Paving SEO presents challenges to small businesses, particularly those like concrete and paving companies. A lack of understanding about how search works causes confusion about marketing campaigns. As a longtime SEO agency for driveway resurfacing company campaigns, Contractor Webmasters knows which strategies work in 2022.
Ultimately, concrete and paving contractors should simplify their marketing ventures to focus on two main areas: Google Search and Google Maps. Here are ten amazing SEO ideas to help your company appear on both platforms in 2022:
1) Optimize Google Business Profile
Google Business Profile is the best free SEO tool on the market. You can claim a business listing and immediately rank in the local map 3-pack. Of course, your rank depends on your location, reviews, and relative competition, among other things.
Optimize your GBP listing with full information, unique photos, and consistent reviews, and watch your listing jump on the rankings.
2) Stop Blogging
It may sound counter-intuitive initially, but blogs may hurt your SEO more than help. Sure, blogs work well for marketing websites, or addiction websites, etc. But a concrete company blogging is a waste of time and a waste of Google’s indexing resources. Instead of blogging, focus on crafting the best possible service pages and updating them regularly with new information and user-generated content.
3) Get DataPins
There’s a great new app available to concrete and paving companies called DataPins. It’s the best SEO tool on the market since it helps with online SEO and local reputation management. The app allows contractors to perform jobsite check-ins, which are then published to the corresponding service and location pages.
If you pave a driveway in Seattle, WA, you get the check-in on your paving and Seattle pages. Furthermore, DataPins sends automated review requests to each customer you service.
4) Submit NAP Citations
NAP citations get a bad rap from some marketers. People are ditching them in favor of so-called DoFollow links. Guess what? Local citations still matter for SEO. It doesn’t matter that they are NoFollow links since they hold major relevance and regional influence. Additionally, you may get some referral traffic from the more popular business directories like Yelp and HomeAdvisor.
While the NAP consistency angle was overblown in SEO, submitting those citations remains pivotal for local authority.
5) Write Better Content
Content is not king, but it’s certainly prince. The idea of trash content on your concrete and paving site makes the folks on Contractor Webmasters cringe. Google can absolutely detect poorly written content and scraped content. The objective should always be to write better content for an enhanced user experience. Use tools like Grammarly to identify and correct errors and ensure that whoever writes your content knows the subject.
6) Create Social Signals
A lot of pavers as our team, is social media worth it? The answer is yes, but not exactly for the reasons you might think. For example, your business may not get many leads directly from Facebook or Instagram, but it does get something called social signals, which help with SEO.
Major platforms like Facebook, YouTube, and Twitter send social signals to your website, which can increase its rankings over time. Make sure to tweet out news about your company, specials, and discounts, and include a link to your website in each post.
7) Link to Relevant Internal Pages
Many SEO people get obsessed with inbound links from 3rd party websites, forgetting a far more important linking strategy: internal linking. To determine its topical authority, Google wants to see how your content interacts with itself.
For example, your driveway paving page may link to your homepage, and your homepage should link to all of your service pages. Not only are you helping users seamlessly navigate your website, but you are helping search engines crawl it appropriately.
SEO Services for Concrete and Paving Companies
Looking for assistance with your concrete and paving SEO? Contractor Webmasters offers SEO services for concrete and paving contractors. Our package includes a custom website, original content, the DataPins app, and on-page SEO. We are considered the top contractor SEO company in America, and we look forward to helping your website rank #1 for relevant keywords in your region.