One of the most effective ways to market your local contractor business, is by claiming and optimizing online directory listings. Each listing displays the NAP (name, address, phone number) information for your company. In addition, businesses can upload a brand logo, link to a company website, and connect to social media profiles. Well optimized listings should be:
- Accurate: The accuracy of your contact info prevents missed opportunities for leads
- Complete: Every portion of the listing should be filled out, including logo, about me sections, etc.
- Consistent: Your listings will appear on multiple directories, and the info should be consistent
- Unique: Some businesses mistakenly have multiple listings on one directory, this causes confusion among potential customers
Moz lists citation signals as one of the top local search ranking factors in 2017. Because of the correlation between directory listings and search rankings, it is important to take this matter seriously. It might seem like a mundane, time-consuming task, but it is something that can ultimately determine the amount of leads you are able to generate. Call 800-775-1250 for directory listings optimization.
Best Local Directories for Contractors
There are so many listing directories online, that identifying every single one of them would be nearly impossible. Instead, contractors should focus on the ones that provide the most SEO benefit. Because contractors belong to a niche industry, the list of directories will vary from other forms of business (i.e. restaurants and e-commerce). Contractors should optimize listings for:
- Better Business Bureau
- Google My Business
- Yellow Pages
- Angie’s List
Claiming and optimizing listings on each of these directories will give your company the initial visibility to establish a legitimate online presence. The more general directories (GMB, BBB, etc) are appropriate for any business type, while the niche directories (Angie’s List, HomeAdvisor) are only appropriate for home service companies like yours. The combination satisfies both search engines, and prospective customers.
The Importance of NAP Consistency
The consistency of your name, address and phone number is a primary influence on the aforementioned citation signals that Google takes into account. You might not think much of a suffix alternation from one listing to another, but it can be a detail that small that affects your overall standing. Furthermore, companies that have gone through multiple addresses and / or phone number changes might be unaware of multiple listings with conflicting information.
Companies will change locations and re-brand from time to time. There’s nothing that can be done to avoid that. What can be done, is to manage the citations that represent your company. Depending on how many marketing services you have employed over the years, you might have had a bunch of different people editing your listings. Contractor Webmasters will clean this up, once and for all. Call 800-775-1250 for directory listings optimization services.