Tag Archives: contractor marketing

5 Tips to Create High-Performing Window Treatment Facebook Ads

Window Treatment Facebook Ads Cover

Window treatment is a wide-open market, especially if you can master window treatment SEO and generate high-quality window treatment leads. But to really set yourself apart in the digital marketing space, you should consider investing in Facebook Advertising. After all, Facebook Ads are one of the hottest and most profit-friendly verticals for small business marketing in 2021.

What’s The Deal With Facebook Ads?

Facebook isn’t just a place to keep up with friends and family over a great distance or share the latest political meme that has been dancing in your head all day. For window treatment companies (and many other businesses), it is a place to generate the kind of leads that can make a world of difference for your business.

But window treatment Facebook ads are not as simple as they sound. If they were, any window treatment company out there would be able to use them with no issues and a guide like this wouldn’t exist.

So, how can you create window treatment Facebook ads that benefit your business the most? Here are five helpful tips that will help you create the best window treatment Facebook ads your business has ever used.

Keep in mind that these are suggestions and reaching your target audience is rarely ever purely scientific. Feel free to try a few tweaks on these suggestions that you may find to be a better fit. Let’s get into it.

1) Keep It Simple With Window Treatment Facebook Ads

In order to create a successful window treatment Facebook ad, the key is to be as clear and concise as you can. There are too many ads out there that are far too jumbled in nature and make it unclear what the company can actually offer.

And when it comes to reaching your target audience, you want to be as clear and obvious as you can. Leave no question in the mind of your audience exactly what your window treatment Facebook ads are about.

Getting to the message and getting that message out to the audience is the most consistent way to deliver the kind of ads that not only reach your target audience but result in those all-important conversions that actually make an impact on your bottom line.

2) Make Use of Video

Video is a growing form of advertising for plenty of reasons. It is a way to create unique, informative content that grabs the attention of the user and draws it into the message. And let’s face facts: not everyone likes reading, even if it’s just a few lines.

With a video, you can get as creative as you choose when creating your window treatment Facebook ads. Perhaps you introduce a character or a mascot to truly grab the attention of the customer, making them think of your business when they need window treatments.

Like any quality ad, it needs to show people enjoying their home and window treatments to drive home the message. Being able to see others using the product makes window treatment Facebook ads all the more effective.

Not only that, it needs a call to action. No matter what format you are presenting your message, that call to action can be the missing link between a conversion and another missed opportunity. Make sure your call to action is strong and clear to the audience.

3) Incorporate Branded Images

When creating window treatment Facebook ads, using images can be one of the most vital tools that you have. After all, you can describe any scene or piece of work in the greatest of detail, but that does not mean that the reader will be able to see it as it is.

With high-quality images, there is no guesswork. Remember though, the images have to be high quality. Anything grainy or distorted is likely to confuse your audience and make them go elsewhere. Not only that, the quality of your images can make a difference in your SEO ranking as well.

Don’t skimp on images when creating your window treatment Facebook ads. In addition to causing damage to your SEO score, they just look cheap and second-rate. You always want to display a level of professionalism in all avenues of your business, from top to bottom.

4) Focus on Local Targeting

One of the most important aspects of creating effective window treatment Facebook ads is to ensure that you are targeting the proper local keywords. Hitting broader keywords is fine, but to have the greatest impact, you need to be able to reach the audience in your given service area.

For too long, hitting proper keywords couldn’t be refined and companies from all across the country had to compete with one another. Now, thanks to local SEO, making those window treatment Facebook ads can target your zip code or the several that may be in your service area.

Displaying your brand to your service area helps that area understand what you are about and what services you can offer. Local SEO is a vital factor in any area-specific business and helps to target the local keywords that not only produce leads but generate conversions that lead to actual revenue.

5) Showcase Testimonials and Reviews

Without a doubt, one of the best methods for creating window treatment Facebook ads is to feature positive reviews and quotes from happy customers. The reputation of a business means more than just about any form of marketing and can make a difference for a small company.

Think about it: nowadays, everyone is looking to vet the company that they are planning on giving their hard-earned money to. When creating window treatment Facebook ads, showcasing those positive reviews can provide a level of trust between your business and potential customer.

That trust is everything. If a potential customer feels as though they cannot trust your business, they won’t go with you. It’s just that simple. Building that brand trust is imperative for businesses of all sizes and for this reason, reviews and testimonials are essential.

Who more trustworthy a source than someone who has used your business before? This will instill a level of trust in your target audience, provided that your reviews are predominantly positive. Heck, even if there is a negative, that can be a good thing.

A negative here and there not only makes your company seem real, it provides an opportunity for a resolution that shows your customer base that you will go above and beyond.

9 Outstanding Marketing Tools for Contractors

Contractor Marketing Tools Blog Banner

Regardless of how successful your contractor business is, having the right marketing tools available to you can mean the difference between continued success and a struggle to maintain. Relying on referrals from prior customers is fine and well, but you need to build your brand and reputation constantly.

Not only that, the contractor business is one of the most crowded industries that there is. To stand out from the competition, your business needs to be able to differentiate itself with brand recognition through those aforementioned reviews but strong marketing as well.

Before you do anything, it is imperative that you organize your marketing plan. Your business needs to have a plan of action for how your marketing dollars are spent so that the money allotted for that marketing budget does not go to waste and is used as effectively as possible.

Here are just a few of the many marketing tools that your contractor company needs to be utilizing to ensure that your business not only continues to survive but to thrive as well.

Create branding for your business

One of the most essential aspects of not only bringing back return customers but developing new leads is to ensure that your business has brand recognition. This means getting your audience to recognize your business as an authority in the industry and the direction they should look to when it comes to their contractor needs.

When you advertise your brand, there are a number of different things that you should be implementing. Things like business cards or paper products might seem outdated, but getting your logo into the hands of your audience can still have a high impact when it comes to lead development.

For your brand to take effect, it has to be plastered all over everything. Your logo and company name need to be visible in any piece of marketing that you implement so that your audience develops that all-important brand recognition that so many companies crave.

Your company website

It cannot be understated just how important your website is to growing and developing your business. Your company website is likely to be the first impression that a customer gets from your business; this is why it is so important to have an informative and easy-to-navigate website.

Customers have far less patience when it comes to slow load times on websites and if you can’t provide them with informative content, they will simply go somewhere else for it. Make your website destination viewing for your target audience.

Driving traffic to your website is not only a great way to increase the number of eyeballs that see your company, but it is a great way to build those leads and convert them into sales that have a real impact on your bottom line. With your website optimized, you have a major marketing asset in your company’s corner.

Company listings

One of the most important aspects of a company and its reputation is the feedback that comes from prior customers. More than ever, potential customers are looking to online reviews to find out about a company before using its products or services.

That is where these listings become so important. When you register for industry review sites like Angie’s List and Yelp, you not only get your content in front of a sizeable audience, you get vetted by those who have used your services and products.

The more reviews on the most possible websites that you have only strengthened your reputation in the eyes of prior customers and make you appear more trustworthy in the eyes of potential new customers. As you will notice, building trust is one of the most important aspects of marketing and these listings will help to build that trust in your business.

Reviews

This goes somewhat hand-in-hand with the previous tip, but it cannot be emphasized enough just how important reviews are to the life of your business. They help to establish credibility and trustworthiness in your brand, making you appear to be one of the preferred options for the services and products that you provide.

But what you may not have realized is that reviews impact how easily you are noticed by Google. Optimizing your website is one thing, but ensuring that you have a ton of positive reviews makes your website stand out among specific keywords for your location. The better the reviews, the better your ranking score is for search engines like Google and Bing.

When you are more easily recognizable to search engines, you stand a much better chance of being seen by customers who are performing internet searches that are relevant to your business and your location.

Social Media

The impact that social media has on digital marketing cannot be overstated. Simply put they reach massive audiences on a daily basis (in the instance of Facebook, they literally reach billions of users each day). Being able to market to that large of an audience can have drastic results.

When used correctly, social media can help drive traffic to your website. This is a great way to collect data that can be used for developing leads, and it can also be an effective tool for converting some of those leads into sales that have a real effect on your bottom line.

The key to social media is to create informative content and to interact with your target audience. Twitter especially can be used to drive traffic to your website through shared links and customer interaction. Don’t ignore this method; it could have a substantial impact on your business.

Trade Shows

This is a bit more of a niche way of marketing, but the fact of the matter is that you are marketing to a niche audience. You can’t possibly hope to appeal to everyone; with trade shows, you can appeal to your specific audience in your specific industry.

Think about hosting a booth at one of these events. This is an opportunity to create effective and quality leads that are precisely in your target demographic. When you have a great trade show presence, you can also aid your brand visibility. This is a win-win situation for your business.

Email marketing

Email marketing is one of the oldest methods of digital marketing but it is also one of the most effective as well. This is because you are essentially putting your business right in front of your audience each time they open their email.

A tried and true method of email marketing is to send out coupons or deals to potential customers. The idea here is to entice them into using your business above other competitors. Email marketing is also a great way to follow up with leads that may not have made a decision yet.

Think about it: you can gather information for leads and then follow up with that lead after a few weeks. Those follow-ups are often the most successful methods of turning leads into sales. Email marketing is also relatively affordable and easy to manage, making it a must-have for your contractor business.

Direct mail

This is basically the same thing as an email marketing campaign except that this is the method of physically putting the paper into the hands of your audience. There have actually been studies that have shown that direct mail has a higher conversion rate than email marketing.

This is for a couple of reasons. The first is that emails can go ignored. Thanks to spam folders, your marketing emails could go completely unnoticed by your target audience. With direct mail, even if the customer wants to throw away the offer, they have to physically handle it. This increases the odds that they actually look at your piece of marketing mail.

Being able to get your brand, specials, coupons, and any other message directly into the hands of the customer is an invaluable form of marketing. You will see over time that direct mail campaigns can have a hugely positive effect on the way that your business not only attracts contractor leads but continues to convert those leads into sales down the line.

SEO (search engine optimization)

Contractor SEO might be a term that you have heard before but don’t know much about. When you optimize your website in a variety of different ways, you make it easier for search engines to find your website for specific keywords and location-based searches.

You can achieve optimization in a number of different ways. Providing quality content is the easiest way to get Google to recognize your website as an authority within the industry. You can also make your website more easily searchable by applying the right tags and categories, image descriptions, and meta descriptions. All of these factors make it easier for those search engines like Google to find your website and present them for relevant searches.

These are just a few of the marketing methods that your contractor company should be implementing to help grow the number of leads that you develop and, eventually, convert those leads into the sales that you need.

Start With Contractor Webmasters Today

Do Contractors Need a Website? (Updated for 2021)

Do Contractors Need a Website (Blog Banner)

As a contractor, it goes without saying that all of your business is done by using your hands. Any kind of business that requires construction of any kind shares this commonality. So, you might be asking yourself: why do I need a website anyway?

There are many businesses out there that still operate without a website because they feel as though they do not need one despite the continuing trend of businesses moving towards more of a digital footprint.

So, why exactly does your contractor business need to have a website? There are more than a few reasons, but here are some of the most prominent.

Your website is your first impression

What you may not have realized is that now more than ever, potential clients and customers use your company’s website as their first impression of your business. Because of the ease of finding out about a business online, this is how customers are vetting businesses.

And even more often, customers are going straight to the website of a prospective company. They want to see what that business has to offer and why that company should be the one that they choose. For this reason, it is imperative that your company has a website regardless of the industry.

If a customer goes to look for your business online and can’t find a website, guess what? They will move on to the next one. A website is one of the quickest ways to vet a business and not even having one is the quickest way to turn off a potential customer.

Website CTA

Word of mouth is fine…for a while

Perhaps the top reason that contractors do not have a website is that they are relying on word of mouth only to get their business out there to prospective customers. They will “knock on doors” to get their company name out there and tell you how you should be using their service, but sustainability is a huge problem with this method.

Even for companies who experience success with word of mouth – and this comes in other forms like advertising in phone books, local free papers, Craigslist (basically anything that doesn’t cost that much money – it can only last so long, and then you’re back to fishing for those word of mouth referrals.

This is why contractors need a website. Ultimately, your business should be constantly marketing itself because no matter how busy you are, there can come a dip and that dip can last far longer than you are comfortable with. As a matter of fact, most contractors are already operating on a roller coaster of a workflow.

When you have a website that is properly optimized for today’s search engine, that turns into a steady drip of contractor leads. And that’s the goal of any contractor business: a consistent, steady business that can be turned into consistent, steady growth.

Desktop View of HVAC Website

Interacting with customers

This is not only about your website, it is about other aspects of your online footprint, but we will get into that later. Your website is arguably the best way that you have to interact with customers, both current and potential.

This is great for a few reasons. The first is that you can have them leave testimonials or reviews. These are the lifeblood of SEO rankings these days and the better (and more) rankings that you have, the higher in the search rankings you will be. And the higher in the search rankings, the more eyeballs that will see your website. This is the best way to generate those leads that are essential for any business.

Not only that, those reviews help you identify any concerns or issues that customers are having and how you can potentially correct those actions. This allows you to eliminate issues that your business might be having and shows your customers that you are dedicated to their satisfaction as well as improving your business. This is huge in the eyes of customers.

It is in this aspect that you should really be working to grow your social media presence. To some, social media seems like a stupid and useless platform for people to share opinions. But it is those opinions that businesses value.

If utilized properly, social media can be a fantastic avenue to get feedback from customers as well as drive traffic to your website. That instant interaction with current and potential clients allows you to show that you are active and listening to your customers.

Not only that, you can use things like coupons or deals advertised through your social media accounts to drive additional traffic to your website. When you do this, that means there are more eyeballs directly on your website and those views are the leads that you need to possibly convert to sales.

Website Design for Roofing Company

Hire a professional

Let’s say that you have finally realized just how important a website is to any business out there and decide to take the plunge into the digital world. It cannot be emphasized enough that you should absolutely not do your own website.

I know what you are thinking: it’s far cheaper to do your own website. And that isn’t wrong, but spending money on your website now will not only save you a ton of headaches in the long run, but you will probably make that money back if your website is maintained properly.

One of the biggest mistakes that businesses make is doing their own web work. You can’t afford to not have a website, and you definitely can’t afford to incorrectly do it yourself. There are far too many business owners that hastily slap together a website and think that’s all they need. But if it looks unprofessional, customers will ignore it and think your business lacks credibility.

Hire a professional web design team to do your website for you. They will not only make your website look as professional as it can and should look, but they will make sure that its functionality is where it needs to be so that any potential customers can find what they need with little issue.

Not only that, one of the biggest reasons that businesses fail is that the owner refuses to delegate and takes on everything themselves. Wanting to do everything is understandable – it’s cheaper and, for some, it is a point of pride – but it is also the quickest way to fail.

If you spend time designing and maintaining your own website, that just means that other areas of your business are not getting the attention that they need. And when your business is not getting optimal attention in each area, there will be dips and lags that can lead to a downturn in business.

Don’t be cheap for the sake of being cheap; it can really hurt your website and your business, in the long run, to do your website yourself.

What your company website should have

There are more than a few things that a good business website needs to have but the first and most important is your contact information. Even if you have the most beautiful and informative website online, if customers can’t find your contact info within a click or two, they are gone.

It is helpful to have your contact information at the footer of every single page or in the banner of every single page. Ultimately, you want your customers to be able to find it on each page that they visit, so they never have to wonder how to contact you.

You also need informative content. This can come in a few different forms, whether it be through a description of your services and products or in the form of a blog where you walk readers through how-to guides. Your website needs to be informative as well because this is how search engines properly select relevant websites. It is essential for a variety of reasons.

Almost as important as having easy-to-find contact information is that your website has to be easy to read. This is both in a visual sense and in terms of content. More than ever, online users have a short attention span. If you give them content that is visually difficult to read or that is lumped into long-form, they will skip right by it.

Making certain that you have selected easy-to-read fonts and colors is the first step. The next is to make sure that your content is broken up effectively. Avoid huge blocks of text. Implement headings wherever they make sense to help break up the text. Add pictures to do the same as well as help optimize your site through alternate image descriptions.

Having a website for your contractor business does not necessarily mean that the business will start flooding in. If it is done right, though, your business should see a steady stream of customers that not only visit your website but make the jump into using your services or products altogether.

If you thought that your contractor business didn’t need a website, you need to think again.

7 Things Contractors “Don’t Get” About Digital Marketing

Contractor Digital Marketing Blog Banner

Digital marketing… it’s everywhere. But then why don’t contractors understand what they actually need it for?

The problem is with the companies promoting and selling marketing services. They use deceptive language and half-truths so that the actual service remains vague, and the contractor cannot possibly assess if it works.

As a result, there are many things about digital marketing, that contractors “don’t get” … but through no fault of their own.

So Contractor Webmasters is here to speak clearly and without an agenda.

Why do Contractors Need Digital Marketing?

Marketing your business is the way that you reach your audience. Without those marketing capabilities, you can have the greatest service or product possible, but it won’t matter because no one will know about it.

There are multiple methods that fall under digital marketing. One avenue might work for one business but be a massive letdown for another. Still, there are some simple truths to the digital marketing process that many business owners out there simply don’t get.

Instead of working and developing their tactics, they simply don’t “get” these methods and instead let their business suffer along the way. There are seven things in specific that any business out there can take advantage of to improve their overall digital marketing efforts and give their business a better chance at reaching their target audience.

Here are 7 things some contractors “don’t get” about digital marketing:

1) They don’t “get” having a website

There are some old-school business owners out there that think that technology is a burden and that using old-school methods is the only way to go. They feel particularly strong when it comes to having a website in that they think that they don’t need one.

The simple fact of the matter, however, is that any business needs to have a website. This is because 85% of consumers prefer to make a purchase from a store rather than online, but they tend to want to know more about that business before they visit the store.

Your website as a business sets the tone for and gives that always valuable first impression to potential clients and customers. Having a website is the first step towards presenting your business well, but you have to make sure that your website says what you want it to.

This is true in both the content that you produce and the design that you implement.  Without a website, you basically do not have the ability to make a first impression unless that consumer is willing to seek out reviews on your business or visit you in person (which they likely will not do).

One mistake that many contractors make is in doing their own web design. While this might save you some money in the short term, a design that does not look professional will cost you money in the long term. Hire a professional web designer to design your website to ensure that you present your website in a professional and informative manner as possible.

2) They think they can ignore digital marketing altogether

There was once a time when the phone book was the preeminent way to find a business. That has changed while remaining basically the same. This is due to search engines that allow you to find a business and its website based on relevant keywords as well as location.

If you ignore digital marketing altogether, your business misses out on those super valuable location-based local searches. Say a user looks for a contractor in their zip code; the search engine will then pull up the most relevant results based on the location and the keywords used.

When your business ignores this, all of that potential business gets missed and goes out the window. This can be resolved in a super-easy way. Setting up a Google My Business page is the easiest and most efficient way to do this. It gathers all the pertinent information about your business and puts that into your search rankings so that your business can appear when those local searches are performed.

When this happens, your business stands to benefit greatly. Don’t ignore your digital marketing as it can have a great benefit on the bottom line of your business.

3) They try to do it themselves

We kind of touched on it previously above, but there is a sentiment among some business owners that they need to do everything themselves. That is understandable in some ways: it comes down to a matter of pride in wanting to do everything yourself, and it can come down to cost.

But the fact of the matter is that you are going to need help in most areas of your business, the digital marketing aspect included. This does not necessarily mean delegating, but it certainly is part of it. Think about referring to case studies to see what digital marketing agencies are doing so that you can try to copy some of their more successful methods.

Money for most small businesses is likely tight and not something that can be thrown around on a whim, but investing in the right help can not only help you focus on the strengths that you can bring to the table but can also help bring your business up a level and grow it in ways that you had only imagined.

4) They fail to Identify a target audience

If you are a small business owner, there are a couple of truths. One of them –one of the most important ones – is to know what your target audience is. This might sound like one of those cliché terms, but this is one of the essential aspects that far too many business owners ignore.

Why is this so important? Shouldn’t your business be trying to appeal to everyone out there? While there is some truth to wanting to grow your business to everyone, that just is not feasible even for the biggest businesses on Earth.

For this reason, it is important to identify just who your business is trying to reach and work to make that your focus. This is because your target audience is your core, the group of customers that are most likely to use your business and keep it alive and growing.

When you lose focus of your target audience, your message becomes blurred and unclear and your audience might lose focus on just what it is you offer. When you can hone in on that audience, your business can focus on specific services and being the best that you can in those services.

5) They don’t have a strategy 

Believe it or not, there are many business owners out there who go into their business and just kind of wing it, assuming that their services or products will sell themselves. The fact of the matter is that even the greatest products or services need a marketing strategy.

Having a strategy – meaning that you set goals, strategize who you are targeting and why – means you can be as prepared as possible for what lay ahead. The last thing you need as a business owner is to have a problem come up and you have no idea how to address it.

With the right strategy, you won’t be 100% prepared but you will be as prepared as possible and it will likely get you out of a jam or two while keeping your focus on the ultimate goal ahead.

6) They underestimate the value of mobile

There is certainly a section of people out there, business owners included, that think that smartphones are the worst invention of all time. Those opinions aside, there is no ignoring the fact that the number of users who do their web surfing on their phones exclusively has been on a steady rise.

Having said that, it should go without saying that you simply cannot ignore mobile and hope to be successful. People, in general, have no patience when it comes to looking for a service or product and if they can’t access your website on their phone, you will likely lose out on that business.

Making certain that your website is optimized for mobile is no longer a key; it is essential. This should be at the forefront of any business owner’s mind when they create a digital footprint, and it would not come as a surprise if traditional desktop and laptop surfing continued on a downward trend.

7) They fall for “SEO is dead” chatter

This is a combination of the old-school small business owner as well as the myth that SEO is dead. Granted, Google has made a lot of changes to their search ranking algorithm, but Contractor SEO is anything but dead. There is still a litany of ways that you can set your business up for success through search engine optimization.

Because of the sheer number of searches that happen each day, Google has to work to optimize those searches to make them relevant not only by keyword but by location as well. This allows Google to produce the most relevant and informative search results when users perform their location-based searches.

When you ignore SEO for your online business, you drastically reduce the chances of users being able to find your business through search engines. This will have a massive impact on the overall traffic that visits your website and, in the long run, your bottom line.

There are plenty of other digital marketing methods that too many business owners ignore that could drastically improve their number of leads and their bottom line as well. Turn these weaknesses into strengths and your business should see a drastic leap forward in terms of leads as well as sales.

Start Generating Leads for Your Contractor Business

Local Listings for Contractors (Everything You Need to Know)

Local Listings for Contractors Cover

This post guide teaches you about local listings for contractors. They are an integral part of contractor SEO, especially on the local level.

Despite the vast depth of the internet – and how it can feel like a great big world out there – you can prepare your business to be listed so that your local audience can best find you. After all, you aren’t looking to advertise to everyone; you are looking to advertise to those you can provide service to.

Knowing where to list your website for those local searches is the key to not only establishing your business locally online but growing it as well. When you make it easier for your audience to find you, you stand a much better chance of growing your business and becoming an authority in the industry.

It is important to have your business information listed on your website first and foremost. Your website is often the very first thing that prospective clients will see before they ever make a decision on whether or not to use your business. If they cannot find a way to contact you, it does not matter if you have the greatest services in the world: your business will fail.

Try putting your information in the footer of each page. This way, no matter where your audience browses on your website, they will be able to find your information. Making it as easy as possible to find that information is the key to ensuring that they have the easiest path possible towards using your services.

After your own website, however, it is important that you get your contractor business listed on other pages. Online marketing can be a time-consuming thing, but properly listing your website can help you develop the leads that your business needs to continue growing.

Listings

Why business listings are essential to your business

There are a few different reasons that establishing listings on various business websites are essential to the health of your business.

The first and most important is due to the reviews that your customers leave. What you might not have realized is that these reviews play a key role in your SEO rankings. That alone would be reason enough to gather those reviews. But the reviews also play a role in establishing the credibility of your business in the eyes of your audience.

When customers look into a business, they are looking into the credibility and reliability of that business. Reviews are the quickest and most reliable way to determine these things. Prospective clients will look to these reviews and treat them with the trust that is reserved for recommendations from family and friends. That is how important these ratings and reviews are.

Lastly, it is important to establish your business on these listing pages simply for the number of eyeballs that each of them brings to the table. There are some, like Facebook which we will touch on later, that reach hundreds of millions of users each day. Even on the lower end of the spectrum, the business listing pages that reach a couple of million visitors each month are a substantial amount of eyes to potentially put onto your business.

Here are the business listing pages that you need to not only be aware of but where your business has to be listed. When you register with each of these websites, your business stands a much greater chance of being seen.

Google My Business

Since Google is the premier search engine in the world, it is important that you have an accurate business listing through their service. Every local business out there, contractors included, should verify their business through a Google My Business listing.

Registering your business through Google My Business is especially imperative because Google itself owns the service. It is the most popular search engine there is and a verified Google listing will get your business to the very front of local searches for your designated keywords as well as in Google Maps.

This will help to strongly bolster the SEO of your website and the content as well. Not only that, you can get reviews through your Google My Business listing as well. This helps your overall SEO ranking, boosting your visibility and bolstering the reputation of your business as a whole.

Those reviews are possibly the most important aspect of any business and its online presence. Google values those ratings heavily in their search ranking algorithm and making certain that your reviews are both visible and thorough can mean all the difference in the world.

Contractor GMB Listing

Yelp

You will notice a theme through these listings and that is the rating aspect. Ratings are the best way to develop trust with your audience. The vast majority of prospective clients out there will look to reviews of the business they are looking into. They take those recommendations and reviews to be nearly as trustworthy as a recommendation from a friend or family member.

Yelp is one of the largest review sites out there and controls a huge share of search engine user traffic for many different keywords. Not only that, Yelp receives in the neighborhood of 28-31 million visitors from search traffic each month. That is a staggering number and that number alone should be a reason to make sure you have a verified and updated Yelp listing.

From an SEO perspective, building these consistent business citations as well as building backlinks to your website from reputable exterior sites will help to establish the credibility of your website and will help increase your website’s overall search engine presence.

Angie’s List

With a monthly traffic toll in the 4-5 million range, Angie’s List is worth the trouble of creating a listing just for that kind of traffic. That is a large number of eyeballs that could potentially be viewing your company and taking a look at your website.

Making certain that your contractor business is listed on Angie’s List will get you more exposure than just about any other avenue and will get you in front of a large audience that is looking for services in your industry, effectively narrowing down the search and putting relevant eyeballs on your service.

Like Yelp, you can gather reviews here as well. It can’t be stated enough that these reviews are absolutely essential to the growth of your business. When you can gather a litany of reviews from a number of different sources, you become all the more viable in the eyes of potential customers and your brand becomes far more trustworthy for simply being listed and rated on each of these pages.

Google Business also picks up listings from across the web, so these will add to your reputation and will help push your website to the top of the search rankings for relevant keywords in your location. That is a win-win-win across the board.

The more relevant websites that your business gets listed with – and the more of those that you can earn positive ratings from – will only bolster your business in the search rankings and will make your business not only more relevant but more trustworthy.

Facebook

While Facebook has certainly taken some flack over recent months for how they share your private information, they still remain one of the most relevant places on the web to establish your business. With hundreds of millions of users that log into the website each day, that is a massive audience even when you parse it down into the relevant categories.

When you create a business page listing for your company, you provide an avenue to interact with current and potential customers, showcase reviews, pictures of what your business can offer, and so much more. Simply put it is one of the most effective ways of interacting with your audience while providing those ever-important reviews that drive your business.

Facebook is not specifically targeted at contractors, but it remains one of the most essential methods for contractors (or any business, really) to reach their audience and grow their business. Social media, in general, is great for building relationships with your audience, addressing any concerns that they may have, sharing any specials or discounts, and so much more.

Facebook is also one of the premier spots to build your reputation. Because of the ability to leave reviews and interact with clients, you can generate so much more in the way of discussion about your brand. That brand awareness can make all the difference in the world between a fledgling business and one that is thriving.

Creating a Facebook business page is essential and something that your business needs to do immediately if you have not already established one. It will be a major marketing tool in the digital world and will be a prominent key to building your business.

HomeAdvisor

Back to the niche sites, the ones aimed specifically at the industry. Though HomeAdvisor is not nearly as large as some of the other sites around – it gets monthly traffic of around 2-3 million visitors – it is a very popular option and one that is growing as a viable place for listing your contractor business.

Because of its niche in the contractor business, HomeAdvisor has become one of the trusted places online for those looking to find a reputable contractor. This is a great place for generating high-quality leads that can eventually lead to conversions and those reviews that can make a business live or die.

Google Business listings also promote reviews left on HomeAdvisor, so your website could be getting a multitude of promotions in one shot. When you sign up through HomeAdvisor and get those valuable reviews, it strengthens your SEO rankings and makes you all the more trustworthy when it comes to your audience.

Trustworthiness is the name of the game and any way that you can build that trustworthiness is essential. This is just another trusted source for building your brand reputation and for developing that all-important trust with your audience that businesses clamor for.

Linkedin

This is a bit of a tricky one. Traditionally, Linkedin has been meant for developing contacts within specific industries and potentially finding employees for hire. But in recent years, Linkedin has been adding a litany of new features for businesses. Being able to create a free company page, similar to those on Google and Facebook, is a way to establish your business on the site.

Visitors will be able to follow your page and can even interact with the content that you have posted. This is great because you can post informative content that will help your SEO rankings and will allow followers of your page to interact and follow that content.

Posting daily updates for your company can attract those followers of your company page to interact with you and it can help to bolster your reputation. When you can develop a reputation as one of the leaders in the industry, you will become a reference for those seeking out services that are relevant to your business.

These business listing pages, as you can see, are powerful tools for building the credibility of your business and getting that business in front of millions of viewers each month. There are many different aspects of online marketing that you have to factor in and this is just one of them.

Establishing your business on these pages is just a portion of the process but it is an important one indeed. Becoming relevant and reputable on each of these pages is a massive step towards becoming a successful online marketer and making your business grow steadily.

Best of all, it only takes a few minutes to establish your pages on each. You can promote your listings on each of these pages through your website, encouraging visitors to check your listings on each page. This strengthens your business as an authority in the industry and it strengthens your brand as one to not only be recognized but one to be reckoned with.

Make certain that you establish your business with each of these listings as soon as possible. The longer you wait, the more eyeballs that potentially miss your business. Don’t let them go unnoticed again.

Posted: | Updated: May 28, 2021 | Categories: Local SEO

Inbound Marketing Tips & Tricks for Contractors

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As a business, you may have heard a term before but not realized what it meant: inbound marketing. This is a methodology in business that is about attracting customers through experiences that are tailored to them and creating content that is valuable.

Inbound marketing is about creating connections with your audience that is looking for solutions to problems that they have whereas outbound marketing is about interrupting your audience with content that they likely don’t want.

Establishing an effective marketing strategy as a contractor can mean the difference between success and failure as a business. Here are a few tried and true strategies that can help boost your inbound marketing efforts and leave you seeing the results that you have always been after.

Use Pay Per Click (PPC) advertising using location target

Pay Per Click advertising is one of the most effective methods of marketing that there is. PPC are ads that work on Google based on certain location-based keywords (contractor would be a great one in this instance) so that when a person searches for a service related to your industry in your specific location, your business is one of the first that comes up.

What is also great about PPC advertising is that it helps to establish your brand while allowing businesses to only pay for those ads when they are actually clicked. This is a fantastic way to keep your brand in the peripheral of your potential audience until they are ready to click.

Marketing on a budget is easier with PPC because you are only competing with your location-based competition instead of all of Google.

Optimize your website

Having a great website is one of the biggest keys to establishing a strong method of marketing. This is because well over 80% of consumers will check out a business’s website before they decide on making a purchase. Having said that, your website has to make a strong first impression, and it has to be a source of informative content.

But if your website isn’t properly optimized, it doesn’t matter if you have the best content on the web. The simple fact of the matter is that people need to be able to find it easily, otherwise they are going to go with other options. There are a number of different things that you can do to properly optimize your website.

Things that you might not have considered, like making sure that your image tags are there and that there is an image description, are far more essential than you might realize. In tandem with meta descriptions and internal links, you can make your website far more searchable when using search engines like Google.

Have a strong email marketing campaign

What you might not have realized is that email marketing is still one of the strongest methods of marketing that there is for businesses in all industries. This is because email marketing is a great way to get your product in front of your audience and make them aware of your brand as well as the services that you have to offer.

A great email campaign would include things like any discounts or coupons that you could provide, specials that you are running, or any other type of incentive to get the recipient of those emails to use your business. There are few portions of a campaign that can be as successful as a strong email marketing campaign.

The key here is to appeal to both current and prospective customers. Running reward campaigns for current customers and a discount for prospective customers is a great way to entice those customers to buy your product or use your services.

Create call-to-actions (CTA)

The key to any good content, whether it is through your website or any kind of campaign, is to have a call-to-action. This is what tells your customers that they need to use your business for a given reason. Not only that, having a CTA on your website adds interest to your website.

When you implement CTAs on your website, you can give that visitor incentive to click on the button, the link, or image. This works for you because you sell a product or at the very least get important information about your prospective customers.

A good call-to-action can also raise a sense of urgency in your prospective customers, urging them to use your product or service.

Social Media Campaigns

One of the most powerful aspects of marketing on the internet is the use of social media. Social media is a massive platform that has a litany of uses and businesses are only just beginning to tap into the potential that it offers in terms of building their customer base.

Facebook, Twitter, and Instagram all reach hundreds of millions of users on a daily basis. Understanding how to best use them can make a huge difference in the way that can drastically affect a business. Understanding the right way to utilize each is the key.

Facebook is a great place for gathering customer feedback and reviews. When you create a Facebook business page, this is a great source of information for your current and prospective information. They can find your contact information, photographs from jobs you’ve completed or products you offer, and reviews from other users. It is a great, multi-faceted source of information for customers.

Twitter is fantastic for direct interaction with your audience as well as driving traffic to your website through the use of links. The direct interaction is key because users can make you aware of the issues that may be occurring in your business, allowing you to get a lead on correcting them.

Instagram, meanwhile, is a combination of the three. You can interact with customers, use hashtags to track your business, and show photos from job sites or of your products. Making effective use of these three mediums is a great way to establish an effective marketing campaign.

Get customer reviews

Perhaps the most important aspect of a marketing campaign is to show your audience that you are to be trusted and that your business is reputable. Gaining that trust with your audience is perhaps the biggest hurdle to overcome as a business in any industry.

Customer reviews are the quickest way to establish legitimacy and trustworthiness with your audience base. There are a couple of keys here. Featuring your reviews in an easily accessible place leaves your audience with valuable feedback on your company.

It is important to not hide or ignore negative feedback. Address it, along with all positive comments, to show that you care about the experience that each customer has and that you are listening to what customers have to say. This will show that your company is more accessible and cares about the overall experience of the customer.

Also, don’t limit yourself to reviews left on your own website. Create and showcase profiles on other review sites like Yelp, Google, and others. This gives you diversity when it comes to showcasing what customers have had to say about you, and it furthers your legitimacy.

Establish local partnerships

When running a business, it can often feel like an “us versus the world” kind of situation, but that is not always the case. In your industry, sure, it’s you against everyone but partnering up with local businesses that are relevant to yours can be highly beneficial.

For instance, if you run a contractor business, it might be beneficial to partner up with a local hardware store. Run a program where they get a certain percentage off at the store for using your business and vice versa. This can help drive traffic to each other’s businesses and raise awareness as well.

Make use of forms

While converting prospects is essential, getting those contractor leads that turn into conversions is just as important to the process. Getting information from your customers is essential to growing a business, and you have to have effective ways to capture information.

One great way to do this is to make use of the front page of your website. A prospective customer who is potentially interested in using your business would go to your website to learn more about your company. While there, they could fill out a form with their information. This is great because you can follow up with them later to gauge their interest or push them from prospective customers to actual customers.

As you can see, there are a plethora of different marketing strategies that you can use to make your contractor business earn leads more effectively and turn those leads into actual sales. Getting the attention of your audience is difficult, but when you have the proper marketing campaign, it can really make your business stand out.

The key is to implement a few different strategies and see which ones work best. Then, you can put an emphasis on those and make the tweaks necessary to the other campaigns until you find a sweet spot and your business begins to buzz.

How General Contractors Can Use Social Media in 2021

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Social Media is a term that you may or may not have heard a lot of lately as a general contractor. It might seem like it is outside the realm of your business and what it is you are trying to do as a business owner. Well, you need to make certain that it is at the top of the list when it comes to ways to reach your customers.

That’s right, social media is arguably the best and quickest way to reach potential and current customers, drive traffic to your website, and help grow the number of leads and conversions that your company sees. Simply put it is one of the most essential marketing tools that any business, let alone general contracting, can have.

Knowing how to properly use social media to your business’s advantage is the key, however. Simply being on social media is not enough, you have to know how to properly use it and make it work for you and your business. When you understand how to do this, your business can and should see substantial growth over time so long as you are consistent and persistent with your methods.

So, how can you, a general contractor, use social media to help grow your business? Here are a few helpful tips that you should be following to get your business growing.

The impact of social media on business

Simply saying that social media has an impact is too generalized; knowing the benefits is the key to understanding just what is at stake when using social media.  Here are just a few of the impacts that can be felt by your business when using the right social media avenues.

  • Increase awareness of your brand and develop loyalty
  • Gain insight into your customers and what they are looking for
  • Run targeted ads that generate real-time results
  • Provide the kind of customer experiences that generate conversation
  • Increase the rate at which your business converts leads
  • Get an insight into what your competitors are doing to generate leads and business
  • Increase the amount of traffic that gets driven to your website and improves your search ranking
  • Allows your company to share content not only faster but easier as well
  • You can geotarget your content to hit specific areas
  • Build relationships with current and potential customers

Facebook is alive and well

Despite what you may have heard, Facebook is not dying, and it is still definitely a viable source of business leads for any kind of business under the sun. Knowing how to properly utilize Facebook is the key here. Simply posting to your personal Facebook won’t amount to much.

The first key is to create a business page for your business. Make sure that you fill out all the pertinent information about your company; it will actually help your company become easier to find when it comes to search engine rankings. Whenever customers can find your business easily, that means you stand a better chance of getting more leads and, eventually, conversions.

Using Facebook Live is a great tool as well. Run Q&As or DIY sessions on your Facebook Live to attract viewers to your page. When they see what services you offer, they are more likely to develop a little of trust in your business that might have not been there previously. And when you can develop that trust, you have won the first battle in getting those new customers to use your business.

Twitter allows for direct interaction

One way to make sure that your clientele continues to grow is through personal interaction. Obviously, this has to be professional – you don’t want to be fighting with people online – but when you do this, you develop trust and personability with your audience.

Twitter is a fantastic way to drive traffic to your website. Share out links, interact with people through the medium, and always try to direct them back to your website. After all, if you don’t direct them there, they are likely to visit your website to get a better idea of your company anyway. You may as well do what you can to direct them there yourself.

Twitter is also a great avenue to share things like coupons and deals. Tweeting out about a deal using the appropriate hashtag can garner new eyeballs to your company. A potential customer who may have been on the face could see a deal that you are offering and take the leap towards using your company.

The key here is to be consistent in your tweeting and with your interactions with your audience. If you stagnate or fall off in your tweet consistency, your audience will assume what you have to say is not that important and will likely forget that your company exists.

Instagram is what’s “hot”

Instagram may seem limited in its capabilities, but it is one of the most essential forms of social media going today. This is because it is one of the hottest forms of social media and its reach is growing by the day. Taking advantage of the sheer number of users is important. So is understanding how to reach those users.

Much like Twitter, the key is to make sure that you have the appropriate hashtags employed. This will allow users to successfully search for your business without having to jump through complicated hoops to do so. The key to anything is to make it easy for your potential customers to find you; if they have to go through any amount of effort, they probably won’t. Make it so easy that they don’t have to think about it.

For a general contractor, Instagram is a great place to show off pictures from job sites. Put up a few before and after photos to show the quality of work that your company can offer. If potential customers can actually see what it is you do and the kind of work that you can offer, that can help sway them. Simply saying you are great is one thing; showing them the kind of work that you bring to the table is another entirely.

Use the rule of thirds

It is important to remember that you are not looking to make a sale online, you are looking to engage your audience and build relationships. Then, after the conversation has begun about the service or the product, can the talk of sales begin.

The rule of thirds is pretty simple, but it is an effective one to remember as a business using social media. The rule of thirds goes as such:

  • One-third of content should be used as a way to share ideas from leaders in the industry;
  • One-third of content should be generated for personal interactions; and
  • One-third of social content should be used to convert leads into sales and promote the business itself.

When you do this, you should find the balance that your company needs to begin seeing more leads and to turn those leads into actual sales that can go towards the bottom line of your business. This isn’t a hard and fast rule, but it is a pretty good rule of thumb to go by.

Generate brand awareness and trust

Regardless of the business that you own and operate, one of the most important things that you attempt to do is to build trust and recognition in your brand. When you can get people to associate your business with specific situations and services, that is brand awareness and recognition.

More importantly, you should be looking to develop brand loyalty as well. Having customers who will think only of your business for their needs is a huge battle to win in the world of social media marketing. If you can get those customers to think about your business before anything else, you have won the ultimate prize.

Social media can also help you develop legitimacy in your company. If you are a smaller company, your audience may not be aware of who you are and what you can do. And when a customer doesn’t know anything about a business, they are likely to keep that business at arm’s length. What they are familiar with is what they trust and that is no different for business.

Using each of these social media platforms to develop trust and build education is an important step in the social media process. Use real pictures of your staff and the jobs that you perform. Also, make sure that you provide both your real name and contact info; companies who draw red flags will often omit important information. If you omit information, even accidentally, it raises red flags with potential customers.

Using social media to further develop your business’ brand and to generate contractor leads and convert them is essential to the growth of your business. Take these steps, and you can ensure that your business will find steady growth.

Posted: | Updated: May 28, 2021 | Categories: Social Media

17 Contractor Advertising Ideas To Consider in 2022

Contractor Advertising Ideas (Blog Cover)

This might sound like the most obvious thing in the world, but generating leads and converting those leads into sales is the most essential portion of your business. Those leads, which then turn into sales, are how you generate revenue for your business. That’s why contractor advertising ideas are so critical.

Reaching your audience and generating those leads is where it gets a little less obvious. What might work for one business or industry might not work for your business. It is important to find the marketing methods that work best for your business so that you can gradually grow things to the point that you see steady growth.

If you don’t feel like your business is growing – and there has been a recent study that less than half of businesses that are in the construction and contracting industries are actually showing growth – then you need to take charge of your marketing campaign and grow the number of leads for contractors that you develop.

The key is to find those marketing ideas that can benefit your business specifically and develop the kind of leads that will eventually lead to sales. Here are 17 contractor advertising ideas for contractors to consider going into 2023.

1) Make your website efficient and mobile-friendly

Your contractor website is perhaps the most essential tool in your arsenal. This is the very first impression that your prospective customers will see about your website and it needs to set the tone. Most of all, it needs to be efficient and fast and it HAS to be mobile-friendly.

Over 60% of consumers will use a company’s website as a way to both find and engage with the business, and 30% of consumers won’t even consider a business that doesn’t have a website. More importantly, some things have to be there on your website if you want your audience to consider you for their needs.

It has to be fast since the average customer expects a web page to have loaded in three seconds or fewer. It has to be functional, meaning it has to have optimized images and tags. And most importantly, it has to be mobile-friendly. Of all the U.S. online traffic, 57% of that traffic comes from tablets and smartphones.

Your website is a huge weapon or can be a hindrance to your business. Make it the first impression that you want to project.

2) Your SEO is just as important

Just because you have a website doesn’t mean that it will generate the leads that you need. What you need to do is to make sure that your contractor SEO and local SEO tools are as good as they can and should be. After all, people need to be able to find your services as easily as possible, and if you have bad SEO, that can be a struggle.

When you optimize your SEO, you can help your company to define the target area for your services, reach a larger audience that could become potential customers, drive your leads to specific services thanks to targeted keyword strategies, and you can improve the quality of the leads that you get from those individuals who are finding your company online.

Optimize your SEO rankings so that you can appear higher on search engine rankings and be seen by more prospective customers than ever before.

contractor advertising

Local SEO allows contractors to appear on Google’s Local Map 3-Pack via a Google Business Profile.

3) Pay-per-click delivers results

What is a pay-per-click ad? Essentially, these PPC ads allow contractors to be found on the first page of a Google search immediately. If you are looking to get fast results, it is a great way to get control over your company’s relevance and visibility online.

Essentially, you can see ads for your company each time that a user searches through Google, they will see your company. And even better, you only pay for those advertisements when they click on them. That is a win-win. You get the visibility that your company needs, and you only have to pay for it when those ads actually get clicked.

This is a great way to keep your company relevant to local searches and will increase the probability of those searchers clicking on your ad to find out more about your company.

4) Rank in Google’s local pack

What you might not have realized is that when you search for a service with “local intent,” an image of a map will appear below the PPC ad that shows a couple of different company listings. You can support your digital marketing effort by ensuring that your heading tags are optimized.

Another thing to do is to make sure that you are using listings or local directories. Things like Superpages, HomeAdvisor, eLocal, Yellowpages, BBB, Yelp, and so many more directories make it so that customers can find you and that they can find out a variety of things about you.

When you rank in the Google local pack, you increase the odds of being seen when a local search takes place and increases the odds of turning a potential lead into a sale. This is an incredibly useful tool to grow your business’s presence in your community.

5) Leverage email marketing

This makes sense to anyone who is familiar with the fact that our world is almost entirely technology-based. But what you might not realize is that you can leverage your email marketing campaign to build those leads that you need to develop sales that are imperative to your company.

Email marketing allows you to keep in touch with and nurture those unclosed prospects. Not only that, an email marketing campaign is a great way to follow up with repeat customers because repeat customers are an essential portion of any business.

Your email marketing campaign can help you generate more sales by allowing you to advertise any specials that you might have going on, push coupons, and share exclusive rebates; it allows you to improve your brand awareness and helps you keep in touch with your prospective customers.

Simply put your email marketing campaign is a fantastic way to stay in touch with repeat customers and to stay in the consciousness of potential customers. Best of all, you can tweak your email campaign as you want and dictate how often you push these emails out.

6) Social Media supports it all

Social media is all about engaging with your audience and existing customers. Best of all, there are so many different social media avenues to explore. It used to be that Facebook was the only game in town; now, it is just one of many.

Still, using the big three (Facebook, Twitter, Instagram) is almost essential in digital marketing these days. You need to be able to interact with your audience as well as potential customers. Most of all, social media is an excellent avenue to promote specials, sales, coupons, and anything else that you want your customer base to be aware of.

Social media isn’t meant to produce overnight results but can result in consistent and steady differences in your overall marketing and ability to turn leads into sales. Get those profiles created so that you can begin that all-important interaction as soon as possible and grow your online presence.

7) Video marketing is growing

One thing that separates good digital marketers from average ones is the implementation of videos into their marketing campaigns. Videos are the best way to build authority for a website, and you can actually have a 2.1% higher conversion rate than your competitors if you use video.

Simply put, video marketing can help you to establish your brand and the personality you want to display, increase your overall online engagement, and convey the differences between yourself and your competitors. It also helps keep the attention of your visitors in a world where attention spans are shorter than ever.

Incredibly, having a video on your landing page can actually increase your conversion rates by a whopping 80%. It’s hard to ask for better conversion rates than the ones provided by videos, and they are essential for your website marketing.

8) Implement analytics and tracking

All of these are great ideas to implement, but what good are they if you can’t track the results? There would be no way for you to know what is working and when without proper analytics and tracking in place. You would simply be floating in the dark without knowing what your business is doing.

With the right tracking and analytics, you can see specifically where you are having the most success converting leads into sales and where you need the most help. This allows you to push what’s working and tweak what isn’t. That kind of information is invaluable to a company in any industry.

Make sure that your website has a quality tracking and analytics package so that you can see the differences and make the adjustments that you need to keep your business growing steadily where others might stifle and falter without those tools.

9) Make past clients feel special

While you definitely want to work to develop leads for new customers, one thing that you absolutely cannot do is forget about the customers that have come to appreciate your services. Repeat customers are one of the most important aspects of any business, and making sure that those customers continue to use your services should be one of your priorities.

For this reason, you should take the necessary steps to make your current client base feel special and important. And really, it doesn’t take much at all to do this. You can make them feel appreciated by making special offers or by creating email marketing campaigns specifically for that audience.

Most of all, follow up with those previous clients. See how their services worked for them in the months since they were rendered, and you will make them feel like they are truly important to your business.

10) Facebook demographics

One of the cool tools that Facebook offers is that they have specific demographics that allow you as a business to refine your marketing aim. Perhaps your company wants to appeal to homeowners and families that are in their late 30s or early 40s.

With Facebook demographics, you can target your ads to those markets specifically, putting your marketing dollars to a very specific use. Marketing can be expensive when you try to aim it at everyone instead of focusing on the markets that you know will serve you best.

11) Direct Mail is still important

What you might not realize is that direct mail is not dead. It is one of the only guaranteed vehicles to deliver your message that there is. The key here is to stay within your service area; this way, you aren’t wasting money on areas that you might not cover, and you can ensure that the people in those areas are aware of your business.

It has actually been proven that direct mail marketing results in more conversions than email marketing simply because those pieces of marketing wind up directly in the hands of prospective customers as opposed to emails that could be ignored or wind up in junk mail folders.

12) Yard signs

Another great way to advertise your business is to leave signs in customers’ yards where jobs have been successfully completed. Obviously, make sure that you check with the customer first before just sticking a sign in their yard, but if they are okay with it, this is a fantastic way for neighbors in that community to see that your business performed a task for that neighbor and that it was done so satisfactorily that they are letting you advertise on their lawn.

This is a simple, relatively cheap, and effective way to grow your business in that community. It is a word-of-mouth campaign of sorts, though the proverbial mouth is more a sign than anything else.

13) Host a seminar

This can alternatively be accomplished with something of a DIY blog on your website, but the difference here is that you can interact with customers on a face-to-face basis. Hosting a seminar will give these customers a bit of free DIY knowledge and will put them right in front of you so that you can show them what your business is all about.

Any chance that you can get face-to-face with a lead or prospective customer is an excellent opportunity that you may not have had otherwise. Make the most of this opportunity and develop a bit of brand trust by hosting a seminar.

14) Make strategic partnerships

Obviously, making partnerships within your industry is not the best idea because you are competing with those companies for the same revenue dollars. But what could be beneficial is to partner up with a business in your community that might also benefit from working with you?

For contractors, it might be a great idea to pair with a local hardware store. The idea is that if customers use your service, they get a discount on their purchases at the hardware store. Conversely, the store could run a special that encourages customers to utilize your business.

If possible, you might also want to consider sharing helpful information between businesses in the community. This will be difficult with any competitors within your industry, but what might be highly beneficial is to get together with other business owners in your area and discuss the things that have worked for each of them. This can give your business and others like yours an idea of how to better appeal to those within the surrounding communities.

Businesses that are able to help one another share the tools that have resulted in success and can help other businesses in the area find the growth that they have been looking for. Not all businesses will be willing to share information like that, but it can be beneficial to all those who do decide to share information.

The right partnership can mean mutual benefit for each and can be something that gives an extra boost to each side of the partnership.

15) Volunteer within the community

One of the most important things about developing brand recognition is building trust between your company and prospective customers that may not have used your services before. A great way to do this is to partake in a community project or to volunteer.

When you do this, you attach your business’s name to positive press, and that is always a good thing for developing a brand.

16) Have an active blog

This goes back to making your website work for you as an essential tool in developing and converting leads. When you have a blog on your website that has helpful and informative topics, you make prospective customers feel like they are getting something for free and give them a reason to come back to your website.

The more that you can get those prospective leads to visit your website, the more likely you are to develop those leads and turn them into sales that will boost your revenue.

17) Use DataPins

DataPins is a Local SEO and Social Proof software that allows contractors to prove their work in service areas and service types. Many contractors struggle to rank in nearby cities even though they perform lots of jobs in those areas. DataPins produce geo-coordinates within schema markup to prove to Google and users that you really work in a specific area. As a result, you can rank and convert more customers online.

DataPins also automates the reputation management process for contractors by sending automated review requests through email and text. For those unaware, reputation management is a form of advertising in 2022. When prospects read favorable reviews about your business on Google and Yelp, they are more likely to invest in your services.

Posted: | Updated: Jul 22, 2022 | Categories: Advertising