Local search optimization is more competitive than ever before. In 2017, most exclusive leads are being generated through local internet searches. Water restoration companies need to adapt to this current marketing landscape. Contractor Webmasters can help with our local SEO services. We are a pay per lead marketing company and require no upfront charges. Our local SEO services consist of:
- Google My Business Optimization: We claim and optimize your GMB page
- Internet Directory Cleanup: We ensure accuracy and consistency on your online listings
- Keyword Optimization: We implement local keywords within your page content
- Review Management: We generate, monitor and respond to company reviews
We understand the risk involved with traditional local SEO marketing services. You invest in services upfront and then pay a monthly charge for continual labor and maintenance. That is not the plan with Contractor Webmasters. With us, you pay only for results. We perform all the local SEO services above, free of charge. It is not until exclusive leads are produced that you pay a fee. Call 800-775-1250 for water restoration local SEO services.
NAP Listings for Water Restoration Companies
One major influence on local SEO is NAP business listings. These refer to name, address, and phone number listings on directory websites like Google My Business, Better Business Bureau and others. As part of our local SEO services, Contractor Webmasters ensures that all listings are:
- Accurate: One wrong phone number can cost you multiple leads and ultimately customers
- Branded: We brand each listing with a company logo and biography
- Complete: We make sure each profile is 100% complete, including hours of operation, service type, etc.
- Consistent: We ensure that addresses are written exactly the same on all directories, down to the suffix
Sometimes there will be duplicate listings of your company on a directory. This is bad for SEO and can also confuse potential customers. This may have happened if you’ve switched locations, business names, or marketing companies. In any case, you will want to request removal of obsolete listings, so that all the traffic can go towards your current listing, and you can maximize your leads.
Review Management for Water Restoration Companies
One of the most stressful parts of running a business in the digital age is dealing with online reviews. Contractor Webmasters can help. There are usually two common problems facing water restoration companies. The first one is about generating reviews. Their company doesn’t have any reviews on the internet and isconsidered non-trustworthy because of it. The solution to this problem is simpler than you’d imagine. Just ask. A study suggests 70% of consumers will leave a review when asked.
The second most common problem is dealing with negative reviews. Contractors we talk to generally don’t know the right way to handle it. The most important thing is to not become emotional. You don’t want to disparage or insult a former customer. It is bad publicity for your business, even if it is warranted. On the flipside, calmly responding to the complaint and attempting to resolve the dispute will serve as good PR for your business. Other customers will see that and side with you over the uncivil reviewer. To discuss our review management services and all other aspects of local SEO, give us a call at 800-775-1250.