Are you looking for the best pest control leads? Well, you have come to the right place because Contractor Webmasters has proven the best leads come from organic search (SEO). To properly implement SEO, you need website design, Google My Business, and content marketing. You also need an SEO specialist who can target the proper keywords in your industry and location. Leads coming from organic search are the most valuable because they convert better and often lead to long-term relationships with customers.
Pest Control Lead Generators
We create multiple pest control lead generators for your company. Each of them is branded for your business so that the potential customer will be interested specifically in your services and company. Our lead generation assets include a custom website, custom content, Google My Business listing, and social media presence. We also help generate leads through our reviews’ integration plugin. The plugin makes it easy for customers to leave a review of your business simply by visiting your website.
Your custom pest control website will be made with responsive web design and display optimally across all devices. Mobile design is especially critical going into 2020 since the majority of visitors are on smartphones. When people are looking for pest control services, they want to find someone fast. A mobile site that loads instantly will help capture the lead and convert it into a paying customer.
Websites only work with great pest control content. Your homepage and service pages should be filled with custom content written by qualified writers. You need to have each service explained so that the customer can get a feel of what you offer. Google prefers to see content that is unique, informative, and valuable. That’s why every one of our websites passes Copyscape, and can’t be duplicated elsewhere.
Google My Business Listing
If you’ve ever searched Google for a local service, you have likely noticed the Local Map Pack appear above search results. To really generate great leads in our area, you need to appear within that Local 3 Pack. The best way to achieve this is to optimize your GMB listing and ensure it is properly attributed to your company name, address, phone number, and website URL.
Social Media Presence
Social media is an important part of your web presence for the signals alone. Although people may not be checking an exterminator’s Twitter handle every minute, they want to see proof that you are a legitimate business. You can do this by sharing content on Facebook, Twitter, YouTube, and LinkedIn. Most of your leads won’t come directly from social media (unless you run Facebook ads for pest control) but they will help convert potential leads into customers.
How To Get New Pest Control Customers
We understand it. Every contractor wants new customers. And most are competing against similar businesses for the same group of people. So what separates one from the other? In most cases, it is a digital marketing and online presence. The companies that rake in leads consistently are getting them from a variety of sources, most of which are coming through Google in some form. While the sale may not be closed on Google, it is usually the origin of most leads in 2020.
Pest Control Sales Ideas
Some of the best sales ideas are promotions and coupons. If you can get someone to opt-in to your mailing list, you can send them drip emails and retarget them with advertisements. But for someone to want to opt-in, they need to see a value proposition. In other words, they need to get something for free. Promotions and coupons can give them that value in exchange for the opt-in.
Pest Control Sales Funnel
In 2020, many marketing experts speak on the sales funnel. This is a fancy way of describing how someone goes from unaware of your services, to a paying customer. The top of the funnel has lead magnets, whether it is free videos or valuable online content. Once they are aware of your brand, you warm them up with coupons and remarketing advertisements. At the bottom of the funnel, you hit them with a sales pitch.
Pest Control Marketing Systems
Our experience in marketing contractors has shown us the best systems for lead generation. We’ve seen it work time and time again. The best-performing businesses have a custom website with SEO-optimized content. They also have a Google My Business listing that appears in the Local Map Pack. We look forward to helping you buy pest control leads that will actually help your business long-term.