Tag Archives: Lead Generation

6 Tantalizing (Strategies + Tips) To Generate Towing Leads in 2021

Towing Leads Tips Cover

What are Towing Leads?

Towing leads are potential customers who have demonstrated interest in using your tow truck services. Their interest can be made in various forms including phone calls, text messages, email inquiries, and website form fill-outs.

What is Towing Lead Generation?

Tow truck lead generation is the process of attracting those leads so that they contact you for services. Lead generation can take place through a 3rd party platform like a leads broker, or it can be done manually through branded digital marketing efforts.

How Can I Get Free Roadside Assistance Leads?

While there’s really no such thing as “free leads” you can generate exclusive towing leads from your own online assets by using digital marketing techniques. You will still have to pay to host your website but at least you won’t have to pay a 3rd party broker for a shared lead.

Making Sense of Lead Generation for Tow Truck Companies

Small businesses, regardless of their industry or geographical location, have one thing in common: they are all battling for customers. That is why finding the most effective ways to generate business leads is so essential.

Without those leads, you can’t gain the conversions needed to turn those leads into actual dollars for your company. But generating those leads is not as easy as you may have previously thought. Getting in front of your audience is one thing, but attracting their attention is entirely different.

There are more than a few things that you can do to attract the attention of leads in your industry. Not all of those leads will convert, but the ones that do will be directly responsible for the success or failure of your business as a whole.

Follow some of these tactics, and you should be able to develop the necessary leads to keep your business surviving and thriving.

1) Create a Lead Generation Website

There are a few truths when it comes to marketing and lead generation and that is that your website is one of the greatest weapons in your arsenal. Your website is arguably the most important asset that you have because it is a direct representation of your business to uncertain customers.

Now more than ever, customers are taking the extra steps to look into a business before actually using them. And where do you think they are going to go first when they have questions about your business? That’s right, your website.

Your website will set the tone for your audience, telling them everything that they need to know about your business before making the decision on whether to use your business. By using contractor SEO you can show up on organic search results for common keywords that people search for. When they find you and have a positive experience on your site, they are likely to convert into a lead.

Ensuring that your website is not only properly designed by properly functioning can make a massive difference when it comes to attracting leads to your business. The key is to make everything as easy as possible for potential customers.

Put your contact information everywhere you possibly can and make certain that it is as accurate as possible. A quick way to ensure that someone will never visit your website again is to have inconsistent information that makes it more difficult for them to contact you.

A great website will, at the very least, make it difficult for leads to ignoring your business. At the very best, it will result in more conversions for your business, which will translate into dollars towards your bottom line. And at the end of the day, that bottom line is what is most important for any small business.

2) Run Engaging Promotions

One aspect of any small business is that they need to have promotions in order to get their products and services in front of their target audience.  In order to generate those leads that can become actual sales dollars for the business, they need to be able to get those promotions to their target audience.

But the universal fact for small businesses everywhere is that they do not have an unlimited marketing budget to deal with. That means finding the strategies that will provide the most bang for your marketing buck.

Identifying the marketing strategies that will best promote your business while reaching the largest portion of your target audience is the key to being effective on a particular budget. There are plenty of smart towing marketing ideas out there that can fit this need.

Having an informational website, a strong social media presence, or a blog is a good place to start. You can also attend industry events, speaking engagements, participate in pay-per-click advertising, and a number of other ventures.

It is also important to find a strategy that is the most effective. You don’t want to pick a promotional strategy, find out it doesn’t work, and then needlessly stick with it. Be smart, be patient, and be willing to make a change. That’s how you stretch those smaller promotional budgets.

3) Understand Your Target Audience

No matter how great your promotional tactics are, they won’t be nearly as effective if you don’t know who it is you are trying to appeal to. This is what is known as your target audience. Generating leads is very difficult if you don’t know who your target audience is.

It is incredibly difficult to reach an audience that has no interest in your products or services, but if you have a target audience in mind, they are much more likely to be interested in what you have to offer. If at all possible, you should research your audience before launching your business.

If you have already gotten your business off the ground, taking some time out to research your target audience and find the ideal customer to appeal to is something that you absolutely have to do in order to find the greatest amount of success for your business.

One thing that you could do is to create a comprehensive marketing plan in order to not only find out who your target audience is but how to appeal to them in the most effective way possible.

4) Run Email Marketing Campaigns

One of the most tried and true methods of marketing is email newsletters and marketing. Email has become one of the most common methods of communication anywhere and has only gone up since smartphones have become such a prevalent part of everyday society.

Email marketing is a great way to follow up and connect with those prospects who might still be on the fence about using your company. You can follow up with these contacts by perhaps offering them more information about your company or a special discount or deal that might entice them to make the jump.

In any event, having direct access via email is a fantastic way to get directly to your audience.  Even being able to remain in their peripheral consciousness is a great way to keep your brand awareness up and to make certain that those contacts are always right on the cusp of becoming a conversion.

Email marketing is also a great way to create repeat sales. Businesses should always, always follow up with current customers to ensure that they stay current customers. Email marketing can be a fantastic way to foster brand loyalty that businesses everywhere hope to cultivate.

Most email marketing campaigns can be done relatively cheaply, making it one of the most effective methods for generating leads for your towing service. Those coupons or deals are a great way to convert someone who may have only heard of your service but not yet taken the leap into actually using it.

5) Establish a Social Media Presence

There is somewhat of a split in opinion when it comes to social media and its impact on business. The older, more traditional crowd tends to feel that social media is unnecessary. They see it as a platform where people share unwanted opinions and not very good ones at that.

Regardless of those feelings, there is one thing that is hard to argue with and that is the impact that social media has on marketing. The simple fact of the matter is that social media can have a tremendous impact and reach your target audience, creating an effective tool for your business.

Social media allows you to drive unique traffic to your website by offering clickable links with each of your posts. Using the right hashtags on these platforms can drive organic traffic to your website and create more potential leads.

Even better, social media allows instant access to your audience. This means that, should there be any issues or a particularly dissatisfied customer, you can address those concerns in short order. And when you can do this, those leads will see your ability to handle that negativity and turn it into a positive thing.

6) Optimize Your Google My Business Listing

When someone needs immediate roadside assistance they’re going to perform a  search on their mobile device. The results that come up are known as the Local 3 Pack and are based on the proximity of your business to the searcher, along with the relevance and prominence of your listing.

Establishing proximity, relevance, and prominence on your listing is known as GMB optimization and it is something you should spend your time focusing on. With so many clicks going directly to a Map Pack result, it could be one of your most potent ways of generating exclusive towing leads.

The first step is making sure your business listing is claimed on Google My Business so that you can ensure NAP accuracy and link it to your lead generation website. You should also add photos, Google posts, and Q & A’s to engage with your future customers.

You can even create buttons that say “Book Now” and get direct leads through your GMB app. With so much emphasis on local SEO in 2021, it is critical that you take your GMB listing seriously, especially if you want to dominate the lead generation process within your primary service area.

Tow Truck Google Map Pack

Posted: | Updated: May 28, 2021 | Categories: Lead Generation

Facebook Lead Ads for Contractors: 2021 Guide

Facebook Lead Ads for Contractors

This is a Guide to Facebook Lead Ads for Contractors. It is updated for 2021.

It applies to a variety of industries including:

  • Facebook Ads for Home Builders
  • Facebook Ads for HVAC
  • Facebook Ads for Painters
  • Facebook Ads for Roofers

Introduction to Lead Ads Guide

As a contractor, quality leads are the lifeblood of your business. Those leads eventually get converted into actual, paying customers that keep the doors open. So, how do you most effectively generate those all-important leads?

Facebook is one of the keys to successfully doing this. Facebook advertising, especially for businesses like contractors, makes sense. After all, you are looking for a stream of steady leads that are both highly targeted and looking for a service just like yours.

There are a few issues that generally keep contractors from investing in Facebook lead ads as a means of marketing. Maybe you have run ads in the past before to no great success. Maybe you have even talked about doing it before, but you don’t have the time to manage everything, create ad copy, and track those results.

Step 1: Create an Effective Call-to-Action (CTA)

Having informative Facebook content for contractors is fine and well (and a huge aspect of a Contractor SEO strategy), but without a good call to action, you can’t tell your customers where to go to complete the action. That is why those call-to-action buttons are so imperative.

CTAs for Facebook lead ads appear on the bottom right with phrases like Sign Up or Learn More. Or you can have a CTA like Download or Get Offer if you are offering a PDF or discount in exchange for their lead form submission.

Having an effective call to action not only draws customers in to make the leap towards hiring you but makes it as easy as possible to do so. And, perhaps above all else, customers value convenience. Having an effective call-to-action button means a level of convenience for the customer.

Facebook CTA Drop Down

Step 2: Create a Value Proposition

It goes without saying that people love free stuff. A free quote is fine and well, but it is unlikely to generate a ton of leads or be very compelling. People are far more likely not only to respond but engage with ads that offer a specific discount or service.

You don’t have to go crazy here; maybe $10 for every $100 a customer spends. Or perhaps 10% off for first-time customers. Things like that can go a long way towards getting someone who is on the fence to take the plunge and use your business.

Having Facebook lead ads that promote your business and give the customer an incentive to click over to your website is exactly the point of Facebook ads. Too many businesses don’t make effective use of these practices and are essentially throwing money away.

Using the right offers can make your Facebook ads one of the most effective marketing tools in your arsenal.

Facebook Ad for HVAC Value Proposition

Step 3: Create Your Custom Form

Most businesses that depend on leads will have forms front and center on their website. This makes it easy for potential customers to fill in their information. Then, in the follow-up process, you can turn those leads into actual paying customers.

With lead ads for contractors, Facebook has its own customizable lead forms. You should generally ask your audience for three pieces of information: name, email, and phone number. Those are the three most important pieces of information that you can get from a lead. Learn more about Facebook Lead Ads, straight from the source themselves.

Try to avoid any open-ended fields, things like “interested in” sections that require the user to type out what it is they want. This is an extra effort and many customers will just avoid it because there are other, more convenient options to be had.

Contractor Facebook Lead Ad Form

Step 4: Target Custom Demographics

Ads are great, aren’t they? They deliver the message of what your company offers and puts your message right in front of your audience. But the problem is that, if ads are unfocused, they could be going out to an audience that has absolutely no interest in using that service.

This strategy ensures that your ads are reaching the proper audience. An ad that is properly targeted would have targeting options that include things like homeownership status, location, length of time in the home, and income.

This helps to make certain that your ads are seen by an audience that has a need for those services. This gives you the most bang for your buck when it comes to advertising dollars and helps to generate those essential leads.

Lead Ads Demographic Targeting

Step 5: Follow Up on Leads

The thing about leads is they are just that: they lead to business. For customers who fill out those Facebook forms, the key is to follow up with them, typically during normal business hours on the same day.

This way, their inquiry is fresh on their mind, and they won’t forget why they filled out their info and what they were inquiring about. Besides, you have to follow up on that lead eventually. Why let it wait when you can jump on the fresh opportunity?

Even if the customer does not take immediate action, don’t feel discouraged. Leads can take several inquiries before they make a final decision. If they are indecisive after that initial follow-up, give it some time and then follow up again.

Perhaps the customer will have different needs or circumstances will have changed, and they will be more receptive to using your business. Persistence and consistency are the keys to following up on leads and eventually turning those leads into the dollars that your company needs to survive and continue operation.

Download Facebook Leads for Follow Up

Guide Conclusion

These are just a few ways that Facebook ads can help take your business to the next level. Best of all, Facebook lead ads are a fairly inexpensive way of marketing that allows you to reach your target audience without having to break the bank to do so.

Make certain that you follow proper procedures, and you should begin to see a stream of leads inquiring in your business. From there, it’s up to you to convert those into paying customers who will help grow your company.

5 Ways a House Painting Company Can Generate Leads Online

House Painting Company Leads Blog Banner

For painting companies, it is all about generating painting leads so that you can find the next set of customers for your business. It is finding those leads that can be part of the trouble, however, as it is a very niche industry and you have to know the best ways to reach your target audience.

Thankfully, there are a number of different ways that house painting companies can reach their target audience and develop the leads that are the lifeblood of their business.

1) Develop a Business Website

There are some out there that feel as though you do not need a website to have a successful business. And while that certainly can be true, it is more likely that you will find success if you have your own painting website than if you do not.

This is because, now more than ever, customers look into a business before they actually use their service. And more often than not, the first exposure that they have to a particular business is that company’s website. If you don’t have one, there is difficulty in developing trust with your audience.

Not only that, but your website can also achieve so many things for you, including both b2c and b2b lead generation options. In addition, it can act as a means to present valuable information to your target audience. When your audience believes that they have a reason to visit your website, they will make an appointment. That is huge for any business online that is looking to generate leads and turn those leads into actual sales.

CTA

2) Include an Urgent Call to Action

A call to action is essentially telling the user to use your business’s services. These calls to action are generally things like buttons on the page that say “get a free quote” or telling them to call the phone number that you have listed on either the header or the footer of the page.

Having strong calls to action not only means telling your customers that they need to use your service, but giving them a ton of ways to do so. When you make the process as easy as possible for the customer, you make it more likely that they will click where you want them to click.

If you only have calls to action on every other page or scattered sporadically throughout your website, you make it more difficult for the user to find that call to action, and then they are less likely to click on those calls to action. Make it easy for your customers; they will appreciate it and be more likely to click where you would like them to.

3) Sign up for Google’s Local Service Ads

Back in 2017, Google began running a paid advertising platform. This platform gave home service professionals a way to advertise their business to their geographic locations specifically, allowing them to appear at the top of searches for those specific keywords as well as locations.

These ads have rankings that are determined by things like the business’ reputation and ratings. This means signing up for a Google My Business account and ensuring that all the proper information has been entered to make your business all the more searchable.

This helps to narrow down the competition a bit more and to get in front of the customers that really have an impact on your bottom line. It is one of the most effective ways of online marketing that there is for small businesses today.

4) Add Videos to Your Website

One of the most popular methods of online marketing is to create videos that you feature on your website. This accomplishes a few different things. The first is creating informative, interesting content that grabs the attention of your audience and gives them a reason to click on your website. This is the best way to create leads that will eventually turn into conversions.

The second is because you can optimize your video so that it becomes searchable on YouTube. YouTube’s videos are a great way to garner additional traffic to your website and ensure that you continue to get the traffic that you need to keep your business moving forward efficiently.

Best of all, it is now easier and more affordable than ever to create unique video content. Before, you would have to hire a professional video service to shoot a commercial for your business; now, you can shoot high-quality videos with your smartphone or tablet. That level of ease and convenience is hard to top, and it’s a great way to save your business money while helping to generate the leads that you need to keep your business surviving and thriving.

5) Manage Your Online Reputation

One of the most important aspects of any business is to manage your reputation online and ensure that it is as strong as it possibly can be. Generally speaking, this is in the form of reviews that your business receives online.

Positive reviews are great for your business for a few reasons. The first is that it helps develop a positive reputation for your business in the eyes of your audience. This is imperative for the health of your business and for encouraging customers to continue using your service.

The second is that Google heavily values those ratings. If your business has a lot of ratings, most of them positive, it will positively impact how your business appears in Google searches. Those positive reviews can not only make you more trustworthy in the eyes of your audience, but it can also make you more searchable to those search engines that can drive additional business to you.

Negative reviews aren’t bad, either. They give a more realistic perspective to those who are looking into your business. Not only that, they give you the opportunity to respond positively, showing potential customers that you are willing to work with them in order to achieve satisfaction when they are disappointed in a particular service. This can reflect positively and have a greater impact than the negative review would.

Get Started With Contractor Webmasters

Posted: | Updated: May 28, 2021 | Categories: Lead Generation

Why Contractors Must Diversify Marketing Channels

Think of your web presence as a multi-dimensional business asset. Google values businesses that attend to every aspect of their digital footprint in favor of those who narrow their focus on a singular task or concept. Contractors will sometimes inquire as to why they lost their Maps placement on Google, after having been ranking in the Map Pack for so many years. The most likely culprit of this precipitous drop is a lack of marketing channel diversity. It’s one of the reasons we discourage clients from investing in standalone services such as website design, pay per click, or even lead generation. The most profitable contracting businesses have their hands on all of these things, and allocate resources to account for each. Every contractor reading this should diversify their marketing channels. If you are looking for web design only, you will be disappointed with the results. Everything online works together, and a lack of cohesion between design, optimization, Google maps, and other entities, makes for a porous online presence and one that will more than likely fail to produce desirable results.

A healthy web presence has traffic from multiple channels but it’s not only because everything works in concert, it’s also to protect contractors from a sudden shift in a particular channel’s value and production level. For example, PPC was once an inexpensive item for advertisers, but as the fees began to increase, the affordability worsened, and contractors were unable to sustain their ROI. If PPC was their only marketing channel, it became a massive blow to their institution. Perhaps even forcing them into bankruptcy. Another example of this is a contractor paying for a lead generation service who then sells its rights to another company, who subsequently crates a spike in lead prices. If this was the basis of your contracting business, you’ve lost everything overnight. Meanwhile, competitors who had diversified with SEO, Google Maps, and Social Media advertising came out clean as a whistle, and in some cases, directly benefit from your lack of foresight. If this sounds familiar, there’s a way to start a new marketing campaign that will prevent it from ever happening again. Contractors should diversify with:

Search Engine Optimization (SEO)

SEO will be the foundation of your contracting businesses’ web presence. In contrast to many of the other items on this list, SEO is seldom considered a standalone service. This is particularly true when it’s coming from a reputable company. Still, business owners often view SEO as a waste of money, and prefer to focus on quick-money-grab’s like PPC. We noted in the introduction why attaching your entire business to a single item like pay per click is a poor idea. But with a strong foundation of search engine optimization, PPC, and other items like it, can become much more productive while not accounting for too great a percentage of your traffic.

Pay Per Click (PPC)

We discourage pay per click as a standalone item, but when used in concert with other techniques, we encourage it. In diversifying your marketing channels, PPC from Google Ads can be a valuable one. With parameters allowing advertisers to set constraints on budget, targeting, and things of that nature, a properly managed PPC campaign can yield a substantial ROI. The difference is that it is not the only source of traffic, and in fact, should not be. The Ad platform once known as AdWords can’t be the only source of traffic, but it can be a source.

Google Maps & My Business Optimization

Local SEO is a big deal, but did you know that Google Maps & Google My Business are the foundation of geographical SEO? To diversify marketing channels, having a well-optimized GMB profile and a verified Maps listing are non-negotiables. We strongly discourage the use of any single method for traffic generation, but if you were absolutely forced to choose one, it would be Google My Business / Maps optimization. With that said, it works even better when combined with other forms of marketing, particularly a strong foundation of organic SEO with a well-designed custom website for your contracting services, whether it be roofing, HVAC, etc.

Lead Generation

Some marketing platforms empower contractors to pay only for leads. Often times these services provide shared leads, which forces businesses to fight against one another for the same customer lead. Since these leads are being funneled through channels that are not owned by the exclusive brand, there exists a lack a necessary control over them. Leads are obviously imperative to contractors. Without them, none of the rest matters. But it’s important to understand that the rest is there to ensure that exclusive leads are in fact generated. SEO, PPC, Google Maps, and Social Media can all generate leads with sufficient strategic input.

Social Media

Have you ever had an Ad agency attempt to sell you on a Facebook Ads package that involved no other form of marketing? If so, run for the hills. While Facebook and other social platforms like Instagram, YouTube, LinkedIn, & Twitter, all hold value, both through organic marketing and especially paid advertising, they cannot reach their fullest potential as a singular entity. Instead, social outreach should be an extension of a rock solid foundation that is rooted in the highest quality SEO and is supplemented with PPC, Google Maps, Lead Generation, and other marketing ventures. For organic social conversions, consider integrating YouTube videos within your website HTML, and vice versa with blog posts on your social feeds.

Why You Must Diversify Your Marketing Channels

Digital Synergy & Its Influence

Google favors brands no doubt. But what does Google consider a brand, especially in the realm of local contractors? For one, a company or individual who established a presence on a myriad of marketing platforms are more likely to be considered brandable from Google’s perspective. None only is brand diversity appealing to consumers and helps them recall your logo, but the inbound linking power of multiple incoming domains URLs is a strong signal to search engine crawlers. One thing is for certain, at least some of your competitors have more diverse marketing campaigns than you at the start of 2019. This can be the year you close the gap and root yourself in a strong and sustainable online presence. Contractor Webmasters can help you get there.

Posted: | Updated: Jan 2, 2019 | Categories: Episode