Painter marketing is essential in 2022 as Google and other digital platforms drive most painting leads.
If you run a painting business, you may have noticed something about traditional painter marketing strategies – namely, that they take up a lot of time and effort that you can be spending on more important aspects of your business.
Marketing your painting business door-to-door, making cold calls, and implementing referral programs are all still viable means of painter marketing. Still, in 2022, they are certainly not the most efficient means.
If you want to maximize your marketing investment returns and free up more of your time, you need to look at modern methods of painter marketing. Specifically, it would help if you were looking into forms of digital marketing for your painting business.
In the following post, Contractor Webmasters outlines the most effective of these methods.
Setting Up Your Website
Your company website is the most crucial tool for marketing your painting business in the digital age. Your website should be generating leads and pulling in new customers every week. So ask yourself: is yours doing all that? If not, here are some matters to address:
Consumers won’t hang around and wait for a slow-loading website. 90% of consumers will leave a site if it does not load quickly. So you have to be sure to test the speed of your site’s pages regularly.
You may need to hire someone to increase the performance of your website, but in general, try to keep media files compressed and small and avoid using a ton of plug-ins you don’t need.
When someone visits your company’s site, it’s likely because they are interested in painting services. So naturally, they will want to get a feel for your company, including important information like the areas you service, the services you offer, and your hours of availability.
Your site should have a homepage with all the pertinent info prominently displayed (operating hours, phone number, contact email, etc.). You will also need service pages for all the services you offer, an about page that tells the consumer a little about your business, a contact page, and an areas served page.
Your website needs to be easy to navigate. Therefore, we recommend a simple, flat website architecture in which all pages on the site are accessible to the homepage within one click.
High-quality pictures are important because consumers want to see your team in action. Include a gallery that houses a collection of high-quality images of completed projects on your site.
Investing in SEO
SEO stands for Search Engine Optimization, and it is a form of digital marketing that focuses on increasing visibility on search engine results pages. Whenever someone searches “painters” in your area, how high does your website show up on the subsequent results page?
Here are some basic yet essential tips for effective SEO marketing:
People who search online for local businesses – of which there are billions – use specific keywords to help them find their desired service. For your painting business, you need to find out what those keywords are and use them in the copy of your website to rank higher and become more visible to your target audience.
We recommend using an online keyword research tool and your common sense. Go for relevant keywords with a high search volume in low competition. For best results, target a medium-tail keyword (meaning something unique but not overly specific).
Make sure every page on your site has a link to another page. Also, try to get as many external links to your site as possible. This is more difficult, but you can start by joining local business directories professional networks and reaching out to suppliers and contractors you work with, and asking them to include a link to your site on their sites.
Google Business Profile
Last but not least, register your company on Google Business Profile. A Google Business listing will help you show up on more local business searches. You can register your company here. Be sure to fill out your profile as thoroughly and accurately as possible and include HD images of your business. Try to update the profile as often as possible as well.
Other Digital Marketing Strategies for House Painters
House painters will benefit most from SEO and website optimization. After all, it’s free to appear on search results organically. However, brand-new house painter websites might need up to 6 months to start ranking on Google SERPs. Don’t panic — there are other digital marketing measures you can take.
Even if you don’t have an excessive advertising budget, you can still launch an effective campaign with PPC ads or Pay Per Click. PPC ads allow you to set your budget.
Then, every time someone clicks on your ad, you will pay the publisher a certain amount. When you have reached your weekly budget (a number you set before your ad goes live) your ad will not be displayed anymore.
The concept is pretty simple, but the results can be awe-inspiring. PPC ads are clicked on by 65% of consumers. They can increase brand awareness up to 80% as well.
For this reason, PPC ads are an excellent option for companies just starting and trying to make a foothold in their local market. In addition, because they only display to users searching for relevant topics, they are also much more effective than traditional print and billboard ads.
Email marketing is a form of outbound marketing, and it can be very effective. Gather a list of your acquired email contacts and use them to create a mailing list. You can send this list of special offers on your services as they arise, informative blog posts you have published, or even service reminders to qualifying customers.
Content marketing is a form of inbound marketing and can include blog posts, social media posts, and video content. Do your best to publish new blog posts and post to your company’s social media outlets as often as possible. In addition, how-to videos are viral and can draw attention to your site through your company’s YouTube or social media pages.
Why Painters Should Go All-in On Digital Marketing in 2022
The numbers don’t lie: businesses of all kinds have significantly increased brand awareness through digital marketing.
Digital marketing is a much more effective means of generating customer interactions than traditional, grass-roots marketing methods. As a result, digital marketing will help you reach a larger audience in a shorter period and grant you a better ROI for the money you spend on it.
Put very simply; digital marketing is the future. If you are not implementing it for your painting business, the competition will likely be left in the dust.
But even if you have never even considered digital marketing for your painting company in the past, it’s not too late. You can use some effective methods right now to boost leads and increase customer outreach.