What are Exclusive Contractor Leads?
The term exclusive lead refers to particular lead in which is only sold to one company, rather than multiple different ones. This prevents the company that receives the lead from competing against other businesses in their industry for the same customer. Contractor Webmasters offers exclusive leads to all of their clients, so that the scenario described above is executed for each individual company.
The Advantage of Lead Exclusivity
Now that you know what an exclusive lead is, you would probably like to know; why is it important? The benefit to lack of competition cannot be understated. With many lead generation services you are competing with dozens of other companies for the same lead. This drops your conversion rate down by a sizable percentage. In contrast, the lack of competition raises your conversion rate in the same way. This is critical for your return on investment (ROI)
Industries That Need Contractor Leads
Any company in the service industry needs contractor leads. It is the lifeblood to their business and helps them not only make ends meet but prosper within their service area. Some of the main service industries that could benefit from lead generation are:
- HVAC Companies
- Landscape Companies
- Plumbing Companies
- Roofing Companies
There are, of course, many more industries that can benefit. In fact, regardless of what industry you are in, leads are always important. But to expand on a previous statement, exclusive leads are really the separator between lead quality. If you can have a considerably higher conversion rate than your competitors, the operation of your company will prevail over competitors.
Pay Per Exclusive Lead for Contractors
If you are not familiar with the concept of PPL or pay per lead marketing, you should familiarize yourself with it now. PPL is a marketing agreement in which the client only pays once leads are produced. That means services like website design, SEO, and social media marketing are all performed free of charge. Once those services generate leads, the company then pays for those. In other words, they pay for results over process.
Contractor Webmasters is perhaps the most unique contractor marketing company on the web. Why? Because not only do we offer PPL marketing, but all of our leads are exclusive. That’s right. We offer pay per exclusive lead marketing, which means not only are you preventing wasted spending on unproductive services, but once you do get the production, your conversion rate is considerably higher than it normally would be. For PPL marketing for contractors, give Contractor Webmasters a call at 800-775-1250.