Tag Archives: Local SEO

How to Use SEO to Rank for “Roofer in New York”

SEO is a competitive space in 2021. Local roofers in New York compete on Google to rank for terms like “roofer in new york” or “roofing contractor ny” and other related terms. The goal for each local contractor is to show up on organic results and the local map pack. This is best achieved using Contractor SEO services that involve on-page SEO, local SEO, content writing, web design, and more. Google looks at various signals to determine where a local business will rank on search results.

Roofer in New York Local Map Pack Results

Google’s Local 3-Pack Helps Generate Leads for New York Roofing Companies

Search Engine Optimization Guide for NY Roofing Companies

SEO is one of the most essential aspects of marketing your website online, yet so few really know how to truly implement it. SEO for roofers in New York can be the difference between success and failure for those businesses.

This is where local SEO comes into play. Dominating SEO for roofers in New York is necessary to stand out among competitors, develop leads that are the lifeblood of any business, and bringing in those conversions that can have the biggest impact on the bottom line.

But how can you dominate SEO for roofers in New York? What steps can you make to turn the local SEO game into something that benefits your business and helps you to generate those leads that you need to keep your business buzzing?

Here is a guide to dominating SEO for roofers in New York:

1) Optimize Google My Business

One of the most effective tools out there for SEO for roofers in New York is Google My Business. These listings allow users to get all the relevant information on businesses in the keyword that they are searching for. These listings can make a huge difference in the ability of a company to generate the leads that they need to continue growing.

The first step is to claim your business on Google My Business. This will establish your business’ presence on the massive search engine completely free of cost. Even better, it also means that your business will show up on Google Maps. Allowing users to find your business during those local searches can make a huge difference when searching.

The key here is to make certain that all the information you provide is both complete and accurate. Far too many businesses establish their Google My Business listing but don’t provide accurate information.

Doing this not only frustrates the end-user, but it also knocks down your value in the eyes of Google SERPs. Google has the goal of providing the most accurate, relevant information possible to its users, and having incomplete information won’t make the cut.

2) Get Regular Reviews

Perhaps the most important aspect of the online presence of any business is the ability to generate reviews. The vast majority of those reviews need to be positive, too, because no one wants to go with a business that has overwhelmingly negative reviews.

Why are those reviews so important? More than anything, customers are looking to verify that the company they are looking into is a trustworthy and reliable option. They don’t want to spend their hard-earned money on a service that won’t provide great results.

It is also important to remember that a few negative reviews are not back-breaking. As a matter of fact, they can be quite helpful to your overall perception in the eyes of customers. A business with 100% positive results doesn’t feel “real” in the eyes of the consumer.

It is those negative results that make your business feel authentic and also provide an opportunity for you to respond positively. Being able to positively respond to those negative reviews shows that your business is willing to go above and beyond to provide a positive experience to the customer.

Amass those reviews any way that you can. Provide an incentive for your past customers to provide reviews because they can have a substantial impact on your SEO ranking as well as how you are viewed by potential customers. To dominate SEO for roofers in New York, this is an absolute must.

3) Optimize for Organic Search

The local map pack is great, but it is based partially on proximity, which is something you cannot control. If you really want to generate local New York area leads, you will have to show up on organic results in addition to mapping.

Organic SEO involves writing high-quality content within a logical URL website structure. It also requires on-page SEO techniques such as title tag and meta description optimization. Another important on-page SEO tactic is internal linking, which helps users navigate between relevant pages on your website.

Google asks you to write pages that clearly and accurately describe your topic, which is what you must provide in order to rank on organic. Never copy content from another source, and always ensure that it is written by someone with a background in content or roofing.

Keyword research is another critical part of the process since it reveals what your potential customers are searching for. You can use tools like MOZ Keyword Explorer, SEMRush, and UberSuggest to find the search volume for specific phrases. Keep in mind that some keywords are more competitive than others, and will require more work to rank for.

4) Optimize for Mobile

If you didn’t get the importance of mobile when discussing voice optimization, we will drive home the impact that it has on SEO for roofers in New York and elsewhere. Since 2017, mobile versus desktop trends have shifted starkly to the point where mobile is the favored origination point for searches.

As a result, this means that having a faster mobile site is more important than ever. With mobile searches continuing to grow at an exponential rate, more importance than ever is being placed on having a website optimized for mobile.

There are a few common tips for making certain that your website is optimized for mobile. Things like using bigger fonts to make it easier to read on smaller screens. Using images and copy sparingly since there is less room to work with on those mobile screens.

Perhaps most important is ensuring that your website loads quickly. If it takes longer than 3 seconds to load, the user will likely move on from your website. It might seem unreasonable, but that’s how mobile searching works these days.

Optimize your website for mobile and your position in SEO for roofers in New York should grow exponentially.

5) Use Location Pages

If your business has more than one location in a given geographical area, it is essential to have location pages. Not only that, those location pages need to be able to provide a number of informative bits:; store hours, name/address/phone number (NAP), individualized descriptions, promotions, testimonials, parking availability, and Google Maps attached to each location page.

And that’s just the start of it. If you have multiple location pages, you need to create individualized content for each of those unique pages. Repeating content will only serve to harm your overall SERP ranking, so don’t just copy and paste content from page to page.

If you have just one location, as many companies targeting SEO for roofers in New York have, then you definitely need an “About Us” page that focuses on local, relevant information about your business. That about us page can mention projects that you have undertaken in your town or city, information that is relevant to your business and location.

6) Designate Pages for Specific Roofing Services

The process of creating a website can be a large and taxing endeavor to undertake. For that reason, it can be completely understandable to want to lump all of your products or services together into one big page. Do. Not. Do this.

It is important to have one page that is dedicated to each of the products or services that you offer. This is because search engines will not see your authority in that area if you lump all of your services together. It lowers your ranking possibilities and hurts your overall SERP.

If you don’t have many individualized products or services but have multiple locations, this is where those location-based pages come in handy. You can provide unique content on each of those pages, improving your overall Google SERP.

7) Build Quality Backlinks

Backlinks are essential for SEO for roofers in New York and a litany of other searches for a reason: they help establish your authority within your industry and in the eyes of Google’s SERPs. When your website is authoritative, it checks off one of the major categories that Google uses to determine the most relevant search results.

Being able to establish that authority within your industry is essential because it means that others within the industry will refer back to your website. This can mean generating organic traffic to your website from people who may have been on the fence about your services but still trust your word on relevant topics.

Creating consistent, engaging content is one of the best ways to establish that authority. Talk about questions that your target audience asks on a regular basis and answer them in a comprehensive manner on your website.

Doing this creates a level of authority for your business within the industry and can even garner links from other authorities within the industry. This is beneficial not only in the eyes of the customer but in the eyes of Google’s SERPs as well, resulting in better opportunities to rank on page 1 of their relevant results.

9 Window Treatment SEO (Tips + Tricks) for 2024

Understanding SEO for Window Treatment Companies

SEO for window treatment companies is a process of improving your online presence to appear more favorably in search engine results, specifically on Google. SEO can be applied to your business website, local listings, and other digital assets.

Competing for SEO Real Estate

SEO helps window-covering companies earn more digital landscape as part of a broader window treatment marketing strategy.

As your business gains more impressions on Google Maps and traditional Google organic results, awareness of your company increases, which typically leads to an increase in conversion rates.

Actionable SEO Tips from an Agency Expert

I run an agency called Contractor Webmasters, which has helped contractors with SEO for more than a decade. So when I outline “tips” for ranking on Google search results, they are not something I pulled out of thin air or generated with ChatGPT.

My insights are based on authentic experiences with real local contractors.

Check out my nine SEO tips for window treatment companies in 2024:

1) Claim Your Business Listings

The first SEO step for window treatment businesses is establishing a credibility baseline.

The fastest route toward this designation is through business citations.

Claim your business listings on the major platforms, Google Business Profile, Yelp, Angi’, HomeAdvisor, and Facebook.

You can expand to more directories as you gain SEO momentum.

2) Improve Your NAP Consistency

Once your business information exists in the online ether, it’s time to ensure its accuracy.

Major data aggregators like Infogroup and Localeze are typically the source of your NAP information (name, address, and phone number).

If any of these items have changed for your business, it is important to update the information at the main source.

Other platforms will correct your information online by addressing the problem at its root.

3) Add Local Context to Your Website

I can’t tell you how many window treatment companies make the mistake of generalizing their location on their business website.

Google and its users need to know your main city and surrounding service areas. It’s your job to tell them.

It starts by inserting your main city within your homepage’s title tag.

For example:

Window Treatment Services in Spokane, WA | Jim’s Windows and Blinds

Adding local context to your homepage can boost your rankings in traditional organic search and Google’s Local Map 3-Pack.

4) Get More Reviews

Trust is a factor for both SEO ranking and conversion. Customers want to see a Google Business Profile with at least ten reviews before contacting them for services.

Of course, there are exceptions to this based on relative competition in your service area.

Nevertheless, gaining more reviews is going to help your SEO in both the short and long term.

The best way to increase review frequency is to use the combination trick I’ve shared with my clients.

All my clients receive a reputation management tool called DataPins, which sends automated review requests to customers via SMS and email.

But I advise combining that mechanism with good old-fashioned in-person requests.

After completing a window treatment job, ask your client in person if they wouldn’t mind leaving a review.

When they receive the request through their phone or computer, they are far more likely to complete the task.

5) Optimize Google Business Profile

Claiming your Google Business Profile is the bare minimum required to rank in Google’s Local Map 3-Pack.

However, to compete with other SEO-savvy businesses, you must further optimize your profile for search.

I first recommend connecting an SEO-optimized business website to your business profile.

Google will scan the connected website and apply the same SEO optimizations to your listing.

Now, the content from your website will power your Google Maps rankings.

Other measures you can take are adding unique photos to your listing and publishing Google Posts once per month.

6) Showcase Recent Jobs

Showcasing photos from your recent jobs is one of the best ways to earn trust and credibility with future clients.

I developed a software tool called DataPins to help you showcase all of your jobs in an SEO-friendly manner.

The DataPins app allows you to snap photos of your job and then combine them with geo-coordinates from the location, schema markup, and a project caption.

Each pin is tagged to the most appropriate website page to regularly create E-E-A-T signaling for higher rankings.

I recommend that all my window covering clients use DataPins.

7) Networking and Partnerships

A lot of SEO guidelines are adamant about the power of backlinks.

However, the recent March Core Update has further devalued the power of links created for SEO purposes.

The key to getting worthwhile links is to network and partner with other credible businesses.

As a window company, this might mean a material supplier, a chamber of commerce, or a local sports team.

All of these links are legitimate endorsements and will help your SEO more than paying an SEO “link builder” to assist your campaign.

8) Utilize Free SEO Tools

Anything that you can find to help you optimize your website for local searches is something that you should be taking advantage of.

For smaller local businesses especially, every little tool can mean the difference.

Google provides myriad free tools, including Google Analytics, Search Console, and Keyword Planner. You can track your progress and also improve your performance using Google’s collection of tools.

Take all the help that you can get; the competition for local search results can come down to the smallest things.

9) Content is NOT King

You might’ve heard the phrase “content is king” in the context of SEO.

However, content is certainly not king.

While good content (like DataPins) is very powerful for search rankings, other types of content can harm your SEO more than help it.

When Google released its Helpful Content Update in 2022, it warned against content created for search engines rather than people.

Most blog posts on window treatment business websites violate these new guidelines.

Google’s more recent updates continue to drop the hammer on this type of manipulative content.

I recommend avoiding mass content distribution by outsourcing blog posts or using AI generation to create pages.

Instead, focus on unique content that only your company can produce.

Next Steps for SEO Excellence

Companies can use other methods to improve window treatment SEO, but following these tips can do more than enough to get your local business well-established in the local search rankings.

Understand this: being strong in your local search rankings will not guarantee that your business will grow.

What it will do, however, is ensure that your local business stays strong in localized searches, allowing your target audience to keep finding you with relative ease.

This keeps a local business strong and healthy for longer than others who do not consider these factors.

If you require assistance with your SEO campaign, reach out to Contactor Webmasters.

Masonry SEO Guide 2024: Your Ticket to Online Success

What is Masonry SEO?

Masonry SEO is a series of digital marketing efforts aimed at increasing visibility and ranking position on Google search engine results for concrete and masonry businesses.

SEO tasks include technical optimization, on-page SEO, content editing, keyword placement, and Google Business Profile optimization.

The Importance of SEO in The Masonry Industry

With 214,313 Americans employed in the Masonry industry, standing out amongst competitors requires effort and consistency.

One strategy masonry companies can deploy is Local SEO, which allows businesses to target specific keywords with what is known as “local intent” – that is, users within a specific geographic location search for those keywords.

Masons can target keywords within that geographic range to strengthen their foothold thanks to keywords in that location.

This guide will overview what you can do to strengthen your masonry business’s reach in the local SEO game.

Improve UX (User Experience)

Like any other search engine, Google’s primary goal is to show the best results for any user’s query.

Think about it: if Google produces irrelevant or low-quality results, those users are unlikely to return to that search engine.

Various factors go into having a website of the highest quality; consider all of those factors while trying to rank for your target keywords.

Increase Site Speed

One of the things that can really hamper a website is having less than optimal loading speeds.

And guess what? That doesn’t even mean that your website is necessarily slow; it just is slower than customers want.

Most users will move on to another website if your website speed is over a few seconds. Also, site speed is one of the ranking factors in Google’s search engine algorithm.

An emphasis has been put on site speed that reaches all platforms, including mobile.

Best of all, Google offers several different tools to help you improve the overall speed of your website.

This includes PageSpeed Insights to help developers improve their overall site performance, Think with Google to help gauge the responsiveness of your website, and several different things.

Showcase Real Jobs

Google’s algorithm has become increasingly adept in identifying companies that demonstrate credibility and social proof.

The search engine’s development of E-E-A-T calls for masons to show examples of recent jobs to build authority and trust with visitors.

When users search for masonry services on Google, it’s nice to see examples of previous jobs in nearby locations.

Masons can use software tools like DataPins to showcase these kinds of jobs directly on their website.

Publish Great Content

It cannot be emphasized enough just how important quality content is to masonry SEO rankings.

For good reason: content is one of the most important aspects of Google’s search engine rankings algorithm.

You can create informative content that answers commonly asked questions from your target audience.

Pro Tip: Focus on creating unique and original content that includes insights only you and your staff would know.

This gives your audience a definitive place to find answers to their questions. Most importantly, it builds trust in your brand.

Trust is one of the most important aspects of marketing and one of the biggest challenges brands face in appealing to their audience.

Google recognizes quality content above nearly all other search ranking factors.

If your website consistently delivers quality, relatable, and informative content, it will greatly improve your website’s ranking.

Produce Self-Made Videos

One of the fastest-rising trends in SEO is video content. This is because it is optimized not only for search engines but for YouTube as well.

And YouTube generates 3 billion searches per month, which surpasses Yahoo, AOL, and Bing combined.

Best of all, creating engaging videos is easier and more cost-effective than ever.

Smartphones are equipped with high-quality cameras that allow you to regularly shoot informative and interesting videos for your website.

Implementing videos into your marketing strategy means that you can significantly impact the amount of traffic that your website sees each month.

This can be done by tagging the proper keywords, adding meta descriptions, and crafting a compelling video title.

All of these processes can help you properly optimize your website so that your local masonry business can compete in the digital marketing platform.

A strong SEO game will keep your business relevant for a long time to come.

Contractor Webmasters Solutions

If you require assistance with your digital marketing campaign, consider investing in contractor SEO from Contractor Webmasters.

As a leading SEO firm for contractors, we’ve developed and optimized countless websites and business listings for premium search engine results.

Our process is all-encompassing: we develop your website from scratch with custom code, create original high-quality content, and manage local business listings, including GMB.

You can check out an example of our Masonry SEO case study to get a feel for what our services can do for your business.

7 Window Treatment Marketing Tips to Generate Leads

Window Treatment Marketing Tips (Blog Cover)

Window treatment marketing is the process of promoting window treatment services and styles, including window blinds and window coverings.

Marketing efforts can be exercised through digital outlets using search engine optimization and paid advertising on Google, Facebook, and other popular media channels.

Screenshot of Navigation Menu from Window and Door Website

Why Window Companies Need Marketing

When thinking about how to start a window treatment business, it is essential to have a proper marketing campaign.

After all, you could offer the most outstanding service or product in the world, but if people don’t know about it, it won’t sell.

Competition for window treatment customers can be fierce, and marketing is the most effective way to differentiate your business from competitors.

While word of mouth is still an essential aspect of any business, it is no longer the only method of promoting your business.

An effective marketing campaign can mean the difference between steady growth and going under.

Digital Marketing Tips for Window and Blinds Companies

Window treatment businesses often overlap with blinds companies and offer similar services.

If you are looking for digital marketing tips for your blind company, this guide will suit you well and provide insights into improving your online visibility, increasing conversion rates, and acquiring new customers.

Here are seven things your window treatment business should implement into its marketing strategy:

1) Publish a Strong Website

A staggering 45% of small businesses still don’t have a website. Common reasons for not having a website include a lack of familiarity with current technology, lack of time, and concerns about the cost.

However, any effective modern business has a website. In 2024, your website is often the first customer introduction to your business.

Your website doesn’t have to be state-of-the-art, but it does need to be clean and informative.

Customers use your website as a source of information; providing that information easily and conveniently only increases the odds of that user becoming a client.

It’s not impossible to succeed without a website, but it makes the job of window covering marketing substantially more difficult than it has to be.

2) Create Valuable Web Content

Google emphasizes helpful, unique content because they want to provide the most informative and authoritative websites in their results.

A blog is generally full of low-quality “filler” content aimed to trick search engines into ranking a website. That’s why window covering companies should avoid publishing blog posts.

A superior alternative to blogging is creating signals called E-E-A-T (experience, expertise, authority, trust), which you can achieve with a software tool like DataPins.

DataPins allows blinds companies to showcase recent jobs along with schema markup that serves as a “check-in” of the job’s location.

Showcasing authentic evidence of real jobs will outperform blog posts written by non-experts or AI tools.

3) Ask for Reviews and Testimonials

Reviews and testimonials impact SEO and conversion rates. Increasing Google Reviews helps your business rank higher in Google’s Map 3-Pack and increases the chances that customers make contact.

Generating reviews is a numbers game, which is why you should use a tool to automate review requests through text and email AND ask your customers in person.

The combination of efforts can work wonders for your online reputation.

As you consistently get more reviews, you’ll also get some bad ones.

Your job is to respond to negative reviews professionally. This will show potential customers you are willing to go above and beyond to resolve subpar experiences.

4) Implement White-Hat SEO

SEO is a great equalizer in marketing because it allows smaller companies to compete with massive entities.

However, some companies want to take a shortcut to success by using SEO tactics that violate Google’s Guidelines.

These types of tactics are known as black-hat SEO. Conversely, legitimate and safe SEO methods are called “white-hat SEO”

White hat SEO is the best long-term strategy because its ROI increases over time. Tactics that fall under the label of “white hat” include creating unique content, building a brand, and inserting relevant internal links across your pages.

It takes a bit of refinement and work to find the sweet spot, but when you do, your business should experience a noticeable impact, thanks to improved search rankings.

Thankfully, there are a variety of SEO tools out there to help make sure that your website is optimized and in the best position that it possibly can be.

You can check out our article on window treatment SEO to learn more specific strategies in 2024.

5) Invest in Social Media Marketing

While SEO is the foundation of an effective marketing campaign, social media can enhance and expedite the process.

Creating and sharing content on social media platforms like YouTube, Facebook, TikTok, and Instagram can increase brand awareness and boost conversions.

The best social media content in 2024 is video-based, which is why YouTube Shorts, Instagram Reels, and TikTok all generate massive daily consumption.

You might think you require expensive video equipment to compete on these platforms, but all you really need is an iPhone or other modern smartphone.

While your small business is unlikely to go viral for highlighting window covering projects, you can attract the right pairs of eyes to grow your brand.

6) Launch an Email Marketing Campaign

Your customers and prospects check their email daily, which makes email marketing one of the most effective ways to reach them.

Personalized email marketing makes customers feel connected to your business and establishes goodwill.

Obtaining customer emails can be achieved in the onboarding or payment process with their consent.

You can expand your email subscriber list to prospective customers by publishing lead magnets on your website.

For example, offer a 15% discount code on the first service in exchange for the visitor joining your email newsletter.

It’s important to segment your campaigns between customers and prospects and drill down as much as possible for enhanced personalization.

7) Establish a Local Presence

For a small business, marketing on the local level is much easier than on the national or global level. With this in mind, it’s important to incorporate your target service area into your marketing campaign.

Learn about the specific needs of your local customers as they pertain to windows and blinds.

Armed with this knowledge, you can create content that speaks directly to your local prospect.

For example, you can publish a study that includes data in your precise service area or record a YouTube video that references concepts known only by locals.

Creating local content helps attract links from other local businesses, which will boost your SEO rankings and increase conversion rates.

And remember, your business address is used to determine where you rank on Google Maps results.

Next Steps With Window Treatment Marketing

Taking the next steps with marketing for your window treatment company starts with the basics. You can create a Google Business Profile for free and purchase a domain name for $9.99.

Those two digital entities can help you launch the foundation of a digital marketing campaign.

If you want to take your window treatment marketing campaign to the next level, consider investing in professional marketing services.

Contractor Webmasters offers digital marketing services focused on local SEO, website design, and software-driven E-E-A-T signals to help you generate window treatment leads.