Pool builder SEO is an online marketing technique aimed to generate leads through organic search results on Google and other search engines. SEO consists of on-page optimization, off-site optimization, technical optimization, and local optimization. A lot more goes into SEO than those four categories, but those represent the pillars through which pool building professionals will rank higher on search engines.
Scaling Your Pool Building Business Online: The Guide
As a pool building contractor, you simply can’t afford to miss out on all the marketing opportunities there are online. There is nothing wrong with the old-fashioned ways of marketing your business: word of mouth referrals, sending postcards in the mail, and taking out ad space in the local newspaper. But all of those methods can be modernized to introduce your business to a much broader audience.
Take the following statistic into consideration: 69.8% of surveyed consumers say that their preferred method of booking any kind of service, is online. Online booking makes things easier for your customers. It is just one of many trends towards eCommerce, online service booking, and online marketing.
But how do you take advantage of this trend? How does one scale their pool building business using virtual tools? That is where we come in. Here at Contractor Webmasters, we help contractors of all kinds improve their sales, increase their customer base, and have a more impactful online presence every day. And yes, pool builder SEO is one of our specialties. We work with pool builders, pool cleaners, and pool service providers from all over the country.
Today, we want to talk about a very important topic that is specific to all you pool builders out there: how to scale your business online. Let’s get into some of the most important factors to consider.
It may be tempting to fantasize about your pool building business as a national service with thousands of employees and service trucks operating in every state. But before you can walk you have to crawl. As a pool contractor, 99% of your business will be local so you have to start marketing locally.
Tools like Google Maps and Google My Business profiles are essential for helping people in your area find your company site. Start by listing your business with Google Places. This will ensure that when a customer looks for a pool builder, and they are in your zip code, your website will come up.
Then, work on creating a robust Google My Business profile. Google My Business profiles are a great way to show people what you are capable of doing, what kind of services you offer, and of course, that you operate in their area. Upload pictures of some of your finest work. Caption the pictures descriptively and provide as much information about your business as possible in your profile.
Local keywords are another great way to get your business indexed by Google and seen by potential customers. You can start by researching some types of words and phrases that people type into Google when they need pool services. Once you have a decent list of these keywords and phrases, localize them. Add your city and state to the end of these keywords so that when people search things like “pool builders near me,” or “pool builders in my area,” or “pool builders in Scottsdale,” your business page comes up.
Provide Online Services
Once you have your website up, look into adding online tools and resources to it. Many consumers loathe being put on hold when they are trying to book a service or inquire about a pool building job. That’s why having an online booking tool is important to driving sales and scaling your business.
A customer is less likely to use your service if they find it hard to reach you or book an estimate. An online booking tool makes it easier for your customers to use your services. You should also have an email portal for people to leave messages through when they are searching after hours. Not everyone will shop pool builders during your regular business hours. Make sure you get their messages as soon as possible with an email portal.
Leverage Social Media
Social media is a great way to showcase your work and attract people to use your business. Create an active Facebook business page and post pictures on it regularly. Pools are typically used for health and recreational purposes and the whole point of online marketing and pool builder SEO is to make people want to have a pool built by you. Try posting pictures that show how fun pools can be for friends and family. Provide links to articles that explain how regular swimming can improve your health.
It is also important to interact with people on social media. Engage your visitors with comments, questionnaires, videos, and other digital media. Spark a conversation about pools with as many people as you can. Encourage people to share any booking they made with you on social media too. Studies show that social trending is on an upward trajectory right now. Sharing via Facebook and Instagram is a great way to let people know that your business is trusted by their friends and family, what you are capable of, and increase brand awareness.
These days, it isn’t enough to have a company website. You need to post original and useful content to it on a very regular basis. This will help your site rank organically and organic ranking is growing more and more important for sustained search engine visibility and customer conversion.
Content can include blog articles, YouTube videos, infographics, and more. Start with some articles that display your firsthand insight into the pool building process and industry. Create a compelling headline that will spark interest in readers and get you ranked on Google searches. Make the content easy to read and valuable to someone who may want to use your services.
Growing your business in the digital age can be scary – especially since most pool construction contractors aren’t marketing wizards. But at the same time, it affords the everyday contractor the ability to scale his or her business. The tools are available for everyone so in a sense, digital marketing levels the playing field for giant companies and the little guys. To find out more about how you can scale your business online, contact us here at Contractor Webmasters.
Drywall SEO is the optimization of your web presence in order to rank on Google search results for relevant keyword terms. As a local business, you want to rank on Google Local 3 Pack and regular organic results. For a fully-optimized web presence, you will need to optimize both your main website and your Google My Business.
Do I Really Need Search Optimization?
The thought of paying Google Ads to get their company on front street is a deterrent for many contractors, and rightfully so. It is not always the most effective method for ranking and it is more of a ploy than anything else. But what alternatives are there? If you are a drywall contractor and you are ready to take that next step with your business, you need to know about drywall SEO.
Organic search engine optimization is one of the most effective ways to rank your company and get your name out to millions of potential customers. Effective SEO is what separates the boys from the men, so to speak, in any given industry. Drywall is no exception. Exceptional SEO can improve sales, expedite the sales process and introduce your services to a much broader audience.
In the modern era, SEO is an indispensable aspect of doing business. Even for good old-fashioned trades like drywall. If you are not up on your SEO, you will be left in the dust. So today we want to provide you with a guide on drywall SEO and help you understand it a bit more. You can call us here at Contractor Webmasters any time you are ready to give your business a shot in the arm.
Understanding Drywall SEO
The basics of Search Engine Optimization are pretty simple in theory. The better your company’s website ranks on Google, the higher up on the list it will show. Pretty simple, right? But what is so important about showing up as high as possible on a list of Google search results? When a customer who is looking for drywall services in their area, they are presented with hundreds of thousands if not millions of results.
No customer is going to look through each and every result that Google brings up. In fact metrics show that companies that show up on just the second page of a Google search get close to zero clicks. That’s why it is so important to show up on the first page and to rank as high as possible. But how do you improve your ranking?
SEO has been proven to be one of the most effective ways to improve your company ranking. BrightEdge research metrics show that SEO is 1,000 times more effective at driving traffic through ranking than other methods such as organic social media.
So let’s say for example that a customer types “the best drywall contractor near me” into Google. What determines which of the millions of drywall contractor company websites show up first? The websites with the highest SEO compliance will rank the highest.
There are certain aspects that Google looks for in SEO compliance such as certain keywords, coding, design, and content. Google preference changes every once in a while, which is why SEO is an ongoing job. But when you stay on top of SEO, you give your company the best opportunity to be seen by a gigantic audience.
This is where the simple concept of showing up first on a list of search results gets complicated. The goal of SEO for contractors is to stay on top of these changes and find out which keywords are ranking the highest and use advanced analytics to comply with Google searches. There are certain hoops that your drywall contractor company’s website has to jump through to rank high and stay ranking high on Google.
The unfortunate thing about business and marketing in the modern era is that you could truly have the very best drywall service in your city or even your state. But if your SEO is lacking, you may not be getting the amount of business your company warrants. Fortunately though, SEO can be leveraged by pretty much anyone to drive consumer traffic and sales.
How SEO Drives Sales
It is no secret that eCommerce makes up a huge portion of industry sales. In 2017, eCommerce accounted for over 2 billion dollars of sales across all industries. And it is expected that that number will double by the year 2021. The local drywall industry may be a microcosm of this phenomenon but it is nonetheless part of the larger machine. And in order for you to tap into this vein of sales, you need good SEO.
SEO can drive sales by giving you an advantage over your competitors and instilling a sense of trust in potential customers. When your company is among the first to show up in a Google search, people are more inclined to believe that your service is the best. This helps convert prospects into clients and drives sales.
But how can you leverage SEO to drive sales? One of the most effective SEO tools is keywords. Again, it is a basic concept: you want to include certain words and phrases on your website that people will actually type into Google during a search. If a potential client is in need of drywall repair for example, they may type something like, “good drywall repair in my area” in a Google search. You need to have this phrase and others like it somewhere on your website to even have a chance of showing up on the search list.
Long-tail keywords are another way to elevate your ranking. Consider the area you are operating in. If you run a drywall contracting business in Portland, Oregon then make sure you have a long-tail keyword like “drywall contractor in Portland, Oregon” in the content of your site. Long-tail keywords have less competition on Google since A) they are longer and therefore more specific, and B) they can include specific regions or cities to narrow down the results of people looking for your services in your area.
It is best to keep in mind the needs of your customers though. Think about what the average layman would need when they have a hole in their drywall, or they want to finish their garage or need to install drywall for their entire house. Someone might search “drywall installation service” or “affordable drywall patching” or “garage drywall installation service” or similar variations depending on their specific needs. Incorporate the phrases that will be on the mind of your customers as much as possible.
If you need help coming up with keywords and want to see how certain keywords are ranking in the drywall industry, Ubersuggest a great resource, and a free one.
Thinking locally is another great way to narrow the SEO field and drive sales in your area. As a drywall contractor you more than likely work locally. Keep this in mind as you are developing content for your website. Keep keywords region-specific, create content that is relevant and appealing to people in your community and let people who visit your site know that you work in their area (implementing an “Areas Served” page is one of the easiest and most effective ways to do this).
Generating Drywall Leads Through SEO
Leads are the backbone of any business. They can make or break your drywall contracting company. You need to get people in the door so to speak so that you have a fighting chance at conversion. SEO is a great asset for generating leads. It involves research into keywords and the search habits of people who are in need of drywall services.
Once you have done the research (keywords, popular services etc.) you can compose content that is relevant to people who are in need of your services. Again, this is where thinking locally will also be a boon to help you rank high.
Once your website is ranking organically and people who are actually in need of the services you provide are being connected to you via Google searches, you have warm leads dialing your number or getting in touch with you online.
Then there are customer reviews. Ask some of your satisfied customers to leave a review on your website. You may entice them with discounts, future discounts or other types of special promotions. Having these positive reviews in addition to ranking high on Google searches essentially takes the place of word of mouth referrals that your drywall business probably thrives on. They let warm leads know that your company is trustworthy and that others like them have been satisfied with your work.
It’s all About Quality Content
As a drywall contractor, you provide a visual service. That’s why it is so important for drywall SEO that you have visual content on your site that is relevant to your service. Post pictures on your site and on social media of your past work. Google loves visual content with descriptive text or captions that help their users see what you do and what you offer. Remember, Google wants to provide relevant content to their users so keep all of your content and media industry-specific.
SEO can be overwhelming and many drywall contractors simply don’t have the time. But that doesn’t mean it should be forgotten. Another easy way to rank your company is to give us a call at 800-775-1250. We provide in-depth analysis and SEO utilization services for SEO drywall and many other industries.
The outbreak of the coronavirus, known by its technical name of COVID-19, has led to a lot of uncertainty and some scary times. Several states have been put into lockdown, with only essential services being allowed to remain at work.
There is some uncertainty on behalf of the public when it comes to just what those essential services are. And please keep in mind that deeming essential services is clearly not up to the businesses themselves; this is straight from the federal government.
Though the lists could vary slightly from state to state, they are largely the same in terms of what is deemed as “essential services”. This is a general guide as to what businesses are still open for contractors in the quarantined states.
These businesses and organizations are meant to continue to support the infrastructure of the states and cities that they reside in and there are so exceptions. Bars, restaurants, and other establishments that sell food and beverages are encouraged to continue offering food for both deliveries and take out if they follow social distancing protocols.
Otherwise, here is your clear cut list as to what contractors are allowed to continue operating during this time of crisis.
Aside from healthcare and food professionals, Public Works is one of the essential services that each quarantined state needs to continue operating. These can include a number of different things, like maintaining and operating locks, dams, and levees.
It can also include those who maintain bridges and roads, water and sewer mains, construction of critical strategic infrastructure, maintaining traffic signals, maintaining emergency locations for buried utilities, and maintaining the digital infrastructure surrounding public works operations.
There are also a number of contracted vendors that are allowed to continue operating as well. This involves critical work to the public works construction efforts, airport operations, gas, sewer, water, oil refining, nuclear, and other energy services.
There are also solid waste collection and removal, roads and highways, and maintenance and operation of internet and telecommunications systems.
Plumbers, exterminators, electricians, inspectors, and other contractors that are necessary to maintaining sanitation, safety, and essential operation of residences are also permitted to remain open as well.
Building off of that, there is support to ensure the effective storage, removal, and disposal of commercial and residential hazardous and solid waste as well as road and line clearing to ensure that all the businesses in transportation, facilities, energy, and communications can continue to operate efficiently.
Community-Based Essential Functions
On a lower level, there is an allowance for workers to continue building functions at local and state buildings. There is also an allowance of administrative support for inspection services that are responsible for things like escalators, lifts, elevators, plumbing and gas fitting, buildings, electric work and anything related to safety.
Construction workers that are in the support of the operation, construction, maintenance, and inspection of construction sites as well as construction projects are also allowed to remain in operation during this time of crisis.
In essence, any contractors that are working on essential public works or government buildings or projects are allowed to remain at work. This is to ensure that the infrastructure of each town and state is stable to support us all during these times of crisis and lockdown.
Of course, we could not sustain quarantine without the supplies that are essential to situations such as this. Those workers that are necessary for manufacturing products and materials that are necessary to the medical supply chain – the definition of critical these days – will be allowed to continue to produce personal protective equipment as well as hygiene products.
Workers supporting the production of protective cleaning and medical solutions, personal protective equipment, and packaging that prevents the contamination of food, water, medicine, among other essential products.
Workers supporting the operation and maintenance of facilities (particularly those with high-risk chemicals and/or sites that cannot be shut down) whose work cannot be done remotely and requires the presence of highly trained personnel to ensure safe operations, including plant contract workers who provide inspections.
There is also an allowance to continue to produce food and agriculture, nuclear facilities’ maintenance, chemical manufacturing, the operation of dams, water treatment and wastewater treatment facilities, defense industrial base, and emergency services.
Workers supporting the chemical and industrial gas supply chains, including workers at chemical manufacturing plants, workers in laboratories, workers at distribution facilities, workers who transport basic raw chemical materials to the producers of industrial and consumer goods, including hand sanitizers, food and food additives, pharmaceuticals, textiles, and paper products.
Workers supporting the safe transportation of chemicals, including those supporting tank truck cleaning facilities and workers who manufacture packaging items.
Though we have not reached full shutdown status prohibiting people from leaving their homes, it is highly encouraged that they do not do so. The spread of the virus can only be mitigated with absolute cooperation and teamwork from all of us.
Weathering The Storm for Contractors
These essential services are what will keep our country afloat until things can resume a sense of normalcy. If that is a month from now or six months from now, it remains unclear. The fact is that we need to be vigilant, smart, and patient to ensure that the virus does not spread faster than it already has.
The spread of the COVID-19 virus has made these essential services a necessity for the very survival of towns, cities, and states. With those dedicate workers providing those essential services, we may experience a change in daily life and some disruption from the way that we do things, but we will avoid a collapse in times of uncertainty.
We all work hard to help one another through these tough times as it will take everything we as a society have to get through a pandemic like never before seen. And when we do come out on the other side of this crisis, it will be due to the dedication and essential services that were put into place to keep us going in the toughest of times.
We all know the benefits of contractor SEO. How it can keep even the smallest of businesses competitive near the top of search rankings for relevant keywords without the major marketing budgets that some heavy hitters have.
But there has also been a lot of talks latelyabout negative SEO. What is it, exactly, and should you be worried about it? How can you protect yourself from negative SEO? This guide will give you a little better understanding about the subject.
What is Negative SEO, and Does it Work?
In essence, negative SEO is when someone makes an attempt to lower the search engine rankings of a particular website. The most common way to achieve this is through link-based negative SEO but there are certainly other methods to achieve this.
Google currently penalizes or suppresses sites through their algorithm if they have shown to be engaging in manipulative link building. This means that there can be a manual unnatural links penalty or a demotion that is unannounced at the hands of the Penguin algorithm.
In essence, these links that are made can hurt your website. Having considered that, it only makes sense that someone could generate the same negative impact on a website. Still, Google is rather adamant that true negative SEO is still quite rare.
Google acknowledged that, while rare, there is a chance that a competitor could do something to harm your website like hacking into your server and deleting your site or changing the robots.txt file to tell the search engines not to crawl that site anymore. Things of that nature.
That leaves the question, though: can a competitor point bad links at your website in order to reduce your overall ranking. Google has stated that, while it is technically possible, it is extremely difficult to pull off.
The Creation of Penguin
When Penguin was released back in 2012, it came with a refresh in October of that same year. This refresh brought with it the disavow tool. This means that site owners could ask Google to not count links that they thought might do damage to their site.
While the need for this tool would be few and far between due to the algorithm’s ability to make sure that those bad links wouldn’t hurt your site, it could be an issue for those in high money, competitive niches. This is where disavow would come into play.
There are many avenues for reporting issues like this to Google and the search engine giant usually takes that feedback into account to help improve their algorithm. Still, Google is not 100% perfect and having the disavow tool available is incredibly helpful for websites who feel as though there are damaging links being pointed at their website.
Google continues to make core updates to its algorithm so that any new methods of manipulation can be identified and either penalized or disallowed for ranking purposes. The ultimate reality is that Google is always going to address any shady practices that compromise their algorithm’s reputation.
Knowing What isn’t Negative SEO
There have been more than a few instances of a website claiming that a competitor was attacking them with bad links when that turned out to be absolutely untrue. There are examples of situations where negative SEO may have been suspected, but really, there was something else entirely going on.
Some websites will link to literally every website on the web. The vast majority of websites will have links from sites like mrwhatis.net, askives.com, m.biz and its various directories, links from websites that analyze and provide domain info, and Chinese sites that scrape alexa.com.
There have also been cases where site owners see that they have a huge number of links to their site. The fear here is that Google will think that you built tens of thousands of links to your site and will flag it for unsavory practices.
Having a sitewide link from a site with thousands of pages is not a bad thing. Google is pretty good at figuring out that a sitewide link is actually just one singular vote from a site and a single sitewide link is actually not a sign of negative SEO.
Signs of Actual Negative SEO
While there are certainly plenty of scenarios out there where it may look like negative SEO as it at play, but it really isn’t, there are situations where it does actually happen. There are a few links that you really should be wary of when someone is trying to attack your site with negative links.
These can be things like links from foreign forums or a huge number of links from sites with TLDs of .cz, .ru, .pl, .cn, .bg, .ro, .com.ar, .biz, .com.br, or .info. While not all of those links are going to be of the unnatural variety, but getting an influx from, say, a Russian website is a pretty good indicator of an attack.
It could also be genuine if you begin to notice numerous links from blog posts that are complete nonsense. There may also be a lot of keyword-anchored links from multiple sources, which is often confused with sitewide links. You may also have an influx of links from porn sites, payday loan sites, gambling sites, and any of the less friendly websites online.
Should You Be Worried About Negative SEO?
Even if you think that you have evidence of an attack, it is important to remember that Google works hard to protect sites from this type of linking through their algorithm. That means that the vast majority of websites out there do not need to worry about a negative SEO attack.
Again, the odds of them happening are few and far between and there is the disavow tool should something authentic actually make its way through. The only place to be concerned is in those high-money, competitive niches like payday loans, casinos, insurance, pharmacy sales, and the like.
Generally speaking, the people in those circles tend to have far more sophisticated methods that could work. This means taking hours and hours to find loopholes in Google’s algorithm in order to take down a competitor.
Again, this is in high-money, niche areas so it isn’t something that the vast majority of websites out there need to concern themselves with. If you are a site that has a long-standing history of doing manipulative linking, then you might need to keep a watch out. Sometimes Google can’t tell what is self-made and what is an attack, so keep that in mind.
Protecting Yourself from Negative SEO
Again, this is more for the competitive niches out there or those with a history of being penalized and needing to do link cleanup. This can be done by monitoring your backlinks on a regular basis. This can include a monthly backlink audit. By implementing a practice like this, you don’t allow unnatural links to go unnoticed and can generally clean them up in short order.
Even if you aren’t in that competitive niche, it couldn’t hurt to do a monthly backlink audit in order to monitor your new links. This way you can see the new and good links that your site is attracting. Even monitoring them can give you ideas on how to get even more just like them, which can be beneficial for your SEO ranking in the long run.
It also couldn’t hurt to give yourself 100% protection. As good as Google is when it comes to catching negative SEO and discounting it, nothing is 100% accurate. Having your monthly audit allows you to potentially catch those negative SEO instances that may have gotten past Google’s algorithm. It’s a backup of a backup, essentially.
Ultimately, when it comes to negative SEO, there are a few things to remember. The most important is that not everything that looks like negative SEO is actually negative SEO. Every site out there is going to have weird links pointing at them. Google’s algorithm knows this and will discount those links so that they do not negatively impact your website’s SEO rankings.
A sudden influx of links could be the telltale sign of an attack but, in most cases, Google’s algorithms will just end up ignoring those links. That means you won’t see any drop in the rankings due to said links.
If you are in a hyper-competitive, high-money, niche market there is a more likely chance of seeing a real negative SEO attack pop up thanks to a sophisticated effort on the part of a competitor. Taking steps to perform a backlink audit each month can help narrow down those instances of a negative SEO attack and combat them.
For those websites that have a history of doing natural unlinking and have been punished by Google, the giant may not be able to differentiate your unnatural links from the attack links so perform that monthly audit to keep your website safe.
Ultimately, there is only a small corner of the internet really feeling the impact of negative SEO and a comprehensive monthly backlink audit can help to combat it. For the rest of us, there is comfort in knowing that Google is not only aware of the issue but that their algorithm has the tools necessary to make it a non-issue.
Search Google for “cheap SEO” and you will see a bunch of results that warn you to AVOID affordable SEO services:
Let’s first acknowledge the most obvious explanation for this:
Websites who utilize search engine optimization to rank for keywords like “cheap seo” have financial motives to drive up the industry price.
They also have more financial and industry resources to produce the content piece and build high-trust backlinks to the page.
Now you might think that proves their point about investing more money in SEO services, but it really doesn’t.
You see, SEO companies who churn out these kinds of content pieces are operating as industry experts who know all the tricks of the trade.
But THEY ARE NOT operating as local businesses who need SEO to provide real services like plumbing, HVAC, roofing, legal counsel, medical assistance, dentistry, etc.
Those small businesses — which account for the majority of SEO consumers — are targeting very different keywords in very different scenarios.
The reality is that these kinds of businesses NEED AFFORDABLE SEO because it aligns with their business model and relative competition.
Think about it this way, many of the articles that rank for “cheap SEO” have built backlinks from other SEO-related websites.
Those backlinks are coming from topically relevant websites within an industry network that SEO people have access to and can trust.
Those same perks don’t translate to a local plumber who wouldn’t benefit from backlinks on an SEO-related website since it is highly irrelevant to their business.
So what does the local service business actually need from their SEO services? They need AFFORDABILITY… and yes even CHEAP SEO.
Here are 7 reasons why Cheap SEO is better than you think:
Reason #1: Local SEO is Much Cheaper Than National
The foundation of local SEO (Google My Business) is a free platform from Google available to any local service business. This means that anyone can sign up for GMB without paying a dime. Any SEO Service charging you major fees to manage your local SEO campaign is gaslighting. Sure, it takes resources to manage a GMB platform, but not as many as they lead you to think.
Many of the leads that come to a roofer, plumber, or HVAC company come through Google’s Local Map Pack. In contrast to organic search results, Map results are based on a separate algorithm that is based specifically on proximity, relevance, and prominence. Proximity and relevance are largely out of anyone’s control, and therefore should not require an SEO fee.
Prominence is the one ranking factor that can be reasonably influenced through optimization. However, the majority of that optimization requires work from the local business themselves, rather than the SEO company. For instance, your business needs to generate reviews on GMB, which is something you have more control over than your SEO company, despite what they say.
If you are a local service business with a good reputation in your community, it is the job of the SEO company to translate your existing prominence to the online community. That in itself does not require as much work as you think. That’s why reputable plumbers, roofers, lawyers, and dentists should target AFFORDABLE SEO SERVICES rather than paying for over-priced SEO.
Reason #2: Contractors NEED FEWER LINKS to Rank #1
Sure, the SEO company targeting your business can brag about how they rank #1 for this keyword and that keyword, but what they don’t explain to you is that they have access to relevant websites from which they can create backlinks. That relevance does not extend to their clients, most of whom are operating in entirely different industries and therefore can’t benefit.
It is much more difficult to build a quality backlink to a local plumbing website than it is to a national SEO website. For starters, the plumbing industry does not build links as rapidly as the SEO industry, because relevant websites are not as eager to give them away. For that reason, local plumbers need fewer backlinks to rank, which should cut the cost of SEO dramatically.
Local service companies should be especially wary of services that DO NOT specialize in their niche. In other words, a general SEO company is unlikely to understand the industry needs of a plumber or roofer while a marketing agency that specializes in those niches might be more helpful. They also might be CHEAPER since they understand businesses NEED CHEAP SEO.
Links to local service websites are going to come about primarily from existing relationships. For example, if you as a roofing company belong to the local chamber of commerce, a link from their website is going to be topical, relevant, and high-quality. The pre-existing relationship responsible for that backlinks cannot be formed by any highfalutin SEO company, only you.
Reason #3: Content Marketing is Less Important for Contractors
Content is king… blah blah blah. How long are you going to listen to highfalutin individuals within the SEO industry? These people don’t know what’s like to get up at 5 am for a septic tank job or to walk a commercial roof in less than ideal weather conditions. The reality is that YOUR CONSUMERS are not going to read a 2,000-word blog post about septic tanks, or roof walking.
YOUR CONSUMERS want YOUR SERVICES, not YOUR CONTENT. In other words, the best writing plumber is not the best plumbing plumber, and Google understands that. If you have great reviews and testimonials from local customers, that is better than any 2,000-word drivel these millenial SEO “experts” can muster up. That means you shouldn’t be overpaying for content.
Don’t get me wrong, contractor websites do need service pages that describe what they offer, but they don’t need to be excessively long, or incredibly well-written. That’s why it should be AFFORDABLE and CHEAP instead of expensive. All you really need from your website content is clear, concise, and grammatically correct content that encourages a Call to Action (CTA).
And don’t get caught up in the whole blogging hype. Blogs for local plumbers, roofers, and other small businesses are not going to drive many customers if any at all. Blogs on these types of websites should be reserved for major announcements, industry changes, and perhaps occasional tips for homeowners, or whoever your target consumer is. They are overrated.
Reason #4: Experienced SEO Professionals Are Affordable
SEO is not that complicated. It doesn’t take a rocket scientist to figure out how to position a website for more clicks. In fact, you don’t even need much formal education to properly implement SEO. The only thing you really need is experience. SEO professionals with experience will WORK FOR CHEAP within reason, as long as they have enough clients.
With the economy expected to suffer because of the COVID-19 outbreak, now is the time to invest in AFFORDABLE SEO from an experienced SEO company, and break free from agencies charging you excessive amounts in these uncertain times. Staying on top of organic results is important over the next few months, but you shouldn’t have to break the bank to do so.
You might find that SEO companies within your industry niche are more likely to offer affordable services than companies that represent a specific location or simply general SEO. These highfalutin people are exercising a large-scale SEO strategy that is unrelatable to you and your staff. Agencies within the contractor niche are more tuned in to your specific SEO needs in 2020.
The biggest reason why SEO costs any money at all is the time it takes to execute. As someone once said, “Time is money.” Sure, a plumber, roofer, or another contractor could learn SEO and implement it without formal education, but it would cost them the time they’d rather spend on their own profession and, or, with their families, children, and friends. And that’s why they pay.
Reason #5: Affordable SEO Agencies Have More Clients + Data
Since only Google knows exactly how their search algorithm works, the rest of us must rely on real-time data from ongoing internet marketing campaigns. We can use tools like Google Analytics, Search Console, MOZ, and Majestic to monitor performance, link acquisition, and ranking trends. This means the more campaigns you track, the more data you have to analyze.
Affordable SEO companies have more clients because they pay less. While they may lose some customers over time, they are gaining more than they lose. This means they’ll always have a database of campaigns through which to monitor Google’s algorithm and inform their SEO best practices. Companies with only a few clients are not afforded the same luxury.
While a high-priced SEO company might have a few major brands paying them for SEO services, they don’t have access to the large-scale pool of small businesses which is far more relevant to ranking the average consumer. Gathering Analytics for the everyday small business owner is far more transferable to the next digital marketing campaign, than a massive entity.
Think about corporate America and how little they seem to care about the working class. As a plumber or roofer, you may have come across conceited executives who don’t fish or hunt because they are too busy disrespecting the working class. Are these the people you want to run your SEO campaign? If you are one of them, maybe so, if you are contractor, then no.
Reason #6: You Can Invest Saved Money in Other Areas
I’ve stated this several times but the truth is that a local service business determines its SEO in real life. As long as you work with a competent SEO company you are going to be in a position to rank. The rest is up to you. From how well you perform services, to how polite you are to customers, to how many reviews you ask for from satisfied consumers. So let’s think about that.
How exactly does a contractor improve the business? They invest in premium supplies, premium customer service, premium technicians. If you are spending all of your money on SEO or digital marketing, you won’t have as much to invest in the things that will actually make or break your SEO campaign anyway. No SEO expert can help you with the things that matter.
When you service a client in their home, they are going to take note of how professional the technician was, how quickly the job was performed, and most importantly, how effective the job was over time. By investing in equipment, supplies, and staffing, you are making sure those things result in positive interactions with customers. That right there is far superior to a blog post.
Ultimately, showcasing your many strengths as a contractor is going to serve as your content marketing campaign. That includes embedded customer reviews that are written by the customer themselves and not some SEO writer. That’s free content right there. All you need to do is find a capable SEO company that provides reviews integration widgets like BrandREVU.
Reason #7: Escape SEO Package Prices & Guaranteed Ranking
Monthly retainers usually jump because of SEO package prices rather than the baseline price. Expensive SEO services typically break down their services by a package type with the least expensive package doing most of what the highest-priced package does. With affordable SEO services, there isn’t going to be any packaging and you can focus wholly on the baseline price.
A common pitfall of SEO pricing is guaranteed rankings. As you might imagine, consumers are willing to pay more for guaranteed rankings than they are for affordable SEO services. Even if rankings are not guaranteed, but strongly hinted at, you are going to expect results they are unlikely to deliver. As a contractor, you could grow frustrated quickly because of the promises.
Another possible scenario is one in which you are wrongly attributing credit to your over-priced SEO company for your performance. As I’ve stated more than once, your SEO performance can mostly be attributed to your real-life standing within your local community. If you are a great plumber, and your customers know it, the online community will know it too, as long as you hire a competent SEO company. They don’t have to guarantee rankings because you’ll see them yourself.
Be wary of upsells that include PPC management, link building, or any service that is not within the primary category of white-hat SEO. While PPC advertising can certainly help a company, it shouldn’t be considered part of your SEO package. If you only want search engine optimization services, don’t be intimidated into thinking your “cheap” or “frugal” for avoiding a risky market like Pay Per Click.
How Much Does Affordable Monthly SEO Cost?
According to RankPay, theaverage monthly retainer for SEO is between $750 and $1500 per month. Many SEO companies charge even more than that. So what would constitute cheap SEO? Well, the lowest end of the spectrum could be considered affordable ($750) but it would have to be even less than that to be considered cheap. Something in the $600-700 range is fair.
What About SEO Services From Freelancers?
Some articles bash “cheap SEO” as websites buying backlinks from Fiverr. Here’s some news for the industry to chew on; buying backlinks is not SEO. If you hire a freelancer on Fiverr or anywhere else make sure they provide actual SEO services. You should be getting on-page SEO, technical SEO, and some form of content, at the very least. Not everyone claiming to do SEO actually does it.
Where Can I Purchase Affordable SEO?
You can purchase affordable SEO services from Contractor Webmasters. All you have to do is give us a call at 800-775-1250. Our SEO services include website design, content writing, local mapping, and on-page optimization. We have hundreds of clients in the service industry who are monitored using Google Analytics, and the information is applied to help your campaign thrive.
It can be a terrible feeling. You’ve logged into your Google My Business page only to find that your business has been suspended. There is no way to describe it.
The worst part of it is that, when facing a GMB suspension, you could be missing out on business. That is the scariest and most difficult thing to deal with, especially if you are one of the millions of small businesses that depend on every last penny to make it.
The good news is that you can get your listing back in many circumstances. It is important to know, however, that if you intentionally violated the guidelines, especially if it was done so blatantly, the chances of retrieving your listing is significantly lower.
Follow this guide to understand how to fix suspended listing on Google and get your account reinstated in short order.
Why Did I Get a GMB Suspension?
Being handed a GMB suspension can definitely be frustrating. And the thing to realize is that you probably won’t be able to get a straight answer about how your listing transgressed Google’s algorithm. This is because, whenever you make changes, Google’s automatic tools review your changes.
This means that if you have had a GMB suspension handed down, your listing raised some kind of automated red flag. You might not even notice that you have done anything wrong until that ticket comes in the mail.
Generally speaking, there are two types of GMB suspension: a hard suspension and a soft suspension.
What is a “hard” GMB Suspension?
This is pretty bad news for business. When given a hard GMB suspension, your business is taken off of Google Maps even though you can still access your GMB dashboard. Google tends to give out a hard GMD suspension when it suspects that the listing is illegitimate for any number of reasons.
Getting hit with a hard GMD suspension can feel awful and even worse, it can have a major impact on your business. It also basically means no message, no reviews, no listing in Google Knowledge Graph, and no photos visible to searchers.
It isn’t the end of the world if you get a hard GMB suspension, but it can mean lost dollars as even those customers looking for your business can’t find you. Thankfully, Google allows you to access your dashboard so that you can figure out what the issue is.
What is a “soft” GMB Suspension?
A soft GMB suspension will leave the listing up on Google Maps, allowing customers to find it, but you won’t be able to make any edits to the listing while your listing is suspended. Not being able to update your listing can be a big deal, especially if the GMB suspension persists.
Your business can be suspended for quality issues or running a service area business but displaying a physical address. It can also be suspended if Google suspects that your business does not exist at that address or if your business has duplicate listings.
How to Get Your GMB Listing Reinstated
You may have a pretty good idea why your listing was suspended or you may have no clue. Typically, Google gives very little specifics about the suspension and merely cites quality issues as the reason for suspension. Your best bet is to review the GMB guidelines and notice if you’ve violated any of them.
To retrieve your listing you will want to fill out the Google My Business local business reinstatement requestand submitting it to Google. Because of the volume of reinstatement requests, Google can take weeks or even months to respond or take action. One trick to expedite the process is to contact GMB through their social channels.
If all else fails, find a phone number to speak to someone who might be able to get you the answers relating to your GMB suspension that you need.
As stated previously, it is imperative for you to track what happens from the time of your GMB suspension. Besides any changes, you’re going to want to note a few different things:
What things you changed before you were suspended
Any major changes you have made in recent weeks
Whether this is your first GMB suspension
What you do after the suspension is issued to try to fix the problem
And, perhaps most importantly, your listing’s map URL or dashboard URL
Depending on the type of suspension that you have been issued, you might have to take a snapshot of your dashboard URL in order to document this for the next steps in the process.
Make an Appeal
There are a number of ways that you can appeal your GMB suspension. You can fill out the form online, reach out to the support team through social channels, or use the helpline to speak to a person to help with the problem.
It is most likely that you will have to deal with someone through automated measures, so keep that in mind.
My Listing was Reinstated but My Reviews are Gone
Keeping track of the URL is important because you might have your GMB suspension lifted but find that all the reviews for your GMB listing are gone. That is nothing to sneeze at as your reviews can have a huge impact on your business.
Thankfully, this is what is known as a trending issue on the support forum so it is one of the most common issues that Google sees. Be certain to take a snapshot of your reviews as well so that you can show Google support later on.
If All Else Fails
There may come a time when you have gone through the appeal process, are going through all the right channels, and your GMB suspension has not been lifted. So, what do you do next? How do you get your business back out there?
Starting from scratch is really the only other way. If you plan to do this, make certain that you download everything from your old listing. Photos, copy, everything needs to be grabbed. When you have done this, delete the old listing entirely and then create the new listing.
You might also want to invest in contractor SEO to ensure that your organic web presence remains active even despite a GMB suspension. When you rank of keywords that your consumers search for, you can still pick up business on Google without a listing.
It is not the best solution to your issue but it will get your business back onto GMB in shorter order so that you don’t continue to miss out on more business.
Whether you want new customers for your plumbing company or simply want to know how to get leads for construction, YouTube marketing can help contractors achieve their objectives in 2020.
YouTube is among a handful of tools out there that are absolute essentials for any business. When it comes to marketing your business, there is no substitute for the reach and potential that an avenue like YouTube presents.
But simply creating an account on the video giant and posting random videos won’t achieve the results that you are after. You have to properly understand YouTube marketing in order to properly brand yourself and your business.
For those who aren’t tech-savvy and find the social media era to be repulsive, YouTube can seem more difficult than it is. Follow the steps provided in this guide and you will feel like an expert when it comes to marketing your business through YouTube.
1) Write Compelling Titles
It doesn’t matter how good your video may look; it is absolutely useless if there is no one to click on it. This is why the title is so important to the success of your video and why it is important to optimize your video for YouTube marketing in order to bring in those highly important viewers.
There is more to it than just creating a snazzy title, however. There are a few ways that you can create the perfect YouTube titles to give you the kind of reach that you have always dreamed of having for your business.
Find the right keywords: Keywords in the title will tell Google crawlers what your video is about. Not only that, good keywords will tell your viewers exactly what to expect from the video before they click it, creating a win/win scenario.
Keep your title short: Try not to exceed 60 characters with the length of your title. The optimal title will be something that viewers can see with just a quick glance. Anything more and you’re hurting your effort.
Clear, descriptive titles: Never, ever make viewers figure out what you’re trying to do. Let them know precisely what the video is about. Any additional work, and they likely won’t bother giving your page a chance at all.
Try following a pretty simplistic formulate to create the perfect YouTube marketing video title. Identify a central idea for your video, search for short and descriptive keyword phrases that identify with that theme, and then choose a title that best answers the most important question for viewers.
2) Limit Video Length
Much like a lengthy article, fewer and fewer people are willing to invest time in a lengthy video. Anything over five minutes and you’re likely wasting time and resources because people won’t even bother watching it.
The majority of YouTube videos surveyed during a Comscore survey had the average video between 4 and 5 minutes. If you have a long video that is simply repeating yourself, it kind of defeats the purpose of YouTube marketing.
In short, people need to have a good reason to be interested in what your video is presenting. Experiment with video length as you go to find out what works best for you in terms of maximum engagement.
A few general tips when creating a YouTube marketing video: make certain that the content is of the highest quality and interesting to your target audience. Optimize your videos to make certain they are under that 5-minute mark. Anything more and you’re just wasting time. Keep your videos informative, interesting, and as short as they can be to keep the attention span of the user.
3) Brand your YouTube channel
The biggest and most visible users on YouTube have their own channels. This is where they release content exclusive to their brand and viewers know to go to their channels to find out more about that content creator.
The same concept should be applied when implementing YouTube marketing. Create a branding channel that makes it visually attractive and encouraging to visitors when it comes to taking you seriously. Not only will this draw visitors to your channel, but it will also grow your brand awareness and makes your audience spend more time with you and your videos.
The company logo should always be your company’s profile picture. Again, the brand is the point of all of this and that is the very first thing most users will see when they go to your YouTube channel.
In order to help users find you easily, make certain to add descriptions and titles to each one of your videos. There is also a banner image included in your profile; make sure to use it to link to your website and social media. The more avenues that you have to generate organic traffic to your website, the better off you’ll be.
4) Use Calls-to-Action (CTAs)
It has been proven that adding calls to action to your videos will create more engagement on YouTube. The tricky thing is that they can also be irritating. Be clear and concise with your CTAs and don’t beat people over the head with them.
Add links to your website or maybe ask for subscribers to your channel either within or at the end of the video in order to let people know what the next step is. Approach your CTAs smartly and you will be rewarded over the long term.
5) Share to Social Media (Go Viral)
Social media platforms like Twitter, Instagram, and Facebook continue to be essential avenues of marketing to your audience. Even with a strong YouTube marketing plan, you should be sharing your videos to those platforms to get more eyes on the videos themselves.
Each social media platform has its own distinct culture and you need to figure out which one is the best for your videos and where your efforts will most be appreciated. Don’t just spam your videos to those accounts; users will notice this quickly and ignore them.
Try adding interesting messages when posting your videos to your social media accounts. This will let the user know what the video is about and inform them why they need to watch it. Social media can be a hugely powerful tool, especially when it comes to the world of YouTube marketing. Use it effectively and you’ll notice major results.
Remodeling contractor websites generally all follow the same basic principles when it comes to trying to develop a trust and relationship with a customer base. And the best contractor websites will be able to hold on to those principles, build trust, yet maintain a uniqueness about them that helps them to stand out.
Here are just a few friendly tips on how to make certain that your website is among the top remodeling contractor websites out there. They will help you draw in better audience numbers than ever before and show you the true benefits of optimizing your website to the most current standards.
There was once a time when one could ignore mobile and not feel much of an impact. Those days are long gone, dead, and buried. If your business isn’t mobile-friendly, it will be in big trouble.
Now more than ever, more users are beginning their search experience on a mobile device. Missing out on that segment of the audience is not what good remodeling contractor websites do. They adapt to the times and make it easier for users to gain access to them via the search.
It cannot be stressed enough that being mobile-friendly is perhaps the most important feature towards becoming one of the better remodeling contractor websites around.
2) High Speed
While it may seem impatient, most users are expecting their web page to load in under 3 seconds. That might not seem very long, but anything more than that is practically an eternity when it comes to web pages.
This is why the best remodeling contractor websites aim to protect the data of anyone who visits. This is something your audience will likely not even notice but it plays a key factor in keeping them, as well as any other visitors, as safe and protected as can be while visiting your website.
3) Safe & Secure
Cybersecurity needs are at an all-time high. This is because there are more people online than at any other point in history. This also means that there are more security risks being had simply due to the sheer numbers.
One trait of good remodeling contractor websites is that they use HTTPS certification to guarantee safe surfing when using their websites. It might not seem like a big deal but having HTTPS certification can mean the difference between peace of mind and wondering if your data will be compromised. The best websites will protect against those data breaches.
4) Quality Design
A common feature of some top remodeling contractor websites out there is they all have an intuitive, sleek design. With an eye-catching design, that could be the hook that brings in a skeptical user.
The design of a website means implementing visual tools to grab the attention of the customer. Done incorrectly, this can look tacky and cheap. But if done properly, it can make your website stand among the top remodeling contractor websites in terms of look and appeal.
While appearance isn’t everything, it certainly plays a part in the process of creating the best website possible.
5) NAP Details
One of the foundations of any quality business website is known as the NAP details: name, address, phone number. These vital pieces of information are the link directly between your business and the potential customers out there.
The remodeling contractor websites that make the best use of this tend to not lose quality leads quite as often. The last thing that you want to do is make the customer go on a wild goose chase to find out basic information about your company, especially if they make plans to spend money with you. Make it easier for them by providing NAP details wherever possible.
6) An “About Us” Page
Part of the process of selecting a business is vetting that business. Consumers are looking for a trustworthy option and the best remodeling contractor websites make it easier than ever for the consumer to see why choosing them is a good idea.
Be sure to talk about the services that you offer, all of your noteworthy experience and certifications, pictures of your staff to make it feel real and comfortable, any awards that you’ve won, and all the testimonials that you can get.
The about us page needs to convey why you are one of the best remodeling contractor websites out there.
7) Phone Numbers Everywhere
This ties into the NAP details section a bit. Some businesses out there are making it more difficult than it should be to find basic contact information. This means the website isn’t doing its job. The most prominent remodeling contractor websites out there will make their contact info available everywhere.
And that’s precisely what you should be doing. Put your phone number in the header or footer of every single page so the audience never has to ask where to find it. Join the best remodeling contractor websites by making certain your phone number is visible on each and every page.
8) Accessible Photo Gallery
Sometimes there is no alternative for being able to show instead of telling. The best remodeling contractor websites feature extensive image galleries. The key here is that the images are of the highest quality; lesser quality images can not only look bad but hurt your overall Google search ranking, too.
This is also how the best remodeling contractor websites showcase the work that they can do. Being able to let the visitor see the types of projects undertaken can really paint the picture for them, showing them exactly what your company is capable of. Those images can really make a difference.
9) Informative Blog
Believe it or not, the best remodeling contractor websites will feature a blog. This is because having a blog develops the authority of those remodeling contractor websites, bringing in organic traffic along with it.
Try addressing the most commonly asked questions within the industry when writing your blog. This will help to develop that authority and make your website one of the best remodeling contractor websites out there that will bring in traffic even if the reader doesn’t plan on using your services immediately.
How To Make a Contractor Website
If you are wondering how to get started with your contractor website, it is best to invest in contractor website services. If you prefer to create the website on your own, you must understand that it will be a time-consuming project, if you truly want it to be an asset to your business. With that being said, it is possible to do. First, you need to find a website theme and install it onto your hosting server. For more on how to create a website, check out this guide.
Your contractor domain name can be the biggest factor in the success of your website. Without a proper domain name, your contractor business could wind up missing out on potential leads and customers that are the lifeblood of the business.
But a contractor domain name may not be so easy to come up with. Without the proper information to aid in your search, you could wind up stuck with a contractor domain name that hinders your efforts, makes it difficult to find, and keeps people from visiting your website.
Thankfully, there are a few tips that can help make your domain name as strong as it possibly can be. This will make it easier for your target audience to find your business, to share it via word of mouth, and to tell others about it.
Here are a few elements to make certain that your contractor domain name is the right one for you.
1) .Com Extension
Part of choosing a contractor domain name is in selecting the right domain name extensions. These are your .com, .org, .net, and any other extensions that may be relevant to your business. It should go without saying that .com is the most common of these with nearly 50% of the top TLD distributions.
That .com extension is the one that people are most familiar with and will automatically default to when guessing the URL of a business. It is also the easiest to remember because it is the most familiar in societal vernacular. If you can’t get the .com for your contractor domain name, you are starting behind the eight-ball.
If at all possible, make certain to get all the extensions you can for your business. Doing this can funnel anyone to your website no matter what extension you put in. It also accounts for times when people are trying to guess your URL based on an ad or commercial and mistakenly put in the wrong extension.
Picking the right extension(s) puts you in a position to narrow the funnel of traffic down to your domain no matter what the extension may be.
2) Brandable Domain Name
One of the most effective means of picking the right contractor domain name is to make your name marketable instead of something generic. “Terry’s Contractor Service” is straight and to the point, but it will likely get lost in the shuffle of the competition.
This is why having a brandable name is so important. Your brand is what the customer thinks of first and foremost. That domain is how visitors will find you; if they can’t remember your name because it doesn’t stand out, they will likely have trouble finding your website.
A brandable name stands out because it is unique. Something more generic will stuff in keywords and be largely unmemorable, not realizing that going generic causes them to blend in with the competition even further regardless of the keywords that they are using.
Creating your brand name is essential so that you have that initial difference between your company and the competition. This is easier for people to remember and gives them fewer things to mess up when they type in your URL or Google your business name.
A brand is essential in the business world. That brand is what customers recognize and eventually what develops trust and a relationship between customer and business.
3) Concise and Memorable
Part of the problem of standing out and making your name brandable is that going too long is just as bad as picking something generic. You want to keep it shorter so that your target audience can more easily remember your business domain.
The most common length, according to research performed by DataGenetics.com, is approximately 12 characters. This means that you need to keep your domain name concise and to the point. It also means that you can afford to be creative.
Your domain does not have to be exactly the same as your business. Even if your brand name is something more generic, you can apply a nickname or slogan to your domain. This grabs the attention of your audience and gives them something to remember your business by.
The shorter the domain the better. People have short attention spans and memories as it is; giving them more to remember only leads to frustration for the business. Thankfully though, you can offset the length of your domain with a brandable one. But it can’t be too long and too generic, otherwise, you will be dead in the water with your target audience and their ability to recognized your brand.
4) Easy to Type and Pronounce
You want your contractor domain name to stand out for a litany of reasons. Most of all, you want your target audience to be able to pronounce and type that domain in with minimal issues. If they can’t remember what it is and get it wrong, there’s a good chance they will move on and not bother looking at your website.
Think about it: the most popular websites in the world are easy to spell and are short in characters. Make certain that your audience can spell your domain with little issue. If you have to explain the spelling even once, it is probably too complicated.
A great way to test this is to tell 10 people about your potential contractor domain name and ask them to spell it. If more than a couple of people suggest that you spell it, you should definitely look into shortening it.
Most of all, your domain needs to roll off the tongue. This makes it far easier for your target audience to share that domain name by word of mouth. It also makes it easier for them to share your contractor domain name with friends, family, and potential customers.
Test this by writing your domain on a piece of paper and asking 10 people to pronounce it. If more than a few people struggle to do so, you need to simplify that as well.
According to industry experts, Google has been making frequent updates to their algorithm in the last month. As a small business owner, you may be wondering what that means for your contractor SEO strategy and whether you have the processes in place to continue generating online leads after February.
Those changes, which are largely unannounced and never have a direct “fix” to them, can have substantial impacts across the web and on a variety of industries. Unfortunately, it is up to those websites affected to figure out what changes occurred and how to combat them.
And as of this past weekend, it seems that Google has pushed out some sort of ranking algorithm change that has resulted in a large shift in the rankings of many websites. While it is uncertain on just what this February 2020 update has done, Google has not yet commented on the speculation surrounding this update nor has it even confirmed that the update occurred.
Google is Always Changing
Much like the February 2020 update, Google’s search results are constantly changing. This means that new pages are coming into the index, new signals get refreshed, and that Google makes literally thousands of changes each year.
This is common knowledge and something that the only SEO community has been dealing with for a long, long time. Still, it is not that often that the community sees such a big spike in both the rank checking tools and the SEO community chatter.
To say that Google’s February 2020 update has a substantial impact that we have yet to understand would be putting it lightly. While it will eventually be realized what these changes were and how they impact websites, it is a bit like feeling around in the dark at this point for many websites.
Rank Checking Tools
According to some of the most popular rank checking tools, there have been substantial changes. It is important to note that the tool providers have stated that they don’t count the featured snippet deduplication or user interface change with their rank changes.
While there are those that suspect that these changes are the result of these tools showing ranking fluctuations, it doesn’t seem as though that is accurate at this time. Essentially, most of these tracking tools are registering “off the charts.”
This doesn’t necessarily mean that the changes were good or bad, but there are a substantial number of websites that were impacted according to these tools.
Some Main Points of Major Reports
After Sunday, February 9th, the rumors of a big February 2020 update began to circulate, speculating that there were “really big, maybe even massive” changes that were taking place within Google’s search results.
Since then, more reports have emerged and there are a few points worth noting when it comes to this update:
The Update is not officially confirmed by Google yet.
The update has effects on many niches and websites that have very different profiles. This means that there is no clear pattern of websites that have been impacted by the update.
There are some sites that are losing and then simultaneously gaining traffic. This is a definite sign of possible Google testing.
There is some speculation, though it isn’t exactly solid, as to whether these fluctuations being observed are connected to layout or HTML changes in the SERPs.
The update has clearly not had affected everyone yet though that could change in short order.
The Problem with Updates and Google’s Communication
Since the Core Update back in March 2019, Google has made it a practice to announce or even pre-announce major updates to their core algorithms. The communication policy was introduced as an attempt to increase transparency as well as prevent some speculation from spreading.
Still, there have been plenty of times since then that Google has not provided consistent communication. This was evident in the November 2019 update, which didn’t have any pre-announcement and was only acknowledged by Google after numerous SEOs had been affected in the rankings.
Whether we like it or not, what Google discloses is up to them and it is up to us to fill in the gaps. When there are updates with no communication, as seems to be the case with the February 2020 update, it is up to users to determine where the biggest SEO ranking changes have occurred.
Even when Google does acknowledge that a change may have been made, it is vague at best. Google even commented long after the November 2019 update by saying “we do updates all the time.” I would suggest rereading our general advice about this.”
That is not much as to what the update was, how it impacts websites across the net and what changes need to be made to improve the affected SEO rankings. This can lead to frustration for users in determining where the biggest changes have taken place.
What Contractors Should Do About The February 2020 Update
The best idea for finding out what changes have been made is to wait for the SEO community to figure it out. Sure, being patient is not always easy but unless Google is transparent about their updates, there is no other way to know what has happened.
Google posts updates at times through their Search Liaison account on Twitter, but other than that, it can be like feeling around in the dark when it comes to their algorithm updates. And with the impact it can have on the SEO rankings of websites, it carries serious implications with it.
Keeping your ear to the online community and seeing what they uncover is the best course of action for finding out what changes may have taken place and what impact they could have on your website and your business as a whole.
SEO is an ever-evolving tool in the online marketing world and while Google has the aim of providing the most efficient rankings possible, it can be frustrating in the days after the update.
Hello! If you have any questions, leave your info below and we'll call you.