Contractor Webmasters offers responsive web design for contractors. Users access websites on various devices, including smartphones, laptops, desktops, and tablets. As a result, your website must display optimally on all devices in order to maximize lead generation and maintain high SEO rankings.
The Contractor Webmasters’ design team creates each client website using responsive web design. If you sign-up with our agency, your website will display optimally on smartphones, desktops, laptops, tablets, and other devices.
Responsive Design ensures your contractor website displays optimally across all device types, including mobile, desktop, and tablet.
Do Contractors Need Responsive Design?
Contractor websites require responsive design to ensure that all visitors can share a positive user experience. The amount of devices through which users will access the internet is more diverse than ever. With this knowledge, every contractor’s website should use responsive web design. In fact, Google formally recommends its usage for all websites.
Below are some reasons why:
- Crawl / Index Optimization: RWD makes it easier for Google to crawl and index your website
- Error Prevention: The use of RWD prevents common website errors like unplayable content
- Site Speed Optimization: RWD eliminates cross-platform redirection, which, in turn, increases the loading speed
- URL Singularity: RWD simplifies cross-device link building and sharing with a singular URL
Responsive design really has no downside for contractors. Not only does it enhance user experience, but it also makes websites easier to maintain for web developers. The alternative options to responsive design all require multiple versions of pages for each device, which can be a time-consuming headache for designers.
Worse, a non-uniform website setup can cause navigation nightmares for users who may bounce from your website and downgrade engagement metrics.
How Does Responsive Design Work?
The concept of responsive design is based on flexibility. Traditional desktop layouts don’t adjust to their corresponding device but instead force the device to adjust to it. This is because certain web page elements are locked into a fixed dimension or parameter.
Responsive design is unique because it provides flexibility within its grids and images. These features are implemented through:
- Fluid Layouts: Percentage-based indicators of how elements of a grid will respond to the device
- Media Queries: Sets of rules a website predetermines for the device through which it’s accessed
Because of the increasing disparity between mobile and desktop internet users, responsive design will continue to be the preferred choice of top websites. With that said, it is time for developers to start creating mobile-friendly websites as their primary layout. Responsive design should be used so that layouts can adjust to desktop devices, not vice versa.
The Cost of Responsive Web Design
One major obstacle is the price for websites that have yet to invest in RD. Most contractors are looking for cheap responsive web design, as they cannot afford to invest substantial marketing dollars in a service that may or may not yield them quality leads.
Contractor Webmasters presents the perfect solution for contracting companies. We offer pay-per-lead marketing so that the upfront cost of responsive design is zero. You will pay only after leads are generated for your business.
The pay-per-lead model is an advantageous one for contractors. Since your company pays only for leads, the risk of negative ROI is mainly eliminated. In traditional marketing agreements, the contractor invests money upfront to cover the labor of website design, SEO, PPC, etc.
If those marketing efforts fail to produce leads for the contractor, the entire investment goes down the drain. Never stress about lead generation again with Contractor Webmasters.