Contractors on a budget can still make an impact on their online reputation by claiming citation sources. Citation sources are business listings found on the internet in various online directories that help users locate and verify local businesses. Examples of these directories include:
- Angie’s List: A well known directory for home service contractors
- Better Business Bureau: An established entity known to police business ethics
- Google My Business: An extremely popular directory that appears on Google search results
- HomeAdvisor: Another directory specializing in home service contractors
If your business has been around for a while, directories have likely listed your company whether you’ve claimed it or not. Sometimes the information is accurate, sometimes it isn’t. This discrepancy makes it all the more important to claim your listings and ensure the info is accurate and consistent.
Where Do Directories Get My Information?
Online directories receive business info through massive data sources known as aggregators. This might seem good at first, but established businesses usually change some aspect of their company over the years, including:
- Address: Businesses often change locations or open new ones
- Name: Variations of your name often evolve throughout your company’s lifespan
- Phone Number: It is quite common to change phone numbers over a number of years
Changes like this cause inconsistencies in your listings, will confuse search engines, and ultimately cost you valuable traffic. Even if you don’t have an official website, these directories serve as representations of your business in the digital space.
How to Improve Business Listings
You might be wondering, what do I do about these listings? As a contractor, all you can do is claim and optimize your listings so that search engines can properly interpret your information and index it for interested users. Follow these steps to claim and optimize your citation sources:
- Step 1: Visit Directory (GMB, BBB, etc.)
- Step 2: Choose “Claim My Business” (Most directories have this option somewhere on your company page)
- Step 3: Correct Information (Ensure NAP information is accurate and consistent)
- Step 4: Complete Profile (Many directories have options to upload logos, write descriptions, and input links)
After completing these steps you have successfully optimized your contractor business listings. If you would like to take the next step and create a custom website for your contractor company, call Contractor Webmasters at 800-775-1250. We are a Pay Per Lead internet marketing company for contractors across the United States.