What is SEO for Plumbing Contractors?
Plumber SEO is the deliberate action of improving a plumbing company’s search engine visibility through higher rankings, appealing content, and enhanced reputation. The goal of SEO is to generate plumbing leads at an affordable rate. Independent research confirms that well-executed SEO provides the highest ROI for plumbing companies compared to other marketing techniques.
Why Do Plumbing Contractors Need SEO?
Research shows that over 70% of search engine users click on organic results over advertisements. Backlinko reports that 31.7% of organic clicks go to the #1 ranking. Simple math concludes that plumbers that rank #1 on Google will receive 10x more clicks than those ranking #10. By the same logic, plumbers ranking #1 will generate 1000x more leads than contractors who have no online presence whatsoever. The numbers are precise; SEO is a no-brainer for plumbing contractors.
How Contractor Webmasters Implements Plumbing SEO
At Contractor Webmasters, we implement a 5 step SEO process for maximum results. With over 250 clients on-board, our success rate rivals any agency in the industry. With decades of campaign data at our disposal, we continuously refine methodologies to produce the best results. As Google regularly updates its algorithm, Contractor Webmasters adjusts for the sake of our clients and their businesses. Let’s take a closer look at the 5-step process for SEO.
Step 1: Keyword Research
The first step is to identify high-volume, low-competition keywords. But we’re not just any SEO hack with a SEMRush subscription. Instead, we map out each keyword and calculate its value based on various factors, including searcher intent. For example, a keyword with navigational intent is far less valuable to a plumber than transactional intent. We work to help clients generate qualified plumbing leads so that their SEO presence does more than show their brand name.
Step 2: Website Design
SEO and web design go hand in hand. No plumber can optimize a poorly-designed website. We create new and custom sites for each client to align with our overarching SEO strategy. Each design includes urgent calls to action (CTAs) that encourage visitors to contact your plumbing company through phone, email, or form submission. Additionally, we construct a URL structure and hierarchy that matches our keyword research (noted in the previous step).
Step 3: Content Writing
There is a famous saying in the digital marketing industry: content is king. While the phrase is mostly false, plumbing contractors should not underestimate the importance of website content. At Contractor Webmasters, our team of in-house writers crafts custom content for your website. We incorporate our keyword research to deliver content that appeals to both users and search engines while encouraging action.
Step 4: Local Mapping
Showing up on the traditional ten blue links is great, but most organic clicks come on the local map pack. As a plumber, you’ve probably seen it before. Try searching plumber near me on Google and take a look at the Map 3-Pack. Plumbers’ best bet for lead generation is to appear within the 3-pack. Contactor Webmasters helps you achieve this by influencing the three known local ranking factors: proximity, relevance, and prominence. Our in-house local SEO software helps you with each.
Step 5: Reputation Management
Our local SEO software also helps with reputation management. The goal is not just to appear on local results but to encourage the most clicks. Generating quality reviews from real customers is the best way to convert them online. Our software sends automated review requests through SMS and email. In addition to our software’s capabilities, we also improve reputation through link and citation building along with brand mentions. Third-party endorsements of your brand instill trust and authority.
Why Choose Contractor Webmasters Over Other SEO Providers?
Choosing an SEO company is never easy. The reality is that most contractors are unhappy with their current SEO provider. Unfortunately, our industry is filled with scammers, half-milers, and downright liars. From the PPC shell trick to unseemly long-term contractors, SEO can turn into a nightmare for well-meaning plumbing companies. At Contractor Webmasters, we like to put our prospects at ease by offering month to month payment plans with no long term commitment. Furthermore, each client gets access to our exclusive local SEO software for 2021.