Tag Archives: painting company

5 Ways a House Painting Company Can Generate Leads Online

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For painting companies, it is all about generating painting leads so that you can find the next set of customers for your business. It is finding those leads that can be part of the trouble, however, as it is a very niche industry and you have to know the best ways to reach your target audience.

Thankfully, there are a number of different ways that house painting companies can reach their target audience and develop the leads that are the lifeblood of their business.

1) Develop a Business Website

There are some out there that feel as though you do not need a website to have a successful business. And while that certainly can be true, it is more likely that you will find success if you have your own painting website than if you do not.

This is because, now more than ever, customers look into a business before they actually use their service. And more often than not, the first exposure that they have to a particular business is that company’s website. If you don’t have one, there is difficulty in developing trust with your audience.

Not only that, but your website can also achieve so many things for you, including both b2c and b2b lead generation options. In addition, it can act as a means to present valuable information to your target audience. When your audience believes that they have a reason to visit your website, they will make an appointment. That is huge for any business online that is looking to generate leads and turn those leads into actual sales.

CTA

2) Include an Urgent Call to Action

A call to action is essentially telling the user to use your business’s services. These calls to action are generally things like buttons on the page that say “get a free quote” or telling them to call the phone number that you have listed on either the header or the footer of the page.

Having strong calls to action not only means telling your customers that they need to use your service, but giving them a ton of ways to do so. When you make the process as easy as possible for the customer, you make it more likely that they will click where you want them to click.

If you only have calls to action on every other page or scattered sporadically throughout your website, you make it more difficult for the user to find that call to action, and then they are less likely to click on those calls to action. Make it easy for your customers; they will appreciate it and be more likely to click where you would like them to.

3) Sign up for Google’s Local Service Ads

Back in 2017, Google began running a paid advertising platform. This platform gave home service professionals a way to advertise their business to their geographic locations specifically, allowing them to appear at the top of searches for those specific keywords as well as locations.

These ads have rankings that are determined by things like the business’ reputation and ratings. This means signing up for a Google My Business account and ensuring that all the proper information has been entered to make your business all the more searchable.

This helps to narrow down the competition a bit more and to get in front of the customers that really have an impact on your bottom line. It is one of the most effective ways of online marketing that there is for small businesses today.

4) Add Videos to Your Website

One of the most popular methods of online marketing is to create videos that you feature on your website. This accomplishes a few different things. The first is creating informative, interesting content that grabs the attention of your audience and gives them a reason to click on your website. This is the best way to create leads that will eventually turn into conversions.

The second is because you can optimize your video so that it becomes searchable on YouTube. YouTube’s videos are a great way to garner additional traffic to your website and ensure that you continue to get the traffic that you need to keep your business moving forward efficiently.

Best of all, it is now easier and more affordable than ever to create unique video content. Before, you would have to hire a professional video service to shoot a commercial for your business; now, you can shoot high-quality videos with your smartphone or tablet. That level of ease and convenience is hard to top, and it’s a great way to save your business money while helping to generate the leads that you need to keep your business surviving and thriving.

5) Manage Your Online Reputation

One of the most important aspects of any business is to manage your reputation online and ensure that it is as strong as it possibly can be. Generally speaking, this is in the form of reviews that your business receives online.

Positive reviews are great for your business for a few reasons. The first is that it helps develop a positive reputation for your business in the eyes of your audience. This is imperative for the health of your business and for encouraging customers to continue using your service.

The second is that Google heavily values those ratings. If your business has a lot of ratings, most of them positive, it will positively impact how your business appears in Google searches. Those positive reviews can not only make you more trustworthy in the eyes of your audience, but it can also make you more searchable to those search engines that can drive additional business to you.

Negative reviews aren’t bad, either. They give a more realistic perspective to those who are looking into your business. Not only that, they give you the opportunity to respond positively, showing potential customers that you are willing to work with them in order to achieve satisfaction when they are disappointed in a particular service. This can reflect positively and have a greater impact than the negative review would.

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Posted: | Updated: May 28, 2021 | Categories: Lead Generation

7 Qualities of The Best Painting Company Websites

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Today you are going to learn about the seven qualities of the best painting contractor websites.

If you are in the painting industry, your website design is the key to outshining your competition. A strategically designed and optimized website is the most effective way to get painting leads in 2022. There are several things that you can do to make your website stand out.

What qualities can you implement into your website to make it stand as a cut above the rest? Here are a few things that your painting contractor website should have if you want to succeed in a crowded industry and establish your website.

1) Professional Design

More often than not, your website is the first impression your business leaves on a potential customer. Hiring a professional web designer ensures that your company presents an appealing presentation to new prospects. A good web design company knows how to tailor your website content to the industry and your target audience. 

It might cost you a few more dollars to employ a professional web designer than to build the website yourself, but it will be more than worth it when your site is full of engaging content and looks professional from the initial click. A robust website helps you acquire more of those essential leads that become conversions that fuel a business.

Focus heavily on the design and implementation of your website, and you will have established the foundation of your business and your online presence.

2) Search Engine Optimization

SEO has become popular in recent years, and though its importance has remained as high as ever, what it means to optimize your website correctly has changed substantially. Google has changed how they deploy their search algorithm to find the most relevant websites based on location and keyword.

A professional website design without traffic amounts to wasted dollars and dwindling returns. To maximize your website’s marketing value, you must generate traffic to the site. SEO is the best way to get new visitors to your website without paying for advertising. 

Your SEO refers to how well your website ranks on Google as well as other search engines. To rank highly, you have to use keywords that best pertain to your target audience. Coming up with effective painter SEO management requires a lot of effort, time, and even more trial and error.

Speaking with an internet marketing expert would do wonders for optimizing your website to reach your target audience properly. When you do this effectively, you grow your reach and expand your leads.

Painter On-Page SEO

3) Image Optimization

Image files impact websites in various ways. First and foremost is the visual appeal of high-quality photos, which constantly contribute to the site’s aesthetic appeal. Secondly, as Google continues to develop its algorithm, images are becoming more critical than ever to optimize websites worldwide.

In the home improvement industry, photos can be a massive part of the success or failure of your marketing strategy. Potential clients want to know about your company’s kind of work, and there is no better way to do that than to provide visuals.

Investing in high-quality photographs should be something that your painting company takes seriously. Using a professional photographer can emphasize the quality of your work and illustrate to prospective clients just what you can offer.

When you share stock pictures or low-quality, pixilated, or blurry images, you are not only doing a poor job of illustrating your value to prospective clients; you are giving your website a less-than-professional aesthetic. Pictures can say a thousand words, and your website photographs can honestly speak loudly to prospective clients.

4) Service Pages

Most painting websites list services on their homepage but fail to expound about those services with individual sub-pages. The most successful and highest-ranking painting websites have created individual pages for each of the specific services they offer.

Why do this? It produces relevant and specific content for search engines and clients alike. They supply links to more detailed service pages, which helps to demonstrate expertise and allows visitors to get a better feel for what a quality service entails.

In addition to delivering unique content that will benefit your website in the search rankings, doing this can make your company and website an authority on the business and industry. Your website becomes a must-visit for information about painting and will help drive traffic to your pages. That is the goal of your website because it helps to sell services and products, which ultimately impacts the bottom line of any business. Individual service pages are an absolute must for your business.

5) Calls to Action

One of the essentials to any website, not just a painting company website, is establishing clear calls to action. A call to action (CTA) is what implores your customers to take up your service or products. If a customer is interested in your business, a call-to-action button can be what pushes them to make use of your business finally.

CTAs appear in the form of banners or buttons that urge visitors to take the next step. These things should have CTAs like ‘contact us, ‘find out more, or ‘get an estimate’ – something that guides the person down towards developing into a lead.

Visitors are generally uncertain of what they are looking for unless pressed to do so and having a compelling call to action can give them the push that they need to make a decision. Hopefully, that decision will lead to them using your business for all of their painting needs.

The key is to make sure that your call to action isn’t too pushy or sales-y, lest it turns off potential customers. Walk this line correctly, and you will develop many leads.

Painting Contractor CTA

6) Lead Magnets / Forms

A critical component to lead generation is gathering information about prospects. Generally, appropriate information includes email addresses, phone numbers, and other contact information.

Why is this important? Well, when you have this information, you can reach out to potentially interested customers who might have forgotten about your company. Follow-ups are far more likely to lead to a conversion than an initial contact because customers need the time to research each of the businesses they consider.

When you have a form that asks for customer information, preferably right on the homepage, you can gather that essential information and conduct follow-ups. In these follow-ups, usually emails, you can offer coupons or discounts on service to entice prospective customers into using your business.

Again, these follow-ups are essential to converting leads into sales. Leads are great, but they take extra effort to convert them into those crucial sales. Do your follow-up work with the information you gather from forms, and you will see the difference.

7) Video Content

Video is becoming more critical to make a company website stand apart from competitors. Attention spans are growing shorter, and videos can encompass several pages of information into a short video.

Not only that, adding high-quality videos to your website can aid the optimization of your website. Investing in informative videos of high quality can provide the same kind of authority that typed-out content can have.

Best of all, you can implement unique video strategies to make your website memorable. Things like Q&A or DIY instructions can make your website a destination for those interested in the industry. When you provide unique and informative content to your website, either in type or through videos, your website becomes an authority in the industry and a destination for prospective customers.

Videos can be a cost-effective means to do this as well. Most modern smartphones come with good cameras that record video. They even include apps for editing and transferring your videos to a PC. You can upload videos to YouTube and then embed those YouTube videos directly on your business website.

Painting Company Website Examples

It’s one thing to understand the qualities that make up a great painting contractor website. However, seeing a real-life website example puts things into perspective. Below, Contractor Webmasters will showcase a painting company website example that demonstrates the qualities we’ve reviewed.

Painting Company Website Example
Posted: | Updated: Jan 18, 2022 | Categories: Design