Choosing the right keywords can influence the performance of your website, in a variety of different ways. Intuitive keyword research not only helps search engine optimization, but it provides insight into the thought process and behaviors of your target customers. Depending on your research tool, names of metrics will vary. With that said, strong research measures some variation of the following:
- Difficulty: How easy or difficult it would be to rank for a specific keyword, taking into account competition
- Opportunity: How advantageous it would be to attempt to rank for a certain keyword, based on the amount of competitors
- Priority: An aggregate measurement that considers difficulty, opportunity, and volume
- Volume: The average amount of users searching for that particular keyword (usually per month)
The secret to effective keyword research is balancing out the different metrics. Yes, you want to attempt to rank for keywords that people are actually searching for, but not if you have almost zero chance to land on the first page. Instead, contractors should dig deeper into the variations, and look for long tail keywords that present more opportunity and less competition. Call 800-775-1250 for keyword research services.
Objectives of Keyword Placement
Google has evolved over the years with the development of search algorithms. These algorithms have progressed to better suit the experience of search engine users. No longer can you manipulate search engines by ranking for keywords that have nothing to do with your content or services. Today, keyword placement must be:
- Formatted: Keywords should be placed in title and header tags, meta descriptions and image alt text
- Informative: Pages should educate the visitor on something relating to their search query
- Readable: Keyword stuffing makes pages unreadable, so use your keywords wisely, and only where appropriate
- Relevant: The content of your page must match the query that was searched for
The goal of keywords is to generate leads for your business. Attracting users looking for an entirely different product or service will only increase your bounce rate, and signal to Google that your website is deceiving its users. In contrast, using relevant keywords will attract the right kinds of users, increasing your click through rate, and signaling to Google that your website is worth marketing.
Choosing a Keyword Research Tool
There are many keyword research tools to choose from. Some of them are free, but many of them are not. It can be worth investing in a tool if you determine it can create an ROI for your business. Better yet, you should use Contractor Webmasters pay per lead marketing, since we will perform all of your keyword research with no service charges. It isn’t until leads are generated, that you will make a payment. Some of the best keyword research tools include:
- Google Keyword Planner
- Moz Keyword Explorer
The only free tool among these four is Google Keyword Planner. Still, Google requires you to sign up for Google AdWords before using the Keyword Planner. What each tool has in common is that they all can effectively measure the popularity, competitiveness, and projection of each keyword. In addition, they can provide related keywords that might spark new ideas, and ways to market your services. For keyword research from Contractor Webmasters, call us at 800-775-1250.