What Defines a Contractor’s Reputation?
In cyberspace, a contractor’s reputation is dependent upon various factors. Each factor is dynamic, and can be managed through consistent and dedicated management techniques. The primary considerations for online reputation are:
- Accessibility: Do you interact with present and future customers online? And through what channels?
- Accountability: Do you have recent reviews on Google My Business, Facebook, Yelp and other sources? And if so, are they generally positive, or negative?
- Transparency: Do you attempt to hide or ignore negative aspects of your business? High prices, negative reviews, etc.? Or do you acknowledge and respond to negative perceptions in a professional manner?
- Visibility: Is your brand established on the internet? In other words, is your business listed on online directories, do you have active social media profiles, etc.?
Because of the speed by which information travels on the internet, perceptions of a business or individual can be constantly threatened. Consistent behaviors that monitor the reputation of your company will help minimize the impact of negative press, while maximizing opportunities that result from public admiration and praise. Call 800-775-1250 for online reputation management services.
Review Management for Contractors
Perhaps the most tangible, impactful, aspect of online reputation, is review management. Business ratings on Google My Business, Facebook, Yelp, and other mediums, have created a trusted reputation resource for prospective customers. So much so in fact, that Bright Local reports that 84% of people trust online reviews as much as personnel recommendations. With this knowledge, Contractor Webmasters manages reviews in the following ways:
- Consistency: Maintaining accurate and consistent NAP listings on review channels helps current customers easily find your business to review, and creates a plainly visible resource for future customers
- Diversity: Reviews exist on multiple channels, and must be managed as such, including Google My Business, Facebook, and Yelp, to name a few
- Generation: Embedding links to review profiles in the footer of a website, as well as on email signatures, encourages customers to leave reviews
- Response: Occasional negative reviews are unavoidable but serve as a PR opportunity to respond in a professional manner that builds company reputation
One mistake contractors occasionally make is responding to negative reviews in an emotional manner. Even if the customer embellishes unflattering qualities of your service, confronting them in a non-professional manner will only hurt your company’s reputation. Review responses are not about being right, they are about being cordial, persuasive, and inviting to future customers.
Online Reputation Management Services
The more that your business grows, the harder it gets to monitor the reputation of your company online. Don’t be afraid to seek help. Contractor Webmasters offers online reputation management services as part of our pay per lead marketing agreement. What does that mean? It means that we charge no service fee for our management services. It is not until leads are generated, that your company will make a payment.
Our company has extensive experience working with contractors just like you. We know exactly what it takes to properly market your services. We believe that pay per lead is the best marketing model available to contractors in the service industry. Instead of risking valuable assets, essentially betting on the performance of a 3rd party marketing service, flip the script and allow the marketers to bet on themselves. Call 800-775-1250 for online reputation management services.