Social media marketing is misunderstood in the world of HVAC contractors. Many will argue that the use of Facebook, Twitter and others are ineffective for lead generation. While it’s true that very few HVAC leads come directly through social media platforms, the influence of social signals on local search rankings, in particular, make Facebook, Twitter, and LinkedIn viable assets for HVAC contractors. Contractor Webmasters includes the following networks in our social media management services:
The quandary for HVAC companies is that investing in social media marketing is risky. Why? Because, as we previously mentioned, HVAC leads generally don’t come directly from social networks. Businesses are relying on the effectiveness of the entire marketing campaign without being ensured exclusive leads. We have the solution. Contractor Webmasters is a pay per lead service, meaning our social media marketing requires no upfront payment. Establish the valuable social signals your company needs, and pay only when their potential is realized through lead generation. Call 800-775-1250 for pay per lead social media marketing.
What are Social Media Marketing Signals?
Any form of social media Interactivity between an internet user and a specific brand or business sends a signal to search engines like Google, Yahoo, and Bing. These signals consist of things such as: shares, views, likes, re-tweets, comments, and more. The reason social signals are so important to HVAC companies is because they are the aspect of social media that will ultimately influence sales leads. Contractor Webmasters creates social signals for your company by:
- Engaging Users: Making posts, running promotions, creating events, etc.
- Optimizing Profiles: Much like business listings, social profiles must be complete and accurate
- Presenting Social Widgets: Embedding widgets on website footers which drives social traffic
- Sharing Content: Posting company blogs and images on Facebook, Twitter, and LinkedIn
Our pay per lead model eliminates the risk of a traditional social media management agreement between a marketing firm and an HVAC contractor. Since you pay only for exclusive leads, you don’t have to worry about any wasted expenditure on channels that don’t produce them. In addition to social media, our other marketing services like SEO, website design, and content writing, all work in conjunction to create opportunities for customer acquisition.
The Value of Social Media Images
According to HubSpot’s social media statistics, Facebook posts that include images create 2.3x more engagement than those without it. That is a notable increase and reason enough to include photos with many of your social shares. Contractor Webmasters helps clients spread their best company photos throughout many different internet channels. Social engagement produces social signals which influence search rankings.
If you are tired of losing money each month on social marketing that fails to yield exclusive leads, the time is now to change your investment strategy. Why pay a service a monthly fee, when you can pay only for exclusive leads, the very thing that your business success depends upon! We are happy to discuss your individual business needs and how pay per lead social media marketing can change the direction of your HVAC company. Call 800-775-1250 today!