Do Contractors Need Facebook Marketing?
Yes. Facebook is the #1 social media platform in the world. Not only should contractors have a page, but every local or national business should have one. In 2017, social media is a community activity that we all can share; businesses and individuals alike. To ingrain your business within a local community, you should start with the most popular social network. The platform offers the following advantages for contractors:
- Increased Visibility: Though a social media platform by definition, it also serves as an additional NAP citation source, in the same realm of Google My Business
- Customer Exposure: The popular network is an easily accessible place where you can count on all of your customers being
- Free Promotion: Though paid advertising options exist, contractors can market themselves organically without paying a dime
- Virtual Communication: Release photos, plan events, and make important announcements, in a place where everyone can see it
Moving from 2017, to 2018, social media is only going to expand its role in contractor marketing. Facebook will be at the forefront of this continuation of dominance. In fact, it already has over 2 billion active monthly users. That is an astonishing number when we consider how different marketing was, just a decade ago. Call 800-775-1250 for Facebook Marketing services.
Developing a Facebook Marketing Strategy
Once a contractor concedes that social media is, in fact, a worthwhile marketing venture, developing a strategy is the next step. At Contractor Webmasters, we develop this strategy for you. Our goal is to generate leads for your company. That’s why our social media services, are free of charge. You only pay when leads are generated. No leads means no payment. Our Facebook marketing strategy consists of these steps:
- 1. Create a Business Page
- 2. Develop Fans / Followers
- 3. Share Engaging Content
- 4. Measure Performance
Some marketing firms might require a one-time fee to setup a FB business page. Not us. We believe that the social media requires repeated and consistent efforts to be effective. That effectiveness can only truly be monetized through leads. While most leads will not come directly through Facebook, a presence on the popular network contributes to lead generation from other channels.
Measuring Success on Facebook
When you sign up with Contractor Webmasters, you don’t have to worry about how well your marketing campaign is working, since you will only have to make a payment, when a tangible lead is generated. With that said, it is still important on our end to measure success, so we can continue to improve your social media presence and optimize conversion rates. Luckily for us, Facebook makes it rather simple with Customer Insights; a free measurement tool for business pages.
Some of the metrics used in Customer Insights are: demographics, likes, location, usage, and more. This information helps businesses create a customer profile, to more effectively market to their niche audience. As with search engine optimization, social marketing aims to appeal to the right type of consumer, meaning one that has a chance of becoming a customer. Call 800-775-1250 for Facebook marketing services from Contractor Webmasters.