Tag Archives: Google

Will Google’s Unconfirmed February 2020 Update Impact Contractors?

Google February 2020 Update Cover

According to industry experts, Google has been making frequent updates to their algorithm in the last month. As a small business owner, you may be wondering what that means for your contractor SEO strategy and whether you have the processes in place to continue generating online leads after February.

Those changes, which are largely unannounced and never have a direct “fix” to them, can have substantial impacts across the web and on a variety of industries. Unfortunately, it is up to those websites affected to figure out what changes occurred and how to combat them.

And as of this past weekend, it seems that Google has pushed out some sort of ranking algorithm change that has resulted in a large shift in the rankings of many websites. While it is uncertain on just what this February 2020 update has done, Google has not yet commented on the speculation surrounding this update nor has it even confirmed that the update occurred.

Google is Always Changing

Much like the February 2020 update, Google’s search results are constantly changing. This means that new pages are coming into the index, new signals get refreshed, and that Google makes literally thousands of changes each year.

This is common knowledge and something that the only SEO community has been dealing with for a long, long time. Still, it is not that often that the community sees such a big spike in both the rank checking tools and the SEO community chatter.

To say that Google’s February 2020 update has a substantial impact that we have yet to understand would be putting it lightly. While it will eventually be realized what these changes were and how they impact websites, it is a bit like feeling around in the dark at this point for many websites.

Rank Checking Tools

According to some of the most popular rank checking tools, there have been substantial changes. It is important to note that the tool providers have stated that they don’t count the featured snippet deduplication or user interface change with their rank changes.

While there are those that suspect that these changes are the result of these tools showing ranking fluctuations, it doesn’t seem as though that is accurate at this time. Essentially, most of these tracking tools are registering “off the charts.”

This doesn’t necessarily mean that the changes were good or bad, but there are a substantial number of websites that were impacted according to these tools.

Some Main Points of Major Reports

After Sunday, February 9th, the rumors of a big February 2020 update began to circulate, speculating that there were “really big, maybe even massive” changes that were taking place within Google’s search results.

Since then, more reports have emerged and there are a few points worth noting when it comes to this update:

  • The Update is not officially confirmed by Google yet.
  • The update has effects on many niches and websites that have very different profiles. This means that there is no clear pattern of websites that have been impacted by the update.
  • There are some sites that are losing and then simultaneously gaining traffic. This is a definite sign of possible Google testing.
  • There is some speculation, though it isn’t exactly solid, as to whether these fluctuations being observed are connected to layout or HTML changes in the SERPs.
  • The update has clearly not had affected everyone yet though that could change in short order.

The Problem with Updates and Google’s Communication

Since the Core Update back in March 2019, Google has made it a practice to announce or even pre-announce major updates to their core algorithms. The communication policy was introduced as an attempt to increase transparency as well as prevent some speculation from spreading.

Still, there have been plenty of times since then that Google has not provided consistent communication. This was evident in the November 2019 update, which didn’t have any pre-announcement and was only acknowledged by Google after numerous SEOs had been affected in the rankings.

Whether we like it or not, what Google discloses is up to them and it is up to us to fill in the gaps. When there are updates with no communication, as seems to be the case with the February 2020 update, it is up to users to determine where the biggest SEO ranking changes have occurred.

Even when Google does acknowledge that a change may have been made, it is vague at best. Google even commented long after the November 2019 update by saying “we do updates all the time.” I would suggest rereading our general advice about this.”

That is not much as to what the update was, how it impacts websites across the net and what changes need to be made to improve the affected SEO rankings. This can lead to frustration for users in determining where the biggest changes have taken place.

What Contractors Should Do About The February 2020 Update

The best idea for finding out what changes have been made is to wait for the SEO community to figure it out. Sure, being patient is not always easy but unless Google is transparent about their updates, there is no other way to know what has happened.

Google posts updates at times through their Search Liaison account on Twitter, but other than that, it can be like feeling around in the dark when it comes to their algorithm updates. And with the impact it can have on the SEO rankings of websites, it carries serious implications with it.

Keeping your ear to the online community and seeing what they uncover is the best course of action for finding out what changes may have taken place and what impact they could have on your website and your business as a whole.

SEO is an ever-evolving tool in the online marketing world and while Google has the aim of providing the most efficient rankings possible, it can be frustrating in the days after the update.

Posted: | Updated: Feb 24, 2020 | Categories: SEO

How Do Google Core Updates Impact Contractor Websites?

Google Core Updates Blog Cover

January 2020 sparked discussion around SEO as the latest of the Google core updates was released and rolled out. Although Google makes some type of change to its algorithm on a daily basis, a core update represents a more significant change

It should come as no surprise that Google makes frequent updates to its algorithm. With nearly two trillion searches each year and 20 years under its belt as a search engine, it has to make those updates in order to get the very best out of its search algorithms.

To put some context on it, Google launched more than 3000 changes to its Google Search in just the last year. To say that there will be changes on the horizon for 2020 would be putting it lightly. Still many of these updates are peripheral and something that you might not notice.

But there are major updates known as core updates that make significant and broad changes to the algorithm and systems that Google runs. These core updates can attract major attention because they have a more noticeable effect.

What is a Google core update?

A core update happens whenever Google makes a broad or significant change to its search engine algorithm.  All of these updates have the aim of improving the search experience for users while providing more useful, relevant, and trustworthy content than the previous update.

Google January 2020 Core Update Tweet

Different Core Update Examples

Prior to 2020, you may have noticed some of the more recent Google core updates that were rolled out in 2019. One of which was the March 2019 core update. Google itself never released specific details about the update, but there was industry research that suggested that those sites with low-quality content would see the biggest decrease in both rankings and traffic.

That same study also showed that most of the websites that were affected by that core update worked to improve their overall content and, by proxy, their overall search ranking.

Then there was the June 2019 Core Update. This broad core update was meant to mimic other core updates. Unlike the previous core update, this one didn’t update any of the major categories like the March core update or a previous update that had an impact on site speed.

Google did, however, suggest that users read their 2011 blog post on how to build higher-quality websites in order to better learn to improve their sites for the long haul. Google can be quite vague with its updates at times.

Lastly is the September 2019 Core Update. Those that reported negative impacts from the June 2019 Core Update reported getting increases in both their rankings and traffic when the September 2019 Core Update was released.

Generally speaking, this update was thought to have the biggest impact on healthcare and news sites. The thing to keep in mind is that these updates rarely come with details. Pay attention to industry reports in the wake of an update to learn more about its general impact.

How Can You Tell if a Google Core Update Had a Negative Impact on Your Contractor Website?

It is normal to be worried that a Google core update could have a negative impact on your contractor website. And since they don’t really announce what the update entails, it can be easy to not know what changes have taken place until you begin to see changes.

Decreased Rankings

When Google makes a broad core update, SEOs often look at the search engine results page, also known as SERPs. Your rankings in the SERPs can give you a pretty good insight into whether a core update helps or hurt your site.

You will have to monitor the rankings for several days to really get an idea of where things have changed, so don’t expect to see an impact in a single day. Be sure to check your rankings for a variety of keywords, including ones that have different intents.

If you begin to see your rankings tumble over the subsequent days, you can be certain that the latest Google core update has had a negative impact on your website as it stands.

Decreased Traffic

Another thing to keep an eye on in the wake of a Google Core Update is your organic traffic. Should your rankings drop in the search results, you will definitely lose traffic. You could see a dramatic drop in traffic depending on what your before and after rankings are since the first five positions on Google search results generate 68% of all clicks.

Be certain to use your Google Analytics package to analyze your rankings and site traffic. Take a look at your traffic year-over-year to see where the biggest impact is. While you should definitely look at your site-wide traffic, make sure that you take the time to look at the traffic of individual pages as well.

If you have been impacted by the latest core update, there are two things that you can do to help alleviate the issue.

Refer To The Google Quality Rater Guidelines

This details exactly what Google wants and expects from websites, determining Expertise, Authority, and Trustworthiness, also known as E-A-T. If you are uncertain of what to do to improve your rankings and, therefore, your traffic, this is the best bet.

Assess your content

Since content is such a critical part of the SEO rankings, this is one of the first places to start when reevaluating your website for any potential core update dips. Depending on the size of your website, you might want to shift your focus to the more important and valuable pages on your website.

Sometimes, the core updates can have an impact on some but not all of your content. In an instance like this, take a look at the content that was and wasn’t affected and take note of the differences between the two. This will go a long way towards allowing you to make the necessary adjustments for the new core update.

Evaluate things like the quality of the content, the presentation and production, how comparative it is, and the overall expertise. This will go a long way towards reestablishing your website in the Google search rankings, helping to drive more of that organic traffic back to your website that may have been cut out.

Audit Your Website’s Health With Contractor SEO Services

Posted: | Updated: May 28, 2021 | Categories: SEO

Why Home Security Companies Need Google My Business

Being a small business owner in the United States means you are in a crowded landscape of like-minded individuals and businesses that are also trying to get their names out into the consciousness of the public in an attempt to grow their business.

Because every industry is generally crowded with several businesses that are looking to gain more of a foothold within their industry, making sure that your business has all the necessary tools has never been more important. Gaining online recognition has also never been more important given that Google generates a whopping 63.5% of all search queries in the United States.

In such a competitive space, particularly among search engines, you might feel like your business is out in the cold and left with nothing to help. Fortunately for many small business owners out there, Google itself offers a tool that is fantastic for small businesses that are looking to manage their online presence.

This tool is called Google My Business, and it is an absolute must for any company, let alone those in the home security industry.

Google My Business

Google My Business

What is Google My Business?

Google My Business is a tool that is provided for free by Google that will allow business owners to put together something of a profile that ultimately displays things like their company name, the address the company is located at, what the hours of operation are, and a website link that gets displayed in the search results such as Local Finder, Google’s Local Map Pack, and the organic rankings’ system.

The first and most critical step for any sort of local SEO strategy is to make sure that you claim and then verify your business’s GMB or Google My Business listing. Then, when someone eventually searches for your business on Google, the information that was used in establishing your GMB is pulled and used to populate the search.

Where will the information about my business appear?

The aforementioned information from your Google My Business page will then show itself in three different places on Google when someone searches for your business or the type of business that your company operates in. The most common of these is in the sidebar, which is also known as the “knowledge panel” that appears when someone searches for a specific company name. For mobile, this would appear at the top of the search listings instead.

You will also see this information displayed in the local results. When you search for a city name, Google will display three relevant businesses that are closest to the geographical location that is used. If your business is one of those three, that information will be displayed at the top of the Google search.

Lastly, Google Maps is one of the places where your information can be displayed. When someone does a search through their desktop computer for the Google Maps tab of their search, it will display your business on the map itself.

It is essential and critical that you claim your business and list a very specific category on your Google My Business listing. This makes it easier for Google to know what search terms to match to your business and will make it more likely that your business will be displayed for the right search results.

Review your GMB for relevant information

As mentioned previously, Google My Business is dependent on the information that you input into your Google My Business profile. If you omit information or leave things blank, you will ultimately hurt your overall search rankings. Make sure that every available detail of your business is listed as accurately as it can. Google will try to determine things like your location as well as other relevant information.

Setting up your business listing is easy, and it is free. There is no reason whatsoever to not partake in this as it is just another way for consumers to find out about your business and Google will rank you higher in its relevant searches as well. This is quite literally a win-win for your business and one that you would be dumb to not take advantage of.

Your reviews are essential

Once you have set up your Google My Business page, you need to make sure that you pay close attention to the reviews that have been left for your business. It is essential that you have your customers leave reviews for your business for two very important reasons:

  • Google uses reviews as a ranking factor to determine where your business fits in the search results. The better your reviews, the higher your ranking, and the better your overall visibility will be in relevant searches.
  • A massive 88% of online consumers will trust those online reviews as much as if they had gotten a personal recommendation. Needless to say, the more reviews you have (and the more positive, the better), the better idea that potential customers will have of how your business is to work with and if you are dependable and trustworthy. Those last two things are absolutely essential when trying to grow your local business, home security industry, or otherwise.

According to some online sources, the online reviews left for your business are thought to account for 10% of how Google, as well as other search engines, will decide to rank your business in the relevant search results. Obviously, there are other factors that are involved, but that is a pretty sizable level of importance placed on those reviews.

Even if you get negative reviews, so long as they are not plentiful, those are manageable, and manage them you should. Hiding from negative reviews or fighting those who leave them does nothing for your company overall. Address these negative reviews, but be certain that you do so in a quick and professional manner.

When you work with those who have left negative reviews, it gives the impression that your company is willing to go above and beyond in the name of quality service and that you listen to your customers, in any event, to make sure that their experience is as smooth as possible.

GMB factors

GMB factors

Organizing your online presence is easy

It cannot be stated enough how important it is to have an online presence in this day and age regardless of where your company is or what services it offers. Having an online presence is the most important way to show prospective customers what your business is about and what they can expect when using your company.

With the Google My Business tool, you can optimize the way your home security company stacks up within the related search rankings. It is by no means a guarantee that your business will be seen above all others in your area, but it will mean that you are giving Google more reason to rank your business higher. This is why it is so important to list all the information that GMB asks for; the more information that you include, the better job it does when Google compiles its search rankings.

And when your business ranks higher in Google’s search rankings, that means more potential eyeballs will become exposed to your website and your business. This leads to more prospective customers, which eventually leads to conversions or sales.

Small businesses need to do whatever they can to stand out in a sea of competitors in whatever industry that they are in. Because there are so many similar options out there, it can be difficult to differentiate your business from the others in the industry.

With an emphasis on positive reviews, both on your own website and external ones, you can now dictate how relevant your website is in the eyes of Google. When you have Google pushing you to the top of the relevant search results, you should start to see an uptick in traffic and the number of eyes that are viewing your business. If you can maintain this with any regularity, this should lead to an eventual uptick in business as well.

Google My Business is one of those tools that you would be a fool to ignore. This is mostly because it is a tool designed to help get more attention to your website and your business through the search rankings. It’s also free, and adding any tool to your repertoire should be of the utmost importance. When Google tries to give you help to optimize your rankings, definitely take it.

Make sure that you sign your home security company up for a Google My Business account today. The benefits that your company will experience in the long run are innumerable, and it is just another tool that will aid your business as you attempt to grow it within your community.

Your Google My Business listing is just the start, though. Grow trust with your audience and give them all the information they will ever need, and you will notice that more and more customers are calling upon your business.

Posted: | Updated: May 28, 2021 | Categories: Local SEO

11 Ways Electricians Can Get More Website Clicks

Electrician Website Clicks Blog Banner

It might seem obvious, but driving more traffic to your business’ website is a really good thing. The question is “why?” Well, the more people who visit your website means the more electrician leads that you have. And the more leads that you have, the more chances of turning those leads into sales.

The trick is figuring out just how to bring more eyeballs to your website and then, once they are there, how to keep them there and eventually buying products or services. There is no magical formula to this, but there are a few proven methods that can drive up the amount of traffic that you see on your website.

What you might not know is that you don’t even have to spend money to get your electrician service to increase viewership on your website. There are several different ways that you can drive that traffic to your site without having to spend a lot of money.

On-Page SEO

There are certainly many different electrician SEO tactics that you can perform on each of the pages on your website. SEO is basically how huge search engines find the most optimized pages to display at the top of the related search results.

When you appear on the top page of a service like Google, you will get more traffic just from the sheer number of people that go through the first page of the search results. Making sure that you are producing high-quality content as well as writing meta descriptions for each page is a great way to optimize each page on your website.

Making sure that users can tell what your page is about and what information they can gather from it is a great way to improve the likelihood that they click on your URL. There are many factors that go into on-page SEO, but they are hugely valuable to your website and your business.

Create a Google My Business Listing

What you might not realize is that an optimized Google My Business listing actually gets seven times more visits than one that is incomplete. That is a huge difference in the numbers that could be seeing your website if you use an optimized Google My Business listing. It is an outstanding way to get to your website and to drive more traffic to that site.

This is because Google is getting smarter than ever when it comes to displaying results. Providing all of the necessary information straight away could mean that a potential customer sees your info and skips doing a website check; they might just contact your business directly, which is even better than a website visit.

Optimizing your Google My Business Listing can be a huge boost to your website traffic numbers and can actually make a world of difference when it comes to users being able to find out information about your company in a flash. When you make it easier for them, they make it easier for you by giving you more attention and potential conversions.

Get Listed in Online Directories

One of the more proven methods of driving up the amount of traffic that your website sees is to get listed with a variety of online directories. These generally review sites that list out a number of businesses in that industry and then allow users to review and rank them.

This includes sites like Angie’s List, HomeAdvisor, Yelp, and others where customers can see real reviews left by real customers. This helps to foster a sense of trust in potential customers because they feel like they are getting a far more comprehensive look at your business.

Making your business more available through these online directories only means that, at worst, you will get more curiosity clicks than you ever have before. Even then, those are chances to convert into real dollars for your company and that is a major win all around the horn.

Post to social media

Social media – Facebook, Twitter, Instagram, Snapchat, etc.  – has grown into a juggernaut; a worldwide phenomenon that has millions upon millions of users log in each and every day. And because of the sheer reach of these platforms, it should be of no surprise that businesses are using them more and more to drive revenue.

Creating social media profiles and then linking them to your website is a great start if you are hoping to increase traffic to your website. Making relevant posts is another way to drive that traffic to your site. Most people aren’t just blindly clicking on a link, they need a reason to do so.

With social media’s vast reach, it is still a somewhat unknown territory for just how much potential it has. But making use of it in some way is imperative if your business hopes to grow and get more traffic to your website.

Build backlinks

This is in the same vein as building a working relationship with local businesses, except in the digital format. Ultimately, a backlink is a link to your website that comes from another website. You could trade content or links with other complementary businesses as well as industry influencers that will get your business in front of a larger audience but will drive more qualified traffic directly to your website.

Not only that, Google picks up on those backlinks and it will increase your trust with the Google search rankings. The more trust you get from Google can lead to higher ranks, which would lead to more traffic. Backlinks are a free, excellent way to drive traffic up for both your business as well as a partner business that would be willing to share the same goal with your business.

#Hashtag posts

Making pages or blog posts on your website is all fine and well, but generally speaking, only the traffic that is visiting your website will see it. That is unless, of course, you are making the best use of hashtags to give users an easier way to find your posts.

Using relevant and correct hashtags can get you discovered by users that are searching for products or services that you might have hashtagged. This draws more eyes to your product and makes you more visible, even if it is just to passing eyes.

Hashtags have become a hugely important part of the social media experience and making sure that you have added all of the proper tags can make the difference between your post blowing up across the internet or wallowing in obscurity. Make your posts as visible as they should be by incorporating the correct hashtags and you will see a bump in overall visits.

Email marketing

This might seem like one of those strategies that feel outdated and wrong, but email marketing remains a strong tool for growing the number of leads that a company develops as well as reaching customers directly.

When you send out newsletters or promotions, you should include a link to your website. This will not only drive up traffic numbers but expose these potential customers to your goods and services. When they are directly in front of the customer, it changes the way that your customers view your service. They are more likely to at least consider what the service has to offer instead of outright dismissing it.

Email marketing might seem like an archaic strategy, but it more than holds its value. Send out these emails to past customers as well to foster a sense of loyalty and familiarity in your audience and customers.

Make Use of Landing Pages

Landing pages are a great free source of traffic that goes straight to your website. Your landing pages are far more specific, linking to something like an offer, redeeming a discount code or coupon, letting the user download a free guide, or perhaps starting a free trial.

These pages contain details that the user needs to move forward and ultimately convert and it focuses on one specific call to action, which makes it more likely that it will happen. Landing pages are very specific, and you can get pretty targeted when it comes to your messaging, ultimately increasing the amount of traffic that comes to those pages.

Any way that you can narrow down the focus of your potential customer and get them to click on a specific product or page, you are winning the marketing battle. It is never-ending, but things like landing pages can make the whole experience all the easier.

Make use of your analytics

If you are using WordPress in particular, there are many free statistics and analytics tools out there to help you not only see how much traffic you are bringing to your website, but specific details as to the areas of the world where that traffic comes from, what your sales might be, and so many other helpful business tools.

It’s great to have this, but if you don’t look at it, it’s just kind of a waste. Make sure to look at these analytics at least a few times a week so that you can stay on top of trends and steer away from trends when they start to hit a downturn.

Analytics are there to help you see what you are doing well and what you aren’t so that you can make changes when necessary.

Get engaged (online)

One marketing plan that more and more companies are using is to implement a more user-friendly experience when it comes to engaging not only with their customers but their potential audience as well. How you do this can greatly affect how others perceive your business regardless of the product that you offer.

For instance, you might want to take the time out to do a Q&A to answer whatever questions users and customers might have. These things will help to foster a sense of trust in your current and potential clients, something that many brands work diligently to try to strive for.

Try a few different things like joining an online community, hosting live informative sessions either on your website or with Facebook Live, and work to help your customers even if they aren’t coming to you with work. This fosters the aforementioned trust. When a customer trusts you, then you are in and will have a customer for life so long as you don’t mess that up.

Google Search Advertising

The way that Google ads works are that you can pay to have your website come up as one of the first results that show up for that particular keyword. When that keyword is queried, Google will look at all the accounts that ultimately are bidding on those keywords and will rank and display the paid results in accordance with the relevance and quality of the ad.

Since paid search results show up at the top of the first page of results, it is a great way to generate more traffic for your website with qualified visitors. Best of all, you will only pay for that ad when someone clicks on it. This allows you to get more eyeballs on your products and services without having to pay a hefty fee just to get noticed by those eyeballs.

There are so many different ways that you can drive traffic to your electrician website and grow not only the number of clicks that you receive but the amount of revenue that you eventually generate. Knowing which methods will serve you best is an important portion of this as is remaining persistent. Nothing happens overnight and you won’t turn your website from relatively obscure to popular overnight.

Remain patient, use some common sense, and use some of the tactics listed above and you should see a noticeable difference in the number of visitors that patron your website. These all add up and eventually, those leads will turn into actual sales dollars that will benefit your company in the long run.

There is no proven science too, but there are certainly a lot of different things that you can try to get more traffic to your website.

Posted: | Updated: May 28, 2021 | Categories: Lead Generation