What is Patio Contractor SEO?
Patio contractor SEO is the process of optimizing a patio contractor business for online search engines. It involves on-page SEO changes to the business website, like title tag and meta description optimization, and changes to the company’s local business listings, especially Google Business Profile.
7 Ways SEO Can Help Patio Contractors
For businesses like patio contractors, there can be a fine line between success and failure.
Standing out among the litany of competitors is the key to becoming viable and successful in that industry in a given area.
SEO is the most affordable and profitable method to grow a patio contracting business in 2024.
Blow, Contractor Webmasters outlines seven proven benefits of SEO for patio contractors.
1) Increase Brand Awareness
When your company’s name keeps on appearing in search results for contractors, you build brand awareness with those searching for that industry in a given area.
When potential customers automatically think of your business in that industry, you are already a step ahead of the game, thanks to superior brand recognition and awareness of your business.
2) Lower Marketing Costs
Though SEO is not free, physical marketing and commercial/radio ad costs are far higher. Pre-digital, businesses had to consistently pay for new spots in newspapers, radio, or television.
With SEO, you can spend far less overall because your investment increases its returns over time. When you properly optimize your website and build authority, you increase your website’s overall visibility and brand awareness. This can lead to sustainable results without a need to continually increase investment.
3) Gain a Competitive Advantage
Large firms traditionally outperform smaller businesses because of larger budgets and more resources.
However, with a proper SEO strategy, your site can outrank those big companies.
SEO allows you to not only compete with the big boys in the industry but also outrank these major players regularly on organic search and Google Maps.
4) Earn More Revenue
Regardless of the investment, every business wants to see a return on investment. SEO won’t deliver the immediate returns that we all want as it is a long-term strategy, but it does deliver.
Studies have shown several hundred percent increases in SEO campaign goals when done optimally.
SEO strategies drive clicks to your website. While not all clicks convert into leads or sales, it becomes a simple numbers game for conversions. Paying for those clicks via Google Ads is much less profitable.
5) Attract Quality Traffic
Perhaps the biggest advantage of SEO is its inbound traffic quality. Instead of traditional outbound marketing channels that annoy consumers and reflect poorly on your brand, inbound marketing empowers your future customers to seek out your services.
Inbound marketing is far less intrusive and yields a considerably higher conversion rate. Meanwhile, it helps establish goodwill for your brand rather than disdain from the customers you’ve annoyed.
6) Eliminate Ad Spend
While pay-per-click ad campaigns have a place within the marketing ecosystem, a quality SEO campaign allows businesses to limit their usage. PPC campaigns are costly, and continuous advertising is the fastest way to Chapter 7 Bankruptcy.
SEO generates relevant content that establishes your business and website as an authority. Once your website reaches that status, paying for Google Ads (PPC) becomes an expense you can cut from your finances.
7) Improve Public Relations (PR)
SEO contributes to a robust PR campaign for your business. By creating strategic content (i.e., studies and data-driven insights), prominent industry publications may mention or link to your website.
Links from authoritative websites (especially respected news sources) boost your SEO rankings faster than any other method. Higher rankings drive more people to your website, resulting in more sales.
Final Thoughts on SEO for Patio Contractors
As you browse through Facebook and Instagram, you may come across ads from self-proclaimed gurus promising massive ROIs through paid advertising campaigns or email marketing.
While these channels can work in rare cases, studies prove that SEO is the most profitable marketing channel for patio contractors.
By investing in a sustainable, long-term marketing asset, patio contractors reap the rewards of SEO for years and decades after its initial implementation.