Should Contractors Use PPC Marketing?
It depends. Pay per click advertising, or marketing, can be an effective method for contractor lead generation. With that said, the risk associated with most PPC campaigns, is that the money lost on advertising can create a negative return on investment, or ROI. Contractor Webmasters eliminates this risk by monetizing the output, rather than the input. In other words, we charge you for leads only, rather than the services conducted to generate them. Our PPC management service offers the following:
- AdWords and Bing Ads: The flexibility to choose a platform depending on your marketing goals
- Conversion Rate Optimization: Ensuring that visitors funneled from ads land on an appealing page that encourages them to complete the call to action
- Location Targeting: Specify precise geographic locations to market your services to
- No Service Charge: With per lead payments, you don’t pay a service charge, and pay only for leads
Since the majority of service companies don’t have an in-house marketing department, they are reliant on third party firms to handle promotion. Unfortunately, many SEO firms fail to produce tangible ROI for the contractor business. That’s why our model of pay per lead, eliminates risk for the client, and puts the onus on us to accomplish the ultimate goal of lead generation. You pay only for leads and we waive all service charges. That means you can claim a free website, optimized for Google, and marketed through multiple advertising channels, all free of charge. Call 800-775-1250 for PPC management from Contractor Webmasters.
What Is a Pay Per Click Management Company?
Contractors should understand the difference between a PPC platform, and a PPC management company. Google AdWords and Bing Ads are considered pay per click platforms, while Contractor Webmasters, for example, is considered a pay per click management company. Compare and contrast each classification below:
PPC Management Company
- Designs Ad Graphics
- Organizes Campaigns
- Researches Keywords
- Writes Ad Content
- Displays Advertisements
- Sets CPC (cost per click)
- Hosts Campaigns
- Provides Measurable Data
AdWords and Bing Ads are both great choices for paid search platforms. Similarly, Contractor Webmasters is the ultimate pay per click management company. We offer pay per lead agreements so that your never pay a service charge for our campaign development and analysis. You only pay for leads, if and when your campaigns are successful. No more stressing about the commitment and productivity of your marketing service, because our success equals your success. Call 800-775-1250 for the most affordable pay per click management company.
Developing a PPC Campaign
As a contractor, your marketing goal is to acquire relevant leads with high conversion potential. Paid search campaigns should be structured to account for that goal. While the details of a campaign structure may vary from company to company, there are some basic principles that each of them share. PPC campaigns should consist of:
- Ad Groups: Categorized advertisements based on service type (i.e. residential roofing, commercial roofing, etc.)
- Ad Text: The written portion of your Ad that appears beneath the link
- Keywords (Researched): Implemented keywords based on research, including search volume, CPC, and competition rate
- Optimized Landing Pages: The page visited by users who click on your ad — it should encourage visitors to complete a call to action (i.e. phone number link)
On their AdWords help page, Google explains, in detail, how ad groups work. The organization of your campaigns should mimic the structure of your website. Say for example, you run an HVAC company. You will want to organize your campaigns by heating, cooling, residential, commercial, etc. The ads you run based on consumers requiring heating services will differ from ads in which the consumers require cooling services. Call [nw_data field=phone] for pay per click management from Contractor Webmasters.
Measuring PPC Data
Pay per click advertising campaigns produce a lot of valuable data for marketers to work with. The platforms of AdWords and Bing Ads offer detailed measurements and analytics for advertisers to assess and analyze. You can get as specific as you want (i.e. impression share per device), or as general is you choose (quality score). At Contractor Webmasters, our only objective is to generate leads for your business. Consequently, we only require payments for leads themselves. There are zero service charges or hidden fees.
So much of the campaign data can look foreign to an untrained eye. That’s why it is best to hire a marketing service that can translate all of these numbers into layman’s terms. The goal of per click campaigns is generally the same as any other form of advertising; conversions. Contractor Webmasters implements conversion rate optimization, so that formulating new traffic is only the beginning of the process. Ensuring ads lead to a well optimized landing page that encourages users to complete a call to action, is imperative to the success of your paid search campaign. Call 800-775-1250 for pay per click management from Contractor Webmasters.