Do Contractors Need On Page SEO?
On Page SEO is one of the most important components of internet marketing. The optimization of pages for Google search engine results directly influences lead generation and customer acquisition. The term on page refers to both HTML source code, as well as, written content. Contractor Webmasters optimizes individual web pages with the following:
- Header / Title Tags
- Keyword Placement
- Internal Linking
- Meta Descriptions
In contrast to the list above, any aspect of search engine optimization that takes place away from a page is considered off page SEO. Some examples of this include; directory listings, social media profiles, backlinks, etc. The best way to determine if something is on page or off page is to ask yourself if the optimization takes place under the umbrella of your website URL. Call 800-775-1250 for on page SEO from Contractor Webmasters.
The Importance of On Page SEO
Though search optimization encompasses a wide range of internet marketing components, on page SEO is the most controllable source for optimization. Additionally, your page content serves as a business asset that should be considered of great importance for future growth. Some ways in which on page SEO displays its importance are:
- Content Sustainability: Unlike PPC or other quick fix marketing tactics, page content sets the foundation for long-term online success
- Niche Marketing: The optimization of individual pages allows contractors to market specific services that appeal to more detailed search queries
- SERP Diversity: Optimizing individual pages for content-specific keywords, helps diversify your presence on search engine results pages
- Traffic Relevance: Page optimization results in more relevant traffic which leads to lower bounce rates and easier conversions
A good way to evaluate the importance of on page SEO, is to consider websites that fail to utilize it. These websites are generally ad reliant, and display intrusive advertisements to visitors. Not only does this discourage further interaction, but it signals to Google that the web manager has no interest in providing a quality user experience. As a result, this site is likely to lose ground on search results.
SEO Page Analysis Services
Contractor Webmasters offers SEO page analysis as part of our pay per lead marketing services. We will analyze your current site for on page SEO. For example, do your images contain relevant alt text? Do your meta descriptions meet the character requirements? Are your titles and URLs consistent with the body content? These are all things we will look at to determine the status of your site.
In most cases, we will design a brand new custom WordPress site for your contracting company. We will then write content for each individual page, and optimize them for search engine results. The best part is that there is no upfront cost for these services. Contractors pay only when leads are generated as a result of our marketing efforts. To further discuss on page SEO and it how it affects lead generation, give us a call at 800-775-1250.