You may think that social media is irrelevant to you as a foundation repair contractor, but nothing could be further from the truth. In reality, your competition is already leveraging social media to gain more customers and establish themselves as an authority in the industry. So the question you need to ask yourself is, “why aren’t I?”
If you do already have your foundation repair company set up on social media, the question becomes, “am I getting all I could be getting out of my social media presence?” It’s a valid question because social media can do a lot to help you reach out to customers and present your company and services in an attractive light.
Whether you are just starting with foundation repair social media or want to fine-tune the campaign, the following post will be of particular interest. Of course, you can always reach out to us here at Contractor Webmasters directly to get immediate help with your social media marketing campaign.
#1 – The Basics
For those of you just starting with foundation repair, social media should be as expansive as possible. While the industry critically acclaimed Facebook and LinkedIn as the most effective social media platforms for professionals in the construction industry, you shouldn’t ignore other platforms like Instagram and TikTok.
If you are trying to reach the millennial market which, consists of many first-time homebuyers with lots of questions, Facebook and Instagram may be your best bets. 59% of all Millennials are Instagram users, and Facebook still dominates millennial social media usage.
Choosing your platforms when you start with foundation repair social media is necessary but try to cover as many bases as possible. Remember that you should be posting fresh content every week, so don’t take on more than you can handle. If you find yourself overwhelmed with 3 Facebook posts a week, don’t try to be present on every social media outlet. Remember that quality vastly outweighs quantity when it comes to social media marketing.
Also, make sure that your staff is following all your social media accounts. Social proof is still a commodity, and you should tap into your built-in audience to get the ball rolling in terms of followers.
#2 – Find a Schedule that Works
Speaking of posting frequency, how often should you be posting on social media for optimal engagement? That depends on the platform and how many followers you have. Studies have shown that companies with a relatively small amount of followers don’t do well when they frequently post, while companies with 13k+ followers drive engagement with multiple posts per day.
In general, though, you should be publishing at least 3 Facebook posts per week with a maximum of 5 per week. Your Twitter account should see at least three new posts a day, while your Instagram and LinkedIn accounts should get one new post per day.
Of course, if you cannot come up with quality content to share that frequently, it’s better to tune the frequency down to a level that works for you. Try coming up with a posting schedule for yourself and your team. Start with Facebook and aim for three new posts a week. You can develop post ideas at the beginning of each week and implement them throughout the week. Once you get into a rhythm, you will find it easier to keep up with a schedule.
#3 – Post Ideas
Quality content is the name of the game. Many contractors struggle with ideas for social media posts. In reality, though, there is a wealth of quality social media content available to you as a foundation repair contractor. Here are some social media post ideas to get your creative juices flowing:
Before and After Pictures
Pictures are always a go-to when you can’t come up with engaging topics. Before and after photos of projects are always a good idea for the construction industry. Snap quality photos of a job site or damaged foundation before you begin and then another afterward. People are always interested in the distinction between the finished job and the initial problem.
How-to videos and posts are also viral. Of course, it would be folly to teach people how to repair a foundation, but you could compose posts about maintaining a foundation the right way.
Are there exemplary people within your organization? Do one or more of your employees have an incredible story to tell? Have you or anyone on your team ever overcome daunting odds? Consider your team a source for human interest posts.
Your customers are also a good source for quality social media posts. Share their stories and how you may have helped them. By showcasing existing clients, you can generate even more high-quality foundation repair leads in 2021.
#4 – Reach Out to the Influencers
Take a look at successful social media users in your industry. Follow them and engage with them. Creating relationships is a great way to start conversations with the most visible figures on social media within your industry. As they begin to engage with your brand, it will shed some light on your own company.
Connecting with social media influencers may gain you some followers – including the influencers themselves. Remember that it’s all about exposure, so don’t be afraid to be active in the conversations of the most popular social media figures’ posts.
Visibility in the digital age is essential. With the endless stream of information available on the internet, visibility becomes a commodity. Foundation repair social media is vital to online visibility, but it’s not the end all be all.
Here at Contractor Webmasters, we can help you launch a successful social media campaign, but we can also increase your company’s visibility through other proven means like local SEO for foundation repair specialists. Our job is to get you noticed by more of your target market, so let us do that for you today!