Window treatment is a wide-open market, especially if you can master window treatment SEO and generate high-quality window treatment leads. But to really set yourself apart in the digital marketing space, you should consider investing in Facebook Advertising. After all, Facebook Ads are one of the hottest and most profit-friendly verticals for small business marketing in 2020.
What’s The Deal With Facebook Ads?
Facebook isn’t just a place to keep up with friends and family over a great distance or share the latest political meme that has been dancing in your head all day. For window treatment companies (and many other businesses), it is a place to generate the kind of leads that can make a world of difference for your business.
But window treatment Facebook ads are not as simple as they sound. If they were, any window treatment company out there would be able to use them with no issues and a guide like this wouldn’t exist.
So, how can you create window treatment Facebook ads that benefit your business the most? Here are five helpful tips that will help you create the best window treatment Facebook ads your business has ever used.
Keep in mind that these are suggestions and reaching your target audience is rarely ever purely scientific. Feel free to try a few tweaks on these suggestions that you may find to be a better fit. Let’s get into it.
1) Keep It Simple With Window Treatment Facebook Ads
In order to create a successful window treatment Facebook ad, the key is to be as clear and concise as you can. There are too many ads out there that are far too jumbled in nature and make it unclear what the company can actually offer.
And when it comes to reaching your target audience, you want to be as clear and obvious as you can. Leave no question in the mind of your audience exactly what your window treatment Facebook ads are about.
Getting to the message and getting that message out to the audience is the most consistent way to deliver the kind of ads that not only reach your target audience but result in those all-important conversions that actually make an impact on your bottom line.
2) Make Use of Video
Video is a growing form of advertising for plenty of reasons. It is a way to create unique, informative content that grabs the attention of the user and draws it into the message. And let’s face facts: not everyone likes reading, even if it’s just a few lines.
With a video, you can get as creative as you choose when creating your window treatment Facebook ads. Perhaps you introduce a character or a mascot to truly grab the attention of the customer, making them think of your business when they need window treatments.
Like any quality add, it needs to show people enjoying their home and window treatments to drive home the message. Being able to see others using the product makes window treatment Facebook ads all the more effective.
Not only that, it needs a call to action. No matter what format you are presenting your message, that call to action can be the missing link between a conversion and another missed opportunity. Make sure your call to action is strong and clear to the audience.
3) Incorporate Branded Images
When creating window treatment Facebook ads, using images can be one of the most vital tools that you have. After all, you can describe any scene or piece of work in the greatest of detail but that does not mean that the reader will be able to see it as it is.
With high-quality images, there is no guesswork. Remember though, the images have to be high quality. Anything grainy or distorted is likely to confuse your audience and make them go elsewhere. Not only that, the quality of your images can make a difference in your SEO ranking as well.
Don’t skimp on images when creating your window treatment Facebook ads. In addition to causing damage to your SEO score, they just look cheap and second rate. You always want to display a level of professionalism in all avenues of your business, from top to bottom.
4) Focus on Local Targeting
One of the most important aspects of creating effective window treatment Facebook ads is to ensure that you are targeting the proper local keywords. Hitting broader keywords is fine, but to have the greatest impact, you need to be able to reach the audience in your given service area.
For too long, hitting proper keywords couldn’t be refined and companies from all across the country had to compete with one another. Now, thanks to local SEO, making those window treatment Facebook ads can target your zip code or the several that may be in your service area.
Displaying your brand to your service area helps that area understand what you are about and what services you can offer. Local SEO is a vital factor in any area-specific business and helps to target the local keywords that not only produce leads but generate conversions that lead to actual revenue.
5) Showcase Testimonials and Reviews
Without a doubt, one of the best methods for creating window treatment Facebook ads is to feature positive reviews and quotes from happy customers. The reputation of business means more than just about any form of marketing and can make the difference for a small company.
Think about it: nowadays, everyone is looking to vet the company that they are planning on giving their hard-earned money to. When creating window treatment Facebook ads, showcasing those positive reviews can provide a level of trust between your business and potential customer.
That trust is everything. If a potential customer feels as though they cannot trust your business, they won’t go with you. It’s just that simple. Building that brand trust is imperative for businesses of all sizes and for this reason, reviews and testimonials are essential.
Who more trustworthy a source than someone who has used your business before? This will instill a level of trust in your target audience, provided that your reviews are predominantly positive. Heck, even if there is a negative, that can be a good thing.
A negative here and there not only makes your company seem real, it provides an opportunity for a resolution that shows your customer base that you will go above and beyond.