Tag Archives: SEO

Can a Negative SEO Attack Hurt Your Contractor Website?

Negative SEO for Contractors

We all know the benefits of contractor SEO. How it can keep even the smallest of businesses competitive near the top of search rankings for relevant keywords without the major marketing budgets that some heavy hitters have.

But there has also been a lot of talks lately about negative SEO. What is it, exactly, and should you be worried about it? How can you protect yourself from negative SEO? This guide will give you a little better understanding of the subject.

What is Negative SEO, and Does it Work?

In essence, negative SEO is when someone makes an attempt to lower the search engine rankings of a particular website. The most common way to achieve this is through link-based negative SEO, but there are certainly other methods to achieve this.

Google currently penalizes or suppresses sites through their algorithm if they have shown to be engaging in manipulative link building. This means that there can be a manual unnatural links penalty or a demotion that is unannounced at the hands of the Penguin algorithm.

In essence, these links that are made can hurt your website. Having considered that, it only makes sense that someone could generate the same negative impact on a website. Still, Google is rather adamant that true negative SEO is still quite rare.

Google acknowledged that, while rare, there is a chance that a competitor could do something to harm your website like hacking into your server and deleting your site or changing the robots.txt file to tell the search engines not to crawl that site anymore. Things of that nature.

That leaves the question, though: can a competitor point bad links at your website in order to reduce your overall ranking. Google has stated that, while it is technically possible, it is extremely difficult to pull off.

The Creation of Penguin

When Penguin was released back in 2012, it came with a refresh in October of that same year. This refresh brought with it the disavow tool. This means that site owners could ask Google to not count links that they thought might do damage to their site.

While the need for this tool would be few and far between due to the algorithm’s ability to make sure that those bad links wouldn’t hurt your site, it could be an issue for those in high money, competitive niches. This is where disavow would come into play.

There are many avenues for reporting issues like this to Google and the search engine giant usually takes that feedback into account to help improve their algorithm. Still, Google is not 100% perfect and having the disavow tool available is incredibly helpful for websites who feel as though there are damaging links being pointed at their website.

Google continues to make core updates to its algorithm so that any new methods of manipulation can be identified and either penalized or disallowed for ranking purposes. The ultimate reality is that Google is always going to address any shady practices that compromise its algorithm’s reputation.

Knowing What isn’t Negative SEO

There have been more than a few instances of a website claiming that a competitor was attacking them with bad links when that turned out to be absolutely untrue. There are examples of situations where negative SEO may have been suspected, but really, there was something else entirely going on.

Some websites will link to literally every website on the web. The vast majority of websites will have links from sites like mrwhatis.net, askives.com, m.biz and its various directories, links from websites that analyze and provide domain info, and Chinese sites that scrape alexa.com.

There have also been cases where site owners see that they have a huge number of links to their site. The fear here is that Google will think that you built tens of thousands of links to your site and will flag it for unsavory practices.

Having a sitewide link from a site with thousands of pages is not a bad thing. Google is pretty good at figuring out that a sitewide link is actually just one singular vote from a site and a single sitewide link is actually not a sign of negative SEO.

Signs of Actual Negative SEO

While there are certainly plenty of scenarios out there where it may look like negative SEO as it at play, but it really isn’t, there are situations where it does actually happen. There are a few links that you really should be wary of when someone is trying to attack your site with negative links.

These can be things like links from foreign forums or a huge number of links from sites with TLDs of .cz, .ru, .pl, .cn, .bg, .ro, .com.ar, .biz, .com.br, or .info. While not all of those links are going to be of the unnatural variety, but getting an influx from, say, a Russian website is a pretty good indicator of an attack.

It could also be genuine if you begin to notice numerous links from blog posts that are complete nonsense. There may also be a lot of keyword-anchored links from multiple sources, which is often confused with sitewide links. You may also have an influx of links from porn sites, payday loan sites, gambling sites, and any of the less friendly websites online.

Should You Be Worried About Negative SEO?

Even if you think that you have evidence of an attack, it is important to remember that Google works hard to protect sites from this type of linking through its algorithm. That means that the vast majority of websites out there do not need to worry about a negative SEO attack.

Again, the odds of them happening are few and far between and there is the disavow tool should something authentic actually make its way through. The only place to be concerned is in those high-money, competitive niches like payday loans, casinos, insurance, pharmacy sales, and the like.

Generally speaking, the people in those circles tend to have far more sophisticated methods that could work. This means taking hours and hours to find loopholes in Google’s algorithm in order to take down a competitor.

Again, this is in high-money, niche areas, so it isn’t something that the vast majority of websites out there need to concern themselves with. If you are a site that has a long-standing history of doing manipulative linking, then you might need to keep a watch-out. Sometimes Google can’t tell what is self-made and what is an attack, so keep that in mind.

Protecting Yourself from Negative SEO

Again, this is more for the competitive niches out there or those with a history of being penalized and needing to do link cleanup. This can be done by monitoring your backlinks on a regular basis. This can include a monthly backlink audit. By implementing a practice like this, you don’t allow unnatural links to go unnoticed and can generally clean them up in short order.

Even if you aren’t in that competitive niche, it couldn’t hurt to do a monthly backlink audit in order to monitor your new links. This way you can see the new and good links that your site is attracting. Even monitoring them can give you ideas on how to get even more just like them, which can be beneficial for your SEO ranking in the long run.

It also couldn’t hurt to give yourself 100% protection. As good as Google is when it comes to catching negative SEO and discounting it, nothing is 100% accurate. Having your monthly audit allows you to potentially catch those negative SEO instances that may have gotten past Google’s algorithm. It’s a backup of a backup, essentially.

The Takeaways

Ultimately, when it comes to negative SEO, there are a few things to remember. The most important is that not everything that looks like negative SEO is actually negative SEO. Every site out there is going to have weird links pointing at them. Google’s algorithm knows this and will discount those links so that they do not negatively impact your website’s SEO rankings.

A sudden influx of links could be the telltale sign of an attack but, in most cases, Google’s algorithms will just end up ignoring those links. That means you won’t see any drop in the rankings due to said links.

If you are in a hyper-competitive, high-money, niche market there is a more likely chance of seeing a real negative SEO attack pop up thanks to a sophisticated effort on the part of a competitor. Taking steps to perform a backlink audit each month can help narrow down those instances of a negative SEO attack and combat them.

For those websites that have a history of doing natural unlinking and have been punished by Google, the giant may not be able to differentiate your unnatural links from the attack links so perform that monthly audit to keep your website safe.

Ultimately, there is only a small corner of the internet really feeling the impact of negative SEO and a comprehensive monthly backlink audit can help to combat it. For the rest of us, there is comfort in knowing that Google is not only aware of the issue but that their algorithm has the tools necessary to make it a non-issue.

Posted: | Updated: May 27, 2021 | Categories: SEO

5 Ways Contractors Can Brand Themselves With YouTube Marketing

YouTube Marketing Cover

Whether you want new customers for your plumbing company or simply want to know how to get leads for construction, YouTube marketing can help contractors achieve their objectives in 2021.

YouTube is among a handful of tools out there that are absolute essentials for any business. When it comes to marketing your business, there is no substitute for the reach and potential that an avenue like YouTube presents.

But simply creating an account on the video giant and posting random videos won’t achieve the results that you are after. You have to properly understand YouTube marketing in order to properly brand yourself and your business.

For those who aren’t tech-savvy and find the social media era to be repulsive, YouTube can seem more difficult than it is. Follow the steps provided in this guide, and you will feel like an expert when it comes to marketing your business through YouTube.

1) Write Compelling Titles

It doesn’t matter how good your video may look; it is absolutely useless if there is no one to click on it. This is why the title is so important to the success of your video and why it is important to optimize your video for YouTube marketing in order to bring in those highly important viewers.

There is more to it than just creating a snazzy title, however. There are a few ways that you can create the perfect YouTube titles to give you the kind of reach that you have always dreamed of having for your business.

  • Find the right keywords: Keywords in the title will tell Google crawlers what your video is about. Not only that, good keywords will tell your viewers exactly what to expect from the video before they click it, creating a win/win scenario.
  • Keep your title short: Try not to exceed 60 characters with the length of your title. The optimal title will be something that viewers can see with just a quick glance. Anything more and you’re hurting your effort.
  • Clear, descriptive titles: Never, ever make viewers figure out what you’re trying to do. Let them know precisely what the video is about. Any additional work, and they likely won’t bother giving your page a chance at all.

Try following a pretty simplistic formulate to create the perfect YouTube marketing video title. Identify a central idea for your video, search for short and descriptive keyword phrases that identify with that theme, and then choose a title that best answers the most important question for viewers.

2) Limit Video Length

Much like a lengthy article, fewer and fewer people are willing to invest time in a lengthy video. Anything over five minutes, and you’re likely wasting time and resources because people won’t even bother watching it.

The majority of YouTube videos surveyed during a Comscore survey had an average video between 4 and 5 minutes. If you have a long video that is simply repeating yourself, it kind of defeats the purpose of YouTube marketing.

In short, people need to have a good reason to be interested in what your video is presenting. Experiment with video length as you go to find out what works best for you in terms of maximum engagement.

A few general tips when creating a YouTube marketing video: make certain that the content is of the highest quality and interesting to your target audience. Optimize your videos to make certain they are under that 5-minute mark. Anything more and you’re just wasting time. Keep your videos informative, interesting, and as short as they can be to keep the attention span of the user.

3) Brand your YouTube channel

The biggest and most visible users on YouTube have their own channels. This is where they release content exclusive to their brand and viewers know to go to their channels to find out more about that content creator.

The same concept should be applied when implementing YouTube marketing. Create a branding channel that makes it visually attractive and encouraging to visitors when it comes to taking you seriously. Not only will this draw visitors to your channel, but it will also grow your brand awareness and makes your audience spend more time with you and your videos.

The company logo should always be your company’s profile picture. Again, the brand is the point of all of this and that is the very first thing most users will see when they go to your YouTube channel.

In order to help users find you easily, make certain to add descriptions and titles to each one of your videos. There is also a banner image included in your profile; make sure to use it to link to your website and social media. The more avenues that you have to generate organic traffic to your website, the better off you’ll be.

4) Use Calls-to-Action (CTAs)

It has been proven that adding calls to action to your videos will create more engagement on YouTube. The tricky thing is that they can also be irritating. Be clear and concise with your CTAs and don’t beat people over the head with them.

Add links to your contractor website or maybe ask for subscribers to your channel either within or at the end of the video in order to let people know what the next step is. Approach your CTAs smartly, and you will be rewarded over the long term.

5) Share to Social Media (Go Viral)

Social media platforms like Twitter, Instagram, and Facebook continue to be essential avenues of marketing to your audience. Even with a strong YouTube marketing plan, you should be sharing your videos to those platforms to get more eyes on the videos themselves.

Each social media platform has its own distinct culture, and you need to figure out which one is the best for your videos and where your efforts will most be appreciated. Don’t just spam your videos to those accounts; users will notice this quickly and ignore them.

Try adding interesting messages when posting your videos to your social media accounts. This will let the user know what the video is about and inform them why they need to watch it. Social media can be a hugely powerful tool, especially when it comes to the world of YouTube marketing. Use it effectively and you’ll notice major results.

YouTube Marketing Statistics 2020

Posted: | Updated: May 27, 2021 | Categories: Social Media

How to Use SEO to Rank for “Roofer in New York”

SEO for Roofers in New York Blog Cover

SEO is a competitive space in 2021. Local roofers in New York compete on Google to rank for terms like “roofer in new york” or “roofing contractor ny” and other related terms. The goal for each local contractor is to show up on organic results and the local map pack. This is best achieved using Contractor SEO services that involve on-page SEO, local SEO, content writing, web design, and more. Google looks at various signals to determine where a local business will rank on search results.

Roofer in New York Local Map Pack Results

Google’s Local 3-Pack Helps Generate Leads for New York Roofing Companies

Search Engine Optimization Guide for NY Roofing Companies

SEO is one of the most essential aspects of marketing your website online, yet so few really know how to truly implement it. SEO for roofers in New York can be the difference between success and failure for those businesses.

This is where local SEO comes into play. Dominating SEO for roofers in New York is necessary to stand out among competitors, develop leads that are the lifeblood of any business, and bringing in those conversions that can have the biggest impact on the bottom line.

But how can you dominate SEO for roofers in New York? What steps can you make to turn the local SEO game into something that benefits your business and helps you to generate those leads that you need to keep your business buzzing?

Here is a guide to dominating SEO for roofers in New York:

1) Optimize Google My Business

One of the most effective tools out there for SEO for roofers in New York is Google My Business. These listings allow users to get all the relevant information on businesses in the keyword that they are searching for. These listings can make a huge difference in the ability of a company to generate the leads that they need to continue growing.

The first step is to claim your business on Google My Business. This will establish your business’ presence on the massive search engine completely free of cost. Even better, it also means that your business will show up on Google Maps. Allowing users to find your business during those local searches can make a huge difference when searching.

The key here is to make certain that all the information you provide is both complete and accurate. Far too many businesses establish their Google My Business listing but don’t provide accurate information.

Doing this not only frustrates the end-user, but it also knocks down your value in the eyes of Google SERPs. Google has the goal of providing the most accurate, relevant information possible to its users, and having incomplete information won’t make the cut.

Local NY Roofing GMB

2) Get Regular Reviews

Perhaps the most important aspect of the online presence of any business is the ability to generate reviews. The vast majority of those reviews need to be positive, too, because no one wants to go with a business that has overwhelmingly negative reviews.

Why are those reviews so important? More than anything, customers are looking to verify that the company they are looking into is a trustworthy and reliable option. They don’t want to spend their hard-earned money on a service that won’t provide great results.

It is also important to remember that a few negative reviews are not back-breaking. As a matter of fact, they can be quite helpful to your overall perception in the eyes of customers. A business with 100% positive results doesn’t feel “real” in the eyes of the consumer.

It is those negative results that make your business feel authentic and also provide an opportunity for you to respond positively. Being able to positively respond to those negative reviews shows that your business is willing to go above and beyond to provide a positive experience to the customer.

Amass those reviews any way that you can. Provide an incentive for your past customers to provide reviews because they can have a substantial impact on your SEO ranking as well as how you are viewed by potential customers. To dominate SEO for roofers in New York, this is an absolute must.

New York Roofer Reviews

3) Optimize for Organic Search

The local map pack is great, but it is based partially on proximity, which is something you cannot control. If you really want to generate local New York area leads, you will have to show up on organic results in addition to mapping.

Organic SEO involves writing high-quality content within a logical URL website structure. It also requires on-page SEO techniques such as title tag and meta description optimization. Another important on-page SEO tactic is internal linking, which helps users navigate between relevant pages on your website.

Google asks you to write pages that clearly and accurately describe your topic, which is what you must provide in order to rank on organic. Never copy content from another source, and always ensure that it is written by someone with a background in content or roofing.

Keyword research is another critical part of the process since it reveals what your potential customers are searching for. You can use tools like MOZ Keyword Explorer, SEMRush, and UberSuggest to find the search volume for specific phrases. Keep in mind that some keywords are more competitive than others, and will require more work to rank for.

Roofer in NY Organic Results

4) Optimize for Mobile

If you didn’t get the importance of mobile when discussing voice optimization, we will drive home the impact that it has on SEO for roofers in New York and elsewhere. Since 2017, mobile versus desktop trends have shifted starkly to the point where mobile is the favored origination point for searches.

As a result, this means that having a faster mobile site is more important than ever. With mobile searches continuing to grow at an exponential rate, more importance than ever is being placed on having a website optimized for mobile.

There are a few common tips for making certain that your website is optimized for mobile. Things like using bigger fonts to make it easier to read on smaller screens. Using images and copy sparingly since there is less room to work with on those mobile screens.

Perhaps most important is ensuring that your website loads quickly. If it takes longer than 3 seconds to load, the user will likely move on from your website. It might seem unreasonable, but that’s how mobile searching works these days.

Optimize your website for mobile and your position in SEO for roofers in New York should grow exponentially.

Mobile-Friendly New York Roofing Company Site

5) Use Location Pages

If your business has more than one location in a given geographical area, it is essential to have location pages. Not only that, those location pages need to be able to provide a number of informative bits:; store hours, name/address/phone number (NAP), individualized descriptions, promotions, testimonials, parking availability, and Google Maps attached to each location page.

And that’s just the start of it. If you have multiple location pages, you need to create individualized content for each of those unique pages. Repeating content will only serve to harm your overall SERP ranking, so don’t just copy and paste content from page to page.

If you have just one location, as many companies targeting SEO for roofers in New York have, then you definitely need an “About Us” page that focuses on local, relevant information about your business. That about us page can mention projects that you have undertaken in your town or city, information that is relevant to your business and location.

NY Roofer Location Page

6) Designate Pages for Specific Roofing Services

The process of creating a website can be a large and taxing endeavor to undertake. For that reason, it can be completely understandable to want to lump all of your products or services together into one big page. Do. Not. Do this.

It is important to have one page that is dedicated to each of the products or services that you offer. This is because search engines will not see your authority in that area if you lump all of your services together. It lowers your ranking possibilities and hurts your overall SERP.

If you don’t have many individualized products or services but have multiple locations, this is where those location-based pages come in handy. You can provide unique content on each of those pages, improving your overall Google SERP.

New York Roofing Service Page

7) Build Quality Backlinks

Backlinks are essential for SEO for roofers in New York and a litany of other searches for a reason: they help establish your authority within your industry and in the eyes of Google’s SERPs. When your website is authoritative, it checks off one of the major categories that Google uses to determine the most relevant search results.

Being able to establish that authority within your industry is essential because it means that others within the industry will refer back to your website. This can mean generating organic traffic to your website from people who may have been on the fence about your services but still trust your word on relevant topics.

Creating consistent, engaging content is one of the best ways to establish that authority. Talk about questions that your target audience asks on a regular basis and answer them in a comprehensive manner on your website.

Doing this creates a level of authority for your business within the industry and can even garner links from other authorities within the industry. This is beneficial not only in the eyes of the customer but in the eyes of Google’s SERPs as well, resulting in better opportunities to rank on page 1 of their relevant results.

New York Roofing SEO Backlink Profile

Posted: | Updated: May 28, 2021 | Categories: SEO

6 Tantalizing (Strategies + Tips) To Generate Towing Leads in 2021

Towing Leads Tips Cover

What are Towing Leads?

Towing leads are potential customers who have demonstrated interest in using your tow truck services. Their interest can be made in various forms including phone calls, text messages, email inquiries, and website form fill-outs.

What is Towing Lead Generation?

Tow truck lead generation is the process of attracting those leads so that they contact you for services. Lead generation can take place through a 3rd party platform like a leads broker, or it can be done manually through branded digital marketing efforts.

How Can I Get Free Roadside Assistance Leads?

While there’s really no such thing as “free leads” you can generate exclusive towing leads from your own online assets by using digital marketing techniques. You will still have to pay to host your website but at least you won’t have to pay a 3rd party broker for a shared lead.

Making Sense of Lead Generation for Tow Truck Companies

Small businesses, regardless of their industry or geographical location, have one thing in common: they are all battling for customers. That is why finding the most effective ways to generate business leads is so essential.

Without those leads, you can’t gain the conversions needed to turn those leads into actual dollars for your company. But generating those leads is not as easy as you may have previously thought. Getting in front of your audience is one thing, but attracting their attention is entirely different.

There are more than a few things that you can do to attract the attention of leads in your industry. Not all of those leads will convert, but the ones that do will be directly responsible for the success or failure of your business as a whole.

Follow some of these tactics, and you should be able to develop the necessary leads to keep your business surviving and thriving.

1) Create a Lead Generation Website

There are a few truths when it comes to marketing and lead generation and that is that your website is one of the greatest weapons in your arsenal. Your website is arguably the most important asset that you have because it is a direct representation of your business to uncertain customers.

Now more than ever, customers are taking the extra steps to look into a business before actually using them. And where do you think they are going to go first when they have questions about your business? That’s right, your website.

Your website will set the tone for your audience, telling them everything that they need to know about your business before making the decision on whether to use your business. By using contractor SEO you can show up on organic search results for common keywords that people search for. When they find you and have a positive experience on your site, they are likely to convert into a lead.

Ensuring that your website is not only properly designed by properly functioning can make a massive difference when it comes to attracting leads to your business. The key is to make everything as easy as possible for potential customers.

Put your contact information everywhere you possibly can and make certain that it is as accurate as possible. A quick way to ensure that someone will never visit your website again is to have inconsistent information that makes it more difficult for them to contact you.

A great website will, at the very least, make it difficult for leads to ignoring your business. At the very best, it will result in more conversions for your business, which will translate into dollars towards your bottom line. And at the end of the day, that bottom line is what is most important for any small business.

2) Run Engaging Promotions

One aspect of any small business is that they need to have promotions in order to get their products and services in front of their target audience.  In order to generate those leads that can become actual sales dollars for the business, they need to be able to get those promotions to their target audience.

But the universal fact for small businesses everywhere is that they do not have an unlimited marketing budget to deal with. That means finding the strategies that will provide the most bang for your marketing buck.

Identifying the marketing strategies that will best promote your business while reaching the largest portion of your target audience is the key to being effective on a particular budget. There are plenty of smart towing marketing ideas out there that can fit this need.

Having an informational website, a strong social media presence, or a blog is a good place to start. You can also attend industry events, speaking engagements, participate in pay-per-click advertising, and a number of other ventures.

It is also important to find a strategy that is the most effective. You don’t want to pick a promotional strategy, find out it doesn’t work, and then needlessly stick with it. Be smart, be patient, and be willing to make a change. That’s how you stretch those smaller promotional budgets.

3) Understand Your Target Audience

No matter how great your promotional tactics are, they won’t be nearly as effective if you don’t know who it is you are trying to appeal to. This is what is known as your target audience. Generating leads is very difficult if you don’t know who your target audience is.

It is incredibly difficult to reach an audience that has no interest in your products or services, but if you have a target audience in mind, they are much more likely to be interested in what you have to offer. If at all possible, you should research your audience before launching your business.

If you have already gotten your business off the ground, taking some time out to research your target audience and find the ideal customer to appeal to is something that you absolutely have to do in order to find the greatest amount of success for your business.

One thing that you could do is to create a comprehensive marketing plan in order to not only find out who your target audience is but how to appeal to them in the most effective way possible.

4) Run Email Marketing Campaigns

One of the most tried and true methods of marketing is email newsletters and marketing. Email has become one of the most common methods of communication anywhere and has only gone up since smartphones have become such a prevalent part of everyday society.

Email marketing is a great way to follow up and connect with those prospects who might still be on the fence about using your company. You can follow up with these contacts by perhaps offering them more information about your company or a special discount or deal that might entice them to make the jump.

In any event, having direct access via email is a fantastic way to get directly to your audience.  Even being able to remain in their peripheral consciousness is a great way to keep your brand awareness up and to make certain that those contacts are always right on the cusp of becoming a conversion.

Email marketing is also a great way to create repeat sales. Businesses should always, always follow up with current customers to ensure that they stay current customers. Email marketing can be a fantastic way to foster brand loyalty that businesses everywhere hope to cultivate.

Most email marketing campaigns can be done relatively cheaply, making it one of the most effective methods for generating leads for your towing service. Those coupons or deals are a great way to convert someone who may have only heard of your service but not yet taken the leap into actually using it.

5) Establish a Social Media Presence

There is somewhat of a split in opinion when it comes to social media and its impact on business. The older, more traditional crowd tends to feel that social media is unnecessary. They see it as a platform where people share unwanted opinions and not very good ones at that.

Regardless of those feelings, there is one thing that is hard to argue with and that is the impact that social media has on marketing. The simple fact of the matter is that social media can have a tremendous impact and reach your target audience, creating an effective tool for your business.

Social media allows you to drive unique traffic to your website by offering clickable links with each of your posts. Using the right hashtags on these platforms can drive organic traffic to your website and create more potential leads.

Even better, social media allows instant access to your audience. This means that, should there be any issues or a particularly dissatisfied customer, you can address those concerns in short order. And when you can do this, those leads will see your ability to handle that negativity and turn it into a positive thing.

6) Optimize Your Google My Business Listing

When someone needs immediate roadside assistance they’re going to perform a  search on their mobile device. The results that come up are known as the Local 3 Pack and are based on the proximity of your business to the searcher, along with the relevance and prominence of your listing.

Establishing proximity, relevance, and prominence on your listing is known as GMB optimization and it is something you should spend your time focusing on. With so many clicks going directly to a Map Pack result, it could be one of your most potent ways of generating exclusive towing leads.

The first step is making sure your business listing is claimed on Google My Business so that you can ensure NAP accuracy and link it to your lead generation website. You should also add photos, Google posts, and Q & A’s to engage with your future customers.

You can even create buttons that say “Book Now” and get direct leads through your GMB app. With so much emphasis on local SEO in 2021, it is critical that you take your GMB listing seriously, especially if you want to dominate the lead generation process within your primary service area.

Tow Truck Google Map Pack

Posted: | Updated: May 28, 2021 | Categories: Lead Generation

9 Window Treatment SEO (Tips + Tricks) for 2022

Window Treatment SEO Tips Cover

What is SEO for Window Treatment Companies?

SEO for window treatment companies is a process of improving your online presence in order to appear more favorably in search engine results, specifically on Google. SEO can be applied not only to your business website but also to your local listings and other digital assets.

How Competitive is Window Treatment SEO?

Regardless of your industry or location, competition is one commonality for all businesses across the globe. The fact of the matter is that business is a very dog-eat-dog world. For local businesses, the margin for error is smaller than ever, meaning you need all the help that you can get.

Going up against companies that are able to have auto-generated local listings can be a tough thing to beat. Not only that, local businesses need to do all they can to be near the top of Google’s ever-evolving list of ranking factors.

That is why having the right window treatment marketing strategy is essential for local businesses like those in the window treatment business. That is why following a few essential tips for SEO marketing can go a long way towards helping local businesses remain relevant and hit the top of those local Google business searches.

Check out these 9 tips for 2022:

1) Claim Your Business Listings

A great thing about the internet is that there are a ton of online listing websites out there. These allow users to perform searches based on specific industries, searching for all the businesses that are in that listing format.

Having listings for your business over the long term means that, eventually, duplicate listings will accumulate. It is essential that you claim all the listings that are under your business name and remove any duplicates.

Most of all, ensure that your listings have accurate and up-to-date information. That is one of the biggest issues that plague businesses: inaccurate information.

2) Improve Your NAP Consistency

There’s an acronym out there that maybe you aren’t the most familiar with: NAP. This stands for name, address, and phone number. And the thing about your NAP is that it should be consistent everywhere that you place it.

This information is the most vital when it comes to customers contacting you. If your NAP is wrong or inconsistent, there are repercussions to be had. The first is that customers will not be able to reach you. The second is that you risk frustrating your customers with inaccurate, inconsistent information.

Don’t fall into the trap of inaccurate NAP. It can be some of the most valuable information that you present on your website and social media listings. Don’t let it hurt you when it is meant to help you.

3) Add Location Pages to Your Website

Search engines, like Google, are constantly crawling your website and finding the most comparable matches to provide for the results on each search engine results page. When you have a specific landing page for each of your business locations, this allows search engines to easily locate your listing and then deliver the appropriate location to the person performing the search.

As is the case with NAP consistency, the key here is to provide accurate information. Include any suite numbers for your building, and make sure to be consistent when deciding if you want avenue, street, road, etc., written in full or have them abbreviated.

Remember: how you have the information presented on these pages will determine how it is your information will be updated everywhere else. Consistency across the board is essential, and any inconsistencies can hurt how your pages rank.

4) Reviews, Reviews, Reviews

Stop me if you’ve heard this one before: reviews are essential. Well, this is because they are absolutely essential to your website and your business as a whole. There are two primary reasons that reviews are so important.

The first is that they dictate your business’s reputation. If you have many positive reviews, you will be able to gain customers’ trust far more easily. Most customers are just looking for a dependable business to fill their needs, and positive reviews are the best way to achieve that.

The second is that your reviews actually help your local pack ranking factor. If you have great reviews, you stand a stronger chance of standing out in those local packs, helping you to rank near the top of the rankings for those keywords in those areas.

The former is known as social proof.” It proves to searchers that your business is highly recommended and that it is trustworthy as well. Those factors are nothing to scoff at, proving to be highly valuable for your business.

5) Optimize Google my Business

One of the most essential tools for any local business is its Google My Business listing. This is essentially Google’s answer to the business listing websites that are out there. Your Google My Business listing will have all the essential information necessary for consumers to find your business.

This includes your name, address, and phone number (NAP) and can include things like pictures, hours of operation, and a link to your website. The key, like your NAP consistency, is to ensure that all of your information is as accurate as possible.

Inaccurate information is one thing that plagues those with GMB listings. If you can ensure that all of your listing information is accurate, that your pictures are clear and high-quality, and that your link is accurate, you stand a cut above the rest.

6) Create Local Content

Content is one of the biggest factors for successful window treatment SEO. This is because Google places heavy emphasis on content, looking to provide the most authoritative and informative websites possible in each of its search results.

Creating localized content can be a determining factor for your business in those local search rankings. That local content is niche in nature, meaning you have to create content that appeals to the local audience.

Knowing what to focus on can be essential. Pick topics that appeal to your audience and will help you establish your authority within the industry. This is the key to having appealing, niche localized content.

7) Network for Backlinks and Partnerships

One true way to establish authority within your industry is to get backlinks from trustworthy sources. There are no doubt other authorities within your industry. Getting them to link to your website would give you the authority boost necessary to make your website an authority in its own right.

That is why building partnerships with other businesses in the area is so imperative. You can link to one another’s websites, giving each other a sense of authority and trustworthiness. Get enough of those backlinks, and you will see a substantial difference in your website’s authority.

The key here is to take the low-hanging fruit. You can even take part in or create charitable or fundraising events in order to raise the profile of your business. This way, a charity gets additional help, and your business gets additional exposure. That’s a win-win if there ever was one.

8) Utilize Free SEO Tools

Anything that you can find to help you optimize your website for local searches is something that you should be taking advantage of. For smaller local businesses especially, every little tool can mean the difference.

Google provides a myriad of free tools, including Google Analytics, Google Search Console, Mobile Site Speed Tester, and Google Keyword Planner. You can track your progress and also improve your performance using Google’s collection of tools.

Take all the help that you can get; the competition for local search results can come down to the smallest things.

9) Engage in Social Media

There are far too many local businesses that simply ignore social media. This is usually for one of two reasons: they either think social media is too broad to be able to help with their local results, or they don’t’ like what the platforms represent.

While the latter is certainly a discussion for another time, there is one thing that needs to be made clear: social media platforms are highly beneficial marketing tools. There are few avenues, in fact, that are as effective as social media.

This is because you can have direct interaction with your audience. On Twitter and Facebook, you can share links to your website or services, hear directly from your audience, and even respond back to negative reviews.

The ability to reach your audience in short order, to address those concerns, and to share content that can lead back to your website is invaluable. Don’t be like those small businesses that refuse to join the times; make certain you have an established voice on social media.

Focus on Optimization in 2022

There are other methods companies can utilize to improve window treatment SEO, but following these tips can do more than enough to get your local business well-established in the local search rankings.

Understand this: being strong in your local search rankings will not guarantee that your business blows up to massive heights. What it will do, however, is ensure that your local business stays strong in localized searches, allowing your target audience to keep finding you with relative ease.

This is what keeps a local business strong and healthy for longer than others who do not take these factors into consideration.

Get Started With Contractor Marketing Services

Posted: | Updated: Jul 19, 2022 | Categories: Local SEO

Masonry SEO Guide 2022: Your Ticket to Online Success

Masonry SEO Guide

What is Masonry SEO?

Masonry SEO is a series of digital marketing efforts aimed to increase visibility and ranking position on Google search engine for concrete and masonry businesses.

The Importance of SEO in The Masonry Industry

In an industry like masonry, it is important for your business to stand out amongst the competitors in your industry. This can be difficult as most masonry companies offer similar services. The key is to make certain that your website is properly optimized.

SEO has changed the way that businesses of all sizes compete for that all-important website traffic. How has SEO managed to do this? Through local SEO.

Local SEO provides businesses to target specific keywords that have what is known as “local intent” – that is, users within a specific geographic location search for those keywords. This allows businesses within that geographic range to strengthen their foothold thanks to keywords in that location.

There are a few keys to gaining a foothold in local SEO rankings. This guide will give you a brief overview of the things that you can do to strengthen your masonry business’s reach in the local SEO game.

Improve UX (User Experience)

Before we get into it, you need a deeper understanding of what Google is here to do. Like any other search engine, its primary goal is to show the best results for any user’s query. Think about it: if Google produces results that are irrelevant or low-quality, those users are unlikely to return to use that search engine.

If your website doesn’t have a high enough quality to it, you will have a very difficult time ranking for your target keywords. There are a lot of factors that go into having a website that is of the highest quality; take all of those factors into consideration while trying to rank for your target keywords.

Increase Site Speed

One of the things that can really hamper a website is having less than optimal loading speeds. And guess what? That doesn’t even mean that your website is necessarily slow, it just is slower than customers want.

If your website speed is more than a few seconds, most users will move on to another website. Not only that, site speed is one of the ranking factors in Google’s search engine algorithm. An emphasis has been put on site speed that reaches all platforms, including mobile.

Best of all, Google offers a number of different tools in order to help you improve the overall speed of your website. This includes PageSpeed Insights in order to help developers improve their overall site performance, Think with Google to help gauge the responsiveness of your website, and a number of different things.

Optimize for Voice Search

What you might not have realized is that an estimated 50% of all searches will be conducted by voice within the next year. That means that millions upon millions of people are not typing their queries out in Google; they are using voice-assisted technology to do that job for you.

This means that it should absolutely play a factor in your masonry SEO strategy. Voice searchers tend to have different habits than text searchers and the devices that they use – Siri, Google Home, Amazon Alexa – will take data from SERPs to replay information from featured snippets back as their answer of choice.

The biggest difference between a text search and a voice search is that the latter tend to be question-based in nature. That’s why you want to answer questions on your website. One in six Americans now owns a smart speaker. That means more question-based queries made to search engines.

You can optimize your website by tailoring your content around long-tail keywords. Voice searchers generally use long-tail keywords when they are searching for information through Google; these terms are generally at least 3 or more words in length as well.

In order to have a shot at ranking for longer keywords, you need to create the kind of content that targets them on your website. Use a few processes to achieve this. Try identifying one long-tail keyword and then find 2-5 others.

When you have done this, write a long-form blog post that is informative and authoritative. Remember to properly format the content for readability so that it hits all the key checkmarks and make sure that you promote all that content as best you can.

Publish Great Content

It cannot be emphasized enough just how important quality content is to masonry SEO rankings. Content is one of the most important aspects of Googles’ search engine rankings algorithm for a reason.

You can do this by creating informative content that answers commonly asked questions from your target audience. Creating a blog through your website is perhaps the most important thing that you can do for your website.

This gives your audience a definitive place to go to find the answers to their questions. Most importantly, it builds trust in your brand. That trust is one of the most important aspects of marketing and one of the biggest challenges that brands have in appealing to their audience.

Google recognizes quality content above nearly all other search ranking factors. If your website consistently delivers quality, relatable, and informative content, it will greatly improve your website’s ranking.

Produce Self-Made Videos

One of the fastest-rising trends in SEO is video content. This is because it is optimized not only for search engines but for YouTube as well. And YouTube generates 3 billion searches per month, which surpasses Yahoo, AOL, and Bing combined.

Best of all, creating engaging videos is easier and more cost-effective than ever. Smartphones are equipped with high-quality cameras that allow you to shoot informative and interesting videos for your website on a regular basis.

Implementing videos into your marketing strategy means that you can significantly impact the amount of traffic that your website sees each month. This can be done by tagging the proper keywords, adding meta descriptions, and crafting a compelling video title.

All of these processes can help you properly optimize your website so that your local masonry business can compete in the digital marketing platform. A strong SEO game will keep your business relevant for a long time to come.

Contractor Webmasters Solutions

If you require assistance with your digital marketing campaign, consider investing in contractor SEO from Contractor Webmasters. As a leading SEO firm for contractors, we’ve developed and optimized countless websites and business listings for premium search engine results. Our process is all-encompassing in that we develop your website from scratch with custom code, create original high-quality content, and manage local business listings including GMB. Call 800-775-1250 to learn more.

Posted: | Updated: Mar 28, 2022 | Categories: SEO

8 Ways Patio Contractors Can Benefit From SEO

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What is Patio Contractor SEO?

Patio contractor SEO is the process of optimizing a patio contractor business for online search engines. It involves on-page SEO changes to the business website, like title tag and meta description optimization, as well as changes to the company’s local business listings, especially Google My Business.

8 Ways SEO Can Help Patio Contractors

For businesses like patio contractors, there can be such a fine line between success and failure. This is due to the niche of the market itself but also the number of competitors that exist in a given area. Being able to stand out among the litany of competitors is the key to becoming viable and successful in that industry in a given area.

But marketing has changed substantially even over the last decade. It used to be a universal truth that marketing materials – ads in newspapers and magazines, radio spots, commercials – were the only way of advertising to your audience.

Now, digital marketing has changed the way that marketing is done. Marketing is now almost primarily done in a digital format for a few reasons. It is quicker and easier than ever to generate digital marketing materials. It is also far easier to make customizations and changes to those marketing materials than if you make physical marketing materials.

One of the most important aspects of digital marketing has to do with SEO (search engine optimization) for your website. When you optimize your website, your contractor business will see a litany of benefits that will turn your business into a success.

1) Increase Brand Awareness

One of the most important aspects of any form of marketing is ensuring that there is brand awareness generated with your target audience. To put it simply you want your audience to associate that service or product with your business.

When your company’s name keeps on appearing in search results for contractors, you build brand awareness with those searching for that industry in a given area. When potential customers automatically think of your business in that industry, you are already a step ahead of the game thanks to superior brand recognition and awareness of your business.

2) Lower Marketing Costs

Though SEO is not free – at least not good, consistent SEO, anyway – the aforementioned physical marketing and commercial/radio ad costs were far higher. This was especially true considering you had to consistently pay for new spots in newspapers, on the radio, or on television.

With SEO, you can spend far less overall because your efforts build up over time. When you properly optimize your website and build authority, you increase the overall visibility of your website and also build that aforementioned brand awareness. This can lead to greater results without additional costs over a long period of time.

3) Gain a Competitive Advantage

When it comes to traditional marketing tactics, a large firm will always outperform smaller businesses because they have larger budgets and can implement those expensive changes or shifts in direction whenever they want.

But with a proper SEO strategy, your site can actually outrank those big companies if you are doing it properly. The higher you are in the rankings, the more clicks that you get. This allows you to not only compete with the big boys in the industry, but you can actually outrank these major players on a regular basis and stay competitive.

4) Earn More Revenue

Regardless of the investment, every business wants to see a return on investment. SEO won’t deliver the immediate returns that we all want as it is a long-term strategy, but it does deliver. There have been studies that have shown several hundred percent increases in SEO campaign goals when done optimally.

This is because SEO strategies are about driving clicks to your website. Not all of those clicks will result in sales, but there is a greater chance of gathering sales when those extra eyeballs are on your business or website. That’s a big win for SEO.

SEO 101

5) Attract Quality Traffic

Perhaps the biggest advantage of SEO is that is an inbound marketing strategy. This means that, instead of traditional outbound marketing channels where you have to reach out to the customer whether they want to hear from you or not, inbound means that your audience can find you.

Inbound marketing is far less intrusive to the audience. Not only that, since they are seeking you out, there is a far greater chance that they are looking to spend money with your business. This is an advantage in and of itself and an avenue that can’t be overrated.

6) Eliminate Ad Spend

While pay-per-click ad campaigns have definitely shown their value to businesses across the web, the thing about a quality SEO campaign is that you don’t have to have an ad campaign. Those campaigns can be costly to run, especially if you don’t know what you are doing.

With SEO, you are generating relevant content that establishes your business and website as an authority. This means that your audience is more likely to keep coming to your website to at the very least see that relevant content. SEO can pay off without the cost of PPC ads.

7) Improve Public Relations (PR)

While it might not initially seem like it, SEO shares a similar strategy to that of a good PR campaign: finding a way to get influencers and prominent industry publications to talk about your company.

With the right SEO campaign, you can achieve just these things. Producing consistent, quality content that is both relevant and informative can go a long way towards establishing your business as an authority. This drives your audience to your website; the more clicks you get, the more likely you are to convert those into sales.

8) Get More Clicks For Less Money

Again, PPC ads are a valuable form of digital marketing, it is just that they can be costly if you are not using them properly. But with SEO for patio contractors, you can actually get more clicks than a traditional PPC campaign if done properly.

This again boils down to optimizing your website to be an authority in the industry. Some users tend to be automatically turned off by ads and will ignore them even if they are relevant to their needs. SEO pushes relevant and informative material that your audience values.

Get Started With Contractor Webmasters Today

Posted: | Updated: May 28, 2021 | Categories: SEO

7 Qualities of The Best Painting Company Websites

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Today you are going to learn about the seven qualities of the best painting contractor websites.

If you are in the painting industry, your website design is the key to outshining your competition. A strategically designed and optimized website is the most effective way to get painting leads in 2022. There are several things that you can do to make your website stand out.

What qualities can you implement into your website to make it stand as a cut above the rest? Here are a few things that your painting contractor website should have if you want to succeed in a crowded industry and establish your website.

1) Professional Design

More often than not, your website is the first impression your business leaves on a potential customer. Hiring a professional web designer ensures that your company presents an appealing presentation to new prospects. A good web design company knows how to tailor your website content to the industry and your target audience. 

It might cost you a few more dollars to employ a professional web designer than to build the website yourself, but it will be more than worth it when your site is full of engaging content and looks professional from the initial click. A robust website helps you acquire more of those essential leads that become conversions that fuel a business.

Focus heavily on the design and implementation of your website, and you will have established the foundation of your business and your online presence.

2) Search Engine Optimization

SEO has become popular in recent years, and though its importance has remained as high as ever, what it means to optimize your website correctly has changed substantially. Google has changed how they deploy their search algorithm to find the most relevant websites based on location and keyword.

A professional website design without traffic amounts to wasted dollars and dwindling returns. To maximize your website’s marketing value, you must generate traffic to the site. SEO is the best way to get new visitors to your website without paying for advertising. 

Your SEO refers to how well your website ranks on Google as well as other search engines. To rank highly, you have to use keywords that best pertain to your target audience. Coming up with effective painter SEO management requires a lot of effort, time, and even more trial and error.

Speaking with an internet marketing expert would do wonders for optimizing your website to reach your target audience properly. When you do this effectively, you grow your reach and expand your leads.

Painter On-Page SEO

3) Image Optimization

Image files impact websites in various ways. First and foremost is the visual appeal of high-quality photos, which constantly contribute to the site’s aesthetic appeal. Secondly, as Google continues to develop its algorithm, images are becoming more critical than ever to optimize websites worldwide.

In the home improvement industry, photos can be a massive part of the success or failure of your marketing strategy. Potential clients want to know about your company’s kind of work, and there is no better way to do that than to provide visuals.

Investing in high-quality photographs should be something that your painting company takes seriously. Using a professional photographer can emphasize the quality of your work and illustrate to prospective clients just what you can offer.

When you share stock pictures or low-quality, pixilated, or blurry images, you are not only doing a poor job of illustrating your value to prospective clients; you are giving your website a less-than-professional aesthetic. Pictures can say a thousand words, and your website photographs can honestly speak loudly to prospective clients.

4) Service Pages

Most painting websites list services on their homepage but fail to expound about those services with individual sub-pages. The most successful and highest-ranking painting websites have created individual pages for each of the specific services they offer.

Why do this? It produces relevant and specific content for search engines and clients alike. They supply links to more detailed service pages, which helps to demonstrate expertise and allows visitors to get a better feel for what a quality service entails.

In addition to delivering unique content that will benefit your website in the search rankings, doing this can make your company and website an authority on the business and industry. Your website becomes a must-visit for information about painting and will help drive traffic to your pages. That is the goal of your website because it helps to sell services and products, which ultimately impacts the bottom line of any business. Individual service pages are an absolute must for your business.

5) Calls to Action

One of the essentials to any website, not just a painting company website, is establishing clear calls to action. A call to action (CTA) is what implores your customers to take up your service or products. If a customer is interested in your business, a call-to-action button can be what pushes them to make use of your business finally.

CTAs appear in the form of banners or buttons that urge visitors to take the next step. These things should have CTAs like ‘contact us, ‘find out more, or ‘get an estimate’ – something that guides the person down towards developing into a lead.

Visitors are generally uncertain of what they are looking for unless pressed to do so and having a compelling call to action can give them the push that they need to make a decision. Hopefully, that decision will lead to them using your business for all of their painting needs.

The key is to make sure that your call to action isn’t too pushy or sales-y, lest it turns off potential customers. Walk this line correctly, and you will develop many leads.

Painting Contractor CTA

6) Lead Magnets / Forms

A critical component to lead generation is gathering information about prospects. Generally, appropriate information includes email addresses, phone numbers, and other contact information.

Why is this important? Well, when you have this information, you can reach out to potentially interested customers who might have forgotten about your company. Follow-ups are far more likely to lead to a conversion than an initial contact because customers need the time to research each of the businesses they consider.

When you have a form that asks for customer information, preferably right on the homepage, you can gather that essential information and conduct follow-ups. In these follow-ups, usually emails, you can offer coupons or discounts on service to entice prospective customers into using your business.

Again, these follow-ups are essential to converting leads into sales. Leads are great, but they take extra effort to convert them into those crucial sales. Do your follow-up work with the information you gather from forms, and you will see the difference.

7) Video Content

Video is becoming more critical to make a company website stand apart from competitors. Attention spans are growing shorter, and videos can encompass several pages of information into a short video.

Not only that, adding high-quality videos to your website can aid the optimization of your website. Investing in informative videos of high quality can provide the same kind of authority that typed-out content can have.

Best of all, you can implement unique video strategies to make your website memorable. Things like Q&A or DIY instructions can make your website a destination for those interested in the industry. When you provide unique and informative content to your website, either in type or through videos, your website becomes an authority in the industry and a destination for prospective customers.

Videos can be a cost-effective means to do this as well. Most modern smartphones come with good cameras that record video. They even include apps for editing and transferring your videos to a PC. You can upload videos to YouTube and then embed those YouTube videos directly on your business website.

Painting Company Website Examples

It’s one thing to understand the qualities that make up a great painting contractor website. However, seeing a real-life website example puts things into perspective. Below, Contractor Webmasters will showcase a painting company website example that demonstrates the qualities we’ve reviewed.

Painting Company Website Example
Posted: | Updated: Jan 18, 2022 | Categories: Design

Inbound Marketing Tips & Tricks for Contractors

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As a business, you may have heard a term before but not realized what it meant: inbound marketing. This is a methodology in business that is about attracting customers through experiences that are tailored to them and creating content that is valuable.

Inbound marketing is about creating connections with your audience that is looking for solutions to problems that they have whereas outbound marketing is about interrupting your audience with content that they likely don’t want.

Establishing an effective marketing strategy as a contractor can mean the difference between success and failure as a business. Here are a few tried and true strategies that can help boost your inbound marketing efforts and leave you seeing the results that you have always been after.

Use Pay Per Click (PPC) advertising using location target

Pay Per Click advertising is one of the most effective methods of marketing that there is. PPC are ads that work on Google based on certain location-based keywords (contractor would be a great one in this instance) so that when a person searches for a service related to your industry in your specific location, your business is one of the first that comes up.

What is also great about PPC advertising is that it helps to establish your brand while allowing businesses to only pay for those ads when they are actually clicked. This is a fantastic way to keep your brand in the peripheral of your potential audience until they are ready to click.

Marketing on a budget is easier with PPC because you are only competing with your location-based competition instead of all of Google.

Optimize your website

Having a great website is one of the biggest keys to establishing a strong method of marketing. This is because well over 80% of consumers will check out a business’s website before they decide on making a purchase. Having said that, your website has to make a strong first impression, and it has to be a source of informative content.

But if your website isn’t properly optimized, it doesn’t matter if you have the best content on the web. The simple fact of the matter is that people need to be able to find it easily, otherwise they are going to go with other options. There are a number of different things that you can do to properly optimize your website.

Things that you might not have considered, like making sure that your image tags are there and that there is an image description, are far more essential than you might realize. In tandem with meta descriptions and internal links, you can make your website far more searchable when using search engines like Google.

Have a strong email marketing campaign

What you might not have realized is that email marketing is still one of the strongest methods of marketing that there is for businesses in all industries. This is because email marketing is a great way to get your product in front of your audience and make them aware of your brand as well as the services that you have to offer.

A great email campaign would include things like any discounts or coupons that you could provide, specials that you are running, or any other type of incentive to get the recipient of those emails to use your business. There are few portions of a campaign that can be as successful as a strong email marketing campaign.

The key here is to appeal to both current and prospective customers. Running reward campaigns for current customers and a discount for prospective customers is a great way to entice those customers to buy your product or use your services.

Create call-to-actions (CTA)

The key to any good content, whether it is through your website or any kind of campaign, is to have a call-to-action. This is what tells your customers that they need to use your business for a given reason. Not only that, having a CTA on your website adds interest to your website.

When you implement CTAs on your website, you can give that visitor incentive to click on the button, the link, or image. This works for you because you sell a product or at the very least get important information about your prospective customers.

A good call-to-action can also raise a sense of urgency in your prospective customers, urging them to use your product or service.

Social Media Campaigns

One of the most powerful aspects of marketing on the internet is the use of social media. Social media is a massive platform that has a litany of uses and businesses are only just beginning to tap into the potential that it offers in terms of building their customer base.

Facebook, Twitter, and Instagram all reach hundreds of millions of users on a daily basis. Understanding how to best use them can make a huge difference in the way that can drastically affect a business. Understanding the right way to utilize each is the key.

Facebook is a great place for gathering customer feedback and reviews. When you create a Facebook business page, this is a great source of information for your current and prospective information. They can find your contact information, photographs from jobs you’ve completed or products you offer, and reviews from other users. It is a great, multi-faceted source of information for customers.

Twitter is fantastic for direct interaction with your audience as well as driving traffic to your website through the use of links. The direct interaction is key because users can make you aware of the issues that may be occurring in your business, allowing you to get a lead on correcting them.

Instagram, meanwhile, is a combination of the three. You can interact with customers, use hashtags to track your business, and show photos from job sites or of your products. Making effective use of these three mediums is a great way to establish an effective marketing campaign.

Get customer reviews

Perhaps the most important aspect of a marketing campaign is to show your audience that you are to be trusted and that your business is reputable. Gaining that trust with your audience is perhaps the biggest hurdle to overcome as a business in any industry.

Customer reviews are the quickest way to establish legitimacy and trustworthiness with your audience base. There are a couple of keys here. Featuring your reviews in an easily accessible place leaves your audience with valuable feedback on your company.

It is important to not hide or ignore negative feedback. Address it, along with all positive comments, to show that you care about the experience that each customer has and that you are listening to what customers have to say. This will show that your company is more accessible and cares about the overall experience of the customer.

Also, don’t limit yourself to reviews left on your own website. Create and showcase profiles on other review sites like Yelp, Google, and others. This gives you diversity when it comes to showcasing what customers have had to say about you, and it furthers your legitimacy.

Establish local partnerships

When running a business, it can often feel like an “us versus the world” kind of situation, but that is not always the case. In your industry, sure, it’s you against everyone but partnering up with local businesses that are relevant to yours can be highly beneficial.

For instance, if you run a contractor business, it might be beneficial to partner up with a local hardware store. Run a program where they get a certain percentage off at the store for using your business and vice versa. This can help drive traffic to each other’s businesses and raise awareness as well.

Make use of forms

While converting prospects is essential, getting those contractor leads that turn into conversions is just as important to the process. Getting information from your customers is essential to growing a business, and you have to have effective ways to capture information.

One great way to do this is to make use of the front page of your website. A prospective customer who is potentially interested in using your business would go to your website to learn more about your company. While there, they could fill out a form with their information. This is great because you can follow up with them later to gauge their interest or push them from prospective customers to actual customers.

As you can see, there are a plethora of different marketing strategies that you can use to make your contractor business earn leads more effectively and turn those leads into actual sales. Getting the attention of your audience is difficult, but when you have the proper marketing campaign, it can really make your business stand out.

The key is to implement a few different strategies and see which ones work best. Then, you can put an emphasis on those and make the tweaks necessary to the other campaigns until you find a sweet spot and your business begins to buzz.

11 Ways Electricians Can Get More Website Clicks

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It might seem obvious, but driving more traffic to your business’ website is a really good thing. The question is “why?” Well, the more people who visit your website means the more electrician leads that you have. And the more leads that you have, the more chances of turning those leads into sales.

The trick is figuring out just how to bring more eyeballs to your website and then, once they are there, how to keep them there and eventually buying products or services. There is no magical formula to this, but there are a few proven methods that can drive up the amount of traffic that you see on your website.

What you might not know is that you don’t even have to spend money to get your electrician service to increase viewership on your website. There are several different ways that you can drive that traffic to your site without having to spend a lot of money.

On-Page SEO

There are certainly many different electrician SEO tactics that you can perform on each of the pages on your website. SEO is basically how huge search engines find the most optimized pages to display at the top of the related search results.

When you appear on the top page of a service like Google, you will get more traffic just from the sheer number of people that go through the first page of the search results. Making sure that you are producing high-quality content as well as writing meta descriptions for each page is a great way to optimize each page on your website.

Making sure that users can tell what your page is about and what information they can gather from it is a great way to improve the likelihood that they click on your URL. There are many factors that go into on-page SEO, but they are hugely valuable to your website and your business.

Create a Google My Business Listing

What you might not realize is that an optimized Google My Business listing actually gets seven times more visits than one that is incomplete. That is a huge difference in the numbers that could be seeing your website if you use an optimized Google My Business listing. It is an outstanding way to get to your website and to drive more traffic to that site.

This is because Google is getting smarter than ever when it comes to displaying results. Providing all of the necessary information straight away could mean that a potential customer sees your info and skips doing a website check; they might just contact your business directly, which is even better than a website visit.

Optimizing your Google My Business Listing can be a huge boost to your website traffic numbers and can actually make a world of difference when it comes to users being able to find out information about your company in a flash. When you make it easier for them, they make it easier for you by giving you more attention and potential conversions.

Get Listed in Online Directories

One of the more proven methods of driving up the amount of traffic that your website sees is to get listed with a variety of online directories. These generally review sites that list out a number of businesses in that industry and then allow users to review and rank them.

This includes sites like Angie’s List, HomeAdvisor, Yelp, and others where customers can see real reviews left by real customers. This helps to foster a sense of trust in potential customers because they feel like they are getting a far more comprehensive look at your business.

Making your business more available through these online directories only means that, at worst, you will get more curiosity clicks than you ever have before. Even then, those are chances to convert into real dollars for your company and that is a major win all around the horn.

Post to social media

Social media – Facebook, Twitter, Instagram, Snapchat, etc.  – has grown into a juggernaut; a worldwide phenomenon that has millions upon millions of users log in each and every day. And because of the sheer reach of these platforms, it should be of no surprise that businesses are using them more and more to drive revenue.

Creating social media profiles and then linking them to your website is a great start if you are hoping to increase traffic to your website. Making relevant posts is another way to drive that traffic to your site. Most people aren’t just blindly clicking on a link, they need a reason to do so.

With social media’s vast reach, it is still a somewhat unknown territory for just how much potential it has. But making use of it in some way is imperative if your business hopes to grow and get more traffic to your website.

Build backlinks

This is in the same vein as building a working relationship with local businesses, except in the digital format. Ultimately, a backlink is a link to your website that comes from another website. You could trade content or links with other complementary businesses as well as industry influencers that will get your business in front of a larger audience but will drive more qualified traffic directly to your website.

Not only that, Google picks up on those backlinks and it will increase your trust with the Google search rankings. The more trust you get from Google can lead to higher ranks, which would lead to more traffic. Backlinks are a free, excellent way to drive traffic up for both your business as well as a partner business that would be willing to share the same goal with your business.

#Hashtag posts

Making pages or blog posts on your website is all fine and well, but generally speaking, only the traffic that is visiting your website will see it. That is unless, of course, you are making the best use of hashtags to give users an easier way to find your posts.

Using relevant and correct hashtags can get you discovered by users that are searching for products or services that you might have hashtagged. This draws more eyes to your product and makes you more visible, even if it is just to passing eyes.

Hashtags have become a hugely important part of the social media experience and making sure that you have added all of the proper tags can make the difference between your post blowing up across the internet or wallowing in obscurity. Make your posts as visible as they should be by incorporating the correct hashtags and you will see a bump in overall visits.

Email marketing

This might seem like one of those strategies that feel outdated and wrong, but email marketing remains a strong tool for growing the number of leads that a company develops as well as reaching customers directly.

When you send out newsletters or promotions, you should include a link to your website. This will not only drive up traffic numbers but expose these potential customers to your goods and services. When they are directly in front of the customer, it changes the way that your customers view your service. They are more likely to at least consider what the service has to offer instead of outright dismissing it.

Email marketing might seem like an archaic strategy, but it more than holds its value. Send out these emails to past customers as well to foster a sense of loyalty and familiarity in your audience and customers.

Make Use of Landing Pages

Landing pages are a great free source of traffic that goes straight to your website. Your landing pages are far more specific, linking to something like an offer, redeeming a discount code or coupon, letting the user download a free guide, or perhaps starting a free trial.

These pages contain details that the user needs to move forward and ultimately convert and it focuses on one specific call to action, which makes it more likely that it will happen. Landing pages are very specific, and you can get pretty targeted when it comes to your messaging, ultimately increasing the amount of traffic that comes to those pages.

Any way that you can narrow down the focus of your potential customer and get them to click on a specific product or page, you are winning the marketing battle. It is never-ending, but things like landing pages can make the whole experience all the easier.

Make use of your analytics

If you are using WordPress in particular, there are many free statistics and analytics tools out there to help you not only see how much traffic you are bringing to your website, but specific details as to the areas of the world where that traffic comes from, what your sales might be, and so many other helpful business tools.

It’s great to have this, but if you don’t look at it, it’s just kind of a waste. Make sure to look at these analytics at least a few times a week so that you can stay on top of trends and steer away from trends when they start to hit a downturn.

Analytics are there to help you see what you are doing well and what you aren’t so that you can make changes when necessary.

Get engaged (online)

One marketing plan that more and more companies are using is to implement a more user-friendly experience when it comes to engaging not only with their customers but their potential audience as well. How you do this can greatly affect how others perceive your business regardless of the product that you offer.

For instance, you might want to take the time out to do a Q&A to answer whatever questions users and customers might have. These things will help to foster a sense of trust in your current and potential clients, something that many brands work diligently to try to strive for.

Try a few different things like joining an online community, hosting live informative sessions either on your website or with Facebook Live, and work to help your customers even if they aren’t coming to you with work. This fosters the aforementioned trust. When a customer trusts you, then you are in and will have a customer for life so long as you don’t mess that up.

Google Search Advertising

The way that Google ads works are that you can pay to have your website come up as one of the first results that show up for that particular keyword. When that keyword is queried, Google will look at all the accounts that ultimately are bidding on those keywords and will rank and display the paid results in accordance with the relevance and quality of the ad.

Since paid search results show up at the top of the first page of results, it is a great way to generate more traffic for your website with qualified visitors. Best of all, you will only pay for that ad when someone clicks on it. This allows you to get more eyeballs on your products and services without having to pay a hefty fee just to get noticed by those eyeballs.

There are so many different ways that you can drive traffic to your electrician website and grow not only the number of clicks that you receive but the amount of revenue that you eventually generate. Knowing which methods will serve you best is an important portion of this as is remaining persistent. Nothing happens overnight and you won’t turn your website from relatively obscure to popular overnight.

Remain patient, use some common sense, and use some of the tactics listed above and you should see a noticeable difference in the number of visitors that patron your website. These all add up and eventually, those leads will turn into actual sales dollars that will benefit your company in the long run.

There is no proven science too, but there are certainly a lot of different things that you can try to get more traffic to your website.

Posted: | Updated: May 28, 2021 | Categories: Lead Generation