Tag Archives: contractor leads

5 Tips to Create High-Performing Window Treatment Facebook Ads

Window Treatment Facebook Ads Cover

Window treatment is a wide-open market, especially if you can master window treatment SEO and generate high-quality window treatment leads. But to really set yourself apart in the digital marketing space, you should consider investing in Facebook Advertising. After all, Facebook Ads are one of the hottest and most profit-friendly verticals for small business marketing in 2021.

What’s The Deal With Facebook Ads?

Facebook isn’t just a place to keep up with friends and family over a great distance or share the latest political meme that has been dancing in your head all day. For window treatment companies (and many other businesses), it is a place to generate the kind of leads that can make a world of difference for your business.

But window treatment Facebook ads are not as simple as they sound. If they were, any window treatment company out there would be able to use them with no issues and a guide like this wouldn’t exist.

So, how can you create window treatment Facebook ads that benefit your business the most? Here are five helpful tips that will help you create the best window treatment Facebook ads your business has ever used.

Keep in mind that these are suggestions and reaching your target audience is rarely ever purely scientific. Feel free to try a few tweaks on these suggestions that you may find to be a better fit. Let’s get into it.

1) Keep It Simple With Window Treatment Facebook Ads

In order to create a successful window treatment Facebook ad, the key is to be as clear and concise as you can. There are too many ads out there that are far too jumbled in nature and make it unclear what the company can actually offer.

And when it comes to reaching your target audience, you want to be as clear and obvious as you can. Leave no question in the mind of your audience exactly what your window treatment Facebook ads are about.

Getting to the message and getting that message out to the audience is the most consistent way to deliver the kind of ads that not only reach your target audience but result in those all-important conversions that actually make an impact on your bottom line.

2) Make Use of Video

Video is a growing form of advertising for plenty of reasons. It is a way to create unique, informative content that grabs the attention of the user and draws it into the message. And let’s face facts: not everyone likes reading, even if it’s just a few lines.

With a video, you can get as creative as you choose when creating your window treatment Facebook ads. Perhaps you introduce a character or a mascot to truly grab the attention of the customer, making them think of your business when they need window treatments.

Like any quality ad, it needs to show people enjoying their home and window treatments to drive home the message. Being able to see others using the product makes window treatment Facebook ads all the more effective.

Not only that, it needs a call to action. No matter what format you are presenting your message, that call to action can be the missing link between a conversion and another missed opportunity. Make sure your call to action is strong and clear to the audience.

3) Incorporate Branded Images

When creating window treatment Facebook ads, using images can be one of the most vital tools that you have. After all, you can describe any scene or piece of work in the greatest of detail, but that does not mean that the reader will be able to see it as it is.

With high-quality images, there is no guesswork. Remember though, the images have to be high quality. Anything grainy or distorted is likely to confuse your audience and make them go elsewhere. Not only that, the quality of your images can make a difference in your SEO ranking as well.

Don’t skimp on images when creating your window treatment Facebook ads. In addition to causing damage to your SEO score, they just look cheap and second-rate. You always want to display a level of professionalism in all avenues of your business, from top to bottom.

4) Focus on Local Targeting

One of the most important aspects of creating effective window treatment Facebook ads is to ensure that you are targeting the proper local keywords. Hitting broader keywords is fine, but to have the greatest impact, you need to be able to reach the audience in your given service area.

For too long, hitting proper keywords couldn’t be refined and companies from all across the country had to compete with one another. Now, thanks to local SEO, making those window treatment Facebook ads can target your zip code or the several that may be in your service area.

Displaying your brand to your service area helps that area understand what you are about and what services you can offer. Local SEO is a vital factor in any area-specific business and helps to target the local keywords that not only produce leads but generate conversions that lead to actual revenue.

5) Showcase Testimonials and Reviews

Without a doubt, one of the best methods for creating window treatment Facebook ads is to feature positive reviews and quotes from happy customers. The reputation of a business means more than just about any form of marketing and can make a difference for a small company.

Think about it: nowadays, everyone is looking to vet the company that they are planning on giving their hard-earned money to. When creating window treatment Facebook ads, showcasing those positive reviews can provide a level of trust between your business and potential customer.

That trust is everything. If a potential customer feels as though they cannot trust your business, they won’t go with you. It’s just that simple. Building that brand trust is imperative for businesses of all sizes and for this reason, reviews and testimonials are essential.

Who more trustworthy a source than someone who has used your business before? This will instill a level of trust in your target audience, provided that your reviews are predominantly positive. Heck, even if there is a negative, that can be a good thing.

A negative here and there not only makes your company seem real, it provides an opportunity for a resolution that shows your customer base that you will go above and beyond.

Facebook Lead Ads for Contractors: 2021 Guide

Facebook Lead Ads for Contractors

This is a Guide to Facebook Lead Ads for Contractors. It is updated for 2021.

It applies to a variety of industries including:

  • Facebook Ads for Home Builders
  • Facebook Ads for HVAC
  • Facebook Ads for Painters
  • Facebook Ads for Roofers

Introduction to Lead Ads Guide

As a contractor, quality leads are the lifeblood of your business. Those leads eventually get converted into actual, paying customers that keep the doors open. So, how do you most effectively generate those all-important leads?

Facebook is one of the keys to successfully doing this. Facebook advertising, especially for businesses like contractors, makes sense. After all, you are looking for a stream of steady leads that are both highly targeted and looking for a service just like yours.

There are a few issues that generally keep contractors from investing in Facebook lead ads as a means of marketing. Maybe you have run ads in the past before to no great success. Maybe you have even talked about doing it before, but you don’t have the time to manage everything, create ad copy, and track those results.

Step 1: Create an Effective Call-to-Action (CTA)

Having informative Facebook content for contractors is fine and well (and a huge aspect of a Contractor SEO strategy), but without a good call to action, you can’t tell your customers where to go to complete the action. That is why those call-to-action buttons are so imperative.

CTAs for Facebook lead ads appear on the bottom right with phrases like Sign Up or Learn More. Or you can have a CTA like Download or Get Offer if you are offering a PDF or discount in exchange for their lead form submission.

Having an effective call to action not only draws customers in to make the leap towards hiring you but makes it as easy as possible to do so. And, perhaps above all else, customers value convenience. Having an effective call-to-action button means a level of convenience for the customer.

Facebook CTA Drop Down

Step 2: Create a Value Proposition

It goes without saying that people love free stuff. A free quote is fine and well, but it is unlikely to generate a ton of leads or be very compelling. People are far more likely not only to respond but engage with ads that offer a specific discount or service.

You don’t have to go crazy here; maybe $10 for every $100 a customer spends. Or perhaps 10% off for first-time customers. Things like that can go a long way towards getting someone who is on the fence to take the plunge and use your business.

Having Facebook lead ads that promote your business and give the customer an incentive to click over to your website is exactly the point of Facebook ads. Too many businesses don’t make effective use of these practices and are essentially throwing money away.

Using the right offers can make your Facebook ads one of the most effective marketing tools in your arsenal.

Facebook Ad for HVAC Value Proposition

Step 3: Create Your Custom Form

Most businesses that depend on leads will have forms front and center on their website. This makes it easy for potential customers to fill in their information. Then, in the follow-up process, you can turn those leads into actual paying customers.

With lead ads for contractors, Facebook has its own customizable lead forms. You should generally ask your audience for three pieces of information: name, email, and phone number. Those are the three most important pieces of information that you can get from a lead. Learn more about Facebook Lead Ads, straight from the source themselves.

Try to avoid any open-ended fields, things like “interested in” sections that require the user to type out what it is they want. This is an extra effort and many customers will just avoid it because there are other, more convenient options to be had.

Contractor Facebook Lead Ad Form

Step 4: Target Custom Demographics

Ads are great, aren’t they? They deliver the message of what your company offers and puts your message right in front of your audience. But the problem is that, if ads are unfocused, they could be going out to an audience that has absolutely no interest in using that service.

This strategy ensures that your ads are reaching the proper audience. An ad that is properly targeted would have targeting options that include things like homeownership status, location, length of time in the home, and income.

This helps to make certain that your ads are seen by an audience that has a need for those services. This gives you the most bang for your buck when it comes to advertising dollars and helps to generate those essential leads.

Lead Ads Demographic Targeting

Step 5: Follow Up on Leads

The thing about leads is they are just that: they lead to business. For customers who fill out those Facebook forms, the key is to follow up with them, typically during normal business hours on the same day.

This way, their inquiry is fresh on their mind, and they won’t forget why they filled out their info and what they were inquiring about. Besides, you have to follow up on that lead eventually. Why let it wait when you can jump on the fresh opportunity?

Even if the customer does not take immediate action, don’t feel discouraged. Leads can take several inquiries before they make a final decision. If they are indecisive after that initial follow-up, give it some time and then follow up again.

Perhaps the customer will have different needs or circumstances will have changed, and they will be more receptive to using your business. Persistence and consistency are the keys to following up on leads and eventually turning those leads into the dollars that your company needs to survive and continue operation.

Download Facebook Leads for Follow Up

Guide Conclusion

These are just a few ways that Facebook ads can help take your business to the next level. Best of all, Facebook lead ads are a fairly inexpensive way of marketing that allows you to reach your target audience without having to break the bank to do so.

Make certain that you follow proper procedures, and you should begin to see a stream of leads inquiring in your business. From there, it’s up to you to convert those into paying customers who will help grow your company.

9 Outstanding Marketing Tools for Contractors

Contractor Marketing Tools Blog Banner

Regardless of how successful your contractor business is, having the right marketing tools available to you can mean the difference between continued success and a struggle to maintain. Relying on referrals from prior customers is fine and well, but you need to build your brand and reputation constantly.

Not only that, the contractor business is one of the most crowded industries that there is. To stand out from the competition, your business needs to be able to differentiate itself with brand recognition through those aforementioned reviews but strong marketing as well.

Before you do anything, it is imperative that you organize your marketing plan. Your business needs to have a plan of action for how your marketing dollars are spent so that the money allotted for that marketing budget does not go to waste and is used as effectively as possible.

Here are just a few of the many marketing tools that your contractor company needs to be utilizing to ensure that your business not only continues to survive but to thrive as well.

Create branding for your business

One of the most essential aspects of not only bringing back return customers but developing new leads is to ensure that your business has brand recognition. This means getting your audience to recognize your business as an authority in the industry and the direction they should look to when it comes to their contractor needs.

When you advertise your brand, there are a number of different things that you should be implementing. Things like business cards or paper products might seem outdated, but getting your logo into the hands of your audience can still have a high impact when it comes to lead development.

For your brand to take effect, it has to be plastered all over everything. Your logo and company name need to be visible in any piece of marketing that you implement so that your audience develops that all-important brand recognition that so many companies crave.

Your company website

It cannot be understated just how important your website is to growing and developing your business. Your company website is likely to be the first impression that a customer gets from your business; this is why it is so important to have an informative and easy-to-navigate website.

Customers have far less patience when it comes to slow load times on websites and if you can’t provide them with informative content, they will simply go somewhere else for it. Make your website destination viewing for your target audience.

Driving traffic to your website is not only a great way to increase the number of eyeballs that see your company, but it is a great way to build those leads and convert them into sales that have a real impact on your bottom line. With your website optimized, you have a major marketing asset in your company’s corner.

Company listings

One of the most important aspects of a company and its reputation is the feedback that comes from prior customers. More than ever, potential customers are looking to online reviews to find out about a company before using its products or services.

That is where these listings become so important. When you register for industry review sites like Angie’s List and Yelp, you not only get your content in front of a sizeable audience, you get vetted by those who have used your services and products.

The more reviews on the most possible websites that you have only strengthened your reputation in the eyes of prior customers and make you appear more trustworthy in the eyes of potential new customers. As you will notice, building trust is one of the most important aspects of marketing and these listings will help to build that trust in your business.

Reviews

This goes somewhat hand-in-hand with the previous tip, but it cannot be emphasized enough just how important reviews are to the life of your business. They help to establish credibility and trustworthiness in your brand, making you appear to be one of the preferred options for the services and products that you provide.

But what you may not have realized is that reviews impact how easily you are noticed by Google. Optimizing your website is one thing, but ensuring that you have a ton of positive reviews makes your website stand out among specific keywords for your location. The better the reviews, the better your ranking score is for search engines like Google and Bing.

When you are more easily recognizable to search engines, you stand a much better chance of being seen by customers who are performing internet searches that are relevant to your business and your location.

Social Media

The impact that social media has on digital marketing cannot be overstated. Simply put they reach massive audiences on a daily basis (in the instance of Facebook, they literally reach billions of users each day). Being able to market to that large of an audience can have drastic results.

When used correctly, social media can help drive traffic to your website. This is a great way to collect data that can be used for developing leads, and it can also be an effective tool for converting some of those leads into sales that have a real effect on your bottom line.

The key to social media is to create informative content and to interact with your target audience. Twitter especially can be used to drive traffic to your website through shared links and customer interaction. Don’t ignore this method; it could have a substantial impact on your business.

Trade Shows

This is a bit more of a niche way of marketing, but the fact of the matter is that you are marketing to a niche audience. You can’t possibly hope to appeal to everyone; with trade shows, you can appeal to your specific audience in your specific industry.

Think about hosting a booth at one of these events. This is an opportunity to create effective and quality leads that are precisely in your target demographic. When you have a great trade show presence, you can also aid your brand visibility. This is a win-win situation for your business.

Email marketing

Email marketing is one of the oldest methods of digital marketing but it is also one of the most effective as well. This is because you are essentially putting your business right in front of your audience each time they open their email.

A tried and true method of email marketing is to send out coupons or deals to potential customers. The idea here is to entice them into using your business above other competitors. Email marketing is also a great way to follow up with leads that may not have made a decision yet.

Think about it: you can gather information for leads and then follow up with that lead after a few weeks. Those follow-ups are often the most successful methods of turning leads into sales. Email marketing is also relatively affordable and easy to manage, making it a must-have for your contractor business.

Direct mail

This is basically the same thing as an email marketing campaign except that this is the method of physically putting the paper into the hands of your audience. There have actually been studies that have shown that direct mail has a higher conversion rate than email marketing.

This is for a couple of reasons. The first is that emails can go ignored. Thanks to spam folders, your marketing emails could go completely unnoticed by your target audience. With direct mail, even if the customer wants to throw away the offer, they have to physically handle it. This increases the odds that they actually look at your piece of marketing mail.

Being able to get your brand, specials, coupons, and any other message directly into the hands of the customer is an invaluable form of marketing. You will see over time that direct mail campaigns can have a hugely positive effect on the way that your business not only attracts contractor leads but continues to convert those leads into sales down the line.

SEO (search engine optimization)

Contractor SEO might be a term that you have heard before but don’t know much about. When you optimize your website in a variety of different ways, you make it easier for search engines to find your website for specific keywords and location-based searches.

You can achieve optimization in a number of different ways. Providing quality content is the easiest way to get Google to recognize your website as an authority within the industry. You can also make your website more easily searchable by applying the right tags and categories, image descriptions, and meta descriptions. All of these factors make it easier for those search engines like Google to find your website and present them for relevant searches.

These are just a few of the marketing methods that your contractor company should be implementing to help grow the number of leads that you develop and, eventually, convert those leads into the sales that you need.

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