Do Contractors Need Social Media?
Contractors can benefit from a social media presence. With that said, there is a misconception about what constitutes a presence. You don’t have to turn into a viral internet star to use social networks effectively. In fact, your accounts don’t even have to be remarkably active to serve their purpose for your marketing campaign. Here is what you will need:
- Accounts: Active accounts on Facebook, Twitter, YouTube, and LinkedIn
- Content: Your accounts won’t require constant activity, but they should share occasional content
- Fans/Followers: You must accumulate a fair amount of fans and / or followers on Facebook, and Twitter, respectively
- Optimization: Well optimized social profiles, including; logos, header images, about-us sections, business hours, etc.
If your profiles are optimized, activity becomes less of a concern. The purpose of social presence is more about authority building and branding than direct marketing. With that said, posting more regularly certainly won’t hurt the cause. At Contractor Webmasters we offer social media marketing as part of our pay per lead services. Our goal, as it is with every other aspect of our marketing, is to generate leads for your company. In fact, our social media services require zero upfront payment. The only time you will pay us is when leads are generated. Call 800-775-1250 for social media marketing services for contractors.
Best Social Media Sites for Contractors
Establishing a brand presence on social platforms is important in 2017 and heading into 2018. But as a contractor, how do you know which networks are worth your time? Since there are so many available, it is best to focus on the ones with a proven track record of success, specifically as it pertains to the contractor business. Consider the following networks:
- Facebook Business: As they outline in their business overview, Facebook provides companies with all the tools to increase brand awareness
- LinkedIn: To really brand yourself as a reputable business, one respected by peers, and also other industries, a LinkedIn Company Page is strongly recommended
- Twitter: The exchange rate of information via social networks is astounding, and Twitter is at the forefront of this exchange — Become part of the community by creating a Twitter account
- YouTube: More consumers will access YouTube this year than they will cable television — Online video is the new preferred medium for your current and future customers
There are, of course, many more networks to choose from. But social media is not the number one channel for customer acquisition, so placing excessive focus and resources on it will not produce leads most efficiently. With that in mind, having a presence, one that is optimized, and professional, works to help other channels become more advantageous for contractors. Remember, our goal is your goal. You pay only for leads.. Call 800-775-1250 for social media marketing services.
Creating Content for Social Media
You don’t have to be the most active profile to establish an effective social presence. With that said, occasionally, shares, posts, and tweets, of original content, help add credibility to your business. So how does Contractor Webmasters generate that content for your social profiles? We actually use various methods. They include:
- Blog Posts: As part of our monthly blogging services, we can share posts via Facebook and Twitter
- Discounts: Sharing and / or tweeting discount codes can attract interest to your company
- Polls: Asking for the voice of your consumers, on a industry issue, can inspire current and future customers to engage with your brand
- Promotions: Running contests, giveaways, or any type of engaging promotion can spark interest in your business
Again, social media will not be the primary source of your leads. But it will facilitate the visibility and eventual usage of other lead generation channels. Additionally, most social networks have effective and cost-free analytics tools that will allow you to measure the impact of your content shares. For example, after sharing a blog post on Facebook, you can analyze how many people saw it, engaged with it, ignored it, etc. This can help you make more efficient choices in the future.
Thinking Beyond Social Media Profiles
Many contractors we talk to ask similar questions. What should we share on Facebook? What should we Tweet? How can we make YouTube videos, and what should they be about? Contractor Webmasters can answer all of these questions, but first let’s think about social media on a macro-level. Your social presence doesn’t always have to come directly from your account. What if, instead, your company was being mentioned by other social accounts? Ask your customers to share, tweet, and vlog (Video Blog) their opinion of your services. You can encourage these interactions through widgets and plugins that allow readers to share blog posts and other content on their preferred social networks.
This concept is further indication that social optimization is more important than activity. For example, when a 3rd party social account mentions you on Twitter, you want the followers of that 3rd party to know who they are referring to. By having a profile on Twitter, optimized with a logo, header image, website link, and a bio, the 3rd party can tag you within their tweet, and their followers can click on your profile when engaging with the tweet. They might then visit your website from that profile and eventually complete the call-to-action. This is known as the funnel process, where new leads can find your website throughout a number of different channels. Call 800-775-1250 for social media marketing from Contractor Webmasters.