Author Archives: Author

Will Google’s Unconfirmed February 2020 Update Impact Contractors?

Google February 2020 Update Cover

According to industry experts, Google has been making frequent updates to their algorithm in the last month. As a small business owner, you may be wondering what that means for your contractor SEO strategy and whether you have the processes in place to continue generating online leads after February.

Those changes, which are largely unannounced and never have a direct “fix” to them, can have substantial impacts across the web and on a variety of industries. Unfortunately, it is up to those websites affected to figure out what changes occurred and how to combat them.

And as of this past weekend, it seems that Google has pushed out some sort of ranking algorithm change that has resulted in a large shift in the rankings of many websites. While it is uncertain on just what this February 2020 update has done, Google has not yet commented on the speculation surrounding this update nor has it even confirmed that the update occurred.

Google is Always Changing

Much like the February 2020 update, Google’s search results are constantly changing. This means that new pages are coming into the index, new signals get refreshed, and that Google makes literally thousands of changes each year.

This is common knowledge and something that the only SEO community has been dealing with for a long, long time. Still, it is not that often that the community sees such a big spike in both the rank checking tools and the SEO community chatter.

To say that Google’s February 2020 update has a substantial impact that we have yet to understand would be putting it lightly. While it will eventually be realized what these changes were and how they impact websites, it is a bit like feeling around in the dark at this point for many websites.

Rank Checking Tools

According to some of the most popular rank checking tools, there have been substantial changes. It is important to note that the tool providers have stated that they don’t count the featured snippet deduplication or user interface change with their rank changes.

While there are those that suspect that these changes are the result of these tools showing ranking fluctuations, it doesn’t seem as though that is accurate at this time. Essentially, most of these tracking tools are registering “off the charts.”

This doesn’t necessarily mean that the changes were good or bad, but there are a substantial number of websites that were impacted according to these tools.

Some Main Points of Major Reports

After Sunday, February 9th, the rumors of a big February 2020 update began to circulate, speculating that there were “really big, maybe even massive” changes that were taking place within Google’s search results.

Since then, more reports have emerged and there are a few points worth noting when it comes to this update:

  • The Update is not officially confirmed by Google yet.
  • The update has effects on many niches and websites that have very different profiles. This means that there is no clear pattern of websites that have been impacted by the update.
  • There are some sites that are losing and then simultaneously gaining traffic. This is a definite sign of possible Google testing.
  • There is some speculation, though it isn’t exactly solid, as to whether these fluctuations being observed are connected to layout or HTML changes in the SERPs.
  • The update has clearly not had affected everyone yet though that could change in short order.

The Problem with Updates and Google’s Communication

Since the Core Update back in March 2019, Google has made it a practice to announce or even pre-announce major updates to their core algorithms. The communication policy was introduced as an attempt to increase transparency as well as prevent some speculation from spreading.

Still, there have been plenty of times since then that Google has not provided consistent communication. This was evident in the November 2019 update, which didn’t have any pre-announcement and was only acknowledged by Google after numerous SEOs had been affected in the rankings.

Whether we like it or not, what Google discloses is up to them and it is up to us to fill in the gaps. When there are updates with no communication, as seems to be the case with the February 2020 update, it is up to users to determine where the biggest SEO ranking changes have occurred.

Even when Google does acknowledge that a change may have been made, it is vague at best. Google even commented long after the November 2019 update by saying “we do updates all the time.” I would suggest rereading our general advice about this.”

That is not much as to what the update was, how it impacts websites across the net and what changes need to be made to improve the affected SEO rankings. This can lead to frustration for users in determining where the biggest changes have taken place.

What Contractors Should Do About The February 2020 Update

The best idea for finding out what changes have been made is to wait for the SEO community to figure it out. Sure, being patient is not always easy but unless Google is transparent about their updates, there is no other way to know what has happened.

Google posts updates at times through their Search Liaison account on Twitter, but other than that, it can be like feeling around in the dark when it comes to their algorithm updates. And with the impact it can have on the SEO rankings of websites, it carries serious implications with it.

Keeping your ear to the online community and seeing what they uncover is the best course of action for finding out what changes may have taken place and what impact they could have on your website and your business as a whole.

SEO is an ever-evolving tool in the online marketing world and while Google has the aim of providing the most efficient rankings possible, it can be frustrating in the days after the update.

Posted: | Updated: Feb 24, 2020 | Categories: SEO

5 Tips to Create High-Performing Window Treatment Facebook Ads

Window Treatment Facebook Ads Cover

Window treatment is a wide-open market, especially if you can master window treatment SEO and generate high-quality window treatment leads. But to really set yourself apart in the digital marketing space, you should consider investing in Facebook Advertising. After all, Facebook Ads are one of the hottest and most profit-friendly verticals for small business marketing in 2020.

What’s The Deal With Facebook Ads?

Facebook isn’t just a place to keep up with friends and family over a great distance or share the latest political meme that has been dancing in your head all day. For window treatment companies (and many other businesses), it is a place to generate the kind of leads that can make a world of difference for your business.

But window treatment Facebook ads are not as simple as they sound. If they were, any window treatment company out there would be able to use them with no issues and a guide like this wouldn’t exist.

So, how can you create window treatment Facebook ads that benefit your business the most? Here are five helpful tips that will help you create the best window treatment Facebook ads your business has ever used.

Keep in mind that these are suggestions and reaching your target audience is rarely ever purely scientific. Feel free to try a few tweaks on these suggestions that you may find to be a better fit. Let’s get into it.

1) Keep It Simple With Window Treatment Facebook Ads

In order to create a successful window treatment Facebook ad, the key is to be as clear and concise as you can. There are too many ads out there that are far too jumbled in nature and make it unclear what the company can actually offer.

And when it comes to reaching your target audience, you want to be as clear and obvious as you can. Leave no question in the mind of your audience exactly what your window treatment Facebook ads are about.

Getting to the message and getting that message out to the audience is the most consistent way to deliver the kind of ads that not only reach your target audience but result in those all-important conversions that actually make an impact on your bottom line.

2) Make Use of Video

Video is a growing form of advertising for plenty of reasons. It is a way to create unique, informative content that grabs the attention of the user and draws it into the message. And let’s face facts: not everyone likes reading, even if it’s just a few lines.

With a video, you can get as creative as you choose when creating your window treatment Facebook ads. Perhaps you introduce a character or a mascot to truly grab the attention of the customer, making them think of your business when they need window treatments.

Like any quality add, it needs to show people enjoying their home and window treatments to drive home the message. Being able to see others using the product makes window treatment Facebook ads all the more effective.

Not only that, it needs a call to action. No matter what format you are presenting your message, that call to action can be the missing link between a conversion and another missed opportunity. Make sure your call to action is strong and clear to the audience.

3) Incorporate Branded Images

When creating window treatment Facebook ads, using images can be one of the most vital tools that you have. After all, you can describe any scene or piece of work in the greatest of detail but that does not mean that the reader will be able to see it as it is.

With high-quality images, there is no guesswork. Remember though, the images have to be high quality. Anything grainy or distorted is likely to confuse your audience and make them go elsewhere. Not only that, the quality of your images can make a difference in your SEO ranking as well.

Don’t skimp on images when creating your window treatment Facebook ads. In addition to causing damage to your SEO score, they just look cheap and second rate. You always want to display a level of professionalism in all avenues of your business, from top to bottom.

4) Focus on Local Targeting

One of the most important aspects of creating effective window treatment Facebook ads is to ensure that you are targeting the proper local keywords. Hitting broader keywords is fine, but to have the greatest impact, you need to be able to reach the audience in your given service area.

For too long, hitting proper keywords couldn’t be refined and companies from all across the country had to compete with one another. Now, thanks to local SEO, making those window treatment Facebook ads can target your zip code or the several that may be in your service area.

Displaying your brand to your service area helps that area understand what you are about and what services you can offer. Local SEO is a vital factor in any area-specific business and helps to target the local keywords that not only produce leads but generate conversions that lead to actual revenue.

5) Showcase Testimonials and Reviews

Without a doubt, one of the best methods for creating window treatment Facebook ads is to feature positive reviews and quotes from happy customers. The reputation of business means more than just about any form of marketing and can make the difference for a small company.

Think about it: nowadays, everyone is looking to vet the company that they are planning on giving their hard-earned money to. When creating window treatment Facebook ads, showcasing those positive reviews can provide a level of trust between your business and potential customer.

That trust is everything. If a potential customer feels as though they cannot trust your business, they won’t go with you. It’s just that simple. Building that brand trust is imperative for businesses of all sizes and for this reason, reviews and testimonials are essential.

Who more trustworthy a source than someone who has used your business before? This will instill a level of trust in your target audience, provided that your reviews are predominantly positive. Heck, even if there is a negative, that can be a good thing.

A negative here and there not only makes your company seem real, it provides an opportunity for a resolution that shows your customer base that you will go above and beyond.

How to Use SEO to Rank for “Roofer in New York”

SEO for Roofers in New York Blog Cover

SEO is a competitive space in 2020. Local roofers in New York compete on Google to rank for terms like “roofer in new york” or “roofing contractor ny” and other related terms. The goal for each local contractor is to show up on organic results and the local map pack. This is best achieved using a Contractor SEO strategy that involves on-page SEO, local SEO, content writing, web design, and more. Google looks at various signals to determine where a local business will rank on search results.

Roofer in New York Local Map Pack Results

Google’s Local 3-Pack Helps Generate Leads for New York Roofing Companies

Search Engine Optimization Guide for NY Roofing Companies

SEO is one of the most essential aspects of marketing your website online, yet so few really know how to truly implement it. SEO for roofers in New York can be the difference between success and failure for those businesses.

This is where local SEO comes into play. Dominating SEO for roofers in New York is necessary to stand out among competitors, develop leads that are the lifeblood of any business, and bringing in those conversions that can have the biggest impact on the bottom line.

But how can you dominate SEO for roofers in New York? What steps can you make to turn the local SEO game into something that benefits your business and helps you to generate those leads that you need to keep your business buzzing?

Here is a guide to dominating SEO for roofers in New York:

1) Optimize Google My Business

One of the most effective tools out there for SEO for roofers in New York is Google My Business. These listings allow users to get all of the relevant information on businesses in the keyword that they are searching for. These listings can make a huge difference in the ability of a company to generate the leads that they need to continue growing.

The first step is to claim your business on Google My Business. This will establish your business’ presence on the massive search engine completely free of cost. Even better, it also means that your business will show up on Google Maps. Allowing users to find your business during those local searches can make a huge difference when searching.

The key here is to make certain that all of the information you provide is both complete and accurate. Far too many businesses establish their Google My Business listing but don’t provide accurate information.

Doing this not only frustrates the end-user, but it also knocks down your value in the eyes of Google SERPs. Google has the goal of providing the most accurate, relevant information possible to its users and having incomplete information won’t make the cut.

Local NY Roofing GMB

2) Get Regular Reviews

Perhaps the most important aspect of the online presence of any business is the ability to generate reviews. The vast majority of those reviews need to be positive, too, because no one wants to go with a business that has overwhelmingly negative reviews.

Why are those reviews so important? More than anything, customers are looking to verify that the company they are looking into is a trustworthy and reliable option. They don’t want to spend their hard-earned money on a service that won’t provide great results.

It is also important to remember that a few negative reviews are not back-breaking. As a matter of fact, they can be quite helpful to your overall perception in the eyes of customers. A business with 100% positive results doesn’t feel “real” in the eyes of the consumer.

It is those negative results that make your business feel authentic and also provides an opportunity for you to respond in a positive way. Being able to positively respond to those negative reviews shows that your business is willing to go above and beyond to provide a positive experience to the customer.

Amass those reviews any way that you can. Provide an incentive for your past customers to provide reviews because they can have a substantial impact on your SEO ranking as well as how you are viewed by potential customers. To dominate SEO for roofers in New York, this is an absolute must.

New York Roofer Reviews

3) Optimize for Organic Search

The local map pack is great but it is based partially on proximity, which is something you cannot control. If you really want to generate local New York area leads, you will have to show up on organic results in addition to mapping.

Organic SEO involves writing high-quality content within a logical URL website structure. It also requires on-page SEO techniques such as title tag and meta description optimization. Another important on-page SEO tactic is internal linking, which helps users navigate between relevant pages on your website.

Google asks you to write pages that clearly and accurately describe your topic, which is what you must provide in order to rank on organic. Never copy content from another source, and always ensure that it is written by someone with a background in content or roofing.

Keyword research is another critical part of the process since it reveals what your potential customers are searching for. You can use tools like MOZ Keyword Explorer, SEMRush, and UberSuggest to find the search volume for specific phrases. Keep in mind that some keywords are more competitive than others, and will require more work to rank for.

Roofer in NY Organic Results

4) Optimize for Mobile

If you didn’t get the importance of mobile when discussing voice optimization, we will drive home the impact that it has on SEO for roofers in New York and elsewhere. Since 2017, mobile versus desktop trends have shifted starkly to the point where mobile is the favored origination point for searches.

As a result, this means that having a faster mobile site is more important than ever. With mobile searches continuing to grow at an exponential rate, more importance than ever is being placed on having a website optimized for mobile.

There are a few common tips for making certain that your website is optimized for mobile. Things like using bigger fonts to make it easier to read on smaller screens. Using images and copy sparingly since there is less room to work with on those mobile screens.

Perhaps most important is ensuring that your website loads quickly. If it takes longer than 3 seconds to load, the user will likely move on from your website. It might seem unreasonable, but that’s how mobile searching works these days.

Optimize your website for mobile and your position in SEO for roofers in New York should grow exponentially.

Mobile-Friendly New York Roofing Company Site

5) Use Location Pages

If your business has more than one location in a given geographical area, it is essential to have location pages. Not only that, those location pages need to be able to provide a number of informative bits:; store hours, name/address/phone number (NAP), individualized descriptions, promotions, testimonials, parking availability, and Google Maps attached to each location page.

And that’s just the start of it. If you have multiple location pages, you need to create individualized content for each of those unique pages. Repeating content will only serve to harm your overall SERP ranking, so don’t just copy and paste content from page to page.

If you have just one location, as many companies targeting SEO for roofers in New York have, then you definitely need an “About Us” page that focuses on local, relevant information about your business. That about us page can mention projects that you have undertaken in your town or city, information that is relevant to your business and location.

NY Roofer Location Page

6) Designate Pages for Specific Roofing Services

The process of creating a website can be a large and taxing endeavor to undertake. For that reason, it can be completely understandable to want to lump all of your products or services together into one big page. Do. Not. Do this.

It is important to have one page that is dedicated to each of the products or services that you offer. This is because search engines will not see your authority in that area if you lump all of your services together. It lowers your ranking possibilities and hurts your overall SERP.

If you don’t have many individualized products or services but have multiple locations, this is where those location-based pages come in handy. You can provide unique content on each of those pages, improving your overall Google SERP.

New York Roofing Service Page

7) Build Quality Backlinks

Backlinks are essential for SEO for roofers in New York and a litany of other searches for a reason: they help establish your authority within your industry and in the eyes of Google’s SERPs. When your website is authoritative, it checks off one of the major categories that Google uses to determine the most relevant search results.

Being able to establish that authority within your industry is essential because it means that others within the industry will refer back to your website. This can mean generating organic traffic to your website from people who may have been on the fence about your services but still trust your word on relevant topics.

Creating consistent, engaging content is one of the best ways to establish that authority. Talk about questions that your target audience asks on a regular basis and answer them in a comprehensive manner on your website.

Doing this creates a level of authority for your business within the industry and can even garner links from other authorities within the industry. This is beneficial not only in the eyes of the customer but in the eyes of Google’s SERPs as well, resulting in better opportunities to rank on page 1 of their relevant results.

New York Roofing SEO Backlink Profile

Posted: | Updated: Jan 22, 2020 | Categories: SEO

How Do Google Core Updates Impact Contractor Websites?

Google Core Updates Blog Cover

January 2020 sparked discussion around SEO as the latest of the Google core updates was released and rolled out. Although Google makes some type of change to its algorithm on a daily basis, a core update represents a more significant change

It should come as no surprise that Google makes frequent updates to its algorithm. With nearly two trillion searches each year and 20 years under its belt as a search engine, it has to make those updates in order to get the very best out of its search algorithms.

To put some context on it, Google launched more than 3000 changes to its Google Search in just the last year. To say that there will be changes on the horizon for 2020 would be putting it lightly. Still many of these updates are peripheral and something that you might not notice.

But there are major updates known as core updates that make significant and broad changes to the algorithm and systems that Google runs. These core updates can attract major attention because they have a more noticeable effect.

What is a Google core update?

A core update happens whenever Google makes a broad or significant change to its search engine algorithm.  All of these updates have the aim of improving the search experience for users while providing more useful, relevant, and trustworthy content than the previous update.

Google January 2020 Core Update Tweet

Different Core Update Examples

Prior to 2020, you may have noticed some of the more recent Google core updates that were rolled out in 2019. One of which was the March 2019 core update. Google itself never released specific details about the update, but there was industry research that suggested that those sites with low-quality content would see the biggest decrease in both rankings and traffic.

That same study also showed that most of the websites that were affected by that core update worked to improve their overall content and, by proxy, their overall search ranking.

Then there was the June 2019 Core Update. This broad core update was meant to mimic other core updates. Unlike the previous core update, this one didn’t update any of the major categories like the March core update or a previous update that had an impact on site speed.

Google did, however, suggest that users read their 2011 blog post on how to build higher-quality websites in order to better learn to improve their sites for the long haul. Google can be quite vague with their updates at times.

Lastly is the September 2019 Core Update. Those that reported negative impacts from the June 2019 Core Update reported getting increases in both their rankings and traffic when the September 2019 Core Update was released.

Generally speaking, this update was thought to have the biggest impact on healthcare and news sites. The thing to keep in mind is that these updates rarely come with details. Pay attention to industry reports in the wake of an update to learn more about its general impact.

How Can You Tell if a Google Core Update Had a Negative Impact on Your Contractor Website?

It is normal to be worried that a Google core update could have a negative impact on your contractor website. And since they don’t really announce what the update entails, it can be easy to not know what changes have taken place until you begin to see changes.

Decreased Rankings

When Google makes a broad core update, SEOs often look at the search engine results page, also known as SERPs. Your rankings in the SERPs can give you a pretty good insight into whether or not a core update helps or hurt your site.

You will have to monitor the rankings for several days to really get an idea of where things have changed, so don’t expect to see an impact in a single day. Be sure to check your rankings for a variety of keywords, including ones that have different intents.

If you begin to see your rankings tumble over the subsequent days, you can be certain that the latest Google core update has had a negative impact on your website as it stands.

Decreased Traffic

Another thing to keep an eye on in the wake of a Google Core Update is your organic traffic. Should your rankings drop in the search results, you will definitely lose traffic. You could see a dramatic drop in traffic depending on what your before and after rankings are since the first five positions on Google search results generate 68% of all clicks.

Be certain to use your Google Analytics package to analyze your rankings and site traffic. Take a look at your traffic year-over-year to see where the biggest impact is. While you should definitely look at your site-wide traffic, make sure that you take the time to look at the traffic of individual pages as well.

If you have been impacted by the latest core update, there are two things that you can do to help alleviate the issue.

Refer To The Google Quality Rater Guidelines

This details exactly what Google wants and expects from websites, determining Expertise, Authority, and Trustworthiness, also known as E-A-T. If you are uncertain of what to do to improve your rankings and, therefore, your traffic, this is the best bet.

Assess your content

Since content is such a critical part of the SEO rankings, this is one of the first places to start when reevaluating your website for any potential core update dips. Depending on the size of your website, you might want to shift your focus to the more important and valuable pages on your website.

Sometimes, the core updates can have an impact on some of but not all of your content. In an instance like this, take a look at the content that was and wasn’t affected and take note of the differences between the two. This will go a long way towards allowing you to make the necessary adjustments for the new core update.

Evaluate things like the quality of the content, the presentation and production, how comparative it is, and the overall expertise. This will go a long way towards reestablishing your website in the Google search rankings, helping to drive more of that organic traffic back to your website that may have been cut out.

Audit Your Website’s Health With Contractor SEO Services

Posted: | Updated: Jan 20, 2020 | Categories: SEO

6 Tantalizing (Strategies + Tips) To Generate Towing Leads in 2020

Towing Leads Tips Cover

What are Towing Leads?

Towing leads are potential customers who have demonstrated interest in using your tow truck services. Their interest can be made in various forms including phone calls, text messages, email inquiries, and website form fill-outs.

What is Towing Lead Generation?

Tow truck lead generation is the process of attracting those leads so that they contact you for services. Lead generation can take place through a 3rd party platform like a leads broker, or it can be done manually through branded digital marketing efforts.

How Can I Get Free Roadside Assistance Leads?

While there’s really no such thing as “free leads” you can generate exclusive branded leads from your own online assets by using digital marketing techniques. You will still have to pay to host your website but at least you won’t have to pay a 3rd party broker for a shared lead.

Making Sense of Lead Generation for Tow Truck Companies

Small businesses, regardless of their industry or geographical location, have one thing in common: they are all battling for customers. That is why finding the most effective ways to generate business leads is so essential.

Without those leads, you can’t gain the conversions needed to turn those leads into actual dollars for your company. But generating those leads is not as easy as you may have previously thought. Getting in front of your audience is one thing, but attracting their attention is entirely different.

There are more than a few things that you can do to attract the attention of leads in your industry. Not all of those leads will convert, but the ones that do will be directly responsible for the success or failure of your business as a whole.

Follow some of these tactics and you should be able to develop the necessary leads to keep your business surviving and thriving.

1) Create a Lead Generation Website

There are a few truths when it comes to marketing and lead generation and that is that your website is one of the greatest weapons in your arsenal. Your website is arguably the most important asset that you have because it is a direct representation of your business to uncertain customers.

Now more than ever, customers are taking the extra steps to look into a business before actually using them. And where do you think they are going to go first when they have questions about your business? That’s right, your website.

Your website will set the tone for your audience, telling them everything that they need to know about your business before making the decision on whether or not to use your business. By using contractor SEO you can show up on organic search results for common keywords that people search for. When they find you and have a positive experience on your site, they are likely to convert into a lead.

Ensuring that your website is not only properly designed by properly functioning can make a massive difference when it comes to attracting leads to your business. The key is to make everything as easy as possible for potential customers.

Put your contact information everywhere you possibly can and make certain that it is as accurate as possible. A quick way to ensure that someone will never visit your website again is to have inconsistent information that makes it more difficult for them to contact you.

A great website will, at the very least, make it difficult for leads to ignoring your business. At the very best, it will result in more conversions for your business, which will translate into dollars towards your bottom line. And at the end of the day, that bottom line is what is most important for any small business.

2) Run Engaging Promotions

One aspect of any small business is that they need to have promotions in order to get their products and services in front of their target audience.  In order to generate those leads that can become actual sales dollars for the business, they need to be able to get those promotions to their target audience.

But the universal fact for small businesses everywhere is that they do not have an unlimited marketing budget to deal with. That means finding the strategies that will provide the most bang for your marketing buck.

Identifying the marketing strategies that will best promote your business while reaching the largest portion of your target audience is the key to being effective on a particular budget. There are plenty of smart towing marketing ideas out there that can fit this need.

Having an informational website, a strong social media presence, or a blog is a good place to start. You can also attend industry events, speaking engagements, participate in pay per click advertising, and a number of other ventures.

It is also important to find a strategy that is the most effective. You don’t want to pick a promotional strategy, find out it doesn’t work, and then needlessly stick with it. Be smart, be patient, and be willing to make a change. That’s how you stretch those smaller promotional budgets.

3) Understand Your Target Audience

No matter how great your promotional tactics are, they won’t be nearly as effective if you don’t know who it is you are trying to appeal to. This is what is known as your target audience. Generating leads is very difficult if you don’t know who your target audience is.

It is incredibly difficult to reach an audience that has no interest in your products or services, but if you have a target audience in mind, they are much more likely to be interested in what you have to offer. If at all possible, you should research your audience before launching your business.

If you have already gotten your business off the ground, taking some time out to research your target audience and find the ideal customer to appeal to is something that you absolutely have to do in order to find the greatest amount of success for your business.

One thing that you could do is to create a comprehensive marketing plan in order to not only find out who your target audience is but how to appeal to them in the most effective way possible.

4) Run Email Marketing Campaigns

One of the most tried and true methods of marketing is email newsletters and marketing. Email has become one of the most common methods of communication anywhere and has only gone up since smartphones have become such a prevalent part of everyday society.

Email marketing is a great way to follow up and connect with those prospects who might still be on the fence about using your company. You can follow up with these contacts by perhaps offering them more information about your company or a special discount or deal that might entice them to make the jump.

In any event, having direct access via email is a fantastic way to get directly to your audience.  Even being able to remain in their peripheral consciousness is a great way to keep your brand awareness up and to make certain that those contacts are always right on the cusp of becoming a conversion.

Email marketing is also a great way to create repeat sales. Businesses should always, always follow up with current customers to ensure that they stay current customers. Email marketing can be a fantastic way to foster brand loyalty that businesses everywhere hope to cultivate.

Most email marketing campaigns can be done for relatively cheap, making it one of the most effective methods for generating leads for your towing service. Those coupons or deals are a great way to convert someone who may have only heard of your service but not yet taken the leap into actually using it.

5) Establish a Social Media Presence

There is somewhat of a split in opinion when it comes to social media and its impact on business. The older, more traditional crowd tends to feel that social media is unnecessary. They see it as a platform where people share unwanted opinions and not very good ones at that.

Regardless of those feelings, there is one thing that is hard to argue with and that is the impact that social media has on marketing. The simple fact of the matter is that social media can have a tremendous impact and reach your target audience, creating an effective tool for your business.

Social media allows you to drive unique traffic to your website by offering clickable links with each of your posts. Using the right hashtags on these platforms can drive organic traffic to your website and create more potential leads.

Even better, social media allows instant access to your audience. This means that, should there be any issues or a particularly dissatisfied customer, you can address those concerns in short order. And when you can do this, those leads will see your ability to handle that negativity and turn it into a positive thing.

6) Optimize Your Google My Business Listing

When someone needs immediate roadside assistance they’re going to perform a  search on their mobile device. The results that come up are known as the Local 3 Pack and are based on the proximity of your business to the searcher, along with the relevance and prominence of your listing.

Establishing proximity, relevance, and prominence on your listing is known as GMB optimization and it is something you should spend your time focusing on. With so many clicks going directly to a Map Pack result, it could be one of your most potent ways of generating exclusive towing leads.

The first step is making sure your business listing is claimed on Google My Business so that you can ensure NAP accuracy and link it to your lead generation website. You should also add photos, Google posts, and Q & A’s to engage with your future customers.

You can even create buttons that say “Book Now” and get direct leads through your GMB app. With so much emphasis on local SEO in 2020, it is critical that you take your GMB listing seriously, especially if you want to dominate the lead generation process within your primary service area.

Tow Truck Google Map Pack

9 Window Treatment SEO (Tips + Tricks) for 2020

Window Treatment SEO Tips Cover

What is SEO for Window Treatment Companies?

SEO for window treatment companies is a process of improving your online presence in order to appear more favorably in search engine results, specifically on Google. SEO can be applied not only to your business website but also to your local listings and other digital assets.

How Competitive is Window Treatment SEO?

Regardless of your industry or location, there is one commonality for all businesses across the globe: competition. The fact of the matter is that business is a very dog-eat-dog world. For local businesses, the margin for error is smaller than ever, meaning you need all the help that you can get.

Going up against companies that are able to have auto-generated local listings can be a tough thing to beat. Not only that, local businesses need to do all they can to be near the top of Google’s ever-evolving list of ranking factors.

That is why having the right window treatment marketing strategy is essential for local businesses like those in the window treatment business. That is why following a few essential tips for SEO marketing can go a long way towards helping local businesses remain relevant and hit the top of those local Google business searches.

Check out these 9 tips for 2020:

1) Claim Your Business Listings

A great thing about the internet is that there are a ton of online listing websites out there. These allow users to perform searches based on specific industries, searching for all of the businesses that are in that listing format.

Having listings for your business over the long-term means that eventually, duplicate listings will accumulate. It is essential that you claim all of the listings that are under your business name and remove any duplicates.

Most of all, ensure that your listings have accurate and up-to-date information. That is one of the biggest issues that plague businesses: inaccurate information.

2) Improve Your NAP Consistency

There’s an acronym out there that maybe you aren’t the most familiar with: NAP. This stands for name, address, and phone number. And the thing about your NAP is that it should be consistent everywhere that you place it.

This information is the most vital when it comes to customers contacting you. If your NAP is wrong or inconsistent, there are repercussions to be had. The first is that customers will not be able to reach you. The second is that you run the risk of frustrating your customers with inaccurate, inconsistent information.

Don’t fall into the trap of inaccurate NAP. It can be some of the most valuable information that you present on your website and social media listings. Don’t let it hurt you when it is meant to help you.

3) Add Location Pages to Your Website

Search engines, like Google, are constantly crawling your website and finding the most comparable matches to provide for the results in each of the search engine results pages. When you have a specific landing page for each of your business locations, this allows search engines to easily locate your listing and then deliver the appropriate location to the person performing the search.

As is the case with NAP consistency, the key here is to provide accurate information. Include any suite numbers for your building and make sure to be consistent when deciding if you want avenue, street, road, etc. written in full or have them abbreviated.

Remember: how you have the information presented on these pages will determine how it is your information will be updated everywhere else. Consistency across the board is essential and any inconsistencies can hurt the way that your pages rank.

4) Reviews, Reviews, Reviews

Stop me if you’ve heard this one before: reviews are essential. Well, this is because they are absolutely essential to your website and your business as a whole. There are two primary reasons that reviews are so important.

The first is that they dictate your business’ reputation. If you have a ton of positive reviews, you will be able to gain the trust of customers far more easily. Most customers are just looking for a dependable business to fill their needs and positive reviews are the best way to achieve that.

The second is that your reviews actually help your local pack ranking factor. If you have great reviews, you stand a stronger chance of standing out in those local packs, helping you to rank near the top of the rankings for those keywords in those areas.

The former is known as “social proof”. It proves to searchers that your business is highly recommended and that it is trustworthy as well. Those factors are nothing to scoff at, proving to be highly valuable for your business.

5) Optimize Google my Business

One of the most essential tools for any local business is its Google My Business listing. This is essentially Google’s answer to the business listing websites that are out there. Your Google My Business listing will have all of the essential information necessary for consumers to find your business.

This includes your name, address, and phone number (NAP) and can include things like pictures, hours of operation, and a link to your website. The key, like your NAP consistency, is to ensure that all of your information is as accurate as possible.

Inaccurate information is one thing that plagues those with GMB listings. If you can ensure that all of your listing information is accurate, that your pictures are clear and high-quality, and that your link is accurate, you stand a cut above the rest.

6) Create Local Content

Content is one of the biggest factors for successful window treatment SEO. This is because Google places heavy emphasis on content, looking to provide the most authoritative and informative websites possible in each of its search results.

Creating content that is localized can be a determining factor for your business in those local search rankings. That local content is niche in nature, meaning you have to create content that appeals to the local audience.

Knowing what to focus on can be essential. Pick topics that appeal to your audience and that will help you to establish your authority within the industry. This is the key to having appealing, niche localized content.

7) Network for Backlinks and Partnerships

One true way to establish authority within your industry is to get backlinks from trustworthy sources. There are no doubt other authorities within your industry. Getting them to link to your website would give you the authority boost necessary to make your website an authority in its own right.

That is why building partnerships with other businesses in the area is so imperative. You can link to one another’s websites, giving each other a sense of authority and trustworthiness. Get enough of those backlinks and you will see a substantial difference in the authority of your website.

The key here is to take the low hanging fruit. You can even take part in or create charitable or fundraising events in order to raise the profile of your business. This way, a charity gets additional help and your business gets additional exposure. That’s a win-win if there ever was one.

8) Utilize Free SEO Tools

Anything that you can find to help you optimize your website for local searches is something that you should be taking advantage of. For smaller local businesses especially, every little tool can mean the difference.

Google provides a myriad of free tools including Google Analytics, Google Search Console, Mobile Site Speed Tester, and Google Keyword Planner. You can track your progress and also improve performance using Google’s collection of tools.

Take all of the help that you can get; the competition for local search results can come down to the smallest things.

9) Engage in Social Media

There are far too many local businesses that simply ignore social media. This is usually for one of two reasons: they either think social media is too broad to be able to help with their local results or they don’t’ like what the platforms represent.

While the latter is certainly a discussion for another time, there is one thing that needs to be made clear: social media platforms are highly beneficial marketing tools. There are few avenues, in fact, that are as effective as social media.

This is because you can have direct interaction with your audience. On Twitter and Facebook, you can share links to your website or services, hear directly from your audience, and even respond back to negative reviews.

The ability to reach your audience in short order, to address those concerns, and to share content that can lead back to your website is invaluable. Don’t be like those small businesses that refuse to join the times; make certain you have an established voice on social media.

Focus on Optimization in 2020

There are other methods companies can utilize to improve window treatment SEO, but following these tips can do more than enough to get your local business well-established in the local search rankings.

Understand this: being strong in your local search rankings will not guarantee that your business blows up to massive heights. What it will do, however, is ensure that your local business stays strong in localized searches, allowing your target audience to keep finding you with relative ease.

This is what keeps a local business strong and healthy for longer than others who do not take these factors into consideration.

Get Started With Contractor Marketing Services

Posted: | Updated: Jan 3, 2020 | Categories: Local SEO

Masonry SEO Guide 2020: Your Ticket to Online Success

Masonry SEO Guide

What is Masonry SEO?

Masonry SEO is a series of digital marketing efforts aimed to increase visibility and ranking position on Google search engine for concrete and masonry businesses.

The Importance of SEO in The Masonry Industry

In an industry like masonry, it is important for your business to stand out amongst the competitors in your industry. This can be difficult as most masonry companies offer similar services. The key is to make certain that your website is properly optimized.

SEO has changed the way that businesses of all sizes compete for that all-important website traffic. How has SEO managed to do this? Through local SEO.

Local SEO provides businesses to target specific keywords that have what is known as “local intent” – that is, users within a specific geographic location search for those keywords. This allows businesses within that geographic range to strengthen their foothold thanks to keywords in that location.

There are a few keys to gaining a foothold in local SEO rankings. This guide will give you a brief overview of the things that you can do to strengthen your masonry business’ reach in the local SEO game.

Improve UX (User Experience)

Before we get into it, you need a deeper understanding of what Google is here to do. Like any other search engine, their primary goal is to show the best results for any user’s query. Think about it: if Google produces results that are irrelevant or low-quality, those users are unlikely to return to use that search engine.

If your website doesn’t have a high enough quality to it, you will have a very difficult time ranking for your target keywords. There are a lot of factors that go into having a website that is of the highest quality; take all of those factors into consideration while trying to rank for your target keywords.

Increase Site Speed

One of the things that can really hamper a website is having less than optimal loading speeds. And guess what? That doesn’t even mean that your website is necessarily slow, it just is slower than customers want.

If your website speed is more than a few seconds, most users will move on to another website. Not only that, site speed is one of the ranking factors in Google’s search engine algorithm. An emphasis has been put on site speed that reaches all platforms, including mobile.

Best of all, Google offers a number of different tools in order to help you improve the overall speed of your website. This includes PageSpeed Insights in order to help developers improve their overall site performance, Think with Google to help gauge the responsiveness of your website, and a number of different things.

Optimize for Voice Search

What you might not have realized is that an estimated 50% of all searches will be conducted by voice within the next year. That means that millions upon millions of people are not typing their queries out in Google; they are using voice-assisted technology to do that job for you.

This means that it should absolutely play a factor in your masonry SEO strategy. Voice searchers tend to have different habits than text searchers and the devices that they use – Siri, Google Home, Amazon Alexa – will take data from SERPs to replay information from featured snippets back as their answer of choice.

The biggest difference between a text search and voice searches is that the latter tend to be question-based in nature. That’s why you want to answer questions on your website. One in six Americans now owns a smart speaker. That means more question-based queries made to search engines.

You can optimize your website by tailoring your content around long-tail keywords. Voice searchers generally use long-tail keywords when they are searching for information through Google; these terms are generally at least 3 or more words in length as well.

In order to have a shot at ranking for longer keywords, you need to create the kind of content that targets them on your website. Use a few processes to achieve this. Try identifying one long-tail keyword and then find 2-5 others.

When you have done this, write a long-form blog post that is informative and authoritative. Remember to properly format the content for readability so that it hits all of the key checkmarks and make sure that you promote all that content as best you can.

Publish Great Content

It cannot be emphasized enough just how important quality content is to masonry SEO rankings. Content is one of the most important aspects of Googles’ search engine rankings algorithm for a reason.

You can do this by creating informative content that answers commonly asked questions from your target audience. Creating a blog through your website is perhaps the most important thing that you can do for your website.

This gives your audience a definitive place to go to find the answers to their questions. Most importantly, it builds trust in your brand. That trust is one of the most important aspects of marketing and one of the biggest challenges that brands have in appealing to their audience.

Google recognizes quality content above nearly all other search ranking factors. If your website consistently delivers quality, relatable, and informative content, it will greatly improve your website’s ranking.

Produce Self-Made Videos

One of the fastest rising trends in SEO is video content. This is because it is optimized not only for search engines but for YouTube as well. And YouTube generates 3 billion searches per month, which surpasses Yahoo, AOL, and Bing combined.

Best of all, creating engaging videos is easier and more cost-effective than ever. Smartphones are equipped with high-quality cameras that allow you to shoot informative and interesting videos for your website on a regular basis.

Implementing videos into your marketing strategy means that you can significantly impact the amount of traffic that your website sees each month. This can be done by tagging the proper keywords, adding meta descriptions, and crafting a compelling video title.

All of these processes can help you properly optimize your website so that your local masonry business can compete in the digital marketing platform. A strong SEO game will keep your business relevant for a long time to come.

Contractor Webmasters Solutions

If you require assistance with your digital marketing campaign, consider investing in contractor SEO from Contractor Webmasters. As a leading SEO firm for contractors, we’ve developed and optimized countless websites and business listings for premium search engine results. Our process is all-encompassing in that we develop your website from scratch with custom code, create original high-quality content, and manage local business listings including GMB. Call 800-775-1250 to learn more.

Posted: | Updated: Jan 3, 2020 | Categories: SEO

How to Use SEO to Rank for “Plumber in Seattle”

Seattle Plumber SEO

As a Seattle plumber, the main objective of your digital marketing campaign is the acquisition of contractor leads. In 2020, there’s growing confusion about the purpose of SEO, and other forms of digital marketing and how effective it really is.

What most marketing companies don’t understand is that plumbers and other contractors don’t want to know all about SEO and its details, what they want to know is; how is it going to produce leads.

Since you are a plumber in Seattle, WA — Here’s how SEO works to produce leads:

Step 1: Optimize website for “plumber in Seattle”

Step 2: Optimize Google My Business Listing for “plumber in Seattle”

Step 3: Create Local Links & Citations

Step 4: Build great web content around the subject including other service pages

Step 5: Create internal links back to your homepage with the anchor text “plumber in Seattle”‘

Step 6: Watch your ranking increase on Google (organic + Maps) for that keyword term

How Google Has Evolved in 2020

Google has evolved substantially throughout the years. The search engine giant continues to work towards efficiency improvements so that it can bring the most relevant, authoritative results to users across the globe.

One way that they have made things more efficient is through the implementation of local SEO. Understanding what it is, how it works, and what you need to do can help you rank locally for your business.

With local ranking, you appear on Google’s Local Map 3-Pack rather than the 10 blue links beneath it (organic results). With this guide, the goal is to rank on both the Map Pack and organic results.

One thing Google does tend to rank is the top 10 lists like best plumbers in Seattle on the organic search results. The reality is that they would rank a local plumber even higher if it built up enough authority to claim that term. This is done through SEO and branding, which can intertwine.

In fact, securing a link to your website on one of those lists can go a long way towards establishing that very authority we are discussing.

In a city like Seattle, one that continues to grow with each passing day and is one of the hottest housing markets in the country, being in a vocation like a plumber means that you need to do all that you can to stand out in a crowded industry.

This guide will show you how to rank for plumbers in Seattle and how to maintain that ranking through the use of local SEO.

What is Local SEO?

Before we can understand how to properly utilize it, we first need to know what local SEO is. This is the process of optimizing your website and other online properties so that you can be more visible to localized, geographic searches.

The best part about local SEO is that it doesn’t matter if you are a local service-based business, serve multiple areas, or have a brick and mortar store. Local SEO can help to boost your search engine visibility, making your business more viable and easier to find for residents within that geographic range.

In the past, before local SEO, it was a vast ocean of competition for one keyword regardless of location. But that became impractical and unfair to localized businesses. After all, there is no realistic way that they can hope to compete with mega marketing budgets for that kind of real estate.

But local SEO made it popular to focus on those keywords within a geographic area, narrowing the search range for users and making their websites more visible in the eyes of search engines.

Google My Business

This is the most important tool at your disposal if you are a localized business looking to boost its SEO. That is because Google My Business is essentially a business listing form. There are plenty of others like it online that make it easier for users to search for business listings in their area.

One of the most common mistakes that people make with their Google My Business page is not filling out the information properly or omitting some fields. If you have missing fields, you are only hurting your business.

Make sure you fill out everything thoroughly. Make certain that your information is as accurate as possible. When you have inaccurate information, that hurts your SEO rankings because it essentially confuses Google.

Having the wrong information can also impact how you appear for Google’s location-based map packs. This provides users with a visual map of where a business relevant to that search keyword is location. This can be hugely beneficial for ranking locally.

For those who might not be so familiar with SEO, think of it this way: back in the days of phone books, would you have chosen a listing that was incomplete or lacking essential information? The answer is no and the same principles apply for online business directories.

Establishing a Reputation

There are so many different ways that reviews can impact a business in this day and age. It should go without saying that the more positive reviews your business can garner, the more likely you are to earn business for local users.

This is the case for a few different reasons. The first is that your reputation is everything. In the old days, that reputation would generate word-of-mouth referrals. Someone telling their friends, family, and co-workers about the favorable experience they had with that business.

The internet works much the same way, but that word-of-mouth can spread a lot further in much shorter timespans. Reviews about your company are that word-of-mouth in digital format. Users in that geographic location – or anywhere, really – can see reviews about your company and make a decision about the trustworthiness of your company in a flash.

If you have a lot of negative reviews or have shown a penchant for not handling negative reviews in the most professional manner, that will get around. It is easier than ever to do damage or to help a reputation online these days.

The second reason that reviews are so important is that they have a direct impact on your SEO rankings. In addition to providing informative, relevant content, Google is also looking to provide trustworthiness in the sites that they recommend.

If you have a ton of positive reviews, it will only help your SEO ranking and give you a push closer to the top. Likewise, if your reviews are terrible, it will only stand to hurt your business.

Managing Customer Reviews

Posting reviews on your website is definitely a good idea and something that you should be implementing. Making it easy for visitors to see those reviews is even better if you want to project those positive reviews.

But the fact of the matter is that, even if all of your reviews are positive, there is only so much you can trust a website and the reviews it posts. After all, how many businesses are going to make their negative reviews front and center?

This is where review sites can be the most helpful towards establishing your business in local SEO. These review websites exist as an unbiased source of information on businesses across all industries. Users who are on the fence about using that business can go to a review website to get a better idea of how others have fared using that service.

The more positive reviews you have on these sites, the better you will fare in SEO rankings. And here is another piece of advice that might surprise you: don’t hide from the negative reviews.

Even though it might seem that way, having nothing but positive reviews makes users question whether they are authentic. After all, no one is perfect, right? It is those negative reviews, provided they are few and far between, that can make you seem more authentic in the eyes of users.

And those negative reviews offer you another opportunity: customer engagement. Responding to negative reviews in a professional manner allows you to show the customer that you are willing to take the time to address their needs.

This extra level of attention can mean all the difference in the world for a customer that was on the fence about your business.

Local Linking

Before the internet became such a popular place to find goods and services, you would work on the referral process as a customer. For businesses, to build your reach and presence, you would potentially pair up with other businesses within the area.

This would allow both businesses to benefit, grow their audience, and perhaps provide a boost to sales at least in the short term. The key was finding a business with similar audiences that shared similar goals in marketing.

Today, this can be achieved (somewhat) through link building. Remember that authoritativeness that we talked about previously? Another way to build that authority is to have reputable websites linking back to yours.

This illustrates to the audience (and search engines) that your website is not only trustworthy but provides relevant and informative content to the audience.

Best of all, this link sharing can be done in a number of ways. You could have a local business proprietor guest blog on your website. You can guest blog on other websites. You can share relevant resource listings. The possibilities here are near limitless for businesses to benefit from one another and grow their presence in their own geographic area.

For plumbers, think of it this way. Let’s say you are looking to grow your backlinking. This could be done by doing DIY posts for the website of a local hardware store. The hardware store gets potential traffic for its plumbing materials and they promote to their regular foot traffic that you are the plumber to contact. It really goes hand in hand.

Evening The Playing Field

More than anything, local SEO has managed to even the playing field for search engines. Now, you are left to compete with the businesses in your area as it was in the pre-internet days. The difference now is that potential customers can find out more about your business in five minutes of searching than they ever could have before.

Establishing a strong reputation online, building relationships within both the local and online community, and targeting your keywords effectively are just a few ways that your plumbing business can make use of local SEO.

Not to mention the most important part: a strong SEO game means that you don’t have to spend a fortune on marketing. SEO can be your marketing plan, keeping you near the top of relevant searches and drawing in a larger audience the longer that you remain there.

Get Started With Contractor SEO

Posted: | Updated: Dec 27, 2019 | Categories: SEO

7 Window Treatment Marketing Tips to Generate Leads in 2020

Window Treatment Marketing Tips

What is Window Treatment Marketing?

Window treatment marketing is the process of promoting window treatment services and styles including window blinds and window coverings. Marketing efforts can be exercised through digital outlets using search engine optimization and paid advertising on Google, Facebook, and other popular media channels.

Why Window Companies Need Marketing

When thinking about how to start a window treatment business, it is essential to have a proper marketing campaign. After all, you could offer the greatest service or product in the world, but if people don’t know about it, it won’t sell. This is true whether you want to know how to market soda or how to market window blinds.

For a business like window treatments, the potential target audience may be very limited. This means that competition for that target audience can be fierce and every battle won can mean a massive difference towards the health of the business.

Marketing your business is more important than ever. While word of mouth is still an important aspect of any business, it is no longer the only method of promoting your business. Having an effective marketing campaign can mean the difference between steady growth and clinging to life as a business.

Here are seven things that your window treatment business should be implementing into its marketing strategy.

1) Publish a Strong Website

A staggering 45% of small businesses still don’t have a website. This is for a few reasons like having a lack of familiarity with current technology, concerns about the cost, and concerns about the amount of time necessary to put one together.

But the fact of the matter is that any effective business these days has to have a website. There are no ifs, ands, or buts. This is because your website is often the very first introduction a customer has to your business. It sets the tone.

Your website doesn’t have to be custom-coded, but it does need to be clean and informative. Customers use your website as a source of information; providing that information easily and conveniently only increases the odds of that user becoming a client.

It’s not impossible to succeed without a website, but it makes the job of window covering marketing substantially more difficult than it has to be.

2) Create Valuable Web Content

Now, more than ever, content is imperative to digital marketing, particularly through SEO. Google puts a heavy emphasis on strong, unique content because they want to provide the most informative and authoritative websites possible in their results.

Creating a blog is a great way to achieve this unique, informative content. Having something like an FAQ or perhaps answering commonly asked questions from your target audience is a great way to draw in those additional views. From there, the odds only increase that you will convert some of those clicks into actual dollars towards your bottom line.

Relevant content can also help to make you an authority within the industry. If you are producing informative posts that other reputable businesses are referencing, it only strengthens your reputation as an authority in the industry and an opinion to trust.

That last factor is an underrated aspect of a business. Creating that authority, that brand recognition is what even the largest of companies strive for but so few achieve. When your audience recognizes your brand as an informative, authoritative brand, that will translate into dollars before you know it.

Optimizing that content with backlinks and selective keywords is a great way to rank highly in SEO, letting the content do the rest of the work.

3) Ask for Reviews and Testimonials

It should go without saying, but the reviews and testimonials about your business can make or break you. This is true not only from a reputation standpoint, where customers trust positive reviews more and more, but from an SEO standpoint as well.

Google especially gives great credence to positive reviews. They want users to get trusted websites when they perform a keyword search. But it can’t be just a handful; you have to have as many reviews as possible.

And that includes some bad ones. It is obviously important to avoid getting a ton of negative reviews but having some can make your company feel more real. Not only that, those negative reviews give you an opportunity to respond to adversity.

When there are negative reviews, respond to them in a professional manner. This will show potential customers that you are willing to go above and beyond to resolve any subpar experiences. That reflects positively in the eyes of potential customers and makes them feel as though you are more trustworthy.

That trustworthiness is one of the most important aspects of any business. When you can achieve that, you have won a major battle in the marketing process and with your target audience.

4) Implement White-Hat SEO

One of the great equalizers for small businesses across the globe is SEO. This stands for search engine optimization and is the process of making your website more easily discoverable to search engines like Google, Bing, Yahoo, etc.

This can mean a massive difference for small businesses that don’t have major marketing budgets. Keeping a strong SEO ranking means that you stand a greater chance of showing up on the first page for relevant search results.

That’s a major thing because research has shown that the vast majority of people never leave the first page of search rankings. So, if you aren’t on the first page of rankings for those keywords, you know you have a lot of work to do.

The concept of Contractor SEO is achieved through a number of factors like keyword research, content publication, metadata adjustment, and more. It takes a bit of refinement and works to find the sweet spot, but when you do your business should experience a noticeable impact thanks to improved search rankings.

Thankfully, there are a variety of SEO tools out there to help make certain that your website is optimized and in the best position that it possibly can be. Without it, your business could flounder, and your marketing efforts could all be for naught. You could also talk to professionals about window treatment SEO and other digital marketing services.

5) Invest in Social Media Marketing

Perhaps just as important as SEO marketing is social media marketing. This is because of hundreds of millions of users around the globe each day use platforms like Facebook, Twitter, Instagram, and others. This means a massive potential audience for your business to appear in front of.

There is the aspect of direct customer interaction that is appealing. Being able to address the concerns of customers in real-time is an invaluable asset. If you handle those instances successfully, other members of your audience begin to take notice in a positive way.

Social media is also a great play to distribute links. These links lead back to your website directly, creating traffic to your website that could eventually generate actual revenue for your business.

The key is to be creative. Don’t just spam links; no one will pay attention or follow those. You have to be engaging as often as you can in order to get users to click on those links. Facebook is a bit more efficient because you can create a business page to attract customers to relevant services.

Having a social media presence is, these days, as important as having a website.

6) Launch an Email Marketing Campaign

One of the tried and true methods of any digital marketing campaign is through email marketing. This is because almost everyone of us checks our email on a daily basis. A proper email marketing campaign will put all of the necessary information into the hands of the customer and allow them to make a decision.

Best of all, personalized email marketing allows the customer to feel like you are concerned with their needs and their needs only. This is best achieved after the initial e-mail newsletter has been sent out. Checking in a few weeks later lets the users know that you have not forgotten about them and that you are following up to answer any questions.

Keep in mind that even the most successful email marketing campaigns have struggled early when it comes to generating leads and sales. It is in those follow-up efforts where the biggest successes are to be had. Email marketing is also a great avenue for promoting sales as well as specials.

7) Record & Publish Video Content

Video is one of the fastest rising forms of marketing available today because of an unprecedented level of ease and convenience in the video creation process. People now have phones and tablets that offer higher quality video than ever before.

With the ability to shoot your own marketing pieces as often as you like, you can try implementing video ads on your window covering business website and on your YouTube channel as well. This only adds to your potential audience and helps your SEO along the way.

Best of all, it is simple and cost-effective to shoot video content with your smartphone than it ever has been before.

Now, more than ever, it is more convenient and easier to understand how to market your business online. It still takes a lot of time and a lot of effort, but your business could be running an effective digital marketing campaign without having to break the bank to do so.

It puts small businesses on an even footing when competing with other businesses in the area and it does so by making the entire thing a far more cost-effective method. No more having to break the bank for expensive marketing campaigns when you can implement these steps now.

Facebook Lead Ads for Contractors: 2020 Guide

Facebook Lead Ads for Contractors

This is a Guide to Facebook Lead Ads for Contractors. It is updated for 2020.

It applies to a variety of industries including:

  • Facebook Ads for Home Builders
  • Facebook Ads for HVAC
  • Facebook Ads for Painters
  • Facebook Ads for Roofers

Introduction to Lead Ads Guide

As a contractor, quality leads are the lifeblood of your business. Those leads eventually get converted into actual, paying customers that keep the doors open. So, how do you most effectively generate those all-important leads?

Facebook is one of the keys to successfully doing this. Facebook advertising, especially for businesses like contractors, makes sense. After all, you are looking for a stream of steady leads that are both highly targeted and looking for a service just like yours.

There are a few issues that generally keep contractors from investing in Facebook lead ads as a means of marketing. Maybe you have run ads in the past before to no great success. Maybe you have even talked about doing it before, but you don’t have the time to manage everything, create ad copy, and track those results.

Step 1: Create an Effective Call-to-Action (CTA)

Having informative Facebook content for contractors is fine and well (and a huge aspect of a Contractor SEO strategy), but without a good call to action, you can’t tell your customers where to go to complete the action. That is why those call to action buttons are so imperative.

CTAs for Facebook lead ads appear on the bottom right with phrases like Sign Up or Learn More. Or you can have a CTA like Download or Get Offer if you are offering a PDF or discount in exchange for their lead form submission.

Having an effective call to action not only draws customers in to make the leap towards hiring you but makes it as easy as possible to do so. And, perhaps above all else, customers value convenience. Having an effective call to action button means a level of convenience for the customer.

Facebook CTA Drop Down

Step 2: Create a Value Proposition

It goes without saying that people love free stuff. A free quote is fine and well, but it is unlikely to generate a ton of leads or be very compelling. People are far more likely not only to respond but engage with ads that offer a specific discount or service.

You don’t have to go crazy here; maybe $10 for every $100 a customer spends. Or perhaps 10% off for first-time customers. Things like that can go a long way towards getting someone who is on the fence to take the plunge and use your business.

Having Facebook lead ads that promote your business and give the customer an incentive to click over to your website is exactly the point of Facebook ads. Too many businesses don’t make effective use of these practices and are essentially throwing money away.

Using the right offers can make your Facebook ads one of the most effective marketing tools in your arsenal.

Facebook Ad for HVAC Value Proposition

Step 3: Create Your Custom Form

Most businesses that depend on leads will have forms front and center on their website. This makes it easy for potential customers to fill in their information. Then, in the follow-up process, you can turn those leads into actual paying customers.

With lead ads for contractors, Facebook has its own customizable lead forms. You should generally ask your audience for three pieces of information: name, email, and phone number. Those are the three most important pieces of information that you can get from a lead. Learn more about Facebook Lead Ads, straight from the source themselves.

Try to avoid any open-ended fields, things like “interested in” sections that require the user to type out what it is they want. This is an extra effort and many customers will just avoid it because there are other, more convenient options to be had.

Contractor Facebook Lead Ad Form

Step 4: Target Custom Demographics

Ads are great, aren’t they? They deliver the message of what your company offers and puts your message right in front of your audience. But the problem is that, if ads are unfocused, they could be going out to an audience that has absolutely no interest in using that service.

This strategy ensures that your ads are reaching the proper audience. An ad that is properly targeted would have targeting options that include things like homeownership status, location, length of time in the home, and income.

This helps to make certain that your ads are seen by an audience that has a need for those services. This gives you the most bang for your buck when it comes to advertising dollars and helps to generate those essential leads.

Lead Ads Demographic Targeting

Step 5: Follow Up on Leads

The thing about leads is they are just that: they lead to business. For customers who fill out those Facebook forms, the key is to follow up with them, typically during normal business hours on the same day.

This way, their inquiry is fresh on their mind and they won’t forget why they filled out their info and what they were inquiring about. Besides, you have to follow up on that lead eventually. Why let it wait when you can jump on the fresh opportunity?

Even if the customer does not take immediate action, don’t feel discouraged. Leads can take several inquiries before they make a final decision. If they are indecisive after that initial follow-up, give it some time and then follow up again.

Perhaps the customer will have different needs or circumstances will have changed and they will be more receptive to using your business. Persistence and consistency are the keys to following up on leads and eventually turning those leads into the dollars that your company needs to survive and continue operation.

Download Facebook Leads for Follow Up

Guide Conclusion

These are just a few ways that Facebook ads can help take your business to the next level. Best of all, Facebook lead ads are a fairly inexpensive way of marketing that allows you to reach your target audience without having to break the bank to do so.

Make certain that you follow proper procedures and you should begin to see a stream of leads inquiring in your business. From there, it’s up to you to convert those into paying customers who will help grow your company.