“Son, can you SEO my website?” This is a request from a prospective client looking to rank #1 on Google. This anecdote is not in poor taste or an attempt to disparage future clients. It is to showcase that what clients think we should do[Read the Full Article]
How many articles can you read about marketing for contractors before you get sick and tired of them? In today’s podcast, we are going to discuss the top 10 marketing ideas for contractors as defined by experts in the industry. There’s plenty of misinformation out[Read the Full Article]
Converting customers on your website should be part of “the basics” for contractors. Yet so many of the sites we see lack the elements that increase conversion rates. A lot of this stuff is pretty obvious as the goal is to get visitors to contact[Read the Full Article]
Summary: As a contractor, one website may not be enough. Nolen of Contractor Webmasters explains the options for creating a second company website and how to best go about optimizing it for conversions across the board.
Think of your web presence as a multi-dimensional business asset. Google values businesses that attend to every aspect of their digital footprint in favor of those who narrow their focus on a singular task or concept. Contractors will sometimes inquire as to why they lost[Read the Full Article]