Tag Archives: contractor website

9 Qualities of The Best Remodeling Contractor Websites

Remodeling Contractor Websites

Remodeling contractor websites generally all follow the same basic principles when it comes to trying to develop trust and relationships with a customer base. And the best contractor websites will be able to hold on to those principles, build trust, yet maintain a uniqueness about them that helps them to stand out.

Here are just a few friendly tips on how to make certain that your website is among the top remodeling contractor websites out there. They will help you draw in better audience numbers than ever before and show you the true benefits of optimizing your website to the most current standards.

1) Mobile-Friendly

There was once a time when one could ignore mobile and not feel much of an impact. Those days are long gone, dead, and buried. If your business isn’t mobile-friendly, it will be in big trouble.

Now more than ever, more users are beginning their search experience on a mobile device. Missing out on that segment of the audience is not what good remodeling contractor websites do. They adapt to the times and make it easier for users to gain access to them via the search.

It cannot be stressed enough that being mobile-friendly is perhaps the most important feature towards becoming one of the better remodeling contractor websites around.

2) High Speed

While it may seem impatient, most users are expecting their web page to load in under 3 seconds. That might not seem very long, but anything more than that is practically an eternity when it comes to web pages.

This is why the best remodeling contractor websites aim to protect the data of anyone who visits. This is something your audience will likely not even notice, but it plays a key factor in keeping them, as well as any other visitors, as safe and protected as can be while visiting your website.

3) Safe & Secure

Cybersecurity needs are at an all-time high. This is because there are more people online than at any other point in history. This also means that there are more security risks being had simply due to the sheer numbers.

One trait of good remodeling contractor websites is that they use HTTPS certification to guarantee safe surfing when using their websites. It might not seem like a big deal but having HTTPS certification can mean the difference between peace of mind and wondering if your data will be compromised. The best websites will protect against those data breaches.

4) Quality Design

A common feature of some top remodeling contractor websites out there is they all have an intuitive, sleek design. With an eye-catching design, that could be the hook that brings in a skeptical user.

The design of a website means implementing visual tools to grab the attention of the customer. Done incorrectly, this can look tacky and cheap. But if done properly, it can make your website stand among the top remodeling contractor websites in terms of look and appeal.

While appearance isn’t everything, it certainly plays a part in the process of creating the best website possible.

5) NAP Details

One of the foundations of any quality business website is known as the NAP details: name, address, phone number. These vital pieces of information are the link directly between your business and the potential customers out there.

The remodeling contractor websites that make the best use of this tend to not lose quality contractor leads quite as often. The last thing that you want to do is make the customer go on a wild goose chase to find out basic information about your company, especially if they make plans to spend money with you. Make it easier for them by providing NAP details wherever possible.

6) An “About Us” Page

Part of the process of selecting a business is vetting that business. Consumers are looking for a trustworthy option and the best remodeling contractor websites make it easier than ever for the consumer to see why choosing them is a good idea.

Be sure to talk about the services that you offer, all of your noteworthy experience and certifications, pictures of your staff to make it feel real and comfortable, any awards that you’ve won, and all the testimonials that you can get.

The about us page needs to convey why you are one of the best remodeling contractor websites out there.

7) Phone Numbers Everywhere

This ties into the NAP details section a bit. Some businesses out there are making it more difficult than it should be to find basic contact information. This means the website isn’t doing its job. The most prominent remodeling contractor websites out there will make their contact info available everywhere.

And that’s precisely what you should be doing. Put your phone number in the header or footer of every single page so the audience never has to ask where to find it. Join the best remodeling contractor websites by making certain your phone number is visible on each and every page.

8) Accessible Photo Gallery

Sometimes there is no alternative for being able to show instead of telling. The best remodeling contractor websites feature extensive image galleries. The key here is that the images are of the highest quality; lesser quality images can not only look bad but hurt your overall Google search ranking, too.

This is also how the best remodeling contractor websites showcase the work that they can do. Being able to let the visitor see the types of projects undertaken can really paint the picture for them, showing them exactly what your company is capable of. Those images can really make a difference.

9) Informative Blog

Believe it or not, the best remodeling contractor websites will feature a blog. This is because having a blog develops the authority of those remodeling contractor websites, bringing in organic traffic along with it.

Try addressing the most commonly asked questions within the industry when writing your blog. This will help to develop that authority and make your website one of the best remodeling contractor websites out there that will bring in traffic even if the reader doesn’t plan on using your services immediately.

How To Make a Contractor Website

If you are wondering how to get started with your contractor website, it is best to invest in contractor website design services. If you prefer to create the website on your own, you must understand that it will be a time-consuming project, if you truly want it to be an asset to your business. With that being said, it is possible to do. First, you need to find a website theme and install it onto your hosting server.

Posted: | Updated: May 27, 2021 | Categories: Design

4 Elements of an Effective Contractor Domain Name

Contractor Domain Name Blog Cover

Your contractor domain name can be the biggest factor in the success of your contractor’s website. Without a proper domain name, your contractor business could wind up missing out on potential leads and customers that are the lifeblood of the business.

But a contractor domain name may not be so easy to come up with. Without the proper information to aid in your search, you could wind up stuck with a contractor domain name that hinders your efforts, makes it difficult to find, and keeps people from visiting your website.

Thankfully, there are a few tips that can help make your domain name as strong as it possibly can be. This will make it easier for your target audience to find your business, share it via word of mouth, and tell others about it.

Here are a few elements to make certain that your contractor domain name is the right one for you.

1) .Com Extension

Part of choosing a contractor domain name is in selecting the right domain name extensions. These are your .com, .org, .net, and any other extensions that may be relevant to your business. It should go without saying that .com is the most common of these with nearly 50% of the top TLD distributions.

That .com extension is the one that people are most familiar with and will automatically default to when guessing the URL of a business. It is also the easiest to remember because it is the most familiar in societal vernacular. If you can’t get the .com for your contractor domain name, you are starting behind the eight-ball.

If at all possible, make certain to get all the extensions you can for your business. Doing this can funnel anyone to your website no matter what extension you put in. It also accounts for times when people are trying to guess your URL based on an ad or commercial and mistakenly put in the wrong extension.

Picking the right extension(s) puts you in a position to narrow the funnel of traffic down to your domain no matter what the extension may be.

2) Brandable Domain Name

One of the most effective means of picking the right contractor domain name is to make your name marketable instead of something generic. “Terry’s Contractor Service” is straight and to the point, but it will likely get lost in the shuffle of the competition.

This is why having a brandable name is so important. Your brand is what the customer thinks of first and foremost. That domain is how visitors will find you; if they can’t remember your name because it doesn’t stand out, they will likely have trouble finding your website.

A brandable name stands out because it is unique. Something more generic will stuff in keywords and be largely unmemorable, not realizing that going generic causes them to blend in with the competition even further regardless of the keywords that they are using.

Creating your brand name is essential so that you have that initial difference between your company and the competition. This is easier for people to remember and gives them fewer things to mess up when they type in your URL or Google your business name.

A brand is essential in the business world. That brand is what customers recognize and eventually what develops trust and a relationship between customer and business.

3) Concise and Memorable

Part of the problem of standing out and making your name brandable is that going too long is just as bad as picking something generic. You want to keep it shorter so that your target audience can more easily remember your business domain.

The most common length, according to research performed by DataGenetics.com, is approximately 12 characters. This means that you need to keep your domain name concise and to the point. It also means that you can afford to be creative.

Your domain does not have to be exactly the same as your business. Even if your brand name is something more generic, you can apply a nickname or slogan to your domain. This grabs the attention of your audience and gives them something to remember your business by.

The shorter the domain the better. People have short attention spans and memories as it is; giving them more to remember only leads to frustration for the business. Thankfully though, you can offset the length of your domain with a brandable one. But it can’t be too long and too generic, otherwise, you will be dead in the water with your target audience and their ability to recognize your brand.

4) Easy to Type and Pronounce

You want your contractor domain name to stand out for a litany of reasons. Most of all, you want your target audience to be able to pronounce and type that domain in with minimal issues. If they can’t remember what it is and get it wrong, there’s a good chance they will move on and not bother looking at your website.

Think about it: the most popular websites in the world are easy to spell and are short in characters. Make certain that your audience can spell your domain with little issue. If you have to explain the spelling even once, it is probably too complicated.

A great way to test this is to tell 10 people about your potential contractor domain name and ask them to spell it. If more than a couple of people suggest that you spell it, you should definitely look into shortening it.

Most of all, your domain needs to roll off the tongue. This makes it far easier for your target audience to share that domain name by word of mouth. It also makes it easier for them to share your contractor domain name with friends, family, and potential customers.

Test this by writing your domain on a piece of paper and asking 10 people to pronounce it. If more than a few people struggle to do so, you need to simplify that as well.

Do Contractors Need a Website? (Updated for 2021)

Do Contractors Need a Website (Blog Banner)

As a contractor, it goes without saying that all of your business is done by using your hands. Any kind of business that requires construction of any kind shares this commonality. So, you might be asking yourself: why do I need a website anyway?

There are many businesses out there that still operate without a website because they feel as though they do not need one despite the continuing trend of businesses moving towards more of a digital footprint.

So, why exactly does your contractor business need to have a website? There are more than a few reasons, but here are some of the most prominent.

Your website is your first impression

What you may not have realized is that now more than ever, potential clients and customers use your company’s website as their first impression of your business. Because of the ease of finding out about a business online, this is how customers are vetting businesses.

And even more often, customers are going straight to the website of a prospective company. They want to see what that business has to offer and why that company should be the one that they choose. For this reason, it is imperative that your company has a website regardless of the industry.

If a customer goes to look for your business online and can’t find a website, guess what? They will move on to the next one. A website is one of the quickest ways to vet a business and not even having one is the quickest way to turn off a potential customer.

Website CTA

Word of mouth is fine…for a while

Perhaps the top reason that contractors do not have a website is that they are relying on word of mouth only to get their business out there to prospective customers. They will “knock on doors” to get their company name out there and tell you how you should be using their service, but sustainability is a huge problem with this method.

Even for companies who experience success with word of mouth – and this comes in other forms like advertising in phone books, local free papers, Craigslist (basically anything that doesn’t cost that much money – it can only last so long, and then you’re back to fishing for those word of mouth referrals.

This is why contractors need a website. Ultimately, your business should be constantly marketing itself because no matter how busy you are, there can come a dip and that dip can last far longer than you are comfortable with. As a matter of fact, most contractors are already operating on a roller coaster of a workflow.

When you have a website that is properly optimized for today’s search engine, that turns into a steady drip of contractor leads. And that’s the goal of any contractor business: a consistent, steady business that can be turned into consistent, steady growth.

Desktop View of HVAC Website

Interacting with customers

This is not only about your website, it is about other aspects of your online footprint, but we will get into that later. Your website is arguably the best way that you have to interact with customers, both current and potential.

This is great for a few reasons. The first is that you can have them leave testimonials or reviews. These are the lifeblood of SEO rankings these days and the better (and more) rankings that you have, the higher in the search rankings you will be. And the higher in the search rankings, the more eyeballs that will see your website. This is the best way to generate those leads that are essential for any business.

Not only that, those reviews help you identify any concerns or issues that customers are having and how you can potentially correct those actions. This allows you to eliminate issues that your business might be having and shows your customers that you are dedicated to their satisfaction as well as improving your business. This is huge in the eyes of customers.

It is in this aspect that you should really be working to grow your social media presence. To some, social media seems like a stupid and useless platform for people to share opinions. But it is those opinions that businesses value.

If utilized properly, social media can be a fantastic avenue to get feedback from customers as well as drive traffic to your website. That instant interaction with current and potential clients allows you to show that you are active and listening to your customers.

Not only that, you can use things like coupons or deals advertised through your social media accounts to drive additional traffic to your website. When you do this, that means there are more eyeballs directly on your website and those views are the leads that you need to possibly convert to sales.

Website Design for Roofing Company

Hire a professional

Let’s say that you have finally realized just how important a website is to any business out there and decide to take the plunge into the digital world. It cannot be emphasized enough that you should absolutely not do your own website.

I know what you are thinking: it’s far cheaper to do your own website. And that isn’t wrong, but spending money on your website now will not only save you a ton of headaches in the long run, but you will probably make that money back if your website is maintained properly.

One of the biggest mistakes that businesses make is doing their own web work. You can’t afford to not have a website, and you definitely can’t afford to incorrectly do it yourself. There are far too many business owners that hastily slap together a website and think that’s all they need. But if it looks unprofessional, customers will ignore it and think your business lacks credibility.

Hire a professional web design team to do your website for you. They will not only make your website look as professional as it can and should look, but they will make sure that its functionality is where it needs to be so that any potential customers can find what they need with little issue.

Not only that, one of the biggest reasons that businesses fail is that the owner refuses to delegate and takes on everything themselves. Wanting to do everything is understandable – it’s cheaper and, for some, it is a point of pride – but it is also the quickest way to fail.

If you spend time designing and maintaining your own website, that just means that other areas of your business are not getting the attention that they need. And when your business is not getting optimal attention in each area, there will be dips and lags that can lead to a downturn in business.

Don’t be cheap for the sake of being cheap; it can really hurt your website and your business, in the long run, to do your website yourself.

What your company website should have

There are more than a few things that a good business website needs to have but the first and most important is your contact information. Even if you have the most beautiful and informative website online, if customers can’t find your contact info within a click or two, they are gone.

It is helpful to have your contact information at the footer of every single page or in the banner of every single page. Ultimately, you want your customers to be able to find it on each page that they visit, so they never have to wonder how to contact you.

You also need informative content. This can come in a few different forms, whether it be through a description of your services and products or in the form of a blog where you walk readers through how-to guides. Your website needs to be informative as well because this is how search engines properly select relevant websites. It is essential for a variety of reasons.

Almost as important as having easy-to-find contact information is that your website has to be easy to read. This is both in a visual sense and in terms of content. More than ever, online users have a short attention span. If you give them content that is visually difficult to read or that is lumped into long-form, they will skip right by it.

Making certain that you have selected easy-to-read fonts and colors is the first step. The next is to make sure that your content is broken up effectively. Avoid huge blocks of text. Implement headings wherever they make sense to help break up the text. Add pictures to do the same as well as help optimize your site through alternate image descriptions.

Having a website for your contractor business does not necessarily mean that the business will start flooding in. If it is done right, though, your business should see a steady stream of customers that not only visit your website but make the jump into using your services or products altogether.

If you thought that your contractor business didn’t need a website, you need to think again.