To find water damage leads online, you must institute a full spectrum water restoration marketing and advertising campaign. But what, specifically, should be utilized to accomplish this implementation? Contractor Webmasters offers the following as part of our marketing and advertising services:
- Ad Retargeting: Displaying advertisements to previous website visitors
- Branding: Establishing a defined brand, image, and mission statement for your company
- Domain Name Registration: Claiming a dot com domain name URL
- Mobile Advertising: Displaying ads via mobile channels to reach mobile users
In 2017, there are many creative ways to market water restoration services. Contractor Webmasters prides itself on being out in front of all the latest trends. Whether you are interested in targeting locations recently impacted by storms, or are simply looking to reach a wider scope of users across all devices, we have you covered. Call 800-775-1250 for water restoration marketing and advertising.
Choosing a Water Restoration Company Domain Name
Before we launch your custom mobile website, we’ll work with you to determine the best possible domain name. This is a process we take very seriously, and you should to. After all, domain names are part of your brand for the foreseeable future. They will stick with your company, and serve as a long-term business asset. With this in mind, domain names should be:
- Branded: Contain some variation of your company name
- Concise: Be short and easy to type and read
- Dot Com: Use a dot com suffix, as it exudes professionalism
- Relevant: Indicate water restoration in some way
It may seem like something small, but we can’t even name how many times a poor domain name choice has sabotaged the rest of a company’s marketing and advertising campaign. For example, choosing an exact match keyword domain name, for the sole purpose of ranking higher on Google will actually get you penalized. Think of a domain like cheapwaterrestoration.com and how spammy it looks. If it’s sole purpose is to manipulate search engines, it will be penalized.
Branding Your Water Restoration Company
Water damage marketing is no simple task. The demand for the service tends to fluctuate depending on weather patterns and events that are outside of our control or projection. The best way to maintain consistency is by building a strong brand. For water restoration marketing purposes, your brand should encompass authority, credibility, and performance. By having these 3 qualities, you will be a mainstay in people’s consciousness, when relevant jobs come up.
Another aspect of branding is visibility. It doesn’t matter what your mission statement is, or how attractive your logo is, if nobody ever sees it. At Contractor Webmasters we make sure that there are eyes on your brand. We upload logos to business directory listings, social media profiles, and review websites. Not only that, but we ensure the most complete profile information to prove that your business is credible. Call 800-775-1250 for water restoration marketing and advertising services.