One of the most effective ways to generate leads for your roofing business is with pay per click advertising or PPC. If you’ve ever been on a Google search engine results page, you have noticed the top 3 or 4 results have a small green box displaying the word “Ad” right below the title on the top left. These results are distinguishable from subsequent ones because they are paid for, and therefore the result of a PPC campaign, rather than from organically “earning” of the spot. Some advantages to PPC advertising include:
- Fast Results: Unlike organic SEO, PPC works quickly and you see results almost immediately
- Geo-Targeting: Target specific geographic locations with appropriate keywords
- Measurable Results: Gather valuable consumer data by measuring their response to your ad
- Time Efficiency: Target condensed time periods to maximize ROI
Contractor Webmasters has been working with roofing companies for over a decade to help them enhance their online presence and acquire more customers. We specialize in pay per lead marketing, meaning you don’t pay anything upfront. We will craft and launch an effective PPC campaign for your company, and not charge you anything until exclusive leads are produced. Call 800-775-1250 for roofer PPC management.
Measuring Roofer PPC Performance
How do you know if your PPC campaign is successful? That depends on your objective. At Contractor Webmasters, the ultimate measure of success is leads generated. After all, that’s what you pay for when you go into business with us. Without that said, there are ways to measure the process of achieving lead generation. For example, various PPC tools can help advertisers with the following:
- Click Through Rate: A straightforward measurement of the amount of people clicking your ad
- Cost Per Conversion: The amount of advertising money spent per converted customer
- Wasted Spend: A measure of money spent on clicks that don’t produce conversions
- Quality Score: A Google measurement of ad relevance as it relates to user experience
For roofers running advertisements on their own, these metrics can certainly point you in the right direction. With that said, pay per lead services from Contractor Webmasters are a more reliable investment in paid advertising. With our agreement, you only pay for leads. That means clicks that become nothing, don’t cost you a dime. It’s a win-win situation for roofing contractors.
Market Inefficiencies for Roofers
One valuable thing about PPC is its ability to maximize market inefficiencies. There are 2 variables, in particular, that pay per click advertising can take advantage of. Time and location. With geo-targeting, and timed advertising, roofers can maximize the best times of year in the best areas. For example, storm season in a particular area is going to increase the demand for wind damage roof repair and your company can be part of the supply.
Paid advertising differs from organic search engine optimization because SEO is about earning the ranking while PPC is about paying for it. Normally, both techniques are thought of as mutually exclusive but actually work best when combined together. If you think of a search engine results page as real estate, your company should own as much property as possible. This means paid spots at the top, and earned spots just below it. Call 800-775-1250 for roofer PPC management.