Search engine optimization (SEO) has a direct impact on lead generation. The two elements work together to provide concrete and paving companies with new customers. Since most customers now come from online search, ranking your company on the first page of Google is the only way to consistently generate leads. SEO helps you get there through:
- Industry Authority: Holding the #1 organic ranking on Google indicates trust and authority to prospective customers
- Keyword Research: Understanding what customers search for and optimizing your website with those keywords
- Search Visibility: Displaying on Google, Yahoo, and Bing for specific search queries
- Traffic Relevance: By ranking for the right keywords, visitors will have higher conversion potential
SEO is the most universally accepted method of internet marketing both in the United States and throughout the world. With so many stats indicating the rise of local search into this equation, optimizing a website for sales potential is more attractive than ever. Concrete and paving contractors looking to acquire relevant traffic through SEO should call us at 800-775-1250.
How Can I Acquire Paving Leads Online?
Service Webmasters offers pay per lead SEO services for concrete and paving contractors. This provides a risk-free option for contractors looking to acquire exclusive leads online. Through organic SEO, web design, and other marketing methods, we create those leads you covet, and charge you only when they are actually generated. Unlike some marketing firms, we believe that results should come before the payment. Some of the methods we use for lead generation include:
- Calls to Action: Using conversion methods like embedded phone number links drives users to action
- Discounts / Promotions: Running discount and / or promotion campaigns on your website / blog
- Keyword Placement: By placing buyer intent keywords within your page content, you can attract potential customers
- Trust / Authority: By establishing trust and authority through visibility and credibility, customers are more likely to inquire about services
Concrete construction leads, paving leads, and any other niche leads can be acquired online with the right strategy. The tricky part for contractors is choosing which marketing service to invest in to generate those leads. There is a risk in most cases because if leads are not produced, you end up losing a fortune from the initial investment. Contractor Webmasters provides the perfect solution with pay per lead marketing. Only pay for actual results!
Risk Free Concrete and Paving Marketing
The downfall of too many contractors has been poor marketing investments. In most cases, companies have put their trust in the wrong hands, only to pay a substantial fee upfront and end up with a negative ROI and subsequent bankruptcy. The reason this occurs is because contractors are paying for input rather than output. What good are SEO services without leads? Since they directly translate to company success, that is the element of marketing that should be monetized.
Contractor Webmasters has more to lose in pay per lead marketing than does the client. If we produce no output, we will have wasted resources in building a brand new website, optimizing it for search engines, and marketing it via internet channels. Still, we are so confident that our strategy will produce leads, that we have no problem putting our money where our mouth is. Call 800-775-1250 for concrete and paving SEO on a pay per lead basis.