Remodeling contractor websites generally all follow the same basic principles when it comes to trying to develop trust and relationships with a customer base. And the best contractor websites will be able to hold on to those principles, build trust, yet maintain a uniqueness about them that helps them to stand out.
Here are just a few friendly tips on how to make certain that your website is among the top remodeling contractor websites out there. They will help you draw in better audience numbers than ever before and show you the true benefits of optimizing your website to the most current standards.
There was once a time when one could ignore mobile and not feel much of an impact. Those days are long gone, dead, and buried. If your business isn’t mobile-friendly, it will be in big trouble.
Now more than ever, more users are beginning their search experience on a mobile device. Missing out on that segment of the audience is not what good remodeling contractor websites do. They adapt to the times and make it easier for users to gain access to them via the search.
It cannot be stressed enough that being mobile-friendly is perhaps the most important feature towards becoming one of the better remodeling contractor websites around.
2) High Speed
While it may seem impatient, most users are expecting their web page to load in under 3 seconds. That might not seem very long, but anything more than that is practically an eternity when it comes to web pages.
This is why the best remodeling contractor websites aim to protect the data of anyone who visits. This is something your audience will likely not even notice, but it plays a key factor in keeping them, as well as any other visitors, as safe and protected as can be while visiting your website.
3) Safe & Secure
Cybersecurity needs are at an all-time high. This is because there are more people online than at any other point in history. This also means that there are more security risks being had simply due to the sheer numbers.
One trait of good remodeling contractor websites is that they use HTTPS certification to guarantee safe surfing when using their websites. It might not seem like a big deal but having HTTPS certification can mean the difference between peace of mind and wondering if your data will be compromised. The best websites will protect against those data breaches.
4) Quality Design
A common feature of some top remodeling contractor websites out there is they all have an intuitive, sleek design. With an eye-catching design, that could be the hook that brings in a skeptical user.
The design of a website means implementing visual tools to grab the attention of the customer. Done incorrectly, this can look tacky and cheap. But if done properly, it can make your website stand among the top remodeling contractor websites in terms of look and appeal.
While appearance isn’t everything, it certainly plays a part in the process of creating the best website possible.
5) NAP Details
One of the foundations of any quality business website is known as the NAP details: name, address, phone number. These vital pieces of information are the link directly between your business and the potential customers out there.
The remodeling contractor websites that make the best use of this tend to not lose quality contractor leads quite as often. The last thing that you want to do is make the customer go on a wild goose chase to find out basic information about your company, especially if they make plans to spend money with you. Make it easier for them by providing NAP details wherever possible.
6) An “About Us” Page
Part of the process of selecting a business is vetting that business. Consumers are looking for a trustworthy option and the best remodeling contractor websites make it easier than ever for the consumer to see why choosing them is a good idea.
Be sure to talk about the services that you offer, all of your noteworthy experience and certifications, pictures of your staff to make it feel real and comfortable, any awards that you’ve won, and all the testimonials that you can get.
The about us page needs to convey why you are one of the best remodeling contractor websites out there.
7) Phone Numbers Everywhere
This ties into the NAP details section a bit. Some businesses out there are making it more difficult than it should be to find basic contact information. This means the website isn’t doing its job. The most prominent remodeling contractor websites out there will make their contact info available everywhere.
And that’s precisely what you should be doing. Put your phone number in the header or footer of every single page so the audience never has to ask where to find it. Join the best remodeling contractor websites by making certain your phone number is visible on each and every page.
8) Accessible Photo Gallery
Sometimes there is no alternative for being able to show instead of telling. The best remodeling contractor websites feature extensive image galleries. The key here is that the images are of the highest quality; lesser quality images can not only look bad but hurt your overall Google search ranking, too.
This is also how the best remodeling contractor websites showcase the work that they can do. Being able to let the visitor see the types of projects undertaken can really paint the picture for them, showing them exactly what your company is capable of. Those images can really make a difference.
9) Informative Blog
Believe it or not, the best remodeling contractor websites will feature a blog. This is because having a blog develops the authority of those remodeling contractor websites, bringing in organic traffic along with it.
Try addressing the most commonly asked questions within the industry when writing your blog. This will help to develop that authority and make your website one of the best remodeling contractor websites out there that will bring in traffic even if the reader doesn’t plan on using your services immediately.
How To Make a Contractor Website
If you are wondering how to get started with your contractor website, it is best to invest in contractor website design services. If you prefer to create the website on your own, you must understand that it will be a time-consuming project, if you truly want it to be an asset to your business. With that being said, it is possible to do. First, you need to find a website theme and install it onto your hosting server.
Your contractor domain name can be the biggest factor in the success of your contractor’s website. Without a proper domain name, your contractor business could wind up missing out on potential leads and customers that are the lifeblood of the business.
But a contractor domain name may not be so easy to come up with. Without the proper information to aid in your search, you could wind up stuck with a contractor domain name that hinders your efforts, makes it difficult to find, and keeps people from visiting your website.
Thankfully, there are a few tips that can help make your domain name as strong as it possibly can be. This will make it easier for your target audience to find your business, share it via word of mouth, and tell others about it.
Here are a few elements to make certain that your contractor domain name is the right one for you.
1) .Com Extension
Part of choosing a contractor domain name is in selecting the right domain name extensions. These are your .com, .org, .net, and any other extensions that may be relevant to your business. It should go without saying that .com is the most common of these with nearly 50% of the top TLD distributions.
That .com extension is the one that people are most familiar with and will automatically default to when guessing the URL of a business. It is also the easiest to remember because it is the most familiar in societal vernacular. If you can’t get the .com for your contractor domain name, you are starting behind the eight-ball.
If at all possible, make certain to get all the extensions you can for your business. Doing this can funnel anyone to your website no matter what extension you put in. It also accounts for times when people are trying to guess your URL based on an ad or commercial and mistakenly put in the wrong extension.
Picking the right extension(s) puts you in a position to narrow the funnel of traffic down to your domain no matter what the extension may be.
2) Brandable Domain Name
One of the most effective means of picking the right contractor domain name is to make your name marketable instead of something generic. “Terry’s Contractor Service” is straight and to the point, but it will likely get lost in the shuffle of the competition.
This is why having a brandable name is so important. Your brand is what the customer thinks of first and foremost. That domain is how visitors will find you; if they can’t remember your name because it doesn’t stand out, they will likely have trouble finding your website.
A brandable name stands out because it is unique. Something more generic will stuff in keywords and be largely unmemorable, not realizing that going generic causes them to blend in with the competition even further regardless of the keywords that they are using.
Creating your brand name is essential so that you have that initial difference between your company and the competition. This is easier for people to remember and gives them fewer things to mess up when they type in your URL or Google your business name.
A brand is essential in the business world. That brand is what customers recognize and eventually what develops trust and a relationship between customer and business.
3) Concise and Memorable
Part of the problem of standing out and making your name brandable is that going too long is just as bad as picking something generic. You want to keep it shorter so that your target audience can more easily remember your business domain.
The most common length, according to research performed by DataGenetics.com, is approximately 12 characters. This means that you need to keep your domain name concise and to the point. It also means that you can afford to be creative.
Your domain does not have to be exactly the same as your business. Even if your brand name is something more generic, you can apply a nickname or slogan to your domain. This grabs the attention of your audience and gives them something to remember your business by.
The shorter the domain the better. People have short attention spans and memories as it is; giving them more to remember only leads to frustration for the business. Thankfully though, you can offset the length of your domain with a brandable one. But it can’t be too long and too generic, otherwise, you will be dead in the water with your target audience and their ability to recognize your brand.
4) Easy to Type and Pronounce
You want your contractor domain name to stand out for a litany of reasons. Most of all, you want your target audience to be able to pronounce and type that domain in with minimal issues. If they can’t remember what it is and get it wrong, there’s a good chance they will move on and not bother looking at your website.
Think about it: the most popular websites in the world are easy to spell and are short in characters. Make certain that your audience can spell your domain with little issue. If you have to explain the spelling even once, it is probably too complicated.
A great way to test this is to tell 10 people about your potential contractor domain name and ask them to spell it. If more than a couple of people suggest that you spell it, you should definitely look into shortening it.
Most of all, your domain needs to roll off the tongue. This makes it far easier for your target audience to share that domain name by word of mouth. It also makes it easier for them to share your contractor domain name with friends, family, and potential customers.
Test this by writing your domain on a piece of paper and asking 10 people to pronounce it. If more than a few people struggle to do so, you need to simplify that as well.
This might sound like the most obvious thing in the world, but generating leads and converting those leads into sales is the most essential portion of your business. Those leads, which then turn into sales, are how you generate revenue for your business. That’s why contractor advertising ideas are so critical.
Reaching your audience and generating those leads is where it gets a little less obvious. What might work for one business or industry might not work for your business. It is important to find the marketing methods that work best for your business so that you can gradually grow things to the point that you see steady growth.
If you don’t feel like your business is growing – and there has been a recent study that less than half of businesses that are in the construction and contracting industries are actually showing growth – then you need to take charge of your marketing campaign and grow the number of leads for contractors that you develop.
The key is to find those marketing ideas that can benefit your business specifically and develop the kind of leads that will eventually lead to sales. Here are 17 contractor advertising ideas for contractors to consider going into 2023.
1) Make your website efficient and mobile-friendly
Your contractor website is perhaps the most essential tool in your arsenal. This is the very first impression that your prospective customers will see about your website and it needs to set the tone. Most of all, it needs to be efficient and fast and it HAS to be mobile-friendly.
Over 60% of consumers will use a company’s website as a way to both find and engage with the business, and 30% of consumers won’t even consider a business that doesn’t have a website. More importantly, some things have to be there on your website if you want your audience to consider you for their needs.
It has to be fast since the average customer expects a web page to have loaded in three seconds or fewer. It has to be functional, meaning it has to have optimized images and tags. And most importantly, it has to be mobile-friendly. Of all the U.S. online traffic, 57% of that traffic comes from tablets and smartphones.
Your website is a huge weapon or can be a hindrance to your business. Make it the first impression that you want to project.
2) Your SEO is just as important
Just because you have a website doesn’t mean that it will generate the leads that you need. What you need to do is to make sure that your contractor SEO and local SEO tools are as good as they can and should be. After all, people need to be able to find your services as easily as possible, and if you have bad SEO, that can be a struggle.
When you optimize your SEO, you can help your company to define the target area for your services, reach a larger audience that could become potential customers, drive your leads to specific services thanks to targeted keyword strategies, and you can improve the quality of the leads that you get from those individuals who are finding your company online.
Optimize your SEO rankings so that you can appear higher on search engine rankings and be seen by more prospective customers than ever before.
Local SEO allows contractors to appear on Google’s Local Map 3-Pack via a Google Business Profile.
3) Pay-per-click delivers results
What is a pay-per-click ad? Essentially, these PPC ads allow contractors to be found on the first page of a Google search immediately. If you are looking to get fast results, it is a great way to get control over your company’s relevance and visibility online.
Essentially, you can see ads for your company each time that a user searches through Google, they will see your company. And even better, you only pay for those advertisements when they click on them. That is a win-win. You get the visibility that your company needs, and you only have to pay for it when those ads actually get clicked.
This is a great way to keep your company relevant to local searches and will increase the probability of those searchers clicking on your ad to find out more about your company.
4) Rank in Google’s local pack
What you might not have realized is that when you search for a service with “local intent,” an image of a map will appear below the PPC ad that shows a couple of different company listings. You can support your digital marketing effort by ensuring that your heading tags are optimized.
Another thing to do is to make sure that you are using listings or local directories. Things like Superpages, HomeAdvisor, eLocal, Yellowpages, BBB, Yelp, and so many more directories make it so that customers can find you and that they can find out a variety of things about you.
When you rank in the Google local pack, you increase the odds of being seen when a local search takes place and increases the odds of turning a potential lead into a sale. This is an incredibly useful tool to grow your business’s presence in your community.
5) Leverage email marketing
This makes sense to anyone who is familiar with the fact that our world is almost entirely technology-based. But what you might not realize is that you can leverage your email marketing campaign to build those leads that you need to develop sales that are imperative to your company.
Email marketing allows you to keep in touch with and nurture those unclosed prospects. Not only that, an email marketing campaign is a great way to follow up with repeat customers because repeat customers are an essential portion of any business.
Your email marketing campaign can help you generate more sales by allowing you to advertise any specials that you might have going on, push coupons, and share exclusive rebates; it allows you to improve your brand awareness and helps you keep in touch with your prospective customers.
Simply put your email marketing campaign is a fantastic way to stay in touch with repeat customers and to stay in the consciousness of potential customers. Best of all, you can tweak your email campaign as you want and dictate how often you push these emails out.
6) Social Media supports it all
Social media is all about engaging with your audience and existing customers. Best of all, there are so many different social media avenues to explore. It used to be that Facebook was the only game in town; now, it is just one of many.
Still, using the big three (Facebook, Twitter, Instagram) is almost essential in digital marketing these days. You need to be able to interact with your audience as well as potential customers. Most of all, social media is an excellent avenue to promote specials, sales, coupons, and anything else that you want your customer base to be aware of.
Social media isn’t meant to produce overnight results but can result in consistent and steady differences in your overall marketing and ability to turn leads into sales. Get those profiles created so that you can begin that all-important interaction as soon as possible and grow your online presence.
7) Video marketing is growing
One thing that separates good digital marketers from average ones is the implementation of videos into their marketing campaigns. Videos are the best way to build authority for a website, and you can actually have a 2.1% higher conversion rate than your competitors if you use video.
Simply put, video marketing can help you to establish your brand and the personality you want to display, increase your overall online engagement, and convey the differences between yourself and your competitors. It also helps keep the attention of your visitors in a world where attention spans are shorter than ever.
Incredibly, having a video on your landing page can actually increase your conversion rates by a whopping 80%. It’s hard to ask for better conversion rates than the ones provided by videos, and they are essential for your website marketing.
8) Implement analytics and tracking
All of these are great ideas to implement, but what good are they if you can’t track the results? There would be no way for you to know what is working and when without proper analytics and tracking in place. You would simply be floating in the dark without knowing what your business is doing.
With the right tracking and analytics, you can see specifically where you are having the most success converting leads into sales and where you need the most help. This allows you to push what’s working and tweak what isn’t. That kind of information is invaluable to a company in any industry.
Make sure that your website has a quality tracking and analytics package so that you can see the differences and make the adjustments that you need to keep your business growing steadily where others might stifle and falter without those tools.
9) Make past clients feel special
While you definitely want to work to develop leads for new customers, one thing that you absolutely cannot do is forget about the customers that have come to appreciate your services. Repeat customers are one of the most important aspects of any business, and making sure that those customers continue to use your services should be one of your priorities.
For this reason, you should take the necessary steps to make your current client base feel special and important. And really, it doesn’t take much at all to do this. You can make them feel appreciated by making special offers or by creating email marketing campaigns specifically for that audience.
Most of all, follow up with those previous clients. See how their services worked for them in the months since they were rendered, and you will make them feel like they are truly important to your business.
10) Facebook demographics
One of the cool tools that Facebook offers is that they have specific demographics that allow you as a business to refine your marketing aim. Perhaps your company wants to appeal to homeowners and families that are in their late 30s or early 40s.
With Facebook demographics, you can target your ads to those markets specifically, putting your marketing dollars to a very specific use. Marketing can be expensive when you try to aim it at everyone instead of focusing on the markets that you know will serve you best.
11) Direct Mail is still important
What you might not realize is that direct mail is not dead. It is one of the only guaranteed vehicles to deliver your message that there is. The key here is to stay within your service area; this way, you aren’t wasting money on areas that you might not cover, and you can ensure that the people in those areas are aware of your business.
It has actually been proven that direct mail marketing results in more conversions than email marketing simply because those pieces of marketing wind up directly in the hands of prospective customers as opposed to emails that could be ignored or wind up in junk mail folders.
12) Yard signs
Another great way to advertise your business is to leave signs in customers’ yards where jobs have been successfully completed. Obviously, make sure that you check with the customer first before just sticking a sign in their yard, but if they are okay with it, this is a fantastic way for neighbors in that community to see that your business performed a task for that neighbor and that it was done so satisfactorily that they are letting you advertise on their lawn.
This is a simple, relatively cheap, and effective way to grow your business in that community. It is a word-of-mouth campaign of sorts, though the proverbial mouth is more a sign than anything else.
13) Host a seminar
This can alternatively be accomplished with something of a DIY blog on your website, but the difference here is that you can interact with customers on a face-to-face basis. Hosting a seminar will give these customers a bit of free DIY knowledge and will put them right in front of you so that you can show them what your business is all about.
Any chance that you can get face-to-face with a lead or prospective customer is an excellent opportunity that you may not have had otherwise. Make the most of this opportunity and develop a bit of brand trust by hosting a seminar.
14) Make strategic partnerships
Obviously, making partnerships within your industry is not the best idea because you are competing with those companies for the same revenue dollars. But what could be beneficial is to partner up with a business in your community that might also benefit from working with you?
For contractors, it might be a great idea to pair with a local hardware store. The idea is that if customers use your service, they get a discount on their purchases at the hardware store. Conversely, the store could run a special that encourages customers to utilize your business.
If possible, you might also want to consider sharing helpful information between businesses in the community. This will be difficult with any competitors within your industry, but what might be highly beneficial is to get together with other business owners in your area and discuss the things that have worked for each of them. This can give your business and others like yours an idea of how to better appeal to those within the surrounding communities.
Businesses that are able to help one another share the tools that have resulted in success and can help other businesses in the area find the growth that they have been looking for. Not all businesses will be willing to share information like that, but it can be beneficial to all those who do decide to share information.
The right partnership can mean mutual benefit for each and can be something that gives an extra boost to each side of the partnership.
15) Volunteer within the community
One of the most important things about developing brand recognition is building trust between your company and prospective customers that may not have used your services before. A great way to do this is to partake in a community project or to volunteer.
When you do this, you attach your business’s name to positive press, and that is always a good thing for developing a brand.
16) Have an active blog
This goes back to making your website work for you as an essential tool in developing and converting leads. When you have a blog on your website that has helpful and informative topics, you make prospective customers feel like they are getting something for free and give them a reason to come back to your website.
The more that you can get those prospective leads to visit your website, the more likely you are to develop those leads and turn them into sales that will boost your revenue.
17) Use DataPins
DataPins is a Local SEO and Social Proof software that allows contractors to prove their work in service areas and service types. Many contractors struggle to rank in nearby cities even though they perform lots of jobs in those areas. DataPins produce geo-coordinates within schema markup to prove to Google and users that you really work in a specific area. As a result, you can rank and convert more customers online.
DataPins also automates the reputation management process for contractors by sending automated review requests through email and text. For those unaware, reputation management is a form of advertising in 2022. When prospects read favorable reviews about your business on Google and Yelp, they are more likely to invest in your services.
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