What is Patio Contractor SEO?
Patio contractor SEO is the process of optimizing a patio contractor business for online search engines. It involves on-page SEO changes to the business website, like title tag and meta description optimization, as well as changes to the company’s local business listings, especially Google My Business.
8 Ways SEO Can Help Patio Contractors
For businesses like patio contractors, there can be such a fine line between success and failure. This is due to the niche of the market itself but also the number of competitors that exist in a given area. Being able to stand out among the litany of competitors is the key to becoming viable and successful in that industry in a given area.
But marketing has changed substantially even over the last decade. It used to be a universal truth that marketing materials – ads in newspapers and magazines, radio spots, commercials – were the only way of advertising to your audience.
Now, digital marketing has changed the way that marketing is done. Marketing is now almost primarily done in a digital format for a few reasons. It is quicker and easier than ever to generate digital marketing materials. It is also far easier to make customizations and changes to those marketing materials than if you make physical marketing materials.
One of the most important aspects of digital marketing has to do with SEO (search engine optimization) for your website. When you optimize your website, your contractor business will see a litany of benefits that will turn your business into a success.
1) Increase Brand Awareness
One of the most important aspects of any form of marketing is ensuring that there is brand awareness generated with your target audience. To put it simply you want your audience to associate that service or product with your business.
When your company’s name keeps on appearing in search results for contractors, you build brand awareness with those searching for that industry in a given area. When potential customers automatically think of your business in that industry, you are already a step ahead of the game thanks to superior brand recognition and awareness of your business.
2) Lower Marketing Costs
Though SEO is not free – at least not good, consistent SEO, anyway – the aforementioned physical marketing and commercial/radio ad costs were far higher. This was especially true considering you had to consistently pay for new spots in newspapers, on the radio, or on television.
With SEO, you can spend far less overall because your efforts build up over time. When you properly optimize your website and build authority, you increase the overall visibility of your website and also build that aforementioned brand awareness. This can lead to greater results without additional costs over a long period of time.
3) Gain a Competitive Advantage
When it comes to traditional marketing tactics, a large firm will always outperform smaller businesses because they have larger budgets and can implement those expensive changes or shifts in direction whenever they want.
But with a proper SEO strategy, your site can actually outrank those big companies if you are doing it properly. The higher you are in the rankings, the more clicks that you get. This allows you to not only compete with the big boys in the industry, but you can actually outrank these major players on a regular basis and stay competitive.
4) Earn More Revenue
Regardless of the investment, every business wants to see a return on investment. SEO won’t deliver the immediate returns that we all want as it is a long-term strategy, but it does deliver. There have been studies that have shown several hundred percent increases in SEO campaign goals when done optimally.
This is because SEO strategies are about driving clicks to your website. Not all of those clicks will result in sales, but there is a greater chance of gathering sales when those extra eyeballs are on your business or website. That’s a big win for SEO.
5) Attract Quality Traffic
Perhaps the biggest advantage of SEO is that is an inbound marketing strategy. This means that, instead of traditional outbound marketing channels where you have to reach out to the customer whether they want to hear from you or not, inbound means that your audience can find you.
Inbound marketing is far less intrusive to the audience. Not only that, since they are seeking you out, there is a far greater chance that they are looking to spend money with your business. This is an advantage in and of itself and an avenue that can’t be overrated.
6) Eliminate Ad Spend
While pay-per-click ad campaigns have definitely shown their value to businesses across the web, the thing about a quality SEO campaign is that you don’t have to have an ad campaign. Those campaigns can be costly to run, especially if you don’t know what you are doing.
With SEO, you are generating relevant content that establishes your business and website as an authority. This means that your audience is more likely to keep coming to your website to at the very least see that relevant content. SEO can pay off without the cost of PPC ads.
7) Improve Public Relations (PR)
While it might not initially seem like it, SEO shares a similar strategy to that of a good PR campaign: finding a way to get influencers and prominent industry publications to talk about your company.
With the right SEO campaign, you can achieve just these things. Producing consistent, quality content that is both relevant and informative can go a long way towards establishing your business as an authority. This drives your audience to your website; the more clicks you get, the more likely you are to convert those into sales.
8) Get More Clicks For Less Money
Again, PPC ads are a valuable form of digital marketing, it is just that they can be costly if you are not using them properly. But with SEO for patio contractors, you can actually get more clicks than a traditional PPC campaign if done properly.
This again boils down to optimizing your website to be an authority in the industry. Some users tend to be automatically turned off by ads and will ignore them even if they are relevant to their needs. SEO pushes relevant and informative material that your audience values.