How to Use SEO to Rank for "Roofer in New York" (and Related Keywords)

SEO is a competitive space in 2021. Local roofers in New York compete on Google to rank for terms like “roofer in new york” or “roofing contractor ny” and other related terms. The goal for each local contractor is to show up on organic results and the local map pack. This is best achieved using Contractor SEO services that involve on-page SEO, local SEO, content writing, web design, and more. Google looks at various signals to determine where a local business will rank on search results.

Roofer in New York Local Map Pack Results

Google’s Local 3-Pack Helps Generate Leads for New York Roofing Companies

Search Engine Optimization Guide for NY Roofing Companies

SEO is one of the most essential aspects of marketing your website online, yet so few really know how to truly implement it. SEO for roofers in New York can be the difference between success and failure for those businesses.

This is where local SEO comes into play. Dominating SEO for roofers in New York is necessary to stand out among competitors, develop leads that are the lifeblood of any business, and bringing in those conversions that can have the biggest impact on the bottom line.

But how can you dominate SEO for roofers in New York? What steps can you make to turn the local SEO game into something that benefits your business and helps you to generate those leads that you need to keep your business buzzing?

Here is a guide to dominating SEO for roofers in New York:

1) Optimize Google My Business

One of the most effective tools out there for SEO for roofers in New York is Google My Business. These listings allow users to get all the relevant information on businesses in the keyword that they are searching for. These listings can make a huge difference in the ability of a company to generate the leads that they need to continue growing.

The first step is to claim your business on Google My Business. This will establish your business’ presence on the massive search engine completely free of cost. Even better, it also means that your business will show up on Google Maps. Allowing users to find your business during those local searches can make a huge difference when searching.

The key here is to make certain that all the information you provide is both complete and accurate. Far too many businesses establish their Google My Business listing but don’t provide accurate information.

Doing this not only frustrates the end-user, but it also knocks down your value in the eyes of Google SERPs. Google has the goal of providing the most accurate, relevant information possible to its users, and having incomplete information won’t make the cut.

2) Get Regular Reviews

Perhaps the most important aspect of the online presence of any business is the ability to generate reviews. The vast majority of those reviews need to be positive, too, because no one wants to go with a business that has overwhelmingly negative reviews.

Why are those reviews so important? More than anything, customers are looking to verify that the company they are looking into is a trustworthy and reliable option. They don’t want to spend their hard-earned money on a service that won’t provide great results.

It is also important to remember that a few negative reviews are not back-breaking. As a matter of fact, they can be quite helpful to your overall perception in the eyes of customers. A business with 100% positive results doesn’t feel “real” in the eyes of the consumer.

It is those negative results that make your business feel authentic and also provide an opportunity for you to respond positively. Being able to positively respond to those negative reviews shows that your business is willing to go above and beyond to provide a positive experience to the customer.

Amass those reviews any way that you can. Provide an incentive for your past customers to provide reviews because they can have a substantial impact on your SEO ranking as well as how you are viewed by potential customers. To dominate SEO for roofers in New York, this is an absolute must.

3) Optimize for Organic Search

The local map pack is great, but it is based partially on proximity, which is something you cannot control. If you really want to generate local New York area leads, you will have to show up on organic results in addition to mapping.

Organic SEO involves writing high-quality content within a logical URL website structure. It also requires on-page SEO techniques such as title tag and meta description optimization. Another important on-page SEO tactic is internal linking, which helps users navigate between relevant pages on your website.

Google asks you to write pages that clearly and accurately describe your topic, which is what you must provide in order to rank on organic. Never copy content from another source, and always ensure that it is written by someone with a background in content or roofing.

Keyword research is another critical part of the process since it reveals what your potential customers are searching for. You can use tools like MOZ Keyword Explorer, SEMRush, and UberSuggest to find the search volume for specific phrases. Keep in mind that some keywords are more competitive than others, and will require more work to rank for.

4) Optimize for Mobile

If you didn’t get the importance of mobile when discussing voice optimization, we will drive home the impact that it has on SEO for roofers in New York and elsewhere. Since 2017, mobile versus desktop trends have shifted starkly to the point where mobile is the favored origination point for searches.

As a result, this means that having a faster mobile site is more important than ever. With mobile searches continuing to grow at an exponential rate, more importance than ever is being placed on having a website optimized for mobile.

There are a few common tips for making certain that your website is optimized for mobile. Things like using bigger fonts to make it easier to read on smaller screens. Using images and copy sparingly since there is less room to work with on those mobile screens.

Perhaps most important is ensuring that your website loads quickly. If it takes longer than 3 seconds to load, the user will likely move on from your website. It might seem unreasonable, but that’s how mobile searching works these days.

Optimize your website for mobile and your position in SEO for roofers in New York should grow exponentially.

5) Use Location Pages

If your business has more than one location in a given geographical area, it is essential to have location pages. Not only that, those location pages need to be able to provide a number of informative bits:; store hours, name/address/phone number (NAP), individualized descriptions, promotions, testimonials, parking availability, and Google Maps attached to each location page.

And that’s just the start of it. If you have multiple location pages, you need to create individualized content for each of those unique pages. Repeating content will only serve to harm your overall SERP ranking, so don’t just copy and paste content from page to page.

If you have just one location, as many companies targeting SEO for roofers in New York have, then you definitely need an “About Us” page that focuses on local, relevant information about your business. That about us page can mention projects that you have undertaken in your town or city, information that is relevant to your business and location.

6) Designate Pages for Specific Roofing Services

The process of creating a website can be a large and taxing endeavor to undertake. For that reason, it can be completely understandable to want to lump all of your products or services together into one big page. Do. Not. Do this.

It is important to have one page that is dedicated to each of the products or services that you offer. This is because search engines will not see your authority in that area if you lump all of your services together. It lowers your ranking possibilities and hurts your overall SERP.

If you don’t have many individualized products or services but have multiple locations, this is where those location-based pages come in handy. You can provide unique content on each of those pages, improving your overall Google SERP.

7) Build Quality Backlinks

Backlinks are essential for SEO for roofers in New York and a litany of other searches for a reason: they help establish your authority within your industry and in the eyes of Google’s SERPs. When your website is authoritative, it checks off one of the major categories that Google uses to determine the most relevant search results.

Being able to establish that authority within your industry is essential because it means that others within the industry will refer back to your website. This can mean generating organic traffic to your website from people who may have been on the fence about your services but still trust your word on relevant topics.

Creating consistent, engaging content is one of the best ways to establish that authority. Talk about questions that your target audience asks on a regular basis and answer them in a comprehensive manner on your website.

Doing this creates a level of authority for your business within the industry and can even garner links from other authorities within the industry. This is beneficial not only in the eyes of the customer but in the eyes of Google’s SERPs as well, resulting in better opportunities to rank on page 1 of their relevant results.

Window Treatment Marketing Tips (Blog Cover)

Window treatment marketing is the process of promoting window treatment services and styles, including window blinds and window coverings.

Marketing efforts can be exercised through digital outlets using search engine optimization and paid advertising on Google, Facebook, and other popular media channels.

Screenshot of Navigation Menu from Window and Door Website

Why Window Companies Need Marketing

When thinking about how to start a window treatment business, it is essential to have a proper marketing campaign.

After all, you could offer the most outstanding service or product in the world, but if people don’t know about it, it won’t sell.

Competition for window treatment customers can be fierce, and marketing is the most effective way to differentiate your business from competitors.

While word of mouth is still an essential aspect of any business, it is no longer the only method of promoting your business.

An effective marketing campaign can mean the difference between steady growth and going under.

Digital Marketing Tips for Window and Blinds Companies

Window treatment businesses often overlap with blinds companies and offer similar services.

If you are looking for digital marketing tips for your blind company, this guide will suit you well and provide insights into improving your online visibility, increasing conversion rates, and acquiring new customers.

Here are seven things your window treatment business should implement into its marketing strategy:

1) Publish a Strong Website

A staggering 45% of small businesses still don’t have a website. Common reasons for not having a website include a lack of familiarity with current technology, lack of time, and concerns about the cost.

However, any effective modern business has a website. In 2024, your website is often the first customer introduction to your business.

Your website doesn’t have to be state-of-the-art, but it does need to be clean and informative.

Customers use your website as a source of information; providing that information easily and conveniently only increases the odds of that user becoming a client.

It’s not impossible to succeed without a website, but it makes the job of window covering marketing substantially more difficult than it has to be.

2) Create Valuable Web Content

Google emphasizes helpful, unique content because they want to provide the most informative and authoritative websites in their results.

A blog is generally full of low-quality “filler” content aimed to trick search engines into ranking a website. That’s why window covering companies should avoid publishing blog posts.

A superior alternative to blogging is creating signals called E-E-A-T (experience, expertise, authority, trust), which you can achieve with a software tool like DataPins.

DataPins allows blinds companies to showcase recent jobs along with schema markup that serves as a “check-in” of the job’s location.

Showcasing authentic evidence of real jobs will outperform blog posts written by non-experts or AI tools.

3) Ask for Reviews and Testimonials

Reviews and testimonials impact SEO and conversion rates. Increasing Google Reviews helps your business rank higher in Google’s Map 3-Pack and increases the chances that customers make contact.

Generating reviews is a numbers game, which is why you should use a tool to automate review requests through text and email AND ask your customers in person.

The combination of efforts can work wonders for your online reputation.

As you consistently get more reviews, you’ll also get some bad ones.

Your job is to respond to negative reviews professionally. This will show potential customers you are willing to go above and beyond to resolve subpar experiences.

4) Implement White-Hat SEO

SEO is a great equalizer in marketing because it allows smaller companies to compete with massive entities.

However, some companies want to take a shortcut to success by using SEO tactics that violate Google’s Guidelines.

These types of tactics are known as black-hat SEO. Conversely, legitimate and safe SEO methods are called “white-hat SEO”

White hat SEO is the best long-term strategy because its ROI increases over time. Tactics that fall under the label of “white hat” include creating unique content, building a brand, and inserting relevant internal links across your pages.

It takes a bit of refinement and work to find the sweet spot, but when you do, your business should experience a noticeable impact, thanks to improved search rankings.

Thankfully, there are a variety of SEO tools out there to help make sure that your website is optimized and in the best position that it possibly can be.

You can check out our article on window treatment SEO to learn more specific strategies in 2024.

5) Invest in Social Media Marketing

While SEO is the foundation of an effective marketing campaign, social media can enhance and expedite the process.

Creating and sharing content on social media platforms like YouTube, Facebook, TikTok, and Instagram can increase brand awareness and boost conversions.

The best social media content in 2024 is video-based, which is why YouTube Shorts, Instagram Reels, and TikTok all generate massive daily consumption.

You might think you require expensive video equipment to compete on these platforms, but all you really need is an iPhone or other modern smartphone.

While your small business is unlikely to go viral for highlighting window covering projects, you can attract the right pairs of eyes to grow your brand.

6) Launch an Email Marketing Campaign

Your customers and prospects check their email daily, which makes email marketing one of the most effective ways to reach them.

Personalized email marketing makes customers feel connected to your business and establishes goodwill.

Obtaining customer emails can be achieved in the onboarding or payment process with their consent.

You can expand your email subscriber list to prospective customers by publishing lead magnets on your website.

For example, offer a 15% discount code on the first service in exchange for the visitor joining your email newsletter.

It’s important to segment your campaigns between customers and prospects and drill down as much as possible for enhanced personalization.

7) Establish a Local Presence

For a small business, marketing on the local level is much easier than on the national or global level. With this in mind, it’s important to incorporate your target service area into your marketing campaign.

Learn about the specific needs of your local customers as they pertain to windows and blinds.

Armed with this knowledge, you can create content that speaks directly to your local prospect.

For example, you can publish a study that includes data in your precise service area or record a YouTube video that references concepts known only by locals.

Creating local content helps attract links from other local businesses, which will boost your SEO rankings and increase conversion rates.

And remember, your business address is used to determine where you rank on Google Maps results.

Next Steps With Window Treatment Marketing

Taking the next steps with marketing for your window treatment company starts with the basics. You can create a Google Business Profile for free and purchase a domain name for $9.99.

Those two digital entities can help you launch the foundation of a digital marketing campaign.

If you want to take your window treatment marketing campaign to the next level, consider investing in professional marketing services.

Contractor Webmasters offers digital marketing services focused on local SEO, website design, and software-driven E-E-A-T signals to help you generate window treatment leads.

Tag Archives: Local SEO