As a tree trimming contractor, you’ve surely heard of Facebook, Twitter, and other social media platforms. But how can networks like these help your business in a tangible way? When you understand the correlation between social media presence and exclusive leads, you will have your answer. Contractor Webmasters offers pay per lead social media marketing for tree trimming companies. Our social media services consist of:
- Content Sharing: We share monthly blog posts, among other things, on your social profiles
- Customer Interaction: We respond to customer inquiries via social media
- Profile Creation/Optimization: We create and optimize Facebook, Twitter, and LinkedIn profiles
- Social Advertising: We advertise on social networks when necessary
A good way to think of social media is as the new word of mouth. 20-30 years ago, word of mouth meant that doing a good job on your tree trimming services lead your client to tell their neighbor, who then might tell their cousin, who then might tell their co-worker, and so on. With social media, that process exists in digital format, which makes the rate at which information travels considerably faster. Call 800-775-1250 for social media marketing for tree trimming companies.
How Social Media Helps Generate Exclusive Leads
To see the correlation between social media activity and exclusive leads, you must take a look at Moz’s 2017 local ranking factors. One of the factors listed is social signals. These signals that are perceived through social media activity contribute to your website ranking higher on search results. Since most leads will be coming as a result of organic search, social activity is a critical aspect of that. Social media activity that contributes to signals include:
- Followers: Users who follow your Twitter or Facebook page, or connections on LinkedIn
- Likes: Users who like a post or piece of content shared on Facebook, Twitter, or LinkedIn
- Mentions: Users who mention your profile on social networks using the @ feature
- Shares: Users who share content from your website or blog on their own social profile
Internet marketing is an expansive process that takes place throughout all corners of the internet. Any marketing company selling you on the obsolete idea that keywords are the only factor in search engine results is either uninformed or manipulative. In 2017, with Google’s more comprehensive criteria for ranking websites, multiple factors are now considered. Social media is one of them, and considering its increasing popularity, one worth investing in long-term.
Why Social Branding Matters for Tree Trimmers
Some marketers might tell you it is enough to sign up for Twitter and Facebook, upload a logo, and be done with it. This couldn’t be further from the truth. To take full advantage of social media marketing, you must completely brand your profiles. This includes high quality company logos, header images, and full biographies and contact information. Facebook Business Pages and LinkedIn Company Pages offer extensive information about each company. You should take full advantage of this and make your brand standout from others.
Each place your company appears on the internet is a representation of your brand, whether you like it or not. If users who visit your Twitter page see a poorly designed logo, no contact information, and little to no activity, you are being presented as unprofessional to that potential client. When they contrast your profile with one more complete and professional looking, you have ultimately lost a sale over something as simple as optimizing your Twitter profile. We understand that as a tree trimming contractor you don’t really have the time to focus on social networking. That’s why you should call Contractor Webmasters at 800-775-1250 for tree trimmer social media marketing services.