What is SEO for Window Treatment Companies?
SEO for window treatment companies is a process of improving your online presence in order to appear more favorably in search engine results, specifically on Google. SEO can be applied not only to your business website but also to your local listings and other digital assets.
How Competitive is Window Treatment SEO?
Regardless of your industry or location, there is one commonality for all businesses across the globe: competition. The fact of the matter is that business is a very dog-eat-dog world. For local businesses, the margin for error is smaller than ever, meaning you need all the help that you can get.
Going up against companies that are able to have auto-generated local listings can be a tough thing to beat. Not only that, local businesses need to do all they can to be near the top of Google’s ever-evolving list of ranking factors.
That is why having the right window treatment marketing strategy is essential for local businesses like those in the window treatment business. That is why following a few essential tips for SEO marketing can go a long way towards helping local businesses remain relevant and hit the top of those local Google business searches.
Check out these 9 tips for 2020:
1) Claim Your Business Listings
A great thing about the internet is that there are a ton of online listing websites out there. These allow users to perform searches based on specific industries, searching for all of the businesses that are in that listing format.
Having listings for your business over the long-term means that eventually, duplicate listings will accumulate. It is essential that you claim all of the listings that are under your business name and remove any duplicates.
Most of all, ensure that your listings have accurate and up-to-date information. That is one of the biggest issues that plague businesses: inaccurate information.
2) Improve Your NAP Consistency
There’s an acronym out there that maybe you aren’t the most familiar with: NAP. This stands for name, address, and phone number. And the thing about your NAP is that it should be consistent everywhere that you place it.
This information is the most vital when it comes to customers contacting you. If your NAP is wrong or inconsistent, there are repercussions to be had. The first is that customers will not be able to reach you. The second is that you run the risk of frustrating your customers with inaccurate, inconsistent information.
Don’t fall into the trap of inaccurate NAP. It can be some of the most valuable information that you present on your website and social media listings. Don’t let it hurt you when it is meant to help you.
3) Add Location Pages to Your Website
Search engines, like Google, are constantly crawling your website and finding the most comparable matches to provide for the results in each of the search engine results pages. When you have a specific landing page for each of your business locations, this allows search engines to easily locate your listing and then deliver the appropriate location to the person performing the search.
As is the case with NAP consistency, the key here is to provide accurate information. Include any suite numbers for your building and make sure to be consistent when deciding if you want avenue, street, road, etc. written in full or have them abbreviated.
Remember: how you have the information presented on these pages will determine how it is your information will be updated everywhere else. Consistency across the board is essential and any inconsistencies can hurt the way that your pages rank.
4) Reviews, Reviews, Reviews
Stop me if you’ve heard this one before: reviews are essential. Well, this is because they are absolutely essential to your website and your business as a whole. There are two primary reasons that reviews are so important.
The first is that they dictate your business’ reputation. If you have a ton of positive reviews, you will be able to gain the trust of customers far more easily. Most customers are just looking for a dependable business to fill their needs and positive reviews are the best way to achieve that.
The second is that your reviews actually help your local pack ranking factor. If you have great reviews, you stand a stronger chance of standing out in those local packs, helping you to rank near the top of the rankings for those keywords in those areas.
The former is known as “social proof”. It proves to searchers that your business is highly recommended and that it is trustworthy as well. Those factors are nothing to scoff at, proving to be highly valuable for your business.
5) Optimize Google my Business
One of the most essential tools for any local business is its Google My Business listing. This is essentially Google’s answer to the business listing websites that are out there. Your Google My Business listing will have all of the essential information necessary for consumers to find your business.
This includes your name, address, and phone number (NAP) and can include things like pictures, hours of operation, and a link to your website. The key, like your NAP consistency, is to ensure that all of your information is as accurate as possible.
Inaccurate information is one thing that plagues those with GMB listings. If you can ensure that all of your listing information is accurate, that your pictures are clear and high-quality, and that your link is accurate, you stand a cut above the rest.
6) Create Local Content
Content is one of the biggest factors for successful window treatment SEO. This is because Google places heavy emphasis on content, looking to provide the most authoritative and informative websites possible in each of its search results.
Creating content that is localized can be a determining factor for your business in those local search rankings. That local content is niche in nature, meaning you have to create content that appeals to the local audience.
Knowing what to focus on can be essential. Pick topics that appeal to your audience and that will help you to establish your authority within the industry. This is the key to having appealing, niche localized content.
7) Network for Backlinks and Partnerships
One true way to establish authority within your industry is to get backlinks from trustworthy sources. There are no doubt other authorities within your industry. Getting them to link to your website would give you the authority boost necessary to make your website an authority in its own right.
That is why building partnerships with other businesses in the area is so imperative. You can link to one another’s websites, giving each other a sense of authority and trustworthiness. Get enough of those backlinks and you will see a substantial difference in the authority of your website.
The key here is to take the low hanging fruit. You can even take part in or create charitable or fundraising events in order to raise the profile of your business. This way, a charity gets additional help and your business gets additional exposure. That’s a win-win if there ever was one.
8) Utilize Free SEO Tools
Anything that you can find to help you optimize your website for local searches is something that you should be taking advantage of. For smaller local businesses especially, every little tool can mean the difference.
Google provides a myriad of free tools including Google Analytics, Google Search Console, Mobile Site Speed Tester, and Google Keyword Planner. You can track your progress and also improve performance using Google’s collection of tools.
Take all of the help that you can get; the competition for local search results can come down to the smallest things.
9) Engage in Social Media
There are far too many local businesses that simply ignore social media. This is usually for one of two reasons: they either think social media is too broad to be able to help with their local results or they don’t’ like what the platforms represent.
While the latter is certainly a discussion for another time, there is one thing that needs to be made clear: social media platforms are highly beneficial marketing tools. There are few avenues, in fact, that are as effective as social media.
This is because you can have direct interaction with your audience. On Twitter and Facebook, you can share links to your website or services, hear directly from your audience, and even respond back to negative reviews.
The ability to reach your audience in short order, to address those concerns, and to share content that can lead back to your website is invaluable. Don’t be like those small businesses that refuse to join the times; make certain you have an established voice on social media.
Focus on Optimization in 2020
There are other methods companies can utilize to improve window treatment SEO, but following these tips can do more than enough to get your local business well-established in the local search rankings.
Understand this: being strong in your local search rankings will not guarantee that your business blows up to massive heights. What it will do, however, is ensure that your local business stays strong in localized searches, allowing your target audience to keep finding you with relative ease.
This is what keeps a local business strong and healthy for longer than others who do not take these factors into consideration.
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