There are 4 social media networks that carpet cleaners should focus on. They are Facebook, Twitter, LinkedIn, and YouTube. Contractor Webmasters offers social media marketing services for carpet cleaning companies which includes the management of each social profile throughout the length of our partnership. It is important to note that our services are on a pay per lead basis, and require zero upfront payment. It is not until leads are produced that carpet cleaners will make a payment. Some advantages to social media marketing include:
- Brand Development: The 4 primary social networks are great mediums to establish a brand
- Content Sharing: Facebook and Twitter, in particular, are great channels to share content
- Social Signals: MOZ lists social signals as local ranking factor, making social media activity important to local SEO
- Industry Networking: Companies can use LinkedIn and Facebook Business to connect with others
Sometimes small businesses are a little hesitant to invest in social media marketing. They can’t trust that many leads will come directly from Facebook and other networks. The solution is pay per lead marketing from Contractor Webmasters. You will never pay anything until leads are produced. Exclusive leads at that. Call 800-775-1250 for carpet cleaning social media marketing.
Social Signals for Carpet Cleaning Companies
One question we are often asked by contractors is, how active should we be on Facebook, Twitter, etc.? The answer depends on the objective of your marketing campaign. At Contractor Webmasters, we prioritize overall lead generation. This may not come directly from social networks, but can come partially as a result of said networks. Based on MOZ’s findings for local search ranking factors, we like to keep each profile active enough to be noticed. Some incidents that form these signals are:
- Someone Likes Your Page or Post
- Someone Shares Your Content Socially
- Someone Mentions Your Brand Name And / Or Website
- Someone Follows Your Profile or Page
Each of these signals requires some form of activity and optimization on your social profiles. For example, we believe that every profile should display a company logo, accurate contact information, and a link to your website. Not only does that make people more likely to engage with your account, but it also serves as an additional citation source, similar to business listings from online directories.
Interacting on Social Media for Carpet Cleaners
As a busy professional, you may not have time to learn the ins and outs of social networking. You may not know how to properly interact with current and future customers, or industry peers. Contractor Webmasters will handle the details for you. We know exactly how to respond to tweets and posts using the @ feature, as well as the specifics of direct messaging, photo tagging, and hashtag participation.
In addition to Facebook, Twitter, and LinkedIn, YouTube is also a valuable social networking tool. Video is the most popular content medium on the net today, and that trend will only continue to rise through 2018 and beyond. Putting some content on YouTube can help put a name and face on your company, and give customers even more reason to invest in your services. Call 800-775-1250 for social media marketing for carpet cleaners.