rd party website rather than your own (in most cases). They don’t tell you that they used their own optimization and advertising methods to secure those calls you are paying for.
If you invested in contractor SEO, you would eliminate the need for a “middle man” and produce your own branded leads without the cost of Pay Per Call.
Branded Leads: Get free lead phone calls through your own online assets
Pay Per Call: Pay a 3rd party for every lead call
Branded leads through Google Business Profile convert more frequently than pay-per-call. Furthermore, branded leads increase repeat customer rates for your tow truck business. As a result, it’s best to invest in your own online brand.
Lead Generation System From Contractor Webmasters
Our lead generation services are the best in the business. We have worked with countless contractors in various industries to produce exclusive, branded leads that work to grow your business for sustained success. Instead of a temporary ROI that is eventually threatened by recurring lead costs, the Contractor Webmasters system works to create financial freedom for your tow trucking business. There is no higher quality lead than the ones you will get with our system.