Do Contractors Need Responsive Design?
Contractor websites require responsive design to ensure that all visitors can share a positive user experience. In 2021, the amount of devices through which users will access the internet is more diverse than ever. It’s with this knowledge, that every contractor website should use responsive web design. In fact, Google formally recommends its usage for all websites. Below are some reasons why:
- Crawl / Index Optimization: RWD makes it easier for Google to crawl and index your website
- Error Prevention: The use of RWD prevents common website errors like unplayable content
- Site Speed Optimization: RWD eliminates cross-platform redirection, which, in turn, increases the loading speed
- URL Singularity: RWD simplifies cross-device link building and sharing, with a singular URL
Responsive design really has no downside for contractors. Not only does it enhance user experience, but it also makes websites easier to maintain for web developers. The alternative options to responsive design all require multiple versions of pages for each device, which can be a time-consuming headache for designers. Worse, a non-uniform website setup can cause navigation nightmares for users who may bounce from your website and downgrade engagement metrics.
How Does Responsive Design Work?
The concept of responsive design is based on flexibility. Traditional desktop layouts don’t adjust to their corresponding device, but instead, force the device to adjust to it. This is because certain elements of the web page are locked into a fixed dimension or parameter. Responsive design is unique in that it provides flexibility within its grids and images. These features are implemented through:
- Fluid Layouts: Percentage based indicators of how elements of a grid will respond to the device
- Media Queries: Sets of rules a website predetermines for the device through which it’s accessed
Because of the increasing disparity between mobile and desktop internet users, responsive design will continue to be the preferred choice of top websites. With that said, it is time for developers to start creating mobile-friendly websites as their primary layout. Responsive design should be used so that layouts can adjust to desktop devices, and not vice versa.
The Cost of Responsive Web Design
For websites that have yet to invest in RD, one major obstacle is price. Most contractors are looking for cheap responsive web design, as they cannot afford to invest substantial marketing dollars in a service that may or may not yield them quality leads. Contractor Webmasters presents the perfect solution for contracting companies. We offer pay-per-lead marketing so that the upfront cost of responsive design is zero. You will pay only after leads are generated for your business.
The pay-per-lead model is an advantageous one for contractors. Since your company pays only for leads, the risk of negative ROI is mostly eliminated. In traditional marketing agreements, the contractor invests money upfront to cover the labor of website design, SEO, PPC, etc. If those marketing efforts fail to produce leads for the contractor, the entire investment goes down the drain. Never stress about lead-generation again with Contractor Webmasters.