For locksmiths to maximize their leads online, they must become visible in their local online communities. This task is accomplished through something known as local search engine optimization. Using the foundational principles of SEO, local SEO specifies its reach towards a specific geographic location, and in the case of locksmiths, their service area. Contractor Webmasters local SEO services include:
- Directory Listing Optimization: Claiming and optimizing listings on Google, BBB , and others
- Keyword Placement: Researching and implementing local keywords
- Link Building: Earning quality backlinks and linking out to authority sites
- Reputation Management: Monitoring and responding to online company reviews
Local SEO differs from traditional organic SEO in that it is much more specific. While SEO in general can apply to national websites, companies, and entities, local SEO is a tool deployed by local business. They too need a website to generate leads, and because of more strict budget restraints have to maximize resources in order to do so. Call 800-775-1250 for locksmith local SEO services.
Google My Business for Locksmiths
Google is the number one search engine in the world by a wide margin. It stands to reason that their main business directory is a must-claim for any business in America. This is especially true for local locksmith companies. The fastest way to get found on Google is by becoming part of Google’s directory. Take these steps to claim and optimize your GMB page:
- 1. Navigate to Google My Business
- 2. Search for your business
- 3. If someone else has claimed your business, follow the prompted steps
- 4. If your business is not listed, click “no these are not my businesses”
- 5. Follow prompt to enter contact information about your business
- 6. Choose submit
The one hurdle you could run into is during step 3. If somebody has already claimed your business, it could be for a number of reasons, but also takes time and resources to figure out. It could be something as simple as forgetting that you have an additional Google account for which you first claimed your business. In more problematic scenarios, a previous marketing firm you hired, claimed the business on your behalf and you will now have the annoyance of trying to get it back.
Link Building for Locksmiths
Link building is an important element of local SEO. But it is also one of the most regulated practices by Google. In other words, Google pays extra close attention to any linking practices that are designed to manipulate the search engine process in any way. For this reason, Contractor Webmasters focuses 100% on ethical link building. This includes seamless internal linking to help users navigate your website, as well as, outbound links to authority websites that will further assist your website visitor.
As far as backlinks are concerned, there is not a proactive approach that will guarantee a quality backlink. It is important to think of backlink generation in the context of “earning” rather than soliciting. You can’t make backdoor deals for links with other companies, as you put yourself at risk for major penalty. Instead, create a quality website, fill it with well-written and informative content, and eventually authority websites will link back to you on your own merit. Call 800-775-1250 for locksmith local SEO services.